8
TO SCHOOL WEEK SUMMARY REPORT 2016 BIKE BIKE MONTH 2016

BIKETO SCHOOL WEEK · 2017-02-03 · TO SCHOOL WEEK SUMMARY REPORT 2016 BIKE I LIKE TO BIKE Sticker design En v é lo, je m’envole! CAMPAIGN • In planning for Bike Month 2016,

  • Upload
    others

  • View
    4

  • Download
    0

Embed Size (px)

Citation preview

Page 1: BIKETO SCHOOL WEEK · 2017-02-03 · TO SCHOOL WEEK SUMMARY REPORT 2016 BIKE I LIKE TO BIKE Sticker design En v é lo, je m’envole! CAMPAIGN • In planning for Bike Month 2016,

TO SCHOOL WEEK

SUMMARY REPORT

2016

BIKE

TO SCHOOL WEEK

SUMMARY REPORT

2016

BIKE

BIKEMONTH2016

Page 2: BIKETO SCHOOL WEEK · 2017-02-03 · TO SCHOOL WEEK SUMMARY REPORT 2016 BIKE I LIKE TO BIKE Sticker design En v é lo, je m’envole! CAMPAIGN • In planning for Bike Month 2016,

TO SCHOOL WEEK

SUMMARY REPORT

2016

BIKE

TABLE OF CONTENTS

CAMPAIGN 2

INFOGRAPHICS 3

TWITTER ENGAGEMENT 6

Page 3: BIKETO SCHOOL WEEK · 2017-02-03 · TO SCHOOL WEEK SUMMARY REPORT 2016 BIKE I LIKE TO BIKE Sticker design En v é lo, je m’envole! CAMPAIGN • In planning for Bike Month 2016,

TO SCHOOL WEEK

SUMMARY REPORT

2016

BIKE

Sticker designI LIKE TO BIKE

En vélo, je m’envole!

CAMPAIGN• In planning for Bike Month 2016, Cycle Toronto

and Metrolinx agreed to create a school campaign called “Bike to School Week”

• CultureLink, the Cycle Toronto partner leading the Bike to School Project and other education programs, was brought in to coordinate.

• Stakeholders from the Metrolinx Active and Sustainable School Travel Regional Hub contributed to planning and led local implementation.

• Supportive measures shown here:

TO SCHOOL MAY 30 - JUNE 3, 2016BIKE WEEKTrack student trips to school by bike!Add one sticker for every trip TO SCHOOL

Tweet as you go! @smartcommute#biketoschool

MONDAY

WEDNESDAY

TUESDAY

THURSDAY

FRIDAY

Online registration and reporting tools

Tracking poster

Postcard

CertificatePoster

Prepare your bike Your bike needs to be safe.

Where and how to ride safely

Every time you ride perform an ABC Quick Check. • Is there sufficient AIR in your bike’s tires? • Do your BRAKES work properly? • Is your bike’s CHAIN tight and lubricated and does the pedal CRANK turn freely? • Are the QUICK-RELEASE levers on the seat

and wheels secure?

Left Turn

Practice your signals, always starting with a shoulder check.

Stopping Right Turn Right Turn

or

For more information on safe riding visit: http://www.mto.gov.on.ca/english/safety/pdfs/young-cyclist-guide.pdf

Take CareBe seen - Wear brightly-coloured or reflective clothing.Be heard - Use your bell or horn to let others know you are coming.Be predictable - Ride in a straight line where

possible. Use hand signals to indicate turns, lane changes and when you are stopping. Be aware of other vehicles around you.

2

The 2-V-1 Helmet Salute

Biking is a fun

activity that gives

you the freedom

to go places.

It’s a form of

transportation that’s

good for your body and mind,

and good for the planet.

Two fingers

above your

eyebrows to

the bottom of

your helmet.

Four fingers

to make a “V”

shape around

the bottom of

your ears.

One finger

under the

strap beneath

your chin.

For more information, visit

smartcommute.ca/schooltravel

Pour plus de renseignements,

veuillez visiter le site

smartcommute.ca/fr/accueil/aller-lecole

Did you know - students that walk or

bike to school in the morning do better

on tests and can focus better on their

school work?

http://sciencenordic.com/children-who-walk-

school-concentrate-better

InsertSchoolNameHere

Date

LET’S GET ROLLING!Cycling – it’s healthy, green, fast and fun. At our school, we’re joining students and teachers across the Greater Toronto and Hamilton Area to celebrate Bike to School Week 2016.

