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C I N C I N N AT I B I C E N T E N N I A L B R A N D G U I D E / 1
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BicentennialBrand GuideHow, when and where to incorporate UC’s special 2019 celebratory identity
For clarification or additional assistance, please contact one of the experts listed on page 24.
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The University of Cincinnati traces its origins to 1819 when both Cincinnati College and the Medical College of Ohio were chartered. The bicentennial celebration is an opportunity for the university to come together and excite and engage our constituents to mark this historic milestone. Proper branding is crucial to convey the celebratory nature of the bicentennial and meaningfully engage our audiences through the power of cohesive brand identity.
O V E R V I E W. This document is a supplement to the general UC brand guide. Unless otherwise stated, rules established in the general guide still apply.
uc.edu/ucomm/brand
O V E R V I E W , T I M E L I N E & G O A L S
Visual assets can be phased in beginning Aug. 27, 2018 (first day of fall semester 2018) and should be phased out after Dec. 31, 2019.
T I M E L I N E . The bicentennial will be celebrated during the 2019 calendar year.
I N S T I T U T I O N A L G O A L S :
• E n e r g i z e students, faculty and staff
• Increase a l u m n i engagement, wherever they may live
• Broaden d o n o r interest and activity
• Enhance our industry c o l l a b o r a t i o n
• Strengthen relationships with our c o m m u n i t y
For clarification or additional assistance, please contact one of the experts listed on page 24.
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T H E M I S S I O N of the UC bicentennial is to partner and collaborate through a yearlong celebration of activities and programs to amplify and support the strategic direction of the University of Cincinnati.
T H E V I S I O N of the bicentennial is to be the pivotal moment that boldly propels the university toward our next 200 years of innovation and achievement.
M I S S I O N , V I S I O N & O B J E C T I V E S
O B J E C T I V E S :
H O N O R T H E PA S T . Shine a spotlight on the history, spirit, voices and connections that have propelled UC to this historic milestone.
E L E VAT E T H E P R E S E N T . Empower our constituents, near and far, to celebrate and promote UC’s legacy, impact and “best-is-yet-to-come” future.
B E N D T H E F U T U R E . Inspire everyone who encounters UC to strive for a culture of excellence and action—to learn more, to be more, to do more.
Primary AssetsLogo and enhancer
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The bicentennial logo The bicentennial enhancer
L O G O & E N H A N C E R
The bicentennial logo found inspiration in the C-Paw. The red banner calls to mind the ingot; the athletics font is used with the zeroes open and leaning forward to suggest bending the future. The mark is grounded in a commemorative treatment of the university font. Brought together, the design embodies boldly bearcat in its weight and movement.
For clarification or additional assistance, please contact one of the experts listed on page 24.
C I N C I N N AT I B I C E N T E N N I A L B R A N D G U I D E / 6
>> 200.uc.eduMinimum safe space is measured from the red banner to the top of 200. No other elements can intrude on this space.
Minimum width is 3/4 inch.
Acceptable color iterations are demonstrated at left.
In most cases, size and safe space should exceed the minimums demonstrated below.
L O G O & E N H A N C E R / size, color and safe space
For clarification or additional assistance, please contact one of the experts listed on page 24.
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B I C E N T E N N I A L L O G O B A S I C S :
• primarily used alone—replaces the standard UC logo or lockup
• should not appear on the same page as the standard UC logo or lockup
• multiple page documents can include both the bicentennial logo and the standard UC logo or lockup if they appear on separate pages
L O G O / placement and use
WELCOME!We hope you will agree that Cincinnati is much more than a beautiful campus. Enjoy your visit; we look forward to welcoming you back to campus as an enrolled student.
Go Bearcats!
For clarification or additional assistance, please contact one of the experts listed on page 24.
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B I C E N T E N N I A L E N H A N C E R B A S I C S :
• used in addition to the standard UC logo or lockup
• placed away from the standard UC logo or lockup; should not appear to be attached
• should not exceed the width of “Cincinnati” in the standard logo or lockup; in most cases, should be 40-75 percent of the width of “Cincinnati”
E N H A N C E R / placement and use with UC logos and lockups
For clarification or additional assistance, please contact one of the experts listed on page 24.
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Secondary AssetsColor, typography, shadow graphic and theme
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PMS 186CCMYK: 0.100.81.4RGB: 224.1.34HSB: 350.92.80HEX: #E00122
100% Black 0% Black
Red Black White UC colors underscore our bicentennial celebration. Accent colors should be avoided.
C O L O R P A L E T T E
For clarification or additional assistance, please contact one of the experts listed on page 24.
