1

CCCCOOOONNNNTENTSTENTSTENTSTENTS

BIG BAZAARBIG BAZAARBIG BAZAARBIG BAZAAR ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………........…………………………………………4444

LOCATION OF BIG BAZALOCATION OF BIG BAZALOCATION OF BIG BAZALOCATION OF BIG BAZAAR IN AR IN AR IN AR IN INDIAINDIAINDIAINDIA ……………………………………………………………………………………………………………………………………………………....……………………....……5……5……5……5

PROBLEM DEFINITIONPROBLEM DEFINITIONPROBLEM DEFINITIONPROBLEM DEFINITION ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………6666

APPROACH TO THE PROBAPPROACH TO THE PROBAPPROACH TO THE PROBAPPROACH TO THE PROBLEMLEMLEMLEM ….….….….……………………………………………………………………………………………………………………………………………………………………………………………………………………7777

TYPE OF RESEARCH DESTYPE OF RESEARCH DESTYPE OF RESEARCH DESTYPE OF RESEARCH DESIGNIGNIGNIGN ……………………….……………………….……………………….……………………….………………………………………………………………………………………………........……………………8888

INFORMATION INFORMATION INFORMATION INFORMATION NEEDEDNEEDEDNEEDEDNEEDED …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………....…………………… 9999

DATA COLLECTION FROMDATA COLLECTION FROMDATA COLLECTION FROMDATA COLLECTION FROM PRIMARY PRIMARY PRIMARY PRIMARY SOURCE …SOURCE …SOURCE …SOURCE ………………………………………………………………………………………………………………………........…………10101010

SAMPLINGSAMPLINGSAMPLINGSAMPLING ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………11111111

FIELD WORKFIELD WORKFIELD WORKFIELD WORK ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………12121212

DATA ANALYSISDATA ANALYSISDATA ANALYSISDATA ANALYSIS……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………............…………13131313

QUESTIONNAIREQUESTIONNAIREQUESTIONNAIREQUESTIONNAIRE (INTERNAL(INTERNAL(INTERNAL(INTERNAL) …) …) …) ………………………………………………………………………………………………………………………………………………………………………………………………………………………....14141414

QUESTIONNAIREQUESTIONNAIREQUESTIONNAIREQUESTIONNAIRE (EXTERNAL) (EXTERNAL) (EXTERNAL) (EXTERNAL) ………………………………………………………………………………………………………………………………………………………………………………………………………………………………16161616

ANALYSIS (INTERNAL)ANALYSIS (INTERNAL)ANALYSIS (INTERNAL)ANALYSIS (INTERNAL)…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………18181818

INTERNAL INTERNAL INTERNAL INTERNAL ANALYSIS GRAPH (FROMANALYSIS GRAPH (FROMANALYSIS GRAPH (FROMANALYSIS GRAPH (FROM 500 RESPONDENTS)500 RESPONDENTS)500 RESPONDENTS)500 RESPONDENTS)……………………………………………………………………………………....19191919

ANALYTICAL RESULT (EANALYTICAL RESULT (EANALYTICAL RESULT (EANALYTICAL RESULT (EXTERNAL)XTERNAL)XTERNAL)XTERNAL) ……………………………………………………………………………………………………………………………………………………………………………………....…………28282828

EXTERNAL ANALYSIS GREXTERNAL ANALYSIS GREXTERNAL ANALYSIS GREXTERNAL ANALYSIS GRAPHS (FROM 500 RESPOAPHS (FROM 500 RESPOAPHS (FROM 500 RESPOAPHS (FROM 500 RESPONDENTS)NDENTS)NDENTS)NDENTS) ………………………………………………………………....29292929

CONCLUSIONSCONCLUSIONSCONCLUSIONSCONCLUSIONS ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………....…………37373737

2

GRAPHS FOR CONCLUSIONS……………………………………………………….38

RECOMMENDATIONSRECOMMENDATIONSRECOMMENDATIONSRECOMMENDATIONS…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………44444444

LIMITATIONSLIMITATIONSLIMITATIONSLIMITATIONS…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………....…………45454545

EXHIBITSEXHIBITSEXHIBITSEXHIBITS…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………46464646

BIBLIOGRAPHY …………………………………………………………………………47

3

BIG BAZAARBIG BAZAARBIG BAZAARBIG BAZAAR

Big Bazaar started the new era of hyper market in Agra. Big Bazaar currently operates in 13 stateBig Bazaar started the new era of hyper market in Agra. Big Bazaar currently operates in 13 stateBig Bazaar started the new era of hyper market in Agra. Big Bazaar currently operates in 13 stateBig Bazaar started the new era of hyper market in Agra. Big Bazaar currently operates in 13 states across s across s across s across India . First Big Bazaar was established in 2001 , it is a revolution in Indian Retail industry. Big Bazaar is a India . First Big Bazaar was established in 2001 , it is a revolution in Indian Retail industry. Big Bazaar is a India . First Big Bazaar was established in 2001 , it is a revolution in Indian Retail industry. Big Bazaar is a India . First Big Bazaar was established in 2001 , it is a revolution in Indian Retail industry. Big Bazaar is a subsidiary of Pantaloon Retail(India) ltd a company of Future Group. subsidiary of Pantaloon Retail(India) ltd a company of Future Group. subsidiary of Pantaloon Retail(India) ltd a company of Future Group. subsidiary of Pantaloon Retail(India) ltd a company of Future Group.

Big Bazaar works on the concept of hyper market i;e Big Bazaar works on the concept of hyper market i;e Big Bazaar works on the concept of hyper market i;e Big Bazaar works on the concept of hyper market i;e combinationcombinationcombinationcombination ofofofof a supermarket and a department store. a supermarket and a department store. a supermarket and a department store. a supermarket and a department store. The result is a very large retail facility which carries an enormous range of products under one roof, The result is a very large retail facility which carries an enormous range of products under one roof, The result is a very large retail facility which carries an enormous range of products under one roof, The result is a very large retail facility which carries an enormous range of products under one roof, including full lines of groceries and general merchandise.including full lines of groceries and general merchandise.including full lines of groceries and general merchandise.including full lines of groceries and general merchandise. Big Bazaar is not just another hypermarket. It Big Bazaar is not just another hypermarket. It Big Bazaar is not just another hypermarket. It Big Bazaar is not just another hypermarket. It

catecatecatecaters to every need of a family. Big Bazaar is known for its value for money proposition for its customers. rs to every need of a family. Big Bazaar is known for its value for money proposition for its customers. rs to every need of a family. Big Bazaar is known for its value for money proposition for its customers. rs to every need of a family. Big Bazaar is known for its value for money proposition for its customers.

At Big At Big At Big At Big Bazaar,Bazaar,Bazaar,Bazaar, customers can get the best products at the best customers can get the best products at the best customers can get the best products at the best customers can get the best products at the best prices. prices. prices. prices. With the ever increasing array of With the ever increasing array of With the ever increasing array of With the ever increasing array of private labels, it has opened the doors into private labels, it has opened the doors into private labels, it has opened the doors into private labels, it has opened the doors into the world of fashion and general merchandise including home the world of fashion and general merchandise including home the world of fashion and general merchandise including home the world of fashion and general merchandise including home furnishings, utensils, crockery, cutlery, sports goods and much more at competitive prices , and this is just furnishings, utensils, crockery, cutlery, sports goods and much more at competitive prices , and this is just furnishings, utensils, crockery, cutlery, sports goods and much more at competitive prices , and this is just furnishings, utensils, crockery, cutlery, sports goods and much more at competitive prices , and this is just the beginning of Big Bazaar in Agra. the beginning of Big Bazaar in Agra. the beginning of Big Bazaar in Agra. the beginning of Big Bazaar in Agra.

Agra Big Bazaar is a part of Pacific Agra Big Bazaar is a part of Pacific Agra Big Bazaar is a part of Pacific Agra Big Bazaar is a part of Pacific mall. mall. mall. mall. FirstFirstFirstFirst of its kind in Agra it cater to the needs of the customers, of its kind in Agra it cater to the needs of the customers, of its kind in Agra it cater to the needs of the customers, of its kind in Agra it cater to the needs of the customers, various section of Big Bazaar are the proof of the fact that Big Bazaar is ready to earn the single rupee that various section of Big Bazaar are the proof of the fact that Big Bazaar is ready to earn the single rupee that various section of Big Bazaar are the proof of the fact that Big Bazaar is ready to earn the single rupee that various section of Big Bazaar are the proof of the fact that Big Bazaar is ready to earn the single rupee that a customer want to spend.a customer want to spend.a customer want to spend.a customer want to spend.

The various section of Big Bazaar are:The various section of Big Bazaar are:The various section of Big Bazaar are:The various section of Big Bazaar are:

Furniture section Furniture section Furniture section Furniture section ,Electronic section, Mobile section ,Book depot ,Décor/Gift section ,Chill section,Electronic section, Mobile section ,Book depot ,Décor/Gift section ,Chill section,Electronic section, Mobile section ,Book depot ,Décor/Gift section ,Chill section,Electronic section, Mobile section ,Book depot ,Décor/Gift section ,Chill section

Women’s wear section ,Linen/carpet section ,Sunglass & Watch section ,Jwellary section ,Lakme corner Women’s wear section ,Linen/carpet section ,Sunglass & Watch section ,Jwellary section ,Lakme corner Women’s wear section ,Linen/carpet section ,Sunglass & Watch section ,Jwellary section ,Lakme corner Women’s wear section ,Linen/carpet section ,Sunglass & Watch section ,Jwellary section ,Lakme corner

Sports & children section ,Men’s wear section ,Plastic section ,UtencilSports & children section ,Men’s wear section ,Plastic section ,UtencilSports & children section ,Men’s wear section ,Plastic section ,UtencilSports & children section ,Men’s wear section ,Plastic section ,Utencils section ,Shoe sections section ,Shoe sections section ,Shoe sections section ,Shoe section

Cosmetic and personal hygiene section ,Food bazaar ,Ayurveda(Tulsi) sectionCosmetic and personal hygiene section ,Food bazaar ,Ayurveda(Tulsi) sectionCosmetic and personal hygiene section ,Food bazaar ,Ayurveda(Tulsi) sectionCosmetic and personal hygiene section ,Food bazaar ,Ayurveda(Tulsi) section

4

LOCATION OF BIG BAZAAR IN INDIALOCATION OF BIG BAZAAR IN INDIALOCATION OF BIG BAZAAR IN INDIALOCATION OF BIG BAZAAR IN INDIA

Uttar Pradesh :: Number of Big Bazaar:: 5Uttar Pradesh :: Number of Big Bazaar:: 5Uttar Pradesh :: Number of Big Bazaar:: 5Uttar Pradesh :: Number of Big Bazaar:: 5

Gujrat :: Number of Big Bazaar:: 7Gujrat :: Number of Big Bazaar:: 7Gujrat :: Number of Big Bazaar:: 7Gujrat :: Number of Big Bazaar:: 7

Rajasthan:: Number of BiRajasthan:: Number of BiRajasthan:: Number of BiRajasthan:: Number of Big Bazaar :: 3g Bazaar :: 3g Bazaar :: 3g Bazaar :: 3

Karnataka:: Number of Big Bazaar :: 8Karnataka:: Number of Big Bazaar :: 8Karnataka:: Number of Big Bazaar :: 8Karnataka:: Number of Big Bazaar :: 8

Orissa:: Number of Big Bazaar:: 3Orissa:: Number of Big Bazaar:: 3Orissa:: Number of Big Bazaar:: 3Orissa:: Number of Big Bazaar:: 3

Tamil nadu:: Number of Big Bazaar :: 3Tamil nadu:: Number of Big Bazaar :: 3Tamil nadu:: Number of Big Bazaar :: 3Tamil nadu:: Number of Big Bazaar :: 3

Delhi:: Number of Big Bazaar :: 3Delhi:: Number of Big Bazaar :: 3Delhi:: Number of Big Bazaar :: 3Delhi:: Number of Big Bazaar :: 3

Hariyana::Number of Big Bazaar :: 2Hariyana::Number of Big Bazaar :: 2Hariyana::Number of Big Bazaar :: 2Hariyana::Number of Big Bazaar :: 2

Andhrapradesh:: Number of Big Bazaar :: 3Andhrapradesh:: Number of Big Bazaar :: 3Andhrapradesh:: Number of Big Bazaar :: 3Andhrapradesh:: Number of Big Bazaar :: 3

MadhyMadhyMadhyMadhyaprades:: Number of Big Bazaar :: 2aprades:: Number of Big Bazaar :: 2aprades:: Number of Big Bazaar :: 2aprades:: Number of Big Bazaar :: 2

Kerala:: Number of Big Bazaar :: 3Kerala:: Number of Big Bazaar :: 3Kerala:: Number of Big Bazaar :: 3Kerala:: Number of Big Bazaar :: 3

West Bengal:: Number of Big Bazaar :: 2West Bengal:: Number of Big Bazaar :: 2West Bengal:: Number of Big Bazaar :: 2West Bengal:: Number of Big Bazaar :: 2

Maharastra:: Number of Big Bazaar :: 12Maharastra:: Number of Big Bazaar :: 12Maharastra:: Number of Big Bazaar :: 12Maharastra:: Number of Big Bazaar :: 12

5

Problem DefinitionProblem DefinitionProblem DefinitionProblem Definition

� Which marketing tool used by big bazaar is most effective in AgWhich marketing tool used by big bazaar is most effective in AgWhich marketing tool used by big bazaar is most effective in AgWhich marketing tool used by big bazaar is most effective in Agra city?ra city?ra city?ra city?