Page 4: BIKETO SCHOOL WEEK · 2017-02-03 · TO SCHOOL WEEK SUMMARY REPORT 2016 BIKE I LIKE TO BIKE Sticker design En v é lo, je m’envole! CAMPAIGN • In planning for Bike Month 2016,

TO SCHOOL WEEK

SUMMARY REPORT

2016

BIKE

more than doubled last years2015: 144 schools registered

*2015: 16,225

up from 109 last year

163 SCHOOLS FILLED OUTFOLLOW UP SURVEY

21,742 + STUDENTS PARTICIPATED INBIKE TO SCHOOL WEEK

164

9

4

87

ELEMENTARY

INTERMEDIATE

EELEM NTARY - INTERMEDIATE

SECONDARY

301SCHOOLS

REGISTERED

POST-SCONDARY/OTHER

37

INFOGRAPHICS

3

Page 5: BIKETO SCHOOL WEEK · 2017-02-03 · TO SCHOOL WEEK SUMMARY REPORT 2016 BIKE I LIKE TO BIKE Sticker design En v é lo, je m’envole! CAMPAIGN • In planning for Bike Month 2016,

TO SCHOOL WEEK

SUMMARY REPORT

2016

BIKE

ENGAGED TEACHERS

NO SIGNIFICANT BARRIERS

SUPPORTIVE ADMINISTRATION

HEAVY TRAFFIC ON NEARBY STREETS

PUBLIC HEALTH STAFF

INADEQUATE BIKE PARKING AT SCHOOL

STUDENT BIKE CLUB

INADEQUATE BIKE PARKING AT STUDENTS’ HOMES

INFORMAL BIKE CULTURE

LACK OF CYCLING EDUCATION

BIKE PARKING

NO REPAIR FACILITIES IN THE AREA, FOR BICYCLES

BIKE SHOP OR TOOLS

PARENTS DISCOURAGE CYCLING

SCHOOL TRAVEL PLANNING INITIATIVE

ABSENCE OF BIKE CULTURE

ENGAGED PARENTS

STUDENTS DON’T OWN BIKES

COMMUNITY PARTNERSHIP

OTHER

REGION

REGION

DURHAM

DURHAM

STRENGTHS BY REGION

BARRIERS

HALTON

HALTON

HAMILTON

HAMILTON

PEEL

PEEL

YORK

YORK

TORONTO

TORONTO

91%

12%

82%

23%

80%

7%

71%

19%

97%

20%

87%

15%

91%

48%

80%

43%

93%

47%

83%

42%

87%

50%

81%

49%

39%

36%

9%

23%

33%

20%

54%

33%

57%

37%

16%

42%

3%

3%

4%

0%

0%

7%

8%

2%

0%

0%

10%

11%

18%

18%

23%

14%

20%

13%

13%

29%

27%

27%

33%

31%

30%

27%

30%

23%

20%

40%

23%

33%

37%

20%

35%

47%

55%

6%

68%

0%

67%

7%

73%

4%

70%

3%

68%

11%

3%

9%

2%

13%

0%

13%

6%

19%

0%

20%

4%

18%

0%

30%

21%

12%

9%

13%

20%

13%

0%

0%

50%

50%

75%

75%

25%

25%

100%

100%

40%

13%

7%

20%

17%

19%

27%

8%

3%

17%

27%

27%

14%

18%

27%

13%

4

Page 6: BIKETO SCHOOL WEEK · 2017-02-03 · TO SCHOOL WEEK SUMMARY REPORT 2016 BIKE I LIKE TO BIKE Sticker design En v é lo, je m’envole! CAMPAIGN • In planning for Bike Month 2016,

TO SCHOOL WEEK

SUMMARY REPORT

2016

BIKE

GROUP RIDE

INFORMATION TABLE

DAILY ANNOUNCEMENTS

ASSEMBLY

47SCHOOLS

SCHOOLS

21SCH

73SCHOOLS

OOLS

SCHOOLS

139SCHOOLS

39

39

SCH

RAFFLE OR CONTEST

CYCLING SAFETY ACTIVITYIN THE CLASSROOM

BIKE RODEO/CYCLING SAFETY ACTIVITY IN THE SCHOOLYARD

SNACK OR INCENTIVE FORBIKING TO SCHOOL 92

SCHOOLS

OOLS

TOP TYPES OF EVENTS

OUTCOMES

OF THE 163 REPORTING SCHOOLS:

More students biked to schoolthan do generally

said yes definitely

That they would plan a Bike to School Week event in the future

Students more likely tobike to school in future

Increased awareness ofcycling rules and safety

88%

74%said maybe 11%

said yes if moresupport was offered

15%

83% 71%

?

