Bharati Airtel Acquisition of Zain

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  • 8/4/2019 Bharati Airtel Acquisition of Zain

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    By:SANTOSH S

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    ` Bharati Enterprises was founded by Sunil Mittal in

    the year 1976

    ` Indias leading provider of cellular services

    ` Airtel had a market share of 28.31%, with 124million subscribers

    ` It has been focusing on expanding horizontally

    and by entering new markets in Asia and Africa.

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    ` Mobile services

    ` Telemedia Services

    ` Enterprise Services

    ` Digital TV Services

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    By 2015 Airtel will be the most loved brand, enriching

    the lives of millions.

    MISSIONMISSION

    To be globally admired for telecom services that

    delight customers.

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    ` Empowerment

    ` Entrepreneurship

    ` Transparency

    ` Impact` Flexibility

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    ` The telephone subscriber base in the country reached

    653.92 million as of May, 2011.

    ` The overall Tele-density (telephones per 100 people)

    has touched 55.38.` The wireless subscriber base has increased to 617.53

    million at the end of May 2011 from 601.22 million in

    April 2011, registering a growth of 2.71 per cent.

    ` It is projected that India will have 1.159 billion mobilesubscribers by 2013.

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    28.3

    23.915.1

    14.7

    9.1

    3.

    1.3 1.10.

    0.4 0.31. Bharati Airtel

    Vodafone Essar

    Idea

    BSNL

    Aircel

    Reliance

    Uninor

    NL

    Loop obile

    Videocon

    Stel

    Others

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    ` Managed services

    ` Infrastructure sharing

    ` Enterprise Telecom Services

    ` 3G spectrum` Wi-MAX

    ` Value Added Services

    ` Rural Telephony

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    S RENGTHS:

    - High quality service provider

    - Good infrastructure and coverage

    - Strategic alliance with global gaints likeSony-Ericsson, Nokia and IPhone

    - Largest cellular service provider with164.61 million subscribers

    WEAKNESS:

    - Hi r ri r i r i r r t tit r

    - Lack f I t r ati al anagement erience

    - Not tapped into t e r ral market

    OPPORTUNITIES

    -Aggressi e ove into t e R ral arket

    - International Investments likeacquiring Zain

    -Aggressive Bundlingacross Services

    THREATS

    -Increased Competition fromdomesticplayers

    - Entry of Global Players

    - Saturationof t e Indianmarket

    Airtel

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    ` In India Vodafone, Idea, BSNL

    ` Indian market is getting saturated, so there is a need to

    expand the operations globally.

    ` In Africa Vodacom and MTN` Low margins in the Indian market

    ` Few competitors.

    ` Untapped African market.

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    ` Why is Zain actually available for sale?

    ` What are the benefits from the acquisition?

    ` What are the Opportunities?

    ` What might be the possible risks?` What must Airtel do?

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    ` In the nine months to September 2009, they reported

    a net loss of US$112 million against a profit of US$169

    million in the corresponding period the previous year.

    ` Seven of the 15 countries reported losses.` The highest revenue earner, Nigeria, which was

    nudging the US$1 billion mark, lost US$88 million.

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    42 million customers

    $3.6Bn revenue

    $1.2B EBITDA

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    ` Low Tariff rates leading to declining revenues and

    profit margin.

    `

    Saturation of Indian market.` Penetration stands at 45%. It is expected to reach 80%

    by 2015.

    ` Acquisition would broaden the subscriber base to 180

    million customers and the combined revenues isexpected to be $12.4 billion

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    ` In Africa the Customer growth rates range from 14% in

    Kenya and -6% in Nigeria to 51% in Niger . Hence huge

    upside.

    ` The average revenue per user (ARPU) is US$3 in Ghanaand US$25 in Gabon. Compared to $5 of Bharti in

    India. Hence growth visibility.

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    ` Mass market focus and segmented customer strategy

    ` Competitive positioning and differentiation strategy

    ` High-value technology strategy` Company management strategy

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    ` Current tariff levels in Africa are approximately 10

    times Bhartis current India tariffs, which stands at 76

    paisa on average

    ` Minutes of use (MoU) is less than 100 minutes(one-fourth of Bhartis India MoU.

    ` The strategy is, therefore, to reduce tariffs to increase

    usage and also improve market share, particularly

    revenue market share.

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    ` The management would focus on improving marketshare in Zain African regions especially in regionswhere Zain is not the market Leader

    ` Value-added services have a ready market in

    Africa, from mobile commerce to media content onhand-held devices. Airtel can use its expertise to gainfrom this market as well.

    ` Strategic partnerships with Ericsson, Huawei and NSN

    will exponentially improve the quality of the networkacross the African landscape and expand the footprintof the 2G and 3G service

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    ` Airtel along with IBM plans to deploy a powerful

    content management system to offer rich media

    content such as music and video over mobile

    devices, while simultaneously facilitating the growth ofthe application developer community in Africa.

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    ` Bharti managed to increase its total subscriber base by 35% on aYear on Year basis

    ` Profit from operations at the end of fiscal 2010 grew at 19% totouch 166.050 million.

    ` The total revenues for the year ended on March 31st 2010 are Rs

    396,150 million with a growth rate of 7% from the last year.` EBITDA after acquisition cost Rs. 160.3 billion (up 6% Y-o-Y).` Net Profit of Rs. 91.0 billion (up 7% Y-o-Y).` The net debt of the company touched US$ 284 million which

    was majorly due to the funding of acquisition expense.

    ` Due to increase in operating cycles there was a significantincrease of 12% in the operating expense.

    ` Effect on Stock Prices

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    THANK YOU