Bham ADDYs 2013 Winners Book

2013 WINNERS BOOK

The 55th Annual Birmingham ADDY® Awards

DID YOU MAKE THE A-LIST?

THE CLUBThursday, February 7th, 2013

7-8pm Cocktails . 8-9:30pm Dinner & Awards

VINO9:30pm After Party

BIRMINGHAM ADVERTISING FEDERATION BOARD MEMBERS, 2012-2013

PRESIDENT: Jason Lovoy, Infomedia

PRESIDENT-ELECT: Crawford Miller, Centro

IMMEDIATE PAST-PRESIDENT: Satina Richardson, Big Communications

SECRETARY/TREASURER: Carolyn McRight, Intermark Group

VICE PRESIDENT - ADDYs®: David McMath, Intermark Group

VICE PRESIDENT - MEMBERSHIP: Luke Hall, Birmingham Advertising Kitchen, LLC

VICE PRESIDENT - DIGITAL COMMUNICATIONS: Andrew Sims, Infomedia

VICE PRESIDENT - PRINT COMMUNICATIONS: Samantha Gibbons, Cummings Creative Group

VICE PRESIDENT - FUNDRAISING: Lizzie Yarbrough, Lewis Communications

DIRECTOR - GOVERNMENT RELATIONS: Melanie McCraney, McCraney Communications

DIRECTOR - JOB BANK: Ann Caperton Gillett, UAB Creative and Marketing

DIRECTOR: STUDENT EDUCATION: W. Glenn Griffin, Ph.D., The University of Alabama

DIRECTOR - PROFESSIONAL DEVELOPMENT: Brian Cauble, Appsolute Genius

DIRECTOR - DIVERSITY: Libby Page, Intermark Group

4 . AAF-BIRMIMGHAM BOARD MEMBERS

LETTER FROM THE PRESIDENT

PRESIDENT’S LETTER . 5

Welcome to the A-List. The Birmingham chapter of the American Advertising Federation is pleased to present the 55th annual AAF Birmingham ADDY® awards. The field of entries and winners reflect a robust local advertising industry that is producing exceptional work for clients nationwide.

All who have supported the ADDY awards this year through submitting entries, to judging, to serving on committees and through just being a player in this dynamic industry have earned recognition as A-List players. The ADDYs set the bar for creative excellence and we are privileged to recognize and honor the work and the people behind it.

Wikipedia defines A-list as a “term that alludes to major movie stars, or the most bankable in the Hollywood film industry.” Change the word Hollywood film to “advertising” and you will agree that this year’s gallery of nominees and winners lives up to that definition quite well. ADDY awards participants and honorees are turning out great work that clients bank on.

Welcome to the A-List . Enjoy.

Jason LovoyAAF Birmingham, President2012/2013

LETTER FROM VP - ADDYs®

6 . VP OF ADDYS®’ LETTER

Hi everybody: With 488 entries—in almost as many mediums—this year’s ADDY® entries were impressive any way you look at them. And our judges looked at them in great detail. After which they told us that the creativity Birmingham has shown this past year is capable of standing with the best work done anywhere in America. Y’all are good. Thank you all for sharing your creative output with us and for making the 55th annual Birmingham Advertising ADDY® awards the best show yet. Keep pushing the envelope. Refuse to settle for “good enough”. And next year’s competition will be even better.

David McMathADDY® Vice President2012/2013

JUDGESDeb MorrisonMorrison, a professor at the University of Oregon, teaches conceptual thinking, creativity and content, portfolio, mobile media, and Oregon’s Creative Strategist course emphasizing social responsibility and innovation. Her students have gone on to great careers around the world. She believes strong university programs should uphold the promise of developing intellect and talent for the creative industry. Her creative activity focuses on professional creativity, creative leadership, and talent development. She consults regularly for brands and issues in higher education, and on talent development strategies for agencies. Her books include, with the amazing Glenn Griffin, The Creative Process Illustrated: How Advertising’s Big Ideas are Born (2010) and Idea Industry: How to Crack the Advertising Career Code with Brett Robbs (2009). Morrison is a two-time winner of the SOJC Marshall Award for Innovative Teaching, named a Grandmaster of The Art Directors Club in New York, and served on the board of The One Club for Art + Copy for two terms. She’s spoken at SXSW, HOW Design Conference, and various professional venues focused on creativity and talent. Her mantra: Let’s Do This. She lives in Eugene with a dashing photojournalist husband and has three sons, all wonderful. Life is good.

Doug PedersenDoug is a graduate of the University of Texas in Austin. Though he loved Texas, he hated the heat and left in search of cooler climates. Thus he spent nine years in Charlotte, NC at the highly awarded Loeffler Ketchum Mountjoy. Then it was on to stints at Crispin Porter + Bogusky in Miami and Carmichael Lynch in Minneapolis. Currently he works as a freelance art director/creative director. Over the course of his 12+ years in advertising he has had the fortune to produce advertising campaigns for Volkswagen, Harley-Davidson, Subaru, Outward Bound, Schutt Sports, Redfeather Snowshoes, Burger King, Miller Lite, North Carolina Tourism and a long list of others. Though advertising keeps him pretty busy Doug still finds time to take in more than his fair share of movies and music and whenever possible dabbles in creating his own art and illustrations.

Matthew BarberMatthew Barber is an associate creative director with experience across media on brands like Sonic, Cracker Barrel, Crate & Barrel, Heineken, Autolite, and The History Channel. He currently lives in Chicago where he works at Havas Worldwide and spends his free time sampling the city’s wide variety of pork products and crafting the occasional short autobiography.

Deb Doug Matthew

“…it was inspiring to see good ideas leading the way.” Matt Barber

“Great work in tough categories…” Deborah Morrison

“…nice to see several top notch fully integrated efforts.” Doug Pederson

JUDGES . 7

Jason Lovoy

David McMath

Carolyn McRight

Crawford Miller

Satina Richardson

Dawn Taylor

Lizzie Yarbrough

Andrew Sims

Samantha Gibbons

Glenn Griffin, Ph.D.

