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Big pharma faces some big challenges Slowing demand for pharmaceuticals Rising Customer expectations Slowing scientific productivity Failure to modernize biz model & GTM

Big pharma faces some big challenges · Big pharma faces some big challenges Slowing demand for pharmaceuticals Rising Customer ... Marketing & Selling Marketing/Sales Compliance

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Page 1: Big pharma faces some big challenges · Big pharma faces some big challenges Slowing demand for pharmaceuticals Rising Customer ... Marketing & Selling Marketing/Sales Compliance

Big pharma faces some big challenges

Slowing demand for pharmaceuticals

Rising Customer expectations

Slowing scientific productivity

Failure to modernize biz model & GTM

Page 2: Big pharma faces some big challenges · Big pharma faces some big challenges Slowing demand for pharmaceuticals Rising Customer ... Marketing & Selling Marketing/Sales Compliance

Discovery & Development

Regulatory Approval

Translational Science

Protein Engineering

Early Clinical Development

Drug Safety & Efficacy

Personalized Medicine

Medicinal Chemistry

Process Mapping meets Journey Mapping Automating, Orchestrating & Optimizing Big Pharma

Page 3: Big pharma faces some big challenges · Big pharma faces some big challenges Slowing demand for pharmaceuticals Rising Customer ... Marketing & Selling Marketing/Sales Compliance

Manufacturing & Supplying

Logistics & Distribution

Demand & Supply Planning

Quality Assurance

Commercial Manufacturing

Packing & Picking

Plant/Facilities Management

Materials Sourcing

Process Mapping meets Journey Mapping Automating, Orchestrating & Optimizing Big Pharma

Page 4: Big pharma faces some big challenges · Big pharma faces some big challenges Slowing demand for pharmaceuticals Rising Customer ... Marketing & Selling Marketing/Sales Compliance

Marketing & Selling

Marketing/Sales Compliance

Creative Review & Approval

Lead Generation & Routing

Doctor Engagement

Customer Escalations

Patient Engagement

Media Buying

Process Mapping meets Journey Mapping Automating, Orchestrating & Optimizing Big Pharma

Page 5: Big pharma faces some big challenges · Big pharma faces some big challenges Slowing demand for pharmaceuticals Rising Customer ... Marketing & Selling Marketing/Sales Compliance

Process Mapping meets Journey Mapping Automating, Orchestrating & Optimizing Big Pharma

Business Operations

HumanResources

Finance & Accounting

Purchasing & Procurement

Corporate Compliance

Legal & Regulatory

Page 6: Big pharma faces some big challenges · Big pharma faces some big challenges Slowing demand for pharmaceuticals Rising Customer ... Marketing & Selling Marketing/Sales Compliance

Automating, orchestrating, & optimizing big Pharma

Page 7: Big pharma faces some big challenges · Big pharma faces some big challenges Slowing demand for pharmaceuticals Rising Customer ... Marketing & Selling Marketing/Sales Compliance

Collaboration Enterprise Architect

ASTRA ZENECA

Luke Temple

Page 8: Big pharma faces some big challenges · Big pharma faces some big challenges Slowing demand for pharmaceuticals Rising Customer ... Marketing & Selling Marketing/Sales Compliance

AstraZeneca and our Process Digitisation Journey

Page 9: Big pharma faces some big challenges · Big pharma faces some big challenges Slowing demand for pharmaceuticals Rising Customer ... Marketing & Selling Marketing/Sales Compliance

9© 2017 FORRESTER. REPRODUCTION PROHIBITED.

Our employees are our greatest asset

Page 10: Big pharma faces some big challenges · Big pharma faces some big challenges Slowing demand for pharmaceuticals Rising Customer ... Marketing & Selling Marketing/Sales Compliance

AstraZenecaCurrent day

Centralized information site

1:1 support

Engagement with process owners

Center of excellence

Lower TCO

People

Process

Technology For service catalog instructions

For everything else

For signature and regulated approval

Page 11: Big pharma faces some big challenges · Big pharma faces some big challenges Slowing demand for pharmaceuticals Rising Customer ... Marketing & Selling Marketing/Sales Compliance

The benefits currently being delivered“The Nintex platform has truly revolutionized how we manage our processes, approvals and monitoring of implementation of such controls across Africa and Turkey.

It has allowed for full visibility that has allowed for true gap analysis as opposed to manual processes that were in place previously.

It is truly a great improvement, great simplification and great progress for the business. A truly rewarding partnership with our IT partners.”

Louendrie NaidooArea Compliance Director

“After 6weeks we already had more than 100 contracts created and signed by Sales, Medical, Marketing and Procurement. I have not heard of any external contracting party refusing to use DocuSign so far. The use of DocuSign is simplifying the creation, management, signing and archiving of the contracts.”

The Nordics Marketing Companies

“Using ServiceNow to automate the MedI Onboarding process has worked well providing a simple form for the high volume of requests (over 400 since March).

The new Equipment Order Form has been simple to use for all involved. It manages a number of tasks allocated to different teams through a single request.

This provides the requestor with visibility of status of the requests throughout the process, where previous automation of the workflow had been considered ‘in a black hole’ for the managers.”

Kimberly SlaterOnboarding Simplification

Center of excellence establishedEngagement and socialization

through community of practice> $3,500,000 saved

> 300,000 hours saved for science