Benchmarking Services

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The wireless service industry is fast-paced andincreasingly competitive. Not long ago, there wereonly two providers in a market. Now there may be sixor more. You must continually improve service qualityor risk losing customers to your competitors. But tomake smart decisions about network expansion andthe deployment of new technologies, you requiremeaningful performance data for your network andthose of your competitors. You need the certainty ofknowing in detail how you compare with them.

Competitive benchmarking

The information provided by Agilent’s competitivebenchmarking services gives you the certainty youneed to make the best business decisions for your net-work. Our benchmarking reports will assist you withsome of your key management and planning activities:

• Baseline metrics for performance-based contracts• Competitive analysis for determining market position• Call quality data for increasing customer satisfaction• Evaluation of new infrastructure and verification of

network improvements• Quantification of network improvements for

financial projections• Trend analyses of markets, operators, vendors or

technologies for future planning• Executive-level performance reporting for clear,

concise internal communications

End-to-end solutions and servicesOur comprehensive offering of solutions and servicesfor wireless networks extends beyond benchmarkingand includes network planning and design, installationand maintenance, network optimization, and training.

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www.agilent.com/find/benchmarking

Are your internal

resources limited?

If you perform competitive benchmark-ing yourself, it may take a team ofengineers a week or more to drive testall the main roads in your market andmake call quality measurements on allthe networks. Then, several moreweeks may be required to post-processthe data and produce meaningfulresults. These are not easy tasks, andthe investment to train your staff couldbe substantial.

Furthermore, you may not have enoughskilled and experienced people to han-dle your current network expansionworkload, let alone to perform andanalyze comprehensive call qualitymeasurements on your competitors’networks. How do you get this vitalinformation without using preciousinternal resources? The solution issimple: outsource the task to AgilentTechnologies.

Let Agilent handle your

benchmarking tasks

Agilent can do the drive testing foryou and provide detailed performancereports that are useful throughout yourorganization. This service is calledRECON . We use a proven, consistentmethodology for choosing drive routes,measuring call performance and—perhaps most importantly—analyzingand presenting the statistical results.

RECON supplies comprehensivenetwork performance reports on aper market basis. Both custom andnon-commissioned reports can beprovided with this service. Our customreports are tailored to your specificrequirements, and clearly show yournetwork’s strengths and weaknesses.

Technologies supported

CDMA JCDMAiDEN JiDENNAMPS EAMPSTDMA GSMPDC ETACS

In addition to voice quality measure-ments, our expanding offering ofservices now includes data qualitymeasurements. Ask us for more details.

Some key features of RECON are:

•Accurate assessment of end-to-end performance •Standard voice quality measurements •Up to eight networks measured concurrently•Multiple technologies supported•MOS (Mean Opinion Score) measured for both forward and reverse links•Geographical plots for quick location of problems•Reports formatted for management, engineering and marketing•Delivered in hardcopy and CD •Frequent-mile program upgrades to eRECON

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RECON geographic plots

issued for call statistics,

engineering metrics and

voice quality.

All major parameters are

plotted geographically to

allow identification of

important trends.

RECON wireless market

reports provide compre-

hensive comparisons

between all the major

infrastructure providers.

City X EMOS Results5.0

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Concerned about churn?

If your network’s call quality isdegraded, you may lose subscribers tocompetitors. How can you prevent thisfrom happening?

Performance is measured from

the subscriber’s point of view

Agilent’s RECON reports provideaccurate and thorough analysesof your network’s performance sothat you can identify and correctperformance problems before yoursubscribers notice them. Since we usecommercial mobile phones, like yoursubscribers, we experience the samenetwork problems they do. Ourdrive-test system can include up toeight phones, covering multiple tech-nologies, so we can collect data fromall wireless operators at the sametime. This gives repeatable results.Here’s what we measure:

•Layer 3 messaging information•Detailed engineering parameters•No service•Blocked calls•Dropped calls•Voice quality•Data quality*

Our measurements areindependent of any networkvendor or operator, and soprovide unbiased results. Wedrive routes that your subscribersuse every day, not routes that arechosen because they are close tobase stations.

Providing greater certainty

www.agilent.com/find/benchmarking

*On GSM and CDMA circuit-switched networks. Con-tact Agilent to find out more about our growing familyof data quality solutions.

Agilent's drive-test

system is used to collect

data from all wireless operators

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www.agilent.com/find/benchmarking

eRECON provides global data

Our convenient Web-based service, eRECON, provides you with the wider perspective you need in today’s wireless business.