Kristi Sasser

Leigh Ann Motley

Kristi Austin

Bryan Talkish

Shannan Easter

Libby Page

Melanie McCraney

Ann Caperton Gillett

8 . SPECIAL THANKS

THE 2012-2013 ADDY® AWARDS WOULD NOT HAVE HAPPENED WITHOUT COUNTLESS HOURS GIVEN BY THESE AMAZING PEOPLE:

TABLE OF CONTENTS

AAF-Birmingham 2012-2013 Board of Directors 4

Letter from the President, Jason Lovoy 5

Letter from the VP - ADDYs®, David McMath 6

Judges 7

Special Thanks 8

Best of Show 10

Industry Leaders 14

Sales Promotion 16

Collateral Material 19

Direct Marketing 25

Out-of-Home 26

Non-Traditional Advertising 27

Consumer or Trade Publication 28

Digital Advertising 33

Radio 35

Integrated Campaigns 36

Advertising for the Arts & Sciences 39

Public Service 40

Elements of Advertising 42

Student Winners 53

Sponsors 57

Index 59

TABLE OF CONTENTS . 9

Gold ADDY® Award Entrant: Big Communications Category: Integrated Campaigns, Consumer, Regional / NationalAdvertiser: Alabama Seafood Marketing Commission Title: Alabama Seafood Marketing Commission Campaign Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Mark Ervin, Sr. Copywriter Matt Harris, Sr. Art Director Ryan Brown, Art Director Jeremy Burgess, Copywriter Brian Curtin, Motion Design Director Niki Lim, Account Executive Blake Hicks, Web Developer Kammie Avant, Interactive Producer

CLASSIC TRADITIONS, INC. PRESENTS:

BEST OF SHOW

10 . BEST OF SHOW

Gold ADDY® Award Entrant: Big Communications Category: Sales Promotion, Audio/Visual Sales PresentationAdvertiser: Jacksonville State University Title: Jacksonville State Institute For Research & Collaboration Video Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Jordan Sowards, Sr. Copywriter Blake Hicks, Editor/Art Director Libby Romano, Account Executive

JUDGES SPECIAL AWARD

BEST OF SHOW . 11

Gold ADDY® Award Entrant: Big Communications Category: Elements of Advertising, Digital Creative Technology, GPS & Location Technology Advertiser: Birmingham Convention & Visitors Bureau Title: Birmingham Convention & Visitors Bureau IN App Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Jeremy Burgess, Copywriter Jordan Sowards, Sr. Copywriter Ryan Brown, Art Director Kinetic, Programer

CENTRO PRESENTS:

DIGITAL BEST OF SHOW

12 . BEST OF SHOW

LYNSEY WEATHERSPOON PHOTOGRAPHY PRESENTS:

STUDENT BEST OF SHOW

BEST OF SHOW . 13

NON TRADITIONAL, CAMPAIGN Award: Student Silver ADDY® Award

Entrants: Daniel Twieg, UAB Amy Clark, UAB Tammy Watson, UAB Empress Searight, UAB Category: Student Non-Traditional Advertising, CampaignAdvertiser: University of Alabama at Birmingham Title: Sloss Rebranding Campaign Credits: Daniel Twieg, Graphic Designer Amy Clark, Graphic Designer Tammy Watson, Graphic Designer Empress Searight, Graphic Designer

THE SIMPLE BOOTH PRESENTS:

ART DIRECTOR/DESIGNER OF THE YEARRyan BrownBIG Communications

HIGHLANDS DIGITAL MEDIA PRESENTS:

WEB DESIGNER OF THE YEARShannon HarrisBIG Communications

ACCUPRINT PRESENTS:

PHOTOGRAPHEROF THE YEARJeff WilliamsConstellation ImageWorks

14 . INDUSTRY LEADERS

INDUSTRY LEADERS

RUSH WINES PRESENTS:

COPYWRITEROF THE YEARStephen CurryLewis Communications

NEW SOUTH RESEARCH PRESENTS:

CREATIVE DIRECTOROF THE YEARAaron GreshamBIG Communications

INDUSTRY LEADERS . 15

INDUSTRY LEADERS

SALES PROMOTION PACKAGING

Award: Silver ADDY® Award

Entrant: Scout Branding Category: Sales Promotion, Packaging, Single Unit Advertiser: WineBottleGlasses.com Title: Wine Bottle Glasses Packaging Credits: Paul Crawford, Creative Director/Art Director/Writer


Entrant: Big Communications Category: Sales Promotion, Packaging, Campaign Advertiser: Royal Cup Coffee Title: Royal Cup Packaging Design Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Mark Ervin, Sr. Copywriter Aaron Gresham, Creative Director Ryan Brown, Art Director Julie Ward, Account Executive

16. SALES PROMOTION, PACKAGING

SALES PROMOTION AUDIO / VIDEO SALES PRESENTATION

Award: Gold ADDY® Award Entrant: Darden | Tatum Category: Sales Promotion, Audio/Visual Sales PresentationAdvertiser: Tandus Flooring Title: Powerbond Believer Video - Mary Beth Credits: Travis Tatum, Creative Director/Designer Wendy Tatum, Associate Creative Director/Copywriter Geoff Knight, Photographer Caroline Morris, Designer Boutwell Studios/Lane McGiboney, Audio Editor

Award: Gold ADDY® Award

Entrant: Big Communications Category: Sales Promotion, Audio/Visual Sales PresentationAdvertiser: Jacksonville State University Title: Jacksonville State Institute For Research & Collaboration Video Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Jordan Sowards, Sr. Copywriter Blake Hicks, Editor/Art Director Libby Romano, Account Executive

SALES PROMOTION, AUDIO / VIDEO SALES PRESENTATION . 17

SALES PROMOTION AUDIO / VIDEO SALES PRESENTATION


Entrant: o2ideas Category: Sales Promotion, Audio/Visual Sales PresentationAdvertiser: Honda Manufacturing of Indiana Title: Honda - Born to Create Great Credits: Ian David, Creative Director Shawn Wideman, Art DIrector Jeff Steinborn, Director Jason Lyons, Editor FiveStone Studios, Post Production Tara Ehrenberger, Sr. Account Executive Bill Todd, Account Director


Entrant: Darden | Tatum Category: Sales Promotion, Audio/Visual Sales PresentationAdvertiser: Tandus Flooring Title: Powerbond Believer Video - Gaelynn Credits: Travis Tatum, Creative Director/Designer Wendy Tatum, Associate Creative Director/Copywriter Geoff Knight, Photographer Boutwell Studios/Lane McGiboney, Audio Editor


Entrant: Darden | Tatum Category: Sales Promotion, Audio/Visual Sales PresentationAdvertiser: Tandus Flooring Title: Powerbond Believer Video - Irene Credits: Travis Tatum, Creative Director/Art Director Wendy Tatum, Associate Creative Director/Copywriter Caroline Morris, Designer Boutwell Studios/Lane McGiboney, Audio Editor

18 . SALES PROMOTION, AUDIO / VIDEO SALES PRESENTATION

COLLATERAL MATERIAL BROCHURE


Entrant: Big Communications Category: Collateral Material, Brochure, Less Than Four-Color Advertiser: Alabama Seafood Marketing Commission Title: Alabama Seafood Marketing Commission Brochure Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Ryan Brown, Art Director Jeremy Burgess, Copywriter Matt Harris, Sr. Art Director Mark Ervin, Sr. Copywriter Donna Brown Little, Creative Services Manager - Production Niki Lim, Account Executive Birmingham Printing and Publishing, Printer


