BikeBiz July 2010_issue 54

Issue 54 | July 2010

THE PROPORTION of males in Englandclassified as obese rose from 13.2 percent in 1993 to 23.1 per cent in 2005.Over the same period the portion ofwomen classed as obese rose from16.4 per cent to 24.8 per cent.

And that’s just in England. The WorldHealth Organisation predicts that by2015 some 2.3 billion adults will beoverweight, and more than 700 million

of those will be obese. Worrying statistics, eh? The NHS and Government

certainly think so. In 2002 the direct cost of treating obesity was estimated

to be between £45.8 and £49 million. Between £945 and£1,075 million was spent on treating the consequences ofobesity. Has no one told them there’s a recession on?

Those numbers add up to what the Daily Mail would terman obesity epidemic. Run for the hills! If you still can, that is.It’s a gloomy situation that impacts on everyone, throughtaxes if nothing else.

But before we all run around panicking (though thatmight help), there is some light at the end of thecholesterol-lined tunnel. Yep, you’ve guessed it – cycling. Ormore specifically, Cycling Towns and Cities.

The hard-worn cynics of the cycle industry (and thesphere of politics) might look at the Cycle City project anddismiss it as PR guff, but the initiative has given us thechance to compare an average town or city with one thathas received years of investment in cycling.

Through the rigorous (and conservative) evaluationmethods of the Department for Transport we havediscovered that not only does investment in cycling pay, butit also returns on investment to the tune of three-to-one.What’s that? A ready-made solution to an obesitycalamity? I think a call to the Treasury is in order. And theMinister for Health. And Transport. Now there’s a cast-ironreason to build cycle-friendly features into the new housingestates required for the promised three million new homesbeing built over the next decade.

And the overweight masses are just one reason for theGovernment to back bikes. What about predictions ofincreased car use? It’s gridlock meltdown!

Obesity is a modern problem. 50 years ago they weren’teven collecting statistics for it. Perhaps fittingly though,there is a familiar, old fashioned solution to the problem.

EDITORIALIssue 54 | July 2010

NEWS 4-9

REGULARS

Got a BikeBiz Award-shapedspace on your mantlepiece?Then read on... 37

TERRITORY REPORT: CANADA

MYSTERY SHOPPER

BRAND SPOTLIGHT 23/35BikeBiz shines the spotlight on energy productsfrom Shotz and at folding bike brand Kansi...

PEOPLE 48There’s a spate of recruitment news this monthin the trade, including two new faces at Cube

NEW PRODUCTS 66Carbohydrate bars, helmets, clothing andpower–assist kits all feature

BikeBiz speaks to some of the movers and shakers in theCanadian cycle industry for their take on the territory...

Jonathon Harker, Editor

BMX

Will the retailers of Rugby try to convert queries intosales? Our undercover reporter pitches to find out...

CUBE INTERVIEWThe respected cycle firm reveals its plans, including howit is raising production for increased UK demand

46

26

32

CHAIN REACTION 10 CONSUMER PRESS 16 EVENTS 65

Bikes drive growth for Halfords, Greyville takes ona new brand and CSG UK recruits new faces...

BIKEBIZ AWARDS

FOCUS ON…

CYCLE COMPUTERS

AWARDS 2010

55 59

It adds up to what the Daily Mailwould term an obesity epidemic. Runfor the hills! If you still can, that is...

LETTERS 62Does the trade have room for pipes and facialhair? One disgruntled reader says no...

SPONSORED BY

SPOKESMAN 78BikeBiz’s own Carlton Reid talks Tour de Franceand motor-assisted cheating

RETAIL CHAIN Halfords hasrevealed to BikeBiz that thebicycle market was once again akey driver of growth for the firm,following its annual PreliminaryResults for the 52 weeks up toApril 2nd.

Chief executive David Wild said:“We have had a great year onbikes. It was the fastest growingcategory and our sales were up bymore than 15 per cent comparedto the previous year.”

Wild also hailed the growth ofonline and multi-channel sales,which the chief exec said hadcomplemented significantgrowth in cycle repairs andservicing through Wefit andWerepair.

He told BikeBiz: “Online iscontinually growing. It’simportant for customers,particularly for our premium bikeconsumers. They like to look at aproduct before they make apurchasing decision, andHalfords.com – with our Reserveand Collect service – is a bigdriver for cycling sales.

“What makes the difference isthat 80 per cent of our online

transactions are linked to astore. It’s a powerfulcombination for us.”

“Servicing and repairs incomegrew 44 per cent – up to nearlyhalf a million bike repairs lastyear. It’s a big improvement onwhere we’ve been in the past.We offer customers a care plan.It’s effectively a three-yearlabour guarantee and sales ofthat are up are nearly up 60 percent. It’s making really goodprogress.”

Earlier in the financial yearHalfords made somecontentious changes to thecycle staff structure in-store.When asked about how thosechanges had affected Halford’scycle offering, Wild said: “Wefeel much better that we’vetaken bikes much moreseriously. All our big Bike Hubcentres now have a dedicatedmanager and it’s a requirementfor future store managers tohave been a Bike Hut managerthemselves. So we’re improvingcustomer service within BikeHut and we’re also improvingthe bike literacy of our generalmanagers.”Halfords: 01527 513121

“Online is provingparticularlyimportant for ourcustomers buyinginto premium-endbicycles. Reserveand collect is keyto this.”

David Wild, Halfords

NEWS

By Jonathon Harker

DISTRIBUTOR Moore Large haslaunched a brand new onlineportal that is set to drive cycleconsumers to local independentbike dealers.

The site is set to bringconsumers closer to IBDs,provide services for IBDs andeven help support up-and-coming cyclists.

When consumers browseproduct on the fresh-faced site –www.todayscyclist.co.uk – adealer locator directs them tonearby cycle dealers that stockthe product. The site doesn’t

include online ordering facilities,but promotes the benefits ofvisiting local dealers,championing service, productsand expertise.

The site goes further by givingIBDs the chance to control theironline profile through the MooreLarge B2B portal, a feature thedistributor expects to appeal tocycle dealers who do not havean online presence.

Consumers registered to thenew site can save details of theirfavourite dealers and also takepart in an online cycling

community. Not only willregistered consumers be able tointeract with each other, sharingreviews, pictures and experiences,but they will also be able tointeract with bike dealers online.

The firm’s marketing managerLauren Vanderplank told BikeBiz:“Todayscyclist.co.uk promises tobe an exciting new way forconsumers to discover localindependent bike dealers, qualityproducts and new talent.”

Aside from the trade andconsumer side of todayscyclist,the site also helps back the

grassroots of thesport, providingbudding talent fromany discipline toseek support online.All applications willbe reviewed on anindividual basis and successfulapplicants will receive supportand will write blogs on the sitedetailing their latest sportingachievements, reviewing theproducts they are using anddiscussing issues affecting thesector. www.todayscyclist.co.uk

Moore Large to champion IBDswith a new consumer website

“Our websitecreates a portalfor consumers toresearch localdealers and theirproducts...”

Lauren Vanderplank

‘Today’s Cyclist’ goes live � Web page directs customers to their local independent retailer

Cycles drive growth for Halfords Bike sales up 15 per cent � Heavyweight retailer carried out almost half a million bike repairs last year

4 BIKEBIZ JULY BIKEBIZ.COM

WHILE HALFORDs was pleasedwith the bicycle sector’sperformance over the pastfinancial year, a continuedtough economic climatecombined with an ‘age ofausterity’ promised by thecoalition Government couldpotentially spell tough timesahead for the sector. Halfordschief exec David Wild gave histhoughts to BikeBiz: “In general Ithink that in common withmany areas, it’s going to be abit tougher. But I think thatcycling has so muchmomentum behind it and it’sso in tune with contemporary

trends that actually there areprospects that the cyclingmarket will continue to grow.”

Wild warned: “But customerswill be aware of value,foremost. They’ll be looking forbargains, so I think the cyclemarket will grow, but it won’tbe as easy as it has beenpreviously. Customers will wantbargains before they make apurchase.

“As far as Halfords in generalis concerned, I think we’veproved over a number of yearsthat we can trade in good yearsand bad – and I think we canbuild our offer.”

Tougher times ahead for cycling?

NEWS

BRITISH OLYMPIC and WorldChampion Track Cyclist VictoriaPendleton was among the bignames backing Team GreenBritain Bike Week, which tookplace at the end of last month.

Alongside six other well-known faces from the world ofbusiness and fashion, designersWayne Hemingway andCyclodelic’s Amy Fleuriot, plusbusiness guru Lord Sugar,Pendleton collectively designeda bespoke bicycle for auctionduring the week.

The Oxford Cycle Workshopcreated Pendleton’s bike design,who alongside two other socialenterprises – BikeWorks and theBike Station – put together thecelebrity bikes. The finishedmodels were exhibited at theLondon Transport Museum andauctioned online and at a liveevent at the Museum onThursday June 17th.

Victoria Pendleton toldBikeBiz: “It is about gettingpeople on bikes primarily,making Britain more of acycling nation. I am sure as a

result there will be some futurecycling stars discovered, but thewhole Team Green Britain BikeWeek idea is to encourageeveryday people to considermaking everyday journeys on abike rather than just picking upthe car keys. It reduces carbonemissions, keeps people healthyand it will save money too.”

The Olympian’s associationwith EDF Energy started last

year when she gave her backingto Green Britain Day – aimingto encourage the public toembrace a low carbon lifestyle:“I was a Team Green Britainambassador in 2009 and wasasked by EDF Energy to be partof it again this year. Thismovement to tackle climatechange has grown massively withdifferent projects. The Bike Weekassociation was a great fit and Iam really pleased to be involved.”

When quizzed on whetherPendleton had plans to followup her design with a post-racing career in bicycleproduction, as fellow OlympianChris Boardman has done withBoardman Bikes, she toldBikeBiz: “I am not technicallyminded like Chris. I would bemore interested in designingthe cycling attire. I think Iwould need a lot of help alongthe way. I massively enjoyeddesigning my Team GreenBritain style bike though.“

“Bike Week isabout makingBritain acycling nation”Post-racing career in designing cycle attire for Pendleton?

By Jonathon Harker

Xx

“We hope toencourage peopleto make everydayjourneys by bikewherever possible.”

Victoria Pendleton

Consumers are led to dealers through the new website

Halfords’ chief executiveDavid Wild

Pendleton’s bespokebicycle, auctioned offduring June

NEWS


CYCLING Sports Group UK hasonce again made a series ofappointments to bolster anumber of departments. The newrecruits will fill roles in theaccounts, sales and warehouse,including one new positionoverseeing stock provision.

The firm has seen a flurry ofrecruitment activity in themonths since the creation of thenew subsidiary of CSG inOctober last year, followingDorel’s acquisition of Hot Wheelsand Circle Bikes.

Damian Morris, who answeredan ad placed on Bikebiz.com,becomes inventory controlmanager at CSG UK’s Pooleoffice. Morris is a self-confessedcomputer nerd, but he does alsoride a bike. He is also a keencyclo-cross rider and rides the 20miles to work whenever possible.Morris’s role is to improve stockprovision through 2010/11.

In addition, accounts assistantSharon Wyatt has joined thefirm. Wyatt passed her AATFoundation and is now workingtowards her Intermediate exam.Wyatt likes a nice ride alongBournemouth beach on her Trekbike (which she knows she willhave to change if she stays).

Telesales man Simon Burchjoined the team in April and ridesa hardtail bike. Burch previouslyworked at Halfords and has adegree in graphic design. In aneffort to fit in, Burch bought ahuge bag of sweets back for allthe staff from his holiday inTurkey. Looks like he will besticking around.

Tom McConnell has joinedCSG to work in the Poolewarehouse. McConnell is trainingto be a retained fireman and hasa degree in mechanicalengineering. McConnell is a keencyclist and already has his eye ona new GT Zaskar.CSG UK: 01202 732288

Epos article:correctionIn the June issue of BikeBizwithin the electronic pointof sale feature weaccidentally listed DigitalRetailer Solutions under J DYoung. For those interestedin the firm's product add-ins, enquiries should bemade on +1 305 420 6170.

Nokia dynamocharger kitavailable withinmonthsMobile phone manufacturerNokia has announced adynamo driven phone chargerto be sold via selectedretailers and online. The kitcharges at the same efficiencyas a standard charger oncethe user hits 12km/h.

iChicken B2B nowlive on iPhonesDistributor Chicken Cyclekithas developed and launchedan iPhone application towork with its B2B site. Theapp allows dealers to browse,order, use search functions,view account details andcontact the firm directly.

Barclays tosponsor LondonCycle HireBanking giant Barclays is setto sponsor both the LondonCycle Hire scheme, as well asthe planned 'superhighways’,of which the first two are setto launch on July 19th.

Galloping into thecycle tradeEquestrian safety helmetspecialist Design Headwearhas turned its attentionto the cycle industry and islooking to establish itself inthe market. The firm iscurrently looking for anexperienced sales agentwith an in-depthknowledge of the trade.Applicants should send theirCVs [email protected].

CYCLESHORTS

For breaking news visit:www.bikebiz.com

By Mark Sutton

TRANSPORT FOR London and theMetropolitan Police unveiled anew Cycle Task Force last month,tasked with cracking down on therising problem of bike crime.

The 30-strong team will patrolon bicycle and pro-actively fightorganised cycle theft, disrupt thestolen second-hand bike tradeand use covert investigation tofight bike crime.

The Mayor of London’stransport advisor Kulveer Rangersaid: “The Mayor’s vision is for a

cycling revolution in the Capitaland key to that is the need forgreater cycle security.

“With ever greater numbers ofLondoners taking to two wheelswe must make sure when theypark up their bicycle they do so intotal confidence.

“We want this new cycle squadand the actions set out in ourplan to reassure everyone whocycles in the Capital of our focuson making London as safe andsecure as possible.”

Bobbies on the beat

Cycling Sports Group makesa flurry of appointments Second significant string of hirings since the Dorel merger sees accounts,warehouse, stock provision and sales teams given a major boost

CANADIAN CYCLE consumersare turning to the commuter,hybrid and road sectors at thecost of the territory’straditionally strong mountainbike market, according toleading voices from theCanadian cycle industry.

Canny manufacturers in theMTB sector have adapted theirbusiness model to keep upwith the trend, including RockyMountain. The brand’s generalmanager Charles J Russell toldBikeBiz: “The area that isgrowing most rapidly is theurban or commuting sector.We are predominantly amountain bike brand, but wehave responded and continueto respond with our ownapproach to this sector.”

A flat MTB market hasn’thurt the trade in generaleither, according to BTAC

executive director JanetO’Connell: “Hybrid and roadare showing the most growth.The mountain bike sectorcontinues to be static and isseeing a decline in lower pricedmodels. Our data collectionprogramme shows a trend byconsumers toward higherquality bikes, which is verypositive for the IBD sector.”

Micasport president LutzBrode is also optimistic aboutthe future of the sector. Hetold BikeBiz: “I would say thatroad, higher end road andhybrid are popular currently inCanada. Consumers appearenvironmentally sensitive andtherefore look to alternativesto motor power. The economyis on fairly solid ground.“� Turn to page 46 for an in-depth report on the Canadiancycle market.

Canada turnsto the road

Damian Morris Sharon Wyatt

Simon Burch Tom McConnell

18th - 22nd July 2010

PRE-REGISTER NO

W

for more information and to register visit

www.icebike.co.uk

Why?Following the huge popularity of our February iceBike* show, Madison is combining several mid-year launch events, into one big ‘must attend’ event, iceBike* Winter!

What Can You Expect To See?Bikes: The new 2011 ranges from Saracen, Ridgeback, Genesis & CommencalApparel: Spring/Summer 2011 ranges from Pearl Izumi & Shimano. New ranges from Madison, PRO, Giro & Bell.Parts & Accessories: The must have winter essentials from Blackburn, Electron, Light & Motion, Elite, CycraGuard, Respro & Hydrapak, as well as a wealth of new products from Shimano, OGIO, Profi le Design and more...

Where is it?iceBike* Winter will be based at our Milton Keynes distribution centre.

Sunday 18th July: 11.00am - 4.00pmTuesday 20th July: 9.00am - 5.00pm

Wednesday 21st July: 9.00am - 5.00pmThursday 22nd July: 9.00am - 5.00pm

When?

In addition to the main expo on the Tuesday, Wednesday and Thursday of the show we will also be hosting evening barbeque parties as well as our annual company bike ride on the Wednesday night. All customers and members of the press are invited to join us and discounted hotel room bookings are available upon request.

CHILDREN’S bike seat brandBobike has been exclusivelypicked up by Greyville Enterprisesin the UK and Ireland.

One of Europe’s leadingsuppliers of kid’s bike seats,Bobike seats are built in theNetherlands and use a three-point mounting system, makingthem easy to fit and thenremovable without the need tobreak out the tools.

The Bobike range of seats hasnot been available in the UK foralmost 12 months and themove will see the new Maxi Tourand Maxi City child seatsavailable on these shores for thefirst time.

In total Greyville will supplyfive Bobike models, includingfront and rear-mounted seats.The front-mounted Mini+ issuitable for children from ninemonths, and up to 15kg. There isalso an optional windscreenavailable and choice of colours.

The rearmounted Maxi+and new-to-the-UK models MaxiCity and Maxi Tourare suitable for

children from nine-months oldand up to 22kg. The Junior isanother rear mounted seat idealfor commuting and for childrenfrom five to ten-years oldweighing 20 to 35 kg.

Greyville told BikeBiz: “AllBobike child seats aremanufactured in Holland andthis makes the supply andlogistics simpler so the seats willbe more readily available fordealers over here.”

The firm also revealed that itwill back the brand with a mediaand in-store promo campaign.

“Greyville will be launching astrong consumer marketingcampaign across a number ofmedia channels aimed atsupporting dealers. There willalso be a wide range ofaccessories available and stylishpoint-of-sale display stands forappointed dealers.” Tel: 01543 251328Email: [email protected]

A NEW FIRM has appeared onthe ever-competitive electricbike scene with what it says aresome “very attractive andunique” reasons for dealers tobecome involved.

FreeGo, run by John Heath,has been in development forseveral years and is now readyto launch into the market.“We’re now looking for retailersnationwide to get in touchshould they need a hassle-freeelectric bike solution,” saidHeath. “We’ve been developingthe line for two years alongsideour dedicated staff in Chinawho are working exclusively onFreeGo and are fine-tuning thedetail. We were never going tolaunch these bikes without 100per cent confidence in the

product’s reliability. That’s whythere’s been a several-month-long test period before thisannouncement.”

A straightforward warrantyand turnaround promise is oneof the key selling points Heath

believes will attract many tothe FreeGo brand.

“If we can’t repair a bikewithin five days we’ll simply

send out an entirely new bike. Ithink that’s something thatreflects the confidence we havein the bikes. Maintenance is,however, quite simple thanks toa junction box located near thehandlebar. Many repairs will

AVID HAS announced a ‘weightweenie’ satisfying new versionof its XX World Cup disc brake.

Offering exactly the samemodulation and stoppingpower as the standard model,the newly created brake willrun minus the firm’s adjustablepad contact feature, shaving 12grams per wheel. This results ina total system weight of just276 grams for a front postmount, 160mm rotor set up.

By Mark Sutton

NEWS

By Jonathon Harker

Bobiketakes afrontseat withGreyville

New electric bike specialist is now seeking dealersnationwide for four model range � European distributorsalso sought � “We’re unique in the electric market formany reasons,” says managing director John Heath

“If we can’t repaira bike within fivedays, we’ll sendthe customer anentirely newbicycle.”

John Heath, FreeGo

Avid shaves further grams off its

Distributor to bringeasy-to-fit range toUK’s cycle dealers

FreeGo enters the

The ‘A’ list lure of Ride Low’sbicycle range shows no sign ofabating with recent celebrityconverts Justin Bieber and TinchyStryder picking up low riderbicycles from the Manchestercity centre shop.

The modern musical duo arethe latest in a long line of highprofile names supplied withbicycles from the store –including Kate Moss and Davidand Victoria Beckham. Ride Lowspecialises in importing low riderbikes and parts into the UK,selling product under the RideLow brand name across Europe.

Georgios Demetriou, whoowns the store alongside brotherStelios, told BikeBiz: “It’s fair tosay that Ride Low has supplied along list of celebrities which isgreat for the brand and for thecycle industry too.

“During our five years wehave established ourselves as the‘rock ‘n roll’ of the bicycle

industry. We also supply bikes tofilm and TV crews and our bikeshave been featured on MTV andother music channels, helpingpromote a whole load of othermusic vids.

“Ride Low have been sellinglow rider bikes and makingcustom rides for a whole tribe of‘A’ listers. We have made bikesfor Kate Moss, Ian Brown, Davidand Victoria Beckham, and BryanAdams. We’ve also supplied awhole load of Premiershipplayers including Shaun Wright-Phillips, Jamie Carragher andmany others.”

“A low rider bike is the bike tobe seen on for those people wholike to stand out in the crowd.”

Aside from Ride Low’s hugeselection of low rider andcustom bike parts, the importerand retailer is currently offeringa low rider classic chrome 20-inch (pictured top left), availableto the trade for £200 and retailcustomers for £300. www.ridelow.co.uk

simply require a tweaking here,something which either ourdealer development directorMartin Lawrence will educatecustomers about, or alternatively,there’s always our helpline.”

European distribution, as wellas stockists in Ireland, aresought for the brand, whichcurrently works from a 37,000square foot warehouse inSouthampton.

“We’re carrying strong levelsof stock of each of the bikes,including variations such as thelow step-over frames forwomen,” said Heath. “If dealersare curious about stockingelectric bikes, we recommendswinging by our booth at theEarls Court Cycle Show comeOctober for a discussion.”

