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Volume 78, Issue 3
INSIDE THIS ISSUEWBA BAKERS HALL OF FAME INDUCTEEJackie Scott Inducted into Hall of Fame
MIDWEST FOODSERVICE EXPO HIGHLIGHTSCompetition Winners Announced
BAKERY OPERATION OF THE YEARStoughton Bakery Revealed
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Cover Photo: Jennifer Bukouricz, Monzu Bakery, Green Bay, received Best of Show and People’s Choice for her Cheese Cake in the Best of the Midwest Creative Cake Decorating Competition.
WBA Member Services Center2514 S. 102nd StreetWest Allis, WI 53227
Phone: (800) 542-2688Fax: (414) 258-5582
Email: [email protected]: www.wibakers.com
BOARD OF DIRECTORS2014-2015
Chief Executive Officer Dave Schmidt, CMB Wisconsin Bakers Association West Allis, WI (414) 258-5552
Executive Committee President - Mike Vande Walle Uncle Mike’s Bake Shoppe De Pere, WI (920) 330-0048Vice President - Dawn Ebert Simple Simon Bakery Appleton, WI (920) 733-4377Treasurer - Joe Crubaugh Fosdal’s Home Bakery Stoughton, WI (608) 873-3073 Allied Rep. - Joe Sanfilippo BakeMark Menomonee Falls, WI (262) 251-1190 Board Trustees Judy Baggenstoss Melody Cookies Oak Creek, WI (414) 762-2720Bob Hiller Rollin Pin Bakery Janesville, WI (608) 754-8267
Directors-At-Large Ken Heil Sweet Perfections Bake Shoppe Waukesha, WI (262) 446-2253Susan Bice Sweetheart Cakes Port Washington, WI (262) 284-6221 Tamara Mugerauer Tamara’s the Cake Guru Oshkosh, WI (920) 236-9144Judy Semrad Muskego Marketplace Foods Muskego, WI (262) 679-1166 David Weber Weber’s Bakery Lodi, WI (608) 592-4115Brandon Grebe Grebe’s Bakeries Milwaukee, WI (414) 543-7001
WBA Staff Debbie Lowery Wisconsin Bakers Association West Allis, WI (414) 258-5552Jessica Hoover Wisconsin Bakers Association West Allis, WI (414) 258-5552
The WBA is a nonprofit organization dedicated to helping members increase their baking and business knowledge, fostering the education of future bakers, keeping members informed about developments in the baking industry and legislative matters affecting them, and representing members’ interests at the state and federal government levels.
From the Editor’s Desk By Jessica Hoover I love Oscar acceptance speeches. That moment when Matthew McConaughey won Best Actor and said in his acceptance speech, “It’s a scientific fact that gratitude reciprocates,” profoundly resonated with me. Keep reading… I’ll explain where this is going and what it has to do with the baking industry.
We can all imagine how it would feel to win an Oscar. It might be along the lines of how Joseph Crubaugh felt when Fosdal Home Bakery was revealed as the 2014 Bakery Operation of the Year or how Jackie Scott felt when she received the honor of being inducted into the WBA Bakers Hall of Fame. To me, seeing the tremendous turnout of members, students, and supporters of the baking industry at the WBA Industry Appreciation Breakfast was without a doubt Oscar-worthy. Allow me, if you will, to take this month’s column to extend my appreciation and gratitude to the many people in this industry who helped make this year’s Pastry Studio at the Midwest Foodservice Expo a success:
To Dawn Faris, thank you to you and the terrific staff at the Wisconsin Restaurant Association for all of your help with planning and promoting the Pastry Studio and WBA Industry Appreciation Breakfast.
To Rick Crawford, thank you for taking time out of your busy schedule to attend the Expo, prepare and present a seminar, and speak at our breakfast.
To Debra Josephs, thank you for sharing your passion and energy about epilepsy awareness and bringing The Great Purple Cupcake Project to Wisconsin.