Entrant: Big Communications Category: Collateral Material, Brochure, Four-Color Advertiser: Cooper Green Mercy Hospital Title: Cooper Green Mercy Hospital 40th Anniversary Brochure Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Ryan Brown, Art Director Jeremy Burgess, Copywriter Donna Brown Little, Creative Services Manager - Production Satina Richardson, Account Executive Birmingham Printing and Publishing, Printing

COLLATRAL MATERIAL, BROCHURE . 19

COLLATERAL MATERIAL BROCHURE

Award: Silver ADDY® Award Entrant: Big Communications Category: Collateral Material, Brochure, Four ColorAdvertiser: Birmingham Convention & Visitors Bureau Title: Birmingham Convention & Visitors Bureau IN Guide Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Ryan Brown, Art Director Taylor Evans, Art Director Jeremy Burgess, Copywriter Donna Brown Little, Creative Services Manager - Production Danielle Kimbrough, Account Executive Commercial Printing, Printing


Entrant: Big Communications Category: Collateral Material, Brochure, Four ColorAdvertiser: University Of Montevallo Title: University Of Montevallo Brochure Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Aaron Gresham, Art Director Jordan Sowards, Sr. Copywriter Mark Ervin, Sr. Copywriter Donna Brown Little, Creative Services Manager - Production Libby Romano, Account Executive Birmingham Printing and Publishing, Printer

20 . COLLATRAL MATERIAL, BROCHURE

COLLATERAL MATERIAL PUBLICATION DESIGN

Award: Gold ADDY® Award Entrant: Big Communications Category: Collateral Material, Publication Design SeriesAdvertiser: Birmingham Magazine Title: Birmingham Magazine - Covers Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Matt Harris, Sr. Art Director Shannon Harris, Art Director Jordan Sowards, Sr. Copywriter Jason Wallis, Jason Wallis Photography Wes Frazer, Wes Frazer Photography


Entrant: Big Communications Category: Collateral Material, Publication Design SeriesAdvertiser: Birmingham Magazine Title: Birmingham Magazine - Features Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Matt Harris, Sr. Art Director Shannon Harris, Art Director Jordan Sowards, Sr. Copywriter Jason Wallis, Jason Wallis Photography Wes Frazer, Wes Frazer Photography

COLLATERAL MATERIAL, PUBLICATION DESIGN . 21

COLLATERAL MATERIAL POSTER

Award: Silver ADDY® Award Entrant: Lewis Communications Category: Collateral Material, Poster, SingleAdvertiser: BBA & Alagasco Title: Alagasco – Sidewalk Moving Film Festival Poster Credits: Spencer Till, Executive Creative Director Stephen Curry, Creative Director/Copywriter Jason Bickell, Sr. Art Director/Designer Drew Hughes, Illustrator Roy Burns, Design Director


Entrant: Lewis Communications Category: Collateral Material, Poster, SingleAdvertiser: Good People Brewing Company Title: Good People Brewing Company – Mumbai Rye Poster Credits: Spencer Till, Executive Creative Director Roy Burns, Design Director/Designer Drew Hughes, Designer/Illustrator Carlton Wood, Account Supervisor


Entrant: Lewis Communications Category: Collateral Material, Poster CampaignAdvertiser: Good People Brewing Company Title: Good People Brewing Company – Mumbai Rye & Fatso Posters Credits: Spencer Till, Executive Creative Director Roy Burns, Design Director/Designer Drew Hughes, Designer/Illustrator Carlton Wood, Account Supervisor Andy Cargile, Mechanical Artist

22 . COLLATERAL MATERIAL, POSTER

COLLATERAL MATERIAL SPECIAL EVENT MATERIAL


Entrant: Reflex Blu Category: Collateral Material, Special Event Material, InvitationAdvertiser: Books-a-Million Title: BAM KAM Castle Credits: Joey Graddy, Creative Director Hayley England, Sr. Art Director Rusty Sharman, Sr. Art Director Tiffany Young, Account Executive James Fifer, Production and Printing Kevin Coles, Production John John Dunn, Production


Entrant: Reflex Blu Category: Collateral Material, Special Event Material, CampaignAdvertiser: Books-a-Million Title: BAM KAM Castle Credits: Joey Graddy, Creative Director Haley England, Sr. Art Director Rusty Sharman, Sr. Art Director James Fifer, Production and Printing Kevin Coles, Production Tiffany Young, Account Executive

Award: Silver ADDY® Award Entrant: Scout Branding Category: Collateral Material, Special Event Material, CardAdvertiser: Balch & Bingham Attorneys Title: Law Firm Christmas Card Credits: Paul Crawford, Creative Director Koral Dean, Designer Ryan Gernenz, Associate Creative Director

Books-A-Million / Kids-A-Million Grand Opening / Media Kit

COLLATERAL MATERIAL, SPECIAL EVENT MATERIAL . 23

COLLATERAL MATERIAL SPECIAL EVENT MATERIAL

Award: Silver ADDY® Award Entrant: Big Communications Category: Collateral Material, Special Event Material, CampaignAdvertiser: Jones Valley Teaching FarmTitle: Jones Valley Teaching Farm Special Event Collateral Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Matt Harris, Sr. Art Director Jordan Sowards, Sr. Copywriter Donna Brown Little, Creative Services Manager - Production Niki Lim, Account Executive Communication Arts, Printing


Entrant: Reflex Blu Category: Collateral Material, Special Event Material, CampaignAdvertiser: Books-a-Million Title: BAM KAM Go Credits: Joey Graddy, Creative Director Hayley England, Sr. Art Director Tiffany Young, Account Executive

24 . COLLATERAL MATERIAL, SPECIAL EVENT MATERIAL

DIRECT MARKETING SPECIALTY ADVERTISING

Award: Gold ADDY® Award Entrant: Big Communications Category: Direct Marketing, Specialty Advertising, Apparel Advertiser: Alabama Seafood Marketing Commission Title: Alabama Seafood Marketing Commission Apparel Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Matt Harris, Sr. Art Director Niki Lim, Account Executive Billy Reid, Designer

DIRECT MARKETING, SPECIALTY ADVERTISING . 25

OUT-OF-HOME CAMPAIGN


Entrant: Intermark Group Category: Out-of-Home, CampaignAdvertiser: University Of Alabama, SupeStore Title: Balls Credits: Keith Otter, Chief Creative Officer Noah Williams, Art Director Jason Corbin, Copywriter

26 . OUT-OF-HOME, CAMPAIGN

NON-TRADITIONAL ADVERTISINGCAMPAIGN Award: Silver ADDY® Award

Entrant: Big Communications Category: Non-Traditional Advertising, Campaign Advertiser: Alabama Seafood Marketing Commission Title: Alabama Seafood Marketing Commission Post Cards Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Matt Harris, Sr. Art Director Jordan Sowards, Sr. Copywriter Donna Brown Little, Creative Services Manager - Production Niki Lim, Account Executive Communication Arts, Printing