Lawrence has been recentlyappointed to deliver sales andmechanical training on the roadand discuss stocking up withpotential dealers. He can becontacted on 07856 339037. www.freegoelectricbikes.com

The design still utilises a forgedmagnesium construction for thelever body and calliper.

It is anticipated that thelighter model will not hit retailuntil the end of the year, thoughSRAM sponsored athletes areexpected to be using the brakesas soon as September.

Fisher Outdoors carries therange of SRAM brands in the UK,including Avid.01727 798345

NEWS

“During our fiveyears in businesswe’ve establishedourselves as the‘rock ‘n’ roll’choice of thebicycle world.”

Georgios Demetriou XX World Cup brake

By Jonathon Harker

fray

Cult bike shopsends cycles toStryder and Bieber

The featherweightpackage should arriveat the end of the year

Guards andracks are fitted

to some modelsas standard

BIT OF BLING:

Tinchy Stryder,

right, is a fan of

the low rider

cycle look

CHAIN REACTION

IN THE EARLY ‘90s women justmade do with small sizes ofmen’s gear. That included bikesas well as clothing; we didn’treally have much choice. Anyfemale-specific gear we had washard to source and usuallypicked up on our travels to theUSA, or we’d tailor men’s gear tofit. It must be said that we didn’texactly look great in this gear, orvery feminine. Short or petitewomen had almost no choice atall. Finding size three cyclingshoes was like searching forhen’s teeth or rocking horse poo.

By the turn of the millenniumwe were being treated to bikeswith a female bias, somesuffering from the ‘shrink it andpink it’ syndrome but othersbreaking ground and providingbikes that actually fitted us andworked better for smaller andlighter riders. The last ten yearshave dealt women riders a prettygood hand, with a good choiceof bikes and better than eversupport from retailers in stockingthe products we need and, inmost cases, their front line staff

knowing what we need too. It’simportant to remember thatoften women need a bit morenurturing to get us started, butonce hooked, we are ascommitted to buying gear andriding as our male counterparts.

We don’t need to be patronisedor treated with kid gloves, juststraightforward advice and factswithout too much marketing hypeor technical frivolities please. It’seasy to miss some of the basicswhen you’re getting started,even obvious points like howadjusting a saddle can make itmore comfortable and that wedon’t all need a big squidgy sofafor a saddle. Sometimes justtipping the nose down a coupleof degrees can really help.

Retail leading the wayOn a personal note, I adore thatmy male riding buddies turngreen with envy over the stylishand technical outfits I get to ridein, and we have to givewww.minx-girl.com a big nod forpushing that forward. That alsoapplies to the big guys like

Wiggle and Evans. We hear thatanother cycle retail chain issetting up a women’s sectiononline, which we look forward to.

My dream is for all women-specific bikes to be designed andbuilt to weigh less, so they workbetter for our (often) smaller sizeand weight. Why should my bikeweigh the same as my hubby’s,when he is 25 per cent bigger,heavier and stronger? Womendon’t tend to break bikes or

wheels, despite often riding hardtoo, so I’m hoping it won’t betoo long or too expensive for mydream to realise.

So, has the cycle trade doneenough to appeal to womenriders? Well judging by thenumber of women and girls wesee out riding, we think thingsare continuing to swing in ourfavour and we plan on telling thegirls all about it on our newwebsite www.bikeenvy.co.uk.

“Why should mybike weigh the

same as myhubby’s, when he

is 25 per centbigger, heavierand stronger?”

Bex Hopkins


Bex Hopkins, editor of Bike Envy.co.ukand former DH and XC MTB racer, sharesher thoughts on how far female cyclist-friendly gear has come, and why there isstill some way to go…

An improved

offering

BIKEENVY is a new websitecreated by formerSheCycles.com editor BexHopkins, with Janet Birkmyre.Hopkins is a former downhilland XC mountain bike racer,and Birkmyre is a road andtrack racer.

BikeEnvy.com includesinformation about what to

wear and ride and how to getthe most out of ridingexperiences, with reviews andproduct information. The sitealso features news fromaround the globe, race reports,health and fitness tips, rides,social events and a forum. www.bikeenvy.co.uk

Targeting thefemale cyclistmarket

LEADING THE TREN

The world’s leading trade fair and business platform for bicycles, equipment, clothing, travel and more.

Friedrichshafen, Germany

September 1 – 4, 2010www.eurobike-show.com

DEMO DAY 10

August 31, 2010www.eurobike-demoday.com

NDS 10

INDUSTRY OPINIONS

BIKEBIZ.COM BIKEBIZ JULY 15

“I fear that UK manufacturing isnot in a position to ‘smash’ agreat deal at present. I believestrongly in Britishmanufacturing’s capability,ingenuity and competitiveness,but do not believe that fromone year to the next UKmanufacturing can ‘turnaround’. We remain one of thestrongest manufacturingeconomies in the world (I thinkcurrently number six) but wehave neglected this sector forsome time and there is no quickfix. If UK manufacturing is toreally become World Class,make up the ground it has lostand then look to compete withGermany, USA and China thereis plenty of work to do. We needto rebrand ‘Manufacturing’ as acareer so it becomesaspirational once more (most14-19 year olds seemanufacturing as grubby, lowsalary work, which it is anythingbut) and in parallel put in placeoutstanding education to bringon the next generation ofworkforce, while also developingand nurturing the manufacturingwe currently have.

“And how tough is it being amanufacturer in the UK at themoment? We have been veryfortunate to be working in agrowing sector and have seenstrong demand through whathas been a tough recession. Mybelief is that if in the UK wefocus on bulk (expensive totransport from China),

degradable (such as food thatneeds to be produced close tothe point of use) and innovative(world beaters, best in classthat we are good at)manufacturing we have a lot toplay for. The future for oursector looks promising but theglobal competition is gettingbetter all the time so we cannotrest on our laurels.”

WILL BUTLER-ADAMS,MANAGING DIRECTOR,

BROMPTON

“I think that UK manufacturingis still in for some tough yearsahead. With the relocation ofindustrial heartlands abroad overa decade ago, manufacturing inthe UK has undergone radicaltransformations.

“UK based manufacturingcompanies simply adapted orvanished. This has led tocompanies embracing themanufacturing advantages ofthe Far East, while utilising thewealth of experience andexpertise derived from manydecades trading within theindustry.

“If you asked me personally,do I think that UK manufacturingwill ever recover fully, then theanswer is no. I don't think this isdoom and gloom, however. Morea natural migration ofmanufacturing due to growingforeign markets.

“Companies such as Clarkshave risen to these challengesand as a result are still in

business and expanding. Theredoes seem to be more optimismin the industry this year, and weare seeing the signs of recoveryand growth. Markets and marketdemands however areincreasingly fluid and growth isdirectly linked to this ability toadapt and cater for theserequirements. At Clarks we havebeen listening to our customers,and working increasingly closelywith them, which has paved theway for continued productdevelopment and innovation.With new ranges including agrips range as well as hydraulichoses through to bottle cages,Clarks has diversified and we arecontinuing to grow our corebusiness in both OEM andaftermarket areas.”

PAUL TOON, PRODUCTDESIGN

CLARKS CYCLE SYSTEMS

“The vast majority of bicyclesproduced for Europe and theUSA are manufactured inTaiwan and China, and labourcosts in these countries havebeen steadily rising.

“Add in the uncertainties ofChina’s currency exchangemechanism and you start to seea trend which will continue. TheUK is becoming morecompetitive in comparison, andthis certainly factored in ourdecision to move a significantportion of Gocycle productionover from Taiwan to the UK twoyears ago.

“Simply, we felt we couldproduce the product in the UKfor equal or less than the cost toproduce it abroad, but haveimproved control of quality,service, and delivery.

“Gocycle is a hi-techelectrically powered hybridvehicle – different from atraditional bike; this literallymeans it requires better

technology, engineeringexpertise and quality controlthan traditional welded tubebike production. Gocycle hasbeen designed for automatedproduction, and the UK is wayahead of Asia in this area.”

RICHARD THORPE, FOUNDER OF KARBON

KINETICS AND DESIGNER OFGOCYCLE

“We have seen a significantincrease in demand comparedwith this time last year.However, we feel that a lot of

this demand is due to the supplychain re-stocking to morerealistic levels after reducingstocks over the previous year.

“It is difficult being a UKmanufacturer. I think thenumber of companiesmanufacturing parts hereillustrates that. However, we stillbelieve we have a lot to offer interms of quality and innovation

and our biggest challenge is tocontinually try and improveevery aspect of our operation tobe as efficient and ascompetitive as possible. I don’tbelieve we are suddenly going tofind our labour rates on par withAsia, but we feel as long as wecan continue to innovate andimprove then there is anadvantage to controlling themanufacturing process in-househere in the UK.”

REES WILLIAMS,COMMERCIAL MANAGER,

RENTHAL

Following reportsof a thrivingmanufacturingsector in the UK,and a still weakpound, JonathonHarker asks thecycle industry fortheir perspectiveon whether thesector is smashingexpectations – orotherwise…

Boom time for UKmanufacturers?

NEWS


BikeBiz takes a look at some of the productstested and rated within the pages of thecycling consumer press…

PRODUCT: Federal LaceyPRICE: £279.99

“The original and striking graphics have beendrawn-up by Elwood Ruffle... and combined withthe Ox Blood colourway make up what has to bethe best looking release this year. Lately it seemsthat Dan Lacey can’t put a foot wrong and that’scertainly the case with this frame too.”

Publisher: Factory MediaCost: £3.50 Pages: 164

Ride BMXPRODUCT: Tifosi CK7 Audax ClassicPRICE: £794.99

“It’s hard to find fault in the Tifosi’s appearance.The look is reminiscent of a classic roadbike...The Tifosi is pretty, a spanking ride and it’sa bargain. People in the market for an audax,touring or winter trainer are well advised as tocheck out the Tifosi. Why pay more?”

Publisher: Factory MediaCost: £3.95 Pages: 132

The Bicycle BuyerPRODUCT: Specialized Hardrock Comp DiscPRICE: £450

“The Hardrock Comp Disc neither looks nor rideslike a budget bike. It’s fast, light and engaging,because Specialized hasn’t compromised theframe or fork...With better brakes and tyres, thiswould be snapping at the heels of the DecathlonRockrider 8.1.”

Publisher: Future PublishingCost: £4.20 Pages: 212

What Mountain Bike

Press office


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01279 821243

JN-1470 15.4.09 Prices subject to change without notice. E&OE

email: [email protected]

The Dawn of a New Era for Electric Bikes

www. .co.uk

Lithium PolymerBattery

£765Inc VAT

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Salisbury LPX

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In Stock

A CONSUMER electronics storestocking bikes? When the first ofmany planned Best Buy storesopened its doors at thebeginning of May in Thurrock,Essex, the cycle industry andgeneral public got its firstglimpse of the hitherto unseenretailer’s unique electric bicycleoffering. Promising to developthe e-bike market in the UK, theretailer has brought a new angleto a sector that has alreadybeen said to be ‘on the brink ofbig things’.

“We do believe that theelectric bike sector will becomemore popular and are working todrive the sector forward,”GreenTech manager for Best BuyUK Simon Jessup tells BikeBiz.“We’re focused on offering awide range of products, makingthem easy to see and try out, aswell as accessible and affordablethrough financial services. Ontop of their green credentials,they offer exemption from roadtax and can be run at low cost.”

“There is transition takingplace in electric vehicles, withmore consumers exploring howthey can help with their ownleisure or commuting needs.

“We’ve already seen a healthylevel of interest from customershere in the UK and with expertand impartial advice from ourBlueshirts, we can help bridgeany gap from that interest tothe knowledge they need inorder to understand if electrictransport is right for their life.”

So, is the next stopdomination of the UK electricbicycle market? Jessup revealshow Best Buys sees the market:“We want to help customers tomake smart decisions abouttechnology and energy use sothat they can lead moresustainable lives. At the sametime we are always searching forthe latest and greatesttechnology.

“These days, people arelooking to cut fuel and insuranceand travel costs, so we’re excitedto help our customers discovernew ways to make affordable,environmentally efficienttransport a reality. Obviously wewill be measuring this emergingmarket and the likelihood of ourcustomers to adopt electricvehicles in their lives, as well asour ability to meet that demand.Success and our future

ambitions for the market will bedetermined through thesemeasures.”

The retailer is not just dippingits toe into the market. Fivefurther Best Buy stores are dueto arrive in the UK before winter,all of which are due to stock thefull GreenTech range of products– including everything fromenergy management products tosolar chargers and electricvehicles. Jessup tells BikeBiz thatthe physical retail offering willbe bolstered by an ecommercesite launching later in the yearat www.bestbuy.co.uk.

ELECTRIC REPAIRS WON’TSCARE OFF CONSUMERS? One of the obstacles to e-bikemarket growth has often beencited as a fear of expensive andcomplex maintenance andrepairs. So, how will the retailgiant plan to tackle thatconcern? Jessup spills the beans:“When it comes to electrictransport, offering a full-servicesolution is important to us. BestBuy’s Geek Squad – the 24 hourtechnology support and adviceservice – can set up andassemble free in-store to ride

straight away, or arrangedelivery of any brand newelectric bicycle fully set up for aslittle as £49.99. We also offerfinancial services products tohelp make electric transportaffordable for our customers. Weare looking into furtherdeveloping services for thisproduct area in the future.”

Best Buy’s intentions for theelectric bike market came as ashock to many, but could theretailer have an even biggersurprise up its ample sleeves forthe cycle trade? Would theretailer, for instance, considerstocking non-electric bikes?They would, after all, fit in withthe ecological angle of theretailer’s GreenTech areas.

“Best Buy is committed tochampioning and offering ourcustomers the latest andgreatest technology, as well asdemonstrating how ourcustomers can use innovativenew technology in their everyday lives. This includes howpeople can use electric vehiclesas another mode of transportthat helps save money and saveenergy – and this is our area offocus,” Jessup concludes.

Simon Jessup, GreenTech manager for Best Buy UK, tells Jonathon Harker about the new-to-the-UK retailer’s ambitions and planned impact on the cycle industry…

Buying into theelectric market


“Best Buy iscommitted toshowing customershow the latest techcan benefit theirday-to-day lives...”

£349.99The lowest price e-bike

stocked by Best Buy.

8,000The number of jobs Best Buyis planning to create in theUK over the next five years.

£49.99The cost of delivery and set-

up of an electric bike to acustomer’s home by the

Geek Squad. In-store set upis free and set-up takes

approximately 30 minutes.

6The number of UK Best Buystores launching in the UK

this year. All will stockelectric bikes.

BEST BUY FOCUS

CATEGORIES

Independent Retailer Online Retailer High Street Chain Distributor - Bikes Distributor - P&A Consumer Mag

Consumer Site Bike Brand P&A Brand Product Innovation Retailer Account ManagerRising Star

Visit our website for a full list of the brands and products we have to offer - www.hotlines-europe.comFor all dealer enquiries please phone us on 0131 319 1444 or email us on [email protected]

ACTSMART: RIDE IT AWAY

IN THE FOUR months sinceBlack Horse exited retail financeand ActSmart launched itsscheme with Moneyway, thenumber of retailers takingadvantage and increasing theirsales has grown every month.

There are over 400 retailersnow participating in the schemewith annual finance sales over£20m and growing at a rate inexcess of 30 per cent comparedto 2009. Market researchindicates that scheme sales canbe far greater and the next stagein realising this opportunity forActSmart members is increasedconsumer awareness.

Increase your sales With cycle finance retailers havegot a powerful sales tool at theirfingertips. Their customers canget the bike and accessoriesthey want without breaking thebank. Retailers get access to afast, flexible solution to help winmore business and maximisecustomer spend.

National identity Ride It Away has been designedto make cycle finance instantlyrecognisable for consumers. Theidentity of Ride It Away is the

result of sector research andhigh demand from members.

In-store visibility With consumers recognising thebrand outside of retailers’ stores,they need to recognise it in-store too. Ride it Away providesa great merchandising packagedelivering a consistent messageto customers whilst beingvisually attractive in-store.

Online shop searchWith over 10,000 unique visitorsa month coming to The CyclingExperts website, it is importantto let them know Ride It Away isavailable. The find-a-shopfeature lets the customer knowwhich stores offer ride it awaycycle finance. Thecomprehensive search also feedsother popular websites,enhancing consumer trafficfigures to c.250,000 per month.

Brand exposureRide It Away will be promoted atnational trade and consumershows and featured in trade andconsumer press throughout theyear, establishing the brand andcycle finance as a key sales toolfor bicycles and accessories.

Dedicated Support The ActSmart cycle financescheme has received verypositive endorsement from usersto date, with reduced subsidyrates and exceptionalacceptance rates.

As the scheme continues toexpand, Julie Sheward (inset) hasbeen appointed by Moneyway asnational account manager,providing dedicated cyclefinance support and advice toincrease sales. In addition, IanWilson will be working withSheward to ensure Moneywayare delivering the service toretailers.

Supplier supportActSmart has gone a stepfurther and created a schemethat allows ACT suppliermembers to participate withtheir retail partners. Supplierscan create consumer promotionsfor selected products and assistretailers to fund thesepromotions via subsidycontributions. When subsidyfunding is shared, costs can besignificantly reduced and linkedconsumer promotion can greatlybenefit all parties. ActSmart hasreceived positive feedback from

a number of supplier memberswho view cycle finance as aneffective way in which topromote bicycle sales inpartnership with their retailers.

ComplianceActSmart has undertakenrigorous examination to ensurethat all Ride It Away marketinginitiatives conform to FSAregulations, so retailers canavoid the risk of prosecutionwhilst benefiting from consumerpromotion and supplier support.

Retailers using their own point-of-sale material arerecommended to undergosimilar FSA validation.

Ride It Away is available to allActSmart Gold and Platinumsubscribers in the cycle industry,regardless of turnover.For more information and tosee the whole ride it awayPOS range visitwww.actsmart.biz/cycles/finance or call 0845 618 7256


ActSmart explains its brand new cycle financepromotional tool, available to its Gold and Platinumsubscribers in the cycle industry…

Ride it away

� Enhanced sales� Gives retailers’ cycle

finance scheme a national identity

� In-store merchandising� Online Ride It Away shop

search facility� Brand exposure at

consumer and trade shows/events

� Coverage in consumer and trade press� Dedicated support from Moneyway � Bicycle supplier support and promotion� Complies with FSA regulations

Key Benefits

Julie Sheward

e: [email protected] Tel: 01202 732288

BRAND SPOTLIGHT SHOTZ


Great Shotz! Nutrition and energy brand Shotz targets cyclistsand athletes alike. Jonathon Harker speaks toShotz distributor SportAssist to find out why thebrand has the High Street fixed firmly in its sight...

What differentiates SportAssistfrom other distributors?We have a science basedoperation. The team spends timetesting and developing newinnovations and working withathletes. We have a sportscience laboratory on site wherewe study cyclists, triathletes andother sportsmen and women tounderstand what performancegains can be made by using ourproducts. We then use the datafor product development.

We are passionate about theHigh Street. This is where wewant cyclists to find ourproducts and so we spend timedeveloping them, sharinginformation with High Streetretailers and work to driveconsumers into these stores. OurCEO, Steve Raven, is constantlyemphasising that our marketingstrategy is about being ‘big onthe High Street’.

It is tough to balance acompetitive retail price andmaintain a full sustainable long-term margin for our dealers, butthis is at the forefront of ourdistribution policy.

Can you tell us the historybehind the Shotz Brand?It was originally developed forendurance cyclists andtriathletes in 1995, but now isused in all sports and activities.

Shotz products are formulatedusing research from independentstudies on sports performance foran unbiased approach to thedesign and manufacture of eachproduct. Food technologists use it

to create products with premiumquality nutrition. The Shotz crewis fussy about the type ofingredients used – for examplethe very low or no sugar contentin each product. The Shotz EnergyGels and Electrolyte Tablets aremanufactured in pharmaceuticalgrade factories that exceednormal food standards.

The Shotz brand is respectedby world-class athletes and activelifestyle enthusiasts, andrepresents superior productquality, state-of-the-artperformance nutrition science andunparalleled customer care.

How has the brand grown? Its growth has been competitiveand we’ve had to be innovativewith our marketing. The Karl andTodd campaign in 2009 was verysuccessful and we still get peoplecommenting on it today.

We spend a lot of timehanding samples to cyclists andathletes and discussing theproducts with them. Oncethey’ve tried our products andget good results, they’regenerally customers for life.

We’re currently running avoucher scheme whereconsumers can sample ourenergy products withparticipating retailers. It’s seeingfantastic results.

Which products are performingbeyond expectations?The star performer has to be theaddition of a second CaffeinatedEnergy Gel Cola Vanilla whichhas 80mg of caffeine as well as

30g of complex carbohydrates.The electrolyte products (Lemonand Orange Vanilla) havecontinued to shine and appealbeyond cyclists and sportiveriders, to holidaymakers andmusic festival enthusiasts.

So what are the key cornerstones of the Shotz brand?There are a few areas to focuson. Firstly, the athlete needs tobe put in control. We’ve seen alack of flexibility and innovationwith brands that don’t give theathlete any control over thebalance between hydration andenergy consumption. All athletesare different and factors such asweather and distance play a partin creating the perfect nutritionsolution. That’s why it’s

important to have a packagethat can be tailored to each one.

Secondly, palatability isessential and we spend hourstesting our products withathletes. One crucial factor wehave discovered is that whattastes great sat in front of theTV may not taste that goodwhen competing and training.We’ve come up with multipletaste and texture combinationsso we should have something foreveryone. And thirdly, portabilityis key. Having a solution that canbe taken anywhere without theneed to prepare powders is vital.

