January 5, 2012 8:21 ESTFBS National Championship Game Its impossible to get caught on the sidelines with all the sporting events Atlanta has to offer. We plan on making this the biggest most unique national championship game in college football history. This will be the first championship game to succeed the playoff that will be implemented in 2014. Atlanta is the only choice for this event. We ultimately want to provide the best national championship game atmosphere second to none.

Our Mission and VisionThe Bayou Gladiators committee was created in 2012 with the mission of generating tourism for the Atlanta area through an annual football game and other supporting events. The non-profit, sports organization that promotes and serves the Atlanta area is just beginning and we plan on becoming a cornerstone of the entire Atlanta community. The committee is aided by community volunteers who make us, our events, and our community stronger. The Chick Fil A bowl brand has helped put Atlanta on the map and build the community into the tourist destination it is today. We feel like the National Championship will only enhance this beautiful and colorful city. Bolstering the Economy2014-15 will mark the first time Atlanta doubles as host city to the Chick Fil A bowl and also the FBS National Championship. The committee works to ensure that Atlanta remains a viable and one of the elite cities to host a bowl game. We feel like our bowl game and affiliated events can attract tens of thousands of visitors who will fuel the local economy with millions of dollars. This means jobs and benefits for local hospitality and service industries and vendors, in line with our mission of serving the Atlanta community. We can add a much needed economic impact and media value during mediocre times for the economy. Support of Intercollegiate Athletics and Higher EducationWith the expected income we plan to obtain, we will be able to distribute funds to hundreds of universities throughout the country. Participating schools and conferences will receive funds in excess of $20 million dollars. We will provide hundreds of thousands of dollars in funding for scholarships to high school students who show exemplary academic excellence and to institutions of higher learning. Support of Events, Organizations and CausesThe committee supports organizations and events both in and outside of Atlanta on an annual basis, benefitting numerous charities, funds and groups. In addition to this annual support, the committee is also there in times of need, providing funding to those impacted by adverse circumstances, and will continue to do so in the future. Support of Youth Programs The committee benefits thousands of Atlanta youth by generating youth sports leagues, events and competitions and funding an array of grants, donations and community programs to support this competition.

Product/Service

The product being offered is that of college football at its finest. Amateur athletes competing for top prize in its respective sport, there is nothing more tantalizing. The top two teams who win their playoff games will compete in this game. The playoff will be the penultimate games while the championship will be decided a week later in the finale of the college football season.

Control Methods The quality control will be examined through three aspects:-Elements such as controls, job management, defined and well managed processes, performance and integrity criteria, and identification of records-Competence, such as knowledge, skills, experience, and qualifications-Soft elements, such as personnel integrity, confidence, organizational culture, motivation, team spirit, and quality relationships.We will manage the inventory by using a computerized using one of these systems:1. Point-of-sale terminals-automatically update computerized inventory levels2. Job costing and inventory systems-automatically update computerized inventory levels3. Barcodes and barcode readers-allow inventory to be input and stock takes to be completed quickly4. Electronic Supplier product catalogs-allow inventory details to be loaded automatically either via the internet or CD/DVD

DemographicsAtlanta is home to the 2nd largest college football market with over 2.6 million fans, second only to New York, which is not very surprising. It is also very appealing to those who may want to bring a game to the Atlanta area. -Median age: 29 (66% between 18 and 34)-Men: 94% | Single: 47%-College educated: 87%-Employed Full Time: 74%-Average (Mean) HHI: $72,100

Place

1 Georgia Dome Drive Northwest

The Georgia Dome has been home to some of the most memorable sporting events in history. It is only fitting that the first ever playoff national championship game be hosted here as well. It is owned and operated by the state of Georgia. The capacity of the stadium is 71,228.

$1575-$2450 $2451-$2862 $2863-$5179 $5180 & Up

PromotionWe will promote through social media using twitter and facebook as the driving force for that. First year advertising will be the most since we are just getting this event up off of the ground. Selling technique that we will use is prospecting, Letting the consumers know how much value they would get by consuming our product or attending/watching our game.

CompetitionWe wont have any real competition in the area besides the Atlanta Hawks but we do not think that will be a problem since that is in a different demographic than what we would be targeting.