Bibhu Coke PPT

8/13/2019 Bibhu Coke PPT

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Analyzing new institutional channel for Cokeat Bhubaneswar and Cuttack city

Presented On :20/07/2013

Presented By : Bibhu Dutta Das>


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TAPPING OPPORTUNITES IN EMERGING CHANELS

Primary objective:To, analyse the feasibility of [B2B] horizontal expansion of Coke at

Bhubaneswar & Cuttack.To, Explore new institutional point of purchase from emerging channels

for HCCBPL business in Bhubaneswar and Cuttack city. .

Secondary objectives: Formulating new Business proposal. Handling & converting proposal to actual business transaction.


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KEY DELIVERABLES

Analysing database of existing Coke customers & uptake newopportunities for business expansion.

Facilitating business meeting & negotiation.

Final execution to start business.

Reconciliation of partys ledger and submitting final collectables torespective sales office.


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KEY CHALLENGES

Getting an appointment & to initiate business from decisionmaker.

Understanding the need of the customer and representing itsneed in a structured manner befitting their requirements.

Maintaining constant relation with the client and reminding aboutthe benefits of our sales model[directly from Coke].

Reconciling institutional accounts as per norms of Coke.

Eradicating constraint in the mode of payment.


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FINDINGS:-

In B2B business making extempore cold call, is crux of success. Continuous follow ups are again necessary for sustainability. Emerging institutions & extension of business units in an area are

potential customer. Channel extension increases product presence. Sales is a process and channel extension is important for

maintaining trade lead. Cuttack and Bhubaneswar are emerging epicenters of growth. Brewages and cold drinks sales are growing at an exponential

growth rate of 30 % CAGR for Coke.


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NEW PROJECT RECOMMENDED Page 1

INSTITUTION ABIT AIIMS APEX CEB CIPET C.V.RAMAN DGOI EAST ITER KBRC KEC KIIT KISD NIFT NISER SILICON TRIDENT

COORPOR TE OFFICE BHARTTI AIRTEL DISCOVENTURE MAHINDRA SATYAM RADICO KHAITAN LTD

TATWA TECNOLOGIES VODAFONE


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NEW PROJECT RECOMMENDED Page 2

HOTELS

FOOD JUNCTION GRAND PRESIDENCY VITS

UTOMOBILE SECTOR

ACE AUTOCARS BHARAT MOTORS HONDA HIGHWAY MAHINDRA MOTORS ODISHA FORD RENAULT ROHAN MOTORS SKY AUTOMOBILES SUPER SALES TOYOTA NISAN


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Project recommended of 36 new prospective customers at the end of my SIP.

Out of the successful inclusion of around 12 customers started befittingbusiness Key Accounts, rest business proposals are still to be procesed.

Nine new big customers included to start business with HCCBPL .

PROJECT INCLUDRD FOR BUSINESS

AIRTELNIFT

KIIT(2)

CIPET

KBRC

MAHINDRA

APEX

JIET


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PART II :

Understanding the usiness


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KEY LEARNING : BUSINESS( fundamentals to success )

A business transaction must ensure profits to the parties involved.

This project would definitely benefit the company in the long run.

Personal and professional development opportunities as well as broaderexposure to HCCBPL organization & culture .

Employing the learning in Management to the actual work experience.

Opportunities to work with Global teams.

This project helped me to analyze qualitative and quantitative data, andexplain how evidence gathered supports or refutes an initial hypothesis .


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INTERNSHIP EXPERIENCE

I gained confidence in my ability toprioritize work, meet deadlines andmake decision in my work place.

Understood the organization cultureand working styles.

Improved my ability to manage time &party effectively.

It helped me to develop creative andinnovative skills within me.

It helped me to work under stress.

I am glad to work under the umbrellaof HCCBPL with very senior &

experienced professionals


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THANK YOU

Documents

Bibhu Coke PPT