50 GROUP RIDE

INFORMATION TABLE

DAILY ANNOUNCEMENTS

ASSEMBLY

47SCHOOLS

SCHOOLS

21SCH

73SCHOOLS

OOLS

SCHOOLS

139SCHOOLS

39

39

SCH

RAFFLE OR CONTEST

CYCLING SAFETY ACTIVITYIN THE CLASSROOM

BIKE RODEO/CYCLING SAFETY ACTIVITY IN THE SCHOOLYARD

SNACK OR INCENTIVE FORBIKING TO SCHOOL 92

SCHOOLS

OOLS

TOP TYPES OF EVENTS

OUTCOMES

OF THE 163 REPORTING SCHOOLS:

More students biked to schoolthan do generally

said yes definitely

That they would plan a Bike to School Week event in the future

Students more likely tobike to school in future

Increased awareness ofcycling rules and safety

88%

74%said maybe 11%

said yes if moresupport was offered

15%

83% 71%

?

50

GROUP RIDE

INFORMATION TABLE

DAILY ANNOUNCEMENTS

ASSEMBLY

47SCHOOLS

SCHOOLS

21SCH

73SCHOOLS

OOLS

SCHOOLS

139SCHOOLS

39

39

SCH

RAFFLE OR CONTEST

CYCLING SAFETY ACTIVITYIN THE CLASSROOM

BIKE RODEO/CYCLING SAFETY ACTIVITY IN THE SCHOOLYARD

SNACK OR INCENTIVE FORBIKING TO SCHOOL 92

SCHOOLS

OOLS

TOP TYPES OF EVENTS

OUTCOMES

OF THE 163 REPORTING SCHOOLS:

More students biked to schoolthan do generally

said yes definitely

That they would plan a Bike to School Week event in the future

Students more likely tobike to school in future

Increased awareness ofcycling rules and safety

88%

74%said maybe 11%

said yes if moresupport was offered

15%

83% 71%

?

50

5

Page 7: BIKETO SCHOOL WEEK · 2017-02-03 · TO SCHOOL WEEK SUMMARY REPORT 2016 BIKE I LIKE TO BIKE Sticker design En v é lo, je m’envole! CAMPAIGN • In planning for Bike Month 2016,

TO SCHOOL WEEK

SUMMARY REPORT

2016

BIKE

SCHOOLYARD ACTIVITY(eg. BIKE RODEO, SKILLS TRAINING)

CLASSROOM ACTIVITY

GROUP RIDE

INFORMATION TABLE

DAILY ANNOUNCEMENTS

ASSEMBLY

47SCHOOLS

28SCHOOLS

22SCHOOLS

SCHOOLS

19SCHOOLS

39

39

SCHOOLS

TOP TYPES OF EVENTS

TWITTER ENGAGEMENT

OUTCOMES

OF THE 109 REPORTING SCHOOLS:

2.7 MILLIONESTIMATED TWITTER IMPRESSIONS FROM 1,042 TWITTER MENTIONS BY 452 USERS

MAY 2 - JUNE 11 ONTARIO WIDE

More students biked to schoolthan do generally

said yes definitely

That they would plan a Bike to School Week event in the future

Students more likely tobike to school in future

Increased awareness ofcycling rules and safety

79%

81%said maybe 11%

said yes if moresupport was offered

7%

76% 67%

?

Bike to School Week gained tremendous traction online with participants sharing stories from across the region. Here are a few highlights:

6

Page 8: BIKETO SCHOOL WEEK · 2017-02-03 · TO SCHOOL WEEK SUMMARY REPORT 2016 BIKE I LIKE TO BIKE Sticker design En v é lo, je m’envole! CAMPAIGN • In planning for Bike Month 2016,

TO SCHOOL WEEK

SUMMARY REPORT

2016

BIKE

For more information about Smart Commute, connect at:

smartcommute.ca facebook.com/smartcommuter @SmartCommute [email protected]