Embed Size (px)
Citation preview
B Y :
G AL I N A K O K H ANAWAY I N O O Y E TAY O
AN K I T C H AU B E Y
BEST PRACTICE-USE OF SOCIAL MEDIA IN THE PET FOOD INDUSTRY
SOCIAL NETWORKING SITES -Cheaper than traditional marketing and advertising methods -Let you determine potential customers and get the product visible on those sites
COMPARATIVE ANALYSIS
• Website
• YouTube
WEBSITE
• Creative
slideshow
• Numerous
options on the
main menu
WEBSITES
• Plain background
• More informative rather than interactive
• Translation into Japanese
• Using lottery system to attract customers
• Inactive page
• More looks like
CEO’s profile,
rather than the
Company’s social
media tool
• No actual page
of the Company
• The CEO
personal profile
is available only
-No presence on YouTube
-Our company plans to shoot videos
about the product line on a
weekly\monthly basis for both
Canadian and Japanese audience
YOUTUBE
https://www.youtube.com/watch?v=8WDywSFbleU
JAPANESE SOCIAL NETWORK
• 16.7 million
users
• Cartoon
character
• Incentives will
be offered
JAPANESE SOCIAL NETWORK
• Now available in Japanese
• 30 million users in Japan
JAPANESE SOCIAL NETWORK
• 25 million active users
• over 14 billion page views monthly
• One of the biggest blogging platforms
will help us engage the
Japanese market,
advertise our product
and create brand
awareness
CONCLUSION:
SOCIAL MEDIA
WORK CITED:
• 1) "How to promote a Product Using Social Media." WikiHow. N.p.. Web. 22 Mar 2014. <http://www.wikihow.com/Promote-a-Product-Using-Social-Networking-Sites>.
• 2) Brown, Lisa. "Purina leads pack with personalized social media." St. Louis Post-Dispatch. N.p., 15 Dec 2013. Web. 22 Mar 2014. <http://www.stltoday.com/business/local/purina-leads-pack-with-personalized-social-media/article_1da448e3-72d5-5052-bd13-cf3fca42b42d.html>.
• 3) "Top 6 social networks in Japan." Digital Strategy Consulting. N.p., 6 Jan 2013. Web. 23 Mar 2014. <http://www.digitalstrategyconsulting.com/intelligence/2013/02/top_6_social_networks_in_japan.php>.
• 4) "Twitter Japan: An Alternate Life Line for Emergency Calls." JDP. N.p., n.d. Web. 23 Mar 2014. <http://japandailypress.com/twitter-japan-an-alternate-life-line-for-emergency-calls-3110706/>.
• 5) "Japan's Mixi: A Social Network As A Purely Local Phenomenon." TC. N.p.. Web. 23 Mar 2014. <http://techcrunch.com/2008/07/20/japans-mixi-a-social-network-as-a-purely-local-phenomenon/>.