How can dealers get involvedwith Shotz and SportAssist?Many dealers are regular ridersthemselves and so we offersamples to our new accountsand prospective dealers and theyare always welcome to requestsamples before anycommitment is made.Prospective dealers can registeronline at www.assist.co.uk, andthen an account manager willwork with the retailer tomaximise sales and profitability.

Is there anything newhappening in the future?All we can say is keep your eyesand ears open for team Assist.

Through 2010 and 2011 wewill be assembling a veryexciting racing team for the newseason, and we have some verystrong sponsors outside of ourbrands who wish to join us inthis project.www.shotzuk.com

Shotz Energy Gels and Electrolyteproducts appeal to holidaymakersand music festival lovers, as well ascyclists and sportive riders

“We arepassionate aboutthe High Street.This is where wewant cyclists tofind our productsand we work todrive customersinto these stores.”

Simon Bradeley,SportAssist

SportAssist CEOSteve Raven

HELD in the heart of London'sfixed gear scene in what wasmore or less a glass box, it'shardly surprising Hotlines had tostick a notice stating 'invitationonly' to the door of Crème'sLondon trade launch.

With a bike shop and soon-to-be Crème stockist next door,passing trade several timesskidded in its tracks to glanceinto the showroom filled withthe new brand's 18 models,which comprehensively coverboth men and women.

For most passing it wouldhave been the striking blends ofchrome and shiny powdercoated paints that caught theeye, though for those luckyenough to get a closer look atthe line up, the attention todetail on each build is key toCrème's appeal. On the higher-end models in particular, someof which will see aftermarketframes available throughHotlines post-Eurobike, shopperswill see hidden cable-routing asstandard, stylish saddles fromboth San Marco and Brooks,low-maintenance internalgearing only and Tange tubing,all stylishly lugged andpresented with a top-qualityscratch-proof paint finish.

"We wanted people to takeaway our bikes and not have toworry about any maintenance,"says Kobylinski. "These bikes arefor everyday people who don'tnecessarily ride bikes, for peoplewho don't need carbon andclever components. The rangehas been tested with non-bikepeople and has gone downbrilliantly."

And it's a non-biker behindthe design work too, addingsome outside perspective toKobylinski's vision for Crème.

"Our designer who hascarefully planned the coloursand the chrome touches is notfrom the bicycle business.Previously he has designedwithin the kiteboarding world, so

he has a really outside-the-boxway of thinking about bikedesign."

Having taken just one year toproduce the line between sevendedicated staff, said to have"worked some very long days"to get Crème's catalogue ofbikes to production, the firstshipment is now due in stock atHotlines by the time thismagazine hits desks. Otherterritories are said to havealready ‘gone a little crazy’ forKobylinski's third brand.

"We have customers in Japanwho are super keen to receivebikes at the first opportunity. Inour home country – Poland –

the locals are enthusiastic aboutour bikes, while south of us inGermany we also have strongdealer bookings. The UK is amassive territory for us,however, and the retailers hereappear to have placed strongpre-orders based on thecatalogue shots alone."

In London, at least, it’s thefixed gear bicycles that have gotmany in a spin.

"Our fixed gear (Vinyl) lineare supplied with some reallystylish stainless Dia Compebrake mounts should the buyerwant to run stoppers, as well asa supplied brake. What's more,and perhaps a key selling point,is that we also provide twostyles of handlebar with thebike, including a riser bar in thebox, meaning the customer cantailor the riding position, allwhile maintaining the colourscheme right from the firstpedal. If that wasn't enough, wealso throw in leather straps forthe pedals."

The range is essentially splitinto two price points (dubbedsolo and doppio) and spansthree styles – the aptly namedCafeRacer, the HolyMoly (townstyle bikes) and the Vinyl (a lineof fixed gear builds). The retailprice list starts at £519.99 andtops out at £849, which will seethe customer take home astylish Tange tubed, seven hub-geared, dynamo-rigged bicyclecomplete with racks andmudguards.

If you're interested inbecoming a Crème stockist,contact Hotlines sales team on0131 319 1444.

With Szymon Kobylinski’s existing brands – NS Bikes andOctane One – both already established within the Hotlinesportfolio, the distributor is smiling like a cat that’s got theCrème, having brought a third on board. Mark Suttonattends the UK trade launch…


Crème de la

Crème

“We want peopleto take away ourbikes and not haveto worry aboutmaintenance.These bikes are forpeople who are notnecessarilycyclists...”

BRAND SPOTLIGHT HOTLINES

MYSTERY SHOPPER

Rugby tackledOkay, so Rugby andCoventry’s retailers weren’t somuch tackled, more likegently prodded by a MysteryShopper eager to discoverwhich bikes are easilysmuggled aboard publictransport. Was your store oneof those guilty of playing hideand seek with our man ofmystery...

Coventry and Rugby

Coventry Cycle CentreWITH A Heron logo proudly displayed above the shopentrance, Mystery Shopper wrongly anticipated thatCoventry Cycle Centre would be one of many storesdedicated to the Raleigh brand. However, once in storethere was a refreshing and diverse choice of brandscovering most price points and sectors.

Met by an assistant straight away, I proceeded toexplain that my commute is to entail both train and busjourneys, to which the assistant stated nothing but afolding bike would suit my needs without causing megrief on transport. Going into further detail, the staffmember proceeded to explain the various wheel sizes offolding bikes and their ability to fit into a small space, aswell as covering which would get me from A to Bfastest. Both tyres and gears were briefly discussed.

The assistant wrapped up his sales pitch well,explaining that the store was able to order in variousbags tailored to the folding market. Disguising the bikein a bag was sold as a ‘sure fire way aboard transport.’ Ajob well done from the first visit of the day.

HalfordsDIFFERING slightly from most double-deck Halfordsstores, this branch boasted a ground floor layout withsignage detailing where to find the bicycles. If only thestaff had proved as easy to track down as the bikes.

Despite walking within a metre or so of staffmembers arbitrarily playing with shelf fittings, it was tenminutes before I’d grabbed an assistant’s attention. Thisfleeting interest in me was short-lived though, with onlya brief mention of one Apollo bike, without explanationof why I should be interested in this particular model.When prompted, a folding bike was pointed at, thoughnot talked through in any detail. Nor were any add-oncomponents or accessories mentioned.

The one piece of information gathered was that thiswould be “my cheapest option and should do the job forshort distance rides.”

Mystery Shopper could see plenty more staff whoappeared to be available to handle my query, though itwas my feeling that a typical customer wouldn’t give asecond chance here. So out I went.


MYSTERY SHOPPER


Hawk Factory CyclesACCORDING to signage, Hawk Factory Cycles appearedto deal with both trade and consumer customers,offering bulk buys, something Mystery Shopper hasn'tseen previously on travels. The store was literally inHalfords’ back garden, though sold mostly bikes up tothe £500 mark, roughly what the big H specialises in.

Two staff were barricaded behind a counter on entry,but both were initially busy, so Mystery Shopper allowedfive minutes before spotting one heading for the shopfloor. The staff member headed in the direction ofwhere I was browsing, at which point I gestured towardthe folding bikes. He said “hello” and walked right onpast.

As first impressions go, this was confusing to say theleast, nonetheless, I continued to browse. After a furtherfive minutes the staff member returned and againpassed by without offering assistance.

The folding bike selection was limited to super low-end stock, so without any further reason to hang aroundMystery Shopper left – thoroughly dissatisfied.

SummaryTHE CRITICISMS of Halfords and one independentthis month are fairly blunt, but then again, if acustomer knows what he or she wants, so too willthey be if your store fails to service their needsprofessionally. And by blunt I don’t mean they’llhang around to yell at you like BikeBiz‘constructively’ does, they’ll simply walk out andtake their cash elsewhere without a secondthought. On both occasions I could well have beenready to buy, if only someone was actually onhand to sell the bike to me.

Basic customer service is something many storesnationwide need to invest some time into. Muchlike those who take space at trade shows only tospend the time chatting among themselves, there’slittle point in your presence unless an effort ismade to show your customers some TLC.

Thornton’s CyclesTHORNTON’S was located out of town and despitebeing the last visit of the day and nearing the closinghours on a Friday afternoon, appeared busy.

Plenty of staff were on hand greeting at the entranceand thus it wasn’t long before I was approached. Theassistant began his sales pitch well, leading me straightto the folding bikes, stating that public transport acceptsthese at all times. Once I had quoted an estimatedmileage, I was prompted to look at a BMX sat next tothe line of folders. Informing me that these would alsowork for commuting, the assistant began to become alittle shaky on his logic and quickly reverted back to themore sensible folding options, demonstrating the fold onone model in my price range.

Leading me over to the counter, I was told to look atthe Fisher Outdoor website for Dahon stock. Thetemptation to correct his supplier error was great,though would no doubt have blown my cover. Luckily, itwasn’t long before the staffer corrected himself.

Bikes EtcONLY BEING allowed out of his cage once a month,Mystery Shopper was struck with envy on approach toBikes Etc. Perched on a stool repairing a bike out in thesun, this retailer was literally among the passing tradeand happily chatting to any potential custom.

Due to his sun-soaked position Mystery Shopper wasmet straight away. The staff member explained that hisstore deals largely in repair and rejuvenation, thoughcould order in many of the leading brands suited to mydemands. In fact, it was, perhaps boldly, claimed thatany of the bikes within these key ranges could be instore inside 24 hours of ordering.

Having held my attention with discussions about bikebags and transport issues, I left feeling that the majorityof my queries were answered honestly and accurately.

Mystery Shopper was pleased to note that Bikes Etc’sworkshop appeared busy, showing that the having abusiness model largely revolving around repairs andrejuvenation does appear to be lucrative, as reportedpreviously in BikeBiz.


MANY OF OUR graduatesfrom Cycle Systems Academyoperate as mobile mechanics,and it is how we started outin London. We still offer theservice and it continues to bevery popular. I believe thatquality and standard ofservice for mobiles is asvariable as that of bike shops.

Any negativity from bikeshops about mobilemechanics is somewhatshort-sighted, in my opinion.I'd say that in general we allbenefit from the increase incycling services in our area.Cycle parking, mobilemechanics, new cycle lanesetc. can all get people backon their bikes. Once peopleare back on their bikes, theyare likely to spend money atthe local bike shop also.Mobile mechanics are alsoless likely to stock a wide

variety of specialist parts, andso will turn to the local cycleshop for parts needed forcertain jobs.

If a bike shop suffers due toa mobile service in their area,they are probably doingsomething wrong in the firstplace. The increase in cyclingis only set to continue andthere is room in themarketplace for theindependent mechanics,however they trade.

I would say a larger threatcomes from outside of theindustry, as major, big moneycontracts are awarded for newcycling projects. They areincreasingly awarded to bigcompanies from outside thebike trade. Serco operatingthe London Cycle Hirescheme, BMW providing bikesto the Olympics and Adeccobuilding and running theLeeds station cycle hub aregood examples of this. Forgetthe mobile mechanic guydown the road, big business isencroaching on our patch andis a far bigger threat.Sean LallyCycle Systems Academy,London

MOBILE MECHANICS


AT TIMES, cycling is a feast orfamine affair. On a wet Mondaylunchtime in Novemberchances are I can get my localbike shop to fix my bike thereand then, or at least have itready for pick-up later that day.Try the same in the summerand I’d likely not be so lucky. Infact, I'd probably go on awaiting list. Two-week longwaits are not unheard of in thisbusiness.

Great for bike shops, perhaps:lots of demand. But bad forconsumers, especially thosewith a charity ride to do threedays hence or, even worse, adaily job to get to and from andfor which a bike can't bebooked in, it's needed the verynext morning.

Not all bike shops haveworkshop backlogs, but manydo. And this is where mobilemechanics are stepping in tothe breach. The trainingagencies offering CyTech

qualifications churn out not justmechanics for bike shops, butmobile mechanics, too.

‘Have van, will travel’. I'vetalked to some mobilemechanics to find out howthey're doing and why theystarted their businesses. I alsosought views from bike shops:some could see why customthat might otherwise have goneto them is now going to mobilemechanics. Other IBDs are lesssympathetic, wondering aboutpaper qualifications, but notime served in a bike shop.

I also wanted to find out ifmobile mechanics were asseasonally-dependent as bikeshops? Do mobile mechanicshave tons of work in the springand summer and then hardlyany work at all in a wet winter?And, if home-visit mechanicsare a threat to bike shops, couldbike shops fight back by offeringtheir own customer bike pick-upservice? Many already do.

Tools on tour

“Some IBDs arewholly

unsympathetic.‘Paper

qualifications’, intheir eyes, havenothing on time

served in store...”

Carlton Reid asks, what do IBDs think about mobilemechanics? Good that somebody is taking up the slack,getting cyclists back on their bikes. Or bad that somebody,without premises, is nicking business...?

A TRAVELLING mechanic riskslosing money versus a bikeshop, because of the travel.However, in a busy shopenviroment in London, it isdifficult to operate aworkshop effectively without

letting it drain on theresources of the shop itself.

Let's say you have fourmechanics, that can servicefive to six bikes a day. Thatmeans you have to have 20bikes in storage a day. Aseveryone is aware, on top ofthe services, you havenumerous other jobs -

including punctures,warranties and more simplerepairs. Let's say this is 10bikes. So, each day the flow ofbikes into a large Londonworkshop would be 30 bikes.This takes up a large amountof space on top of the spacerequired by the mechanics inthe first place.

Now this would work okayif 30 bikes came in each dayand 30 bikes went out at theend of the day, but obviouslyit doesn’t work like that.Space costs a lot of moneyand impacts on the amountof stock that can be held forthe shop.

On this basis, I've alwaysthought a mobile mechanicwould be an asset to a busyworkshop; sorting out any ofthe odd jobs and thenreferring any larger jobs backto the main workshop.Getting the main workshop towork on services and largerrepairs would increaseproductivity and allow moreservices to be booked in.Andrew ButlerGo Outdoors,Sheffield

“In a busy shopenvironment it’s

difficult tooperate an

efficientworkshop

without drainingshop resources.”

Andrew Butler

MOBILE MECHANICS


I SET UP my own businesswhen I left a big green bikeshop chain after running someof their workshops for a fewyears. I’m CyTech 3 qualifiedand many of my customers arecity people. They’re happy topay me around the same asthey’d pay most London shops.I’ll discuss their needs overemail, arrange a date and thendrive into the city, set up in

their car park and service allbikes brought to me that day.

The customer can usually tellme the brand and age of thebike and what they’ve beenusing it for. I’ll happily chat tothem and run through thesolutions and the likely costs.

I’ll detail each of theproblems and the cost of eachsolution in parts and labour,and thus time. As aconsequence I rarely work on aBSO and, if I do, the owner isprepared to pay for the

expense of getting it working.By doing this I have never yetbeen in the situation where I’vetrekked across town only tohave the customer say ’it’s notworth it’ and I go away empty-handed. However, I don’t havea problem with suggesting thatcustomers go elsewhere. Ifthey’ve got a full-sus mountain-style-bicycle they bought froma catalogue eight years ago, I’m

happy to send them to theirlocal for someone else to givethem the bad news.

Like bike shops, it can be avery seasonal trade, but if youkeep your core set of wintercommuters and year-round-training-type customers, youcan ameliorate this a little. Idon’t try to ‘nick’ anyone’sbusiness, I honestly believe I’mproviding a service that bikeshops can’t or won’t. Pete OwenRat Race Cycles, London

I STARTED MY mobile service18 months ago. I won't say itwasn't hard at the beginning - Ifelt like giving up at times, butdidn't. If you want to makeloads of dosh then this isn't theeasiest way, but if you want tomake a reasonable living andare prepared to put in the workthen the rewards are there.

I provide collection anddelivery free of charge in a fivemile radius of my base. Outsideof that I make a charge, whichis enough to cover fuel costs

and is dependent upon thedistance. I am upfront on thiswith my customers and alwaysshow it as a separate charge -not hidden in all the othercosts. No-one has yetcomplained about the charge.

Some mobile mechanicshave a flat rate call out fee - Idon't as I think this puts peopleoff and I don't believe incharging people for nothing. Ispent a lot of time, and still do,leaflet dropping and the

website is a great source ofbusiness. Supporting localcycling events and charity ridesis great advertising. And gettingyour van professionally sign-written is the best advertising Ihave got as it is seenanywhere. The 'fun' bit I foundwas getting suppliers on boardas some didn't want to knowif you weren't a shop. I nowhave three or four really goodsupportive suppliers whounderstand my needs andreally help out. I think there is

a big boom in cycling comingand there will be a lot of workout there. Once business getsbusy you can organise yourday so that you aren't here,there and everywhere. Like anybusiness start-up, you have toput in more than you aregetting out initially. Trademembers should feel free tocontact me via my website. Laura PringleWheely Good Bicycles,Chorley, Lancashire

MANY bike shops underestimatethe value of repair customers.They are only interested in sales,and then there is the staffproblem. If you have enoughmechanics to cope with thebusy times, then you have waytoo many to occupy in thewinter. It’s all about supply anddemand.

In the past couple of yearswe have run a booking-insystem and it has been one totwo weeks for a repair at peakseason; mainly because ofstorage rather than manpower.This year we have taken a

different approach andendeavoured to turn around allthe small jobs same day,

therefore eleminating thestorage problem. And repairs arenow available within a couple ofdays for 99 per cent ofcustomers, whether they areexisiting or not. And all oursenior/management staff areworking a six-day week; all themechanics are on overtime, ifthey want it.

We have a mega-busy servicecentre with five full-timemechanics, and part-timers inaddition.Ruth HargreavesJD Cycles,Ilkley

“Many of my customers are happyto pay me the same as they’d pay

most London bike shops...”Pete Owen, Rat Race Cycles

“I still do a lot of leaflet drops, aswell as supporting local events inorder to promote my business...”

Laura PringleWheely Good Bicycles

“Storage ratherthan manpower

can be key toextended

turnaroundtimes...”

Ruth HargreavesJD Cycles

I’VE BEEN running a mobileservice for ten years now. Yes, Ihave insurance, am VAT-registered, and have the righttools and suppliers. Mycustomers range from people inrural locations whose onlytransport is their cycle, as wellas large family/company fleets. Imust add a big thanks to bikes-in-boxes, internet companiesand three national cycleretailers.

Is it profitable? Yes, and I’vefound that people are preparedto pay for the service. Whencustomers ask about new cycles,

I recommend them visiting theirlocal independent shop. Thishappens mainly after they havepurchased a cycle from amultiple or internet supplier.I tend to over-estimate whatmay be required and this soonsorts out the people who want aservice and not just thecheapest price for the job. Mostpeople in outlying villagesrealise the time/effort saved bynot having to cart the familyfleet to town.Tony SangerBikes & Bytes,Sheffield

“Whencustomers ask

about newbicycles I

recommendtheir local

Independent...”Tony Sanger,Bikes Bytes

I WAS made redundant frommy previous job. As a keencyclist I very much wanted ajob that involved cyclerepairs so I financed myselfthrough Cytech Level 2maintenance course.

The idea for a mobile bikemechanic business came tome when I was in a bikeshop and heard a customerbeing quoted a wait ofnearly three weeks to gettheir bike serviced. I felt surethat there was a market fora more flexible service thatwould fit around thecustomer's schedule.

Customers havecommented positively aboutthe flexible service I canoffer particularly in relationto picking up and droppingoff bikes to fit around theirworking day. Some of mycustomers would not beusing their bikes if they hadto take them to a shop asthey find fitting work andfamily commitments in withshop opening times andwaiting lists very difficult.Jonathan Foreman Bike2Fix,Newcastle on Tyne

Rob Ford, mechanicat Newcastle Cycle

Centre, takes outthe shop’s van to

become a mobilemechanic at Dr Bike

events for large,local employers

Tell us a little about Cube’shistory:Cube Bikes was founded in 1993by student Marcus Pürner. Hestarted sourcing frames from theFar-East and trading in Europe tofund his way through hisuniversity studies, and wasworking from just a corner of hisparents’ furniture warehouse.Today, Cube Bikes are found inno fewer than 34 countriesworldwide and is rapidlybecoming a major player in thespecialist bike market.

For the UK and Ireland, thebrand is distributed by CubeBikes UK in conjunction withOne-Way Bike Industry BV,Cube’s distributor for Holland.

Where are Cube Bikesmanufactured, built andtested?We are proud to say all ourbikes are developed and testedin and around the Bavarian Alpsand the factory in Waldershof,Germany. This gives us some ofthe most demanding terrain onwhich to test our products;plenty of mud and lots of fasttechnical descents and climbs. Ican’t think of a better place totest bikes for the UK andEuropean markets. We havesome of the world’s best terrainon which to decide if a newproduct makes the cut.

We build most of our framesin the Far East. We then shipthem back to our Waldershoffactory and have our guys do allthe quality checks, reaming,facing and assembly. This waywe can maintain total control ofthe finished product to ensurethe highest quality standards aremet while remaining stronglycompetitive.

How many bikes now featurein the Cube catalogue and intowhat categories are thesesplit?We currently have 171 models,including spec and colouroptions. On our website(Cube.eu), these are divided intosix categories: full suspension,hardtail, road, tour, ‘Woman LikeSeries’ (WLS) and kids.

To complement this we alsohave a strong range of parts,clothing and accessories. Withsuch a vast product portfolio, wefirmly believe we have theperfect bike for anyone whowalks into a dealership.

