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Best Practices Revealed: Leveraging THE HEROSCORECARD P db J N P id & CEO HERO Presented by Jerry Noyce, President & CEO HERO May 10, 2012

Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

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Page 1: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

Best Practices Revealed: Leveraging g gTHE HEROSCORECARDP d b J N P id & CEO HEROPresented by Jerry Noyce, President & CEO HERO

May 10, 2012

Page 2: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

HERO

• The Health Enhancement Research Organization• Non-profit 501(c)3 founded in 1996• Vision: To integrate employee health management into large

and small business operations, mainstream medicine, and the national culturenational culture

• Core Purpose: To create and disseminate research, policy, leadership, and infrastructure which advances the principles, science and practice of employee health management

• Major Activities–HERO Think Tank–HERO EHM Best Practice Scorecard in collaboration with MERCER–HERO Forum–HERO Research

THE HEROSCORECARD in collaboration with MERCER

Page 3: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

HERO BEST PRACTICE SCORECARDHERO BEST PRACTICE SCORECARD• HERO created a national EHM conference in 2005, the HERO Forum,

centered on facilitation of “HOW TO DO IT” Workshops Selectingcentered on facilitation of HOW TO DO IT Workshops. Selecting workshops required “checklist” of program components, activities and outcomes.

• Recognizing potential value, team of Think Tank members expanded checklist to fully encompass EHM best practices identified from research or expert opinion. Resulted in HERO SCORECARD V1.0 in 2006.

• Based on initial user feedback, HERO SCORECARD V2.0released in 20072007.

• In 2008, HERO and Mercer discussed a Scorecard collaboration. Both parties agreed this collaboration could be a major step forward for the

THE HEROSCORECARD in collaboration with MERCER

p g j pEHM industry

Page 4: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

THE HEROSCORECARD in collaboration ith MERCERwith MERCER

• Team of HERO and Mercer experts jointly created HERO Scorecard• Team of HERO and Mercer experts jointly created HERO Scorecard V3.0. Collects much more granular data and, unlike V1.0 and V2.0, V3.0 available online on HERO website.

• HERO and Mercer created a database to manage Scorecard data. To assure security and confidentiality, data processed by third-party vendor on their servers Unless instructed otherwise identifiers removed before providing dataservers. Unless instructed otherwise, identifiers removed before providing data to HERO or Mercer for research

O S d l il bl h l bli i ll• HERO Scorecard tool available to the general public. Users automatically receive complimentary report comparing their overall and major component scores with overall database norms.

THE HEROSCORECARD in collaboration with MERCER

Page 5: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

SCORECARD CONTENT:

• Needs assessments, Measurable goals, Total population health strategy,  targeted eligible populations

Section 1: Strategic Planning

• Senior leadership commitment, Manager support, Ambassadors, Physical work environment, Policies

Section 2: Leadership Engagement

• EHM program integration, Benefit plan design and inclusionsSection 3: Program Level Management

f l & d l• HRQ, Campaigns, Lifestyle & DM, TDS, Modalities, EAP, Onsite clinicsSection 4: Programs

• Communications IncentivesSection 5: Engagement 

• Communications, Incentivesg g

Methods

• Performance data capture and useSection 6: Measurement and Evaluation

THE HEROSCORECARD in collaboration with MERCER

and Evaluation 

Page 6: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

• Does not contribute to Best Practice score• Data vital to explore the relationship

between outcomes and program designp g g• May help adjust future weighting of

tcomponents• Decision to capture modest data with

greatest consistency - goal is to expand

SCORECARD CONTENT I PROGRAM OUTCOMES

THE HEROSCORECARD in collaboration with MERCER

Page 7: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

Include multiple stakeholders in 

completion of Scorecardp

Consider including different organizational departments as well as consultant and vendor 

Overall investment to complete is 

commensurate with complexity of EHM efforts, size of organization & partners involved in EHMsize of organization, & 

quality of results desired Scorecard Completionp

Treat completion as an opportunity to engage

Consider including members of completion t i lt i

THE HEROSCORECARD in collaboration with MERCER

opportunity to engage stakeholdersteam in results review 

discussions

Page 8: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

SCORECARD R E P O R T I N G O P T I O N S

A d S

Benchmark Report:

Drawn from the full Scorecard database the

Custom Benchmark Report: 

Allows forAuto‐generated Score:

Generated instantly providing a score for each of the six sections

Scorecard database, the Benchmark Report compares program strategy, design and 

t f 21

Allows for benchmarking against employer groups that you specify, for example:each of the six sections 

and an overall score (free)

outcomes for 21 employer benchmark groups based on industry, size, and 

example:

• Any 10 or more employers from the list of participants

geographic location provided to partners

• Groups with similar programmatic features (use of incentives, ability to measure outcomes, etc )

THE HEROSCORECARD in collaboration with MERCER

etc.)

