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BEST WESTERN OKEMOS- EAST LANSING2209 University Park Dr • Okemos, MI 48864
OFFERING MEMORANDUM
N O N - E N D O R S E M E N T A N D D I S C L A I M E R N O T I C E
Non-EndorsementsMarcus & Millichap is not affiliated with, sponsored by, or endorsed by any commercial tenant or lessee identified in this marketing package. The presence of anycorporation's logo or name is not intended to indicate or imply affiliation with, or sponsorship or endorsement by, said corporation of Marcus & Millichap, its affiliates orsubsidiaries, or any agent, product, service, or commercial listing of Marcus & Millichap, and is solely included for the purpose of providing tenant lessee informationabout this listing to prospective customers.
ALL PROPERTY SHOWINGS ARE BY APPOINTMENT ONLY.PLEASE CONSULT YOUR MARCUS & MILLICHAP AGENT FOR MORE DETAILS.
DisclaimerTHIS IS A BROKER PRICE OPINION OR COMPARATIVE MARKET ANALYSIS OF VALUE AND SHOULD NOT BE CONSIDERED AN APPRAISAL. This information hasbeen secured from sources we believe to be reliable, but we make no representations or warranties, express or implied, as to the accuracy of the information. Referencesto square footage or age are approximate. Buyer must verify the information and bears all risk for any inaccuracies. Marcus & Millichap is a service mark of Marcus &Millichap Real Estate Investment Services, Inc. © 2018 Marcus & Millichap. All rights reserved.
E X C L U S I V E LY L I S T E D B Y :
John J. GodwinSenior Vice President InvestmentsDetroit OfficeTel: (248) 415-2618Fax: (248) [email protected]: MI 6502339209, MI 6502112435
Jasdeep SohiAssociateAssociate Member - National Hospitality GroupDetroit OfficeTel: (248) 931-7694 / 248-415-2665Fax: (248) [email protected]: MI 6502374667
TABLE OF CONTENTS
4
T A B L E O F C O N T E N T S
INVESTMENT OVERVIEW 01Property Overview
Regional Map
Local Map
Aerial Photo
FINANCIAL ANALYSIS 02STR
Historical P&L
Five Year Pro Forma
Five Year Returns
Proposal Price
SALES COMPARABLES 03
MARKET COMPETITORS 04
MARKET OVERVIEW 05
5
INVESTMENT
OVERVIEW
BEST WESTERN OKEMOS-EAST LANSING
PROPERTY OVERVIEW
PROPERTY OVERVIEW
Marcus & Millichap is pleased to present the newly renovated Best Western in Okemos, Michigan. The hotel features an indoorpool and fitness center, Wireless Internet, 24-hour business center, complimentary breakfast, laundry facilities, and dry cleaningservices. Just minutes from the Potter Park Zoo and the Michigan State Capitol Building, the hotel is situated off of Interstate 96,with easy access and high visibility in Okemos; an East Lansing Submarket!
A plethora of nearby amenities include government offices, hotels, and convention centers, dining, shopping, and Michigan StateUniversity - one of the largest universities in the United States, with more than 48,900 students and 11,400 faculty and staff. Someof the major employers in the area include the State of Michigan, Michigan State University, General Motors, Lansing SchoolDistrict, Meijer, and Sparrow Health System. East Lansing is also home to a number of high-tech companies, emerging with theGreater Lansing area as a vibrant high-tech hub in Michigan. The area is also responding to growing visitation trends. The regionhas welcomed five new hotels, with two additional hotels under construction. The addition of these hotels is helping to keep thetourism in the Great Lansing region on the upward trend the area has been enjoying!