NON-TRADITIONAL ADVERTISING, CAMPAIGN . 27

CONSUMER OR TRADEPUBLICATIONFULL PAGE Award: Silver ADDY® Award

Entrant: Lewis Communications Category: Consumer or Trade Publication, Full Page, Four-Color Advertiser: Tiffin Motorhomes Title: Tiffin Motorhomes – “Symphony” Credits: Spencer Till, Executive Creative Director Stephen Curry, Creative Director/Copywriter Roy Burns, Associate Creative Director Jason Bickell, Sr. Art Director Leigh Ann Motley, Production Director Val Holman, Account Supervisor Andy Cargile, Retoucher/Production Artist Sarah Hefner, Account Manager


Entrant: Lewis Communications Category: Consumer or Trade Publication, Full Page, Four-Color Advertiser: Tiffin Motorhomes Title: Tiffin Motorhomes – “Crickets” Credits: Spencer Till, Executive Creative Director Stephen Curry, Creative Director/Copywriter Roy Burns, Associate Creative Director Jason Bickell, Sr. Art Director Leigh Ann Motley, Production Director Val Holman, Account Supervisor Sarah Hefner, Account Manager Andy Cargile, Retoucher/Production Artist

28 . CONSUMER OR TRADE PUBLICATION, FULL PAGE

CONSUMER OR TRADEPUBLICATIONFULL PAGE / SPREAD Award: Silver ADDY® Award

Entrant: Lewis Communications Category: Consumer or Trade Publication, Full Page, Four-Color Advertiser: Tiffin Motorhomes Title: Tiffin Motorhomes – “Sick Day” Credits: Spencer Till, Executive Creative Director Stephen Curry, Creative Director/Copywriter Roy Burns, Associate Creative Director Jason Bickell, Sr. Art Director Andy Cargile, Retoucher/Mechanical Artist Leigh Ann Motley, Production Director Val Holman, Account Supervisor Sarah Hefner, Account Manager


Entrant: Lewis Communications Category: Consumer or Trade Publication, Spread, Multiple Page or Insert, Four-Color Advertiser: Tiffin Motorhomes Title: Tiffin Motorhomes – “America” Credits: Spencer Till, Executive Creative Director Stephen Curry, Creative Director/Copywriter Ryan Gernenz, Associate Creative Director Jason Bickell, Sr. Art Director Andy Cargile, Retoucher/Mechanical Artist Leigh Ann Motley, Production Director Val Holman, Account Supervisor Sarah Hefner, Account Manager Jeff Williams/Constellation ImageWorks, Photographer

CONSUMER OR TRADE PUBLICATION, FULL PAGE/SPREAD . 29

CONSUMER OR TRADE PUBLICATION CAMPAIGN Award: Gold ADDY® Award

Entrant: Lewis Communications Category: Consumer or Trade Publication, Campaign, Four-Color Advertiser: Bogue’s Title: Bogue’s Restaurant – Campaign #2 Credits: Spencer Till, Executive Creative Director/Art Director Stephen Curry, Creative Director/Copywriter Jeff Williams/Constellation ImageWorks, Photographer Leigh Ann Motley, Production Director Benjamin Fine, Production Manager Carlton Wood, Account Supervisor John Pope, Photographer


Entrant: Lewis Communications Category: Consumer or Trade Publication, Campaign, Four-Color Advertiser: Tiffin Motorhomes Title: Tiffin Motorhomes – “Tickets” Campaign Credits: Spencer Till, Executive Creative Director Stephen Curry, Creative Director/Copywriter Roy Burns, Associate Creative Director Jason Bickell, Sr. Art Director Andy Cargile, Retoucher/Production Artist Val Holman, Account Supervisor Sarah Hefner, Account Manager Leigh Ann Motley, Production Director

CONSUMER OR TRADE PUBLICATION, CAMPAIGN . 30

CONSUMER OR TRADE PUBLICATION CAMPAIGN Award: Silver ADDY® Award

Entrant: Lewis Communications Category: Consumer or Trade Publication, Campaign, Four-Color Advertiser: Bogue’s Title: Bogue’s Restaurant – Campaign #1 Credits: Spencer Till, Executive Creative Director/ Art Director/Copywriter Stephen Curry, Creative Director/Copywriter Jeff Williams/Constellation ImageWorks, Photographer Leigh Ann Motley, Production Director Benjamin Fine, Production Manager Carlton Wood, Account Supervisor


Entrant: Big Communications Category: Consumer or Trade Publication, Campaign, Four-Color Advertiser: Alabama Seafood Marketing Commission Title: Alabama Seafood Marketing Commission Print Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Matt Harris, Sr. Art Director Mark Ervin, Sr. Copywriter Jordan Sowards, Sr. Copywriter Wes Frazer, Wes Frazer Photography Jason Wallis, Jason Wallis Photography

CONSUMER OR TRADE PUBLICATION, CAMPAIGN . 31

CONSUMER OR TRADE PUBLICATION CAMPAIGN Award: Silver ADDY® Award

Entrant: Lewis Communications Category: Consumer or Trade Publication, Campaign, Color (Any Color Other Than Black)Advertiser: Stony Brook Children’s Hospital Title: Stony Brook Children’s – Brand Campaign Credits: Spencer Till, Executive Creative Director Stephen Curry, Creative Director/Copywriter Ryan Gernenz, Associate Creative Director/Art Director Jason Wallis, Photographer Andy Cargile, Retoucher/Mechanical Artist Leigh Ann Motley, Production Director


Entrant: Big Communications Category: Consumer or Trade Publication, Campaign, Color (Any Color Other Than Black)Advertiser: Johnston Barton Title: Johnston Barton Campaign Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Mark Ervin, Sr. Copywriter Aaron Gresham, Creative Director Libby Romano, Account Executive

32 . CONSUMER OR TRADE PUBLICATION, CAMPAIGN

IN ACCORDANCE WITH ALABAMA STATE BAR REQUIREMENTS, NO REPRESENTATION IS MADE THAT THE QUALITY OF THE LEGAL SERVICES TO BE PERFORMED IS GREATER THAN THE QUALITY OF LEGAL SERVICES PERFORMED BY OTHER LAWYERS. ARPC 7.2(E)

johnstonbarton.com

LET’S TALK. NO CHARGE.HOW VERY UN-LAW-FIRM OF US.


johnstonbarton.com

GETTING TO KNOW YOUR BUSINESS,NOT JUST YOUR BILLING ADDRESS.


johnstonbarton.com

FEWER PARTNERS.MORE PARTNERSHIPS.


johnstonbarton.com

GETTING TO KNOW YOU BEFORE WE BILL YOU.HOW VERY UN-LAW-FIRM OF US.


johnstonbarton.com

LET’S TALK. NO CHARGE.HOW VERY UN-LAW-FIRM OF US.


johnstonbarton.com

GETTING TO KNOW YOUR BUSINESS,NOT JUST YOUR BILLING ADDRESS.


johnstonbarton.com

FEWER PARTNERS.MORE PARTNERSHIPS.


johnstonbarton.com

GETTING TO KNOW YOU BEFORE WE BILL YOU.HOW VERY UN-LAW-FIRM OF US.