� What hinders the frequent visit of a big bazaar customer?What hinders the frequent visit of a big bazaar customer?What hinders the frequent visit of a big bazaar customer?What hinders the frequent visit of a big bazaar customer?

� What are the other places where the customer likes to shop?What are the other places where the customer likes to shop?What are the other places where the customer likes to shop?What are the other places where the customer likes to shop?

� What are the offers that customer likesWhat are the offers that customer likesWhat are the offers that customer likesWhat are the offers that customer likes in big bazaarin big bazaarin big bazaarin big bazaar????

6

Approach to the problemApproach to the problemApproach to the problemApproach to the problem

� HYPOTHESIS HYPOTHESIS HYPOTHESIS HYPOTHESIS

H0H0H0H0: marketing tools: marketing tools: marketing tools: marketing tools used by big bazaar are effective in Agra.used by big bazaar are effective in Agra.used by big bazaar are effective in Agra.used by big bazaar are effective in Agra.

H1H1H1H1: marketing tools used by big bazaar are not effective in Agra.: marketing tools used by big bazaar are not effective in Agra.: marketing tools used by big bazaar are not effective in Agra.: marketing tools used by big bazaar are not effective in Agra.

� RESEARCH QUESTIONS:RESEARCH QUESTIONS:RESEARCH QUESTIONS:RESEARCH QUESTIONS: for internal survey:for internal survey:for internal survey:for internal survey:

1.1.1.1. WHAT DO YOU LIKE IN BIG BAZAAR?WHAT DO YOU LIKE IN BIG BAZAAR?WHAT DO YOU LIKE IN BIG BAZAAR?WHAT DO YOU LIKE IN BIG BAZAAR? 2.2.2.2. ACCORDING TO YOU WHAT IS BIG BAZAAR?ACCORDING TO YOU WHAT IS BIG BAZAAR?ACCORDING TO YOU WHAT IS BIG BAZAAR?ACCORDING TO YOU WHAT IS BIG BAZAAR? 3.3.3.3. HOW OFTEN DO YOU VISIT BIG BAZAAR?HOW OFTEN DO YOU VISIT BIG BAZAAR?HOW OFTEN DO YOU VISIT BIG BAZAAR?HOW OFTEN DO YOU VISIT BIG BAZAAR?

4.4.4.4. WHWHWHWHICH IS YOUR FAVOURITE SECTION IN BIG BAZAAR?ICH IS YOUR FAVOURITE SECTION IN BIG BAZAAR?ICH IS YOUR FAVOURITE SECTION IN BIG BAZAAR?ICH IS YOUR FAVOURITE SECTION IN BIG BAZAAR? 5.5.5.5. WHAT IS THE OFFER THAT YOU LIKE IN BIG BAZAAR?WHAT IS THE OFFER THAT YOU LIKE IN BIG BAZAAR?WHAT IS THE OFFER THAT YOU LIKE IN BIG BAZAAR?WHAT IS THE OFFER THAT YOU LIKE IN BIG BAZAAR? 6.6.6.6. HOW DO YOU COME TO KNOW ABOUT BIG BAZAAR OFFER?HOW DO YOU COME TO KNOW ABOUT BIG BAZAAR OFFER?HOW DO YOU COME TO KNOW ABOUT BIG BAZAAR OFFER?HOW DO YOU COME TO KNOW ABOUT BIG BAZAAR OFFER? 7.7.7.7. DO YOU LIKE TO SHOP ON A PARTICULAR DAY IN BIG BAZAAR?DO YOU LIKE TO SHOP ON A PARTICULAR DAY IN BIG BAZAAR?DO YOU LIKE TO SHOP ON A PARTICULAR DAY IN BIG BAZAAR?DO YOU LIKE TO SHOP ON A PARTICULAR DAY IN BIG BAZAAR? 8.8.8.8. ARE YOU AWARE OF WEDNESDAY BAZAAR?ARE YOU AWARE OF WEDNESDAY BAZAAR?ARE YOU AWARE OF WEDNESDAY BAZAAR?ARE YOU AWARE OF WEDNESDAY BAZAAR? 9.9.9.9. WHAT ARE THE OTHER PLACES WHAT ARE THE OTHER PLACES WHAT ARE THE OTHER PLACES WHAT ARE THE OTHER PLACES THAT YOU LIKE TO SHOP IN AGRA?THAT YOU LIKE TO SHOP IN AGRA?THAT YOU LIKE TO SHOP IN AGRA?THAT YOU LIKE TO SHOP IN AGRA?

10.10.10.10. WHAT ACCORDING TO YOU HINDERS YOUR FREQUENT SHOPPING AT BIG BAZAAR?WHAT ACCORDING TO YOU HINDERS YOUR FREQUENT SHOPPING AT BIG BAZAAR?WHAT ACCORDING TO YOU HINDERS YOUR FREQUENT SHOPPING AT BIG BAZAAR?WHAT ACCORDING TO YOU HINDERS YOUR FREQUENT SHOPPING AT BIG BAZAAR?

� RESEARCH QUESTIONS:RESEARCH QUESTIONS:RESEARCH QUESTIONS:RESEARCH QUESTIONS: for external survey:for external survey:for external survey:for external survey:

1.1.1.1. HOW DO YOU COME TO KNOW ABOUT BIG BAZAAR ?HOW DO YOU COME TO KNOW ABOUT BIG BAZAAR ?HOW DO YOU COME TO KNOW ABOUT BIG BAZAAR ?HOW DO YOU COME TO KNOW ABOUT BIG BAZAAR ?

2.2.2.2. WHAT IS THE OFFER THAT YOU LIKE IN BIG BAZAAR?WHAT IS THE OFFER THAT YOU LIKE IN BIG BAZAAR?WHAT IS THE OFFER THAT YOU LIKE IN BIG BAZAAR?WHAT IS THE OFFER THAT YOU LIKE IN BIG BAZAAR?

3.3.3.3. ACCORDING TO YOU WHAT IACCORDING TO YOU WHAT IACCORDING TO YOU WHAT IACCORDING TO YOU WHAT IS BIG BAZAAR?S BIG BAZAAR?S BIG BAZAAR?S BIG BAZAAR?

4.4.4.4. WHAT IS YOUR MONTHLY SHOPPING BUDGET?WHAT IS YOUR MONTHLY SHOPPING BUDGET?WHAT IS YOUR MONTHLY SHOPPING BUDGET?WHAT IS YOUR MONTHLY SHOPPING BUDGET?

5.5.5.5. WHY DO YOU GO TO BIG BAZAAR?WHY DO YOU GO TO BIG BAZAAR?WHY DO YOU GO TO BIG BAZAAR?WHY DO YOU GO TO BIG BAZAAR?

6.6.6.6. WHAT ARE THE PLACES THAT YOU LIKE TO SHOP IN AGRA?WHAT ARE THE PLACES THAT YOU LIKE TO SHOP IN AGRA?WHAT ARE THE PLACES THAT YOU LIKE TO SHOP IN AGRA?WHAT ARE THE PLACES THAT YOU LIKE TO SHOP IN AGRA?

7.7.7.7. HOW WILL YOU RATE BIG BAZAAR PRICES IN COMPARITION TO THE MARKET PRICE?HOW WILL YOU RATE BIG BAZAAR PRICES IN COMPARITION TO THE MARKET PRICE?HOW WILL YOU RATE BIG BAZAAR PRICES IN COMPARITION TO THE MARKET PRICE?HOW WILL YOU RATE BIG BAZAAR PRICES IN COMPARITION TO THE MARKET PRICE?

7

Type of Research DesignType of Research DesignType of Research DesignType of Research Design

In this report wIn this report wIn this report wIn this report we have used Descriptive research Design.e have used Descriptive research Design.e have used Descriptive research Design.e have used Descriptive research Design.

As the name implies the major objective of descriptive research is to describe some thingAs the name implies the major objective of descriptive research is to describe some thingAs the name implies the major objective of descriptive research is to describe some thingAs the name implies the major objective of descriptive research is to describe some thing---- usually market usually market usually market usually market

characteristics or functions. Descriptive research is conducted for the following reason.characteristics or functions. Descriptive research is conducted for the following reason.characteristics or functions. Descriptive research is conducted for the following reason.characteristics or functions. Descriptive research is conducted for the following reason.

1.1.1.1. To describe the chTo describe the chTo describe the chTo describe the characteristics of relevant groups, such as consumers , sales people, organization, aracteristics of relevant groups, such as consumers , sales people, organization, aracteristics of relevant groups, such as consumers , sales people, organization, aracteristics of relevant groups, such as consumers , sales people, organization, market areas. market areas. market areas. market areas.

2.2.2.2. To estimate the percentage of units in a specified population exhibiting a certain To estimate the percentage of units in a specified population exhibiting a certain To estimate the percentage of units in a specified population exhibiting a certain To estimate the percentage of units in a specified population exhibiting a certain behaviorbehaviorbehaviorbehavior....

3.3.3.3. To determine the perceptions of product characteristics.To determine the perceptions of product characteristics.To determine the perceptions of product characteristics.To determine the perceptions of product characteristics.

4.4.4.4. To deterTo deterTo deterTo determine the degree to which marketing variables are associated.mine the degree to which marketing variables are associated.mine the degree to which marketing variables are associated.mine the degree to which marketing variables are associated.

5.5.5.5. To make specific predictions. To make specific predictions. To make specific predictions. To make specific predictions.

8

INFORMATION NEEDEDINFORMATION NEEDEDINFORMATION NEEDEDINFORMATION NEEDED

• COMPONENT 1COMPONENT 1COMPONENT 1COMPONENT 1: This component involves the information like, : This component involves the information like, : This component involves the information like, : This component involves the information like, FROM WHERE FROM WHERE FROM WHERE FROM WHERE DDDDID CUSTOMER ID CUSTOMER ID CUSTOMER ID CUSTOMER CCCCAAAAME TO KNOW ABOUT BIG BAZAARME TO KNOW ABOUT BIG BAZAARME TO KNOW ABOUT BIG BAZAARME TO KNOW ABOUT BIG BAZAAR????

• COMPONENT 2COMPONENT 2COMPONENT 2COMPONENT 2: This compone: This compone: This compone: This component involves the information like,nt involves the information like,nt involves the information like,nt involves the information like, WHATWHATWHATWHAT DODODODO CUSTOMERCUSTOMERCUSTOMERCUSTOMER LIKELIKELIKELIKE ININININ

BIGBIGBIGBIG BAZAAR?BAZAAR?BAZAAR?BAZAAR?

