8/14/2019 Bigmouthmedia's Superbreak case study

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the resultSuperbreak now holds an enviable position on the majorsearch engines within a competitive marketplace. With arolling campaign that pre-empts changes in the market, shifts

in user habits and new search technologies, as our partner-ship continues to develop the company remains one stepahead of the game.

Achieving ROI of 172:1 from SEO

Gaining over 40% of direct site trac from SEO Superbreak’skeywords cover over 61% of the relevantUK search space Year on year increase of 28% in search engine referrals

the campaign

the client

In a highly competitive broad-keyword marketplace, the

Superbreak campaign demanded a wide-angled approach.In addition to identifying and targeting high volume eventsearches, our strategy incorporated on and o-pageoptimisation approach that centred around specic themeparks, West End shows and hotel names as well as the genericweekend break and city location combinations.

"What bigmouth doesn’t know about search isn't worth knowing" David Ranby, Internet Manager, Superbreak  

Delivered online copywriting training Identied and targeted major generic keywords Implemented search compatible changes to the client'sCMS to wrap in specic geographic keywords with populargeneric search phrases such as short break, weekendbreak, hotel and guest house. 

Developed a high-quality inbound link optimisationstrategy Implemented social search monitoring to assess and reactto hot & cold spots

So they brought in the market-leaders at bigmouthmediaIn 2004 hotel break company Superbreak  

wanted to make a concerted eort to

improve internet trac, and looked for an

agency that would perform ethically and

eectively to build a solid platform for

growth moving forward.

the brief Inspired by our industry-leading reputation, Superbreak  had high expectations from the start. Working withbigmouthmedia's experts to plan a multi-tiered campaigndesigned to capture the maximum available audience, theyidentied a raft of ambitious goals:

Achieve 1st page listing for generic terms combined with

specic hotel locations Achieve ROI of 10:1 (this has risen to a target of 150:1 as

the campaign targets rise with success over time) Inhabit over 50% of the available keyword space Deliver over 35% of overall site trac via SEO 

Perform on or above target for 2,500+ keywords

Over the course of the ongoing SEO campaign, bigmouthmedia has powered Superbreak's rise to replicate

online their market leader position for short breaks oine. Using a multi-tiered approach including geo-

targeting, events-targeting and venue-targeting underpinned by a robust and ambitious SEO strategy, the

campaign has smashed all targets with an ROI exceeding 170:1.

big, clever digital marketing

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Year 1

40:1

0:1

80:1

120:1

160:1

200:1

Year 2 Year 3

ROI increase