is made of strong galvanized iron or brassand comes in 21 or 4 gallon size. TheNew Idea knap ack sprayer, equipped withan all brass pump, can al 0 be obtained in

either the galvanized iron or brass modeland has a 4 gallon capacity. Sprayersmay be used for general spraying aftercontaining weed killers by following theindividual chemical manufacturer's in-structions for cleaning.

NOVAK VISITS SPALDING PLANT

PGA president, Joe Novak (right), professional atBel-Air ee, Los Angeles, gets some pointers onthe manufacture of golf club head's at the Spaldingplant in Chicopee, Mass. from expert Percy Lock(center) who has been with A. G. Spalding & Bros.for over 25 years as Jim Long, ass't mgr. of the

golf club dept. looks on.

BENT GRASSStolons and Sod. Washington - CI - and

other recommended strains.

HIRAM F. GODWIN22366 Grand River Ave., Detroit 19, Mich.

July, 1949

GOLF P OS "Cleani 9 up"with "WA E AS IE"<rl>lfpro everrwhere making money ha.nd over fist with ne •patented "WATER lA HIE". Pro ma ing friend. too. bPcau e golfer really go tor thWATER .fA HIE. Nothingel like It. Telescoping. hol-low. 3·foot aluminum tube ex-tend (0 6 feet. Weighs only 7ounce . Fi rlll'ht in golf ba .Retrieve golf ball ~i ible inwater. but not enough (0 af-fect water-hole oonces.Ions.

SPECIAL $1 OFFER"WATER 1tfA HIE" retallat $1,95. CO" you $14 perdozen. Send only 1 for sam-ple. If you don't sell it firstday. return for prompt refund.

tock now for bi seasonahead. Write or wire NortonProduct Co.• 1462 W Rich-mond. Fort \Vorth 4. Texa.

R

B o G7 M LE

ton ham 80, Ma .

o.

BENCH CRAFT R P IR48 hr. service on Woods

Reshafts -Inserts - Grips (Calf, A. W. Flex)New Heads - Refinishes - Balancing

Reset Heads - Length Changed - New Plates

S e Catalog

BENCH CRAFT GOLF PRODUCTS CO.Glen Head, New York

TIR TEE MATSfor

RANGES & GOLF COURSESReversible - Everlasting

Can Be Used ByRight and Lelf Handed Players

IMMEDIATE DELIVERY48"x60"-60"x60"Also Special Sizes

Prices and Information Ayailable on Requesf

EASTERN GOLF CO.244 W. 42nd St., Dept. A., New York 18, N.Y.

81

Wilson's big bosses were out at Medinah seeing their boy Doc Middlecoff win the National Open.(L to R) are George Schneiter, Pres. L. B. Icely, Chm. of the Board Thomas E. Wilson, Boardmember Edward Wilson, VPs Fred Bowman and Wm. F. King and Asst. to Pres. Wallie Robb. Kneel-ing are (L to R), Eric Monti and Vic Gheni who, with Schneiter, are Wilson advisory staff members.

RAY ICELY, HABERMAN, NOWWILSON NY CHIEFS

Ray Icely, who started with WilsonSporting Goods Co. in 1922, and H. A. Ha-berman who started with Wilson interestsin 1915 and transferred to Wilson SportingGoods Co. as NY office manager in 1927,have taken over supervision of WilsonSporting Goods Co. New York office, fol-lowing retirement of William J. Kiley to an I

advisory capacity. Kiley, vp of the com-pany, came with Wilson in 1918 after 16years' previous experience in the industry,and is one of the most widely known andwarmly admired builders of the business.

PELLENT KEEPS BUGSFROM SCORING ON YOU

Pellent, a new product made by AndyLotshaw Co., Chicago, repels mosquitos,chiggers, flies, gnats, ticks and other in-sects that spear and chaw on golfers. Italso quickly stops itching and irritation ofinsect attacks if applied after the bugs getin the first lick. It's sold in tubes with agood profit for pros. With so many golfersnow wearing shorts and the mosquitos andchiggers having field days even on thosewho are fully dressed Pellent is an itemthat should be a real service item in proshop stock. Andy Lotshaw, the maker, istrainer for the Chicago Cubs baseball cluband the Chicago Bears football club andcompounder of a widely known and effec-t iv liniment. Pellent isn't sticky and

82

won't irritate sensitive skin or grease-upor damage apparel.