How can retailers interestedin stocking Cube makecontact?Give the office a call on 0031180 441 350 or send us a mailon [email protected]. Wewill then arrange a meeting. Forthe UK, there are three account

Now established as a very keencompetitor to the UK’s favoured brandcatalogues, Cube has been working atfull steam this year. UK accountmanager Dan White tells Mark Suttonwhy he’s keen to embrace the demandfor the manufacturer’s product in thiscountry and why he thinks 2011’spotential for growth could farovershadow this year’s progress…

INTERVIEW CUBE

Squareyour Sales


Geometry, tolerencesand frame componentsare checked over witheach batch

managers on the road and threesales support staff based in theRotterdam office. We are alreadytalking to a number of shops innew areas for 2011 – demandhas meant that we have notbeen accepting new accountsfor the 2010 range for sometime, but we are already veryexcited about 2011.

Are there any criteria or stockcommitments needed fromnew dealers?Dealers must have retailpremises open to the public. Werun a pre-order system, but alsopermanently carry around 4,500bikes of free stock. Our stocksituation changes on a dailybasis due to replenishment fromthe German factory. A bike couldbe built in Germany on theMonday, delivered to our Dutchwarehouse on the Wednesdayand delivered to our UK Cubedealer on the Friday. Thisflexibility allows us to reactquickly to our dealers’ needs.

What payment options areavailable to retailers?We have 30-day credit lineswith settlement discounts.

Where are after-sales serviceand warranty issues handled?After sales service is handled byour office-based support staffdedicated to the UK market.Jeroen, our warranty manager,takes care of the warrantyissues. We maintain regular call-cycles to visit all our dealers andprovide in-depth staff training.2011 will see the introduction ofour new dealer programme,named the ‘Cube Academy’.

What kind of lead-time do youhave shipping bikes from theNetherlands to the UK? All orders are shipped on apremium 48-hour service withUPS and each has a full trackingfacility. Orders placed before4pm are shipped the same day.

Where are Cube’s bikesdesigned and tested, and doesany proprietary technologyfeature within the catalogue?All bikes are designed by ourown engineers in the ‘CubeInnovation Centre’ (CIC) inWaldershof, Germany.

There are several designfeatures unique to Cube and therecent media testing outlinesmuch of this, for example ourunique ‘Frame Save System’(FSS). However, our current DINPlus Quality and safety controlsare really quite special. The DinPlus testing far exceeds other

European safety standards. Allproducts and components weuse must meet this standard. Weare one of very few brands thatcan claim all their productsmeet this high standard.

Dealers can visit theInnovation Centre section of ourwebsite for more details.

Cube’s territory has expandedin recent years – how has thisbeen made possible?The growth of Cube acrossEurope has been overwhelmingover the last ten years, but thelast three have just beenincredible. The quality of theproduct, product design andrecent test results are directlyrelated to our performance.

So many riders want to beriding a different bike from thenext guy on the roads and trails.Quite simply, we have forwardthinking products with premiumspecs, designed and tested in theAlps by time-served passionatecyclists and German engineers.

The UK market has beengeared towards the US for toolong in my opinion. I know manyjournalists were stunned whenthey tested the products. Recentreviews around the SuperLitening are a fine example ofthis. For example, Cycling Plusrecently said: “This is quitesimply one of best handling roadbikes we’ve ever tried.”

What marketing plans do youhave in place for the brandgoing forwards?We will continue to keep thingssimple. We will continue toproduce great bikes at great

prices, which we find to be moreeffective than any marketingplan – regardless of budget. Wesimply would not be able tooffer the same value if we wereto put a team on the Tour, forexample. We prefer to market ona more local scale, such as theBikeBiz Industry Awards, and bysupporting our dealers andsupplying them with the

material they need to sell bikes. We will maintain our strong

presence, both editorial andadvertorial, in the major cyclingpress, and we will be at selectedcycling events. 2011 will seeimproved dealer support andeven better value on our bikes.

Can you assist dealers withpoint of sale and marketingmaterial if needed?We can provide dealers withPOS from Cube catalogues andpens, through to Cube pop-uptents, clocks and posters. 2011also sees the introduction of anew range of staff clothing.

The brand has performed wellin consumer press tests – whydo you think this is?Firstly, we offer great products.We build bikes for the Europeanmarkets, which means loads ofmud clearance and geometriesthat suit the local terrain.

Secondly, our ‘Din Plus’testing ensures we only use thebest components. Thirdly, ourcolour schemes are hugelypopular. We use colours onmany of our bikes that otherbrands simply do not attempt –for example our ‘Teamline’colour scheme is extremelypopular, as are our gloss metallicfinishes with mirrored font.

Finally, Cube offers fantasticvalue for money across theentire range of bikes.

Does Cube have any plans toexpand?Obviously, we want to stay on topof our current growth. Chris Astle(UK South East account manager)and Moniek Rotmensen (internalUK account manager) joined ourteam in the second quarter of2010 and we will need furtherrecruitment in the near future.

Our German colleagues areworking relentlessly to meet theincreased demand across Europeand there’s always plans forgrowth in all areas of the business.

How involved does Cube getwith design trends, or nichebicycle types?Cube’s styling is yet to bematched by any other brand. AsI said, we use colours and stylesthat others simply don’t dare.Our bikes are designed withperformance in mind, and withperformance comes endurance.Because our bikes are built tolast, so must the styling, sothere is little point in usingniche products that are likely togo out of fashion next season.

We prefer to focus ourattention on building greatlooking bikes at great lookingprices and offering features thattruly benefit the [email protected]

“We build bikes for the Europeanmarkets only, meaning each will carryloads of mud clearance and geometriesto suit local terrain...”

Dan White

INTERVIEW CUBE


Product testingisn’t just limited to

the track. Cube’sbikes undergo strict

lab tests

Dan White, one of three UKaccount managers

2010 SRAM Red TeamsFrom 3 teams in 2009 to 6 professional cycling teams in 2010! SRAM has doubled the teams, doubled the riders, doubled the possibilities of yet another record breaking season. Here they are:

Team RadioShack (USA) - Top riders: Lance Armstrong, Andreas Klöden, Levi LeipheimerFRAME: Trek / GRUPPO: SRAM REDwww.teamradioshack.us

Team Astana (KAZ) - Top riders: Alberto Contador, Oscar Pereiro, Alexander VinokourovFRAME: Specialized / GRUPPO: SRAM RED / WHEELS: Zippwww.astana-cyclingteam.com

Team Saxo Bank (DEN) - Top riders: Fabian Cancellara, Andy Schleck, Frank SchleckFRAME: Specialized / GRUPPO: SRAM RED / WHEELS: Zippwww.team-saxobank.com

Cervélo TestTeam (SUI) - Top riders: Heinrich Haussler, Thor Hushovd, Carlos SastreFRAME: Cervelo / GRUPPO: SRAM RED / WHEELS: Zipphttp://testteam.cervelo.com

AG2R La Mondiale (FRA) - Top riders: Cyril Dessel, Rinaldo Nocentini, Nicolas RocheFRAME: Kuota / GRUPPO: SRAM REDwww.cyclisme.ag2rlamondiale.fr

Team Milram (GER) - Top riders: Gerald Ciolek, Linus Gerdemann, Fabian WegmannFRAME: Focus / GRUPPO: SRAM REDwww.team-milram.de

WWW.SRAM.COMDistribution in the UK: Fisher Outdoor Leisure LTD, www.fisheroutdoor.co.uk & Saddleback Ltd, www.saddleback.co.uk

What sparked the creation of Kansi?It was created by a group ofriders who realised that foldingbikes were actually morerelevant to their busy lifestylesthan they had ever previouslyacknowledged or appreciated.The existing folding bike optionson the market didn’t appeal tothem, so they decided to inventtheir own with ride quality andstyle being key to their designs.

Fisher has been able to specthe bikes for the UK market andhas implemented an exemplaryspares programme thatminimises service issues thatmay otherwise lead todowntime. In this, we’reconfident that we are providinga superior quality and reliableproduct that will maximise ridingtime for end users. This has beenone of the defining reasons whywe have seen the brand soreadily accepted at dealer level.

What considerations weremade in the design?Most importantly this is abicycle for bike riders. It has toweave through traffic and alongcycle lanes. It has to cope withmanhole covers, potholes andkerbs. Geometry is key here and,as such, it was carefully designedto offer the best possiblesolution and ride-ability.

Also, it has to fold smallenough to fit in a cupboard or to

carry on to a packed train, sodetailed care and attention wasgiven to the folding design.

The result? This is a foldingbicycle that rides like a bike – itbanks when it turns rather thantwitches. It responds when it ispedalled and the cockpit isoptimised for a wide range ofheights and body shapes. It should

be, and is, an absolute joy to ride– not a compromise between abike and a storage solution.

As a new brand, how will Kansiestablish itself?Since its first pre-productionappearance at Expo 2010 inFebruary, we have beenapproached by retailers, pressand consumers, all eager to findout more about the brand. Wordis certainly spreading fast.

You will see a marketing andPR campaign over the comingweeks through all the usualchannes. Also the Kansi websitehas been launched and hasalready generated a lot ofenquiries from consumers whosaid they’ve never wanted afolding bike before, but that this

may just be the one to changetheir minds. Kansi is establishingitself as the brand that opens themarket up to a far wider audience.

Is there a single USP orparticular qualities that markKansi out as unique?The Kansi box, the geometry andthe ability to fully service the

hinge, make this range stand out.This is why the bikes are currentlytwo-tone painted. Who else isable to do this on a folding bike?

Will you be concentratingyour efforts on consumers orretailers in particular? Andhow will you pull them in?Both. We believe that retailersand consumers are equallycrucial to the brand’s success.

For retailers we insist that thebikes are picked up in-store only.This is not an internet brand andwe strongly believe that theownership experience should startwith a close relationship betweenthe retailer and consumer.

The margins are high and forIBDs, one of the biggest benefitsis that there is no model year to

the brand, so no problems withtrying to sell last year’s model.We have a fantastic supply chainestablished with the brand andshort lead times. Many parts arebeing held as regular stock items,so spares backup is excellent.

For the consumer, not only dothey get a great bike, but theKansi box is incredible. By simplyregistering the bike, they canextend the warranty to threeyears, and they will also receivea complementary Kansi box touse if they want to. It equips theowner with a customising kitthat radically changes thepersonality of the bike in verysimple but effective ways.

How will after-sales supportbe carried out?We have a dedicated warrantydept for our customers and theconsumer should be in contactwith their dealer for service andaftermarket parts. In short, mythree-word answer would be‘effectively and efficiently.’

What are the dealer benefitsof stocking the brand?High margins and excellentspares support, as well as nointernet sales. We see Kansihaving substantial brand loyaltyamong end users, thereby keepingthem coming back for more.www.kansi.co.uk

BRAND SPOTLIGHT KANSI

A thriving commuter market has made folding bikes ever more attractive for firms in the cycle trade. FisherOutdoor’s Martin Hawes tells Jonathon Harker about the genesis of Kansi, and what’s next for the brand…


The unfolding potential ofcommuter cycling...

“We have been approached by retailers,press and consumers all eager to find outmore about the brand. Word is certainlyspreading fast.”

Martin Hawes, Fisher Outdoor Leisure

Cyclelife Lichfield Freedom Cycles is co-owned by Gary Coulson and Phil Whiting. Gary and Phil’s wife Debby run the store and employ a part timer to cover busy periods and holidays. Phil is not occupied with the sales and repairs side of the business but is involved with Gary in the overall decision making.

Gary spent ten years in the RAF as a technician followed by eleven years as a new car salesman. During the latter years he saw the car trade flatten and a rise in interest in cycling. Being an avid cyclist and with his sales experience gained in previous employment his interest in opening a bike shop began. The idea was not just to run a bike shop but offer the complete cycling experience, involvement with the local community, advice on the right bike, family rides in addition to sales, service and repairs. He had no idea how to get things underway so he started

by contacted various manufacturers – Giant, Falcon and Raleigh. The decision to go with Raleigh rather than another brand was down to the attitude and enthusiasm of Raleigh staff.

Being local to the area they already had thoughts on the best locations. The old offices at Lichfield Bus Station were available and were thought to be ideal for the business. With a huge number of potential customers passing through the bus station everyday and with parking to the front of the shop it seemed the perfect opportunity. “The support we have received from Raleigh has been excellent in particular we would like to thank Paul Wignall

and other Raleigh employees Sam Birkin and Lewis MacClelland who gave up their free time to help prepare the shop in readiness for opening ”.

Debby in particular is extremely focused on marketing the store. They place monthly adverts in the local press as well as taking part in all National campaigns which include flyers delivered to residences in the locality and over one hundred full page adverts per year. in the cycling press and other lifestyle magazines. They have also taken advantage of discounted rates offered for group advertising eg. Yell.com. One of their customers is Matt Gee one of the Raleigh Avanti Team Riders. He is a local lad with loads of potential and respected by other local riders. Freedom Cycles took the opportunity to sponsor Matt which has been a great advert for the shop. The store is partnering with the local Council to provide Cycle Proficiency testing in the area. The council are funding the training for both Gary and Debby to become instructors.

When asked what advice Gary would give to prospective franchisees he said “You will not find another franchise that gets so much support from a manufacturer. Everything is so unbelievably easy with Raleigh. Neither of us had a great knowledge about bikes but Raleigh know everything and can teach everyone eg. We had no experience of how to merchandise a shop but the Raleigh staff took us through this step by step. Listen to your local rep, he will advise on product and promotions. Be sure you want to run your own business, do not

be afraid to ask for help and be prepared to work hard. It is not difficult to be happy in business when you have the back up”.

Plans for the short term future include cycle hire and building reputation and profit. Long term aims are to open a larger second shop.

To top off a fantastic first year Freedom Cycles were presented with the New Cyclelife Retail Partner of the Year 2009 award at the annual Raleigh Heron Club Gala Dinner. “We were over the moon. It was great to get the recognition from Raleigh for all the hard work we had put in. The award meant a lot to us”.

Final thoughts from Gary are “I don’t go to work anymore, I get up to go out and play”.

New store opportunitiesWe are looking for independent bike dealers in various locations throughout the UK to join the Cyclelife Partner network.

Target Towns – Aylesbury, Bath, Bedford, Brighton, Catterick, Lancaster, Lincoln , Newcastle, Norwich, Oxford, Warminster, Watford,

Target Locations –Cornwall, Derbyshire, Devon, Dorset, East Anglia, Gloucestershire, Isle of Wight London, North Nottinghamshire, Somerset West Midlands, Worcestershire, Scotland, Wales,

For more information please contact Paul Wignall at Raleigh on 07730 666647 or email [email protected]

www.cyclelife.com

Cyclelife Membership Benefits• Retain your independent identity whilst

trading under the Cyclelife brand • Enjoy preferential terms• Marketing Support• Store Development including 50%

contribution towards shopfit, point of sale and signage

CYCLELIFE LICHFIELD

ON WEDNESDAY July 14thlobbying ends for the 2010BikeBiz Awards. So, depending onwhen you are reading this, thereare only a few days to makeyour voice heard and ensure thatthe right companies are finalistsfor the UK cycle industry awards.If you’re now wondering howexactly this lobbying processworks, then wonder no more...

Over the course of the nextfive pages we’ve got an in-depthguide on how to win a BikeBizAward, detailing what type ofcompanies are eligible for whatkind of awards, the judgingcriteria and how you can makeyour opinion heard.

When the lobbying processends, the finalists will be decidedand revealed at the end of July.And after that it’ll all be in the

hands of at least 50 industryexecutives who will deliberate,cogitate and hopefully not cometo blows as they decide who isdeserving of the accolades andpick out their winners.

Those winners will of coursebe revealed at the BikeBizAwards event at Sway Bar, GreatQueen Street, London onWednesday October 6th.

Speaking of which, this year’sevent has got the weightysupport of cycle manufacturerCube Bikes, Platinum Sponsor,and integrated EPOS andEcommerce solution providerCitrus-Lime – Event Partner forthe 2010 awards.

“As a multi-national companywe are delighted to besupporting the BikeBiz industryawards,” says account manager

Dan White. “It’s great to markthe hardworking, forwardthinking companies within theindustry and we are all lookingforward to the evening.”

Citrus-Lime MD NeilMcQuillan enthuses: “Citrus-Lime is proud to sponsor theBikeBiz Awards 2010, recognisingthe achievements of theindustry in the past year.”

“We’re delighted to besupporting an awardsprogramme that celebratesexcellence as it complementsCitrus-Lime’s commitment toprovide IBDs with the bestIntegrated EPOS and Ecommercesolution on the market.”

So don’t delay, take a lookover the next few pages and letus know who you think deservesa BikeBiz Award before July 14th.

How to win a BikeBiz AwardThe BikeBiz Awards return on Wednesday October 6th. This year the categories have been tweakedslightly and the number of awards has been increased, honouring the companies that have had anoutstanding 12 months. With lobbying now open – and due to close on Wednesday July 14th – weexplain the criteria for each category and how to go about winning one of the coveted awards…

BIKEBIZ AWARDS 2010


AWARDS 2010

� Independent Retailer� Online Retailer� High Street Chain� Distributor – Bikes� Distributor – P&A� Consumer Magazine� Consumer Site� Bike Brand� P&A Brand� Product Innovation� Retailer Account Manager(voted for only by retailers)� Rising Star(a business that hasgrown/developed significantlyin the last 12 months)

Finalists for each award willbe announced onBikeBiz.com on July 30th.

BikeBiz AwardCategories 2010

Platinum Sponsor

Event Partner

BIKEBIZ AWARDS 2010


The Sway BarSituated a short walkfrom Holborn LondonUnderground station, theSway Bar is the settingfor the 2010 BikeBiz

Awards. You can find theswanky bar at 61-65Great Queen Street,London, close toSomerset House.

The Categories

The Venue

Independent RetailerWho is eligible for thisaward?This award is open to anyspecialist cycle retailer. Entrantsfor this category must have tenor fewer stores and must notcarry out their retail businessexclusively over the internet.

How is this award won? BikeBiz will take soundings fromthe industry and consider anydirect lobbying from retailers,suppliers or general readersbefore announcing a set ofFinalists on Friday July 30th.

The winner is voted for bythe Judging Panel, which willconsist of at least 50 industryexecutives taken from allsectors of the business.

Members of the jury vote inconfidence and are onlyrevealed after voting iscomplete. They cannot vote forthemselves or associatedcompanies.

Judges will consider thefollowing criteria:� Customer service� Product knowledge � Range and in-storemerchandising

How do I make my opinionheard? All BikeBiz readers can putforward a particularindependent retailer simply byemailing their nomination [email protected] by Wednesday July 14thwith a brief summary of whyyou think the retailer has hadan outstanding 12 months.

Last year’s winner:Condor Cycles

Online RetailerWho is eligible for thisaward? This award is open to anyretailer, offering product toconsumers through the online

channel exclusively, that has asignificant online offering ofbicycles and accessories.




Judges will consider thefollowing criteria:� Reliability� Range� User interface

� Commitment toan orderly marketplace

How do I make my opinionheard? All BikeBiz readers can putforward a particular onlineretailer simply by emailing theirnomination [email protected] by Wednesday July 14thwith a brief summary of whyyou think the retailer has hadan outstanding 12 months.

Last year’s winner: Wiggle

High Street ChainWho is eligible for thisaward? This award is open to any HighStreet chain stocking bicyclesand/or accessories.

How is this award won? BikeBiz will take soundings fromthe industry and consider anydirect lobbying from retailers,

suppliers or general readersbefore announcing a set ofFinalists on Friday July 30th.



Judges will consider thefollowing criteria:� Customer service� Product knowledge� Range� Commitment to an orderlymarketplace

How do I make my opinionheard? All BikeBiz readers can putforward a High Street chain

SUPER LIghtweight, TIGHTLY WOVEN YARNS and POCKETS Full of profit.

welcome to our mountain

Dare 2b’s new SS2011 collection is available for order now. Your customers will be eager to get their hands on this range of dynamic, high-tech kit. Leaving you to get your hands on all the profits.

Contact us now on [email protected] or call 0161 749 1348.

simply by emailing theirnomination [email protected] by Wednesday July 14thwith a brief summary of whyyou think the chain has had anoutstanding 12 months.

Last year’s winner: EvansCycles

Distributor – BikesWho is eligible for thisaward? Any distributor of bicyclesactive in the trade.




Judges will consider thefollowing criteria:� Speed of service� Order fulfilment� Customer service� Product condition� After sales support� Commitment to an orderlyretail marketplace

How do I make my opinionheard? All BikeBiz readers can putforward a particular bikedistributor of bikes simply byemailing their nomination [email protected] by Wednesday July 14thwith a brief summary of whyyou think the bike distributorhas had an outstanding 12months. Last year’s winner: Madison

Distributor – P&AWho is eligible for thisaward? Any distributor of bicycle partsand accessories active in thetrade.

How is this award won? BikeBiz will take soundings fromthe industry and consider anydirect lobbying from retailers,suppliers or general readersbefore announcing a set of

Finalists on Friday July 30th.The winner is voted for by

the Judging Panel, which willconsist of at least 50 industryexecutives taken from allsectors of the business.

Members of the jury vote inconfidence and are onlyrevealed after voting iscomplete. They cannot vote forthemselves or associatedcompanies.Judges will consider thefollowing criteria:� Speed of service� Order fulfilment� Customer service� Product condition� After sales support� Commitment to an orderlyretail marketplace

How do I make my opinionheard? All BikeBiz readers can putforward a particular P&Adistributor simply by emailingtheir nomination [email protected] by Wednesday July 14thwith a brief summary of whyyou think the P&A distributorhas had an outstanding 12months.

Last year’s winner: Zyro

Consumer MagazineWho is eligible for thisaward? Any consumer-facing bicycle-based magazine.

How isthis awardwon? BikeBiz will takesoundings from theindustry and consider any directlobbying from retailers,suppliers or general readersbefore announcing a set ofFinalists on Friday July 30th.

