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Bill Moss Town Centre Manager About Maidstone Where mid Kent What Kent’s County Town Population 135,000 people Biggest shopping centre in Kent 1.25m

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  • Bill MossTown Centre Manager

  • About MaidstoneWhere mid KentWhat Kents County TownPopulation 135,000 peopleBiggest shopping centre in Kent 1.25m sq ft of retail spaceBiggest NTE in Kent 420,000 sq ft8.5% shop vacancy rate660 face to face businesses

  • Marketing your enterpriseWho are you?What do you do?Who do you want to influence?What is your message?Where will you go to deliver it?

  • Marketing your enterprisePublicity is your lifebloodAppear bigger than you areBe the first name on the invite listBe available to peopleGive opinions-dont be afraid

  • Marketing your enterpriseLocal Media- newspapers, radio, TVAttend seenFace to peopleRotary, Lions, W.I., VAM conference!Be available to radio and print mediaGet to know jounalists...dont rely on editors

  • Marketing your enterpriseCorporate identityBe precious with logosValue your brandImageimageimage

  • Marketing your enterpriseSay yes if asked to join a groupDont be afraid to speakyour opinion is importantInvite the right people to meetingsDont waste peoples time by outstaying your welcome

  • Marketing your enterpriseGet out theresee and be seen

    Never underestimate the power of a cup of tea and a chocolate biscuit

    Budget for hospitality and be sure to use it

  • Marketing your enterpriseNew MediaWeb-site, Facebook, Twitter, Linkedin, Text and mobile marketing, QR codes,Voucher codes eg Groupon, Apps Google maps.the list goes on!

    If you cant do it, ask somebody younger to take on the responsibility

  • Golden NuggetsBelieve in yourself-you will know more about your enterprise than anybody elseDont think you always need the editor Create a corporate identity and keep to itGet out into the marketplaceYou reflect your enterprise

  • Last WordMaidstone is a successful town because we talk to each other

    Your enterprise can be a part of this success

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