BI Retail Solution

www.mirame.net

BUSINESS INTELLIGENCE SOLUTIONS FOR RETAIL

MARKET INTELLIGENCE PROFESSIONAL TECHNOLOGICAL SOLUTIONS

PEOPLE COUNTERMAKE DECISIONS BASED ON FACTS

ZONE COUNTERKNOW THE AREAS OF GREATEST INTEREST IN YOUR STORE

DWELL TIMETRACE THE PROFILE OF YOUR CUSTOMER TYPE

HEATMAPMEASURE TRAFFIC PATTERNS IN YOUR STORE

WEB REPORTTAKE FULL CONTROL OF YOUR DATA

MIRAME RETAIL WEB REPORTCENTRALIZE ALL YOUR BUSINESS INFORMATION

IP VÍDEO NETWORK SURVEILLANCE

SUCCESS CASETRUCCOmirame.net™

MIRAME.net provides a wide range of professional technological solutions

for Market Intelligence. We design solutions for IP video surveillance, Analysis

of Consumer Behavior, People Counting, Heatmap analysis, Counting of

vehicles and Recognition of license plates.

The company was founded in the early twenty-first century by a group of

European engineers experts in business management, and currently has its

counting systems installed throughout Europe, in shopping centers and

thousands of retail stores.

We develop specific applications to meet the needs of our customers, from

large enterprises to retail chain stores, and offer a variety of management

tools available for the treatment and analysis of data collected by these

systems.

Our team of specialists performs audits, corrective and preventive

maintenance of implemented systems, so that your company has confidence

in the data.

We collaborate with the best companies in the international market to

strengthen each project. Since the beginning of our activity, we are

strategically targeted to the marketing of Cognimatics products - world

leader in R&D solutions for cognitive vision with over 20 years of experience;

and we are ADP and Solution Gold Partner of Axis Communications - world

leading manufacturer in network video.

With over 10 years of experience, hundreds of national and international

projects in all sectors and a continuous investment in innovation and

development, combined with dedication to customer service, make

MIRAME.net a benchmarketing company in network video solutions.

miramemirame.net™

PREFERRED PARTNER

A tool for customer behavior analysis that determines the

impact of your marketing actions in your commercial space.

TRUEVIEW DWELL TIME™

Transform data traffic into clear and intuitive charts allowing

you to quickly obtain an overview of the statistics.

TRUEVIEW WEB REPORT™

A system for counting people that automatically counts in real time the number of people passing under the camera and in what direction.

TrueView People Counter™ is a stand-alone people counting application embedded directly in standard network cameras. Counting is done

directly on the camera - at the edge - giving a cost efficient, scalable, and very easy-to-use solution for people counting. The complete solution

is easily installed in an existing local area network and configuration.

TRUEVIEW PEOPLE COUNTER™

A powerful application that lets you control the number of

persons occupying certain areas of the store, dressing rooms

or waiting rooms.

TRUEVIEW ZONE COUNTER™

An application to visually measure traffic patterns within your

store, which will help you identify problem areas, finding the

best place for marketing, among others.

TRUEVIEW HEATMAP™

Market surveillance growth was driven by a revolutionary

technological change. Learn more about our IP video

surveillance systems!

NETWORK SURVEILLANCE SOLUTIONS

A platform that can be installed locally or used as SaaS to

treat data collected by the people counters installed in your

commercial space.

MIRAME RETAIL WEB REPORT™

In today’s highly competitive

retail environment, success

depends on a thorough

understanding of existing and

potential customers. The

constant changes in consumer

preferences, difficulties in

customer loyalty and the

inherent complexity of large

retail organizations require

increased analysis of consumer

behavior.

TRUEVIEW PEOPLE COUNTER™

Built on the most advanced algorithms for intelligent video available in

the world, TrueView People Counter™ is a system for counting people

that automatically counts in real time the number of people passing Furthermore, having access to the camera via IP is much more efficient under the camera and in what direction. This is a fully integrated to maintain, and you can still operate the camera and people counting application in IP network cameras from Axis, which allows users to take remotely, including downloading or streaming video. Data can be advantage of existing IP networks. When not running TrueView People retrieved for analysis at intervals as frequent as one minute. The Counter™, cameras can be repositioned and used for common software is modular and fully self-contained, and all counts are purposes such as surveillance. Counting is done locally through the performed on the processor of the camera without the need for a camera, which dramatically reduces the Ethernet network dedicated PC. Manage, analyze and visualize the data in your store or requirements. chain of stores using the TrueView Web Report™!