The winner is voted for bythe Judging Panel, which willconsist of at least 50 industryexecutives taken from all

sectors of thebusiness.

Members ofthe jury vote inconfidence andare only revealedafter voting iscomplete. They cannot vote forthemselves or associatedcompanies.

Judges will consider thefollowing criteria:� Compelling editorial� Circulation development� Design� Independence and integrity ofreviews

How do I make my opinionheard? All BikeBiz readers can putforward a particular consumermagazine simply by emailingtheir nomination [email protected] by Wednesday July 14thwith a brief summary of whyyou think the magazine has hadan outstanding 12 months.

Last year’s winner: Singletrack

Consumer SiteWho is eligible for thisaward?Any consumer-facing bicycle-based media website.




Judges will consider thefollowing criteria:� Compelling editorial� Design� Independence and integrity ofreviews� Reliability� User interface

How do I make my opinionheard?

BIKEBIZ AWARDS 2010


The Awards night alsoprovides the trade withchance to share a beer

BIKEBIZ AWARDS 2010


Last year’s BikeBiz Award winners,voted for by the cycle industry,included Singletrack, Madison,BikeRadar.com, Evans Cycles,Zyro, Condor Cycles and Wiggle.Will any of these fine fellows pickup an award this year? Youdecide...

You can lobby for this year’sBikeBiz Awards right upuntil the lobbying deadlineof July 14th

All BikeBiz readers can putforward a particular consumersite simply by emailing theirnomination [email protected] by Wednesday July 14th witha brief summary of why youthink the site has had anoutstanding 12 months. Last year’s winner: BikeRadar

Bike BrandWho is eligible for this award? This award is open to any bicyclebrand.

How is this award won?BikeBiz will take soundings fromthe industry and consider anydirect lobbying from retailers,suppliers or general readersbefore announcing a set ofFinalists on Friday July 30th.

The winner is voted for by theJudging Panel, which will consistof at least 50 industry executivestaken from all sectors of thebusiness.

Members of the jury vote inconfidence and are only revealedafter voting is complete. Theycannot vote for themselves orassociated companies.Judges will consider thefollowing criteria:� Commercial success� Innovation� Marketing� Performance


All BikeBiz readers can putforward a particular bike brandsimply by emailing theirnomination [email protected] by Wednesday July 14th witha brief summary of why youthink the bike brand has had anoutstanding 12 months

P&A BrandWho is eligible for this award? This award is open to any bicycleparts and accessories brand.



Members of the jury vote inconfidence and are only revealedafter voting is complete. Theycannot vote for themselves orassociated companies.

Judges will consider thefollowing criteria:� Commercial success� Innovation� Marketing� Performance


All BikeBiz readers can putforward a particular P&A brandsimply by emailing theirnomination [email protected] by Wednesday July 14th witha brief summary of why youthink the P&A brand has had anoutstanding 12 months

Product InnovationWho is eligible for this award? This award is open to any cycle-relevant product launched in thelast 12 months.




Judges will consider thefollowing criteria:� Creativity � Uniqueness � Impact on the sector � Popularity

How do I make my opinionheard? All BikeBiz readers can putforward a particular productsimply by emailing theirnomination [email protected] by Wednesday July 14th witha brief summary of why youthink the product has had anoutstanding 12 months.

Retailer Account Manager(voted for only by retailers)

Who is eligible for this award? Any manufacturer or distributoraccount manager who regularlydeals with cycle retailers iseligible for this awards.



BIKEBIZ AWARDS 2010



Judges will consider thefollowing criteria:� Product knowledge� Depth of advance information� Customer care� Communication


Cycle retailers can put forward aparticular retailer accountmanager by emailing theirnomination to [email protected] byWednesday July 14th with abrief summary of why you thinkthe account manager has had anoutstanding 12 months.

Rising Star(a business that hasgrown/developed significantly inthe last 12 months)

Who is eligible for this award?Any business from the bicycleindustry is eligible.


The winner is voted for by theJudging Panel, which will consistof at least 50 industryexecutives taken from all

sectors of thebusiness. Members ofthe jury vote in confidenceand are only revealed aftervoting is complete. They can’tvote for themselves orassociated companies.

Judges will consider thefollowing criteria:� Growth over the last 12months� Performance over the last year� Reputation

How do I make my opinionheard? BikeBiz readers can put forwarda particular business by emailingtheir nomination to [email protected] byWednesday July 14th with abrief summary of why you thinkthe business manager has hadan outstanding 12 months.


BIKEBIZ AWARDS 2010

FINALISTS FOR each award willbe announced on BikeBiz.comon Friday July 30th, and will belisted in a special finalistsfeature in the Septemberedition of BikeBiz.

Following the all-importantjudging process (see page 37)the cycle industry is invited tocome along to the 2010 BikeBizAwards event at the swanky

Sway Bar, Great Queen Street,Holborn, London on WednesdayOctober 6th.

Tickets to secure entry to theevent will be available solely tothe trade and will cost only £10per head. Tickets will beallocated on a first-come, first-served basis.

As well as access to the 2010BikeBiz Awards themselves, and

providing chance to networkwith the movers and shakersof the cycle industry face-to-face, the ticket also furnishesbearers with three free drinksvouchers and access to abuffet.Entertainment andcasino tables will also beprovided on the night after theAwards have been given out tothe industry winners.

To buy trade tickets, pleaseemail [email protected] or call her on01992 535647.

Carly Bailey can also supplydetails on available sponsorshipopportunities at the BikeBizAwards 2010.

The countdown has begun…

The UK cycle trade gathered in numbers at last year’s BikeBiz Awards for a chinwag and tosee first-hand just who would be going homewith one of the industry awards

AWARDS 2010

While average Winter temperatures in its capital Ottawa can plummet to a decidedly frosty -17°C, theCanadian cycle market is anything but frozen. Jonathon Harker finds there’s more to the country thanmountain biking and maple syrup…

WHILE CYCLING has, to a largeextent, avoided the casualtiesseen in other industries duringthe global recession – unlike thefinancial, retail and housingsectors – the trade has, in someterritories, suffered more thanothers. Notably, the US cyclemarket has taken something ofa beating from tighter pursestrings, seeing imports at theirlowest since 2002 at the startof 2010.

Happily though, the Canadiancycle market is, according toindustry statistics, one of theterritories that has bucked thecredit crunch, with figures fromthe Bicycle Trade Association ofCanada (BTAC) revealing thatthe IBD marketplace for bicycles

grew by almost $30million atretail in 2009.

Generally Canada has not feltthe recession as keenly as otherterritories, which has been tothe benefit of the country’scycle industry, says the BTAC’sexecutive director JanetO’Connell. She tells BikeBiz: “Wedidn't face the same economicdownturn as most other majoreconomies [in Canada]. Peopleheld off on major purchases –like cars, but were buyingsmaller items – like bikes.”

O’Connell adds: “Cycling inCanada benefits from a strongereconomic climate, an awarenessof the environment and also ofhealth and fitness issues. Thereis also an increasing awareness

of the importance of cycling atlocal levels of government. Thegrowth in awareness makesbikes an attractive option.”

Kona founder Jacob Heilbronhas a slightly more guardedoutlook on the current state ofthe Canadian cycle trade,however, warning that themarket has challenges toovercome.

Heilbron tells BikeBiz: “BTAC’sextrapolated statistics reportsrepresent less than 75 per centof all suppliers [ED: There’s moreon the BTAC figures in the box-out], so I don’t believe thesituation is as rosy as somebelieve. While retailers andsuppliers are relatively stable,there was a significant

oversupply of bikes into theCanadian market in 2009. Theinventory levels are finallyretreating to normal levels.”

CANADIAN CHALLENGESHeilbron also points to the needto drive consumer demand forhigher quality, and moreexpensive bikes. He says: “Thestrong Canadian dollar iskeeping prices low forconsumers here. At the sametime, demand hasn’t increasedconsiderably, while the costs ofoperating in Canada continue togo up every year. The challengefor retailers and suppliers is todirect their customers intobetter quality, higher pricedbicycles.

North of the border

“Since bikes arepart ofdiscretionaryspending, animprovingeconomy bodeswell for ourindustry andsurveys of IBDsshow optimism...”

Janet O’Connell,BTAC


TERRITORY REPORT CANADA

“The federal governmentwent into deficit during the lastcouple of years after 15 years ofsurplus, so the tax structure willonce again become moreonerous. The provinces ofOntario and British Columbiahave been sales tax exempt forbicycles but are bringing in aharmonised sales tax (HST)which will drive up the cost tothe consumer by seven per centafter July 1st.”

O’Connell sees increasedcompetition and changing localcommunities as a challenge forthe Canadian cycle trade: “Bigbox moving to higher pricedmodels to compete more withIBDs, also MEC (MountainEquipment Co-op), youthobesity and continuing battle toget more bike-friendlycommunities.”

And there are other evenmore familiar challenges thatwill strike a chord with the UKtrade. Rocky Mountain Bicycle’sgeneral manager, marketing andsales Charles J Russellelaborates: “The main challengefor a manufacturer/distributor isthe same as it is for the bicycle

shop: margin. Like mostconsumer goods there is alwaysdownward pressure on pricing.The other area that ischallenging is inventory. Wewant to make sure we providethe right amount of inventoryto support the demand in themarketplace.”

Russell adds that aside fromlocal challenges, the marketclose at hand has been a boonfor a company like Rocky

Mountain: “We are a domesticsupplier to the marketplace.Rocky Mountain Bicycles startedin Vancouver, building mountainbikes almost 30 years ago andwe get fantastic support from

our dealers across Canada. Thissupport has allowed us to growour brand outside Canada to apoint where sales are almost thesame as they are domestically.”

While Canada is well knownfor its mountain bike market,the growing industry has seen ashift in popularity, with othersectors currently providing themost growth, says JanetO’Connell: “Hybrid and Road areshowing the most growth. The

mountain bike sector continuesto be static and is seeing adecline in lower priced models.”

For a company thatspecialises in mountain bikes,that shift is clearly something

that has to be responded to, asRocky Mountain’s Russell notes:“The area that is growing mostrapidly is the urban orcommuting sector. We arepredominantly a mountain bikebrand, but we have respondedand continue to respond withour own approach to thisgrowing sector.”

LOOKING AHEAD The apparent strength of theCanadian market is, the industrynaturally hopes, a solidfoundation for future growthwhile the globe recovers fromits economic woes. However,Kona’s Jake Heilbron has somereservations about the localmarket’s short term future:“Canada has traditionally beentwo to three years behind thetimes when it comes to oureconomy. The last few years sayour country has a solid financialoutlook. History says we’re duefor a fall. The only reasonablyaccurate prediction I wouldmake is that Canada's soccerteam won't move higher in theworld rankings than our current#63.”

But while some industryvoices are nervous about thefuture, and also about makingpredictions, others have a morepositive outlook. One suchrespected industry voice is thatof the BTAC exec director JanetO’Connell. She concludes: “Asthe global economy continuesto improve, Canada should be atthe forefront.

“Since bikes are part ofdiscretionary spending, animproving economy bodes wellfor our industry and our surveysof IBDs show strong optimismfor the industry.”

“We are a domestic supplier to themarketplace, started in Vancouver near30 years ago. We get fantastic support

from our dealers across Canada.” Charles J Russell, Rocky Mountain

POPULATION:34,130,000 (2010estimate)CAPITAL:OTTAWAGDP:(per capita) $38,668

THE PUNDITS: � Janet O’Connell,executive director, BTAC� Jacob ‘Jake’ Heilbron,founder and COB, Kona � Charles J Russell, general manager,marketing and sales, RockyMountain Bicycles

CANADAESSENTIALFACTS:

FIGURES collected by theBTAC reveal that whilebicycle unit sales droppedslightly for Canadian IBDs in2009 (by 7.55 per cent),values increased with dollarsales up 13.77 per cent.Average Unit Prices (AUPs)were up in almost everycategory and sub-category,with a 23.07 per centincrease for 2009.

According to the results,the road sector posted year-on-year growth in units of14.83 per cent in 2009, withthe hybrid sector growing2.63 per cent in units andthe youth bike market flat at-0.84 per cent. Valuecomparisons were hugelypositive, however, with roadup a huge 32.96 per cent,and significant gains forhybrids (up 15.41 per cent),and the youth sector (up10.25 per cent).

Consumer confidenceBTAC exec director JanetO’Connell says of the resultsand their impact on thetrade: “Our data collectionprogramme shows a trendby consumers toward higherquality bikes, which is verypositive for the IBD sector.”

The BTAC estimates thatits figures come from datafrom 90 per cent of IBDbicycle suppliers. Inventory was significantlyhigher than in 2008, butdropped through Q4 2009,affecting Average Unit Pricesand probably representsend-of-year clear outs. Theorganisation notes, however,that inventory figures aretaken from some suppliersonly, and may not representan accurate picture of theentire Canadian marketplace.

Statistics reproduced withthe kind permission of theBTAC.

STATS AND IBDS

TERRITORY REPORT CANADA


Jacob Heilbron,Kona founder

� CUBE Cube UK has appointeda new account manager for theSouthern region and additionaltelesales support for UKcustomers.

CHRIS ASTLE started his careerduring his marketing studies withthe energy drinks company RedBull and is a keen cyclist. “Aftercompleting my studies I amdelighted to be working withsuch a successful brand, and Ilook forward to being part ofsuch a close-knit team,” he said.Astle can be reached [email protected].

MONIEK ROTMENSEN alsobegan her new position with thecompany on April 1st.Rotmensen joined the telesalesteam in the Dutch office and,alongside Wildrik, is the main

contact for UK customers forinquiries and ordering. Moniekhas been a fanatic road cyclistsince the age of eight and haspreviously been on the Dutchnational team.

Cube’s sales manager, BARTVAN DEN BIGGELAAR, said: “We

are extremely excited to havesuch enthusiastic and talentedindividuals joining the team tomaintain and improve our stronggrowth in the UK market. Theextra support now available willbe highly recognised by our UKdealers.”

� PALIGAP ANDREW BUTLERis leaving Bristol-based distributorPaligap after nine years as salesdirector and one of the owners ofPaligap. Day-to-day running of thesales team will now be overseenby DALE HALL.

Hall rejoined Paligap inJanuary, having run his ownbusiness in the motorcycleindustry for four years. He’llbecome sales manager, lookingafter the internal and externalaccount management team.

Everyone at Paligap wishesButler all the best for the future.Andrew Butler can be contactedvia his email address:[email protected].

� RENTHAL IAN COLLINS hasjoined UK bicycle parts

Ian Collins takes onrole at Renthalfollowing factoryvisit � Long-serving Butlerleaves Paligap �Dale Hall succeedsrole � Cube booststelesales support

Cube bolsters UK team with two new recruits


PEOPLE AND RECRUITMENT

Send your recruitment news [email protected]

Chris Astle Moniek Rotmensen

manufacturer Renthal, which isdistributed by Ison.

Ian has nearly 20 yearsexperience working in the cycleindustry in a career that hasspanned retail, race teammechanic, distributor sales,warranty, marketing and themedia. His last role was a two-year stint as technical editor forFuture Publishing’s MBUK.

Ian was first introduced toRenthal in May last year, whenhe visited the offices andproduction facility in Stockportto cover a feature for MBUKmagazine, staying in touch withthem for the next 12 months tohelp out with technical advice.

After leaving MBUK at the endof 2009, there was a chancemeeting in a bike shop with

Renthal’s Rees Williams and MikeMohacsi, just as they wereseeking a full time employee tohead up the Cycle Productsdivision.

Collins told BikeBiz: “I wasseriously impressed with theRenthal operation when I first

visited them and to now beinvolved at the forefront ishugely exciting for me. Renthalhave huge plans for growth inthe cycle industry and it’s anawesome opportunity for me tocontribute to that progression.”

� HOTLINES The distributorhas appointed KRIEN DAWSONinto the new role of UK nationalsales manager.

Dawson joins Hotlines afteryears of experience gained in theinternational bike trade, bringingstrategic thinking (and wild ideas,according to Hotlines), focusingon the sales and needs of themost progressive IBDs in the UK.

Dawson is relocating from theFrench Alps – where he has beenbased for seven years – for the

new position. Born into Holland’sbike culture, Dawson has grownup riding bikes.

Although Dawson has spentrecent years abroad, he’s nostranger to the UK bicyclebusiness. He started working inthe industry in busy Oxford

commuter shop BeeLine beforemoving on to Bristol MTB shopMud Dock. He then went on tojoin Madison and rose to becomeShimano product manager duringhis stint there.

Most recently, Dawson hasbeen product and then generalmanager with French brand VarioBikes and more recently with theEuropean arm of Mountain Cycle.

“Krien Dawson has beenappointed to the newly-createdrole of UK national salesmanager to enhance all levels ofour business internally andexternally,” explained ILLYANASTASI, Hotlines’ generalmanager.

Krien can be contacted [email protected] or via theoffice on 0131 319 1444.

PEOPLE AND RECRUITMENT


People & Recruitment is Sponsored by Halfords

Ian Collins Krien Dawson


RETAIL ONLY

IN THIS MONTH’S ISSUESTORE PROFILE: VOLT 53London’s first dedicated BMX store, run by Bicycle Unionbrand-owner John Dye, gets a grilling from BikeBiz...

BMX SIMPLIFIED 55Continuing the 20-inch theme, BikeBiz asks around theUK’s various distributors for a few stock recommendations...

CYCLE COMPUTERS 59Flick to 59 for a run-down of the latest performance andentry-level cycle computers...

RETAILCOMMENT

The trade’s guide to sourcing stock, up-and-coming IBDs and the very latest products

“SO MANY retailers are scared off by the ever-changing BMXmarket when they needn’t be, we’re here to help.”

Those are the words of one bicycle motocross distributionhead honcho keen for retailers to embrace a sectorconquering new peaks each and every year. It is, however, anintimidating niche to take first steps within, assuming none ofyour staff are involved in any form of freestyle. It seems manyfear the fickle nature of the typical customer and his or herbrand (or even rider) loyalties. Furthermore, there are alsohundreds of mix and match colours available, as well asspecialist and online competition to contend with.

For those brave enough, though, there is a massiveopportunity to reap the rewards given the scale of this ‘newera’ of BMX. With a little guidance from distribution staff, whoare typically BMX/jump riders themselves, there’s very littlechance you’ll be sat on stock for long.

The resurgence is no doubt largely down to most UK townsnow having some kind of facility to support freestyle BMX orskateboarding. Then again, no shortage of hard work has goneinto reviving the scene by the country’s dedicated distributors,which week-in, week-out are investing in promotion,sponsorship and ‘jams’ – all of which are drawing new

audiences to cycling. Even the dedicated retailers are gettinginvolved. Some are opening skate parks, some knock out videocontent of shop riders, others are taking on distributioncontracts, while almost all are heavily involved with minglingamong the local scene and getting to know their customers.

Take this month’s profiled dealer, for example. Havingopened a long overdue BMX store in London, owner John Dyehas his own components brand, sponsors a team whichpromotes Volt BMX outside the city and is a regular at thelocal skate park. The latter point, Dye says, is ‘rewarding’ andsomething no amount of advertising could match in terms ofdeveloping a loyalty to his businesses.

Granted, having an up close and personal relationship withsome of the more ‘difficult’ customers won’t be everyone’scup of tea. However, the majority of riders in the sector are intheir teenage years, a bracket that one BikeBiz forum posterrecently stated “often make more sense than their crazyparents, even if they are occasionally incoherent”.

Most are easily influenced too. Show them your store’scommitment to 20-inch bikes and components and you couldsoon be setting the local trends. Support a local talent or twoand this promotion is further enhanced.

“Getting personally involved with thelocal scene is something that no amountof advertising can match whendeveloping store loyalties...”

[email protected]

Volt BMX

Telephone: 0207 275 8660Web: www.voltbmx.comEmail: [email protected]

Address: 2 Cazenove Road, LondonOpening Hours: 10am until 6pm,Monday to Saturday

HAVING TAKEN on a derelictretail space without a roof lastOctober, the early days ofLondon’s first BMX specific storewere spent rushing togethersome sort of structure on whichto build John Dye’s vision of whata BMX store should look like.Hundreds of teabags later andwith plenty of handyman workfrom shop rider Jimmy Rushmore,Volt stands out on an otherwisedull Stoke Newington street.

“The building had beenderelict for over 17 years andwas a total shell,” says Dye.“Everything you see in-store wasbuilt by United and BicycleUnion rider Jimmy Rushmore,who also kindly lends his nameto our five-man shop team.Rushmore has just this monthscored the cover of Ride BMX UKmagazine, too”

Now settled and with wordspreading around London’s BMXriders, the store is doing well foran upstart, especially given that

Dye confesses he had little ideaof what to expect from his own store. “I was working withCyclone Cycles for over 11 years,though the first month or so wasstill quite a scary experience aswe didn’t know what to expect. Ithink we’ve created a smoothatmosphere that seems to bedrawing riders from all over thecity, as well as the surroundingarea. We are BMX focused,though for the most part wewon’t turn away repair jobs, sowe do get passing trade too.”

Volt’s atmosphere is slightlyreminiscent of the old Cyclonedays, with a few chairs set outfor waiting customers and somereggae music lending an upbeatvibe to the store. However, a fewquid off purchases in exchangefor making a brew or three, asCyclone occasionally did, mayhave to wait until the businesshas settled further.

“We’ve been trying toorganise a BMX jam for a while

now to promote our businessfurther, though we’re not havingmuch luck with being grantedpermission by the local council,”explains Dye. “This is just one ofmany ways I’m hoping to get theVolt name out there, along withmagazine promotion and alsothrough our shop riders.”