NEW TOROCATALOGSAVAILABLE

Two new Toro catalogs are availablewithout charge to GOLFDOM readers. The24-page Tractor and Mower catalog con-tains pictures of Toro tractors and gangmowers in action as well as complete speci-fications. The Toro Power Mower catalogcontains 28 pages of pictures and descrip-tions of the complete Toro line of hand andpower mowers. Two of these pagesdescribe the rotary scythe, suction-liftmowers made by the Whirlwind Corpora-tion, now a Toro subsidiary. Readers whowould like to receive either or both thesnew Toro catalogs should write Toro Mfg.Corp., Minneapolis, Minn.

Golfrlom

"SPIKE PROOF" FLOORINGOK'ED BY GOLFERS, MGRS.

"Spike Proof" rubber flooring which re-c ived highly favorable comment when itfirst came to the attention of many golfersin the Hermitage CC clubhouse, Richmond,Va. during th PGA, is now available na-tionally. Henry Westall Co., 944 MerrimonSt., Asheville, N. C., is exclusive nationalmarketers. The material is built to with-stand a normal 15 years locker-room trafficof spiked hoe . It requires no installationexpense and will not buckle or crawl, ex-pand or contract. It is soft, non-slip andfir -resi tanto It is made in 1/2, 5/16 and3/ in. thicknes es, width up to 4 ft. andlengths up to 2 ft. Color are terra cotta,royal blue, black and forest green.

HAHN "FINEST LUGGAGE" TO PROS

Benno Hahn Co., 234 S. wens St., Chi-cago, is presenting to pro shops luggagethat generally is restricted in sale to lead-ing luggage and department stores. TheHahn line includes zipper sport bags andevery popular style of travel luggage inleather, plus light weight "Windsor Tweed"luggage for men and women. The firm hasa long reputation for making most exact-ing choice of leather and manufacturingwith th craftsmanship of veteran sp cial-

ists. This typ of luggag in pro shops forindividual purchas or prizes gives th shopstock a "class" rating that members recog-niz as identifying retail outlets of highestquality golf accessories. Prices are dis-tinctly moderate for this type of luggage.

GOLF BAG WITH LEGSTh Perma-Stand Co., 214. W. Pearl St.,

Union City, Ind., is manufacturing anddistributing for the first time a golf bagwith automatic legs which upport thebag in a standing position when weightof bag is remov d from carrying strap.Th new bag is called "Perma-Stand" be-cause th legs are a permanent attach-

July, 1949

The perfect tininar tool. You ma now add youroil conditioner ithout compactin the green ;

unbelievable sp ed at low co t. Promote rootdevelopment. internal drainage, oil impro e-ment and aeration. Jmpro e old I{reen vith-out rebuildinar.

For your neare t DAVE W JUSTICEdealer contact •501 S. W. 44th St., Oklahoma City, Okla

Because It Puts Powerin Their Drivesl

Keeps Clubs and Rack-ets from Slippingi

It takes only a secondwith Pro-Grip to transformhard, smooth, slipperyleather and wood gripsinto easy-hold grip thatimproYes scor s,No more slicing and hoo -ing caused by club orracket turning in thhand - Fewer astedstro es - Lower scores.Pro-Grip wax is simpl.and foolproof. Lasts in-definitely. Scientificallymad ••

Retails at 50 C ntsCO •• INC.St. Louis 4, Mo.

Write ForCO PLETE

SUMMER CATALOG

Trophy & Medal ShopDept. G

10 S. Wabash AvenueCHICAGO 3, ILLINOIS

#1529 WHEIGHT 11" 6.75

GOLF BALL M RKINGi, n import nt ·rvic intoday' pro hop operation, .