Make decisions based on facts

with TrueView People Counter™

PEOPLE COUNTER SOLUTION

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BUSINESS INTELLIGENCE FOR RETAIL

SOLUTIONS

Crtitical Data

TrueView Web Report™ provides essential information you need to Conversion rate is the ratio between the number of transactions and

promote your business. Use precise knowledge about visitor traffic to the number of visitors. It is considered to be one of the most accurate

indicators of performance in Retail. By controlling the conversion rate,

?measure the number of visitors that actually buy retailers can obtain crucial information to improve the profitability of

?analyze customer flows and traffic trends their retail space.

?evaluate impact of advertising and promotions

?improve staff planning

?determine optimal opening hours TrueView People Counter™ is a stand-alone people counting

?identify and reward high performing stores and employees. application embedded directly in standard network cameras. Counting

is done directly on the camera - at the edge - giving a cost efficient,

scalable, and very easy-to-use solution for people counting. The

complete solution is easily installed in an existing local area network

and configuration can be done at any physical location using a

standard web based interface.

TrueView People Counter™ allows instant access to important statistics

directly in the camera, such as

?Traffic data,

?Conversion rate and

?Average basket size.

Traffic data can be analyzed directly in the camera via Internet using

the camera’s URL. After a few clicks, users can view people counting

data in real time and bring up interactive charts over historical data.

TrueView Web Report™ is a web-based statistic package that works

seamlessly with TrueView People Counter™. It transforms raw traffic

data into clear and intuitive charts that allow you to quickly gain in-Two way counting - number of people moving in two directions simultaneously depth insight to the statistics.

(up / down, in / out)

Conversion rate

Fully Integrated

Data Management

Web Reports


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Discover trends, patterns or identify unusual performance with a few

clicks. Use TrueView Web Report™ to manage multi-site people ?Automated system operates in real time and is fully incorporated

counting by automatically bringing all data to one central database, into Axis IP cameras

and export data to compare with ?Easy to install and setup

?Maintain your people counter remotely over IP, set and monitor

?POS Data parameters, download or stream video.

?Weather conditions ?Full integration with TrueView Web Report™

?Marketing statistics, etc.. ?Import XML data from camera into SQL based TrueView Web

Report™

?Unlimited number of cameras at a store or chain of stores, when

combined with TrueView Web Report™

?Two way Counting – counts the number of people moving in

opposite directions at the same time

?Accurate counting even under high density conditions or with

baby carriages or trolleys present

?Leading digital image processing minimizes shadow and reflection

problems

?Export s data from TrueView Web Report™ to Microsoft Excel

(CSV), or as PNG

?Open protocol allows data integration with POS and other systems

?Fully integrated

?Minimum height over floor: 2.5 metersAdjust all the parameters with the minimum effort and optimize the counting ?Maximum entrance width: 5.0 meters

area by simply using the sliders?Supported Axis models (please, contact us)

?Increase sales by leveraging your buyer-to-traffic ratio and your

turnover per visitor

?Collect data such as customer flows, trend analysis, evaluation of

advertising and promotions

?Improve strategic marketing decisions through effective

monitoring of customer traffic

?Improve your staff’s planning and determine optimal opening

hours

?Negotiate rent based on people passing by or entering your

facility

Features

Specifications

Benefits


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SpecificationsTRUEVIEW ZONE COUNTER™

Benefits

Features

Use TrueView Zone Counter™ to track

how many people are occupying

certain areas of your store, shopping

mall or waiting rooms, and visualize

the data in minutes, hours, days or

even in real time, using a network.

?Fully integrated

?Minimum height over floor: 3.5 metersTrueView Zone Counter™ is a powerful standalone people counter ?Maximum area of coverage: 10 x 7 m2application embedded directly into network cameras. Is a system fully ?Platform: Axis 212PTZintegrated into IP cameras from Axis, which allows users to take ?View store’s data using the TrueView Web Report™advantage of existing IP networks. When not running TrueView Zone

Counter™, cameras can be repositioned and used for common

purposes such as surveillance.

Counting is done locally through the camera, which dramatically

reduces the Ethernet network requirements. Moreover, having access

to the camera via IP is much more efficient to maintain, and you can

still operate the camera and people counting remotely, including

downloading or streaming video.

?Control the number of persons occupying certain areas of the

store, dressing rooms or waiting rooms

?Measuring the length of the cashier

?Analyze the busiest areas in your store

?Analyze trends

?Evaluate advertising and promotion in your store

?Counting in open areas: counting people in the area covered by

the camera

?Automated system fully integrated into common network cameras

from Axis

?Easy to install and configure


param¬eters, download or stream video

?Integration with TrueView Web Report™

?Leading digital image processing minimizes shadow and reflection

problems

?Data Output 1: real-time data

?Data out 2: average number of people over a period of five

minutes (stored on the camera up to a month)

?Export data in XML or other supported formats

?Open protocol allows data integration with POS and other systems

Know the areas of greatest interest in your store

with TrueView Zone Counter™

ZONE COUNTER SOLUTION

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SOLUTIONS

Measuring how shoppers are using

your commercial space gives you the information

you need to test and optimize the space

layout - potentially leading to improved space

utilization and more satisfied and loyal customers.