Page 9: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

S C O R E C A R D R E P O R T

From: [email protected]

Subject: HERO Scorecard results

Thank you again for submitting the HERO Best Practice Scorecard. Here are your organization’s scores.

Sections Your S

National A

Maximum P iScore Average Points

Section 1: Strategic Planning 5 5 11

Section 2: Leadership Engagement 20 17 33

Section 3: Program Level Management 15 11 22Section 3: Program Level Management 15 11 22

Section 4: Programs 25 27 56

Section 5: Engagement Methods 28 27 67

Section 6: Measurement and Evaluation 4 5 11Section 6: Measurement and Evaluation 4 5 11

Total Score 97 91 200

Note: National average shown is based on 616 employers that have completed the HERO Scorecard as of December 31 2011

THE HEROSCORECARD in collaboration with MERCER

December 31, 2011.

Page 10: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

S a m p l e S C O R E C A R D B e n c h m a r k R e p o r t

THE HEROSCORECARD in collaboration with MERCER

Page 11: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

HERO Scorecard DatabaseWhat does the data tell us?

THE HEROSCORECARD in collaboration with MERCER

Page 12: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

What Does The S C O R E C A R D Data Tell Us?

• The Scorecard asks about EHM program designThe Scorecard asks about EHM program design in detail to become a powerful EHM benchmarking toolbenchmarking tool.

L ki h i f ifi EHM i• Looking at the impact of specific EHM practices on outcomes gives employers information they

h l d id h i i h ican use to help decide how to invest in their own programs.

THE HEROSCORECARD in collaboration with MERCER

Page 13: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

What Outcomes Data Is Collected & How Is It Used?

• Outcomes data collected: i i i f HRA di– participation rates for HRA, disease

management and lifestyle managementimpact on employee health risk and medical– impact on employee health risk and medical plan cost trend

• Outcomes data is analyzed to identifyOutcomes data is analyzed to identify which best practices are associated with favorable EHM program results. Analysis p g yof Scorecard data has shown that employers with higher scores (those using

b i ) bTHE HEROSCORECARD in collaboration with MERCER

more best practices) report better outcomes

Page 14: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

Scorecard Respondents as of December 2011, By Employer Size

Employer Size Number of Employer Size respondents

All employers 624

Employers with fewer than 500 employees 114 (19%)

Employers with 500-4,999 employees 264 (43%)

Employers with 5,000 or more employees 234 (38%)

THE HEROSCORECARD in collaboration with MERCER

Page 15: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

The Maximum Score is 200 Points, but Most Respondents Score Less than 100 Distribution of respondents by best practice scoreDistribution of respondents by best practice score

S b t 1

Score between 161 – 200 points

12%15%

4

Score between    1 – 40 pointsScore between 131 

– 160 points

21%

15%

Score between 4121%

22%

Score between  41 – 70 points

25%Score between 71

Score between 101 – 130 points

THE HEROSCORECARD in collaboration with MERCER

Score between       71 – 100 points

Page 16: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

EHM Spending Based On Best Practice Score

Low scorers (66 Average scorers (67

High scorers (

or below) scorers (67-113) (114 or

above)

Best Practice Score 44 89 138(average for group) 44 89 138

EHM spending per eligible per month (median) $6 $10 $13per month (median)

Number of respondents 198 218 208

THE HEROSCORECARD in collaboration with MERCER

Page 17: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

Health Risk Assessment Participation RatesPercent of Eligible Employees Completing HRAPercent of Eligible Employees Completing HRA

61%

45%

61%

25%

Low scorers Average scorers High scorers

THE HEROSCORECARD in collaboration with MERCER

Page 18: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

Perceived EHM Program Outcomes: Employee Health Risk

Significant improvement Slight improvementNo improvement found yet Have not attempted to measure

30% 44% 8% 18%

High scorers

30% 44% 8% 18%

Average scorers

10% 36% 10% 43%

13% 30% 53%4

Low scorers

THE HEROSCORECARD in collaboration with MERCER

Page 19: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

Perceived EHM Program Outcomes: Medical Plan Cost Trend

Substantial positive impact Small positive impactNo improvement found yet Have not attempted to measure