PROPERTY OVERVIEW
160 Guest Rooms | Over 130,000-Square-Feet | Renovations in 2018
Easy Access to Interstates | High Visibility off Interstate 96
Fitness Center | Indoor Pool | 24-Hour Business Center
Part of the East Lansing Submarket | Plethora of Nearby Amenities
Upward Tourism Trend of the Greater Lansing Area | Positive Hospitality
Sector Growth
6
BEST WESTERN OKEMOS-EAST LANSING
PROPERTY OVERVIEW
INVESTMENT OVERVIEW
7
BEST WESTERN OKEMOS-EAST LANSING
THE OFFERING
Purchase Price $8,525,000
Number of Buildings One
Number of Rooms 160
Price Per Room $53,281
Room Revenue Multiplier 3.22%-Current
CAP Rate 9.00%
FINANCING
Loan Type Proposed New
Interest Rate 5.5%
Amortization 25 Years
PROPERTY OVERVIEW
8
PROPERTY OVERVIEW-CONFERENCE CENTER
The Okemos Conference is situated within the Comfort Inn; next door to the Best Western. Both hotels share the facilities. The center
boasts fifteen conference room options, with up to 3,000-square-feet of meeting space. They are able to accommodate both corporate
and social events; conventions, weddings, rehearsal dinners, birthday and anniversary parties, showers, reunions, business
conferences and bat mitzvahs, to name a few. Their knowledgeable staff makes booking space easy and stress free!
Ballroom
3,000 Square Feet 10ft Ceiling Height Theatre Style- 240 People Classroom Style- 150 People Banquet Style- 200 People The ballroom can be divided into
three separate 1,000-square-feet meeting rooms
BEST WESTERN OKEMOS-EAST LANSING
PROPERTY OVERVIEW
9
PROPERTY OVERVIEW-CONFERENCE CENTER
Ballroom
3000 Square Feet (75’x40′) 10 ft Ceiling Height Theatre Style ~ 240 people Classroom Style ~ 150 people Banquet Style ~ 200 people The ballroom can be divided into
three separate1,000 square feet meeting rooms
Conference Rooms
432 Square Feet (24′ x 18′) 10 ft Ceiling Height Theatre Style ~ 24 people Classroom Style ~ 15 people Banquet Style ~ 32 people Hollow Square ~ 18 people U-Shape ~ 15 people
BEST WESTERN OKEMOS-EAST LANSING
PROPERTY OVERVIEW
10
PROPERTY OVERVIEW-CONFERENCE CENTER
Banquet Rounds Classroom Hollow Square
BEST WESTERN OKEMOS-EAST LANSING
REGIONAL MAP
11
BEST WESTERN OKEMOS-EAST LANSING
LOCAL MAP
12
BEST WESTERN OKEMOS-EAST LANSING
AERIAL PHOTO
13
BEST WESTERN OKEMOS-EAST LANSING
Completed PIP
Paint
Lobby
Carpet
Furniture
Pool Area
Bathrooms
Wall Vinyl
Elevators
Parking Lot
Landscaping
Sundry Area
Fitness Room
Port Cochere
Common Areas
Breakfast Area
Business Center
Electric Car Charging
1214
PROPERTY PHOTO
BEST WESTERN OKEMOS-EAST LANSING
1215
PROPERTY PHOTO
BEST WESTERN OKEMOS-EAST LANSING
16
FINANCIAL
ANALYSIS
BEST WESTERN OKEMOS-EAST LANSING
FINANCIAL ANYALYSIS
17
HISTORICAL PROFIT & LOSS
Notes:
(1) Originally Holiday Inn Express, Converted to Best Western in January of 2018 with Completed PIP Inside & Out. (2) STR Report represents upward trend in both Occupancy & ADR.
BEST WESTERN OKEMOS-EAST LANSING
Prior Year 2 Prior Year 1 Current
Rooms 160 160 160
Available Rooms 58,400 58,400 58,400
Rooms Sold 32,237 33,814 23,827
Occupancy 55.2% 57.9% 40.8%
ADR $106.02 $105.56 $102.29
RevPAR $58.52 $61.12 $41.73
Revenue/Room $22,639 $23,470 $16,500
Income
Room Revenue $3,423,548 94.5% 3,569,364 95.1% $2,437,284 92.3%
F&B Revenue $0 0.0% 0 0.0% $0 0.0%
Restaurant Lease $0 0.0% 0 0.0% $0 0.0%
Other Income - Meeting Room $198,747 5.5% $185,756 4.9% $202,782 7.7%
Total Revenue $3,622,295 100.0% $3,755,120 100.0% $2,640,066 100.0%
FINANCIAL ANYALYSIS
18
HISTORICAL PROFIT & LOSS
Notes: (1) Expenses are based on Industry Average except Property Tax & Insurance (2) Management Fees are set at 3.0% of Total Revenue. (3) Reserve for Replacement is set at 4.0% of Total Revenue. (4) Franchise fees are included in Marketing Line Item.
