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NZ’s most effective video advertising platform
OnDemand
Being Brand SafeEnsure your brand is embraced not disgraced with TVNZ OnDemand
Your reputation can be damaged in an instant if your ad is placed next to inappropriate,
unsafe or dubious content.
©2019 TVNZ
With over 300 hours of video uploaded to YouTube every
minute, it’s impossible to screen all this content.
over 300 hours
Source: https://merchdope.com/youtube-stats/ ©2019 TVNZ
Your brand’s reputation is at risk “everywhere that an individual or organisation thinks that scale is more important than trust.”
Source: Seth’s Blog: Managing reputation in the age of infinity, 9 January 2019.
As Seth Godin says:
©2019 TVNZ
A place where premium content with high-production values is created or curated specifically for the
purpose of that platform and its
audience.
For video, a platform that prioritises video
content, optimised for full-screen viewing; meaning that ads are 100% viewable in an uncluttered
environment.
1 2 3One that verifies all advertising to children.
What is a brand safe environment?
If any one of these conditions is missing you are placing your brand at risk.
TVNZ OnDemand is the online video platform that offers your advertisers
all of these conditions.
Curated, quality content
All advertising to children verified
Optimised for full-screen viewing in an uncluttered environment
©2019 TVNZ
With TVNZ OnDemand, you’re getting the same brand-safe inventory,
regardless of how you buy, whether it’s programmatic or direct.
©2019 TVNZ
Use the video platform that places your brand next to quality, curated content.
OnDemand
NZ’s most-trusted media and entertainment company.*
* Source: Colmar Brunton 2018 Corporate Reputation Index ©2019 TVNZ