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BIM for Manufacturers Paul Surin
Head of Built Environmentat Wienerberger
Chair of Construction Product Europe Digitalization & BIM
Vice Chair of BIM4M2
Material solutions for a better quality of life
4/23/2017 3
Technology
forces… Analytics & cognitive Cloud Mobile Internet
of Things
…are creating new
experiences…
Experience journey Digital ubiquity Omnichannel
…and disrupting
operational models.
Traditional value chain Ecosystem
Social Security
Digital transformation is driving the evolution
and creation of new business models
23.04.2017 5
Integrated lifecycle
Product Information today
Data is the raw material of the 21st century
What if the manufacturer can’t give you the
data?
The way to make you data available in machine readable formats
In a PDT a manufacturer could structure:
Asset Information Requirements (FM, COBie ++)
Environmental Product Data (EPD)
Data on Chemicals (SDS information)
Specifications (performance, geometry etc.)
What data is needed at different project stages (RIBA, LOD etc.)
Product Data Templates (PDT)
Moving from PDFs to data
Product data – where does it come from ?
Construction Products Regulation (CPR) CEN standards
Low Voltage Directive (LVD) CENELEC standards
ISO standards Environmental Product Declaration
Other REACH, Machinery Directive, ++
Market needs BREEAM, Color codes,
Warranty policies etc.
23.04.2017 12
What is Wienerberger doing ?
BIM & PIM & DAM
PIM DAM P
RO
DU
CT
ROADMAP
› High-level
requirements
Core component track
› SSoT Detailed
requirements
Non product
digital assets
› Inside-out processes
› Roadmap
› RACI/KPI/Performance
› Conceptual data model
› Governance processes and
data consumption
› Data architecture
› Logical data model
Lead to Prospect
Prospect to Order
Order to Cash
Cash to Lead
Approach
CREATING AN ENTERPRISE DATA MODEL FOR PRODUCT
Enterprise
Data Model
Logical Data
Model Product
Conceptual
Data Model
Product
Physical Model in application
ENTERPRISE DATA MODEL
The model of the essential data produced and consumed within
Wienerberger.
WIM
Initiative to set up governance and processes around general data
management within Wienerberger.
WPIM
Initiative to set up governance and processes around product data
management (PIM and DAM for products) within Wienerberger.
Governance
processes
WPIM
WIM
INFORMATION SOURCE TYPE
International
ISO (voluntary) (ISO19650)
IFC Industry Foundation Classes
Local standards/national
IFC + local data needs by country + ETIM :
UK = Lexicon
NL = UOB
BE = UMB
BS (UK)
PAS (Publicly Available Specification)
DIN (GE)
…
hEN (Eu)
ANSI American standard institute
GOST (Russia)
…
Data structure and properties
4/23/2017 17
0
6
5
4
3
2
1 CPR
ISO, EN,
National standards
Industry standards A – mandated
B – non-mandated
Industry agreed by
Relevant Authority
Client specific
User-defined
General
data of a
product
Supply chain
management
Aesthetics
Standards
links
Purchasing
References
Solutions
Finance &
Country
Essential
specification
Sales
organisation
related
information
Logistics
Certification
(Quality &
Warranty)
Performance
Country Plant Corporate
Structure based on industry Product Data Definition standard
25% reduction in
product properties
to manage using
this structure
Naming Convention & translation engine
IFC (ISO16739 also based on ISO12006-2 and ISO12006-3)
The Industry Foundation Classes is a neutral, open data format used to describe, exchange and share construction and facility management data.
It uses a unique identification of all attributes by means of a GUID.
SAP MM SAP R/3; Complant; PDB
Digital Naming
convention 1: IFC, ETIM,
LEXiCON, PPBIM,
BuildingSMART
Naming
convention 2:
Wienerberger
names
DATA WPIM
BIM (BS)
BIM (IFC,
ETIM)
WNBG WNBG
Internal
translation
engine
A double naming convention is proposed:
• Internal names (for continuity)
• Digital compliant names
A translation engine
for translation between
standards:
• goBIM or
• goBIM translation
tables
WEB APPLICATION/BIM
OBJECTS
Need for a flexible and generic data structure:
• Support multiple values for the same
attribute
• Add link to standard, country, etc.
Support the “Digital Standards”
23.04.2017 19
Support the “Digital Standards”
23.04.2017 20
© 2016 Thompson
Obtainable Product Information – application & project agnostic
Product Production Information – for production & logistics
Installed Product Information – occurrence within a built asset (e.g. COBie Component)
Product Application Information – application & project specific (e.g. COBie Type)
• Need to consider a 5th –
information for end of lifecycle
• Flow of information
through the process
connecting phases
Product DNA – information through a lifecycle
What’s Next ?
23.04.2017 22
• Is your data fit for purpose?
• Are you the source of your information?
• How do you translate & localise your data
to the different markets you target?
• What new distribution channels have you
introduced to your business in the last
year?
• Why do you think you are the preferred
partner?
• Does Data Download/BIM Object turn into
sale ?