BEST WESTERN OKEMOS-EAST LANSING
Prior Year 2 Prior Year 1 CurrentDepartmental ExpensesRooms $818,639 22.6% $848,657 22.6% $596,655 22.6%Food & Beverage $0 0.0% $0 0.0% $0 0.0%Other Operated Depts & Rentals $0 0.0% $0 0.0% $0 0.0%Total Departmental Expenses $818,639 22.6% $848,657 22.6% $596,655 22.6%
Gross Operating Income $2,803,656 77.4% $2,906,463 77.4% $2,043,411 77.4%
Undistributed Operating ExpensesAdministration & General $289,784 8.0% $300,410 8.0% $211,205 8.0%Marketing $452,786 12.5% $469,390 12.5% $303,608 11.5%Franchise Fees $0 0.0% $0 0.0% $0 0.0%Utility Costs $217,338 6.0% $225,307 6.0% $158,404 6.0%Property Operations & Maintenance $184,737 5.1% $191,511 5.1% $134,643 5.1%Total Undistributed Operating Expenses $1,144,645 31.6% $1,186,618 31.6% $807,860 30.6%
Gross Operating Profit $1,659,011 45.8% $1,719,845 45.8% $1,235,551 46.8%
Fixed ExpensesProperty Taxes $218,755 6.0% $226,977 6.0% $234,263 8.9%Insurance $76,226 2.1% $75,767 2.0% $51,175 1.9%Total Fixed Charges $294,981 8.1% $302,743 8.1% $285,438 10.8%
Total Expenses $2,258,265 62.3% $2,338,018 62.3% $1,689,953 64.0%
Amount Available for Debt Service & Other Fixed Charges
$1,364,030 37.7% $1,417,102 37.7% $950,113 36.0%
Capital Replacement Reserve $144,892 4.0% $150,205 4.0% $105,603 4.0%Management Fee $108,669 3.0% $112,654 3.0% $79,202 3.0%
Net Operating Income (EBITDA) $1,110,469 30.7% $1,154,243 30.7% $765,308 29.0%
FINANCIAL ANYALYSIS
19
FIVE-YEAR PRO FORMA
Notes:(1) Conservative underwriting approach of 4.25% Year on Year increase in Occupancy & .50% increase in ADR Projections and expenses are calculated on the industry average except the property taxes and insurance. (2) Management Fees are set at 3.0% of Total Revenue. (3) Reserve for Replacements set at 4.0% of Total Revenue. (4) Property Taxes will be reassessed upon sale to new owner. (4) Franchise fees are included in Marketing Line Item.
BEST WESTERN OKEMOS-EAST LANSING
Pro Forma Current Year 1 Year 2 Year 3 Year 4 Year 5Rooms 160 160 160 160 160 160Available Rooms 58,400 58,400 58,400 58,400 58,400 58,400Rooms Sold 23,827 24,840 25,896 26,996 28,143 29,269Occupancy 40.8% 42.5% 44.3% 46.2% 48.2% 50.1%ADR $102.29 $102.80 $103.32 $103.83 $104.35 $104.87 RevPAR $41.73 $43.73 $45.81 $48.00 $50.29 $52.56 Revenue/Room $16,500 $17,235 $18,034 $18,869 $19,780 $20,685
IncomeRoom Revenue $2,437,284 92.3% $2,553,573 92.6% $2,675,411 92.7% $2,803,061 92.8% $2,936,802 92.8% $3,069,546 92.7%F&B Revenue $0 0.0% $0 0.0% $0 0.0% $0 0.0% $0 0.0% $0 0.0%Restaurant Lease $0 0.0% $0 0.0% $0 0.0% $0 0.0% $0 0.0% $0 0.0%Other Income - Meeting Room $202,782 7.7% $204,000 7.4% $210,000 7.3% $216,000 7.2% $228,000 7.2% $240,000 7.3%
Total Revenue $2,640,066100.0% $2,757,573100.0% $2,885,411100.0% $3,019,061100.0% $3,164,802100.0% $3,309,546100.0%
Departmental Expenses Current Year 1 Year 2 Year 3 Year 4 Year 5Rooms $596,655 22.6% $613,544 22.2% $642,210 22.3% $674,903 22.4% $704,993 22.3% $737,583 22.3%Food & Beverage $0 0.0% $0 0.0% $0 0.0% $0 0.0% $0 0.0% $0 0.0%Other Operated Depts & Rentals $0 0.0% $0 0.0% $0 0.0% $0 0.0% $0 0.0% $0 0.0%