TRUEVIEW DWELL TIME™

TrueView Dwell Time™ is a powerful tool for automatic customer

behavior analysis that determines the impact of your marketing actions

have on your commercial space. This application measures the impact

of marketing actions in your store and customer response to specific

in-store marketing elements such as static signs, POP displays and

other forms of digital media, including television networks and kiosks.

Using image processing for analysis, and combining with common

surveillance cameras TrueView Dwell Time™ offers discreet ways to

extract the information you need to make the right decisions when

establishing your marketing strategies, protecting your investments

and preparing your store for the future.

The software provides instantaneous measurements of customer

behavior and demographics such as

?Viewer count (visitors who actually viewed the media)

?Automatic gender analysis

?Average length of viewing the media

?Distribution of viewing times.

TrueView Dwell Time™ is a standalone software for Windows operating

system and runs on an ordinary computer.

This application was designed for shops and other interior spaces

where you need to count people, and you need to know how long

they remain viewing, for example, a video screen or window.

Data can also be stored in a MySQL database or saved as XML files, if

you prefer to use your own communication system.

Using TrueView Dwell Time™ in combination with the people counting

system TrueView People Counter™ you can also perform analysis such

as for example

?comparing number of people passing media with number of

people viewing the media or

?comparing total number of visitors to the store with number of

people viewing the media.

Trace your customer’s profile type

with TrueView Dwell Time™

DWELL TIME SOLUTION

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SOLUTIONS

Reporting Features

Benefits

Specifications

TrueView Dwell Time™ ensures instant update of counting data in real ?Automated standalone system, operated in real time

time. See the number of viewers directly into the system or export data ?Easy to install and maintain

automatically to TrueView Web Report ™ for more efficient data ?Erases faces in video to ensure that personal integrity is secured

management and analysis. ?Unlimited number of cameras at a store or retailer

?Counts people looking at the media and viewing duration for each

person

TrueView Dwell Time™ provides instant access to customer behavior ?Determines gender of viewer

and demographic data, such as ?Leading digital image processing overcomes shadow and

?how many persons are actually viewing a media installation, reflection problems

?segment viewers according to gender, and ?Export data to TrueView Web Report™

?statistics on viewing time. ?Open protocol lets you integrate with data from POS and other

systems.

?Viewing distance - depends on lens and image resolution - usually

at least 4 meters

?Minimum video image size: 640x480 pixels

?Platform: Intel Core Duo, 500 MB of RAM, Windows XP or higher

?Camera: Axis network cameras

Find out how many people view your advertising, and for how long

DWELL TIME SOLUTION

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By placing a camera in the direction of customers view and connect it to a PC where

the application is installed, it automatically detects, monitors and analyzes

customers' faces in real time.

Discover trends, patterns

or identify unusual performances

in your store

Data MonitoringTRUEVIEW HEATMAP™

Fully Integrated

Store design

Features

Specifications

Traffic data can be analyzed directly in the camera via Internet using

the camera’s URL. After a few clicks, users can view traffic patterns in TrueView Heatmap™ is a visual tool to measure traffic patterns inside the last minutes, hours or half day. TrueView Heatmap™ data can also your store. It runs fully embedded in Axis network camera and let you to be permanently stored on the server and analyzed at any time with instantly detect and track where the shoppers go in the store, which the TrueView Web Report™.allows you to optimize the design of your commercial space.

With this operating system, the cameras can also be used for common

purposes such as surveillance, which could reduce the total hardware TrueView Heatmap™ is a standalone application integrated in common cost of the project.Axis intelligent video cameras. All analysis are made directly on video

camera - at the edge - making it a cost-effective, scalable and very

easy to use system. The complete solution is easily installed in an The design of a store is crucial to the shopping experience. A well existing local network and the configuration can be done at any thought out strategy can help boost your business dramatically. physical location using a standard web based interface.Measuring how shoppers are using your commercial space gives you the

information you need to test and optimize the space layout - potentially

leading to improved space utilization and more satisfied and loyal ?Camera can be used simultaneously both surveillance and customers. heatmap analysis

?Automated system, operated in real timeTrueView Heatmap™ provides an easy-to-use tool that allows for a ?Fully integrated into network camerasscientific approach to evaluate store design changes. The product can ?Easy to install and setuphelp you to pinpoint problems areas, find the best merchandising spots ?View heatmap data directly in camerafor product campaigns, set shelf rent based on traffic patterns inside ?Store and analyze data over any available period of time using store, and more.TrueView Web Report™

?Export data to JPEG images using TrueView Daemon™


param¬eters, download or stream video

?Leading digital image processing overcomes shadow and

reflection problems

?Fully integrated

?Mounting - Wall or Ceiling

?For indoor use

?Platforms - Axis ACAP cameras

?Browser support - Mozilla Firefox 3.x, Safari 3.x, Internet Explorer 7

or higher.