• COMPONENT 3COMPONENT 3COMPONENT 3COMPONENT 3: : : : This component involves the information like, This component involves the information like, This component involves the information like, This component involves the information like, HOW OFTEN HOW OFTEN HOW OFTEN HOW OFTEN DOESDOESDOESDOES CUSTOMERCUSTOMERCUSTOMERCUSTOMER VISIT BIG BAZAAR?VISIT BIG BAZAAR?VISIT BIG BAZAAR?VISIT BIG BAZAAR?

• COMPONENT 4COMPONENT 4COMPONENT 4COMPONENT 4: : : : This component involves theThis component involves theThis component involves theThis component involves the information like, information like, information like, information like, WHICH WHICH WHICH WHICH SECTION DO SECTION DO SECTION DO SECTION DO CUSTOMCUSTOMCUSTOMCUSTOMER LIKE MOSTER LIKE MOSTER LIKE MOSTER LIKE MOST IN BIG BAZAAR?IN BIG BAZAAR?IN BIG BAZAAR?IN BIG BAZAAR?

• COMPONENT 5COMPONENT 5COMPONENT 5COMPONENT 5::::This component involveThis component involveThis component involveThis component involves the information like, s the information like, s the information like, s the information like, THE OFFER THAT THE OFFER THAT THE OFFER THAT THE OFFER THAT CUSTOMERCUSTOMERCUSTOMERCUSTOMER LIKE IN BIG BAZAAR?LIKE IN BIG BAZAAR?LIKE IN BIG BAZAAR?LIKE IN BIG BAZAAR?

• COMPONENT 6COMPONENT 6COMPONENT 6COMPONENT 6::::This component involvesThis component involvesThis component involvesThis component involves the information like, the information like, the information like, the information like, THE OTHER PLACES THE OTHER PLACES THE OTHER PLACES THE OTHER PLACES WHERE WHERE WHERE WHERE CUSTOMERSCUSTOMERSCUSTOMERSCUSTOMERS LIKE TO SHOP IN AGRA?LIKE TO SHOP IN AGRA?LIKE TO SHOP IN AGRA?LIKE TO SHOP IN AGRA?

• COMPONENT COMPONENT COMPONENT COMPONENT 7777::::This component involves the informaThis component involves the informaThis component involves the informaThis component involves the information like, tion like, tion like, tion like, WHAT ACCORDING TO WHAT ACCORDING TO WHAT ACCORDING TO WHAT ACCORDING TO CUSTOMERCUSTOMERCUSTOMERCUSTOMER HINDERS HINDERS HINDERS HINDERS THEIRTHEIRTHEIRTHEIR FREQUENT SHOPPING AT BIG BAZAAR?FREQUENT SHOPPING AT BIG BAZAAR?FREQUENT SHOPPING AT BIG BAZAAR?FREQUENT SHOPPING AT BIG BAZAAR?

• COMPONENT 8COMPONENT 8COMPONENT 8COMPONENT 8::::This component involves thThis component involves thThis component involves thThis component involves the information likee information likee information likee information like, HOW , HOW , HOW , HOW DOESDOESDOESDOES CUSTOMERCUSTOMERCUSTOMERCUSTOMER RATE RATE RATE RATE BIG BAZAAR PRICE IN COMPARIBIG BAZAAR PRICE IN COMPARIBIG BAZAAR PRICE IN COMPARIBIG BAZAAR PRICE IN COMPARISSSSION TO THE MARKET PRICE?ION TO THE MARKET PRICE?ION TO THE MARKET PRICE?ION TO THE MARKET PRICE?

• COMPONENT 9COMPONENT 9COMPONENT 9COMPONENT 9::::This component involves thThis component involves thThis component involves thThis component involves the information like,e information like,e information like,e information like, THETHETHETHE MONTHLY SHOPPING MONTHLY SHOPPING MONTHLY SHOPPING MONTHLY SHOPPING BUDGETBUDGETBUDGETBUDGET OF BIG BAZAAR CUSTOMEROF BIG BAZAAR CUSTOMEROF BIG BAZAAR CUSTOMEROF BIG BAZAAR CUSTOMER????

• COMPONENT 10COMPONENT 10COMPONENT 10COMPONENT 10:::: No additional information needed from the respondents.No additional information needed from the respondents.No additional information needed from the respondents.No additional information needed from the respondents.

9

Data Collection from Primary sourceData Collection from Primary sourceData Collection from Primary sourceData Collection from Primary source

We used survWe used survWe used survWe used survey method of personal interview technique. In this we gave a questionnaire to our ey method of personal interview technique. In this we gave a questionnaire to our ey method of personal interview technique. In this we gave a questionnaire to our ey method of personal interview technique. In this we gave a questionnaire to our respondents and trespondents and trespondents and trespondents and these questionnaires are the basis of ourhese questionnaires are the basis of ourhese questionnaires are the basis of ourhese questionnaires are the basis of our primary data. primary data. primary data. primary data.

We have divided the queWe have divided the queWe have divided the queWe have divided the questionnaire in five parts:stionnaire in five parts:stionnaire in five parts:stionnaire in five parts:

FirstFirstFirstFirst we askwe askwe askwe askedededed some personal details like name age some personal details like name age some personal details like name age some personal details like name age ,gender ,occupation and address of our,gender ,occupation and address of our,gender ,occupation and address of our,gender ,occupation and address of our respondents respondents respondents respondents ....

Secondly, Secondly, Secondly, Secondly, we askwe askwe askwe askedededed how did they came to know about big bazaar and the offers given by big bazaar, how did they came to know about big bazaar and the offers given by big bazaar, how did they came to know about big bazaar and the offers given by big bazaar, how did they came to know about big bazaar and the offers given by big bazaar, so that we can know about the effectiveness of the various marketing tools used by big bazaarso that we can know about the effectiveness of the various marketing tools used by big bazaarso that we can know about the effectiveness of the various marketing tools used by big bazaarso that we can know about the effectiveness of the various marketing tools used by big bazaar....

ThirdlyThirdlyThirdlyThirdly, w, w, w, we aske aske aske askedededed the respondents the respondents the respondents the respondents about what do they like in big bazaar and what hinders their about what do they like in big bazaar and what hinders their about what do they like in big bazaar and what hinders their about what do they like in big bazaar and what hinders their frequent shopping at big bazaarfrequent shopping at big bazaarfrequent shopping at big bazaarfrequent shopping at big bazaar and what are the sections that they like to shop in Big Bazaarand what are the sections that they like to shop in Big Bazaarand what are the sections that they like to shop in Big Bazaarand what are the sections that they like to shop in Big Bazaar from this from this from this from this we can know what attracts our customers to us and what hinders thewe can know what attracts our customers to us and what hinders thewe can know what attracts our customers to us and what hinders thewe can know what attracts our customers to us and what hinders their shopping at big bazaar.ir shopping at big bazaar.ir shopping at big bazaar.ir shopping at big bazaar.

Fourthly we asked them about the frequency of their visit in Fourthly we asked them about the frequency of their visit in Fourthly we asked them about the frequency of their visit in Fourthly we asked them about the frequency of their visit in BBBBig Bazaarig Bazaarig Bazaarig Bazaar , and the other places that they , and the other places that they , and the other places that they , and the other places that they visit for shopping apart from Big Bazaar.visit for shopping apart from Big Bazaar.visit for shopping apart from Big Bazaar.visit for shopping apart from Big Bazaar.

Lastly Lastly Lastly Lastly we asked our respondents about what they think about big bazaar is it a malwe asked our respondents about what they think about big bazaar is it a malwe asked our respondents about what they think about big bazaar is it a malwe asked our respondents about what they think about big bazaar is it a mall or a shop in a mall l or a shop in a mall l or a shop in a mall l or a shop in a mall

and how much they spend on shopping of grocery itemsand how much they spend on shopping of grocery itemsand how much they spend on shopping of grocery itemsand how much they spend on shopping of grocery items. These information are base of our primary . These information are base of our primary . These information are base of our primary . These information are base of our primary data.data.data.data.

10

SamplingSamplingSamplingSampling

The age group of our The age group of our The age group of our The age group of our Target PopulationTarget PopulationTarget PopulationTarget Population is 13is 13is 13is 13 and above we have divided them in four different age and above we have divided them in four different age and above we have divided them in four different age and above we have divided them in four different age groups .groups .groups .groups .

Our Our Our Our Sampling FSampling FSampling FSampling Framerameramerame consists of people who consists of people who consists of people who consists of people who live in Agra and people who visit big bazaar .live in Agra and people who visit big bazaar .live in Agra and people who visit big bazaar .live in Agra and people who visit big bazaar .

Our Our Our Our Sample SizeSample SizeSample SizeSample Size is of 1000 is of 1000 is of 1000 is of 1000 respondent’srespondent’srespondent’srespondent’s ....we divided this survey in two phases:we divided this survey in two phases:we divided this survey in two phases:we divided this survey in two phases:

1.1.1.1. Internal survey(500 respondents)Internal survey(500 respondents)Internal survey(500 respondents)Internal survey(500 respondents)

2.2.2.2. External survey(500 respondents)External survey(500 respondents)External survey(500 respondents)External survey(500 respondents)

11

Field workField workField workField work

A good survey need propA good survey need propA good survey need propA good survey need proper planning and implementation that is what we did in our survey. We divided er planning and implementation that is what we did in our survey. We divided er planning and implementation that is what we did in our survey. We divided er planning and implementation that is what we did in our survey. We divided the survey in two phase each of 500 as sample size. The first phase was an internal survey and the the survey in two phase each of 500 as sample size. The first phase was an internal survey and the the survey in two phase each of 500 as sample size. The first phase was an internal survey and the the survey in two phase each of 500 as sample size. The first phase was an internal survey and the

second phase was the external survey. The internal survey was a store exit survesecond phase was the external survey. The internal survey was a store exit survesecond phase was the external survey. The internal survey was a store exit survesecond phase was the external survey. The internal survey was a store exit survey where we asked y where we asked y where we asked y where we asked the customer few questions while they were leaving the store after shopping ,there response to the the customer few questions while they were leaving the store after shopping ,there response to the the customer few questions while they were leaving the store after shopping ,there response to the the customer few questions while they were leaving the store after shopping ,there response to the queries were recorded and the internal analysis is done on the basis of those response.queries were recorded and the internal analysis is done on the basis of those response.queries were recorded and the internal analysis is done on the basis of those response.queries were recorded and the internal analysis is done on the basis of those response.

For the external survey we divided Agra in four equFor the external survey we divided Agra in four equFor the external survey we divided Agra in four equFor the external survey we divided Agra in four equal quadrants and then we did our survey in these al quadrants and then we did our survey in these al quadrants and then we did our survey in these al quadrants and then we did our survey in these quadrants one by one .From these four quadrants we selected few localities for our survey For external quadrants one by one .From these four quadrants we selected few localities for our survey For external quadrants one by one .From these four quadrants we selected few localities for our survey For external quadrants one by one .From these four quadrants we selected few localities for our survey For external

survey we asked only those people who already knew about big bazaar and who where big bazaar survey we asked only those people who already knew about big bazaar and who where big bazaar survey we asked only those people who already knew about big bazaar and who where big bazaar survey we asked only those people who already knew about big bazaar and who where big bazaar customers. customers. customers. customers.

12

Data analysisData analysisData analysisData analysis

In this report In this report In this report In this report Tabular and graphicalTabular and graphicalTabular and graphicalTabular and graphical descriptive techniquesdescriptive techniquesdescriptive techniquesdescriptive techniques are used for analysisare used for analysisare used for analysisare used for analysis.... The purpose of my The purpose of my The purpose of my The purpose of my research wasresearch wasresearch wasresearch was ““““To find the effectiveness of marketing tools used by big bazaar in Agra”. To accomplish To find the effectiveness of marketing tools used by big bazaar in Agra”. To accomplish To find the effectiveness of marketing tools used by big bazaar in Agra”. To accomplish To find the effectiveness of marketing tools used by big bazaar in Agra”. To accomplish

ththththe objective I have collected the data frome objective I have collected the data frome objective I have collected the data frome objective I have collected the data from the the the the primary sources.primary sources.primary sources.primary sources. The primary data iThe primary data iThe primary data iThe primary data is collected through s collected through s collected through s collected through survey method in which we provided our respondents a questionnaire, through whisurvey method in which we provided our respondents a questionnaire, through whisurvey method in which we provided our respondents a questionnaire, through whisurvey method in which we provided our respondents a questionnaire, through which we collected ch we collected ch we collected ch we collected information .information .information .information .

