Best Practices Workshop IIToday, now

Introduction

Questions

Q1. What are the best criteria for identifying people in need as a target for your projects and measuring your outcomes?

Q2. How can you gain media support and ensure effective marketing of your team?

Best criteria to identify people in Need

- Break up into groups!- No more than 2 people from the same team!

GROUP TIME!!!

Identifying Targets

Discussion Questions:1. How do you identify who to target2. What has been effective? 3. What has not been effective?4. How can it be improved?

Identifying Targets

• Businesses

• Communities

• Public Goods

Carnegie Mellon Approach

Project Leader

Methodology

Discussion Questions:1. What methodology do you use to select

targets?2. What has been effective?3. What has not been effective?4. How can it be improved?

MethodologyOur Approach

MeasurementDiscussion Questions:1. What means of measurement do you use to

assess outcomes?2. What has been effective?3. What has not been effective?4. How can it be improved?

MeasurementOur Approach

• Increased Awareness

• Saved Costs (CBA)

• Improved Knowledge

• Monitoring

• Value Added

How can you gain media support and ensure effective

marketing of your team?

Discussion Questions

1. What types of media do you currently use?2. What is your current strategy or method?3. What has been effective? 4. What has not been effective?

What types of media do you currently use?

Social Media• Facebook

• Twitter

• LinkedIn

Formal Media• Newspaper

• TV News

• Radio

https://www.youtube.com/watch?v=Acf_MxbG62M

How about a video??

Which ones wouldn’t you use?

• Myspace

• Bebo

• Tinder

• Morse code

What is your current strategy or method?- Break up into groups!- No more than 2 people from the same team!- Brain storm the current methods and strategies that either your team uses or a team could use in accessing media coverage.- 2 effective methods- 1 not so effective method.

GROUP TIME!!!

A Super Duper Strategy

from UNE

Our team actively engages our university to help access their media outlets and contacts.

A strong relationship with your university will help with all aspects of Enactus activities.

They may even give you money…

Calculating Media Impressions

• Most media outlets will have circulation figures that you can check from their website, take the average given the amount of time you have been on and presto, media impression.

• Use an Excel spreadsheet to keep track.

• Keep on it! Update regularly.

Questions?

The End

Cheers for coming.Good luck with the competition!!

See you at the after Party!