Where do shoppers go? TrueView Heatmap™ gives you the answer

Measure traffic patterns in your store

with TrueView Heatmap™

HEATMAP SOLUTION

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SOLUTIONS

BenefitsTrueView Web Report™ is a web

based statistical package that works

seamlessly with TrueView People

Counter™, TrueView Zone Counter™,

TrueView Parking™ and TrueView

Heatmap™.Data Management

TRUEVIEW WEB REPORT™

TrueView Web Report™ transforms raw traffic data into clear and

intuitive graphics, allowing you to quickly obtain an in-depth insight to

the statistics.

Discover trends, patterns or identify unusual performance in your

store. TrueView Web Report™ lets you unveil performance problems,

and helps you to take appropriate measures to improve production,

increase revenue and profitability of your retail space.

With TrueView Web Report™ you have full control of your business

critical business data. Through the URL of TrueView Web Report™ you

will receive a set of powerful and flexible tools to manage and analyze

traffic data from a single source.

Traffic data is considered to be one of the most important and reliable

sources of metrics available to the retail industry. It empowers retailers This system is easily installed on a server and configured with a

with the critical data needed to excel in the retail environment. Use minimum of effort, and all data is stored in an open database format,

precise knowledge about traffic to determine staffing levels, to see if making it a scalable and efficient solution, with minimal bandwidth

the store is properly staffed, sales data, to see how many of the visitors requirements.

are actually buying, opening hours, to see if the opening hours are

justified, or store layout and product placement, to see if shoppers are TrueView Web Report™ also features interactive graphics that can be

using the store in an optimal way. improved with a few clicks. Use the filter and the formula editor to

analyze and detail traffic information. The software can also be

configured to send email reports automatically.

Take full control of your data

with TrueView Web Report™

WEB REPORT SOLUTION

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SOLUTIONS

Features

Requirements

Compatible browsers

Data export formats

?Software package installed on a standard computer

?Automated email of PDF reports

?Seamless integration with TrueView People Counter™, TrueView

Parking™, TrueView Heatmap™ and TrueView Zone Counter™

?Remote access via web-based interface

?Flexible access control system, allows the creation of levels of

access to users in a multiuser environment

?Interactive charts

?Data export in various formats such as Excel, CSV and HTML

?Integrated filter and formula editor for advanced data mining

?Multilingual User Interface

Use the filter and the formula editor to analyze and detail traffic information

Operating System - Windows XP or later

Web server - Apache or Apache 2

PHP version - 5.2.4 or later

Database - MySQL 5.x

Firefox 3.x

Safari 3.x

Internet Explorer 8 or 9

CSV

ExcelTrueView Web Report™ features interactive charts where you can zoom and slide

on the data whenever you want HTML

WEB REPORT SOLUTION

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Manage all stores

using the application

Mirame Retail Web Report™ as SaaS

Focus all your business information

with Mirame Retail Web Report™

MIRAME RETAIL WEB REPORT SOLUTION

www.mirame.net

MIRAME RETAIL WEB REPORT™ Mirame Retail Web Report™ is a

platform that can be installed on the

client site or used as SaaS, which

allows all shops management, from

the intersection of sales information

with entries and the establishment of

rates sales conversion. What's more,

the heatmap module can also be

integrated with thermal cameras from

other manufacturers!

Mirame Retail Web Report™ is a tool designed for data

analysis collected by people counters installed in the

commercial space or retail chain, which simplifies data export

and analysis. This application lets you manage an unlimited

number of people counters installed in the same space or in

different stores.

This system is based on Intranet/ Internet, enabling counters

management by various departments, users and computers,

while eliminating the costs of license per user.

Due to its open architecture and flexibility, deployment of

updates has never been so fast and easy! With Mirame Retail

Web Report ™ you can also access the system through any

computer on the same network as the counters, or remotely.