31% 29% 15% 25%

High scorers

31% 29% 15% 25%

Average scorers

11% 12% 34% 43%

34% 58%2 6%

Low scorers

THE HEROSCORECARD in collaboration with MERCER

Page 20: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

STRATEGIC PLANNING:It is important

THE HEROSCORECARD in collaboration with MERCER

Page 21: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

Employers That Have A Strategic Plan & Set Formal EHM Targets Report Better Results

Have plan and targets

No formal plan or 

59%targets

29%26%

40%

6%9%

Average HRA participation rate

Reported "significant improvement" in health risk

Reported "substantial positive impact" on medical 

t d

THE HEROSCORECARD in collaboration with MERCER

trend

Page 22: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

Results suggest that having a strategic plan contributes more to success than the number of programs offeredHave achieved a “significant improvement” in health riskHave achieved a significant improvement in health risk

17%

10%

Have strategic plan, low/average  No strategic plan, high program score

THE HEROSCORECARD in collaboration with MERCER

program score

Page 23: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

LEADERSHIP ENGAGEMENT:Needs Improvement

THE HEROSCORECARD in collaboration with MERCER

Page 24: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

Room for Improvement in Leadership Engagement in EHM

Senior leadership active in EHM programs 

46%

Mission statement supports culture of health 

32%

Believe senior leadership & culture is “very supportive” of EHM

25%

Believe senior leadership & culture is  very supportive  of EHM 

22%

Organized network of wellness champions in place 

THE HEROSCORECARD in collaboration with MERCER

Page 25: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

Senior Leadership Commitment to EHM Programs

55%59%

46%

33% 32% 34%

Leadershipcommunicateswith staff about

Leadershipactively

participates in

Leadership hasendorsed EHM

strategy to Board

Mission statementsupports a healthyworkplace culture

Employee well-being included incompany goals

Allocatedadequate budget

for EHM

THE HEROSCORECARD in collaboration with MERCER

EHMp p

EHM programsgy p p y g

Page 26: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

Management/Supervisor Involvement in EHM Programs

45%5%36%

28% 27%

13% 11%

Th Th id Th i Th j it f Th Th iThey encourageemployee

participation inEHM programs

They provideflexible schedulingso that employeescan attend EHM

programs

They receiveperiodic trainingand information

about EHMprograms and

The majority ofmanagers /supervisors

activelyparticipate in

They canarticulate the linkbetween health,productivity, andtotal economic

They receivereports with EHM

engagementmetrics

THE HEROSCORECARD in collaboration with MERCER

p g p gresources

p pEHM programs value

Page 27: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

Use of Employee Champions to Promote EHM Programs, By Industry

Organized EHM network at mostworksites, with formal communications andmeetings

Wellness champions / ambassadors atsome worksites who receive internalcommunication

35%29% 27%

22% 23% 24%23%

co u cat o

11%

22% 23%16%

20%24%23%

17%22%

All respondents Manufacturing -mining,

construction,

Education Financial services Health care Wholesale / retail

THE HEROSCORECARD in collaboration with MERCER

,energy, petroleum

Page 28: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

Work-Environment Is Supportive Of Health & Well-being

84%85%

Safe work environment, including ergonomics

80%

84%

78%Well‐lit and accessible stairwells

73%77%

Employers with 5 000 or

Smoke‐free environment

Healthy food options

60%

69%

68%Employers with 5,000 ormore employees

Employers with fewerthan 5,000 employees

Healthy food options

Fitness centers, walking or biking trails, etc.

47%

53%

65%

69%

Lactation rooms

THE HEROSCORECARD in collaboration with MERCER

47%

Page 29: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

Participation Rates are Higher When Senior Leadership is Considered to Be Supportive of EHMEmployee Participation RatesEmployee Participation Rates

Leadership is "very supportive"of EHM

61%54%

Leadership is minimally or not atall supportive of EHM

35% 34%26%

18%

Health assessment DM participation rate Biometric screening

THE HEROSCORECARD in collaboration with MERCER

completion rate participation rate

Page 30: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

Leadership Support Translates to Better Program OutcomesImpact of EHM On Health Risk & Medical Trend

Leadership is "verysupportive" of EHM

33%

Leadership is "minimally ornot at all supportive" ofEHM

27%

6% 6%

EHM program has produced a EHM has had a "substantial positive

THE HEROSCORECARD in collaboration with MERCER

"significant improvement" in health risk impact" on medical trend

Page 31: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

Results suggest that strong leadership and culture contribute more to success than the number of programs offered Have achieved a “significant improvement” in health riskHave achieved a significant improvement in health risk

