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Bikenomics:
how to get cycling
on the agendaMatteo Jarre, Decisio BV
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Bikenomics
What
it is
How it
is done
How to
use it
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5
6
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economy
Bikenomics: What is it?
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money ?
Bikenomics: What is it?
10
value
Bikenomics: What is it?
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how the activity of cycling
influences society
through the value of its impacts
Bikenomics: What is it?
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impacts
Bikenomics: How is it done?
magnitude value
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physical
activity
levels
incidence of
illnesses such as
tumors, diabetes,
cardiovascular
diseases
Healthcare costs
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physical
activity
levels
work
absenteism
Work productivity
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local air
quality
contribution
to climate
change
Pollutants emissions
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less
traffic
time
savings
for drivers &
non-drivers
Value of Time
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7% 12%
3% 5%
share of travelled km by 2024
Rotterdam
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designed by
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Conclusions
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1. CEBR/ISCA (2015) – The economic cost of physical inactivity in Europe.
2. Müller N. et al (2015), Health impact assessment of active transportation: A systematic review, Preventive Medicine (76)
3. Global Burden of Disease Study (2018), The Lancet at http://www.healthdata.org/gbd/gbd-2017-resources (last
accessed: 30/11/2019).
4. Lahti J. et al. (2012), Changes in leisure-time physical activity and subsequent sickness absence: a prospective cohort
study among middle-aged employees, Preventive Medicine (55)
5. Losina E. et al. (2017), Physical activity and unplanned illness-related work absenteeism: Data from an employee
wellness program, PLoS ONE 12 (5)
6. Hendriksen IJ. et al. (2010), The association between commuter cycling and sickness absence, Preventive Medicine (51)
7. Etemadi M. et al. (2016), A Review of the Importance of Physical Fitness to Company Performance and Productivity,
American Journal of Applied Sciences (13)
8. Wattles M. et al. (2003), The relationship between fitness levels and employee’s perceived productivity, job satisfaction,
and absenteeism, Journal of Exercise Physiology (6, n.1)
9. Gössling S. et al., The Social Cost of Automobility, Cycling and Walking in the European Union, Ecological Economics
(158)
Some relevant literature
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All the pictures shown in the presentation are either owned by Decisio BV, Dutch Cycling Embassy or were
shared free of copyright on unsplash.com .
We would like to thank the following authors for allowing their use:
carl heyerdahl, hush naidoo, joline-torres, matt boitor, mike van den bos, neonbrand, nicole baster, serhat
beyazkaya, gemma evans, stijn hanegraaf, jurriaan snikkers.
The infographic for the Rotterdam example has been designed by Soigneur BV.
Credits