To Thomas LaPierre and MATC, thank you for the many hours spent baking, decorating, and building the biggest Gingerbread House I have ever seen in my life! Also, thank you for coordinating a chocolate demo in the new Baking and Pastry Arts lab. (I am still wondering how you managed not to get a single drop of melted chocolate on your white chef coat!)
To our Pastry Studio demonstrators – Ken Heil, Gloria De Angelo, Bob Chaffee, and Tamara Mugerauer – thank you for showcasing your talents and teaching those in our industry how to make tiramisu, gel flower molds, gourmet doughnuts, and cake push-pops.
To our judges – Gail Gand, Lois Federman, Michelle Axford, Thomas LaPierre, Kathleen Meisinger, Rick Crawford, Deb Socha, and Debra Josephs – thank you for providing your professional judging services in the 2014 Art of the Cake Competition.
BEYOND BAKING MARCH 20143
Jessica Hoover
Continued on next page
To Theresa and James Cook – thank you for organizing the supplies for the demos and for your continued support as an exhibitor at the Midwest Foodservice Expo.
Thank you to the decorators that stayed up until 3:00 AM just to put finishing touches on your cakes, to the bakers that prepared a massive amount of cupcake and kringle samples, and to everyone who drove to Milwaukee to attend this year’s Midwest Foodservice Expo.
This is the part where in a real Oscar speech I would be advised to wrap it up! So, to those that I did not list above, I say, “Thank you”. I cannot put into words just how much it means to me to have the opportunity to work for the Wisconsin Bakers Association. To put my own spin on McConaughey’s famous line from “Dazed and Confused”, BAKERS are “alright, alright, alright.”
Thank you,
Jessica Hoover
From the Editor’s DeskContinued from page 3
Jessica Hoover
Jackie Scott inducted into WBA Bakers Hall of FameNominated by her daughter, Scott is the third woman to be inducted into Hall of FameBy Jessica Hoover
Co-owner of Scott’s Pastry Shoppe since 1982, Jackie Scott is the heart and soul of this Middleton business. All of her hard work and dedication to the baking industry was recognized with an induction in the Wisconsin Bakers Association (WBA) Bakers Hall of Fame on Tuesday, March 11th, during the WBA’s Industry Appreciation Breakfast in Milwaukee, WI. The breakfast was held in conjunction with the Midwest Foodservice Expo.
Scott was honored to be inducted into the Bakers Hall of Fame surrounded by family, friends, and industry colleagues. She was nominated by her daughter, Dawn Westhoff. Westhoff wrote in her nomination, “My mom is an inspiration to me and many around her. I’ve been blessed to work side by side with her for almost 20 years.”
According to Scott’s Pastry Shoppe’s website, “Jackie and Dawn work together to bring quality baked goods and jobs to Middleton. They are joined by family and trusted friends to make this a unique family business.”
The WBA Bakers Hall of Fame honors those individuals for their service to the baking industry. Since the WBA Bakers Hall of Fame was started in 2000, Scott is the third woman to be inducted into the WBA Bakers Hall of Fame. Scott was the first woman to become President of the WBA Board of Directors and served as President from 1994 to 1996. Later, she also became the first woman to serve as President of the Retail Bakers of America in 2003. BB
Above: Jackie Scott (holding plaque) with her family at the WBA Industry Appreciation Breakfast
BEYOND BAKING MARCH 20145
Art of the Cake Competition WinnersFrom Cupcakes to Kringle, the Pastry Studio proved to be a popular place at the 2014 Midwest Foodservice ExpoBy Jessica Hoover
Bakers from Wisconsin and upper Illinois participated in the Art of the Cake Competition at the Pastry Studio during the 2014 Midwest Foodservice Expo. The Art of the Cake Competition featured four opportunities for professional and beginner cake artists to showcase their talents: Extreme Wedding Cake Challenge, Creative Cake Decorating Competition, Cupcake Warrior Championship, and NEW in 2014, the Extreme Groom’s Cake Challenge.