SOLUTIONS

The ideal solution for demanding customers A complete solution

Cognimatics True View Web Report™ is a tool that allows data We work with various architectural firms and design agencies in each

measurement collection and the generation of simple reports, country to define

however, its parameters can be complex for most current users of the ?Installation and implementation coordination (if necessary)

retail segment. ?Check and certification of proper installation and systems

functionality

We try to increase our capacity to answer the needs of our most ?Possibility of installation and maintenance through our

demanding customers. Therefore, in 2009 Mirame developed Mirame international partners and independent experts.

Retail Web Report™ - an application based on years of experience

with the retail market, and designed specifically for this sector. Today

there are already hundreds of chain stores that have this solution!


www.mirame.net

Mirame Retail Web Report™ Scheme

CENTRAL OFFICE

Europe America Asia

Router

Counter C2 Counter Cn

Counter C1

Router

Router

MIRAME

Management

and Maintenance

MIRAME RETAIL WEB REPORT

AREA MANAGER

Router


Counter C1

Router

Router

MIRAME

Management

and Maintenance


AREA MANAGER

Router


Counter C1

Router

Router

MIRAME

Management

and Maintenance


AREA MANAGER

Flexibility and Integration

HeatMap Analysis

The heatmap module provides an

understanding of patterns of activity

in the area being monitored through

intuitive reports.

As Mirame Retail Web Report™ parameterization is built by Mirame,

we adapt it to any format or method and ensure integration with

major ERP systems of the retail market. Mirame Retail Web Report™ is

a tool that adjusts to the specific needs of your business and still

guarantees benefits like no other solution on the market!

Mirame Retail Web Report™ enables the integration of heatmap

analysis module which defines the occupancy rates of each store area.

Heatmap is a vital tool for sales and merchandising as it simplifies the

understanding of activity patterns in the area being monitored through

numerical and graphical reports, avoiding anomalies and predicting

future activities.


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Features

?Ability to set annual store opening schedules, very important for

some comparative reports

?Integration with IP thermal cameras from any manufacturer

?Heatmap Analysis: heatmap analysis module that defines

occupancy rates of each area of the store

?Ability to define conversion rates on sales (indicate number of

tickets unspecified amounts)

?Ability to set sales goals for a store relating to visitors traffic

?Create different counting points and counts grouping (store/ floor

distributor/ door)

?Customizing reports of specific retailers and automatic email to

authorized users in each geographical area or group of shops

?Multilingual interface: English, Spanish, Portuguese, Italian, French

?Multiuser different levels of access according to geographical

location or business models (franchises, etc.).

?Data collection from people counters

?Automatic verification of all systems functionality (integration with

various network monitoring tools on the server)

?Notification of system failures and low light

?Control rates of diversion and alerts when a counter deviates from

the mean

?Capture multiple photos of a day of each counter for operator

visual analysis of problems

?Image analysis to ensure that the camera provides a valid image,

and there’s no counter distortions due to internal problems

?Crossing local weather data for each counter (temperature and

cloud cover)

?Definition of specific events per store (reforms, cut the street to

traffic, demonstrations, etc.) to understand some historical data

COUNTER + POE ROUTER INTERNET (VPN) MIRAME RETAIL WEB REPORT

People Counter™ design system


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Endless possibilities for video surveillance

with Axis IP surveillance

Network video offers more ways to protect access to a video than analog CCTV systems. To prevent overlooking and disclosures of private content, you can use passwords to limit access and the video is encrypted before sending to the network. The system can also be configured to authenticate the connection using encrypted certificates that only accept a specific network camera, thus eliminating the possibility of anyone hacking into the line.


www.mirame.net


SOLUTIONS

NETWORK VIDEO PROFESSIONAL SOLUTIONS

MIGRATION TO IP

Leveraging IT investments and achieving a lower total cost of

ownership. Most businesses currently have high-speed IP networks connected to the Internet. Adding an Axis network video system simply The video surveillance market has grown exponentially in recent years, uses and extends the same infrastructure to include video functionality. driven by technological improvements and the recognition of these It uses standard IT equipment such as switches, PC servers for video systems to increase public and private security.recording and storage, so existing investments in IT infrastructure and

devices can be leveraged, ensuring high return on investment.As the transition to network video becomes a reality, and security

management over IP network expands and incorporates video analysis And because many times the wireless solutions are the best option for applications of intelligent network cameras, the systems become more the installation of video surveillance, with Axis technology you can open and scalable, resulting in a much more productive and economic connect different places without using expensive cables.surveillance.

