Billig, Academic Words and Academic Capitalism

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Billig, MichaelAcademic Words and Academic Capitalism

Athenea Digital, vol. 13, nm. 1, marzo, 2013, pp. 7-12

Universitat Autnoma de Barcelona

Barcelona, Espaa

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Athenea Digital,

ISSN (Printed Version): 1578-8946

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Athenea Digital - 13(1): 7-12 (marzo 2013) -ARTCULO- !!": 1#7$-$%&'

Academic Words and Academic Capitalism1

Palabras acadmicas en el capitalismo acadmico

Michael Billig

Loughborough University, [email protected]

Historia editorial Abstract

Reii*o: 0&+10+2012

Ae,ta*o: 1'+10+2012

Thi ,a,er .gget that it i the et an* /ort o time or aa*emi /or t i theet o time ea.e there are more aa*emi ,.lihing than eer eore t ithe /ort o time ea.e there i m.h .nneear4 ,.liation 5oring in theom,etitie on*ition o aa*emi a,italim6 aa*emi eel im,elle* to ee,,.lihing6 /hether or not the4 hae an4thing to a4 The ,re.re to ,.lihontin.all4 an* to ,romote one o/n a,,roah are relete* in the /a4 that oialientit are /riting Aa*emi .e a no.n-ae* tehnial lang.age6 /hih ile ,reie than or*inar4 lang.age 8otgra*.ate are ta.ght thi /a4 o /riting a

a ,reon*ition or entering the oial iene n thi /a46 the nat.re o aa*emia,italim not onl4 *etermine the on*ition .n*er /hih aa*emi are /oring.t it aet the /a4 that the4 are /riting

Keywords

Aa*emi a,italim5riting t4le"ominalization

Aa*emi ,.lihing

esu!en

Palabras clave

Capitalismo acadmicoEstilo de escrituraNormalizacinPublicacin acadmica

Este artculo sugiere que esta poca es la mejor y peor para la labor acadmica. Lamejor en cuanto hay ms publicaciones acadmicas que nunca. ! la peor porquesobra mucho de estas publicaciones. "rabajando en las condiciones competiti#asdel capitalismo acadmico$ los acadmicos se sienten en la necesidad de continuarpublicando$ independientemente de que tengan algo que decir. Las presiones depublicar continuamente y promo#er la propia perspecti#a se re%lejan en la maneraen la que los cient%icos sociales estn escribiendo. ! es que los acadmicosutilizan un lenguaje tcnico basado en sustanti#os$ con una precisin menor a la

del lenguaje ordinario. Los estudiantes de postgrado han sido educados en estamanera de escribir como una condicin pre#ia a iniciarse en las ciencias sociales.&s$ la naturaleza misma del capitalismo acadmico no slo determina lascondiciones en las que los acadmicos trabajan$ sino que tambin a%ecta sumanera de escribir.

t i a great ,lea.re or me to e here6 to gie the o,ening ,a,er o the onerene an* alo to hare thi

eion /ith m4 ol* rien* 8eter 9ol*ing /ant to tae ., the o,,ort.nit4 to emarra 8eter a m.h

a an Thi onerene ha een oiiall4 organize* to elerate the annierarie o t/o reearh

gro., in the *e,artment o oial iene: the Dio.re an* Rhetori 9ro., (DAR9) an* the

Comm.niation an* e*ia Reearh 9ro., (CAAR9) /a a to tal ao.t the hitor4 an* ome o

the ahieement o DAR9 ;.t at.all4 *ont /ant a a4 an4thing ao.t thi mainl4 ea.e thin it/o.l* e taing a*antage rom thoe /ho hae ome here to Lo.ghoro.gh6 e,eiall4 thoe /ho hae

traelle* here rom a long *itane ;.t 4o. haent all traelle* thi ar to liten to ,eo,le rom

Lo.gho.ro.gh a4ing aent /e *one antati thing? Dont 4o. /ih 4o.