Year of exp rience hare prot' dFULNAME E9UIPMENT(Marking Machlnes-Ol s-In )

• til mo t at i fyin to play r• the mo t profitnbl to th pro

1914 • THE FUL AME CO. • 1949Cincinnat 6, bio

with SK NERIndividual units or complete "tee to green"systems. Precision mode of brass, bronzeand stainless steel ports to assure depend-able performance for years. Write today forspecifications. THE SKINNER IRRIGATIONCO., 415 Canol si., TROY, OHIO

"Pioneer and Leader in Irrigation for Nearly Half a Century"

ment controlled by specially designedsprings for instant operation. A protectedcable running through the center of thebag automatically holds legs in placeagainst bag when carrying. "Perma-Stand" is a practical item for the golferwho carries his own bag. It eliminatesthe necessity of stooping for clubs andprovides a convenient stand for easy ac-cessibility of clubs at all times. "Perma-Stand" is made in four different models

GOl.F Cl.UB CLEANER

To serve the smaller Pro Shop withsuitable equipment for cleaning golf clubs,The Standard Electrical Tool Co., 2524River Road, Cincinnati 4, Ohio, has de-veloped a new ~ H.P. Buffer-Polisher,operating at 1750 R.P.M. for 8" diameterbuffing or wire wheels. The motor is foroperation on 110 volt, 60 cycle, singlephase. The toggle switch is convenientlylocated in the base. Distance betweenwheels is 23". The machine illustrated isfor bench mounting but is also availableon a floor pedestal.

AMERICAN fORK AND HOE CHANGESNAME TO TRUE TEMPER CORP.

True Temper Corporation becomes nename of The American Fork and Hoe Co.by action taken by shareholders meetingat Cleveland, 0., June 28th. The change inname was made effective July 1st.

Incorporated in 1902, the company's ori-gin goes back to a waterpower-operatedshop at Wallingford, Vt., wher , in 1830,

for both men and women. Additional in-formation may be obtained by writingdirectly to the company.

HARDWOOD Made of the finest, kiln dried, econd rowth, tou It WhiteA h. Tapered (rom approximately 1" at bottom to %" attop, and fitted with flanged aluminum ferrul to fit tand-ard 1Ys" cup. anded :fini h with prime coat of lead and oiland fini hed coat of fine t white enamel. AvaiJable in 2 or3 color combinations. Immediate delivery.

YourI.qulrlo•• IIdordo,. will bo r.lerrod to a noarby dl.trlbutor.

EST. 1895LEAVITT CORP. URBANA, ILL.• ,"'do,. 01 "«nodd.wII" bloache,. lor all .poris

84 Gal/dam

Check off your Supply Equipment eeds, Tear out and mail thi sheetto GolfJom, 407 S. Dearborn St., Chicago, Ill., or u e convenient card.You'll get prices and literature direct from the ources of supply.

Golf CourseAerifiers: fairway 0 green 0Architects (course - house)Ars nate of leadBall washersBent grass stolonsBrown.patch preventivesCompost mixersCompost spreadersera bgrass controlCultivators: f'way 0 green 0Drinking fountainsElectric Plant (Portable)FencingFertilizersFlags (greens) 0 Flag poles 0

Pro hopBag towelsBags: canvas 0 leather 0Bag carts, for playersBag Support (Individual)Balis: Regular 0 Range 0Ball markers 0Ball retrieverBandages, adhesiveBuffing motorsCalks, for shoesCaps and hatsClubs: Woods 0 Irons 0

Putters 0Club display racksClub head covers

Club Hou eAir conditioning equip.Athletes foot preventivesBath matsBath slippersBarsCharcoal cookers (outdoor)DisinfectantsFire protection equipment

Flood lightsFungicidesFungicide applicatorsGolf Course Const'n EngineersHedge trimmersHole cuttersHose, ~~" 0 1" 0HumusInsecticidesleaf rake & pulverizer (power)Miniature Course Const'n 0Miniature course mattingMowers: putting green 0

whirlwind 0 tee 0fairway 0 rough 0 hand 0

Mower grindersPeat MossPlayground equipmentPumps

Club repair suppliesClub separators for bagsCush ion-sole InsertsDetachable cleated shoe platesDressing for grips 0 bags 0Golf glovesGolf Grips: Leather 0

Composition 0Golf Practice Devices 0Golf Practice GloveGolf shoesGrip preparation for handsHandicap boardsHandicap racks 0 cards 0Insect repellentLuggage (leather)Mechanical Golf Ball Retriever