Network video, often called video surveillance over IP or IP According to independent research on the differences between analog surveillance, use an IP network through a wired or wireless network to and digital solutions, installation, configuration and training costs for carry video, audio and other digital data. When the technology of analog systems are almost 50% more than for IP systems. For example, Power over Ethernet (PoE) applies, the network can also be used to cabling is almost three times as expensive in analog systems compared bring power supply to the network video products. This system allows with IP-based systems. The primary reason is that coaxial cabling is monitoring and recording video anywhere on the network such as, for more expensive than Ethernet cabling. Also, analog typically and example, a local area network (LAN) or a remote network (WAN) like usually requires separate power cabling, while Power over Ethernet Internet.eliminates the need for electrical connections in the IP system, and

separate cabling is also needed to control analog PTZ cameras. A

network video system allows users to incorporate open PC systems

and open storage with video management software, which costs 20%

less than equivalent DVRs.

If you have made a major investment in analog CCTV systems, know

that migrating your technology to network video does not invalidate Increasing the quality of the image enables the user to more closely those investments. With a network video solution from Axis you can follow details and changes in images, making way for better and faster integrate your existing analog system into an IP-based solution.decisions to more effectively safeguard people and property. It also

ensures greater accuracy for automated analysis and alarm toolsThe solution enables you to take advantage of many features such as

remote pan/ tilt/ zoom, Power over Ethernet or audio and video Axis network cameras provide high-quality video images, and motion detection, while meeting user requirements for image quality, megapixel and HDTV network cameras are available to provide even recording capabilities, reliability and cost-effectiveness.more image details.

Lowered total cost of ownership

Superior image quality


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Remote accessibility Distributed intelligence

Easy, future-proof integration

Progressive scan: Depicting moving objects clearly

Scalability and flexibility

Power over Ethernet: Increasing savings and reliability

Cost-effectiveness

Video compression formats: H.264, MPEG-4 and Motion JPEG

With network video, users can access real-time video at any time from Currently, a massive amount video is being recorded, but never

any authorized computer anywhere. The video can be stored at watched or reviewed due to lack of time. As a result, events and

remote locations for convenience and security, and information can be activities are missed, and suspicious behaviors remain unnoticed.

transmitted over the LAN or Internet.

With network video, intelligence has been brought into the camera

itself. Network cameras can have built-in video motion detection and

There are almost no limitations as to where a network video product alarm management so the camera decides when to send video, at

can be placed. Axis network video has the capacity to provide a high what frame rate and resolution, and when to alert a specific operator.

level of integration with other equipment and functions, making it a Other unique features include audio detection and active tampering

continually developing system. A fully integrated Axis network video alarm.

system can be used for a multitude of applications simultaneously: for

instance, access control, building management, point-of-sales systems,

ATMs, as well as fire alarms, intruder and visitor management. Many network cameras employ progressive scan technology that

better depicts moving objects clearly. This advanced image capture

technology means that the whole image is captured at one time, thus

To meet the growing needs of your business, you can choose exactly providing crystal clear images even with a high degree of motion.

what you need today, and scale the system at any time.

Thanks to strict adherence to industry standards, you can easily add Not available for analog cameras, Power over Ethernet (PoE, IEEE

new technologies, additional cameras and extra storage capacity as 802.3af standard) means that the cameras get power from a PoE-

needed to the network video system. enabled switch or midspan over the same standard cable that

transmits video. PoE provides multiple benefits, including reduced

installation costs and flexibility in camera placement. In addition,

Based on open standards, Axis network video products run on IP cameras can get centralized backup power from the server room, so in

networks. Using standard PC server hardware rather than proprietary the event of a power failure they will continue to operate.

equipment such as DVRs radically reduces management and

equipment costs, particularly for larger systems where storage and

servers are a significant portion of the total solution cost. Additional Video compression formats can be a determining factor for a video

cost savings come from the infrastructure used. IP-based networks surveillance application. Many Axis network video products feature

such as LANs and the Internet can be leveraged for other applications advanced real-time video encoding that can deliver simultaneous

across the organization. Motion JPEG, MPEG-4 and H.264 video streams. This gives the

flexibility to maximize image quality for recording while reducing

bandwidth and storage needs.


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DIFFERENTIATION FOR RETAIL

A network video system is

capable of sending video without

the need for a dedicated physical

infrastructure. The IP option uses

a standard network, such as local

area networks (LAN) and Internet

to transport information through

the cable network that transmits

the same video.

?Ensure continuous and event-driven video surveillance

?Investigate crime and identify suspectToday we are witnessing an increased data flow available in the retail ?

sector. The secret lies in exploiting these data, analyzing it correctly

and use it for your business benefit.?Control stocks

?Optimize store layoutsThe integrated video intelligence can be combined with different

?Improve signage and displayssources of in-store technology and provide customized reports, and

?Determine shop space valueeven provides a panel of data management information needed to

?Allocate staff where neededmake business decisions in real time. This is a crucial strategy that most

retailers cannot ignore, and many try to integrate this strategy into

short-term plans.?Study employee/customer interactions

?Assess customer flowAs best practice, retailers should seriously consider systems that are

?Understand customers’ buying behaviors.designed and manufactured to the sales environment, instead of

adapted ones.