In addition to the cakes and cupcake competitions, WBA introduced a competition to determine which bakery makes the best kringle, which has recently become the state pastry. Fourteen kringles from bakeries throughout Wisconsin were entered in the Baker’s Best Kringle Contest. The winner of the contest was determined by professional judging and votes from attendees at the Expo.
Winners of the competitions were:Extreme Wedding Cake ChallengePeople’s Choice: Amanda Nieto Neat-O’s Bake Shoppe, Baraboo, WI
Professional Fondant:Best of Show Amanda Nieto Neat-O’s Bake Shoppe, Baraboo, WIFirst Place Tamara Mugerauer Tamara’s the Cake Guru, Oshkosh, WISecond Place Katharine Hincak The Hidden Café, Mukwonago, WIThird Place Jennifer Bukouricz Monzù Bistro, Green Bay, WI
Student/Beginner Fondant:First Place Heidi Franz Tamara’s the Cake Guru, Oshkosh, WISecond Place Angela Woodward & Connie Austin Fox Valley Tech. College, Appleton, WI
Professional Buttercream:Best of Show Amanda Nieto Neat-O’s Bake Shoppe, Baraboo, WIFirst Place Tamara Mugerauer Tamara’s the Cake Guru, Oshkosh, WI
Extreme Groom’s Cake ChallengeProfessional Fondant:Best of Show Amanda Nieto Neat-O’s Bake Shoppe, Baraboo, WIFirst Place Tamara Mugerauer Tamara’s the Cake Guru, Oshkosh, WISecond Place Katharine Hincak The Hidden Café, Mukwonago, WI
Student/Beginner Fondant:First Place Heidi Franz Tamara’s the Cake Guru, Oshkosh, WI
Creative Cake Decorating CompetitionPeople’s Choice: Jennifer Bukouricz Monzù Bistro, Green Bay, WI
Professional Division: Best of Show Jennifer Bukouricz Monzù Bistro, Green Bay, WIFirst Place Sheenen Boye, Rachel Muniz, O&H Danish Bakery, Racine, WI and Bridgett Cook
BEYOND BAKING MARCH 20146Continued on next page
Student/Beginner Division:First Place Irene Pawlisch Madison Area Technical College, Madison, WISecond Place Alicia McQuade & Ashley White Fox Valley Technical College, Appleton, WI
Cupcake Warrior ChampionshipBest of Show Simple Simon Bakery, Appleton, WI First Place Tamara’s the Cake Guru, Oshkosh, WI Second Place Sugarjones, Rockford, IL
Baker’s Best Kringle ContestBest of Show “Wisconsin Kringle” O&H Danish Bakery, Racine, WIFirst Place Sea Salt & Caramel Cheesecake Racine Danish Kringle, Racine, WISecond Place Extreme Turtle Uncle Mike’s Bake Shoppe, De Pere, WIThird Place Extreme Caramel Apple Uncle Mike’s Bake Shoppe, De Pere, WI
Judges for the Extreme Wedding Cake Challenge, Extreme Groom’s Cake Challenge, and the Creative Cake Decorating Competition were Tom LaPierre, Pastry Arts Instructor at MATC Milwaukee, Chef Gail Gand, and Rick Crawford, Managing Partner of the RPIA Group. The Cupcake Warrior Championship was judged by Debra Josephs, The Anita Kaufmann Foundation, Kathleen Meisinger, MATC Baking Instructor, and Michelle Axford, The Cupcake Couture. The Baker’s Best Kringle Contest was judged by Lois Federman, Something Special from Wisconsin™, Debra Socha, MATC Baking Instructor, and Rick Crawford. All of the competitions were sponsored by the Wisconsin Bakers Association. BB
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BEYOND BAKING MARCH 20147
Highlights from the 2014 Midwest Foodservice Expo:Additional photos from Expo can be found on the WBA Facebook page!