Internet sales are somethingthat Dye anticipates will becomea far bigger part of the businessas word gets out. However, it’strade within the city that hasmainly spurred Volt’s creation.

“A couple of big-name ridershave moved into the area fromthe north, which has reallyboosted the already strongLondon BMX scene. A few skateparks have also sprung up inrecent years, many of which arewithin a borough or two of Volt– namely Camden and FinsburyPark’s concrete offerings. Whilethe sun’s out we make a point ofhitting these after a hard dayswork and mixing with the locals.”

Many 20-inch enthusiasts will remember John Dye from his days at CycloneCycles, others may know him as the founder of the Bicycle Union brand. Now,he will be known as the proud new owner of London’s only BMX dedicatedstore. Mark Sutton swings by to hear all about his latest venture…

“I think we’vecreated a smoothatmosphere thatseems to bedrawing ridersfrom all over thecity, as well as thesurrounding area.”

John Dye

IBD PROFILE


Bicycle Union

Dye has more to promotethan just his store, though.As well as being a regularcontributor to Ride BMX UK,he’s also the mind behindthe now global BicycleUnion brand, which iscarried in the UK by 4DownDistribution. This meansthat, even in the days beforeCyclone Cycles, a large partof Dye’s schedule was andstill is dedicated to thedesign and manufacture ofthe brand’s catalogue ofhard and soft goods, whichcan be seen over onwww.bicycleunion.com

Danger, Danger,High Volt-age!

CyclingSports GroupAS ONE of WeThePeople’s mostpopular models, the £599.99 Voltagives dealers a good return on sales.

The Volta is one of the two elitebikes from Wethepeople. This is anoff-the-shelf pro bike and is kitted outto live up to it – larger 8.2-inch tallbars, a 21-inch 4130 CrMo frame,Wethepeople tyres and increasingamounts of high-end éclat parts. Theseinclude the ‘Unit’ U-brake, ‘Swift’ brakelever, éclat X-Odus double wall weldedrim on the back, éclat ‘Gonzo’ pivotalseat and ‘Surge’ plastic Pedals. Not toforget the 48-spline Salt pro crank.

High specced bikes mean well-balanced weights and the Volta comesin at a reasonable 23.8lb.

CSG is having plenty of successwith the budget line of Xposurecomponents too, proving there’s ahealthy market for upgrades at variousprice points. The £19.99 Clutch Stem

from Xposure is a front load stemmade from 6061 Aluminium with coldforged side cut-outs and a centre borefor maximum weight saving. What’smore, it’s available in four colours andonly 303 grams.

If your customer wants something abit more top-end, then the Eclatcatalogue is well worth a look. TheGonzo pivotal seat, for example, hasbeen redesigned from the ground up toprevent breakage. Up top, the front ofthe seat is shaped with a slight down-turned nose end to reduce the stressesof harsh landings; while underneath, thesaddle features thicker, redesignedstruts for the same reason.

01202 732288

BMX BIKES AND ACCESSORIES


SeventiesIT’S BEEN A busy year so far forSeventies, new brands havecome on board, its sponsoredriders have placed well in contestsand again dealers will have benefitedfrom a 30,000 copy print run of thedistributor’s catalogue.

Amongst the perks of dealing withSeventies, dealers will find strong marginsand competitive retail pricing, large stockquantities for peace of mind, protected

territories, freeshipping onorders oftwo bikesor more, as

well asflexible

paymentterms.

One of thenewly added

brands withinSeventies’ stable is The Make. Havingbeen knocking out soft goods and DVDsfor many years, the firm has branchedinto hard goods such as sprockets, barsand frames. The team issue frame iscalled the Cat ‘O’ Nine Tails and isavailable in black, green or grey and with20.5 or 21-inch top tube lengths. Retailprice is £239.99.

Onto complete bikes, Seventies canprovide builds from Subrosa, Hoffman,Kink and finally, a 26-inch ‘beach cruiser’from Macneil.

Kink’s 2011 stock is now arriving atSeventies in a number of drops and onekey price point is met by the £274.99Curb. Improved from last year’s model,the Curb now features the all popular25/9 gearing and a 20-inch top tube forthe younger rider. The Curb is available inblack, teal or pearlescent white.0845 3103670

Pull somesales stuntsThe facilities are there to support BMX, theOlympics is just round the corner, thus the 20-inchsector has plenty going for it. Mark Sutton picksup some hot tips from a variety of wholesalers onwhich products are turning heads…

The UK’s largest Cycle Show returns to Earls Court from October 7th to 10th 2010.Call Upper Street Events on 0207 2886443 for booking details.



MadisonSHIMANO is back makingan impact in the world ofBMX racing components.Two crucial parts received atweaking and improvement for2010/11.

The hubs, while not visually differentfrom their predeceasing model, actuallyget a new, faster engaging micro ratchetfreehub system with an anti-popbody for reliable gate starts.

Each also features a new strongersteel axle. As these were introducedas running changes, the hubs are instock now and shipping to dealers.Front hubs will cost £94.99, whilerear cassette hubs cost £199.99.

Shimano has also developed newcranks, retailing at £299.99. Thesewill be arriving a little later on inthe year and feature a re-profiledspider, which primarily helps drop85 grams in weight, but keeps thelegendary levels of rigidity andstiffness that DXR cranks arereknowned for. The cranks alsofeature a narrower Q-factor forsmooth pedalling and optimumpower transfer.

0208 385 3385

Big BMXHAVING HIT stores in April, theBig BMX is touted as somethingmore suited to those needingsomething more comfortable than20-inch wheels having hitadulthood.

Using 26-inch wheels, it’s notstrictly a BMX, though usesroughly the same geometries seenon more traditional BMX bikes. BigBMX founder, Carl Tatum,comments: “The Big BMX isextremely versatile. The short seattube and long seat post allow it tobe ridden comfortably and safelyby both adults and children.”

Due to the lack of unnecessarycomponents on the bike, the BigBMX is very lightweight and lowmaintenance. One selling point isbased around the bike’s ability tobe customised. The front endeasily accepts a suspension fork,should the rider wish to go offroad. The 135mm cassette hub isalso compatible with a derailleurgear system.

0800 783 8278

Moore LargeTHERE’S BEEN plenty of changes withHaro over the last 12 months and withthe appointment of new USA basedBMX brand manager, Allan Cooke, the2011 range is looking sharp.

Moore Large’s Haro Bikes brandmanager Adam Garner has selected andtweaked the models best suited to theUK market, as well as taking on boardtrade feedback on previous ranges. The2011 range see focus on one completeseries of street/freestyle BMX bikes.

The brand’s latest focus is on oneseries of bikes that are available indifferent top-tube lengths from beginnerto pro. Whatever budget your customerhas to spend, Haro will be able to offerthe sizes you need in stock.

Heading into 2011, Moore Large’scatalogue will see a very similar range ofrace bikes from the Micro Mini to a

Cruiser, as well as an all-new ‘Pro’Model. Moore Large continues tosupport a UK-based Haro race team.

2011 Premium Products completeBMX bikes will also be available from

September. The range includes a newKey price point model between the‘Solo’ and ‘Duo’ and also a newbrakeless design.

01332 274200

Split Second 01934 743888

SPLIT SECOND Imports has been distributing BMX bikesand parts since 1993. The firm currently carries four BMXbrands; Ruption, Stolen, Eastern and Blank.

Stolen is an English-owned, brand, which is basedaround responding quickly to trends. The Stolen ‘Stereo’complete, with 25/9 gearing, matt frame/anodised rims at£279.99, is one of the best sellers this year. The ‘Score’ and‘Cheater’ models are also the only bikes currently in theBMX industry which offer 22/8 micro-gearing.

Groove BMX 01279 451677

RETAIL and newly-formed distributor Groove BMX ofHarlow has recently linked up with a Swedishcomponents brand called 42BMX.

The highlight of the catalogue has to be the brand’sunique ‘plastic pedal’. The thin, yet wide platform hasa sandwich construction with a low-friction innercore, coated with a stronger plastic outer body. Thebearings differ slightly from most pedals, usingstronger, untraditional inner components.

Coyote Sports 0161 727 8508

COYOTE SPORTS offers a wide range of BMX andfreestyle-suited products, including brakes, stunt pegs,wheels, helmets and many more products.

The comprehensive range of wheels includes ten and14mm 48-spoke wheels in black or silver, as well aspairs of coloured BMX wheels carrying a micro nine-tooth driver. 10mm front and 14mm rear wheels areavailable in shades including black, white, purple, yellowand blue.

ScoopALIENATION has only been running forthe last three years and is widely knownfor being a rim manufacturer, due to itsOEM commitments. The brand now alsohas a catalogue of components.

Scoop currently has stock of a range oflimited edition 7up Delinquent Rim in fivepowder coated colours. These rims, oftenspecced in custom builds, are made from a

RaleighADVANCED BMX component maker Affixcontinues to grow in the market for 2010.Aftermarket Affix components will soonbe seen on 2011 BMX completes byNorco, KHE, Deluxe, Stereo Bikes,Mongoose, SE Bikes, GT andDiamondback.

The now famous patented stemclamp system, designed byrenowned manufacturer KHE, hasbeen joined by a range ofprofessional level hubs. A rearcassette hub (RRP £79.99), a frontTiny hub (RRP £39.99) and a rearfreecoaster hub (RRP £129.99) allcarry the quality and innovation ofthe complete Affix range. With amicro nine tooth driver and a 14mmhollow alloy axle, the Affix

freecoaster is a must have item for anyrider with a taste for riding in reverse.Sealed bearings are standard, making thisa professional level hub packed withtechnology.

The complete Affix range is availablefrom Raleigh UK.

01773 532600



Reece CyclesBIRMINGHAM BMX stockist andsupporter of the race scene, ReeceCycles carries the largely successfulFree Agent brand. Backed bycompetition winning racers, the brandhas heavy input from riders at the topof their game.

One such model with thisprofessional input is the Team Limo,the very same bike used by OlympicGold Medalist Maris Stromsbergs. Afully pro specced bike off the peg, itfeatures a 6061 hydro-formed frameand Free Agent’s own alloy/cro-molycomposite forks.

Onto freestyle, the manufacturerknocks out some equally capableproduct. The Stilletto is just one of thejump-ready bikes in the line-up and, aswith most modern BMX bikes, carries25/9 gearing. The ‘Jalapeno green’ bikeis loaded with modern design tweaks,such as a pivotal saddle set up, touchdouble wall Weinmann Goliath rimsand a mid BB.

Free Agent also manufactures a 24-inch wheeled freestyler called theDevil 24. Essentially this is just a bigBMX and carries a similar spec to theStilletto. A pdf of the Free Agentcatalogue is downloadable on thebrand’s website at freeagentbmx.com.

0121 622 0180

IsonISON REPRESENTS KHE Bikes which hasproduced some of the more cutting-edge product to come to market inrecent years. The superlight folding tyreis one example of this and is widely usedby many top pro riders. They are thelightest folding BMX tyres available andcome in street, dirt and park-suitedversions.

KHE also has a fantastic range ofcomplete BMX bikes with a spec andprice to suit all.

Ison’s in-house brand Gusset also hassome quality parts for the BMX marketsuch as the Pigmy 853 three-piececranks. Basically, they are stronger than

cro-moly cranks but weigh in muchlighter at a featherweight 481g for thearms due to the use of Reynolds 853tubing.

ODI’s Longneck ST grips claim to bethe world’s best-selling BMX grips andnow come in a host of colours. Justlaunched are the Longneck XLs, which area whopping nine-inches long, meaningthey can be cut to size. ODI also has afull range of lock-on grips, including theStay Strong Stephen Murray grip.

TSG is popular among BMX riderswho use protection. Now the firm haslaunched the ground-breaking Kraken,which features a flexible inner thatactually conforms to the rider’s head.

01353 662662

Snap Distribution 01424 420033

SNAP DISTRIBUTION is the Source BMX shop’sdistribution arm and exclusively carries Intense BMX,Intense BMX tyres, Sinz, Sinz Elite and Twenty in the UK.

Snap’s Rich Moore tells BikeBiz: “We strive to makelife easy for our dealers via our website which offersproduct specs and photos, as well as real-time stocklevels and online ordering for next day delivery. We’realways on the look-out for new accounts so please get intouch if you’d like to discuss becoming a stockist.”

Mint 01274 418608

AS ONE OF the fresher faces on the UK BMX scene,Mint is already making strong progress with the UK’sretailers, especially since picking up the Coalition brand.The distributor’s main selling point, however, remainsStereo complete bikes, which given the demand forBMX completes, places Mint in a strong a position. Stereo’s range is pretty tidy too, covering a variety ofprice points - £299 to £619 – the builds are slap bangin the best-selling price points.

Shiner 0117 955 6035

SHINER DISTRIBUTION handles race brands SERacing, Redline, (which now manufacturers freestylebikes) and the entire Verde BMX line.

Cinema Wheel Co, from the owners of Verde BMXand the DUO brand, has also joined Shiner. The firm’saim is to produce quality, affordable wheels and wheelcomponents that can withstand the demands oftoday’s riding. For more details and info aboutbecoming a Cinema Wheel dealer, please [email protected].

high-grade of alloy 7003. The latest rimaddition is the Skylark, an aero shape rim,which Scoop has been having trouble keepingin stock, due to the demand, especially forthe new anodized purple shade.

Scoop is hoping that the next bigproduct to hit the market will be thebrand’s new sliding pivotal seats. Alienationhas come up with the way to make thepivotal fit more people and fine tune thatseat to just the right position by adding a

sliding rail that still allows the same anglepositioning as a regular pivotal.

Scoop also carries a line of King Kongitems covering gloves, shin and knee pads,ankle guards and helmets.

King Kong’s Silver Back knee pads areslim and designed for wearing underneathtrousers. Anatomically shaped, the paddingprovides maximum security combined withmaximum freedom of movement.

01462 650741


CycleOpsCYCLEOPS’ Joule cyclecomputers, from Saris –and available viadistributor Paligap – wasdesigned for cyclistswho train with power.The cunning cyclecomputer range can beused as is targeted andspecific as required bythe rider, promising toprovide the precision and effectivenessnecessary to perform at all times.

The Joule offers up an intuitive andcustomisable dashboard for managingall the metrics a cyclist could want. Atany given time a rider can see power,heart rate, speed, time and variousother basic data.

The Joule cycle computer alsoprovides a series of eight reports that,according to Saris, have never beenavailable before. Each of thoseaforementioned reports have been

created with the helpof experts andcyclists to ensure thedata is relevant andgrouped logically,making it easier andquicker to summariserides. Each reportdetails rides in thecontext of how theycompare to previousrides over keyphysiological timeframes like two

weeks, four weeks, eight weeks, sixmonths and a year. The reports areavailable before, during and after rides,providing info when it is required.

CycleOps and Paligap offer up theJoule 2.0 and 3.0, with the former(pictured) priced at £399 RRP with theheart rate strap, or without for a mere£359.99 RRP.

For more details on pricing, and thedifferences between the models,contact Paligap on the number below. PALIGAP: 01179 823 673

CYCLE COMPUTERS


The UK’s largest Cycle Show returns to Earls Court from October 7th to 10th 2010. Call Upper Street Events on 0207 2886443 for booking details.

OK computer

Garmin GARMIN IS one of the bestknown brands in cyclecomputing and its Edge 500 is nowavailable with a more neutral blackfascia via distributor Madison.

Developed with Garmin’ssponsored athletes, including TeamGarmin Slipstream, this bundleincludes the Edge 500 head unitand ANT Plus cadence with heartmonitor sensors, all for £199.99 SRP.

The 500 is half the weight of the Edge705, with a smaller unit size and pared-down navigation tools to focus on GPSassisted training data. The Edge 500itself is a unique GPS-enhanced cyclecomputer that provides extensive andaccurate data, making it an invaluabletraining buddy. Completely wire-free, it iseasy to install and tracks themovements of the rider using one ofthose trusty high-sensitivity SiRF GPSreceivers. The large screen can be backlit

at night for easyviewing and

customised so thecyclist doesn’t have to sift throughirrelevant data to get to their requiredinfo. It is also compatible with thirdparty ANT Plus-enabled power meters.

A special limited edition of the Edge500 – replete with Team Garmin colours– comes complete with a free TeamGarmin replica jersey. This bundle, pricedat £279.99 SRP, also includes an ANTPlus cadence sensor and heart ratemonitor, boasting all the features of thestandard Edge 500. MADISON: 0208 385 3385

Cateye CYCLE INDUSTRYstalwart Cateye hasbeen in the businesssince the ‘40s, andunleashed its firstcycle computer wayback in 1981.

Available to thetrade throughYorkshire-baseddistributor Zyro, Cateye offers upa range of wireless and wired cyclecomputers – as well as its wide rangingcycle light lines. New from the firm onthe cycle computer side is the V3 TripleWireless, priced at £109.99 SRP,providing digital speed, heart rate andcadence. This wireless cycle computer iscapable of processing speed, distance,heart rate and cadence informationusing cross talk-free 2.4 ghz digitalwireless technology.

Cateye’s V3measures current,average andmaximum heart rateand cadence, as wellas diet-enhancingcalories expenditure.The V3 displays allthat info clearly andsimultaneously,providing cyclistswith all the essentialdata at a glance.

The V3 Triple Wireless has arange of additional features too, from a99 lap counter and data review tocountdown distance functions. Itautomatically recognises a second bikeand includes an all-important backlightfor low-light conditions.

For more on the V3 and the rest ofthe Cateye range head on over to Zyro’strade site www.zyrob2b.co.uk or call onthe number below. ZYRO: 01845 521 742

ETCAT THE value end of the market ETC,also available from Moore Largealongside Knog (see page 60), offers arange of bicycle computers. The Nine-022-function computer comes in threedifferent colours; red, black and white.The models offer automatic start/stopand power on/off, km/mile options andall are packaged with resin-protectedsensor and bracket.

The Nine-0 computers are small,strong and boast waterproof structureswith two rows of LCD display – and allfor a mere £19.99 RRP. The Nine-0salso measure current speed, odometer,scan, speed pacer, two-bike memories,odometer bike half, temperature,calories and a handy backlight.

Moore Large also stocks acomprehensive range of Sigmacomputers and heart rate monitors,with the 2010 range available. For

more details on those, or on the ETCO-Nine cycle computers, contact theDerbyshire-based distributor directly atthe email address below. MOORE LARGE:[email protected]

Whether it’s checking your incline, your heart rate or even working out how the hell you’re going to gethome, cycle computers are established tools of the trade for leisure, commuter, road and virtually everyother type of cyclist under the sun. Jonathon Harker examines some of the latest products…

Knog THE QUIRKYKnog brand,available fromMoore Large,manufactures awide range of cycle-specific product, not least of all a set ofcycle computers under the N.E.R.D name.

Bringing the inimitable Knog style tothe sector, the N.E.R.D computer rangeincludes nine and 12-function products.Both follow in the footsteps of Knog’sunique lights with wraparound siliconecasing, making setting up the device anincredibly simple task.

The wireless transmitter makes use ofthe same silicone strap casing, with only awheel magnet requiring the attention of atrusty screwdriver. It’s just as quick toremove too, so when cyclists lock up theirbikes they can remove the N.E.R.D atspeed and with ease.

Thesiliconecasing alsoacts as

waterproofprotection for

the head unit andtransmitter. There is not

a single button on that head unit –instead the screen acts as one big buttonwhere the face can be pressed to scrollthrough the functions.

The nine-function N.E.R.D coversspeed, clock, average speed, max speed,trip distance, relative speed gauge, totalride time, auto scan and odometer. The12-function also sports a multi-bikeselection (accumulated speed anddistance data for two different bikes canbe stored), distance per day and displaybacklight. Retail prices are £53.99 or£59.99 for the 12-function version. MOORE LARGE:[email protected]

Memory Map THE ADVENTURER 2800 is readyto use straight out of the boxand, according to Memory Map,consistently outperforms rivals,making it the ideal choice forthose after a GPS device todisplay real time positioning ondetailed full colour topographicmaps. It’s a bold claim, but theMemory Map Adventurer 2800comes packed with features, and all ina featherweight 135g package(including battery). A full colour 2.8inch touch-screen is high res for avibrant and sharp display.

The Adventurer 2800 has a 50-channel high sensitivity receiver whichprovides a fast lock as soon as theunit is switched on and promises tokeep the signal strong and clear, even

in those peskybuilt-up andwooded areas.

The unitcomes withselected BritishNational Parksincluded onOrdnance SurveyLandranger1:50,000mapping. And as

if that wasn’t enough, the 2800 comeswith 10,000km2 of Digital Map Shopcredits – allowing consumers tochoose their own areas of mapping foranywhere in Great Britain. Naturallythe Adventurer 2800 is bothweatherproof and rugged, much likethe fine readers of BikeBiz. MEMORY MAP: 0844 811 0950

TimexTIMEX’S GLOBAL Trainer was designed tobe sturdy enough to handle an Ironmantriathlon and tough stage races. FeaturingGPS to track speed, distance and pace,the Global Trainer also has optional heartrate and cadence sensors and can be usedwith third party power sensors using

ANT+ wireless tech. It records up to 100GPS waypoints to help cyclists find theirway home or create custom routes. Acustomisable display shows up to fourwindows of information so riders canmonitor pace, distance, split time andheart rate all at same time.

Resistant to 50m (or 165ft in oldmoney) the Global Trainer also comeswith desktop software that makes it easyto customise and manage trainingsessions, compatible with PC and Macs.

ANT technology eliminates cross talkwith other heart rate monitors andcustom heart rate target zones helpmaximise performance – whether therider is aiming to burn fat or train for arace. Handily, visual and audible alarmsalert the user to when they fall out of the zone.