Systems that automate the main components of data collection and

information provision will ensure a higher degree of adoption, which

translates into a higher rate of retailers’ success. The combination of

video equipment of last generation with video intelligence analysis

gives large and small retailers a system designed to improve customer

service, improve relationships between the seller and supplier, the

optimization of staffing, multichannel marketing promotion and reduce

losses and lack of stock - preparing your business for continued

success and growth.

?Reduce theft

?Reduce inventory shrinkage

?Detect suspicious behavior

?Decrease slip-and-fall claims

?Uncover employee sweethearting

?Integrate with your POS system

?Analyze and resolve EAS incidents

Improved safety and security

Optimized merchandising and operations

Enhanced customer experience

Loss prevention


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As the transition to the video network

becomes a reality, the security management

over an IP network is expanded and

network cameras incorporates video intelligent

analytics applications, systems become

more open and scalable, which translates

into a surveillance system much more

productive and cost-efficient.

AXIS CAMERA COMPANION

Axis Camera Companion eases the expansion of your security system,

as your business need change, maximizing the benefits of the new

cameras and advanced features for the future.

This Axis solution offers HDTV quality for reliable identification of

people and incidents. Video clips or snapshots can be easily exported.

Internet access is easy to set up, and with support for apps for iPhone,

iPad and Android, AXIS Camera Companion lets the user view video at

any time, from anywhere.

The system removes the single point of failure which is common in

alternative solutions where a DVR failure prevents all cameras from

being recorded. The cameras in an AXIS Camera Companion system

record video regardless of the network status.Want to see exactly what’s going on while you’re gone? Axis Camera

Companion is a network video system that gives you the peace of The free PC client is only needed during installation. For viewing live or mind and business possibilities associated with mobile and remote live recorded video, or exporting video after an incident, either the client monitoring. Keep an eye on things in real time from anywhere in the or a smartphone app can be used.world. It’s quick and easy to log in from your computer or use viewing

apps for iPhone, iPad and Android. Simple. Convenient. Secure.Axis Camera Companion is a scalable and future-proof network video

solution that protects the customer’s investment. Adding new cameras

to the system is easy, and existing analog cameras can be integrated An Axis Camera Companion system consists of Axis cameras, SD cards, using Axis video encoders. If the user wants to step up to another IP software for PC and mobile devices, and network equipment. Video is solution in the future, the Axis cameras and encoders can be reused, recorded to the SD card inside the camera, making each camera an as well as the network equipment.independent surveillance device. That means there’s no need for a

separate recording device (DVR) or computer during operation —

making the system extremely simple and cost-effective. High definition technology is everywhere these days. You can get so

much detail on your television at home you can practically count the Plus, it’s more reliable, since there´s no single point of failure in the freckles on your favorite football player. So why settle for blurry images system. With Axis Camera Companion, basically, everything you need on your surveillance footage — where it really counts? With HDTV for is in the camera. Get direct access to the surveillance functionality you video surveillance, Axis offers a tremendous leap forward in image need with the best picture quality — even on the go. It’s simple: install quality with up to five times higher resolution than analog cameras. it, watch it, interact with it, depend on it.This means better color and sharper images — even when zooming in

— for extraordinary detail.

Watch your store from home, across town, or halfway around the

world

The latest surveillance technology in an all-in-one, easy-to-use system

High definition images — just like your HDTV at home


www.mirame.net

Enjoy easy, straightforward operation

Video surveillance that grows with you

The Axis Camera Companion viewing software for PC, iPhone/iPad or

Android makes it easy to manage your video surveillance system. The

interface is simple and intuitive, with easy access to the features you

need.

?Supports 1 to 16 cameras

?View live video from one or many cameras

?Event-based or continuous recording

?Quick search through recorded videoExport video clips or

snapshots to colleagues or authorities

In business, it pays to stay one step ahead. Axis Camera Companion

helps you do just that — on two fronts. You get innovative surveillance

that keeps you secure today, and a scalable solution to help you

prepare for future challenges, growth and technology.

Made to fit your needs today Axis Camera Companion is quick and

easy to set up in any small-business setting. And if you already have

analog cameras installed, use Axis video encoders to connect them to

the network — protecting the investments you’ve already made and

giving you an easy path to the digital world.

