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Bevel Specs Overview Brochure

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INDEPENDENT EYEWEAR FOR INDEPENDENT PEOPLE. Bevel’s eyewear brings out the natural beauty of the human face. Our form, function and quality depend on a minimalist philosophy expressed through innovation and striking color combinations. Bevel’s individualist customers appreciate enduring balance and supreme comfort in an evolving variety of sophisticated yet totally wearable frames. TRANSLATION: Bevel owners love wearing Bevel.

Text of Bevel Specs Overview Brochure

  • BOLD SENSIBILITIES. CLASSIC STYLE.

  • INDEPENDENT EYEWEAR FOR INDEPENDENT PEOPLE.

    Bevels eyewear brings out the natural beauty of the human face. Our form, function and quality depend on a minimalist philosophy expressed through innovation and striking color combinations.

    Bevels individualist customers appreciate enduring balance and supreme comfort in an evolving variety of sophisticated yet totally wearable frames.

    Translation: Bevel owners love wearing Bevel.

  • (Ask the partners to imitate each others accents they do a pretty good job of it!)

  • Richard Mewha President

    Originated: Southend, UK

    Focus: Eyewear design, aesthetics and overall pot stirrertrouble maker

    Loves: Provence in the summer.

    El Presidente says: We never want to take away from the natural beauty of the human face in our design aesthetics.

    Rick Nelson Vice President

    Originated: Kansas City, USA

    Focus: Master optician, operations and keeping the boys in-line

    Loves: Spending quality time with his family

    Rick says: Im super passionate about the optical aspects of designing a frame.

    Claudio Arena Partner Extraordinaire

    Originated: Firenze, Italy

    Focus: International sales, brand advocate and never-ending provider of Claudioisms

    Loves: The sun

    Claudio says: Im all about minimalist design, cool shapes and colors, and insanely good quality.

    AN UNLIKELY PARTNERSHIP.

    An Englishman in Manhattan. An all-American master optician from the mid-west. A design-loving Italian living in sunny L.A. Put them together and you get: An unlikely-yet-powerful partnership and a total devotion (some would say an obsession) with modern, minimalist design, artisan craftsmanship, and outstanding optics.

  • A FITTING DESCRIPTION.

    To know Bevel style, try us on for size. Appreciate the feel of understated, timeless eyewear. Free of flashy logos and needless adornments. Custom fit for different face

    sizes and skin tones. Supported by the artistic optical talents of our Bevel retailers.

    Bevel focuses on a classic, minimal feel that encourages customers to express their own personal creativity.

    FIT

  • A COLORFUL PAST, PRESENT AND FUTURE.

    Purple Sky Blue. Auvergne Caribbean Green. Cool Blue Lavender. Mahogany Ginger Cream. Just a quick sample of our creative color

    combinations meant to enhance each persons natural beauty by matching frame colors to skin tone.

    COLOR

  • 1999 Bevel Founded

    2000 Milled Titanium

    2001 4mm Titanium

    2003 Beta Titanium

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  • TIMELINE

    AN EVOLUTION OF INNOVATION.

    Bevels come a long way since 1999. And yet, as our eyewear collection evolves,

    we keep an unwavering focus on innovation always anchored by form, function and quality.

    2007 Betaplast

    2009 Beta Hinge-Titanium

    2012 Beta Hinge-Acetate

    2014 3mm Titanium

  • Bevels patented one-piece beta hinge for acetates extends through the core, for flexibility and a distinctive look.

    The hinge and core feature contrasting colors giving the temple an aesthetically appealing appearance.

  • Bevel believes every face should have a well-fitted frame. Thats why our high quality acetate frames are easy to adjust.

    The Japanese crafted frames are hand-polished to a rich luster. Acetate allows for a multitude of deep, rich colors and combinations that Bevel carefully selects to flatter each wearers skin tone.

    ACETATE

  • The flex in the beta hinge allows for a certain give and memory, customizing the fit of the temple bend to the wearer.

    Polarized lens with anti- reflective backing and outstanding UVA protection.

  • Bevel SUN men and womens frames come in acetate or titanium. The ultra-matte acetates are hand-polished and individually sandblasted for a sexy tactile finish. Offered in three shades of varying darkness, the lenses are

    polarized with a MAC 4AR and oleoph obic-hydrophobic treatment; UVA protection and anti-reflective backing.

    SUN

  • Temple tips provide a comfy, fast adjusting grip that doesnt stick to your head.

    Know that our nose pads are quickly and easily adjustable.

  • It starts with a block of titanium. Punched, pressed, de-burred and milled to smooth the edges. The raw frame is thoroughly polished, then electroplated for sheen. Next, we partially mask the frame and hand spray for a shiny/

    matt finish. The result? A light, comfortable and balanced frame integrating design and craftsmanship.

    TITAN

  • Georgia Amedeo Virginia

    With names inspired by legendary artists and classic cocktails, Bevels 2015 Spring Collection offers an intoxicating mix of design, color and style.

  • A COLLECTION INSPIRED BY ARTISTS

    ACETATE. Our fresh palette of acetate colors is complex, subtle and smooth. Smaller sizes and soft shapes recall Bevels roots. TITANIUM. Lush pastels for ladies, subtle matte/shiny combinations for men. Bevel mashes things up with an artistic array of new shapes and sizes. COMBOS. In a continuation of a design theme commenced last year, we present three new bold titanium styles in fun colorscombined with acetate inserts in contrasting colors.

    Jackson AI Salvador

  • Mudslide Caipironha Cosmopolitan

  • A COLLECTION INSPIRED BY COCKTAILS

    TITANIUM SUN. Drink in our very first titanium SUN collection. A stirring rendition of somewhat traditional styles with an untraditional twist. Dual coloring is played out with contrasting fronts and temples. Matte silver and gold meet matte grey and espresso for a truly modern take on these classic shapes. ACETATE SUNS. Small is the new black! Weve realized there is a big need for the smaller fit face, and our new Acetate Suns are the fitting solution.

    Cosmopolitan Sazerac Side Car

  • LETS THANK THE PEOPLE WHO GIVE US A HAND.

    Bevels hand-made frames are built by a team of talented artisans in Japan. These fine craftspeople take Bevels designs to the heights of quality, comfort and style.

    Artisans work with molds, rather than an over-reliance on machinesframes are inspected one by one. Bevels production process turns on keen attention to detail and hand craftsmanship

  • CANADAMEXICOUNITED STATES

    BELGIUMDENMARKCROATIAFRANCE

    GERMANYISRAELITALYLUXEMBOURG

    NETHERLANDSSPAINSWITZERLANDUNITED KINGDOM

    CHINA HONG KONGJAPANMALAYSIASINGAPORESOUTH KOREATAIWANAUSTRALIANEW ZEALAND

  • WELCOME TO OUR WORLD.

    Bevels retail partners are an independent-minded collection of shopkeepers with ultra-high standardsand years of expertise.

    The collection is sold through authorized, independent and leading opticians.

    From the USA to the UK, from China to Croatia, our retail partners are happy to serve you in some 1000 locations worldwide.

  • Be Bold. Be Classic. Be Bevel.

    Incite International Inc. 2749 N.W. Hunter Dr. Suite B. Blue Springs, MO 64015 USAO +1 816.220.7533 F +1 816.220.1877bevelspecs.com

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