22%

18%

High leadership score, low/average Low/average leadership score, high

THE HEROSCORECARD in collaboration with MERCER

program score program score

Page 32: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

A LOOK AT PROGRAMS

THE HEROSCORECARD in collaboration with MERCER

Page 33: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

EHM Programs Offered

80%Disease management programs 

77%Health risk assessment 

73%Targeted behavior modification program 

66%Population‐based health education 

63%Onsite or near‐site health screenings

THE HEROSCORECARD in collaboration with MERCER

%

Page 34: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

Health CoachingHealth Coaching • 77% of respondents offer lifestyle/behavioral

programs • Phone and web most popular form of health

coaching• 60% of programs ith coaching offer• 60% of programs with coaching offer

incentives to participate• Average participation rates:Average participation rates:

– 28% with incentives, 16% without incentives• Coaching contributes to better outcomes

– 57% reported improvement in health risks – 42% reported improvement in medical cost trend

No coaching: 18% & 13%

THE HEROSCORECARD in collaboration with MERCER

– No coaching: 18% & 13%

Page 35: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

Screenings70% of respondents provide some type of screening

Onsite, near-site, awareness raising campaignsProgram participation rates and outcomes by provision of screening services

Provided on/near-site

Provided on/near site screenings AND conducted awareness

g p p y p g

Participation Provided on/near site screenings only

awareness campaigns

Health risk questionnaire participation rate (mean) 61% 61%

Health screening participation rate (mean) 53% 50%Health screening participation rate (mean) 53% 50%

Disease management participation rate (mean) 19% 30%

Lifestyle management participation rate (mean) 22% 30%

Reported significant improvement in health risk 21% 37%

Reported substantial positive impact on medical trend 19% 34%

THE HEROSCORECARD in collaboration with MERCER

trend

Page 36: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

ENGAGEMENT:Use of Incentives

THE HEROSCORECARD in collaboration with MERCER

Page 37: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

Use Of Incentives in EHM Programs

Incentive Type HRA Disease management

Behavior modificationg

Offer any incentive 83% 27% 61%

Cash/gift card 35% 12% 33%

Lower premiums 31% 4% 16%

Contribution to Health Savings Account 7% 2% 4%Savings Account

Contribution to other spending account (FSA, HRA)

10% 3% 6%HRA)

Average value of incentive $224 $153 $154

THE HEROSCORECARD in collaboration with MERCER

Page 38: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

The Value of EHM Program Incentives Matter!In the top thirdIn the bottom third

Average participation rate when value of incentive is: 

65%

42%

33%

24%

THE HEROSCORECARD in collaboration with MERCER

HRA Lifestyle management

Page 39: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

Summary

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Page 40: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

HEROSCORECARDSSummary

• Higher scores are associated with better reported outcomes– Participation– Risk reduction– FinancialFinancial

• Having strong leadership and cultural support, and a strategic plan, appear to have a greater impact on risk reduction than the number of programshave a greater impact on risk reduction than the number of programs

• HERO Scorecard appears to have precision to identify which best practices are i d i h f bl EHM lassociated with favorable EHM program results

THE HEROSCORECARD in collaboration with MERCER

Page 41: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

HEROSCORECARDL ki t th f tLooking to the future

• Encourage additional participation by organizations of all sizes• Repeat use of Scorecard to see how your score has changed• V-4 will be released in early 2013

– More robust outcomes reporting sectionMore robust outcomes reporting section– Deeper dive into a few topics (i.e. use of incentives)– Add questions on productivity

C id ll i– Consider a small company version• Consider becoming a Scorecard Preferred Provider

– Custom link to on-line Scorecard for your constituents– Access to your constituents’ responses (by organization with permission)– Access to Benchmark Report and reporting templates– Annual License Fee: $10 000

THE HEROSCORECARD in collaboration with MERCER

Annual License Fee: $10,000

Page 42: Best Practices Revealed: Leveraggging THE HEROSCORECARD · workshops required “checklist” of program components, activities and outcomes. • Recognizing potential value, team

FORUMTHE HEALTH ENHANCEMENT RESEARCH ORGANIZATION

FORUMFOR EMPLOYEE HEALTH MANAGEMENT SOLUTIONS

P A T H W A Y S T O S U S T A I N A B I L I T Y

MINNEAPOLIS MN l RADDISSON PLAZA HOTELMINNEAPOLIS, MN l RADDISSON PLAZA HOTELOctober 2-4, 2012

NETWORK l LEARN l ENGAGE

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Questions?h hwww.the-hero.org

[email protected]