Floor coveringsFolding Table (Banquet)FurnitureKitchen equipment:

Dish washersFrozen food storag,Ice cube machinesOvens 0 Food warmers 0Ranges 0 Refrigerators 0

Putting cupsRollers (water filled)Scythes (motor driven)Seed: fairway 0 green 0Sod cutterSoil condo materialSoil screeners 0 Soil shredders 0Sprayers: power 0 hand 0Spikers: greens 0 fairway 0Sprinklers: f'way 0 green 0Stiles (over fence)Sweepers (power or hand)Tee markersTopdressingTractorsTractor wheel spudsTurf PluggersWater systems, fairwayWeed chemicals

Miniatur course surfacingPencilsPortable motor toolPractice driving netsPreserver for leatherRange ball washerScore cardsShoe spike wrenchSportswear: Shirts 0 Socks 0

Sport jackets 0 Rain jackets 0Windbreakers C Slacks 0

Tees (wood) 0 plastic 0Tee mats 0Tees (rubber) for driving matsTeeing device (automaJic)Tennis netsTrophies

Slicing machineslink Type Mats 0lockersRunners for aisles 0Rugs 0Showers 0 Shower mixers 0Step treadsTowels: bath 0 face 0Uniforms

Send Informationto: Name

Club

To -------- -- •.------Jul1l, 1949

-- Address

----------- - -- Zone ( State

ET GOLFDOMHELP YOUROFFle ALSMAKE THE

o T 0 1949

Each month GOLFDOM presentsthe latest. most practical id ason golf club administration, man-agement. upk p and service •..for time, labor and money-savingguidance of your officials andd partment heads. H Ip theright men at your club do thjob right. Send in the form be-low so we can g t them "on thebam".

- FILL IN THE FORM BELOW - THEN MAIL THIS PAGE TOGOLFDOM, 407 SOUTH DEARBORN STREET,CHICAGO 5, ILLINOIS

o PrivateName of (dub: · · 0 Daily Fee NUMBER

o MUDY OF HOLES .

Address Town: ""'" .'.Club

Zone ( ) State . By Position .

President's:name ., . . , .. (Zone )

Add: .... Town: State: .

ecretary'name (Zone )

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Green Chrmn's:

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name

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(Zone )

Or enkeeper' :name. .. . (Zone )

Add: Town: State: '" .

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u Gol/dam

MINIATURE GOLF COURSESw. have a compl.t, stoc at lowest prices.

PUTl'ER -Slleeiall), constructed Cor miniature ecurses.RUBBER TEE OFF MAT -GOLF l.ULL .

Write for pricesEASTERN GOLF CO.

244 W. 42nd St., Dept. A, New York 18, N. Y.

Lyman Batcheller and his sons made forkand hoes for farmers' use out of teel im-ported from England. This building i tillstanding and i known as The Old StoneShop in Wallingford, Vt.

The company is a principal producer ofeight major lines of hardware product .It is the world's large t mak r of olfshafts and fishing rods. The e productsfor many years have been marketed underthe company's registered trade mark "TrueTemp r" both in the U. S. and abroad.

"WATER MASHIE" IS LOW COSTFAST SELLING PRO SHOP ITEMnew golf ball retriever, "Water

Mashie" is enjoying lively demand at proshops. The new golf ball life saver is a 3 ft.hollow aluminum tube that weigh 7 oz .that extends to 6 ft. with a retrievingrange of 10 ft. Dip net is deep and s cure.Complete information and pro discountsfrom the mfgr: Norton Products Co., 14.62W. Richmond, Ft. Worth, Tex.

lITHOX RUBBER TILE RECOMMENDEDJohn M. Jones, Mgr., River Forest GC,

Elmhurst, Ill., writes, "We are verypleased with our installation of LithoxRubber Tile . . . after an exceptionallybusy year and heavy spike traffic. I feelthat we can recommend it very highly.We have the floor in our Bar and GrillRoom complet ly covered with Lithox inth 30 x 30 til s and are using the 9 x 9tiles for the main aisle runners in thmen's locker room. We are planning toinstall it on our front steps which aresubject to spike traffic; and we also planto completely cover th floor of the ProShop. During the past season it has b nsubjected to xceptionally heavy spike

traffic and shows little or no wear evenin path through the doorways." TheLithox Corp., Wapakoneta, Ohio, i themanufacturer. Specification and pricesmay be obtained by writing directly tothe company.

