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Whether you need a full strategic marketing plan to take your company to the next level, a press release to announce a new project or innovative piece of equipment, a social media strategy to connect and communicate with the energy industry, or a new website with an updated look and feel, BIG can help. BIG is your full service marketing partner 100% committed to growing your business.
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www.biginteractive.ca
ProfessionalNetworking
and Social Media
Why Invest In Marketing?Marketing leads to opportunities & additional revenue streams - the purpose of creating a marketing plan is not only to build on your core market and unique value proposition, but to also discover and capitalize on new ways to create more value and consequently more revenue. Times change – Marketing keeps you relevant - we’ve all heard the saying “it’s all about who you know” when it comes to getting ahead in the business world. While this is true, it has its limitations. As demographics shi� and job-hopping becomes more
prevalent there is a greater need to communicate your message through a variety of contact points.
Marketing helps to create and de�ne your image - a well cra�ed strategic marketing strategy helps you de�ne the image and messages you want to communicate to
your audience. You are creating brand trust and loyalty in the minds of your
audience; an overall feeling and experience for the client that goes well beyond a sales call.
We specialize in producing marketing and communicationservices to the Energy Industry in Canada and the U.S.
Welcome to BIG Interactive
BIG works with energy and energy related companies to help them grow and develop their business. We do this by creating well-developed
strategic plans and employing tactical marketing tools that �t their needs and objectives. Our focus on the energy industry enables us to have an in-depth and thorough understanding of the opportunities and challenges that exist in your business environment.
www.biginteractive.ca
How To Create A SuccessfulBrand In The Energy Industry
“The energy industry has changed. A more competitive business environment, and anemerging energy sector have exposed the industry to a new business environment.”
Today the energy industry is a highly competitive marketplace where reputation, di�erentiation and innovation are key factors to success. Despite the energy industry’s volatility, a solid marketing and branding strategy will cement long-term success and sustainability, as you must move beyond the volatile marketplace where the price of oil and gas could determine your short term or immediate future.
Creating a brand that rises above the crowd requires continually communicating and reinforcing the elements of a company that make it di�erent and unique. Discovering your unique value proposition (the “thing” your company does better than anyone else) is the basis for creating a brand that will give you a true and sustainable competitive edge in the marketplace.
Establishing a successful brand that can stand the test of time requires tremendous forethought and planning.
3 Critical things to consider when building a successful brand:
1. What does your brand mean? A product or service is just that, a product or service; a brand is a perceived image, an expectation, the embodiment of who you are as a company, what you represent, and your overall promise to your customer.
2. Have a clear vision for the future. Look at your product and service o�erings today and consider what your customers and the market will demand 5 years from now.
3. Create a brand that is �exible and adaptable. Brands need to be far reaching with the ability to change and adjust as a company or marketplace changes and adjusts.
Branding is like giving your company a personality that truly re�ects who you are, what you represent now and where you plan to be in the future.
A true Marketing Strategy is multi level. The illustration belowshows how BIG’s services can help you get to your Pay ZoneStrategy
Branding
Corporate Communications - Brochure/ Sell Sheets
Industry Events - Promotional Activities
Stationery
Website
Print Advertising
Branded Merchandise
ProfessionalNetworking
and Social MediaSEO & SEMCorporate Video
ContentManagement Email
NewsletterAssociations& Directories
Blog
CaseStudies
Webinar / Podcast
QR Codes
Client Database
CRMOnlineAdvertising
ResponsiveWebsite
MediaPro�le
Desktop &Mobile Apps
MAXIMIZE EXPOSURE, BUSINESS & PROFIT
At BIG we are a team of passionate marketing professionals with over 20 years of Marketing and Communications experience behind us. We are experts in strategic planning & marketing , web design & development, brand development, enterprise content management solutions (CMS), corporate communications and interactive multimedia solutions. We believe that marketing is a process
THE PAY ZONE
that must be incorporated into business planning. We take an integrated approach whereby we align marketing goals and initiatives to corporate planning and strategy, and coordinate all marketing activities to work together in unison to achieve the best possible return on your investment.
Our goal is to grow your business, get your message to the market, and increase your exposure to Key Buyers and Decision Makers.
Make BIG Your Marketing Partner
MAXIMIZE EXPOSURE, BUSINESS & PROFIT
Our Services
Whether you need a full strategic marketing plan to take your company to the next level, a press release to announce a new project or innovative piece of equipment, a social media strategy to connect and communicate
with the energy industry, or a new website with an updated look and feel , BIG can help. BIG is your full service marketing partner 100% committed to growing your business.
At BIG, we believe that exceptional bottom line results are achieved through a comprehensive and coordinated marketing plan and process. A well executed marketing strategy incorporates the following marketing elements and associated services.
Let BIG help make all your marketing and advertising e�ortswork towards achieving your goals and objectives.
WEB DESIGN & INTERACTIVE SERVICES
CORPORATECOMMUNICATIONS
PROMOTIONALACTIVITIES
STRATEGICMARKETING BRANDING
Responsive Website Design & DevelopmenteNewsletters | Video | Blog
Social Media Business NetworkingOnline Advertising | Online Analytics
Marketing Research& Analysis | Strategic
Planning | Target Market Pro�ling
Marketing Calendar Unique Value
Proposition
Brand StrategyBranding PositionLogo DevelopmentLayout & ThemeBranding Manuals& Guidelines
Trade Shows | SeminarsPR Events | Direct MailBranded Merchandise
Reward Programs
Corporate CollateralContent DevelopmentFinancial ReportingBrochures & Sell SheetsAdvertising
www.biginteractive.ca
CONTACT US FOR MORE INFORMATIONOR TO REQUEST A CONSULTATION
Email | [email protected]| 403 476 8875
Toll free | 1 877 374 6222
Suite 202, 621 - 4th Avenue SWCalgary, Alberta, T2P 0K2
