Upload
scuuserexperience
View
127
Download
3
Tags:
Embed Size (px)
Citation preview
What does webpage information
design affect ?
What one looks at and how he looks
How one feels
Information processing
Emotion
?
Information complexity
Complexity Entropy (H = log2 N bits)
# Infor. sources
Low <=2 2-4
Medium 2.6-3.2 6-9
High >=3.6 12-
高芷彤(2012)
How does preference relate to viewing
behavior ?
Fluency of processing
Fixation duration
Saccade amplitude
Global to local processing
Medium complexity banners
Efficient
global>>local
Less effort
longer fixation durations
(fewer numbers of fixation)
Shorter saccade amplitudes
Fluent processing
Positive evaluation
Information design
Emotion
? Fluency
Take home message
Ask the right question
Information design emotion
Eye tracking performance indexes
fluency of processing
Fluency recommendation in web
related applications
?
We thank the help of
in data collection
This report is partially based on
Wang, Tang, Kao & Sun (submitted)
任
家
慧