1 Tranri,tion o the onerene hel* in Lo.ghoro.gh Unierit4 in arh 2012 to elerate 2# 4ear o theDio.re an* Rhetori 9ro., (DAR9) an* 10 4ear o the C.lt.re an* e*ia Anal4i Reearh 9ro., (CAAR9)Aailale at htt,:++imeoom+&07107''

7

;illig6 ihael (2013) Aa*emi 5or* an* Aa*emi Ca,italim&thenea 'igital6 ()(1)6 7-12 Di,onile enhtt,:++,iologiaoial.ae+athenea+in*e@,h,+atheneaDigital+artile+ie/+110$- ;illig
http://vimeo.com/40710766http://psicologiasocial.uab.es/athenea/index.php/atheneaDigital/article/view/1108-Billighttp://psicologiasocial.uab.es/athenea/index.php/atheneaDigital/article/view/1108-Billighttp://vimeo.com/40710766http://psicologiasocial.uab.es/athenea/index.php/atheneaDigital/article/view/1108-Billig


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Aa*emi 5or* an* Aa*emi Ca,italim

/ore* here? ;ea.e /a ae* to tal ao.t DAR9 ahieement6 ,leae o.l* a

Lo.ghoro.gh ,eo,le to ,reten* that oate* an* oate* ao.t Lo.ghoro.gh ahieement .ntil

m4 heart .rt? /o.l* a the non-Lo.ghoro.gh ,eo,le to ,leae notie that haent *one the

oating that ho.l* hae *one

hae another reaon or aoi*ing the ort o oating tal /hih i e@,ete* at .h an oaion Thi i

ea.e am onerne* ao.t the /a4 aa*emi are onentionall4 .ing lang.age an* am

,arti.larl4 onerne* ao.t the tate o .nieritie to*a4 Reentl4 there hae een a lot o ,eo,le6 /ho

hae *one reearh ao.t the tate o .nieritie to*a4 an* /ho hae /ritten ritiall4 ao.t /hat i

o.rring in higher e*.ation here an* aro the /orl* thin that the term


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ihael ;illig

holar /ho oliEre ,aro*ie*


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,lae6 .t there i inreaing om,etition et/een the egmente* area n thi re,et6 the /orl* o

aa*emia reaemle the /orl* o the ma me*ia There are more ,rogramme eing tranmitte* on

teleiion6 more m.i eing roa*at than eer eore 8eo,le annot ,oil4 liten to or /ath all that

i on oer .t the4 hae to elet /hat to /ath or liten to The re.lt i that6 altho.gh there i a greater

ariet4 o material aailale6 ,eo,le are eoming narro/er an* narro/er in their ie/ing an* litening

hait Go. *ont hae to /ath thing or liten to m.i that 4o. *ont lie 4o. lie o.ntr4 an* /eternm.i6 or o.l m.i rom a ,arti.lar *ea*e6 4o. an liten to it all *a4 long /itho.t haing to am,le

an4thing ele Aa*emi are in a imilar ,oition There i more or . to rea*6 .t /e in* o.rele

rea*ing more an* more narro/l4 n thi /a46 i /e ollo/ a ,arti.lar .-*ii,line or a,,roah6 /e an

ignore eer4thing that all o.ti*e o.r ,arti.lar area o o-alle* e@,ertie t i a i /e no/ /hat /e

lie an* /e *ont /ant to other /ith an4thing ele

Thi relate to another amiliar eat.re ao.t the mo*ern aa*emi /orl*6 ,arti.larl4 the /orl* o the

oial iene: /e all m.t hae an a,,roah t i not .iient that /e tr4 to loo at the /orl* *iretl46

.t /e m.t loo at it thro.gh an a,,roah m .re there /ill e a lot o reall4 e@ellent tal at thi

onerene /ill tart /ith /or* to the eet:


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ihael ;illig

The ,rolem /ith aa*emi .e i that ea.e there o m.h that ,otgra*.ate m.t rea* /ithin

their hoen a,,roah6 the le the4 /ill no/ ao.t the a,,roah that the4 *o not tae6 the a,,roah

that the4 imagine themele to e omating At thi ,oint6 /ill mention *i.rie ,4holog46 not in

the /a4 that m4 olleag.e ho,e* /o.l* tal ao.t it Ater ame to Lo.ghoro.gh oer t/ent4-ie