NEW WEED. BRUSH KILLE Sewest in chemical weed and brush con-

trol is 2, 4, 5-T, reports the CaliforniaSpray-Chemical Corp. It is the "isopropylester of 2, 4, 5-T trichlorophenoxyaceticacid." .The corporation also announce ithas weed Estercide-T 245, now availablefor use. It mixes readily with water or oilsand can be used in combination with 2, 4-Dwhere desirable for extended coverage andutility. Estercide-T 245 is adaptable foreconomical airplane or helicopter applica-tion of extensive acreage.

JACOBSEN EQUIPS SALESMEN WITHJEEP STATION WAGONS

A fleet of elev n new Jeep stationwagons recently put into service by theJacob en Mfg. Co. of Racine, Wi ., givescustomers and dealers a fast, completsales service. The vehicles carry threepower mowers, enabling factory repr sen-tatives to give on-the-spot demonstra-tions. Closer dealer-factory relations isbut one of many advantage gained bythe use of thi fleet. When necessary,representatives can make rush pickupand d liverie . Th Y can keep each dealerabreast of late t factory developmentby showing th m n w products, or h lphim close a sale by demon trattng thquipment on th prosp ct's own lawn.

Jeeps ar ea ily r cognized by their bright,"Jacobsen Orange" hoods and panel, tantops and cross strip .

CREEPING BENT STOLONS at no increase in pricesRICHMOND, VA. SLOCUM, R. I. FARMINGTON, IOWA MADISON, WIS.Cohans.y C 7 Arlington C 1 Congr ssional C 19 Arlington C 1Arlington C 1 lil O)rrqaril C 52

No sod or laft over bent. Every stolon frash, virila stoek and lass than ona yaar old. True to strain, no mixture ofother bants or grasses. No weeds - not even clover. Every shipment carries state inspection certificate.

Make all inquiries to R. R. Bond, Prop.C@lb C@rtlfurbmurf Nurlleriell

P. O. Box 350 Madison I. Wisconsin Tele: 6-1846THE GREENS ARE THE FOUNDATION OF ALL SUC.CESSFUL GOLF COURSES

July, 1949 7

NEW HILLSIDE GOLF CARTA golf cart made of heavy gauge

aluminum tubing with adjustable handlethat can be set to golfer's height whichcan carry either long or short bags withease and can be folded away into carwhen not in use is being manufactured bythe LaGrange Metal Products, 4125 W.Washington Blvd., Hillside, Ill.

LIQUID CLUB CLEANING MACHINEA new machine pros will be interested

in was exhibited in Tom Galloway's proshop at Hermitage ee, Richmond, Va.,during the PGA championship. It's thenew Stan-Russ liquid club cleaning ma-chine which impressed some of the boysbecause it eliminates dust and dirt in theshop and speeds up the job of cleaning.The machine has a one year guarantee.Brushes are non-abrasive being made ofnylon. Liquid washing special cleaningfluid prevents rusting. Separate openingsand brushes are provided for iron clubsand wood clubs. The Stan-Russ Co., P. O.Box 845, Albany, NY, is manufacturer.

TAYLOR MADE "GOLF PRACTICE"Simply constructed with an actual golf

ball at the end of a spring steel wire-armwhich is fastened to an aluminum casting,"Golf Practice" can be easily set up in thegolfer's backyard or at the clubhouse. In

the basement, garage or recreation room itis ideal for practice during bad weatherand the long winter months. It enablesthe enthusiast to practice driving by thehour without the inconvenience of con-stantly setting up tees or chasing balls.The ball, when squarely hit, travels in acircle about two feet in diameter on aball-bearing spindle. The "Golf Practice"is fully guaranteed ... manufactured byTaylor Made Products, 2244 LaBelle Ave.,Detroit 6, Michigan.

NDA

I.ET

It's easy to give good manag menr,good food, good .ervlee, and hay agood finan ial .howlng under th

• plan of operating.WHAT MORE I TH RF, TO M KI G YOU ,\

HAPPY OFFI I L?

