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Bes
t Pra
ctic
es a
nd P
olic
y D
irec
tion
Key
Pol
icy
Sect
ions
Purp
ose
A
pplic
abili
ty a
nd S
cope
B
ackg
roun
d D
efin
ition
s
Polic
y St
atem
ents
R
oles
and
Res
pons
ibili
ties
We
need
a b
udge
t
We
have
a b
udge
t -Le
arn
mor
e
Whe
re a
re M
arkh
am’s
bud
get m
eeti
ngs?
Wha
t’s b
ehin
d M
arkh
am’s
bud
get?
Wat
ch o
ur b
udge
t pre
ss c
onfe
renc
e
We’
re g
ood
at b
udge
ting
.
Let’s
all
budg
et to
geth
er !
18-2
9
86%
30-4
9
61%
50-6
4
47%
65+
2
6%
% o
f pop
ulat
ion
by a
ge
FAC
EBO
OK
O
ne in
eve
ry n
ine
peop
le o
n Ea
rth
is o
n Fa
cebo
ok-
750M
use
rs
Ove
r 50
milli
on p
eopl
e ac
cess
Fac
eboo
k vi
a th
eir m
obile
dev
ices
M
ore
than
2.5
mill
ion
web
site
s ha
ve in
tegr
ated
with
Fac
eboo
k
30 b
illion
pie
ces
of c
onte
nt is
sha
red
on F
aceb
ook
each
mon
th
300,
000
user
s he
lped
tran
slat
e Fa
cebo
ok in
to 7
0 la
ngua
ges
YOU
TUB
E
YouT
ube
has
490
mill
ion
uniq
ue u
sers
who
vis
it ev
ery
mon
th
YouT
ube
gene
rate
s 92
billi
on p
age
view
s pe
r mon
th
TWIT
TER
19
0 m
illio
n av
erag
e Tw
eets
per
day
occ
ur o
n Tw
itter
Twitt
er is
add
ing
near
ly 5
00,0
00 u
sers
a d
ay
GO
OG
LE
Goo
gle+
has
mor
e th
an 2
5 m
illio
n us
ers
G
oogl
e+ fa
stes
t soc
ial n
etw
ork
to re
ach
10 m
illio
n us
ers
at 1
6 da
ys
WIK
IPED
IA
Wik
iped
ia h
osts
17
mill
ion
artic
les
W
ikip
edia
aut
hors
tota
l ove
r 91,
000
cont
ribut
ors
FLIC
KR
Fl
ickr
hos
ts o
ver 5
bill
ion
imag
es
Peo
ple
uplo
ad 3
,000
imag
es to
Flic
kr(p
hoto
sh
arin
g so
cial
med
ia s
ite) e
very
min
ute
Pr
actic
es R
evie
wed
:
Mun
icip
aliti
es a
nd re
gion
s ac
ross
Can
ada
M
ajor
cor
pora
tions
(Coc
a C
ola,
IBM
, Int
el,)
U
S go
vern
men
t age
ncie
s
Inte
rnat
iona
l Oly
mpi
c C
omm
ittee
In
tern
atio
nal c
ompa
nies
and
age
ncie
s
Res
earc
h: N
eils
on, B
iz R
epor
t, SA
S In
stitu
te, C
isio
n U
S
Maj
ority
of m
unic
ipal
ities
hav
e lim
ited
# of
Fac
eboo
k si
tes
(2-4
), an
d se
vera
l tw
itter
acc
ount
s . Y
ouTu
be is
use
d sp
arin
gly
Po
licie
s en
sure
cen
traliz
ed a
ppro
ach
to c
onte
nt m
anag
emen
t and
br
andi
ng
G
ener
ally
man
aged
by
Com
mun
icat
ions
func
tion
So
cial
med
ia n
ow u
sed
stra
tegi
cally
with
oth
er c
omm
unic
atio
ns to
ols
and
not i
n is
olat
ion
R
SS F
eeds
are
com
mon
pla
ce
A
lign
bran
ding
of c
urre
nt s
ocia
l med
ia s
ites
with
co
rpor
ate
Face
book
, Tw
itter
and
You
Tube
site
s
E
nsur
e co
mm
on b
rand
app
roac
h (M
arkh
am lo
go)
E
nsur
e Fa
cebo
ok is
use
d ef
fect
ivel
y an
d in
tegr
ated
w
ith o
ther
com
mun
icat
ions
D
isci
plin
e on
app
rova
l, co
nten
t, br
andi
ng, c
onte
nt
man
agem
ent,
mod
erat
or p
roto
cols
, priv
acy
and
reco
rds
rete
ntio
n an
d au
ditin
g.