Internal survey:Internal survey:Internal survey:Internal survey:

In the questionnaire we havIn the questionnaire we havIn the questionnaire we havIn the questionnaire we have used some options like shopping environment this includes the staff e used some options like shopping environment this includes the staff e used some options like shopping environment this includes the staff e used some options like shopping environment this includes the staff response ,music , air conditioning , and the option of selecting things among various other products and response ,music , air conditioning , and the option of selecting things among various other products and response ,music , air conditioning , and the option of selecting things among various other products and response ,music , air conditioning , and the option of selecting things among various other products and options like visit mooptions like visit mooptions like visit mooptions like visit monthly here we have categorized nthly here we have categorized nthly here we have categorized nthly here we have categorized 1111----4 visits are monthly, 54 visits are monthly, 54 visits are monthly, 54 visits are monthly, 5----11112 visits are frequently and 2 visits are frequently and 2 visits are frequently and 2 visits are frequently and more than 12 visits are quit often.more than 12 visits are quit often.more than 12 visits are quit often.more than 12 visits are quit often.

13

QUESTIONNAIREQUESTIONNAIREQUESTIONNAIREQUESTIONNAIRE(INTERNAL) NAMENAMENAMENAME ::::

AGEAGEAGEAGE :::: 13131313----23232323 23232323----33 33 33 33 33333333----43434343 43 AND ABOVE43 AND ABOVE43 AND ABOVE43 AND ABOVE

GENDER GENDER GENDER GENDER : : : : MALE FEMALE

OCCUPATIONOCCUPATIONOCCUPATIONOCCUPATION : : : : SERVICE HOUSEWIFE

STUDENT BUSINESS

ADDRESS :______________________________________________________________________________ADDRESS :______________________________________________________________________________ADDRESS :______________________________________________________________________________ADDRESS :__________________________________________________________________________________________________________________________________________________________ 1)1)1)1) WHAT DO YOU LIKE IN BIG BAZAAWHAT DO YOU LIKE IN BIG BAZAAWHAT DO YOU LIKE IN BIG BAZAAWHAT DO YOU LIKE IN BIG BAZAAR?R?R?R?

PRICE VARIETYOF GOODS DISCOUNTS SHOPPING ENVIRONMENT

2)2)2)2) ACCORDING TO YOU WHAT IS BIG BAZAAR?ACCORDING TO YOU WHAT IS BIG BAZAAR?ACCORDING TO YOU WHAT IS BIG BAZAAR?ACCORDING TO YOU WHAT IS BIG BAZAAR?

A MALL A SHOP IN THE MALL

3)3)3)3) HOW OFTEN DO YOU VISIT BIG BAZAAR?HOW OFTEN DO YOU VISIT BIG BAZAAR?HOW OFTEN DO YOU VISIT BIG BAZAAR?HOW OFTEN DO YOU VISIT BIG BAZAAR?

FIRST TIME MONTHLY (1-4) WEEKLY(5-12) QUITE OFTEN(12 & ABOVE)

4)4)4)4) WHICH IS YOUR FAVOURITE SECTION IN BIG BAZAAR?WHICH IS YOUR FAVOURITE SECTION IN BIG BAZAAR?WHICH IS YOUR FAVOURITE SECTION IN BIG BAZAAR?WHICH IS YOUR FAVOURITE SECTION IN BIG BAZAAR?

ELECTRONIC APPLIANCE MOBILE SECTION BOOK DEPOT COSMETIC SECTION SPORTS SECTION AYURVEDA SECTION WATCH SECTION FURNITURE SECTION FOOD BAZAAR PLASTIC SECTION UTENSIL SECTION JWELLERY SECTION FURNITURE SECTION CHILL SECTION

14

DÉCOR SECTION LUGGAGE SECTION SHOE SECTION DÉCOR SECTION CLOTH SECTION:CLOTH SECTION:CLOTH SECTION:CLOTH SECTION:

KIDS SECTION WOMEN SECTION MEN SECTION LINEN SECTION

5)5)5)5) WHAT IS THE OFFER THAT YOU LIKE IN BIG BAZAAR?WHAT IS THE OFFER THAT YOU LIKE IN BIG BAZAAR?WHAT IS THE OFFER THAT YOU LIKE IN BIG BAZAAR?WHAT IS THE OFFER THAT YOU LIKE IN BIG BAZAAR?

BUY ONE GET ONE FREE DISCOUNTS 50% DISCOUNT PRICE CHALLENGE 50TH PERSON CASH BACK WEDNESDAY BAZAAR DECEMBER DHOOM SABSE SASTE TIN DIN EXCHANGE MELA DHAL CHAWAL DHAMAKA

6)6)6)6) HOW DO YOU COME TO KNOW ABOUT BIG BAZAAR OFFER?HOW DO YOU COME TO KNOW ABOUT BIG BAZAAR OFFER?HOW DO YOU COME TO KNOW ABOUT BIG BAZAAR OFFER?HOW DO YOU COME TO KNOW ABOUT BIG BAZAAR OFFER?

BANNERS HOARDINGS

MOBILE VAN LEAFLETS FROM FRIENDS & FAMILY TELEVISION AFTER COMING TO STORE AUTO BRANDING PRESS ADVERTISEMENT:PRESS ADVERTISEMENT:PRESS ADVERTISEMENT:PRESS ADVERTISEMENT:

AMAR UJALA DAINIK JAGRAN HINDUSTAN TIMES DLA

CABLE TELEVISION:CABLE TELEVISION:CABLE TELEVISION:CABLE TELEVISION:

MOON TV SEA TV COMMENTS:______________________________________________________________________________________

15

7)7)7)7) DO YOU LIKE TO SHOP ON A PARTICULAR DAY IN BIG BAZAAR?DO YOU LIKE TO SHOP ON A PARTICULAR DAY IN BIG BAZAAR?DO YOU LIKE TO SHOP ON A PARTICULAR DAY IN BIG BAZAAR?DO YOU LIKE TO SHOP ON A PARTICULAR DAY IN BIG BAZAAR?

YES NO IF YES, WHENIF YES, WHENIF YES, WHENIF YES, WHEN

MONDAY TEUSDAY

WEDNESDAY THURSDAY FRIDAY SATURDAY

SUNDAY

8)8)8)8) ARE YOU AWARE OF WEDNESDAY BAZAAR?ARE YOU AWARE OF WEDNESDAY BAZAAR?ARE YOU AWARE OF WEDNESDAY BAZAAR?ARE YOU AWARE OF WEDNESDAY BAZAAR?

YES NO 9)9)9)9) WHAT ARE THE OTHER PLACES THAT YOU LIKE TO SHOP IN AGRA?WHAT ARE THE OTHER PLACES THAT YOU LIKE TO SHOP IN AGRA?WHAT ARE THE OTHER PLACES THAT YOU LIKE TO SHOP IN AGRA?WHAT ARE THE OTHER PLACES THAT YOU LIKE TO SHOP IN AGRA?

BACHOOMAL COLLECTION SALASAAR

SURESH CHAND & DINESH CHAND SHUBHIKSHA

LOCAL MARKET:LOCAL MARKET:LOCAL MARKET:LOCAL MARKET: SADAR BAZAAR RAJA KI MANDI KAMLA NAGAR KINARI BAZAAR SANJAY PLACES SUBHAS BAZAAR

10)10)10)10) WHAT ACCORDING TO YOU HINDERS YOUR FREQUENT SHOPPING AT BIG BAZAAR?WHAT ACCORDING TO YOU HINDERS YOUR FREQUENT SHOPPING AT BIG BAZAAR?WHAT ACCORDING TO YOU HINDERS YOUR FREQUENT SHOPPING AT BIG BAZAAR?WHAT ACCORDING TO YOU HINDERS YOUR FREQUENT SHOPPING AT BIG BAZAAR?

PRICE DISTANCE PARKING WAITING TIME ON EXIT

16

QUESTIONNAIREQUESTIONNAIREQUESTIONNAIREQUESTIONNAIRE (EXTERNAL)

NAMENAMENAMENAME ::::

AGEAGEAGEAGE :::: 13131313----23232323 23232323----33333333 33333333----43434343 43 AND ABOVE43 AND ABOVE43 AND ABOVE43 AND ABOVE

GENDERGENDERGENDERGENDER : : : : MALE FEMALE

OCCUPATION OCCUPATION OCCUPATION OCCUPATION :::: SERVICE HOUSEWIFE STUDENT BUSINESS

ADDRESS :_____________________________________________________________ADDRESS :_____________________________________________________________ADDRESS :_____________________________________________________________ADDRESS :_________________________________________________________________________________________________________________________________

1)1)1)1) DO YOU DO YOU DO YOU DO YOU KNOW ABOUT KNOW ABOUT KNOW ABOUT KNOW ABOUT BIG BAZAAR?BIG BAZAAR?BIG BAZAAR?BIG BAZAAR?

YES NO IF YES HOW DHOW DHOW DHOW DO YOU COME TO KNOW ABOUT BIG BAZAAR ?O YOU COME TO KNOW ABOUT BIG BAZAAR ?O YOU COME TO KNOW ABOUT BIG BAZAAR ?O YOU COME TO KNOW ABOUT BIG BAZAAR ?

BANNERS HOARDINGS

MOBILE VAN LEAFLETS

FROM FRIENDS & FAMILY TELEVISION

AFTER COMING TO STORE AUTO BRANDING

PRESSPRESSPRESSPRESS ADVERTISEMENTADVERTISEMENTADVERTISEMENTADVERTISEMENT:::: AMAR UJALA DAINIK JAGRAN HINDUSTAN TIMES DLA

CABLE TELEVISION:CABLE TELEVISION:CABLE TELEVISION:CABLE TELEVISION: MOON TV SEA TV

COMMENTS:__________________________________________________________________________________

2)2)2)2) WHAT IS THE OFFER THAT YOU LIKE IN BIG BAZAAR?WHAT IS THE OFFER THAT YOU LIKE IN BIG BAZAAR?WHAT IS THE OFFER THAT YOU LIKE IN BIG BAZAAR?WHAT IS THE OFFER THAT YOU LIKE IN BIG BAZAAR?

BUY ONE GET ONE FREE DISCOUNTS 50% DISCOUNT PRICE CHALLENGE

17

50TH PERSON CASH BACK WEDNESDAY BAZAAR DECEMBER DHOOM SABSE SASTE TIN DIN EXCHANGE MELA DHAL CHAWAL DHAMAKA

3)3)3)3) ACCORDING TO YOU WHAT IS BIG BAZAAR?ACCORDING TO YOU WHAT IS BIG BAZAAR?ACCORDING TO YOU WHAT IS BIG BAZAAR?ACCORDING TO YOU WHAT IS BIG BAZAAR?

A MALL A SHOP IN THE MALL

4)4)4)4) WHAT WHAT WHAT WHAT IS YOUR MONTHLY SHOPPING BUDGET?IS YOUR MONTHLY SHOPPING BUDGET?IS YOUR MONTHLY SHOPPING BUDGET?IS YOUR MONTHLY SHOPPING BUDGET?

500-1500 1500-2500

2500-3500 3500 & ABOVE 5)5)5)5) WHY DO YOU GO TO BIG BAZAAR?WHY DO YOU GO TO BIG BAZAAR?WHY DO YOU GO TO BIG BAZAAR?WHY DO YOU GO TO BIG BAZAAR?

PRICE VARIETYOF GOODS DISCOUNTS SHOPPING ENVIRONMENT

6)6)6)6) WHAT ARE THE WHAT ARE THE WHAT ARE THE WHAT ARE THE PLACES THAT YOU LIKE TO SHOP IN AGRA?PLACES THAT YOU LIKE TO SHOP IN AGRA?PLACES THAT YOU LIKE TO SHOP IN AGRA?PLACES THAT YOU LIKE TO SHOP IN AGRA?