Total Departmental Expenses $596,655 22.6% $613,544 22.2% $642,210 22.3% $674,903 22.4% $704,993 22.3% $737,583 22.3%
Gross Operating Income $2,043,411 77.4% $2,144,029 77.8% $2,243,201 77.7% $2,344,158 77.6% $2,459,809 77.7% $2,571,962 77.7%
FINANCIAL ANYALYSIS
20
FIVE-YEAR PRO FORMA
Notes:(1) Conservative underwriting approach of 4.25% Year on Year increase in Occupancy & .50% increase in ADR Projections and expenses are calculated on the industry average except the property taxes and insurance. (2) Management Fees are set at 3.0% of Total Revenue. (3) Reserve for Replacements set at 4.0% of Total Revenue. (4) Property Taxes will be reassessed upon sale to new owner. (4) Franchise fees are included in Marketing Line Item.
BEST WESTERN OKEMOS-EAST LANSING
Undistributed Operating Expenses
Administration & General $211,205 8.0% $220,680 8.0% $230,700 8.0% $241,500 8.0% $253,200 8.0% $264,600 8.0%
Marketing $303,608 11.5% $317,100 11.5% $331,800 11.5% $347,100 11.5% $363,900 11.5% $380,700 11.5%
Franchise Fees $0 0.0% $0 0.0% $0 0.0% $0 0.0% $0 0.0% $0 0.0%
Utility Costs $158,404 6.0% $168,166 6.1% $176,090 6.1% $184,113 6.1% $193,064 6.1% $201,957 6.1%Property Operations & Maintenance $134,643 5.1% $140,594 5.1% $147,087 5.1% $153,878 5.1% $161,262 5.1% $168,883 5.1%
Total Undistributed Operating Expenses
$807,860 30.6% $846,539 30.7% $885,676 30.7% $926,591 30.7% $971,426 30.7% $1,016,141 30.7%
Gross Operating Profit $1,235,551 46.8% $1,297,489 47.1% $1,357,524 47.0% $1,417,567 47.0% $1,488,383 47.0% $1,555,822 47.0%
Fixed Expenses
Property Taxes $234,263 8.9% $222,000 8.1% $222,000 7.7% $222,000 7.4% $222,000 7.0% $222,000 6.7%
Insurance $51,175 1.9% $72,000 2.6% $72,000 2.5% $72,000 2.4% $72,000 2.3% $72,000 2.2%
Total Fixed Charges $285,438 10.8% $294,000 10.7% $294,000 10.2% $294,000 9.7% $294,000 9.3% $294,000 8.9%
Total Expenses $1,689,953 64.0% $1,754,084 63.6% $1,821,886 63.1% $1,895,494 62.8% $1,970,419 62.3% $2,047,724 61.9%
Amount Available for Debt Service & Other Fixed Charges
$950,113 36.0% $1,003,489 36.4% $1,063,524 36.9% $1,123,567 37.2% $1,194,383 37.7% $1,261,822 38.1%
Capital Replacement Reserve $105,603 4.0% $110,303 4.0% $115,416 4.0% $120,762 4.0% $126,592 4.0% $132,382 4.0%
Management Fee $79,202 3.0% $82,727 3.0% $86,562 3.0% $90,572 3.0% $94,944 3.0% $99,286 3.0%
Net Operating Income (EBITDA) $765,308 29.0% $810,459 29.4% $861,546 29.9% $912,233 30.2% $972,847 30.7% $1,030,153 31.1%
21
MARKET
COMPARABLES
BEST WESTERN OKEMOS-EAST LANSING
BEST WESTERN OKEMOS- EAST LANSING
SALES COMPARABLES MAP
22
BEST WESTERN OKEMOS- EAST LANSING
(SUBJECT)
Fairfield Inn
Doubletree Hotel
Comfort Inn
Country Inn & Suites
Radisson
Country Inn & Suites
Holiday Inn Express
1
2
3
4
5
7
6
23
PROPERTY NAMEBEST WESTERN OKEMOS- EAST LANSING
SALES COMPARABLES
Avg. $58,137
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
$90,000
$100,000
BestWestern
FairfieldInn
DoubletreeHotel
Comfort Inn Country Inn& Suites
Radisson Country Inn& Suites-2
Holiday InnExpress
Average Price Per Room