DIGITAL ADVERTISINGWEBSITE


Entrant: Big Communications Category: Digital Advertising, Websites, Consumer Services Advertiser: Brookwood Medical Center Title: Brookwood Medical Center Web Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Shannon Harris, Art Director Jordan Sowards, Sr. Copywriter Blake Hicks, Developer Randy Anderson, Developer Kammie Avant, Internet Producer Julie Ward, Account Executive


Entrant: Big Communications Category: Digital Advertising, Websites, Consumer Services Advertiser: Birmingham Convention & Visitors BureauTitle: Birmingham Convention & Visitors Bureau 50th WebCredits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Jordan Sowards, Sr. Copywriter Blake Hicks, Web Developer Dan Gavin, Web Developer Danielle Kimbrough, Account Executive

DIGITAL ADVERTISING, WEBSITE . 33

DIGITAL ADVERTISINGWEBSITE / ADVERTISING & PROMOTION


Entrant: Big Communications Category: Digital Advertising, Websites, Consumer Services Advertiser: Alabama Seafood Marketing CommissionTitle: Alabama Seafood Marketing Commission WebCredits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Matt Harris, Sr. Art Director Mark Ervin, Sr. Copywriter Jeremy Burgess, Copywriter Ryan Brown, Art Director Blake Hicks, Web Developer Kammie Avant, Internet Producer Niki Lim, Account Executive Taylor Evans, Art Director


Entrant: Luckie & Co. Advertiser: Vanderbilt University AthleticsTitle: Vanderbilt - Blocked ShotCredits: Dane Yankowich, Jr. Digital Art Director Rich Guglielmo, Associate Creative Director/ Art Director Andy Odum, Associate Creative Director/ Copywriter Brad White, Chief Creative Officer James Wallace, Developer

34 . DIGITAL ADVERTISING, WEBSITE / ADVERTISING & PROMOTION

eatalabamaseafood.com

RADIOREGIONAL / NATIONAL CAMPAIGN


Entrant: Martin Retail Group Category: Radio, Regional / National Campaign Advertiser: Allstate Title: “Bike Rack” “Wire Fence” “UFO” Credits: Tim Best, Creative Director/Writer Lynn Newton, Writer Boyd Kaiser, Account Director Chris Richardson, Account Supervisor Anne Marie Plyant, Account Executive

RADIO, REGIONAL/NATIONAL CAMPAIGN . 35

INTEGRATED CAMPAIGNSCONSUMER/LOCAL


Entrant: Lewis Communications Category: Integrated Campaigns, Consumer/LocalAdvertiser: Crestline Bagel Company Title: Crestline Bagel Company – Identity Campaign Credits: David Blumberg, Art Director/Sr. Designer

36 . INTEGRATED CAMPAIGNS, CONSUMER/LOCAL

INTEGRATED CAMPAIGNSCONSUMER REGIONAL/NATIONAL


Entrant: Big Communications Category: Integrated Campaigns, Consumer, Regional / NationalAdvertiser: Birmingham Convention & Visitors Bureau Title: Birmingham Convention & Visitors Bureau 50th Campaign Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Donna Brown Little, Creative Services Manager - Production Danielle Kimbrough, Account Executive Phoenix Promotional Products, T-Shirt Printer


Entrant: Big Communications Category: Integrated Campaigns, Consumer, Regional / NationalAdvertiser: Alabama Seafood Marketing Commission Title: Alabama Seafood Marketing Commission Campaign Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Mark Ervin, Sr. Copywriter Matt Harris, Sr. Art Director Ryan Brown, Art Director Jeremy Burgess, Copywriter Brian Curtin, Motion Design Director Niki Lim, Account Executive Blake Hicks, Web Developer Kammie Avant, Interactive Producer

INTEGRATED CAMPAIGNS, CONSUMER REGIONAL / NATIONAL . 37

INTEGRATED CAMPAIGNSCONSUMER REGIONAL/NATIONAL


Entrant: Lewis Communications Category: Integrated Campaigns, Consumer, Regional / NationalAdvertiser: Tiffin Motorhomes Title: Tiffin Motorhomes – 2013 Integrated Campaign Credits: Spencer Till, Executive Creative Director Stephen Curry, Creative Director/Copywriter Roy Burns, Design Director/Art Director/Designer Leigh Ann Motley, Production Director Jared Lyvers, IT Director Matt Cross, Developer Benjamin Fine, Production Manager Val Holman, Account Supervisor Sarah Hefner, Account Manager Jason Bickell, Sr. Art Director Kathy Oldham, Sr. Writer Jeff Williams/Constellation ImageWorks, Photographer

38 . INTEGRATED CAMPAIGNS, CONSUMER REGIONAL / NATIONAL

ADVERTISING FOR THE ARTS & SCIENCESNON-TRADITIONAL Award: Silver ADDY® Award

Entrant: Intermark Group Category: Advertising for the Arts and Sciences, Non-Traditional Advertiser: Red Mountain Theatre Company Title: Yellow Umbrellas Credits: Keith Otter, Chief Creative Officer Jeff York, Group Creative Director Jenny Burrows, Art Director Cedrick Bearss, Copywriter Genna Price, Account Supervisor Becci Heart, Director of Public Relations

ADVERTISING FOR THE ARTS & SCIENCES, NON-TRADITIONAL . 39

PUBLIC SERVICEPOSTER


1. Entrant: Lewis Communications Category: Public Service, Collateral, Poster Advertiser: AIGA | the professional association for designTitle: AIGA Design for Good Poster – Alabama Department of Public Health Credits: Roy Burns, Design Director Drew Hughes, Art Director/Designer/Illustrator Kathy Oldham, Sr. Writer

40 . PUBLIC SERVICE, COLLATERAL

PUBLIC SERVICEINTEGRATED CAMPAIGN


Entrant: Lewis Communications Category: Public Service, Integrated Campaign Advertiser: AIGA | the professional association for design/ American Red Cross Title: AIGA Design for Good Poster Campaign – American Red Cross Credits: Roy Burns, Art Director/Designer/Copywriter Kathy Oldham, Sr. Writer


Entrant: Lewis Communications Category: Public Service, Integrated Campaign Advertiser: Care For Aids Title: Care For Aids Campaign Credits: David Blumberg, Sr. Art Director/Sr. Designer Bob Miller, Photographer

PUBLIC SERVICE, INTEGRATED CAMPAIGN . 41

ELEMENTS OF ADVERTISINGCOPYWRITING


Entrant: Big Communications Category: Elements of Advertising, CopywritingAdvertiser: University Of Alabama Seafood Marketing Commission Title: Mark Ervin, Copywriting Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Mark Ervin, Sr. Copywriter