Scalable and future-proof for tomorrow

The Axis Camera Companion is

the market’s easiest video

surveillance solution for small

systems, which makes it perfect

for retail, offices and hotels. All

video is recorded on SD cards in

the cameras, and no DVR or

server is necessary – making

each camera a smart,

independent video recording

device.


www.mirame.net

SUCCESS CASE

TRUCCO

TRUCCOIP-based efficiency with remote monitoring and people counting at fashion store chain

COMPANY

TRUCCO

170 establishments

around the world

INDUSTRY SEGMENT

Retail

APPLICATION

Merchandising and

Operations

A InSitu buscava duas soluções de vídeo IP para a sua cadeia

de lojas: o monitoramento remoto, para uma poupança de

custos e de tempo em conjunto com as deslocações

necessárias para a supervisão dos diferentes locais; e um

sistema de contagem de pessoas mais simples e de fácil

manutenção e substituição de equipamentos que estavam

desatualizados. A aplicação para a contagem de pessoas

deveria ainda estar integrada nos terminais dos pontos de

venda bem como com o sistema de gestão nos escritórios

centrais.

Mission Solution Result

TRUCCO belongs to the 100% Spanish For some years, the TRUCCO stores have Efficient cooperation between TRUCCO and

company InSitu S.A. with registered been equipped with systems for video MIRAME resulted in a very high customer

headquarters in Madrid. This manufacturing monitoring and people counting. However, satisfaction with regard to the implemented

and distribution company is responsible for the continuous search for new solutions as solutions based on the IP video systems from

the design, production and distribution of well as the necessity of integration of data Axis Communications. They cover the most

collections exclusively for its own brand into its SAP management platform and important necessities and offer the flexibility

TRUCCO. replacement of old equipment made them that is necessary for extension, change of

strive for further development. location or integration with other systems, if

TRUCCO products are distributed via a required by the customer.

growing network of points of sale - currently Since December 2007, two solutions based on

around 170 - located in the main streets and IP video have been implemented - one

commercial centers of large cities in Spain solution for remote monitoring, and another

and 13 other countries. solution for people counting - that improved

various aspects of management and

operations of the establishments.

CASO DE SUCESSO - RETALHO www.mirame.net

TRUCCO stores count on image, communication Cognimatics Trueview People Counter software for

and standardized service. The imensions of the each point of sale. Thanks to the powerful zoom

stores and the concept of presentation of capacities of the AXIS 215 PTZ it is possible to grant

apparel are considered remote visualization of every single store. This way it

to create a pleasant ambience and facilitate can be controlled from the central offices that all

purchase. Thanks to advanced information details - from decoration to presentation of the

system the collections are changed every two or goods - and the areas of offers and promotions are

three weeks and restocking of products is adapted to the standardized image directives. In

granted within 24 to 48 hours. case of irregularities it is easily possible to contact

the shop assistant by telephone and remedy the

InSitu was looking for two IP video solutions for issue.

its chain of stores. For remote monitoring, the

objectives included saving of costs and time in

connection with

the required relocations for supervision of

different sites. The system for people counting

aimed for best possible simplification and

reduction of maintenance tasks and replacement

of “proprietary” equipment that was out of date.

The objectives also required that the application

for people counting integrated both with the

terminals at the point of sale of any establishment as well as with the TrueView People

SAP management system at the central offices. Based on these Counter software

considerations, InSitu contacted MIRAME such as an intelligent video for the solution of

provider. people counting is a modular and fully independent solution; counting

is performed within the CPU of the camera so that a respective PC is

MIRAME designed a solution based on Axis 215 PTZ Network Cameras not required. Thus it is possible to manage, analyze and visualize the

for the requirements of remote monitoring as well as a solution data of the camera of any establishment. MIRAME.NET was also

consisting of an AXIS 209FD Network Camera that includes the ordered to integrate with the SAP platform of the central offices. The

corresponding statistics of customer count and sales at each

establishment are much more comprehensive now. Performance of

sales history per establishment and date, analysis of efficiency of

promotions and other operations are easier and more reliable.

The video IP products improves the infrastructure of the stores using a

more reliable system that offers more possibilities and reduces the

number of incidents to be remedied by the department of

Organization and Systems of InSitu. The company will continue to

implement these solutions on large scale with its chain of

establishments and will further observe any possible innovations on

the video IP market, in particular with regard to such innovations that

may improve operations and management of its stores.

CASO DE SUCESSO - RETALHO www.mirame.net

PEOPLE COUNTER

ZONE COUNTER

HEATMAP

DWELL TIME

PASSENGERS COUNTER

STREET PEOPLE COUNTER

BICYCLE COUNTER

PARKING COUNTER

WEB REPORT

MIRAME WEB REPORT

VÍDEO IP

www.mirame.net© Copyright MIRAME. All Rights Reserved.

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Documents

BI Retail Solution