PROPERTY NAME
MARKETING TEAM
BEST WESTERN OKEMOS- EAST LANSING
SALES COMPARABLES
rentpropertyname1
rentpropertyaddress1
rentpropertyname1
rentpropertyaddress1
rentpropertyname1
rentpropertyaddress1
24
rentpropertyaddress1
Asking Price $8,525,000
Price/Room $53,281
Price/SF $65.56
Interest Fee Simple
CAP Rate 8.98%
RRM 3.50
Total No. of Rooms 160
Year Built / Renovated 1986
Underwriting Criteria
Room Revenue $2,437,284 Occupancy 41%
Total Revenue $2,640,066 ADR $102.29
NOI $765,308 Rev PAR $4,194
BEST WESTERN2209 University Park Dr, Okemos, MI, 48864
1
Close of Escrow 3/26/2019
Asking Price $4,000,000
Price/Room $57,143
Price/SF $50.00
Interest Fee Simple
Total No. of Rooms 70
Year Built / Renovated 1998
FAIRFIELD INN1635 Yeager St, Port Huron, MI, 48060
Close of Escrow 12/5/2018
Asking Price $7,650,000
Price/Room $56,667
Price/SF $77.58
Interest Fee Simple
Total No. of Rooms 135
Year Built / Renovated 1969
2
DOUBLETREE HOTEL8402 University Blvd, Coraopolis, PA, 15108
PROPERTY NAME
MARKETING TEAM
BEST WESTERN OKEMOS- EAST LANSING
SALES COMPARABLES
rentpropertyname1
rentpropertyaddress1
rentpropertyname1
rentpropertyaddress1
rentpropertyname1
rentpropertyaddress1
25
Close of Escrow 8/14/2018
Asking Price $4,000,000
Price/Room $58,824
Price/SF $68.00
CAP Rate 10%
Total No. of Rooms 68
Year Built / Renovated 2008
3
COMFORT INN4423 State Route 43, Kent, OH, 44240
4
Close of Escrow 5/25/2018
Asking Price $4,560,000
Price/Room $49,565
Price/SF $73.45
Total No. of Rooms 92
Year Built / Renovated 2005
COUNTRY INN & SUITES13339 Hospitality Ct, Sturtevant, WI, 53177
Close of Escrow 11/6/2017
Asking Price $10,206,500
Price/Room $46,183
Price/SF $63.39
Total No. of Rooms 221
Year Built / Renovated 1990
5
RADISSON111 E 2nd St, Davenport, IA, 52801
PROPERTY NAME
MARKETING TEAM
BEST WESTERN OKEMOS- EAST LANSING
SALES COMPARABLES
rentpropertyname1
rentpropertyaddress1
rentpropertyname1
rentpropertyaddress1
rentpropertyname1
rentpropertyaddress1
26
Close of Escrow 2/1/2016
Asking Price $3,750,000
Price/Room $42,614
Price/SF $69.38
Total No. of Rooms 88
Year Built / Renovated 2001
6
COUNTRY INN & SUITES6511 Centurion Dr, Lansing, MI, 48917
7
Close of Escrow 8/1/2018
Asking Price $9,500,000
Price/Room $95,960
Price/SF $134.61
Total No. of Rooms 99
Year Built / Renovated 1989
HOLIDAY INN EXPRESS2696 Bob McClain Dr, Jackson, MI, 49202
27
MARKET
COMPETITORS
BEST WESTERN OKEMOS-EAST LANSING
28
BEST WESTERN OKEMOS-EAST LANSING
29
BEST WESTERN OKEMOS-EAST LANSING
30
BEST WESTERN OKEMOS-EAST LANSING
31
BEST WESTERN OKEMOS-EAST LANSING
32
BEST WESTERN OKEMOS-EAST LANSING
BEST WESTERN(SUBJECT)
HOTEL/MOTEL ADDRESS NUMBER OF ROOMS MILES TO SUBJECT
Fairfield Inn East Lansing 2335 Woodlake Dr Okemos, MI 48864 78 0.3
Candlewood Suites East Lansing 2187 University Park Dr Okemos, MI 48864 128 0.1
Hampton Inn East Lansing Okemos 2200 Hampton Pl Okemos, MI 48864 100 0.3
Staybridge Suites East Lansing Okemos 3553 Meridian Crossings Okemos, MI 48864 95 0.3
COMPETITIVE SET MAP
1
2
3
4
33
BEST WESTERN OKEMOS-EAST LANSING
34
MARKET
OVERVIEW
