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8/4/2019 Bharati Airtel Acquisition of Zain
1/21
By:SANTOSH S
8/4/2019 Bharati Airtel Acquisition of Zain
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` Bharati Enterprises was founded by Sunil Mittal in
the year 1976
` Indias leading provider of cellular services
` Airtel had a market share of 28.31%, with 124million subscribers
` It has been focusing on expanding horizontally
and by entering new markets in Asia and Africa.
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` Mobile services
` Telemedia Services
` Enterprise Services
` Digital TV Services
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By 2015 Airtel will be the most loved brand, enriching
the lives of millions.
MISSIONMISSION
To be globally admired for telecom services that
delight customers.
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` Empowerment
` Entrepreneurship
` Transparency
` Impact` Flexibility
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` The telephone subscriber base in the country reached
653.92 million as of May, 2011.
` The overall Tele-density (telephones per 100 people)
has touched 55.38.` The wireless subscriber base has increased to 617.53
million at the end of May 2011 from 601.22 million in
April 2011, registering a growth of 2.71 per cent.
` It is projected that India will have 1.159 billion mobilesubscribers by 2013.
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28.3
23.915.1
14.7
9.1
3.
1.3 1.10.
0.4 0.31. Bharati Airtel
Vodafone Essar
Idea
BSNL
Aircel
Reliance
Uninor
NL
Loop obile
Videocon
Stel
Others
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` Managed services
` Infrastructure sharing
` Enterprise Telecom Services
` 3G spectrum` Wi-MAX
` Value Added Services
` Rural Telephony
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S RENGTHS:
- High quality service provider
- Good infrastructure and coverage
- Strategic alliance with global gaints likeSony-Ericsson, Nokia and IPhone
- Largest cellular service provider with164.61 million subscribers
WEAKNESS:
- Hi r ri r i r i r r t tit r
- Lack f I t r ati al anagement erience
- Not tapped into t e r ral market
OPPORTUNITIES
-Aggressi e ove into t e R ral arket
- International Investments likeacquiring Zain
-Aggressive Bundlingacross Services
THREATS
-Increased Competition fromdomesticplayers
- Entry of Global Players
- Saturationof t e Indianmarket
Airtel
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` In India Vodafone, Idea, BSNL
` Indian market is getting saturated, so there is a need to
expand the operations globally.
` In Africa Vodacom and MTN` Low margins in the Indian market
` Few competitors.
` Untapped African market.
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` Why is Zain actually available for sale?
` What are the benefits from the acquisition?
` What are the Opportunities?
` What might be the possible risks?` What must Airtel do?
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` In the nine months to September 2009, they reported
a net loss of US$112 million against a profit of US$169
million in the corresponding period the previous year.
` Seven of the 15 countries reported losses.` The highest revenue earner, Nigeria, which was
nudging the US$1 billion mark, lost US$88 million.
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42 million customers
$3.6Bn revenue
$1.2B EBITDA
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` Low Tariff rates leading to declining revenues and
profit margin.
`
Saturation of Indian market.` Penetration stands at 45%. It is expected to reach 80%
by 2015.
` Acquisition would broaden the subscriber base to 180
million customers and the combined revenues isexpected to be $12.4 billion
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` In Africa the Customer growth rates range from 14% in
Kenya and -6% in Nigeria to 51% in Niger . Hence huge
upside.
` The average revenue per user (ARPU) is US$3 in Ghanaand US$25 in Gabon. Compared to $5 of Bharti in
India. Hence growth visibility.
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` Mass market focus and segmented customer strategy
` Competitive positioning and differentiation strategy
` High-value technology strategy` Company management strategy
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` Current tariff levels in Africa are approximately 10
times Bhartis current India tariffs, which stands at 76
paisa on average
` Minutes of use (MoU) is less than 100 minutes(one-fourth of Bhartis India MoU.
` The strategy is, therefore, to reduce tariffs to increase
usage and also improve market share, particularly
revenue market share.
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` The management would focus on improving marketshare in Zain African regions especially in regionswhere Zain is not the market Leader
` Value-added services have a ready market in
Africa, from mobile commerce to media content onhand-held devices. Airtel can use its expertise to gainfrom this market as well.
` Strategic partnerships with Ericsson, Huawei and NSN
will exponentially improve the quality of the networkacross the African landscape and expand the footprintof the 2G and 3G service
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` Airtel along with IBM plans to deploy a powerful
content management system to offer rich media
content such as music and video over mobile
devices, while simultaneously facilitating the growth ofthe application developer community in Africa.
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` Bharti managed to increase its total subscriber base by 35% on aYear on Year basis
` Profit from operations at the end of fiscal 2010 grew at 19% totouch 166.050 million.
` The total revenues for the year ended on March 31st 2010 are Rs
396,150 million with a growth rate of 7% from the last year.` EBITDA after acquisition cost Rs. 160.3 billion (up 6% Y-o-Y).` Net Profit of Rs. 91.0 billion (up 7% Y-o-Y).` The net debt of the company touched US$ 284 million which
was majorly due to the funding of acquisition expense.
` Due to increase in operating cycles there was a significantincrease of 12% in the operating expense.
` Effect on Stock Prices
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THANK YOU