BACHOOMAL COLLECTION SALASAAR

SURESH CHAND & DINESH CHAND SHUBHIKSHA

LOCAL MARKET:LOCAL MARKET:LOCAL MARKET:LOCAL MARKET: SADAR BAZAAR RAJA KI MANDI KAMLA NAGAR KINARI BAZAAR SANJAY PLACES SUBHAS BAZAAR

7)7)7)7) HOW WILL YOU RHOW WILL YOU RHOW WILL YOU RHOW WILL YOU RATE BIG BAZAAR PRICES IN COMPARITION TO THE MARKET PRICE?ATE BIG BAZAAR PRICES IN COMPARITION TO THE MARKET PRICE?ATE BIG BAZAAR PRICES IN COMPARITION TO THE MARKET PRICE?ATE BIG BAZAAR PRICES IN COMPARITION TO THE MARKET PRICE?

CHEAPER COSTLY AT PAR

18

Analysis (Analysis (Analysis (Analysis (internal)internal)internal)internal)

1. 322 customers visit 4 times in a month i322 customers visit 4 times in a month i322 customers visit 4 times in a month i322 customers visit 4 times in a month i; e; e; e; e 64.4% of the 500 64.4% of the 500 64.4% of the 500 64.4% of the 500 respondents. respondents. respondents. respondents. OutOutOutOut of these 322 of these 322 of these 322 of these 322

customers 40.9% customers knew about Wednecustomers 40.9% customers knew about Wednecustomers 40.9% customers knew about Wednecustomers 40.9% customers knew about Wednesday bazaar.sday bazaar.sday bazaar.sday bazaar.

2. 18.2% customers i18.2% customers i18.2% customers i18.2% customers i; e; e; e; e 91 respondents came first time and 20% of them were aware of Wednesday 91 respondents came first time and 20% of them were aware of Wednesday 91 respondents came first time and 20% of them were aware of Wednesday 91 respondents came first time and 20% of them were aware of Wednesday

bazaar.bazaar.bazaar.bazaar.

3. QQQQuadrantuadrantuadrantuadrant I : I : I : I : 9%9%9%9%(45 CUSTOMERS)(45 CUSTOMERS)(45 CUSTOMERS)(45 CUSTOMERS) , , , , QQQQuadrantuadrantuadrantuadrant II : 23.4% (117 CII : 23.4% (117 CII : 23.4% (117 CII : 23.4% (117 Customersustomersustomersustomers))))

QQQQuadrantuadrantuadrantuadrant III:III:III:III: 38.2% (191 C38.2% (191 C38.2% (191 C38.2% (191 Customersustomersustomersustomers),),),), QQQQuadrantuadrantuadrantuadrant IV: 18.8IV: 18.8IV: 18.8IV: 18.8%%%% (94 CUSTOMERS(94 CUSTOMERS(94 CUSTOMERS(94 CUSTOMERS).).).).

4. 193 customers 193 customers 193 customers 193 customers knowknowknowknow about Wednesday bazaar iabout Wednesday bazaar iabout Wednesday bazaar iabout Wednesday bazaar i; e; e; e; e 38.6% customers know about Wednesday 38.6% customers know about Wednesday 38.6% customers know about Wednesday 38.6% customers know about Wednesday

bazaar.bazaar.bazaar.bazaar.

5. 43% of customers like buy one get one 43% of customers like buy one get one 43% of customers like buy one get one 43% of customers like buy one get one free,free,free,free, 41% customers like 41% customers like 41% customers like 41% customers like discounts. discounts. discounts. discounts. Wednesday bazaar is Wednesday bazaar is Wednesday bazaar is Wednesday bazaar is

been liked by 5% custombeen liked by 5% custombeen liked by 5% custombeen liked by 5% customers.ers.ers.ers.

6. 65% customers like to visit at least four times in a month.65% customers like to visit at least four times in a month.65% customers like to visit at least four times in a month.65% customers like to visit at least four times in a month.

7. The most effective tool for marketing and communicating the offers to the customer is television I;e The most effective tool for marketing and communicating the offers to the customer is television I;e The most effective tool for marketing and communicating the offers to the customer is television I;e The most effective tool for marketing and communicating the offers to the customer is television I;e

37% customer came to know about big bazaar offers through television customers mentioned 37% customer came to know about big bazaar offers through television customers mentioned 37% customer came to know about big bazaar offers through television customers mentioned 37% customer came to know about big bazaar offers through television customers mentioned pppprice challenge advertisement . 32% of big bazaar customers came to know about the offers after rice challenge advertisement . 32% of big bazaar customers came to know about the offers after rice challenge advertisement . 32% of big bazaar customers came to know about the offers after rice challenge advertisement . 32% of big bazaar customers came to know about the offers after coming to the store ,and 18% customers came to about big bazaar offers through their friends and coming to the store ,and 18% customers came to about big bazaar offers through their friends and coming to the store ,and 18% customers came to about big bazaar offers through their friends and coming to the store ,and 18% customers came to about big bazaar offers through their friends and family members i;e a health 50% contribution in marketing for bfamily members i;e a health 50% contribution in marketing for bfamily members i;e a health 50% contribution in marketing for bfamily members i;e a health 50% contribution in marketing for big bazaar in agra is done through ig bazaar in agra is done through ig bazaar in agra is done through ig bazaar in agra is done through visual merchandising and opinion leaders. visual merchandising and opinion leaders. visual merchandising and opinion leaders. visual merchandising and opinion leaders.

8. 33338888% customers like shopping environment , % customers like shopping environment , % customers like shopping environment , % customers like shopping environment , 16161616% customers like discounts and % customers like discounts and % customers like discounts and % customers like discounts and 38383838% customers % customers % customers % customers

like variety that big bazaar provides them for a product.like variety that big bazaar provides them for a product.like variety that big bazaar provides them for a product.like variety that big bazaar provides them for a product.

9. 35% customers likes to come on a35% customers likes to come on a35% customers likes to come on a35% customers likes to come on a particular day and 62% of these 35% customers like to visit on particular day and 62% of these 35% customers like to visit on particular day and 62% of these 35% customers like to visit on particular day and 62% of these 35% customers like to visit on

weekends.18% customers like to visit on Wednesday.weekends.18% customers like to visit on Wednesday.weekends.18% customers like to visit on Wednesday.weekends.18% customers like to visit on Wednesday.

10. 51% of big bazaar customers also shop in shubhiksha.and 27% likes to shop in salasaar.51% of big bazaar customers also shop in shubhiksha.and 27% likes to shop in salasaar.51% of big bazaar customers also shop in shubhiksha.and 27% likes to shop in salasaar.51% of big bazaar customers also shop in shubhiksha.and 27% likes to shop in salasaar.

11. 32% customer likes to shop in local market sadar 32% customer likes to shop in local market sadar 32% customer likes to shop in local market sadar 32% customer likes to shop in local market sadar bazaabazaabazaabazaar,r,r,r, and 25 % customers like to shop in and 25 % customers like to shop in and 25 % customers like to shop in and 25 % customers like to shop in

rajamandi,rajamandi,rajamandi,rajamandi, 21% in kinari market and 12% in sanjay place market.21% in kinari market and 12% in sanjay place market.21% in kinari market and 12% in sanjay place market.21% in kinari market and 12% in sanjay place market.

19

12. The main hindrance for the frequent visits of big bazaar customer is distance from their home 53% The main hindrance for the frequent visits of big bazaar customer is distance from their home 53% The main hindrance for the frequent visits of big bazaar customer is distance from their home 53% The main hindrance for the frequent visits of big bazaar customer is distance from their home 53%

price 29% and waiting time during billing 9%.price 29% and waiting time during billing 9%.price 29% and waiting time during billing 9%.price 29% and waiting time during billing 9%.

20

InternInternInternInternal analysis al analysis al analysis al analysis graph (graph (graph (graph (from 500 from 500 from 500 from 500 respondentsrespondentsrespondentsrespondents))))

384

116

0

100

200

300

400

male female

GENDER BASED ANALYSIS OF BIG BAZAAR CUSTOMER

MaleMaleMaleMale FemaleFemaleFemaleFemale

384384384384 116116116116

163

65

95

177

0

50

100

150

200

service housewife Student business

OCCUPATION OF BIG BAZAAR CUSTOMERS

ServiceServiceServiceService housewifehousewifehousewifehousewife StudentStudentStudentStudent businessbusinessbusinessbusiness

163163163163 65656565 95959595 177177177177

76.676.676.676.6% of our customer are male% of our customer are male% of our customer are male% of our customer are male

19% of Big Bazaar customers are student.19% of Big Bazaar customers are student.19% of Big Bazaar customers are student.19% of Big Bazaar customers are student.

21

65.2% c65.2% c65.2% c65.2% customer are below 33 year of age.ustomer are below 33 year of age.ustomer are below 33 year of age.ustomer are below 33 year of age. In this 255 respondents iIn this 255 respondents iIn this 255 respondents iIn this 255 respondents i; e; e; e; e 51% are men.51% are men.51% are men.51% are men.

Most of the females are of age group 23Most of the females are of age group 23Most of the females are of age group 23Most of the females are of age group 23----33 years of age.33 years of age.33 years of age.33 years of age.

55

115

276 284

0

50

100

150

200

250

300

price variety

What Do Customer Like In Big Bazaar

pricepricepriceprice DDDDiscountiscountiscountiscount VVVVarietyarietyarietyariety shopping environmentshopping environmentshopping environmentshopping environment

55555555 115115115115 276276276276 284284284284

56.8% of big bazaar customers 56.8% of big bazaar customers 56.8% of big bazaar customers 56.8% of big bazaar customers like the shopping environment.like the shopping environment.like the shopping environment.like the shopping environment. 55.2% of big bazaar customers like the variety of the products available in big bazaar.55.2% of big bazaar customers like the variety of the products available in big bazaar.55.2% of big bazaar customers like the variety of the products available in big bazaar.55.2% of big bazaar customers like the variety of the products available in big bazaar.

231

269

210

220

230

240

250

260

270

a mall shop in mall

big bazaar is a mall or a shop in the mall

a malla malla malla mall shop in mallshop in mallshop in mallshop in mall

231231231231 269269269269

22

53.8% of big bazaar customers know that it is a shop in the mall.53.8% of big bazaar customers know that it is a shop in the mall.53.8% of big bazaar customers know that it is a shop in the mall.53.8% of big bazaar customers know that it is a shop in the mall.

9166

21

322

050

100150200250300350

first time weekly frequently monthly

How often do you visit Big Bazaar in a month.

first timefirst timefirst timefirst time weeklyweeklyweeklyweekly frequentlyfrequentlyfrequentlyfrequently MonthlyMonthlyMonthlyMonthly

91919191 66666666 21212121 322322322322

23

64.4% customers like to visit 164.4% customers like to visit 164.4% customers like to visit 164.4% customers like to visit 1----4 times in a month.4 times in a month.4 times in a month.4 times in a month.

section that customers like

38 11 9116

25 2 5 21

480

24 17 8 18

220

4 50

100200300400500600

elec

tric

alm

obile

se.

..bo

ok d

epot

cosm

etic

...

spor

tsay

urve

da

wat

chfu

rni tu

refo

od b

azaa

rpl

astic

uten

cils

jwel

lary

shoe chil l

déco

rlu

ggag

e

Among the various sections big bazaar customers like Among the various sections big bazaar customers like Among the various sections big bazaar customers like Among the various sections big bazaar customers like food bazaar the most then itfood bazaar the most then itfood bazaar the most then itfood bazaar the most then it’’’’s the cold drink sections the cold drink sections the cold drink sections the cold drink section and and and and cosmetic and personal hygiene section. This is because cosmetic and personal hygiene section. This is because cosmetic and personal hygiene section. This is because cosmetic and personal hygiene section. This is because of the discounts and offers that big bazaar provides in of the discounts and offers that big bazaar provides in of the discounts and offers that big bazaar provides in of the discounts and offers that big bazaar provides in

these these these these sections.sections.sections.sections. 43% customer like men’s wear section and 31% 43% customer like men’s wear section and 31% 43% customer like men’s wear section and 31% 43% customer like men’s wear section and 31%

customer like kids wear section.customer like kids wear section.customer like kids wear section.customer like kids wear section.

