© 2014 Bilin Technology 1

Bilin Technology is headquartered in the USA with additional operations in China. Compass, our RTB platform, leverages patent pending technology that enables audience mapping across channels, campaign optimization across devices and ultra-efficient video delivery on mobile devices. Compass also manages the highly unique aspects of B2B targeting, including business type by vertical market, size by revenue and employees, geography and more.

Compass provides two unique methods of B2B audience targeting: PreTargeting: Your defined targeted company IP addresses are monitored for ‘content consumption’. The inference being should there be a spike in, for example, Enterprise Storage or Computer Aided Tomography, content consumed by Internet readers within the defined IP’s, it is likely research leading eventually to a purchase. B2B Targeting: Refined audience targeting by any mix of several digital targeting tactics including vertical market, IP, company size, geo, contextual and more. Both brand and DR campaigns are supported.

Bilin Technology maintains a worldwide IP database that is searchable by company name, IP address, employee size, vertical market, geographic location (country, State, city, street), main phone, number of websites within the IP address range and in most cases the Alexa ranking. The database is linked to Compass to allow efficient transfer of IP targeting lists. The following table indicates the targeting types and robustness within a sampling of countries:

Targeting Tactic USA Asia Latam Europe

IP, individual or Range

IP Vertical Market (NAICS)

Country, State, City, Zip, DMA

Company Size: Revenue, Employees

ISP

Contextual (Content Consumption)

Visited Domain

Day, Time

Comprehensive Varies by Region/Country

Bilin has executed B2B campaigns and thrilled companies, including:

”The gateway to worldwide B2B digital advertising.”

Bilin Technology

© 2014 Bilin Technology 2

Compass Compass is Bilin’s DSP platform for targeted audience buying and reporting for display, in banner video and mobile. Compass is 100% proprietary technology with four patents pending. Compass provides several layers of audience targeting in addition to the B2B IP targeting tactics:

Targeting Type Targeting Options Geographic: Country, County, City, Metro area, Postal code, Lat/Lon, IP

Contextual: Domain, Page

Time: Day of week, Time of day

Device: Desktop & Notebook, Mobile device type, OS, Browser

Retargeting: Frequency capping, bid shaping in minutes, hours, days

Compass works efficiently with:

Display

Rich media

In-banner video

Mobile

Social Advertising targeting by IP does not violate any privacy concerns as no PII (Personally Identifiable Information) is used or acquired. Complete personal anonymity of the Internet users is maintained. Bilin does custom! Your objectives may require unique data, monitoring content consumption from a specific IP address, company or company category targeting, specific inventory position or size – whatever your objective may be; Bilin will devise a creative method to achieve it.

Compass Provides Insights, Not Just Reporting!

Sure, clicks and conversions are important but true insights are deeper than that. Insights can come from the bid amount, contextual category, time of day, device type, geographic location, referring URL and more. Bilin Compass Reporting provides all the campaign data in a credentialed cloud based reporting tool for your unlimited access. Analyze, print, save in PDF or export to Microsoft Excel for your convenience. Compass Reporting provides the following metrics based on inventory source domain, time of day, day of week, geographic location, IP, OS, browser and creative:

Impressions Clicks Conversions

CT CTR Bid CPM

Unique Users eCPM eCPC, eCPA…

About Bilin Technology: Bilin’s leadership team is comprised of digital ad executives from the agency, publisher

and ad tech space, including Publicis, Ask.com, TechTarget, Digilant and PwC. Our product development is based

in Wuhan, China and our marketing, sales, ad operations, tech support and finance are based in our Boston,

Massachusetts headquarters. Bilin provides full service digital campaign execution, creative proofing in

Mandarin and custom campaign creation.

www.bilintechnology.com USA: Boston (HQ). China: Wuhan, Beijing