BEST WESTERN OKEMOS-EAST LANSING
MARKET OVERVIEW
OVERVIEWLANSING
DEMOGRAPHICS
1
ECONOMY
METRO HIGHLIGHTS
* Forecast Sources: Marcus & Millichap Research Services; BLS; Bureau of Economic Analysis; Experian; Fortune; Moody’s Analytics; U.S. Census Bureau
As the home of the Michigan capitol, the Lansing metro has a broad
government employment sector. The metro consists of Clinton, Eaton
and Ingham counties. Located approximately 95 miles west of Detroit,
the market is home to roughly 477,000 residents, with nearly 117,000
people residing in the city of Lansing. The metro is expected to add more
than 14,400 citizens over the next five years. Michigan State University
contributes to an educated workforce as more than 32 percent of
residents over age 25 hold a bachelor’s degree or higher.
EDUCATIONAL CENTERLocated in East Lansing, Michigan State University remains a major draw for new students and provides an educated labor force for local employers.
STATE CAPITOLAs the state’s capital city, Lansing provides numerous government jobs and services, representing the metro’s largest employer.
MAJOR INSURANCE MARKETFour major national insurance companies have significant operations in the city, employing thousands of workers.
The state of Michigan is the metro’s biggest employer, with more than 14,000 jobs in some form of government-related function.
With more than 50,000 students and 12,000 workers, Michigan State University is the one of the largest economic contributors in the market.
Sparrow Health Center, partnered with the College of Human and Osteopathic Medicine at Michigan State, provides more than 10,000 jobs in healthcare, research and diagnostics.
General Motors has offices and several manufacturing facilities within and just outside the city limits of Lansing, contributing more than 5,000 positions to the metro.
477K2018
POPULATION:
189K2018
HOUSEHOLDS:
35.42018
MEDIAN AGE:
$55,6002018 MEDIAN
HOUSEHOLD INCOME:
U.S. Median:
38.0U.S. Median:
$58,8004.4%
Growth2018-2023*:
3.0%
Growth2018-2023*:
BEST WESTERN OKEMOS-EAST LANSING
MARKET OVERVIEW
36
NORTH CENTRAL
Competition Heats Up for Flagged North Central Hotels
Michigan, Ohio lead occupancy growth in North Central region. Consistent room demand will meet
supply in the North Central region this year, keeping occupancy steady and supporting a modest
increase in RevPAR. Michigan will lead occupancy and revenue growth in 2019. The state will mark a
10th consecutive year of improvement in both metrics. Detroit has been a considerable driver of these
gains with occupancy rising nearly 2,000 basis points over the current growth cycle. As a result, the
market generated RevPAR advances above the national and regional averages during the past several
years. Ohio will also likely register occupancy and RevPAR growth this year as tourism to the state
continues to rise. Occupancy and RevPAR growth in Ohio and Michigan will be offset by Indiana,
where supply pressures have begun to weigh on the rates. New construction in the state comprises
nearly 4.5 percent of total room inventory.