1. Heidi Franz (Tamara’s the Cake Guru) took 1st place in the Student Division of the Extreme Groom’s Cake Challenge with her firefighter cake.2. Kevin Rietveld and Julie Enerson from Trig’s handed out strawberry cheesecake kringle samples.3. Gloria De Angelo showed students how to make Gel Flower Molds.4. Friends from UMBA stopped by to see MATC’s Gigantic Gingerbread House.5. Jenny Simon and Lauren Tanzillo from Simple Simon Bakery won the Pot o’ Gold Trophy in the Cupcake Warrior Championship!6. All three of the professional judges loved these creative cupcakes by Sugarjones.7. The Milwaukee Art Museum replica cake placed First in the Creative Cake Decorating Competition.
2014 WBA Bakery Operation of the YearFosdal Home Bakery awarded Bakery Operation of the YearBy Jessica Hoover
Fosdal Home Bakery, located in Stoughton, WI, was named the 2014 Bakery Operation of the Year (BOY) by the Wisconsin Bakers Association (WBA). The award was presented on Tuesday, March 11th, during the WBA’s Industry Appreciation Breakfast in Milwaukee, WI.
This year, two outstanding bakeries were nominated for the award. Nominations were sent in and the Past Winners of this award had the final vote to determine this year’s winner. The recipient of the BOY award remained a secret until the moment the name of the bakery was revealed. Joseph Crubaugh, owner of Fosdal Home Bakery, was in attendance to accept the award.
In the nomination that was submitted for Fosdal Home Bakery, it states, “The owner’s commitment to the industry is incredible. His commitment to the WBA over the years has been truly outstanding. The bakery operation of the year award is long overdue for Fosdal Home Bakery.”
Joseph Crubaugh is the WBA Treasurer and has served many years on the WBA Board of Directors. Visit the bakery’s Web site at http://www.fosdalhomebakery.com for more information about the business.
The Bakery Operation of the Year award was created to recognize an outstanding bakery operation annually. Each year’s winner gets to keep the coveted BakeMark trophy for one year and the traveling trophy is then passed on to the new winner. The winner also receives a permanent plaque to display in their bakery. BB
Greg A. Wagner, Sr. Territory Manager Phone: (612)-940-7596
BakeMark, Menomonee Falls, WI
Bakers Service Unlimited, Inc., West Allis, WI
Bear Stewart Corp, Chicago, IL
Burke Candy, Milwaukee, WI
Clasens European Bakery, Middleton, WI
Cooke Marketing Group, Inc., Ringwood, IL
Dave’s County Market, Merrill, WI
Dunbar Systems Inc., Lemont, IL
Fosdal Home Bakery, Stoughton, WI
Horizon Equipment, Eagan, MN
Jerry’s Bakery Inc., Two Rivers, WI
Manderfield’s Home Bakery, Appleton, WI
Melody Cookies, Oak Creek, WI
Mila’s European Bakery, Thiensville, WI
Miller’s Bakery, Milwaukee, WI
In AppreciationThank you to the following members for renewing your WBA membership:
Welcome to our newest members!
