Upload
sarai-cobble
View
214
Download
0
Embed Size (px)
Citation preview
BIG CITY RADIO is Birmingham’s own radio station broadcasting on 89.1 FM across the city and on the world wide web.
At the heart of its community, Big City Radio aims to provide our listeners with relevant and up to date local information.
We also feature competitions and interviews.
Birmingham City Centre HarborneLadywoodPerry BarrGreat BarrKingstandingErdington Aston King’s NortonKing’s Heath Castle BromwichErdington SolihullLongbridge
• Radio is immediate – ears don’t have eyelids• Radio is intimate – radio advertisements talk directly to the customer.
It’s personal• Radio advertising is all about frequency, this will re-enforce the
messages and benefits in your commercial• Big City Radio’s listener profile is you. It’s everybody!• Big City Radio’s listeners spend money!• We have the largest selection of music• Radio reach is greater than every other media• Available across the mobile network
Show Presenter Times Day
Breakfast Steve Evans 6 – 10AM Mon - Friday
Mid Morning Guest Presenters 10AM – 2PM Mon - Friday
Drive Time John Taylor 2PM – 7PM Mon - Friday
Show Times Day
Disco Party 7 PM –9 pm MondaySeventies Sunday Replay 9pm – midnight
Country Show Replay 7PM – 9PM TuesdayChill Out Tuesday 9pm – midnight
Great music for a great city 7PM – 9PM WednesdayNon Stop Music 9pm - midnight
Rock n roll showTotally 90’s 7PM – 9pm 9pm-11pm Thursday
Friday night party 7pm-midnight Friday
• Gets your business advertising out of the ad break and into editorial content of the station
• Increased brand awareness• An association with the West Midlands premier entertainment centre• The opportunity to create a buzz about your service, we get people talking
about you…• Perceived presenter endorsement• Confirmation reports for all advertising. Open and honest.• From as little as £150 per week plus £100 for making of advert if not
supplied by you for basic package
•Fully Equipped Radio Studio Bus•Built in Studio for Live Road Shows•PA system •Hospitality Area•Cost : £1000 + vat (per day)
•Big City’s Big Cat•Great for Family Events•Attracts an audience•£250 + vat (4 hours)
• An up to date source of local information• Useful tool to promote what's going on in your area• Links to your favorite presenters• Up to date links with social networking sites• Sponsorship Banners for advertising • Listen Live – listen to your favourite shows online• A direct link to your own website
Having Breakfast 39%
Doing the housework 36%
Driving to work 34%
Getting ready for work/school 27%
Whilst at work 27%
On waking up 25%
In bed at night 18%
Having lunch 15%
Doing DIY 12%
Having evening meal 6%
Source: RADIO RESULTS 2013
Consumers are bombarded with advertising messages wherever they go!!(over 3000 per day!)
Radio cuts through the advertising ‘noise’ because it follows you wherever you go – and you can’t turn off your ears!
• These campaigns talk directly to your target market and have the right opportunities for our listeners to hear your advert to make the campaign a success
• The message will hit your customers hard and your competitors even harder
Sarah LaneBig City Radio
SACA Building,2 Tower Street,
Off Upper Sutton St.Birmingham.
B6 5BN.Tel: 0121 274 0328/0121 33 35 674
Email:[email protected]