High Class Oxford Shoe

BEYONCÉ KNOWLES

By: Dariel Roach

MARKET RESEARCH SURVEY

What’s your age.?

What is your gender?

How much would you pay for a dressy shoe?

Who would you like to see endorse your shoes?

What qualities do you like in dressy shoes?

RESULTS

14 – 45

Females

$90 - $200

Beyoncé Knowles

Comfortable, nice looking,

TARGET MARKET

14 – 45 year olds

Income- Able to pay $100 dollars for shoes

Gender- Females

Nice shoes, that look great and

are comfortable to walk in.

PRODUCT

High Class Oxford Shoe - $185

Competition:

Ballet flats- $138

Wedge heels- $150

PACKAGING

With every order of High Class Oxford shoe get a free pair of fishnet tights in every shoes box.

Will be worn in Beyoncé's upcoming brand new video.

Shown on MTV and Music Choice.

PLACEMENT

Promoted by other celebrities such as Rihanna and Ciara through television commercials, encouraging viewers to Step out in style for the spring

PROMOTION

High Class

Cheetah Print Leggings

Cheetah high waisted Skirt

ANCILLARY PRODUCTS

Red and black dress