42 . ELEMENTS OF ADVERTISING, COPYWRITING

ELEMENTS OF ADVERTISINGLOGO


Entrant: Big Communications Category: Elements of Advertising, Visual, LogoAdvertiser: Birmingham Convention & Visitors Bureau Title: Birmingham Convention & Visitors Bureau 50th Logo Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Danielle Kimbrough, Account Executive


Entrant: Big Communications Category: Elements of Advertising, Visual, LogoAdvertiser: Donaldson Landscaping Title: Donaldson Landscaping Credits: John Montgomery, President Ford Wiles, Chief Creative Officer


Entrant: Big Communications Category: Elements of Advertising, Visual, LogoAdvertiser: The Gulf Title: The Gulf Restaurant Logo Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Matt Harris, Sr. Art Director Niki Lim, Account Executive

50TH ANNIVERSARY OF THE CIVIL RIGHTS MOVEMENT

THE GULF - RESTAURANT

DONALDSON LANDSCAPING

ELEMENTS OF ADVERTISING, VISUAL . 43

ELEMENTS OF ADVERTISINGLOGO


Entrant: Big Communications Category: Elements of Advertising, Visual, LogoAdvertiser: Jones Valley Teaching Farm Title: Jones Valley Teaching Farm Logo Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Matt Harris, Sr. Art Director Jordan Sowards, Sr. Copywriter Niki Lim, Account Executive


Entrant: Big Communications Category: Elements of Advertising, Visual, LogoAdvertiser: Alabama Seafood Marketing Commission Title: Alabama Seafood Marketing Commission Logo Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Matt Harris, Sr. Art Director Niki Lim, Account Executive


Entrant: Lewis Communications Category: Elements of Advertising, Visual, LogoAdvertiser: King Clean Logo Title: King Clean – Identity Credits: David Blumberg, Art Director/Sr. Designer


Entrant: Darden | Tatum Category: Elements of Advertising, Visual, LogoAdvertiser: Pete Pritchard Architects Title: Pete Pritchard Architects - Logo Credits: Travis Tatum, Creative Director/Designer

ALABAMA GULF SEAFOOD

PETE PRITCHARD ARCHITECTS

A M O D E R N C L A S S I C A L A R C H I T E C T U R E F I R M

JONES VALLEY TEACHING FARM

44 . ELEMENTS OF ADVERTISING, VISUAL

ELEMENTS OF ADVERTISINGSINGLE ILLUSTRATION


Entrant: Lewis Communications Category: Elements of Advertising, Visual, Single IllustrationAdvertiser: Good People Brewing Company Title: Good People Brewing Company – Mumbai Rye Illustration Credits: Spencer Till, Executive Creative Director Roy Burns, Design Director/Designer Drew Hughes, Designer/Illustrator Carlton Wood, Account Supervisor


ELEMENTS OF ADVERTISINGCOLOR PHOTOGRAPHY


Entrant: Lewis Communications Category: Elements of Advertising, Visual, Color PhotographyAdvertiser: The WellHouse Title: The WellHouse – “Intimidation” Portrait Credits: Jeff Williams/Constellation ImageWorks, Photographer Benjamin Fine, Production Manager Jason Bickell, Sr. Art Director Spencer Till, Executive Creative Director Leigh Ann Motley, Account Manager


Entrant: Liesa Cole Photography Category: Elements of Advertising, Visual, Color PhotographyAdvertiser: B-Metro Magazine Title: Wild Style 1 Credits: Tony Rodio, Producer Mary Beth Wetzel, Photo Stylist


Entrant: Liesa Cole Photography Category: Elements of Advertising, Visual, Color PhotographyAdvertiser: Omni Studio Title: submerged Credits: Tony Rodio, Producer


ELEMENTS OF ADVERTISINGPHOTOGRAPHY CAMPAIGN


Entrant: Lewis Communications Category: Elements of Advertising, Visual, Photography CampaignAdvertiser: Bogue’s Restaurant Title: Bogue’s Restaurant – Photography Credits: Jeff Williams/Constellation ImageWorks, Photographer Spencer Till, Executive Creative Director/Art Director Carlton Wood, Account Supervisor Benjamin Fine, Production Manager Stephen Curry, Creative Director


Entrant: Liesa Cole Photography Category: Elements of Advertising, Visual, Photography CampaignAdvertiser: Omni Studio Title: Submerged Series Credits: Tony Rodio, Producer


ELEMENTS OF ADVERTISINGPHOTOGRAPHY CAMPAIGN


Entrant: Liesa Cole Photography Category: Elements of Advertising, Visual, Photography CampaignAdvertiser: South Magazine Title: Raw & Refined Credits: Tony Rodio, Photo Producer Libbie Summers, Producer/Stylist


Entrant: Liesa Cole Photography Category: Elements of Advertising, Visual, Photography CampaignAdvertiser: South Magazine Title: Raw & Refined 2 Credits: Tony Rodio, Photo Producer Libbie Summers, Producer/Stylist


ELEMENTS OF ADVERTISINGCINEMATOGRAPHY


Entrant: Six Foot Five Category: Elements of Advertising, Visual, Cinematography Advertiser: Alabama Gulf Seafood Title: Alabama Seafood Credits: Jason Wallis, Director Ford Wiles, Creative Director Brian Curtin, Editor


Entrant: Six Foot Five Category: Elements of Advertising, Visual, Cinematography Advertiser: Alabama Gulf Seafood Title: Crab - Alabama Seafood Credits: Jason Wallis, Director Ford Wiles, Creative Director Lisa Harris, Producer Brian Curtin, Editor


Entrant: Six Foot Five Category: Elements of Advertising, Visual, Cinematography Advertiser: Alabama Gulf Seafood Title: Fishing - Alabama Seafood Credits: Jason Wallis, Director Lisa Harris, Producer Ford Wiles, Creative Director Brian Curtin, Editor


ELEMENTS OF ADVERTISINGCINEMATOGRAPHY


Entrant: Six Foot Five Category: Elements of Advertising, Visual, Cinematography Advertiser: Alabama Gulf Seafood Title: Oyster - Alabama Seafood Credits: Jason Wallis, Director Ford Wiles, Creative Director Lisa Harris, Producer Brian Curtin, Editor


Entrant: Six Foot Five Category: Elements of Advertising, Visual, Cinematography Advertiser: Alabama Gulf Seafood Title: Shrimp - Alabama Seafood Credits: Jason Wallis, Director Lisa Harris, Producer Ford Wiles, Creative Director Brian Curtin, Editor