Bakeries:
Amanda Cupcake, New London, WI
Bendtsen’s Bakery, Racine, WI
Sugarjones, Rockford, IL
Students:
Alicia McQuade, FVTC Student
Ashley White, FVTC Student
Connie Austin, FVTC Student
Franciane Hencke, FVTC Student
Irene Pawlisch, MATC-Madison Student
Khandra Henderson, MATC-Madison Student
Carrie Lawson, MATC-Madison Student
Raychel Smith, MATC-Madison Student
Rachel Rick, MATC-Milwaukee Student
O & H Danish Bakery, Racine, WI
Quaker Dairy & Bakery Co., Appleton, WI
Quality Bakery, Dodgeville, WI
Racine Danish Kringle Co., Racine, WI
Roeck’s Bakery Inc., Kiel, WI
Rollin Pin Bakery, Janesville, WI
Simple Simon Bakery, Appleton, WI
Sweet Perfections Bake Shoppe, Waukesha, WI
Sweetheart Cakes Inc., Port Washington, WI
Swiss Maid Bakery, Harvard, IL
Trig’s Bakery, Rhinelander, WI
Valley Bakers Association, Greenville, WI
West Bend Mutual Insurance, West Bend, WI
West Side Bakery, Sheboygan, WI
Zingen & Braun Insurance Agency, Brookfield, WI
BC003 #03 HORIZONTAL EDITORIAL PRINT AD4.25”w x 5.5”h Final 0.125” Bleed 1” Slug (DO NOT PRINT)
Burke Candy & Ingredients has a long-standing history of providing superior ingredients to bakeries
and candy makers across the United States. Our Caramel is manufactured with fine Wisconsin AA
butter and cream and has been exceeding the expectations of customers for over 80 years.
Enjoy the ease of keeping your caramel supply plentiful by ordering online!
E S T . 1 9 2 9C A N DY & I N G R E D I E N T S
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3840 N. Fratney St.Milwaukee, WI 53212
414 • 964 • 7327
Openm–f 10am–5pm & saturday 11am–3pm
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Interested in joining the WBA?
Contact the Wisconsin Bakers Association office
Monday through Friday from 8 am - 4 pm at
(800) 542-2688 or email [email protected]!
SAVE THE DATE
The WBA Board of Directors would also like to extend an invitation to all WBA Members to attend the WBA Board Meeting taking place afterwards.
Please RSVP by April 4, 2014 to [email protected].
Sweetheart Cakes Bakery211 N. Franklin Street, Suite 101
Port Washington, WI
Tuesday, April 22nd from 10 am - 12 noon
A Look Ahead at Upcoming Events... April 22ndWBA Board Meeting / Bakers ForumSweetheart Cakes Bakery - Port Washington, WI
May 20th-22ndSweets & Snack ExpoMcCormick Place – Chicago, IL
June 1st-3rdIDDBA’s Dairy-Deli-Bake Seminar & ExpoColorado Convention Center - Denver, Colorado
July 31st- August 10th Wisconsin State FairWest Allis, WI
September 27th-28thOklahoma State Sugar Artist ShowTulsa, Oklahoma
October 21stWBA Board Meeting / Video ConferenceWBA Member Service Center - West Allis, WI
Check out our service providers!
Alternative Communications, Inc.Jesse Gnas
(262) 367-2200 American Industrial Leasing
Tammie Clendenning(800) 444-6230
Aramark Uniform ServicesDrew Coffey
(781) 204-9067 Associated Bank
Carol Carey(414) 321-5129
BeneCo of Wisconsin, Inc.Steve Miller
(262) 207-1999 Central Office Systems
Lori Lindenberg(262) 784-9698
Financial Specialists, Inc.Charlie Popple
(262) 544-6099 Soerens FordJohn Schultz
(262) 781-9800 Les Stumpf Ford
Ken Harder(920) 731-5211, ext. 250
D.A. BertherJim Lidwin
(414) 328-1995 Pack-O-Mach Corp.
Bob Morris(763) 571-6677 Practical Baker
John Stricker(815) 943-6040
WBA Credit Card ProgramJohn Gay
(800) 767-2484, ext. 54587 West Bend Mutual Insurance
David Nycz(262) 334-5571
Wisconsin Bakers Association2514 S. 102nd St., Suite 100
West Allis, WI 53227Phone: (414) 258-5552 (800) 542-2688 Fax: (414) 258-5582
Editorial Staff
Publisher
Editor
Dave Schmidt, [email protected]
Jessica [email protected]
Copyright © 2014 Wisconsin Bakers Association, Inc.All rights reserved. Duplications prohibited in whole orpart in any medium without prior consent from the publisher/editor.