E, ILL.

8'

CLASSIFIED ADS

Pr-o-Dr-eenkeeper-Munuge ucce sful experience inall departments of club operation, de ire new connec-tion. Presently employed and want opportunity forincreased earnings comm n urate '\ ith good oper .tion. Fine record in complete operation of clubs butwould prefer Pro-Greenk eper connection. Widelyand favorably known in golf. Highe t reference.Address Ad 707, % Golfdom.

Golidom-,

ADVERTISERS

GO L F D 0 M • J U L Y. 1949

Acushnet Process Sales Co. 2nd CoverAllied Golf Corporation . . 80American Agric. Chemical Co., The 22American Liquid Fertilizer Co., The 73Arland Engineering & Construction 16Armour Fertilizer Works 21

Bench Craft Golf Products Co.Boston Golf Ball CompanyBuckner Manufacturing Co

Chamberlin Metal ProductsChicago Wheel & Mfg. Co.Cleary Corporation, W. A.

Dargie Golf Company, BertDavis, nc., George A. . .Dennis Company, The MartinDes Moines Glove s Mfg. Co.Dow Chemical Company, TheDubow Sporting Goods Corp., J. A.duPont deNemours & Co., Inc., E. r.

Semesan Division

Eastern Golf CompanyEderer Company, R. J.Elmaca Company

Fate-Root-Heath CompanyFawick Flexi-Grip CompanyFulname Company, The

Gallowhur Chemical CorporationGodwin, Hiram F.Golf Cart Supply CompanyGoUcraft, Inc.Gordon, William F.Graham Manufacturing Company

Hagen Division, WalterHarris, Robert BruceHillerich & Bradsby CompanyHorton Manufacturing Company

Jamestown Fabricated Steel Co.Johnson Seed Co., J. OliverJones, Robert TrentJustice, Dave W.

L. A. Processing CompanyLaGrange Metal Products .Lamkin Leather CompanyLangford, William B.Leavitt CorporationLewis Co., G. B.Linck Co., Inc., O. E. . .Lint Golf Equipment Co. .Lotshaw Co., Andy

818116

655

17

80864

157

46-47

81-8789

207783

MacGregor Golf CompanyMay Company, George S.Mallinckrodt Chemical Works .Manufacturer's Specialty Co., Inc.McArthur & Sons, Inc., GeorgeMelUex Products Co.Merchants Tire CompanyModern Manufactunng Co.Monroe Co., Inc., TheMurdock Mfg. & Supply Co., TheMyers & Bro. Co., The F. E.

"Na-Churs" Plant Food Co ..Nelson Mfg. Co., L. R.Northern Ball CompanyNorton Products Company

Old Orchard Turf Nurseries

Parkart Product . .Pennsylvania Lawn Mower Div.Perma-Stand Co., ThePerry's Greens SpikerPhillips, F. C. . ..Powers Regulator Company, The

32-3358-59

1383117

1014701412

72127881

87

103rd Cover

6375

412

Royer Foundry & Machine Co. 18Ruesch Range Equipment Co., Walter 61

752316845

40-411872

58-5922838079

698165437868

35-53784937

74767983

779

24878414767411

Schendel, A. C. .. .Schiller-Pfeiffer Machine WorksSewerage CommissionSkinner Irrigation CompanySmith, Kenneth .Spalding & Bros., Inc., A. G.Standard Manufacturing CoStumpp & Walter

Tam O'Shanter Country Club .Thompson Manufacturing CompanyTrophy & Medal Shop .Trophy Athletic Supply Co.Tull, Alfred H.

United States Rubber Co.Universal Sports & Awards

Vestal Company, John H.

Wagner Company, Paul GWagstaff Company, C. D.Westall Company, HenryWestern Golf AssociationWest Point Lawn ProductsWhirlwind, Inc. ..Wilson Sporting Goods Co.Wittek Golf Range Supply Co.Work & Sons, Inc., C. F. .Worthington Ball Company, TheWorthington Mower Company .