Entrant: Luckie & Co. Category: Elements of Advertising, Visual, Cinematography Advertiser: Vanderbilt University Athletics Title: Vanderbilt Player Credits: Brad White, Chief Creative Officer Rich Guglielmo, Associate Creative Director Phil Dillon, Director/Producer Ryan Smith, Director, Pogo Pictures Michael LaGattuta, Producer


ELEMENTS OF ADVERTISINGINTERFACE & NAVIGATION / RESPONSIVE DESIGN


Entrant: Big Communications Category: Elements of Advertising, Digital Creative Technology, Interface & Navigation Advertiser: Birmingham Convention & Visitors Bureau Title: Birmingham Convention & Visitors Bureau IN App Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Jeremy Burgess, Copywriter Jordan Sowards, Sr. Copywriter Ryan Brown, Art Director Kinetic, Programer


Entrant: Big Communications Category: Elements of Advertising, Digital Creative Technology, Responsive Design Advertiser: Alabama Seafood Marketing Commission Title: Alabama Seafood Marketing Commission Web Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Matt Harris, Sr. Art Director Mark Ervin, Sr. Copywriter Jeremy Burgess, Copywriter Ryan Brown, Art Director Blake Hicks, Web Developer Kammie Avant, Interactive Producer Niki Lim, Account Executive Taylor Evans, Art Director

eatalabamaseafood.com

ELEMENTS OF ADVERTISING, DIGITAL CREATIVE TECHNOLOGY . 51

ELEMENTS OF ADVERTISINGGPS & LOCATION TECHNOLOGY


Entrant: Big Communications Category: Elements of Advertising, Digital Creative Technology, GPS & Location Technology Advertiser: Birmingham Convention & Visitors Bureau Title: Birmingham Convention & Visitors Bureau IN App Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Jeremy Burgess, Copywriter Jordan Sowards, Sr. Copywriter Ryan Brown, Art Director Kinetic, Programer

52 . ELEMENTS OF ADVERTISING, DIGITAL CREATIVE TECHNOLOGY

STUDENT WINNERSSALES PROMOTION

PACKAGING Award: Student Gold ADDY® Award

Entrant: Jennifer Waycaster, UAB Category: Sales Promotion, Packaging Advertiser: UAB Title: Dixieland Delights Credits: Jennifer Waycaster, Dixieland Delights

Award: Student Silver ADDY® Award

Entrant: M. Umair Khan, UAB Category: Sales Promotion, PackagingAdvertiser: University of Alabama at Birmingham Title: Golden Egg Company Credits: M. Umair Khan, Golden Egg Company

POINT OF PURCHASE Award: Student Silver ADDY® Award

Entrant: Jennifer Waycaster, UAB Category: Sales Promotion, Point of PurchaseAdvertiser: UAB Title: The Mandarin Menu Credits: Jennifer Waycaster, The Mandarin Menu

The Golden Egg“Providing an Elite Type of Egg”

A company that thinks outside of the ordinary and delivers gold,

golden eggs that is. The rebranded company puts extra effort into quality assurance, which was translated in the package design. The

product is targeted to those who care about quality in every way, and this design represents just that. Quality.

STUDENT WINNERS, SALES PROMOTION . 53

STUDENT WINNERSELEMENTS OF ADVERTISING

VISUAL, PHOTOGRAPHY, CAMPAIGN

Award: Student Gold ADDY® Award

Award: Student Gold ADDY® Entrant: Daniel Twieg, UAB Category: Elements of Advertising, Visual, Photography, CampaignAdvertiser: University of Alabama at Birmingham Title: Sloss Furnaces Photography Credits: Daniel Twieg, Photographer

VISUAL, ILLUSTRATION, CAMPAIGN Award: Student Silver ADDY® Award

Entrant: Jin Chung, UAB Category: Elements of Advertising, Visual, Illustration, CampaignAdvertiser: University of Alabama at Birmingham Title: See Birmingham! Credits: Jin Chung

NON TRADITIONAL, CAMPAIGN Award: Student Silver ADDY® Award

Entrants: Daniel Twieg, UAB Amy Clark, UAB Tammy Watson, UAB Empress Searight, UAB Category: Non-Traditional Advertising, CampaignAdvertiser: University of Alabama at Birmingham Title: Sloss Rebranding CampaignCredits: Daniel Twieg, Graphic Designer Amy Clark, Graphic Designer Tammy Watson, Graphic Designer Empress Searight, Graphic Designer

54 . STUDENT WINNERS, ELEMENTS OF ADVERTISING

STUDENT WINNERSCOLLATERAL MATERIAL

PUBLICATION DESIGN, COVER


Entrant: Miranda Hart, UAB Category: Collateral Material, Publication Design, CoverAdvertiser: UAB Title: Naked Lunch Book Cover Credits: Miranda Hart, Student

POSTER Award: Student Silver ADDY® Award

Entrant: Shannon Robinson, UAB Category: Collateral Material, PosterAdvertiser: UAB Title: Beer Guide Poster/Infographic Credits: Shannon Robinson, Graphic Designer


Entrant: Charles Carraway, UAB Category: Collateral Material, PosterAdvertiser: UAB Title: Boating Safety Informational Poster Credits: Charles Carraway, Graphic Designer

Back to Basics

4 main ingrediants: water, malted grains, hops, and yeast. Other ingrediants such as spices and fruits are used to make each beer have their own unique taste.

COLOR GUIDE TO CHOOSING YOUR BEER

GLASS STYLES

FOOD & BEEREvery good beer connoisseur needs to know what to eat with their beer of choice

The Standard of Referance Method is one of several methods brewers use to specify color. The higher the SRM number the darker the beer.

HISTORY OF THE BREW

ALE vs LAGER: the main differance between the two beer styles is that Ale is made with warm water and a Lager is made with cold water

*

A Brew for Every Seasonsmall brewies didn't survive PROHIBITION

the MICROBREW PHRASE (the beer boom)

6000 BC

780 AD1692

1776

1933

1997

the first recipies started in EGYPT

they then MIGRATED TO EUROPE

they then sailed to THE AMERICAS

the INDUSTRIAL REVOLUTION

the Snifter

the Pintthe gobletthe Weizen

the Stein

the Tulip

the Pilsner Flutethe Shaker

the ‘Samuel Adams’

malt

water

maltyeast

hops

brought to you by

duck salmonblue cheese

fried chicken

mac &cheese

applepie

lamb

clamchowder

burgersBOST

ON A

LE

WIN

TER

LAGE

R

LATI

TUDE

48

Chocolate BockCranberry LambicHol iday Por terOld Fezz iwegWinter LagerDunkelweizenOctober festBelg ian SessionSummer AleMighty Oak AleAlp ine Spr ingHarvest PumpkinPorch RockerWinter A leEast West KölscBonf i re RauchbieBoston LagerBoston AlePale AleNoble P i lsCherry WheatCream StoutScotch AleBlack LagerHoney Por terI r ish RedCoasta l WheatBlackberry Wi tb ierLat i tude 48Revolut ionary Rye Ale

*

B E E R G U I D EEverything you need to know to become a beer snob

FALL

WINTER

SPRING

SUMMER

12

3

4

5

67

8

9

10

11

12

Distributed by Publishers Group WestPublished by Grove Press-Printed in the USA

The tit

le means exactly what the words say: Naked Lunch- A frozen moment when everyone sees what is

on the

end

of ev

ery

fork

. Naked lunch is the unnerving tale of a monumental descent into the hellish world ofa narcotics addict as he travels from new york to tangiers, then to interzone, a nightmarish modern urban wasteland in which the forces of good and evil vie for control of the individual and all of humanity. by mixing the fantastic and the realistic with his own unmistakable vision and voice, burroughs has created a unique masterpiecethat is a classic of twentieth-century fiction.