D
epar
tmen
t hea
ds h
ave
resp
onsi
bilit
y to
ens
ure
com
plia
nce
and
staf
f aw
aren
ess
of p
olic
y
Fa
cebo
ok s
ites
for C
orpo
rate
, Cul
ture
and
Gre
enpr
int
Tw
itter
for C
orpo
rate
and
Fire
’
C
orpo
rate
You
Tube
B
egan
Cor
pora
te fo
llow
ers
two
wee
ks a
go
B
udge
t firs
t rea
l pus
h of
soc
ial m
edia
N
eed
time
to d
evel
op a
follo
win
g to
our
site
s
Mar
kham
Cor
pora
te Y
ouTu
be C
hann
el
M
arkh
am e
ncou
rage
s th
e us
e of
Soc
ial M
edia
S
ocia
l med
ia p
art o
f dis
cipl
ined
/inte
grat
ed
com
mun
icat
ions
stra
tegy
P
olic
y es
tabl
ishe
s ba
sic
prin
cipl
es, g
uide
lines
and
proc
edur
es fo
r sta
ff
Act
ivel
y en
gage
resi
dent
s, s
take
hold
ers
and
busi
ness
par
tner
s;
Bui
ld s
trong
er re
latio
nshi
ps w
ith k
ey
audi
ence
s;
Enh
ance
acc
ess
to o
ur s
ervi
ces;
Bui
ld M
arkh
am’s
bra
nd.
Im
prov
e ci
tizen
eng
agem
ent a
nd p
ublic
co
mm
unic
atio
n th
roug
h in
tera
ctiv
e co
nver
satio
n.
P
rovi
de a
nd re
ceiv
e in
form
atio
n on
Mar
kham
’s
publ
ic s
ervi
ces,
faci
litie
s an
d pr
ogra
ms.
E
nhan
ce M
arkh
am’s
bra
nd re
puta
tion
as a
pub
lic
serv
ice
corp
orat
ion
com
mitt
ed to
exc
elle
nce.
S
ocia
l med
ia p
art o
f ove
rall
Stra
tegi
c C
omm
unic
atio
ns P
lan
that
is s
peci
fic a
nd
targ
eted
.
C
omm
ittee
of a
ppro
pria
te c
ross
sec
tion
of s
taff
appo
inte
d by
th
e C
AO
and
Cha
ired
by C
orpo
rate
Com
mun
icat
ions
Dire
ctor
.
R
espo
nsib
le fo
r est
ablis
hing
pro
toco
ls, p
roce
dure
s an
d gu
idel
ines
:
i) Id
entif
ying
pre
ferr
ed S
ocia
l Med
ia to
ols
ii)
Rec
omm
endi
ng p
roto
cols
for b
rand
ing
Soci
al M
edia
site
s
iii)
Est
ablis
hing
gui
delin
es fo
r use
of i
ndiv
idua
l Soc
ial M
edia
tool
s
Ex
amin
e an
d re
view
cur
rent
soc
ial m
edia
site
s
W
ritte
n co
nsen
t of t
he D
epar
tmen
t Hea
d an
d C
omm
issi
oner
In
dent
ify th
e So
cial
Med
ia to
ol(s
) to
be u
sed
-cho
sen
from
th
ose
prev
ious
ly a
ppro
ved
by th
e So
cial
Med
ia C
omm
ittee
.
D
evel
op S
trat
egic
Com
mun
icat
ion
Plan
in c
onsu
ltatio
n w
ith
Com
mun
icat
ions
Id
entif
y us
ers
to a
dmin
iste
r Soc
ial M
edia
site
s an
d to
rece
ive
trai
ning
En
sure
Soc
ial M
edia
site
(s) p
rope
rly b
rand
ed
En
sure
Soc
ial M
edia
site
s ar
e fo
rmat
ted
to m
inim
ize
the
risk
to th
e C
orpo
ratio
n
C
ompl
ianc
e w
ith M
arkh
am’s
exi
stin
g po
licie
s an
d le
gisl
atio
n.
Tr
ansp
aren
cy in
use
incl
udin
g in
dent
ifyin
g U
sers
by
posi
tion
with
in
the
mun
icip
ality
, and
by
nam
e w
hen
appr
opria
te.
U
se d
oes
not d
iscl
ose
conf
iden
tial i
nfor
mat
ion,
or r
elea
se p
erso
nal
info
rmat
ion
with
out p
rior c
onse
nt.
In
form
atio
n is
acc
urat
e an
d co
nsis
tent
with
cor
pora
te in
form
atio
n,
mes
sage
s an
d po
licie
s.
Po
stin
gs c
onsi
sten
t in
prof
essi
onal
ism
as
othe
r cor
pora
te e
xter
nal
corr
espo
nden
ce.
O
nly
prop
erly
des
igna
ted
staf
f ar
e to
use
soc
ial m
edia
for
cor
pora
te
com
men
t. (
refe
r to
Mar
kham
’s M
edia
Rel
atio
ns P
olic
y fo
r med
ia p
roto
cols
.)
R
ecor
ds M
anag
emen
t and
Ret
entio
n
A
uditi
ng a
nd M
onito
ring
R
evie
w o
f Soc
ial M
edia
Site
s es
tabl
ishe
d Pr
ior
to th
e Po
licy
R
oles
& R
espo
nsib
ilitie
s