4ear ago6 a gro., o . egan thining ao.t ,ro*.ing a *ierent ort o oial ,4holog4 rom the

oial ,4holog4 /hih /e ha* een ta.ght 5e /ere interete* in t.*4ing lang.age6 ,arti.larl4rhetori6 *io.re an* the lang.age .e* in oial interation6 in or*er to .il* *ierent orm o oial

,4holog4 n *oing thi6 /e /ere reeting ognitie oial ,4holog4 or the a.m,tion o ognitie

,4holog46 /hih /e o.rele ha* een ta.ght O.r amiliarit4 /ith the ognitie a,,roah ha* lea* .

to the onl.ion there /a omething /rong /ith it

"o/6 a the *i.rie a,,roah to ,4holog4 ha *eelo,e*6 an* a /e o.rele ,.lih more an*

more t.6 ,otgra*.ate6 /ho ome to Lo.ghoro.gh to t.*4 *i.rie ,4holog46 hae more an*

moirto rea* 5e tell them o/eer6 /e *ont /ant o.r ,otgra*.ate to ,en* their ,reio. time rea*ing ognitie ,4holog4 n

eet6 /e a4 them o/eer6 there are /a4 o minimalizing the im,at o /i*er .lt.re no/ thi ea.e /a a memer

o the De,artment o !oial !iene at Lo.gho.ro.gh /hih 8eter 9ol*ing le* or o.rteen 4ear 8eter

eliee* ,aionatel4 that the memer o the De,artment6 /e ho.l* *o the ort o /or6 o reearh

/or /hih in*ii*.all4 /e are* ao.t 5e ho.l* not tr4 to *o the ort o /or /hih /e tho.ght that

the manager might lie6 or /hih might a,,eal to the a.*itor /ithin o.r *ii,line might lie >i

,hiloo,h46 /hih thin i a great ,hiloo,h46 /a that i 4o. are ao.t 4o.r reearh6 then 4o. /ill *o4o.r et /orF an* /hat matter i *oing the et reearh that /e an 8eter /a greatl4 re,ete*6

een loe*6 /ithin the De,artment o !oial !iene6 /hih .n*er hi g.i*ane /a a er4 ha,,4 an*

.e.l *e,artment

;.t in the on*ition o aa*emi a,italim6 matter are el*om ,ermitte* to ret6 .t /e are ontantl4

eno.rage* to ee .rther ,roit6 .rther .e 8eter /a tol* he o.l* not remain >ea* o

De,artment6 .t ha* to ee .rther ,romotion /ithin the .nierit4 (/hih he *i* not /ant an* the

De,artment *i* not /ant)

n eet6 8eter /a ore* to gie ., the hea*hi, o the De,artment an* ae,t a er4 enior ,oition in

the .nierit4 An* then .**enl46 the management too thi ,oition a/a4 rom him: an onl4 a.me

11


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that the4 /ante* the ,oition to e ille* 4 omeone /ho reall4 eliee* in the a,italit rhetori o

om,etition an* ,roit

er4one /ho no/ 8eter /ill re,ort that he i a genero.6 o.n4 an* oni*ent ,eron ;.t he /a

*elate* an* *ee,l4 /o.n*e* 4 the .nierit4 treatment hae neer no/n hi o *e,ree* an*

,er,le@e* >e eeme* .nale to om,rehen* /h4 he /a eing treate* o r.ell4 >e o.l* not remain

not remain at Lo.ghoro.g an* /e in !oial !iene lot not .t a er4 ine aa*emi6 .t a great

lea*er an* h.man eing

mention thi not .t to emarra 8eter6 .t to em,haie that a,italim6 een in the ,rotete* /orl* o

aa*emia6 i r.el Thi i 4et another reaon /h4 /e ho.l* ie/ aa*emi .e in ,reent

on*ition a eing om,romie*: it i .e /ithin on*ition that are intriniall4 .nair an* r.el

/e elerate the ,reent a eing the et time6 /e m.t not orget that it i alo the /ort o time

12

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