"a masterpiece. a cry from hell, a brutal, terrifying, and savagely funny bookthat swings between uncontrolled hallucination and fierce, exact satire."

grove press

"a book of great beauty....burroughs is the only american novelist living today who may conceivably be possessed by genius.”

newsweek

norman mailerwilliam s. burroughs

william

s. burroughs Naked Lunch

Naked Lunch

780802 123956 51195

William SewardBurroughs II also known by his pen name william lee; (february 5, 1914 – august 2, 1997) was an american novelist, short story writer, essayist, painter, and spoken word performer. a primary figure of the beat generation and a major postmodernist author, he is considered to be one of the most politically trenchant, culturally influential, and innovative artists of the 20th century. his influence is considered to have affected a range of popular culture as well as literature. burroughs wrote 18 novels and novellas, six collections 8 of essays. five books have been published of his interviews and correspondences. he also collaborated on projects and recordings with numerous performers and musicians, and made appearances in films.

naked lunch is considered burroughs' seminal work, and one of the landmark publications in the history of american literature. extremely controversial in both its subject matter and its use of obscene language (something burroughs recognized and intended), the book was banned in boston and los angeles in the united states, and several european publishers were harassed. it was one of the most recent american books over which an obscenity trial was held. the book was banned in boston in 1962 due to obscenity, but that decision was reversed in 1966 by the massachusetts supreme judicial court. the appeals court found the book did not violate obscenity statutes, as it was found to have some social value. the hearing included testimony in support of the work by allen ginsberg and norman mailer. the novel was included in time magazine's 100 best english language novels from 1923 - 2005.

US $11 .95 CAN $14.95

STUDENT WINNERS, COLLATERAL MATERIAL . 55

STUDENT WINNERSSALES PROMOTION + OUT-OF-HOME

PUBLICATION DESIGN (ENTIRE BOOK) Award: Student Silver ADDY® Award

Entrant: Emily Kerley, UAB Category: Collateral Material, Publication Design, Book Design (Entire Book) Advertiser: UAB Title: Wedding Invitation Guide Credits: Emily Kerley

CAMPAIGN (2-4 ADS)


Entrant: Jennifer Waycaster, UAB Category: Out-Of-Home, Campaign (2-4 Ads)Advertiser: UAB Title: The Lost Years of Sloss Campaign Credits: Jennifer Waycaster, The Lost Years of Sloss Campaign Katelyn Armstrong, The Lost Years of Sloss Campaign Katie Brasfield, The Lost Years of Sloss Campaign Jasmine Gooden, The Lost Years of Sloss Campaign

56 . STUDENT WINNERS, SALES PROMOTION (1) OUT-OF-HOME

LOGO & ELEMENTS

Black and White Configurations:

Primary Configurations: Secondary Configurations:

Logo: Logo Elements:

Color Palette:

Keywords:

C: 83M: 25Y: 45 K: 03

C: 00M: 98Y: 100 K: 00

C: 00M: 39Y: 100 K: 00

C: 28M: 23Y: 100 K: 00

C: 12M: 60Y: 100 K: 00

C: 46M: 68Y: 76 K: 51

Groovy Entertaining Historical Family-friendly Bright

Type Palette:

HelveticaABCDEFGHIJKLMNOPQRSTUVWXYZabcefghijklmnopqrstuvwxyz0123456789

GRN BURGY

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789

Trade Gothic CondensedABCDEFGHIJKLMNOPQRSTUVWXYZabcefghijklmnopqrstuvwxyz0123456789

GOLD

SILVER

BRONZE

SPONSORS . 57

SPONSORS

METRO

WHAT’SON 2ND?

CENTRAL CITYNEIGHBORHOOD

ASSOCIATION

METRO

58 . SPONSORS

BEST OF SHOW SPONSORS

IN-KIND DONATIONS

Classic TraditionsProfessional Best of Show

CentroDigital Best of Show

Lynsey Weatherspoon PhotographyStudent Best of Show

RUSH WinesCopywriter of the Year

New South ResearchCreative Director of the Year

AccuPrintPhotographer of the Year

the simple boothArt Director/ Designer of the Year

Highands Digital MediaWeb Designer of the Year

AccuPrintAPCommercial Printing

O’HenrysJudges Baskets

A-Loft HotelJudges Accommodations

Avondale BrewingADDY® Beer

Cahaba BrewingADDY® Beer

Holt AVAudio Visual

Norton’s FloristFloral Arrangements

VINOADDY® After Party

Ste Michelle Wine Estates, Haras De Pirque

ADDY® Wine

Rush WinesADDY® Wine

O’HenrysJudges Baskets

A-Loft HotelJudges Accommodations

Avondale BrewingADDY® Beer

Cahaba BrewingADDY® Beer

Holt AVAudio Visual

Norton’s FloristFloral Arrangements

VINOADDY® After Party

Ste Michelle Wine Estates, Haras De Pirque

ADDY® Wine

Rush WinesADDY® Wine

INDEX OF WINNERS

Armstrong, Katelyn 56BIG Communications 10, 11, 12, 14, 15, 16, 17, 19, 20, 21, 24, 25, 27, 31, 32, 33, 34, 37, 42, 43, 44, 51, 52Brasfield, Katie 56Carraway, Charles 55Clark, Amy 14, 29, 30, 31, 38, 46, 47Constellation ImageWorks 14Chung, Jin 54Darden | Tatum 17, 18, 44Gooden, Jasmine 56Hart, Miranda 55Intermark Group 26, 39Kerley, Emily 56Khan, M. Umair 53Liesa Cole Photography 46, 47, 48Lewis Communications 15, 22, 28, 29, 30, 31, 32, 36, 38, 40, 41, 44, 45, 46, 47Luckie & Co. 34, 50Martin Retail Group 35o2ideas 18Reflex Blu 23, 24Robinson, Shannon 55Searight, Empress 13, 54Scout Branding 16, 23Six Foot Five 49, 50Twieg, Daniel 13, 54Watson, Tammy 13, 54Waycaster, Jennifer 53, 56

INDEX . 59

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