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Open Sans and Myriad are the preferred fonts for bicentennial communication as they best exemplify “Boldly Bearcat.”
Gentium Book Basic and Minion are also acceptable for use.
Open Sans and Gentium Book Basic are free and web safe and can be accessed at google.com/fonts.
Rift is reserved for Boldly Bearcat stories and for use in bicentennial marketing efforts. Open Sans and Myriad are preferred and encouraged. Rift is available for purchase through various font licensing sites.
Open SansLightAaBbCcDdEe0123456789
RegularAaBbCcDdEe0123456789
SemiboldAaBbCcDdEe0123456789
BoldAaBbCcDdEe0123456789
ExtraboldAaBbCcDdEe0123456789
RegularAaBbCcDdEe
0123456789
ItalicAaBbCcDdEe
0123456789
BoldAaBbCcDdEe
0123456789
Bold ItalicAaBbCcDdEe
0123456789
Gentium Book Basic
Myriad Minion
T Y P O G R A P H Y
RIFTLightABCDE0123456789
DEMIABCDE0123456789
MEDIUMABCDE0123456789
BOLDABCDE0123456789
For clarification or additional assistance, please contact one of the experts listed on page 24.
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S H A D O W G R A P H I C
A shadow graphic has been developed, extracted from the bicentennial enhancer, to provide texture, dimension and visual interest. It reflects the style of standard university brand graphics, providing connections between bicentennial and non-bicentennial communication.
The bicentennial shadow graphic should only be used on items specifically related to the bicentennial.
For clarification or additional assistance, please contact one of the experts listed on page 24.
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B O L D LY B E A R C AT is an attitude. Together, these two words embody the UC spirit of grit, tenacity, hard work and achievement.
V O I C E . We speak with confidence and without reservation. We push things further than imagined. Boldly Bearcat turns 200 years of groundbreaking moments into the momentum needed to impact tomorrow.
D E S C R I P T O R . Although not required, the following text can be included near the enhancer to provide additional context:
Celebrating the university’s past, present and future impact.
There is no prescribed font, size or arrangement for the descriptor. Think of it as a photo caption. Use your judgment.
(The Action) Boldly—with confidence and without reservation
(The Identity) Bearcat—the galvanizing symbol that brings us together
BOLDLY BEARCAT
T H E M E , V O I C E & D E S C R I P T O R
Celebrating the university’s past, present and future impact.
Celebrating the university’s past, present and future impact.
A copy point, summation or hashtag:#BoldlyBearcat; “That’s Boldly Bearcat!”
IT’S A THEME
The outward-facing way we speak to all stakeholders
IT’S A VOICE
ExamplesProper and improper use
For clarification or additional assistance, please contact one of the experts listed on page 24.
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L O G O & E N H A N C E R / examples of proper use
@Prez_Pinto@UofCincy
University of CincinnatiO F F I C E O F T H E P R E S I D E N T
PO Box 210063Cincinnati OH 45221-0063
UC
7614
University of Cincinnati
uc.edu/StrategicDirection
PrezPinto
PRESIDENT’S REPORT ON THE UNIVERSITY OF CINCINNATI FALL 2018C A M P U S C A L E N D A R
2 0 1 8 – 2 0 1 9
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L O G O & E N H A N C E R / examples of proper use (cont.)
For 200 years we’ve determined our own destiny. Rising every day, seizing every moment, owning every experience. (We invented co-op in 1906.) We’re two centuries in, but we’re just getting started. Imagine what’s next. Start your Boldly Bearcat journey. uc.edu/remarkable
It’s a remarkable time to be a Bearcat.
University CommunicationsUniversity of CincinnatiPO Box 210141Cincinnati, OH 45221–0141
Non-Profit Org.U.S. PostagePAIDCincinnati, OHPermit No. 133
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L O G O & E N H A N C E R / examples of improper use
BE A BEARCAT!
UC7
208
admissions.uc.edu/visit
DETAILS ON BACK
College Close-Up and Preview UC Admissions Presentation, Campus Tour, & Academic SessionPreview UC Admissions Presentation & Campus Tour
September & OctoberMorning and afternoon sessions available
Open House
Daily Visitsuc.edu/honors
UNIVERSITYHONORS PROGRAM
experiencereflectintegratetransform
DO NOT attach the bicentennial logo/enhancer to other logos or graphics.
DO NOT use the bicentennial logo/enhancer as text.
DO NOT place the bicentennial logo/enhancer on complex fields. (See page 6.)
DO NOT change the color.
DO NOT alter the proportions. DO NOT place on fields of incorrect color.
For clarification or additional assistance, please contact one of the experts listed on page 24.