ElectricalElectricalElectricalElectrical 38 38 38 38

Mobile sectionMobile sectionMobile sectionMobile section 11111111

Book depotBook depotBook depotBook depot 9999

Cosmetic & personal hygieneCosmetic & personal hygieneCosmetic & personal hygieneCosmetic & personal hygiene 116116116116

SportsSportsSportsSports 25252525

Ayurveda(tulsi)Ayurveda(tulsi)Ayurveda(tulsi)Ayurveda(tulsi) 2222

WatchWatchWatchWatch 5555

FurnitureFurnitureFurnitureFurniture 21212121

Food bazaarFood bazaarFood bazaarFood bazaar 480480480480

PlasticPlasticPlasticPlastic 24242424

UtencilsUtencilsUtencilsUtencils 17171717

JwellaryJwellaryJwellaryJwellary 8888

ShoeShoeShoeShoe 18181818

ChillChillChillChill 220220220220

DécorDécorDécorDécor 4444

LuggageLuggageLuggageLuggage 5555

24

69

47

96

12

0

20

40

60

80

100

kids wear women wear men wear linen

cloth section

282 266

635 38 29

050

100150200250300

Buy 1 get 1 free discount 50th personcash back

Wednesdaybazaar

other sabse saste tindin

offers that customers like

Buy 1 get 1 freeBuy 1 get 1 freeBuy 1 get 1 freeBuy 1 get 1 free discountdiscountdiscountdiscount 50th person cash back50th person cash back50th person cash back50th person cash back Wednesday bazaarWednesday bazaarWednesday bazaarWednesday bazaar OtherOtherOtherOther sabse saste tin dinsabse saste tin dinsabse saste tin dinsabse saste tin din

282282282282 266266266266 6666 35353535 38383838 29292929

43% customers like buy 1 get 1 offer.43% customers like buy 1 get 1 offer.43% customers like buy 1 get 1 offer.43% customers like buy 1 get 1 offer. 41% customers like discounts.41% customers like discounts.41% customers like discounts.41% customers like discounts.

25

20 414 23

145

302251

7050

100150200250300350

bann

ers

hoar

ding

sm

obile

van

leaf

lets

Fri

end

tele

v is i

onaf

ter

com

ing

..au

to b

rand

ing

reach of marketing tools

bannersbannersbannersbanners HoardingsHoardingsHoardingsHoardings mobile vanmobile vanmobile vanmobile van leafletsleafletsleafletsleaflets FriendFriendFriendFriend TelevisionTelevisionTelevisionTelevision after coming to storeafter coming to storeafter coming to storeafter coming to store auto brandingauto brandingauto brandingauto branding

20202020 41414141 4444 23232323 145145145145 302302302302 251251251251 7777

37% customer came to know about the big ba37% customer came to know about the big ba37% customer came to know about the big ba37% customer came to know about the big bazaar offers through television .32% customers came zaar offers through television .32% customers came zaar offers through television .32% customers came zaar offers through television .32% customers came to know about big bazaar offers after coming to big bazaar and 18% customers came to know to know about big bazaar offers after coming to big bazaar and 18% customers came to know to know about big bazaar offers after coming to big bazaar and 18% customers came to know to know about big bazaar offers after coming to big bazaar and 18% customers came to know about big bazaar offers through friends and family members.about big bazaar offers through friends and family members.about big bazaar offers through friends and family members.about big bazaar offers through friends and family members.

26

reach of cable tv among big bazaar customers

88

115

020406080

100120140

sea tv moon tv

sea tvsea tvsea tvsea tv moon tvmoon tvmoon tvmoon tv

88888888 115115115115

150128

18 2310

22

0

50

100

150

amarujala dainik jagran hindustan dla toi hindu stantimes

newspaper as a marketing tool

amarujalaamarujalaamarujalaamarujala dainik jagrandainik jagrandainik jagrandainik jagran hindustanhindustanhindustanhindustan dladladladla TTTToioioioi hindustan timeshindustan timeshindustan timeshindustan times

150150150150 128128128128 18181818 23232323 10101010 22222222

57% customers came to know about big bazaar offers through moon cable tv.57% customers came to know about big bazaar offers through moon cable tv.57% customers came to know about big bazaar offers through moon cable tv.57% customers came to know about big bazaar offers through moon cable tv.

27

YYYYeseseses nononono

176176176176 323323323323

27

9

38

1 721

106

0

20

40

60

80

100

120

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

customers like to come on...

MondayMondayMondayMonday TuesdayTuesdayTuesdayTuesday WednesdayWednesdayWednesdayWednesday ThursdayThursdayThursdayThursday FridayFridayFridayFriday SaturdaySaturdaySaturdaySaturday SundaySundaySundaySunday

27272727 9999 38383838 1111 7777 21212121 106106106106

35% customers like to come on a particular day.35% customers like to come on a particular day.35% customers like to come on a particular day.35% customers like to come on a particular day. In this 52% customers like to come on In this 52% customers like to come on In this 52% customers like to come on In this 52% customers like to come on Sunday,Sunday,Sunday,Sunday, 18% 18% 18% 18% customer on Wednesday and 13% customers on customer on Wednesday and 13% customers on customer on Wednesday and 13% customers on customer on Wednesday and 13% customers on Monday.Monday.Monday.Monday.

193

306

0

100

200

300

400

Yes no

wednesday bazaar

YesYesYesYes nononono

193193193193 306306306306

39% customers know about Wednesday bazaar.39% customers know about Wednesday bazaar.39% customers know about Wednesday bazaar.39% customers know about Wednesday bazaar.

28

32

63

20

122

0

50

100

150

bachoomal salasaar sureschand Shubhiksha

places where big bazaar customer like to shop in ag ra.

bachoomalbachoomalbachoomalbachoomal salasaarsalasaarsalasaarsalasaar sureschandsureschandsureschandsureschand ShubhikshaShubhikshaShubhikshaShubhiksha

32323232 63636363 20202020 122122122122

214

169

36

139

81

33

0

50

100

150

200

250

Sadar rajamandi kamlanagar kinari sanjayplace subhash ma rket

local market place where big bazaar customer like t o shop in agra.

SadarSadarSadarSadar rajamandirajamandirajamandirajamandi kamlanagarkamlanagarkamlanagarkamlanagar KinariKinariKinariKinari sanjayplacesanjayplacesanjayplacesanjayplace subhash marketsubhash marketsubhash marketsubhash market

214214214214 169169169169 36363636 139139139139 81818181 33333333

29

130

246

3

40 36

0

50

100

150

200

250

price distance parking waiting time Other

Hinderance in frequent shopping at big bazaar.

PricePricePricePrice distancedistancedistancedistance parkingparkingparkingparking waiting timewaiting timewaiting timewaiting time OtherOtherOtherOther

130130130130 246246246246 3333 40404040 36363636

53535353% customers think% customers think% customers think% customers think distance is the main hindrance in there hopping at big bazaar.distance is the main hindrance in there hopping at big bazaar.distance is the main hindrance in there hopping at big bazaar.distance is the main hindrance in there hopping at big bazaar.

30

AAAAnalytical nalytical nalytical nalytical resultresultresultresult ((((external)external)external)external)

1. 33%33%33%33% of customers are of age group 33of customers are of age group 33of customers are of age group 33of customers are of age group 33----43 years of age , 30% are of age group 2343 years of age , 30% are of age group 2343 years of age , 30% are of age group 2343 years of age , 30% are of age group 23----33 years of age. 33 years of age. 33 years of age. 33 years of age.

2. 35% of customers are from service 35% of customers are from service 35% of customers are from service 35% of customers are from service class , 24% of customers are from business class as well as class , 24% of customers are from business class as well as class , 24% of customers are from business class as well as class , 24% of customers are from business class as well as

students , 17% of customers are house wife.students , 17% of customers are house wife.students , 17% of customers are house wife.students , 17% of customers are house wife.

3. 32% customers are those who came to know about big bazaar from their friends and family , 19% 32% customers are those who came to know about big bazaar from their friends and family , 19% 32% customers are those who came to know about big bazaar from their friends and family , 19% 32% customers are those who came to know about big bazaar from their friends and family , 19%

came to know about big bazaar through hoardings , 15% aftcame to know about big bazaar through hoardings , 15% aftcame to know about big bazaar through hoardings , 15% aftcame to know about big bazaar through hoardings , 15% after visiting the store and 11% through er visiting the store and 11% through er visiting the store and 11% through er visiting the store and 11% through leaflets.leaflets.leaflets.leaflets.

4. 36% Customers came to know about big bazaar through Dainik jagran and 28% through 36% Customers came to know about big bazaar through Dainik jagran and 28% through 36% Customers came to know about big bazaar through Dainik jagran and 28% through 36% Customers came to know about big bazaar through Dainik jagran and 28% through

amarujala.amarujala.amarujala.amarujala.

5. Offers that customers like:Offers that customers like:Offers that customers like:Offers that customers like:

6. 26% customers like discounts , 25 % customers like buy one get one free , 16% customers26% customers like discounts , 25 % customers like buy one get one free , 16% customers26% customers like discounts , 25 % customers like buy one get one free , 16% customers26% customers like discounts , 25 % customers like buy one get one free , 16% customers like like like like

50% discounts and 13% customers like Wednesday bazaar. 50% discounts and 13% customers like Wednesday bazaar. 50% discounts and 13% customers like Wednesday bazaar. 50% discounts and 13% customers like Wednesday bazaar.

7. 41% customers think that big bazaar is a mall and 59% think big bazaar is a shop in the mall.41% customers think that big bazaar is a mall and 59% think big bazaar is a shop in the mall.41% customers think that big bazaar is a mall and 59% think big bazaar is a shop in the mall.41% customers think that big bazaar is a mall and 59% think big bazaar is a shop in the mall.

8. 52% customers like to spend 50052% customers like to spend 50052% customers like to spend 50052% customers like to spend 500----1500 RS in a month , 33% customers spend 15001500 RS in a month , 33% customers spend 15001500 RS in a month , 33% customers spend 15001500 RS in a month , 33% customers spend 1500----2500 , 13% 2500 , 13% 2500 , 13% 2500 , 13% customers acustomers acustomers acustomers are those who spend 2500re those who spend 2500re those who spend 2500re those who spend 2500----3500 and 2% are those who spend more than 3500 RS.3500 and 2% are those who spend more than 3500 RS.3500 and 2% are those who spend more than 3500 RS.3500 and 2% are those who spend more than 3500 RS.

9. 35% customers like shopping environment , 30% customers like discounts and 29% customers 35% customers like shopping environment , 30% customers like discounts and 29% customers 35% customers like shopping environment , 30% customers like discounts and 29% customers 35% customers like shopping environment , 30% customers like discounts and 29% customers

like variety that big bazaar provides them for a product.like variety that big bazaar provides them for a product.like variety that big bazaar provides them for a product.like variety that big bazaar provides them for a product.

10. 23% of customers like to shop in 23% of customers like to shop in 23% of customers like to shop in 23% of customers like to shop in subhiksha and bachoomal, 29% like to shop in salasaar and subhiksha and bachoomal, 29% like to shop in salasaar and subhiksha and bachoomal, 29% like to shop in salasaar and subhiksha and bachoomal, 29% like to shop in salasaar and

25% customers like to shop in sureshchand.25% customers like to shop in sureshchand.25% customers like to shop in sureshchand.25% customers like to shop in sureshchand.

11. 30% customers like to shop in rajamandi , 28% like to shop in sanjay place , 16% like to shop in 30% customers like to shop in rajamandi , 28% like to shop in sanjay place , 16% like to shop in 30% customers like to shop in rajamandi , 28% like to shop in sanjay place , 16% like to shop in 30% customers like to shop in rajamandi , 28% like to shop in sanjay place , 16% like to shop in

sadar bazaar and 13% like to shop in kinari bazaar.sadar bazaar and 13% like to shop in kinari bazaar.sadar bazaar and 13% like to shop in kinari bazaar.sadar bazaar and 13% like to shop in kinari bazaar.