Here are some of the important features of eRECON:

•24-hour access via secure client-server•Global database containing all of Agilent’s non-proprietary reports•Reports are updated at least twice per year•Data can be sorted by vendor, operator, date, market, and technology•Interactive site can be queried to provide custom reports•Downloadable PowerPoint format for convenient management presentations

Need a wider view of the competition?

With network expansion and new technologies emerging, the wireless landscapeis constantly changing. Consolidation of networks on a national and even globalscale increases the importance of knowing how your network is performingrelative to those in other regions. It’s no longer enough to understand how wellyou are doing in your immediate market.

If you prefer to do it yourself...

The Agilent Portable VoicePrint and DataPrint solutions that we use for ourbenchmarking services are available, if you would like to perform benchmarkingwith your own staff. We can also provide services to help you get started asquickly as possible or assist you in analyzing the measurement results.

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Base your important decisions on

complete, reliable information

You face tough decisions every day.You require thorough and accuratedata about the performance of yournetwork and your competitors’networks to make the right choices.Agilent’s benchmarking services pro-vide this information, giving you thecertainty you need to make the bestbusiness decisions—the ones thatwill lead you along the most profitablegrowth path.

Start with an existing RECON reportto get a baseline reading of how youcompare to your competitors. As yournetwork grows, you may want acustom report that is tailored to yourneeds. Eventually, you may need thewider view and ultimate convenienceof eRECON, which provides you com-plete information anytime, anywhere.

Our team has years of worldwidebenchmarking experience. Benefitfrom our expertise. Contact us tofind out how we can help yourbusiness grow.

The following brochures can be obtained on our Web site at:www.agilent.com/find/serviceproviders

or by contacting your local sales office.

End-to-End Solutions and Services for Wireless Networks

Publication number 5980-2863EN

Network Planning and Design

Publication number 5988-0342EN

Base Station Installation and Maintenance

Publication number 5988-1070E

Network Optimization and Management

Publication number 5980-0216E

Providing greater certainty

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Agilent Technologies’ Test and Measurement

Support, Services, and Assistance

Agilent Technologies aims to maximize the value you receive,while minimizing your risk and problems. We strive to ensure thatyou get the test and measurement capabilities you paid for andobtain the support you need. Our extensive support resources andservices can help you choose the right Agilent products for yourapplications and apply them successfully. Every instrument andsystem we sell has a global warranty. Support is available for atleast five years beyond the production life of the product. Two con-cepts underlie Agilent’s overall support policy: “Our Promise” and“Your Advantage.”

Our Promise

Our Promise means your Agilent test and measurement equipmentwill meet its advertised performance and functionality. When youare choosing new equipment, we will help you with product infor-mation, including realistic performance specifications and practi-cal recommendations from experienced test engineers. When youuse Agilent equipment, we can verify that it works properly, helpwith product operation, and provide basic measurement assis-tance for the use of specified capabilities, at no extra cost uponrequest. Many self-help tools are available.

Your Advantage

Your Advantage means that Agilent offers a wide range of addi-tional expert test and measurement services, which you can pur-chase according to your unique technical and business needs.Solve problems efficiently and gain a competitive edge by con-tracting with us for calibration, extra-cost upgrades, out-of-warran-ty repairs, and on-site education and training, as well as design,system integration, project management, and other professionalengineering services. Experienced Agilent engineers and techni-cians worldwide can help you maximize your productivity, optimizethe return on investment of your Agilent instruments and systems,and obtain dependable measurement accuracy for the life of thoseproducts.

For more information about Agilent’sbenchmarking services, visit our Web site:

http://www.agilent.com/find/assist

Or contact the test and measurementexperts at Agilent Technologies(During normal business hours)

United States:

(tel) 1 800 452 4844

Canada:

(tel) 1 877 894 4414(fax) (905) 282 6495

Europe:

(tel) (31 20) 547 2000

Japan:

(tel) (81) 426 56 7832(fax) (81) 426 56 7840

Latin America:

(tel) (305) 267 4245(fax) (305) 267 4286

Australia:

(tel) 1 800 629 485 (fax) (61 3) 9272 0749

New Zealand:

(tel) 0 800 738 378 (fax) 64 4 495 8950

Asia Pacific:

(tel) (852) 3197 7777(fax) (852) 2506 9284

Product specifications and descriptions in this document subject to change without notice.

Copyright © 2000 Agilent TechnologiesPrinted in USA February 14, 2001 5988-0452EN