Bench nltr v1.0

Maxence Leret d’Aubigny - Sharon Lim > 02/2009

Summary

1.Ubisoft nltrs

2.What can do the competition

3.What can we learn about the competition

4.Conclusion

Ubisoft nltrs

•Our specs:✓ We have the ubi topbar

✓ We have a standard width of 700 px

✓ We use 400 pixel to display the tagline

✓ We use the footer to display the legal lines and the hosted nltr link.

Ubisoft nltrs

•Few exemples:

What can do the competition

•Few exemples:

What can do the competition

•Few exemples:

What can do the competition

•Few exemples:

•What we saw:✓ No “Brand” Topbar

✓ All the competitors have nltrs around 700 px large

✓ 9 of 10 nltrs stick the hosted nltr link on the top of the nltr

✓ Topbar often display a menu to navigate trough the nltr (community nltr)=> sometimes it display direct text links to the website and the content.

✓ Really good assets and huge effort to link the backgroud to the crea.

What can do the competition

•Direct comparison:

What can we learn

•Competitors✓ No “Brand” Topbar => no instant

identity

✓ Layout around 700 px large

✓ Hosted nltr link on the top of the nltr=> user have to do no effort in case of display issue

✓ Topbar often offers usefull links

✓ Greart polish effort and great assets

•Ubisoft✓ “Brand” Topbar => instant & strong

identity

✓ Layout around 700 px large

✓ Hosted nltr link lost in the footer with the legal lines.

✓ Topbar offers usefull links

✓ Lack of different & very good assets

✓ Brand Topbar offer a strong and instant identity to our nltrs=> but we need to refresh it to follow the ubi.com bar

✓ All the competitors have nltrs around 700 px large => We have a great width to display our information

✓ We need to study a new place for our hosted nltr link to enhance the ergonomy in case of display issue

✓ Our Topbar offers very usefull links

✓ We need to be more requiring on the polish step.

✓ We need to require more quali assets.

Conclusion