12. 63% 63% 63% 63% customers says that big bazaar prices are at par I;e neither less nor more , 24% customers customers says that big bazaar prices are at par I;e neither less nor more , 24% customers customers says that big bazaar prices are at par I;e neither less nor more , 24% customers customers says that big bazaar prices are at par I;e neither less nor more , 24% customers

say that big bazaar prices are cheaper and 13% customers say that big bazaar prices are costly.say that big bazaar prices are cheaper and 13% customers say that big bazaar prices are costly.say that big bazaar prices are cheaper and 13% customers say that big bazaar prices are costly.say that big bazaar prices are cheaper and 13% customers say that big bazaar prices are costly.

31

External analysis External analysis External analysis External analysis graphsgraphsgraphsgraphs ((((From 500 respondents)From 500 respondents)From 500 respondents)From 500 respondents)

97

148164

91

0

50

100

150

200

13-23 23-33 33-43 43<

age of big bazaar customer.

13131313----23232323 23232323----33333333 33333333----43434343 43<43<43<43<

97979797 148148148148 164164164164 91919191

33%33%33%33% of theof theof theof the customer iscustomer iscustomer iscustomer is of age group 33of age group 33of age group 33of age group 33----43 years old43 years old43 years old43 years old, 30, 30, 30, 30% customers are of age group 23% customers are of age group 23% customers are of age group 23% customers are of age group 23----33 years of 33 years of 33 years of 33 years of age.age.age.age.

357

143

0

100

200

300

400

male female

gender of big bazaar customer.

32

malemalemalemale femalefemalefemalefemale

357357357357 143143143143

178

85

119 118

0

50

100

150

200

service housewife student business

occupation of big bazaar customers.

serviceserviceserviceservice housewifehousewifehousewifehousewife studentstudentstudentstudent businessbusinessbusinessbusiness

178178178178 85858585 119119119119 118118118118

33

156188

43

112

322

19

152

100

50100150200250300350

banners hoarding mobile van leaflets friends television a ftercoming

autobranding

customer came to know about big bazaar through.

32% customer32% customer32% customer32% customers came to know about big bazaar through there friends,19% customers came to know s came to know about big bazaar through there friends,19% customers came to know s came to know about big bazaar through there friends,19% customers came to know s came to know about big bazaar through there friends,19% customers came to know about big bazaar through hoardings , 16% customers came to know about big bazaar through about big bazaar through hoardings , 16% customers came to know about big bazaar through about big bazaar through hoardings , 16% customers came to know about big bazaar through about big bazaar through hoardings , 16% customers came to know about big bazaar through banners,15% customers came to know about big bazaar after coming to store.banners,15% customers came to know about big bazaar after coming to store.banners,15% customers came to know about big bazaar after coming to store.banners,15% customers came to know about big bazaar after coming to store.

bannersbannersbannersbanners hoardinghoardinghoardinghoarding mobile vanmobile vanmobile vanmobile van leafletsleafletsleafletsleaflets friendsfriendsfriendsfriends televisiontelevisiontelevisiontelevision after comingafter comingafter comingafter coming auto brandingauto brandingauto brandingauto branding

156156156156 188188188188 43434343 112112112112 322322322322 19191919 152152152152 10101010

34

182

119

0

50

100

150

200

moon sea

CABLE TV

moonmoonmoonmoon seaseaseasea

182182182182 119119119119

117

153

53 41 35 23

0

50

100

150

200

amarujala dainik jagran hindustan dla hindustantimes

toi

News papers

amarujalaamarujalaamarujalaamarujala dainik jagrandainik jagrandainik jagrandainik jagran hindustanhindustanhindustanhindustan dladladladla hindustan timeshindustan timeshindustan timeshindustan times toitoitoitoi

117117117117 153153153153 53535353 41414141 35353535 23232323

35

391 410

254198 206

103

0

100

200

300

400

500

buy one get one discount 50%discount Wednesday bazaar s abse saste tin din other

Offers that customers like.

Buy one get oneBuy one get oneBuy one get oneBuy one get one discountdiscountdiscountdiscount 50%discount50%discount50%discount50%discount Wednesday bazaarWednesday bazaarWednesday bazaarWednesday bazaar sabse saste tin dinsabse saste tin dinsabse saste tin dinsabse saste tin din otherotherotherother

391391391391 410410410410 254254254254 198198198198 206206206206 103103103103

207

293

0

50

100

150

200

250

300

a mall a shop

BIG BAZAAR IS A MALL OR A SHOP IN THE MALL.

a malla malla malla mall a shopa shopa shopa shop

207207207207 293293293293

36

259

167

63

110

50

100

150

200

250

300

500-1500 1500-2500 2500-3500 3500 above

Customers like to spend on grocery items in a month .

500500500500----1500150015001500 1500150015001500----2500250025002500 2500250025002500----3500350035003500 3500 above3500 above3500 above3500 above

259259259259 167167167167 63636363 11111111

71

345 355401

0

100

200

300

400

500

price variety discount shopping environment

Customers like

pricpricpricpriceeee varietyvarietyvarietyvariety discountdiscountdiscountdiscount shopping environmentshopping environmentshopping environmentshopping environment

71717171 345345345345 355355355355 401401401401

37

159

208173 165

0

50

100

150

200

250

bachoomal salasar suresh chand shubhiksha

Other places where customers like to shop in.

BachoomalBachoomalBachoomalBachoomal salasarsalasarsalasarsalasar suresh chandsuresh chandsuresh chandsuresh chand shubhikshashubhikshashubhikshashubhiksha

159159159159 208208208208 173173173173 165165165165

197

369

102160

347

66

0

100

200

300

400

sadar rajamandi kamla nagar kinari bazaar sanjay place s hubhas bazaar

local market place where customers like to shop.

sadarsadarsadarsadar rajamandirajamandirajamandirajamandi kamla nagarkamla nagarkamla nagarkamla nagar kinari bazaarkinari bazaarkinari bazaarkinari bazaar SanSanSanSanjay placejay placejay placejay place Shubhas bazaarShubhas bazaarShubhas bazaarShubhas bazaar

197197197197 369369369369 102102102102 160160160160 347347347347 66666666

38

119

63

318

050

100150200250300350

cheaper costly at par

Big Bazaar prices are

cheapercheapercheapercheaper costlycostlycostlycostly at parat parat parat par

119119119119 63636363 318318318318

39

ConclusionsConclusionsConclusionsConclusions

1. 21.4% customers are students.21.4% customers are students.21.4% customers are students.21.4% customers are students.

2. 25.9% customers are female and 74.1% customers are male.25.9% customers are female and 74.1% customers are male.25.9% customers are female and 74.1% customers are male.25.9% customers are female and 74.1% customers are male.

3. 15% custome15% custome15% custome15% customers are housewife.rs are housewife.rs are housewife.rs are housewife.

4. 57.1% customers are below 33 years of age. 23.6% customers of these are 57.1% customers are below 33 years of age. 23.6% customers of these are 57.1% customers are below 33 years of age. 23.6% customers of these are 57.1% customers are below 33 years of age. 23.6% customers of these are female.female.female.female.

5. 64.4% customers visit 4 times in a month i64.4% customers visit 4 times in a month i64.4% customers visit 4 times in a month i64.4% customers visit 4 times in a month i; e; e; e; e. out of these customers 40.9% . out of these customers 40.9% . out of these customers 40.9% . out of these customers 40.9% customers knew about Wednesday bazaar.16.4% of customers are student who customers knew about Wednesday bazaar.16.4% of customers are student who customers knew about Wednesday bazaar.16.4% of customers are student who customers knew about Wednesday bazaar.16.4% of customers are student who visits movisits movisits movisits monthly.nthly.nthly.nthly.

6. 18.2% customers i18.2% customers i18.2% customers i18.2% customers i; e; e; e; e 91 respondents came first time and 20% of them were 91 respondents came first time and 20% of them were 91 respondents came first time and 20% of them were 91 respondents came first time and 20% of them were aware of Wednesday bazaar.aware of Wednesday bazaar.aware of Wednesday bazaar.aware of Wednesday bazaar.

7. 39.1% customers know39.1% customers know39.1% customers know39.1% customers know’’’’s about Wednesday bazaar.s about Wednesday bazaar.s about Wednesday bazaar.s about Wednesday bazaar.

8. 33% of customers like buy one get one free , 32% customers like discounts in 33% of customers like buy one get one free , 32% customers like discounts in 33% of customers like buy one get one free , 32% customers like discounts in 33% of customers like buy one get one free , 32% customers like discounts in offerofferofferoffer 13% customers like 13% customers like 13% customers like 13% customers like 50% discount , Wednesday bazaar is been liked by 50% discount , Wednesday bazaar is been liked by 50% discount , Wednesday bazaar is been liked by 50% discount , Wednesday bazaar is been liked by 11% customers.11% customers.11% customers.11% customers.

9. 44% customers think that big bazaar is a mall.44% customers think that big bazaar is a mall.44% customers think that big bazaar is a mall.44% customers think that big bazaar is a mall.

10. 35% customers like shopping environment , 25% customers like discounts , 33% 35% customers like shopping environment , 25% customers like discounts , 33% 35% customers like shopping environment , 25% customers like discounts , 33% 35% customers like shopping environment , 25% customers like discounts , 33% customers like variety that big bazaar provides them for a product acustomers like variety that big bazaar provides them for a product acustomers like variety that big bazaar provides them for a product acustomers like variety that big bazaar provides them for a product and 7% nd 7% nd 7% nd 7% customers like price.customers like price.customers like price.customers like price.

11. 29292929% customer% customer% customer% customers like to shop in s like to shop in s like to shop in s like to shop in rajamandi,rajamandi,rajamandi,rajamandi, 22222222% l% l% l% like to shop in sanjay ike to shop in sanjay ike to shop in sanjay ike to shop in sanjay place,place,place,place, 21212121% % % % liklikliklike to shop in sadar bazaar and 16e to shop in sadar bazaar and 16e to shop in sadar bazaar and 16e to shop in sadar bazaar and 16% like to shop in kinari bazaar.% like to shop in kinari bazaar.% like to shop in kinari bazaar.% like to shop in kinari bazaar.

40

12. Quadrant II Quadrant II Quadrant II Quadrant II and Quadrantand Quadrantand Quadrantand Quadrant III together are 61.6% of big bazaar market.III together are 61.6% of big bazaar market.III together are 61.6% of big bazaar market.III together are 61.6% of big bazaar market.

a.a.a.a. QQQQuadrantuadrantuadrantuadrant IIIIIIII : 23.4% (117 C: 23.4% (117 C: 23.4% (117 C: 23.4% (117 Customersustomersustomersustomers) ) ) )

b.b.b.b. QQQQuadrantuadrantuadrantuadrant III : 38.2% (191 CIII : 38.2% (191 CIII : 38.2% (191 CIII : 38.2% (191 Customersustomersustomersustomers))))

41

GRAPHS FOR CONCLUSIONS

(These graphs are from the response of 1000 custome rs as some questions were same in both the questionnaires)

pricepricepriceprice discountdiscountdiscountdiscount VarietyVarietyVarietyVariety shopping environmenshopping environmenshopping environmenshopping environmentttt

126 470 621 685

In Big Bazaar customers like

price7%

discount25%

variety33%

shopping environment

35%

42

a malla malla malla mall a shopa shopa shopa shop

438438438438 562562562562

Big Bazaar is a mall or a shop in a mall.

a mall44%

shop in mall56%

43

Buy one get oneBuy one get oneBuy one get oneBuy one get one discountdiscountdiscountdiscount 50%discount50%discount50%discount50%discount Wednesday bazaarWednesday bazaarWednesday bazaarWednesday bazaar sabse saste tin dinsabse saste tin dinsabse saste tin dinsabse saste tin din

673673673673 676676676676 282282282282 233233233233 235235235235

Offer that customers like

buy 1 get 1 free33%

discount32%

50% discount13%

Wednesday bazaar11%

sabse saste tin din11%

..