For more details on the Timex GlobalTrainer, head over to Assist’s site. ASSIST: www.assist.co.uk

Sigma Sport SIGMA SPORT’S Rox 9.0 is the firm’s top-of-the-line all-singing, all-dancing (so tospeak) heart rate monitor and bikecomputer. Available to the trade throughdistributor Greyville, the Rox 9.0 is afeature packed cycle computer with,according to Sigma Sport, just aboutevery feature you couldpossibly imagine.

Besides measuringaltitude, inclinationand temperature, thenewly developeddigitally encodedthree-channelwireless STS(SigmaTransmissionSystem) makesit possible touse several

sensors, such as pulse measurement,speed and cadence transmitter – and allat the same time to boot.

No tools are required to install the Rox9.0 in true Sigma style, making setting upsimple, linear and quick. Coming completewith a Sigma docking station and DataCenter software, it covers trip data,average/maximum heart rate and heartrate zone information. That info can be

clearly displayed in a graphical formand evaluated in detail on a

PC, providing vital data onperformance and the infoneeded for cyclists toidentify where and on what

they can improve on. You can find out more

about the Sigma Sport Rox 9.0by contacting Greyville through

www.greyville.com, email [email protected] or phone.

GREYVILLE: 01543 251328

O-SyncTHE O-SYNC Mini series – availablefrom distributor Extra – is pitched asthe small ‘big one’, which at firstappears a cryptic description, until youlook at the features of the Eurobike2009 Gold Award-winning product.Despite a compact construction andan ultra-light weight (a mere 18gm)the Mini has a huge two-row, easy-to-read display with a simple ‘push on’and ‘easy touch’ activationthat makes flickingthrough the ninefunctions a breeze.

The Mini is availableas a wired computer(the Mini Save) – for£21.99 RRP – orwireless (the MiniFeee) at £29.99 RRP.

Also up from O-Sync is the Macroseries. The feature-packed range allfeature a large ‘edgeless’ display forreadability and more space for data. Athree-button-control allows easynavigation through the functionswhich cover everything from time,speed, distance, odometer, lap time,temperature and much more. A ‘bike-fast switch’ allows easy switchingbetween two pre-configured bikes andan optional remote control allows

hands-free scrolling throughthe functions, such ason a cyclists’ aerobars

or beside the shifters.The Macro all offerup a whopping 200

hours of recordingmemory too.

EXTRA:[email protected]

TopeakTOPEAK’S Panoram V10 – availablethrough Extra – is a ten-functioncomputer with a large, easy-to-readdisplay with three lines of informationat a glance. Priced at £22.99 RRP forthe wired version (and £42.99 RRP forthe wireless – the V10x) the V10’slarge single button is easy to operate,even with chunky gloves. A versatilemulti-angle mountallows for perfectplacement for a cleancockpit. Weighing amere 24g for thecomputer only, theV10 also sports anauto sleep feature toprevent needlessbattery drain.

Also up from Topeak is the PanoramV10c, with all the functions of theV10 but with three additional cadencefeatures. Naturally the 13-functioncomputer includes a wired speedsensor and wireless cadence sensor aspart of the package. Measuring currentand average speed, the V10c notesmaximum speed, trip distance, averageride time, low battery indicator and a12/24hr clock. Featuring a speed pacerindicator the V10c provides data on

current cadence(RPM), averagecadence (RPM) andmaximum cadence(also RPM). TheV10c retails at£62.99, availablefrom Extra.EXTRA: [email protected]

CYCLE COMPUTERS


BIKEBIZ.COM BIKEBIZ MAY 13

BikeBiz is keen to publish your opinions, whether they’re fromletters, emails or via BikeBiz.com...

Mail to:Saxon House, 6A St. Andrews Street, Hertford, Hertfordshire SG14 1JA

Email:[email protected]

Star LetterWhether it’s a hand-written, sent-through-the-post letter, email or a comment made on theBikeBiz forum, the best letter of the month winsa prize from Oxford Products.

This month the lucky winner will receive Oxford’ssuper duper new Magnum U Lock with £1,000anti-theft guarantee.

STA

R L

ETTE

R

No place for pipes and beards?

LETTERS PAGE


FOR THE past 25 years Ihave, I believe, been one ofthose people who have beeninstrumental in bringing thecycle industry into the 21stCentury. I have been the ACTpresident for many years, Ihave written pages of articlesabout the cottage industryimage we once were viewed.

Mr John Somers is nodoubt a very nice person, buta pipe in the mouth,smoking, is certainly not a

healthy image. With thescruffy beard, the profilepicture, I have to assume, wastaken so that the 1940sbrown overall could not beseen. All that is missing is theoily rag and dirty hands!

Is this the image of amodern cycle dealer or amobile repair man for theindustry in 2010?

The area in which heworks [Chesham] is full ofwealthy upper class homes,

Mercedes, Porches andFerraris on the drives. Thesepeople are no doubt too lazyand tight to take their bikesto the local cycle shops, thusrequire a mobile repairservice, but please!

Cycle Systems Academyneeds to change the image.Or, just let Cytech take overwho, after seeing this ad,must be laughing out loud.

David Wilsher, Mission Cycles

From the Forum...Regulation needed for Bike Fit studios?

“GOT A phone call from acustomer last Saturdayafternoon. He had taken the 58cm pro-geometry Madone 5.2that he bought from us a yearago to such a studio in MiltonKeynes where he had beencharged £185 in order to betold that we had actually soldhim a 56cm bike which wastoo small for him, being 6ft1inch tall. This because thehalf-wit fitters-mate who‘helped’ him looked the modelup on the Trek website andcouldn’t understand the sizingdiagram! He actually reachedthe conclusion that theMadone frame size is measuredalong the top-tube, FFS.

As a believer in the benefitsof a good bike-fit I now wonderif some sort of regulation isneeded and if the ACT shouldconsider it? Plainly, there are

some cowboy outfits out thereand that won’t do the rest of usany good at all. We arefortunate that the customercalled us and didn’t just taketheir word for it.”

Freewheel

“Of course these places aregoing to find fault, that’s howthey make a living. We havehad similar cases ourselves witha customer leaving £140-plusparts to be told his top tube istoo short and he needed alonger stem. Upon seeing thebike again it had the samelength stem on it as when sold.After seeing the ‘footage’ of hisfitting we could see his ridingstyle was making the bike looktoo small. Instead of fixing thetechnique, the customer wassold a £90 stem.”

Big Al

“I just have to put pen to paper regarding the back pageof the June issue of BikeBiz and the Cycle SystemsAcademy advert…”

THANK YOU David for yourinformed feedback. We decidedto use portraits of our studentsfor a couple of reasons: firstly,to show the people ‘behind thebrand’ who travel through thedoors of our Academy tochange their lives/careers orimprove their skills. We findthem inspiring. And the factthat they come in all shapes,sizes, ages, and with varyingdegrees of facial hair, we hopedmade the photos interesting.

Secondly, we are passionateabout helping our graduates inany way we can, whetherthrough job placement, findingthem paid work, help withsetting them up in their ownbusiness, or just giving them

media exposure – which anadvert on the back of BikeBiz ofcourse gives.

With regards to the image ofbike mechanics – we feelequally that cycle mechanicsshould be taken seriously as aprofession. We do our bittowards helping achieve this intwo ways – make them good(i.e. our Academy) and paythem well (i.e. our service arm.)

And if Cytech is having alaugh at our adverts – wellsurely that’s a good thing? Alittle humour goes a long way. PS – By the way John, who is asensitive chap, has gone andhad his hair cut.

Julia Lally, Director, Cycle Systems

Cycle Systems responds...


To order copies of BikeBiz Bible or ensure inclusion in the 2011 edition please [email protected]

2pure0131 448 2884www.2pure.co.uk DISTRIBUTOR

Abacus Online Ltd0151 342 9799www.abacusonline.netEPOS

Ascend RetailManagement System01908 280667www.ascendrms.com EPOS

Bohle UK Ltd01952 602680www.schwalbe.co.uk DISTRIBUTOR/IMPORTER

Cube Bikes Uk Ltdwww.cube.eu0031 180441350 DISTRIBUTOR

Custom SportsClothing Ltd07580 495881www.customsportsclothing.com MANUFACTURER/DISTRIBUTOR

Cybertill Ltd0800 0304432www.cybertill.co.uk EPOS

Cycle Division Ltd0845 0508500www.thecycledivision.com WHOLESALER/DISTRIBUTOR

The Cycle Show0207 2886733www.cycleshow.co.ukEVENT/EXHIBITION ORGANISER

Digital RetailSolutions Inc001 8003229471www.digitalretailer.comEPOS

Eurobike Ltd01332 774796www.eurobike.uk.comDISTRIBUTOR

Fat Spanner07966401165www.fatspannerworld.com DISTRIBUTOR/MANUFACTURER

Fisher OutdoorLeisure01727 798345www.fisheroutdoor.co.ukDISTRIBUTOR

Hotlines Europe Ltd0131 3191444www.hotlines-uk.comDISTRIBUTOR

Hykeham WholesaleLimited01522 801550www.hykehamwholesale.co.uk DISTRIBUTOR/WHOLESALER

Jungle Products Ltd01423 780088www.jungleproducts.co.uk www.santacruzbikes.co.ukDISTRIBUTOR

Lyon Equipment01539 625493www.lyon.co.ukDISTRIBUTOR

Monterey Industries Ltd0117 9509499www.masibikes.comwww.brevm.com DISTRIBUTOR/MANUFACTURER

Mojo suspensionHoodoo ltd01633 615815www.mojo.co.uk DISTRIBUTOR

Moore Large and Co Ltd01332 274252www.moorelarge.co.uk DISTRIBUTOR

Otagocyclesport07939 543016www.otagocyclesport.co.uk DISTRIBUTOR

Pacific Cycles Inc+886 34861231www.pacific-cycles.comMANUFACTURER/DISTRIBUTOR

Paligap Ltd01454 313116www.paligapltd.co.ukDISTRIBUTOR

Parklife (Havant) Ltd02392 475895IMPORTER/DISTRIBUTOR

Pashley Cycles01789 292263www.pashley.co.ukMANUFACTURER/DISTRIBUTOR

Peter DobbsDesignand Print Services01482 224007MANUFACTURER/DESIGN & PRINTSERVICES

Qoroz01453 889204www.qoroz.co.uk MANUFACTURER

Raleigh UK Ltd01773 532600www.raleigh.co.uk www.cyclelife.comDISTRIBUTOR

Red Cloud MC01767 692831www.redcloudmc.comMARKETING, PR & EVENTS

Reece Cycles PLC0121 6220180www.reececycles.co.ukDISTRIBUTOR

Saddleback Ltd01454 299965www.saddleback.co.ukDISTRIBUTOR

Seventies0845 3103670www.seventies.co.ukDISTRIBUTOR

Silverfish UK Ltd01752 843882www.silverfish-uk.comDISTRIBUTOR

SKS+49 2333831246www.sks-germany.comMANUFACTURER

Sonic Cycles0207 2432848www.soniccycles.co.uk/b2b IMPORTER/DISTRIBUTOR

Sport Direct Ltd0845 2693060www.sport-direct.co.uk DISTRIBUTOR/MANUFACTURER

StormfrontTechnology Ltd0800 6121044www.stormfront.co.uk EPOS

Trek Bicycle Corporation01908 282626MANUFACTURER

USE Ltd01798 344477www.exposurelights.com www.use1.com MANUFACTURER/DISTRIBUTOR

Vigour Corporation0092 524269920www.vigourcoporation.comMANUFACTURER/EXPORTER

Walkers CycleComponents Ltd0116 2833885www.walkerscycles.co.ukWHOLESALER/DISTRIBUTOR

Zyro Ltd01845 521700www.zyro.co.uk DISTRIBUTOR

August

To advertise call Carly Bailey on +44 (0) 1992 535647, or email her at [email protected]

For editorial contact Jonathon Harker on +44 (0) 1992 535646,or email him at [email protected]

� COMPLETE BIKES

� BICYCLE LIGHTING

SEPTEMBER 2010� Children’s Bikes and Accessories � Carrier Racks

� Cycle Show Preview

Editorial Deadline: Aug 6th Advertising Deadline: Aug 11th

OCTOBER 2010� Clothing and Accessories � Cycle Show Special

Editorial Deadline: Sept 3rd Advertising Deadline: Sept 8th

NOVEMBER 2010� Stocking Fillers � Trailers and Trailer Bikes � Cycle Review

� BikeBiz Awards Review

Editorial Deadline: Oct 8th Advertising Deadline: Oct 13th

DECEMBER 2010� Review of the Year � Retail Survey � Core Bike Preview

� Wheels, Tyres, Inner Tubes and Pumps

Editorial Deadline: Nov 5th Advertising Deadline: Nov 10th

JANUARY 2011� Lubricants and Tools � Cycle training � Core Bike Special

Editorial Deadline: TBC Advertising Deadline: TBC

FEBRUARY 2011� Cycle Safety � Frames and Forks

Editorial Deadline: TBC Advertising Deadline: TBC

Editorial Deadline: July 9th

Advertising Deadline: July 14th

Editorial Planner SPOTLIGHTUPCOMING EVENTS

TOUR DE FRANCESaturday July 3rd – 25thHolland, Belgium, Francewww.letour.fr

BIKERADAR LIVE 2010Saturday July 10th – 11thBrands Hatch, Kentlive2010.bikeradar.com

ICEBIKE* WINTERSunday July 18th – 22ndMilton Keyneswww.icebike.co.uk

BIKE EXPOTuesday July 22nd – 25thMuenchen, Germanywww.bike-expo.com

BIKE DEALER CAMPThursday July 29th – 31stDeer Valley, Utahbikedealercamp.com

LE MANS 24-HOUR CYCLE RACE Thursday August 21st – 22ndLe Mans, Francewww.24heuresvelo.fr

AUSBIKE – AUSTRALIA CYCLETRADE EXPO Saturday August 21st – 23rdMelbournewww.ausbike.com.au

EUROBIKE 2010Wednesday Sept 1st – 4thFriedrichshafen, Germanywww.eurobike-show.de

INTERBIKE 2010Wednesday Sept 22nd – 24thLas Vegas, USAwww.interbike.com

INTERMOT 2010Wednesday Oct 6th – 10thCologne, Germanywww.intermot-cologne.com

BIKEBIZ AWARDS 2010Wednesday October 6thSway Bar, Great Queen Street,[email protected]

BIKE BRNOThursday October 7th – 10thBrno, Czech Republicwww.bvv.cz/bikebrno-gb

CYCLE SHOW 2010Thursday October 7th – 10thEarls Court, Londonwww.cycleshow.co.uk

X IN THE CITYFriday October 22nd – 24thExCeL Centre, Londonwww.xinthecity.co.uk

July 2010

August 2010

EVENTS AND EDITORIAL PLANNER


September 2010

October 2010

For more cycle trade dates: www.bikebiz.com/events

For additional copies please contact:[email protected]

THE BIBLEIS BACK!

TOUR DE FRANCESaturday July 3rd-25thHolland, Belgium, Francewww.letour.fr

High 5 4:1 barRaleigh01773 532600

RALEIGH has now taken stock of High 5's new fourparts carbohydrate, one part protein bar. Named the4:1 bar, the carbohydrate contains a mix of bothsimple sugars and complex carbohydrate from oats.The protein content is made up of a combination ofwhey protein, soy and wheat gluten to provide abalance of amino acids and boost the glutaminecontent for post exercise recovery.

Sell-through should be high for dealers withcustomers serious about their training. Athletes arerecommended to take one to two bars per hour duringexercise and one immediately after exercise is finished.

BionX ‘power assist’ kitsZyro01845 521700

BIONX IS now selling conversion kits to turnstandard bicycles into pedelecs via Zyro. Claimed tobe the lightest regenerative retro-fit systemsavailable in the UK, BionX's system comprises abattery, wheel and handlebar console. All BionXsystems include a 250W rear wheel motor witheither an eight or nine-speed cassette.

Limited to UK 15mph speed restrictions, each kitcomprises an easy-to-use digital console, whichallows the rider to ride in four power assist modes (+1to +4) or four regenerative modes (-1 to -4) whenbraking or riding downhill to recharge the battery.

Sport Torque kitSynergy Action01202 736662

MADE IN the UK by MHH Engineering, SynergyAction now has stock of the Sport Torque wrench kit,which is designed specifically for the cycle market.

The Sport Torq utilises an innovative 20° breakingaction that reduces the possibility of over tighteningand thus protecting the user’s valuable components.The wrench has a range of 3-15 N.m or 30-130 lbf.inwhich can be set on the easy to read scales. Testingusing highly accurate electronic measuring equipmenthas enabled the firm to guarantee an accuracy of +/-ten per cent of set torque. The product carries alifetime guarantee and the kit costs £110 at retail.

Bern new season helmetsUltra Sport Europe01332 813150

WITH A HAND in markets ranging fromwakeboarding to snow sports, Bern has plenty ofexperience in head protection. That's why many of itshelmets draw on technology developed foralternative markets and have the design tweaked forthe cyclist's needs.

One new example in the up-coming line is theMacon as used by some of the top skateboarders,snowboarders, wakeboarders and bikers in the world.Available as a Hard Hat or EPS, this is a firm favouriteof Bern’s professional riders. The Macon is availablefrom £34.99 to £49.99, depending on construction.

LATEST PRODUCTS

Moda Tri completes and framesetsEurobike UK01332 774796

THE FIRST bikes in Moda's 2011 catalogue have beenannounced as two triathlon-suited builds, alsoavailable as framesets.

The Interval comes with a Sram Rival group, Barellicallipers, Barelli finishing kit including tri bars and aset of American Classic Carbon 58 wheels. As it is, thebuild will have a recommended retail of £2,399,however, Eurobike will also be offering the Intervalwith Sram Force group (chainset, front and rearmech) for £2,499.

Alongside this model Eurobike is offering anotherbike called the Sharp, retailing at £1,799.

Dare 2B clothingDirect0161 749 1251

SNOW AND SPORTSWEAR clothing manufacturerDare 2B has revealed that it intends to enter thecycle clothing market with a new spring/summerclothing range.

Trade customers are now able to order a line ofcycle specific jerseys, legwear, windshells andwaterproofs. Staple pieces include the Scramblejersey for men and Zippidee jersey for women.These are made from stretch elastane fabric, utiliseanti-bacterial treatment, 3/4 long reflective zipwith autolock slider, long back scooped hem andreflective detail for enhanced visibilty.

Featuring recently launched products of the highestcalibre, BikeBiz looks at Zyro’s power assist kits, abling piece of workshop kit and more...New gear



BIKEBIZ MARKETPLACETO ADVERTISE IN THESE PAGES PLEASE CALL CARLY BAILEY ON 01992 535647

The BikeBiz Marketplace offers a completemarketing package of print, online andeditorial visibility, allowing companies theopportunity to maintain contact withreaders each month without the associatedcost of full display advertising.

The BikeBiz Marketplace, and its associatedonline version, has been designed to offerreaders a directory of all products andservices in the bike trade.

Your presence in this section ensures thatyour company’s details are easily found,keeping you one step ahead of yourcompetitors.

The standard package includes:� A quarter page advert in each issue� Regular editorial coverage in the

dedicated column� Company details listed in the online

directory with web link� Company details listed in the BikeBiz

Marketplace Contacts

To get your company featured here contact:

Carly Bailey on 01992 535647 or

[email protected]

Marketplace Rates: Quarter Page£175 (minimum six months)

BIKEBIZ MARKETPLACE CONTACTS

BIKES AND ACCESSORIES

Madison 01908 326 000 www.madisonb2b.co.uk

Paligap 01454 313 116 www.paligapltd.co.uk

BIKE MAINTENANCE

Weldtite 01652 660 000 www.weldtite.co.uk

BMX PARTS & ACCESSORIES

Seventies 0845 310 3670 www.seventies.co.uk

COMPONENTS

Bob Elliot & Co Ltd 01772 459 887 www.bob-elliot.co.uk

Otagocyclesport 07939 543 016 www.otagocyclesport.co.uk

Pace cycles Ltd 01723 867 919 www.pacecycles.com

USE Ltd 01798 344 477 www.use1.com

EPOS

Abacus 0151 342 9799 www.abacusonline.net

Citrus Lime 0845 603 9254 www.citrus-retail.com

Evopos 0845 644 9424 www.evopos.com

LIGHTING

Exposure Lights 01798 344 477 www.exposurelights.com

RACKS

Maxx Raxx Trading Ltd 0845 230 3799 www.maxxraxx.co.uk

Pendle 01282 699 555 www.pendle-bike.co.uk

REPAIR & STORAGE

2pure 0844 811 2001 www.2pure.co.uk

RESPRAYS & REPAIRS

Argos 0117 972 4730 www.argoscycles.com

TRAINING SERVICES

ATG 01296 737 815 www.atg-training.co.uk

Cycle Systems Academy 0207 6082577 www.cycle-systems-academy.co.uk

WATER BOTTLES

Bottle Sport 0845 602 9267 www.bottlesport.com

Wildoo Ltd 08709 771 550 www.wildoo.co.uk

WEBSITE SERVICES

I-Bikeshop.com 01709 511766 www.I-bikeshop.com

SimpleEshop 0116 267 5145 www.simpleeshop.com


BIKEBIZ MARKETPLACE

BIKES AND ACCESSORIES BIKES AND ACCESSORIES

What’s 2010 brought for ATG so far?Over the past year we have made hugeinvestments both in our team, premisesand the workshop equipment. Werecently updated the Cytech TechnicalTwo training course from seven to tendays, which allowed us to add morecontent, but have more one-to-onecontact with each mechanic.