Wide range of inventory provides investors opportunities in the North Central region. Improving hotel
property performance will support investor interest for hotels in Michigan this year. Demand for
assets in the state has risen steadily the past several years, driving up property values. Out-of-state
and local buyers are increasingly targeting hotels in Detroit, where average first-year returns in the
low-8 to low-9 percent band can be found. Economy and upper midscale hotels were highly sought
after in the metro. Other buyers are looking for opportunities in Western Michigan, including Grand
Rapids, where flagged hotels garnered buyer attention. Outside of Michigan, hotel investors were
also progressively bidding for assets in Indiana. A range of limited service and select service hotels
attracted a range of investors to Indianapolis. Lower entry costs in South Bend/Mishawaka and
Louisville drew opportunistic investors as well.
2019 Demand Growth1.8% Year-over-Year Room Nights
States: Indiana, Michigan and Ohio
BEST WESTERN OKEMOS-EAST LANSING
MARKET OVERVIEW
37
NORTH CENTRAL
2019 Regional Highlights
2018 Recent Openings; Under Construction as of December 2018Sources: CoStar Group, Inc.; STR, Inc.; Real Capital Analytics
3.9%
190 bps
19%
Percent of Inventory Under Construction as of December 2018
Five-Year Occupancy Growth 2014-2019
Five-Year RevPAR Growth
The city of Indianapolis is moving forward with plans to expand the Indiana Convention Center, in
addition to building two hotels in the area. The expansion would include a 50,000-square-foot ballroom
and the new hotels could add around 1,400 rooms in the downtown area. This project could lure larger
conventions and other citywide events that could bode well for nearby hotels.
New regulations surrounding short-term rentals took effect in January of this year in Columbus. The city
will now require owners to obtain a permit and will double the fees for owners who do not live in the
building. This may limit some of the rentals available, likely benefiting hotel occupancy rates.
Rising tourism to Detroit will support hotels moving forward. Between 2014 and 2017, tourism jumped to
19 million per year from 14 million.
BEST WESTERN OKEMOS-EAST LANSING
MARKET OVERVIEW
38
NORTH CENTRAL
2019 Region Forecast
* Forecast Sources: CoStar Group, Inc.; STR, Inc.; Real Capital Analytics
Supply
up 1.8%
Occupancy
up 10 bps
ADR
up 1.2%
RevPAR
up 1.3%
Investment
The region’s pace of construction is on par with the national average. Nearly
12,900 rooms are underway and Michigan leads the way with about 5,000
rooms. An additional 14,700 rooms will break ground in the region during the
next 12 months.
Following a 10-basis-point increase in occupancy in 2018, the rate will rise to
61.1 percent this year.
The average daily rate will advance to $102.67 in 2019, a more modest hike
from the 1.7 percent gain recorded last year.
The flat occupancy rate and moderating ADR will soften RevPAR growth this
year to 1.3 percent at $63.31. Last year, the rate climbed 2.1 percent.
Cincinnati, Cleveland and Columbus will continue to attract a range of buyers
this year. In Cincinnati and Columbus, first-year returns in the low- to high-7
percent band can be found. Buyers seeking higher yields will look for hotels
in Cleveland, where assets can trade at cap rates in the 11 percent area.