4th Cover79

79

68071671920

28-2978575155

GOLFDOM, The Business Journal of Golf. Published monthly, except November and December.Subscription rate-$2.00 per year, Canadian and Foreign $2.50. Herb Graffis, Editor; Rex McMorris,

Managing Editor; Joe Graffis, Advertising and Business Mgr.Publication Offices-407 So. Dearborn St., Chica90 5; Phone Harrison 7·5941. Eastern Representative-Albro Gaylor,20 Vesey St., New York 7; Phone, Cortland 7·1668. Pacific Coast Representatives-Roy M. McDonald & Co., 639 S.Wilton PI., Los An9,Ies; Phone, Drexel 2590 .•. 564 Market St., San Francisco; Phone, Yukon 6-0503 •.. Terminal

Sales Bld9., Seattle, Wash.; Phone, Main 3860. Printed in U.S.A.

July, 1949 9

ews from the Manufacturer 78

THE BUSINESS JOURNAL OF GOLF

Front Cover: View of the Champiollship cour e at Iowa tate College, Ame.taken from No. 10 tee. The NCAA Champiollship won by Tar Heel HarvieWard was played here JUlie 27 to July 2. Course desiglled by Perry Maxwellalld completed in 1934 will be the scene of the U. • Junior Chamber ofCommerce National Junior event Aug. 8-13 in 1950.

round Golf By Herb Graffl 3snowman hip i High ote in Pro hop elling _ By Vic Baker 25

The Practical pproach to Fairway Turf Renovation By O. J. Noer 31Vue Income' Relation to Today' Club Operation By E. F. weeney 38Pro' "Video In truction" Create Learning Mood 44Curing the Problem of oil Compaction and Drainage .By G. O. Mott 50Pro and Club Profit from Y-Pa, League chedule By R. W. orrigan 56

National Open PublicitySets New Standard

Mark Cox, assisted by Jim Butz, HaroldDorrance, Tom King, Audrey Thornburgand Lois Hayhurst, handled publicity forthe 49th National Open in a way that setan improved and helpful standard for allgolf tournament publicity. Medinah offi-cials worked cordially and intelligentlywith the publicity men in caring for writersand photographers as gracious and helpfulhosts. Transportation from Chicago'sLoop far out to Medinah and back was abig problem but was handled by bus servicefar better than many expected. Medinahofficials blasted Jimmy Powers' observa-tion that the USGA often awarded theOpen to the clubs having the hottest pressstys and the coldest . . . .s as officials.

Press room was set up in the ballroom.Due to Medinah's No.3 ninth green beingfar from clubhouse detail of out nineswasn't available until players finished andwere in the lockerrooms for interviews.Board figures might have been somewhatbolder for the older writers but were plainenough.

Score transcription for writers was madeeasy by the Cox staff which speedily sup-plied hole-by-hole scores of the leaders af-ter the completion of each round and scoresby out and in rounds of the entire field.This made filing and reference easy for thereporters.

For the first time at a golf tournamentwriters were given box score data on con-testants. This information consisted ofscores by rounds, pars, birdies, bogies,

90

putts, missed greens, and shots made intotraps and into rough. This data made itpossible to give readers the same sort ofinformative detail baseball, racing andfootball fans get in box scores. For in-stance, the box score on Middlecoff's sec-ond round 67 was 10 pars, 6 birdies, 2 bo-gies, 30 putts, 2 missed greens, 3 traps and2 rough.

The box score data was secured fromplayers after they had completed theirrounds. This was tedious for the playersand the publicity staff, but the players co-operated in fine shape, as they did withphotographers at the many practice areasavailable near the Medinah clubhouse.

What should be done in making this boxscore information standard at every majortournament is for the scorers to have anadditional small form for keeping the data,hole by hole. It is something the Cham-pionship committee of the USGA will con-sider. M. G. (Scotty) Fessenden, pres.Western GA, says the Western is going toadopt the idea and the PGA Tournamentbureau is thinking about making the boxscore standard practice as the one majorimprovement in golf score reporting thathas been introduced since the game gotinto print.

Preliminary publicity and backgroundinformation on the Open was handled bet-ter than similar material on any other golfevent ever was prepared and supplied.

Publicity on the Medinah affair defini elywas responsible for a gate that probablycame close to Canterbury's record gate forthe 1946 National Open, despite Medinah'srather remote location west of Chicago.

Gal/dam