We have also taken delivery of someBicci Support bike fit equipment directfrom Italy and are having lots of funtesting and putting some miles on abatch of electric bikes to see what repairshops might expect to be dealing with.These are just two areas we are exploringfor development of new courses.

The recent change of Government hasheralded a higher focus on provision ofapprenticeships, which can only be goodnews to the industry.

What qualifications and courses canyou offer the beginner mechanic?The Cytech One Practical qualification isdesigned as the logical progression fromCytech One Induction. The knowledgerequired at this level will give theindividual an understanding of what ittakes to build a bike to completion from

the boxed state it often arrives in store.The course also covers important issuessuch as making sure that a new mechanicknows how to work safely in a workshop.

All this is no good without ensuringthe mechanic can interact withcustomers so we cover things likebooking work in effectively, offeringgood service and record keeping.

For the mechanic wishing to progressfurther, Cytech level two is the tradestandard for a professional cyclemechanic. It includes training of up toten days, including all the skills toservice and maintain basic cycles andbuild wheels to a high standard throughthe DT Swiss factory wheel buildingcourse. For experienced mechanics thereis a fast track assessment optionavailable and also Cytech level 3.

Explain how retailers can fund puttingtheir mechanics through courses:I guess what sets us apart is our cannyknack of being able to secure funding formechanics, wherever it is available. TheGovernment has recently announced itscommitment to 50,000 additionalapprenticeships, so this is really positivenews. The money that we release from

the Government will go a long waytowards covering the cost of a course.We ask for a contribution from theemployer, which at £300 is pretty goodvalue for ten days of training and thefollow-up support. Where else can yousecure this kind of training for £30 a day?

Has the ATG expanded at all?We are continuing our investments inour workshops in Manchester andAylesbury. We're just about to invest indoubling the tooling and workspace ateach venue, giving us the ability to rundifferent courses at the same time. Wecan then effectively reduce our waitinglist and have the flexibility to add newcourses as we develop them.

Any big announcements on the way? As always, we are constantly looking toimprove and develop the training wecarry out. Courses are in developmentfor electric bikes, hub gears and foldingbikes. We're also looking at developing acycle trade specific retail based course,which would cover sales skills, customerservice, merchandising and marketing(an area which the ACT have carried outa lot of development work already).

MATT GOODRICH, ATG

DIVISIONAL HEAD OF CYCLE ACADEMY

TEL: 01296 737800 EMAIL: [email protected]

WEB: www.atg-training.co.uk

COMPANY PROFILE

“We’re just about todouble the tooling andworkspace at bothManchester andAylesbury’s venues...”

Matt Goodrich, ATG

COMPONENTS

BIKEBIZ MARKETPLACE

COMPONENTS

BIKE MAINTENANCE


BMX PARTS AND ACCESSORIES

COMPONENTS COMPONENTS

EPOS EPOS


BIKEBIZ MARKETPLACE

BIKEBIZ MARKETPLACE

RACKS RACKS

LIGHTING


EPOS

TRAINING SERVICES

REPAIRS & STORAGE RESPRAYS & REPAIRS

BIKEBIZ MARKETPLACE

TRAINING SERVICES


BIKEBIZ MARKETPLACE

WEBSITE SERVICES WEBSITE SERVICES

WATER BOTTLES


WATER BOTTLES

OFF THE RECORD


Let’s getstatistical…Amongst our collection of bicycle related facts and figures,this month we look at ETRA’s survey on reasons whyconsumers turn to pedelecs. A significant number of pedelecusers – 66 per cent – turned to electric because conventionalcycling had become too difficult for them...

Pedelec Interested inREASON FOR USING A PEDELEC

Users using a pedelec

Conventional cycling is too difficult 66% 12%Conventional cycling may become too difficult NA 65%To make cycling with headwind easier 52% 36%To be able to cycle over longer distances without (much) extra effort 46% 33%To make it easier to climb hills 29% 19%I am not very sporty but I would like to have (some) more exercise 17% NATo cycle faster (less travel time) without much extra effort 11% 13%As an alternative to less environmentally-friendly means of transport 10% 20%To get to work without sweating 8% 7%Other reasons 4% 1%No opinion NA 8%

MOST TYPICAL PEDELEC USER %

Commuters 61.40%Elderly people 32.50%Less sporty people who want to exercise more 24.90%People who live in a hilly area 12.70%Everybody 11.70%Physically impaired people 10.70%Sporty people 6.60%Shoppers 5.60%People who want to cycle without too much effort 4.60%Employees in suits 3.60%People who live in a flat area 3.60%Long distance cyclists 1.50%Students and daredevils 1.50%

IN THE SADDLE

James RyanDesigner, Eurobike UK

What bikes do you currently own?I’m currently riding a Moda Canon Carbon XC Full Suspensionand a Moda Legato Cross Bike. As well as these, I have an oldPace RC 250 Trial and a Cannondale F800, which is the firstquality bike I bought back in 1997. And, for when I don’t feellike pedalling, a Kawasaki Versys.

Where’s your favourite place to cycle?Worldwide, I would have to say Whistler (chairlifts are cooland I’m lazy). Within the UK, Llandegla gets my vote.

Tells us about your business background:After University I got a temporary role at my local bike shop,(Samways Cycles in Derby) which turned into six years; threeyears in shop sales and then another three years as webmanager. After leaving Samways I set myself up as afreelancer designer working for a number of cycle and non-cycle related companies in print, web and video promotion.

What do your day-to-day duties consist of in yourposition at Eurobike?I have a number of roles at Eurobike UK. Primarily, I’mresponsible for all of the print and web design work,including Moda bike’s branding, print and online material.

I’ve recently just finished designing the graphics for thenew 2011 range and the new 2010 Interval and Sharp Trimodels, which are now available. As well as this, I work withmags across the board for our brands, help with the day-to-day running of the office and also make a great cup of tea.

In your opinion, what’s the biggest possible rushachievable on a bike? Personally, it’s got to be tight, super-fast singletrack. But Ithink riding on the edge of your ability in any disciplinealways gives you a bit of a rush – up until the point you runout of talent.

Tell us something we didn’t know about Eurobike’sbusiness:We have the American MTB Team Race mechanic hand-building our Moda bike range.

Finally, how can dealers looking to stock Eurobike’sbrands get in touch?If dealers are interested in stocking any of our brands thenjust give the office a call on 01332 774796, or email us [email protected] and we can arrange anappointment to come and see them.

ActSmart May retail shop sales analysis

BikeBiz has teamed up with leading cycle trade body ACTand ActSmart to provide exclusive monthly cycle shopsales analysis. May sales were disappointing for manycycle retailers, raising concerns about peak summer tradeand factors influencing consumers. The month alsosupplied evidence of a polarising bicycle market...

-20

-15

-10

-5

0

5

10

15

20

25

30

2009 2010 Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May

‘% tu

rnov

er g

row

th v

s. pr

evio

us y

ear'

May shop salesrollercoaster

Specialist cycle retailer core sales growth vs. previous year

June 2009 – May 2010


OFF THE RECORD

RETAIL SALES have been on a rollercoasterride in 2010. Having shrugged off the winterblues, sales growth was strong at 7.6 per centin February and April, but slumped to 2.3 percent in March and just 1.7 per cent in May. Alate Easter partly explains the Marchperformance, whilst May proves that cyclesales can be as sensitive to the economy asother consumer goods.

Overall May sales volumes were down –nine per cent on April, with June/July upliftsincreasingly dependent upon increasedconsumer confidence and summer sun.

27 per cent of retailers reported salesgrowth in excess of 20 per cent vs. 2009, but26 per cent of retailers reported salesshortfalls in excess of -20 per cent in May.

The UK bicycle market continues topolarise, increasingly impacted by externalmarket influences.

For more info visit: http://cycles.actsmart.biz/news/ ActSmart: 0845 6187256

3-to-1The benefit to cost

ratio of cycling,according to

Department forTransport studies. Forevery pound spent on

improving cycleinfrastructure, three

pounds is saved.

£683million

The amount cut fromthe DfTs budget byincoming chancellorGeorge Osborne. Intotal, the coalition

announced £6.2 billioncuts across

departmental budgets.

6,000The number of seats the London 2012 Olympicvelodrome will house when completed. 48,000

cubic metres of material was excavated for workto begin. You can follow the building progress at

www.london2012.com/virtual-tours

37kmThe length of cycle

rides Robin Hood-in-training Russell

Crowe undertook tolose weight and

regain fitness for hislatest film’s title role.

81%The amount of brand

owners who feltintellectual property

law had failed torespond to the

challenges of theinternet. 266 UKbusiness execs

responsible for brandownership, marketingand control took part

in the survey fromMarks and Clerks.

FOR ONCE BikeBiz'sresident bike crasherMark Sutton wasbehind the lensinstead of eating dirtduring a May trailsjam. Pictured is SamEverist comingincredibly close tofufanu-ing a wallride

precariously propped on amud bank. As the photosshow, Everist's brakeslipped, his bike hung upon the wallride betweenframe and fork, thenseconds later the wholelot lay in a mangledmess further down thebank. The rider wasn'tharmed, though the bikelooks like it'll need somechecking over.

OFF THE RECORD

Cycling in the city THE HALFORDS Tour Series got off to aspectacular start amongst the businessesand shops of Canary Wharf. The hometeam of Rapha – Condor – Sharpcame out on top in thefirst round of the Series,followed by the teamsfrom Endura Racing andMotorpoint – MarshallsPasta. CyclePremier.com– Metaltek’s Tnoy Gibbcrossed the line first totake individual victory,making it two home

victories in an evening at Canary Wharf.The series wrapped up on Thursday June24th in Woking.

• zoo coalition collect donation

OFFTrack

THE ROYAL Air Force’s Lloyd Johnson isplanning to follow up his coast-to-coastcharity cycle ride of last year with hisRAF colleagues.

This year Johnson and co are planningto ride from Lands End to John O’Groats,covering the 900 miles in a mere ninedays. Johnson will head up the four-strong support crew, backing the fiveriders. And why are the RAF’s finest

putting themselves through the gruellingride? It was all sparked by one of theserviceman’s children – Benjamin – whosuffers from Lowe Syndrome, a raregenetic condition that causes physicaland mental disabilities as well asmedical problems. Funds raised will gotowards the Lowe Syndrome TrustCharity.www.justgiving.com/jasonharwood

RAF cycling the UKfor charity


Going, Going, Gone

The HalfordsSeries wraps upas this magazinehits desks

Johnson aims to cover

900 miles in nine days

Delia’s Identiti photoshoot encountereddistractions in Westminster...

IDENTITI FIXED Gear Team rider ChrisDelia made an unlikely appearance in thepages of lad’s mag Zoo last month. Deliawas out on an Identiti/Halo photoshootin London when he was accosted by twoZoo personnel, apparently collectingmoney to give to Downing Street to helpreduce the £150bn national debt.Distributor Ison insisted that the meetingwas pure coincidence, but Delia madesure he found the time to pose for picsand donate to the cause.

Ison also pointed out that the IdentitiPersona is now available to ship out todealers in orange, lack or super-shinyChrome Plate, and in three sizes. RRP is£249.99, or £269.99 for Chrome Plate.


Send your pictures [email protected]

OFF THE RECORD

ROB BRYDON came face-to-face with asteel version of himself near Port Talbotin South Wales. Far from being a sinisterplot to replace the stand-up comedianand comedy actor with a steel effigy, themetal sculpture was part of Sustrans’Portrait Bench. 80 benches are to beinstalled across the UK on newly createdwalking and cycling routes, each with

three life-sized statues of localheroes. Brydon joins acting legendRichard Burton and local forestranger Dick Wagstaff at the PortTalbot site.

Brydon said: “This is a great honourand I look forward to offering wearycyclists the chance to catch theirbreath.”

From Ireland toAustralia, by bike…?

Sponsored by thebrands of Moore Large

01332 274252

"I LIKE Bikebiz as it’s the onlymagazine everyone here reads.All the others we just flickthrough and check thereviews."

The kind words of an anondistributor's staff, May 27th.

“If the owner of a business ispassionate, that will ricochet allthe way down theorganisation.”

Sir Richard Branson onhanding the Fast Track 100

Award to Cyclescheme'sRichard Grigsby

"Rolling across the tarmac atmy comparatively leisurelypace, I'd even started to forgetthe banal nature of the bike Iwas riding and didn't for asecond wish I could trade it forsomething fancier. I evencaught myself grinning at onepoint, purely enjoying thesensation of flying across theground – because in essencethat's what cycling is – andforgetting the stress of theday."

James Huang, BikeRadar.com,May 27th

“Seeing as I got my shop longafter the last Bible was made Ifelt more than a little pride tohave my shops name in amongthe great and the good of thebike trade [in the BikeBiz Bible].”

Gone Biking Mad, BikeBizForum, May 26th

I love bikes more than almostanything. But it’s not just the

machines themselves, it’severything that bikes mean to

the people who ride them.Howies Brainfood blog

discussing the Ride Journal,June 9th

quoteunquote

Issue 53 | June 2010

BikeBiz, A firm favourite

Bikesand bikinis

KATE MALONEY (pictured) is raising thestakes with a huge challenge to raisecash for two charities – Grow andSustrans. The former is a mental healthorganisation, while the latter is morefamiliar to the cycle trade and promotessustainable travel in the UK. Maloneyhopes her ride will demonstrate thebenefits of physical activity and promoteresponsible travel choices.

Using pedal power, Maloney will leaveIreland’s surf capital Strandhill CountySligo and cycle to Australia, taking aroundabout route through Europe, up toRussia, before catching the TransSiberia/Mongolian Express throughMongolia to China, and then boarding aship for the final leg home. To find outmore about the epic ride, or to offersupport, head to www.katescycle.com.

TV comic Brydongives cyclists asteely look

Richard Branson

Pic © Peter Knowles

from identiti star outside parliament • raf to cycle lejog for lowe syndrome

THE TOUR de France was started in 1903. It was arip-roaring success.

But the 1904 event was very nearly the last. Why?Because of the cheating. Don’t think dope, think dutrain: the top four finishers were later disqualified,some of them for hopping on public transport.

The spectre of motor-assistance is back with us,even if it’s largely hot air. Rumours of ‘motoriseddoping’ started at the Tour of Flanders a month ago.Two Italian newspapers said pros were riding withmotors stuffed in their BBs. There is a product thatfits the bill: a £1,800 retrofit e-bike motor fromAustria. This Gruber Assist is not top-secret. In 2007 theproduct won a Eurobike Award. It fits in seat-tubes butneeds an obvious battery pack, usually fitted in asaddlebag. It offers 100 watts of additional power for upto 45 minutes.

In the internet firestorm that greeted the news of‘motorised doping’, the website for Gruber Assist wentfrom few views to oodles and oodles of views. A videopurporting to show a top pro using a Gruber Assistduring Paris-Roubaix was watched more than twomillion times in a week.

Conspiracy theorists have been having a ball(Shimano’s Di2 electronic gear changing has been thesubject of raised eyebrows). On YouTube.com.‘KneelArmstrong’ said: “Next thing you know they willbe using anal suppositories of CO2 canisters and at theright moment blasting past the peloton.”

Gruber Assist requires a seat-post diameter of31.6mm. The supposed ‘doped bike’ ridden by a certaintop pro, has a 27.2mm seat-post so there would havehad to have been some major tinkering with the Grubergubbins. The company denies any such tinkering.

British Cycling’s Chris Boardman says he first alertedthe UCI to the possibilities of boosted bikes last year.

“There is not a shred of doubt that the technologyexists to cheat in this way and that a rider could get adefinite return from such cheating,” said Boardman.

But he poured scorn on the suggestion pros arealready riding souped-up e-bikes:

“It would involve so many members of the backupteam and staff that although it is possible, it probablyhasn’t taken place yet for real. Just because you ‘can’doesn’t mean to say you ‘do’.”

Pro teams may never have genuinely equipped theirriders with boosted bikes but this sorry spectacle hasbeen a brilliant advert for e-bikes. Gruber Assist hasgone from an interesting trade show toy to a product inhigh demand. But demand is from ordinary folks, notpro riders. The Gruber Assist episode has shown peopleit’s possible to kit out a road bike with motor assist andfor the bike to look, well, normal. Aside from a slightnoise, you wouldn’t know a bike was so-boosted: phut-phuts without the tut-tuts.

For purists, Gruber Assist is anathema. For those whowant pedal assistance, but hate the look of e-bikes,Gruber Assist is a Godsend.

Expect more such products in the pipeline.

Executive Editor: Carlton Reid [email protected]

Editor: Jonathon [email protected]

Deputy Editor: Mark Sutton [email protected]

Advertising Manager: Carly Bailey [email protected]

Editorial Production Manager:Helen [email protected]

Sub-Editor: Gemma [email protected]

Production Executive: Abby [email protected]

Design: Kelly [email protected]

Business Development:Dave Roberts [email protected]

Managing Editor: Lisa [email protected]

Publisher/MD: Stuart [email protected]

Finance Director: Hilary Cole

EditorialSaxon House, 6A,St. Andrew Street, Hertford,Hertfordshire. SG14 1JA

BikeBiz is mailed FOC to3,000+ trade addressesevery month

ISSN 1476-1505

BikeBiz is published 12 times a year by Intent Media – Saxon House, 6a St. Andrew Street, Hertford, Hertfordshire SG14 1JA

Intent Media Subscriptions DepartmentPO Box 35, Robertsbridge, TN32 5WN Tel: 01580 883848, Fax: 01580 883849

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© Intent Media 2010 No part of this publication may be reproduced in anyform or by any means without prior permission of the copyright owners.Printed by The Manson Group, AL3 6PZ.

If you or one of your colleagues would like to request a subscription to BikeBiz, please [email protected] or call 01580 883848.Please note that this is a controlled circulation title andsubscription criteria will be strictly adhered to.

SUBSCRIPTIONSUK: £50 Europe: £60 Rest of World: £90

78 BIKEBIZ JULY

SPOKES

EDITORIAL: 01992 535646 | ADVERTISING: 01992 535647 | FAX: 01992 535648

Cheaters in Grube-y affairBut could bike dealers benefit? BikeBiz’s ‘Motorised doping’ storyshows there’s a market for hideaway e-bike propulsion units. Phut-phuts without the tut-tuts, argues Carlton Reid...

LATEST NEWS STRAIGHT TO YOUR MOBILE | BOOKMARK US: MOBILE.BIKEBIZ.COM

short and

TWEET

The Olympic Park will use 200km of cabling for undergroundpowerlines, the distance from

London to Nottingham!Makingthegames

Escaping the rain while ridingis becoming ever moredifficult! Each spot we hit gets

shut down by hail-stones...CrucialScott

Just to be clear... LondonNaked Bike Ride urgentlyneeds clothed stewards to

help on Saturday! catvgale

Why would any race organisernot permit completeindependent anti-doping

controls at their event?BikePure

Dear Bike Shops, can you atleast look half-interestedwhen a novice walks in and

wants to drop £650? Velotips

OFF THE RECORD

Some highlights of what the Twitterati hasbeen tweeting over the past month...

This is the trade standard for any professional cycle mechanic. It includes training of up to 10 days including all the skills to service and maintain basic cycles and build wheels to a high standard. It will also equip you with the knowledge and skills to work safely and efficiently as a professional mechanic. For experienced mechanics there is a fast track assessment option available.

Who should participate?This course is aimed at anyone working as or aiming to work as a professional cycle mechanic. It is the trade recognised accreditation required by many companies as the minimum standard they will employ. It is also suitable for any experienced home mechanic who wishes to improve their skills and knowledge to a higher level.

Costs£1190+VAT for 10 days training. Please contact us for more details. This course can often be achieved as part of an apprenticeship, meaning there could be government funding available to you.

DurationDuration of the course is up to 10 days or 1 day assessment if you are already a skilled mechanic looking to simply be assessed.

Cytech Technical Two

atg trainingcycle academy

Choose a new path...

and see your career race ahead.

Health and Safety in the workshop and relevant legislations

Comprehensive knowledge of British Standards /CEN relating to the sale of new bicycles

Customer service skills

Importance of communication in the workshop

Pre-delivery Inspection (PDI)

Paperwork and record keeping

Anatomy of the bike

Workshop practices, engineering principles and practices.

An understanding of the different standard types of headsets, gears, brakes and bearings.

Basic adjustments and setup of a cycle.

Frame alignment and preparation (Including use of facing tools).

Headset removal, fitting and adjustment.

Brake removal, fitting and adjustment.

Gear removal, fitting and adjustment, including disk brake set up and adjustmentincluding dérailleurs and hub gears.

Hub servicing.

Full cycle servicing.

Wheel building

Understanding the principles and materials used in wheel building

Lacing a 32 hole 3 cross spoke pattern

Looking at other spoke patterns and variations

Disc and non-disc brake specific patterns

Mastering the art of truing and tensioning a wheel.

Cytech Two Technical covers the following subjects:

For further information or to book your place on a course, please email [email protected] or call

on 01296 737815.

· City and

Guild

s Professional C

ycle Mechanic Training

· Short courses in W

heel Build

ing

· One D

ay Basic M

aintenance Co

urses

Checkout our new

web

site atw

ww

.cycle-systems-acad

emy.co

.ukO

r call 0207 608 2577 for a chat about what w

e can offer you orto arrange a visit to our state of the art w

orkshop in London, N1.

We are very proud

to be sponsored by:

Photo: Em Fitzgerald

Co

lin Carro

ll

I would

rate this course off th

e scale. All

topics were very w

ell cove

red

and its

en

terta

inm

en

t value exceptio

nal.

Brillian

t fun

!

Documents

BikeBiz July 2010_issue 54