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L O G O & E N H A N C E R / examples of improper use (cont.)
DO NOT attach the bicentennial logo/enhancer to college or unit lockups.
DO NOT use the shadow graphic on items not specifically promoting the bicentennial.
2017-2018
CINCINNATIcounselor guide
admissions.uc.edu/information/counselors
DO NOT use the full bicentennial logo and standard logo or lockup on the same page.
In addition:
DO NOT add effects to the logo or enhancer.
DO NOT outline the logo or enhancer.
For clarification or additional assistance, please contact one of the experts listed on page 24.
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Digital & Social
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W E B U S A G E
The UC digital logo is always present within the banner of all sites on the uc.edu domain (example at left). On the web, bicentennial branding is limited to use of the enhancer, and the enhancer should appear near the top of the page.
Use of the 200 shadow graphic is permissible on images and graphics, as long as they appear on pages that relate directly to UC’s bicentennial.
For clarification or additional assistance, please contact one of the experts listed on page 24.
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S O C I A L M E D I A
For details on proper and improper use of the logo and enhancer, refer to page 16.
H A S H TA G S . #200UC is encouraged for general use; #BoldlyBearcat is encouraged for posts about individual accomplishment—items evoking the UC spirit of grit, tenacity, hard work and achievement.
For clarification or additional assistance, please contact one of the experts listed on page 24.
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FAQs & Contact info
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IS THE BICENTENNIAL LOGO OR ENHANCER REQUIRED? Use is encouraged—after all, a 200-year milestone is quite special! However, there is no mandate and, in fact, there are some instances when use is not appropriate.
WHEN IS THE BICENTENNIAL LOGO OR ENHANCER NOT APPROPRIATE? Here are some examples:
Communication celebrating anniversaries other than the bicentennial (eg., a college’s 50th)
Communication with very small image space (eg., a mobile or digital ad)
Forms and business material (eg., business cards)
AFTER 2019, SHOULD I THROW AWAY EVERYTHING WITH THE BICENTENNIAL MARKS? No. Use material until supplies are depleted or content is out of date. Material produced after 2019 should be prepared without the bicentennial marks, but there is no need to discard material that is otherwise usable.
CAN I BRAND MY EVENT AS A BICENTENNIAL EVENT? Probably, yes. But before planning, seek guidance from the bicentennial committee or one of the experts on page 24.
CAN I USE THE BICENTENNIAL LOGO OR ENHANCER WITH MY COLLEGE LOCKUP? The enhancer can almost always be used in conjunction with a unit lockup. In certain circumstances, such as a multiple-page document, the full bicentennial logo may also be used with a unit lockup. In general, the words “University of Cincinnati” should not appear in two different logos on the same page. See pages 7-9 for guidelines and examples of proper use.
ARE TEMPLATES AVAILABLE? A bicentennial “toolbox” containing templates, boilerplate text and other resources will be available on Aug. 27. Please note that templates are being created as a convenient shortcut, but can’t address every possible need.
I’M WORKING ON A PROJECT WITH A LONG PRODUCTION TIMELINE. CAN I SEND THE BICENTENNIAL LOGO OR ENHANCER TO MY VENDOR BEFORE AUGUST 27? Possibly yes. Contact one of the experts on page 24 for guidance.
CAN I USE THE BICENTENNIAL LOGO OR ENHANCER ON MATERIAL THAT ISN’T BICENTENNIAL-RELATED? Yes! Use is encouraged throughout the celebratory year—Aug. 27, 2018 through Dec. 31, 2019.
F A Q s
REMINDER: Visual assets can be phased in beginning Aug. 27, 2018 (first day of fall semester 2018) and should be phased out after Dec. 31, 2019.
I THOUGHT WE WERE SUPPOSED TO ALWAYS USE BEARCATS, PLURAL. WHY WAS THIS THEME APPROVED FOR THE BICENTENNIAL? The theme, “Boldly Bearcat,” is focused on individual accomplishments and individuals who have made an impact. As such, it was approved as an exception. The collective “Bearcats” is still our primary, owned asset and should be used in almost all cases.
For clarification or additional assistance, please contact one of the experts listed on page 24.
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K E L LY S . W E I S S M A N N , deputy director, UC bicentennial ......................................................................... 556-6256 / [email protected]
A N G E L A K L O C K E , chair, university branding committee ............................................................................... 556-5223 / [email protected]
M A R T Y L U D W I G , director, trademarks & licensing (merchandise) ............................................................ 556-5072 / [email protected]
J E R E M Y M A R T I N , director, digital communication ............................................................................................ 556-1826 / [email protected]
A S S I S T A N C E & G U I D A N C E