44

bachoomalbachoomalbachoomalbachoomal salasaarsalasaarsalasaarsalasaar sursursursureschandeschandeschandeschand ShubhikshaShubhikshaShubhikshaShubhiksha 191 271 193 287

Other places where big bazaar Customers like to sho p

bachoomal20%

salasaar29%

sureschand20%

shubhiksha31%

45

Local market where Big Bazaar customer like to shop

sadar21%

rajamandi29%

kamlanagar7%

kinari16%

sanjayplace22%

subhash market5%

SadarSadarSadarSadar rajamandirajamandirajamandirajamandi kamlanagarkamlanagarkamlanagarkamlanagar KinariKinariKinariKinari sanjayplacesanjayplacesanjayplacesanjayplace subhash marketsubhash marketsubhash marketsubhash market 411 538 138 299 428 99

46

INTERNAL ANALYSIS:INTERNAL ANALYSIS:INTERNAL ANALYSIS:INTERNAL ANALYSIS:

QUADRANT I : QUADRANT I : QUADRANT I : QUADRANT I :

((((45 CUSTOMERS45 CUSTOMERS45 CUSTOMERS45 CUSTOMERS)))) 9%9%9%9%

QUADRANQUADRANQUADRANQUADRANT II : T II : T II : T II :

((((117 CUSTOMERS117 CUSTOMERS117 CUSTOMERS117 CUSTOMERS) ) ) ) 23.4%23.4%23.4%23.4%

QUADRANT III :QUADRANT III :QUADRANT III :QUADRANT III :

(191 CUSTOMERS)(191 CUSTOMERS)(191 CUSTOMERS)(191 CUSTOMERS) 38.2%38.2%38.2%38.2%

QUADRANT IV :QUADRANT IV :QUADRANT IV :QUADRANT IV :

(94 CUSTOMERS) (94 CUSTOMERS) (94 CUSTOMERS) (94 CUSTOMERS) 18.8%18.8%18.8%18.8%

SIKANDRASIKANDRASIKANDRASIKANDRA DAYAL BAGHDAYAL BAGHDAYAL BAGHDAYAL BAGH TAJGANJTAJGANJTAJGANJTAJGANJ AFSAFSAFSAFS

KHANDARIKHANDARIKHANDARIKHANDARI KAMLA NAGARKAMLA NAGARKAMLA NAGARKAMLA NAGAR VIBHAV NAGARVIBHAV NAGARVIBHAV NAGARVIBHAV NAGAR SHAHGANJSHAHGANJSHAHGANJSHAHGANJ

BODLABODLABODLABODLA BALKESWARBALKESWARBALKESWARBALKESWAR SAHID NAGARSAHID NAGARSAHID NAGARSAHID NAGAR MARUTI STATEMARUTI STATEMARUTI STATEMARUTI STATE

LAWYERS COLONYLAWYERS COLONYLAWYERS COLONYLAWYERS COLONY RAJAMANDIRAJAMANDIRAJAMANDIRAJAMANDI BALUGANJBALUGANJBALUGANJBALUGANJ AJIT NAGARAJIT NAGARAJIT NAGARAJIT NAGAR

MATHURAMATHURAMATHURAMATHURA SANJAY PLACESANJAY PLACESANJAY PLACESANJAY PLACE BIJLI GHARBIJLI GHARBIJLI GHARBIJLI GHAR ARJUN NAGARARJUN NAGARARJUN NAGARARJUN NAGAR

VRINDAVANVRINDAVANVRINDAVANVRINDAVAN ASHOK NAGARASHOK NAGARASHOK NAGARASHOK NAGAR FATEHABAD ROADFATEHABAD ROADFATEHABAD ROADFATEHABAD ROAD IDGAHIDGAHIDGAHIDGAH

MANTOLAMANTOLAMANTOLAMANTOLA SHAMSABAD ROADSHAMSABAD ROADSHAMSABAD ROADSHAMSABAD ROAD CANTT AREACANTT AREACANTT AREACANTT AREA

47

NAI KI MANDINAI KI MANDINAI KI MANDINAI KI MANDI RAJPUR CHUNGIRAJPUR CHUNGIRAJPUR CHUNGIRAJPUR CHUNGI JAIPUR HOUSEJAIPUR HOUSEJAIPUR HOUSEJAIPUR HOUSE

55555555 Customers are tourist i;e 10.6% of 500 internal response. Customers are tourist i;e 10.6% of 500 internal response. Customers are tourist i;e 10.6% of 500 internal response. Customers are tourist i;e 10.6% of 500 internal response.

RecommendationsRecommendationsRecommendationsRecommendations

1.1.1.1. Main Main Main Main hindrancehindrancehindrancehindrance in the frequent visits of Big Bazaar is the distance as it is in the frequent visits of Big Bazaar is the distance as it is in the frequent visits of Big Bazaar is the distance as it is in the frequent visits of Big Bazaar is the distance as it is located at the far endlocated at the far endlocated at the far endlocated at the far end of the cityof the cityof the cityof the city. Big Bazaar should think of opening another . Big Bazaar should think of opening another . Big Bazaar should think of opening another . Big Bazaar should think of opening another store in the city where store in the city where store in the city where store in the city where most of the Big Bazaar customers like to shop most of the Big Bazaar customers like to shop most of the Big Bazaar customers like to shop most of the Big Bazaar customers like to shop somewhere near MG road somewhere near MG road somewhere near MG road somewhere near MG road as it will help in increasing the frequency of visit of as it will help in increasing the frequency of visit of as it will help in increasing the frequency of visit of as it will help in increasing the frequency of visit of the Big Bazaar customerthe Big Bazaar customerthe Big Bazaar customerthe Big Bazaar customerssss....

2.2.2.2. Wednesday bazaar shouldWednesday bazaar shouldWednesday bazaar shouldWednesday bazaar should be communicated with in the store a leaflet can be communicated with in the store a leaflet can be communicated with in the store a leaflet can be communicated with in the store a leaflet can

also be given to the customers walso be given to the customers walso be given to the customers walso be given to the customers while leaving the hile leaving the hile leaving the hile leaving the store.store.store.store.

3.3.3.3. Offers and discounts should be given in garment Offers and discounts should be given in garment Offers and discounts should be given in garment Offers and discounts should be given in garment section. section. section. section. TheTheTheThe main problem main problem main problem main problem with with with with women’swomen’swomen’swomen’s wear section was the stylwear section was the stylwear section was the stylwear section was the style Big Bazaar should try to provide e Big Bazaar should try to provide e Big Bazaar should try to provide e Big Bazaar should try to provide trendy clothes in competitive price particularly in trendy clothes in competitive price particularly in trendy clothes in competitive price particularly in trendy clothes in competitive price particularly in women’swomen’swomen’swomen’s section perhaps an section perhaps an section perhaps an section perhaps an excluexcluexcluexclusive discount offer in sive discount offer in sive discount offer in sive discount offer in women’swomen’swomen’swomen’s wear will work.wear will work.wear will work.wear will work.

4.4.4.4. In AgraIn AgraIn AgraIn Agra big bazaar should emphasis more onbig bazaar should emphasis more onbig bazaar should emphasis more onbig bazaar should emphasis more on the Big Bazaathe Big Bazaathe Big Bazaathe Big Bazaar loyalty r loyalty r loyalty r loyalty card card card card

programprogramprogramprogram as doneas doneas doneas done by shubhiksby shubhiksby shubhiksby shubhikshhhhaaaa storesstoresstoresstores in various parts ofin various parts ofin various parts ofin various parts of AAAAgra citygra citygra citygra city as we as we as we as we know that these loyal customers can be least expensive mode ofknow that these loyal customers can be least expensive mode ofknow that these loyal customers can be least expensive mode ofknow that these loyal customers can be least expensive mode of marketingmarketingmarketingmarketing....

5.5.5.5. 44% of big bazaar customers still think that Big Bazaar is a mall and this is 44% of big bazaar customers still think that Big Bazaar is a mall and this is 44% of big bazaar customers still think that Big Bazaar is a mall and this is 44% of big bazaar customers still think that Big Bazaar is a mall and this is

having a negative effect on Big having a negative effect on Big having a negative effect on Big having a negative effect on Big Bazaar. Bazaar. Bazaar. Bazaar. Big Bazaar should specifically Big Bazaar should specifically Big Bazaar should specifically Big Bazaar should specifically mention that it is a shop in a mention that it is a shop in a mention that it is a shop in a mention that it is a shop in a mall,mall,mall,mall, in theirin theirin theirin their marketing marketing marketing marketing messagesmessagesmessagesmessages in Ain Ain Ain Agragragragra....

6.6.6.6. In food bazaar sectIn food bazaar sectIn food bazaar sectIn food bazaar section particularly in farm fresh the ion particularly in farm fresh the ion particularly in farm fresh the ion particularly in farm fresh the quality & quality & quality & quality & freshness of food freshness of food freshness of food freshness of food

items should be taken care of as it is been said “”Things that looks good , sells items should be taken care of as it is been said “”Things that looks good , sells items should be taken care of as it is been said “”Things that looks good , sells items should be taken care of as it is been said “”Things that looks good , sells

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goodgoodgoodgood .“”.“”.“”.“”AsAsAsAs we know that appearance of the product makes the first we know that appearance of the product makes the first we know that appearance of the product makes the first we know that appearance of the product makes the first impression on the customer.impression on the customer.impression on the customer.impression on the customer.

7.7.7.7. Concentration isConcentration isConcentration isConcentration is needed in the first and the fourth quadrant as it has more needed in the first and the fourth quadrant as it has more needed in the first and the fourth quadrant as it has more needed in the first and the fourth quadrant as it has more

potential customers that Big Bazaar can havepotential customers that Big Bazaar can havepotential customers that Big Bazaar can havepotential customers that Big Bazaar can have advertising through cable advertising through cable advertising through cable advertising through cable tv;tv;tv;tv; hoardings can be more effective in these quadrantshoardings can be more effective in these quadrantshoardings can be more effective in these quadrantshoardings can be more effective in these quadrants....

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LimitationsLimitationsLimitationsLimitations

1.1.1.1. The sample size is not very large i.e. we have taken theThe sample size is not very large i.e. we have taken theThe sample size is not very large i.e. we have taken theThe sample size is not very large i.e. we have taken the samsamsamsample of 1000 ple of 1000 ple of 1000 ple of 1000 respondents 500 each for internal and externalrespondents 500 each for internal and externalrespondents 500 each for internal and externalrespondents 500 each for internal and external surveysurveysurveysurvey....

2.2.2.2. The resources in hand were limited.The resources in hand were limited.The resources in hand were limited.The resources in hand were limited.

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ExhibitsExhibitsExhibitsExhibits

1.1.1.1. QuestionnaireQuestionnaireQuestionnaireQuestionnaire(internal)(internal)(internal)(internal)

2.2.2.2. Questionnaire(external)Questionnaire(external)Questionnaire(external)Questionnaire(external)

3.3.3.3. Map of AgraMap of AgraMap of AgraMap of Agra....

4.4.4.4. GraphsGraphsGraphsGraphs

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BIBLIOGRAPHY

1.1.1.1. WWW.PENTALOON.COMWWW.PENTALOON.COMWWW.PENTALOON.COMWWW.PENTALOON.COM

2.2.2.2. Secondary data obtained through observation and discussion Secondary data obtained through observation and discussion Secondary data obtained through observation and discussion Secondary data obtained through observation and discussion withwithwithwith BigBigBigBig bazaar team.bazaar team.bazaar team.bazaar team.

3.3.3.3. Primary data collected through questionnaire Primary data collected through questionnaire Primary data collected through questionnaire Primary data collected through questionnaire

a.a.a.a. Internal survey (store exit survey, sample space 500)Internal survey (store exit survey, sample space 500)Internal survey (store exit survey, sample space 500)Internal survey (store exit survey, sample space 500) b.b.b.b. ExExExExternal survey (ternal survey (ternal survey (ternal survey (agra as a geographical limit, agra as a geographical limit, agra as a geographical limit, agra as a geographical limit, sample space 500)sample space 500)sample space 500)sample space 500)