Text of Bill Moss Town Centre Manager About Maidstone Where mid Kent What Kent’s County Town...
Bill MossTown Centre Manager
About MaidstoneWhere mid KentWhat Kents County TownPopulation 135,000 peopleBiggest shopping centre in Kent 1.25m sq ft of retail spaceBiggest NTE in Kent 420,000 sq ft8.5% shop vacancy rate660 face to face businesses
Marketing your enterpriseWho are you?What do you do?Who do you want to influence?What is your message?Where will you go to deliver it?
Marketing your enterprisePublicity is your lifebloodAppear bigger than you areBe the first name on the invite listBe available to peopleGive opinions-dont be afraid
Marketing your enterpriseLocal Media- newspapers, radio, TVAttend events...be seenFace to face...meet peopleRotary, Lions, W.I., VAM conference!Be available to radio and print mediaGet to know jounalists...dont rely on editors
Marketing your enterpriseCorporate identityBe precious with logosValue your brandImageimageimage
Marketing your enterpriseSay yes if asked to join a groupDont be afraid to speakyour opinion is importantInvite the right people to meetingsDont waste peoples time by outstaying your welcome
Marketing your enterpriseGet out theresee and be seen
Never underestimate the power of a cup of tea and a chocolate biscuit
Budget for hospitality and be sure to use it
Marketing your enterpriseNew MediaWeb-site, Facebook, Twitter, Linkedin, Text and mobile marketing, QR codes,Voucher codes eg Groupon, Apps Google maps.the list goes on!
If you cant do it, ask somebody younger to take on the responsibility
Golden NuggetsBelieve in yourself-you will know more about your enterprise than anybody elseDont think you always need the editor Create a corporate identity and keep to itGet out into the marketplaceYou reflect your enterprise
Last WordMaidstone is a successful town because we talk to each other