BEST WESTERN OKEMOS-EAST LANSING
PROPERTY NAME
MARKETING TEAMDEMOGRAPHICS
Source: © 2018 Experian
Created on April 2019
POPULATION 1 Miles 3 Miles 5 Miles 2023 Projection
Total Population 3,906 20,544 85,346
2018 Estimate
Total Population 3,528 19,974 83,380
2010 Census
Total Population 3,292 18,735 80,445
2000 Census
Total Population 2,992 18,421 77,598
Daytime Population
2018 Estimate 6,147 26,803 155,156
HOUSEHOLDS 1 Miles 3 Miles 5 Miles 2023 Projection
Total Households 1,659 8,454 30,216
2018 Estimate
Total Households 1,487 8,151 29,057
Average (Mean) Household Size 2.50 2.43 2.32
2010 Census
Total Households 1,389 7,603 27,876
2000 Census
Total Households 1,186 7,228 26,721
HOUSING UNITS 1 Miles 3 Miles 5 Miles Occupied Units
2023 Projection 1,659 8,454 30,216
2018 Estimate 1,568 8,502 30,682
HOUSEHOLDS BY INCOME 1 Miles 3 Miles 5 Miles 2018 Estimate
$200,000 or More 16.09% 12.57% 6.32%
$150,000 - $199,000 11.44% 10.17% 6.42%
$100,000 - $149,000 21.44% 19.23% 13.91%
$75,000 - $99,999 11.42% 12.88% 10.33%
$50,000 - $74,999 16.39% 16.10% 16.56%
$35,000 - $49,999 9.47% 8.37% 10.38%
$25,000 - $34,999 6.13% 6.52% 8.33%
$15,000 - $24,999 3.11% 4.22% 10.40%
Under $15,000 4.52% 9.94% 17.35%
Average Household Income $141,122 $121,288 $82,432
Median Household Income $97,642 $83,777 $54,801
Per Capita Income $59,462 $49,689 $31,287
POPULATION PROFILE 1 Miles 3 Miles 5 Miles Population 25+ by Education Level
2018 Estimate Population Age 25+ 2,376 13,060 38,673
Elementary (0-8) 0.98% 0.48% 0.66%
Some High School (9-11) 1.24% 1.41% 2.26%
High School Graduate (12) 5.09% 9.27% 12.05%
Some College (13-15) 7.18% 9.89% 15.95%
Associate Degree Only 4.41% 5.97% 6.91%
Bachelors Degree Only 34.21% 32.23% 29.21%
Graduate Degree 46.88% 40.70% 32.68%
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IncomeIn 2018, the median household income for your selected geography is$97,642, compare this to the US average which is currently $58,754.The median household income for your area has changed by 43.51%since 2000. It is estimated that the median household income in yourarea will be $106,415 five years from now, which represents a changeof 8.98% from the current year.
The current year per capita income in your area is $59,462, comparethis to the US average, which is $32,356. The current year averagehousehold income in your area is $141,122, compare this to the USaverage which is $84,609.
PopulationIn 2018, the population in your selected geography is 3,528. Thepopulation has changed by 17.91% since 2000. It is estimated thatthe population in your area will be 3,906.00 five years from now,which represents a change of 10.71% from the current year. Thecurrent population is 47.29% male and 52.71% female. The medianage of the population in your area is 38.99, compare this to the USaverage which is 37.95. The population density in your area is1,120.75 people per square mile.
HouseholdsThere are currently 1,487 households in your selected geography. Thenumber of households has changed by 25.38% since 2000. It isestimated that the number of households in your area will be 1,659five years from now, which represents a change of 11.57% from thecurrent year. The average household size in your area is 2.50 persons.
EmploymentIn 2018, there are 2,859 employees in your selected area, this is alsoknown as the daytime population. The 2000 Census revealed that83.51% of employees are employed in white-collar occupations inthis geography, and 16.55% are employed in blue-collar occupations.In 2018, unemployment in this area is 1.10%. In 2000, the averagetime traveled to work was 22.00 minutes.
Race and EthnicityThe current year racial makeup of your selected area is as follows:63.21% White, 4.72% Black, 0.04% Native American and 27.76%Asian/Pacific Islander. Compare these to US averages which are:70.20% White, 12.89% Black, 0.19% Native American and 5.59%Asian/Pacific Islander. People of Hispanic origin are countedindependently of race.
People of Hispanic origin make up 3.08% of the current yearpopulation in your selected area. Compare this to the US average of18.01%.
PROPERTY NAME
MARKETING TEAM
HousingThe median housing value in your area was $237,444 in 2018,compare this to the US average of $201,842. In 2000, there were 790owner occupied housing units in your area and there were 396 renteroccupied housing units in your area. The median rent at the time was$698.
Source: © 2018 Experian
DEMOGRAPHICS
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8 DEMOGRAPHICS
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E X C L U S I V E LY L I S T E D B Y
John J. GodwinSenior Vice President InvestmentsDetroit OfficeTel: (248) 415-2618Fax: (248) [email protected]: MI 6502339209, MI 6502112435
Jasdeep SohiAssociateAssociate Member - National Hospitality GroupDetroit OfficeTel: (248) 931-7694 / 248-415-2665Fax: (248) [email protected]: MI 6502374667