Dutch Fund looking to design Beijing

Page 5

■ Under the auspices of the office of Beijing Municipal Government ■ Run by Beijing Youth Daily Group ■ President: Zhang Yanping ■ Editor in Chief: Yu Haibo ■ Director: Li Xiaobing ■ Address: No. 23, Building A, Baijiazhuang Dongli, Chaoyang District, Beijing, China ■ Zip Code: 100026 ■ Telephone: (010) 65902515 ■ Fax: (010) 65902525 ■ E-mail: info@beijingtoday.com.cn ■ Advertisement: (010) 65902515 ■ Hotline for subscription: (010) 65902626 ■ Overseas Code Number: D1545 ■ 邮发代号1-364 ■ Overseas Distribution Agent: China International Book Trading Corporation

CHIEF EDITOR: LI XIAOBING • NEWS EDITOR: SU DERUI • DESIGNER: ZHAO YANHTTP://BEIJINGTODAY.COM.CN/

AUGUST 16, 2013 • No. 636 • PUBLISHED BI-WEEKLY • CN11-0120 • ￥3.00 (METRO & COMMERCE)

IT guru fuses jianbing with Web tech

Page 2

Get the most from theEducation Expo

Page 3

The Yongding River, Beijing’s longest waterway and a former industrial area, has a new face.

The winding river flows through three of Beijing’s suburban districts and is one of the south side’s best kept tourism secrets. See more on Page 6

European Chamber announces solution to solar panel dumping dispute Page 4

Sights of the newYongding River

2August 16 2013

BEIJI

NG T

ODAY

Edito

r: W

ei Y

ing

Des

igne

r: Zh

ao Y

anB

usi

nes

sHuang Taiji’s recipefor jianbing 2.0

By Bao ChengrongHuang Taiji, a tiny store selling jianbing

in Jianwai SOHO, is getting a lot of attention on its rst anniversary.

Although the store is quite young, it has already become the rst choice for hundreds of ofce staff and managers. Its estimated value is as high as 40 million yuan.

But unlike many of the capital’s quick food shops, Huang Taiji has not competed on price or location. Instead, He Chang, the founder, applied his past experience in such IT companies as Baidu, Google China and Qunar.com.

“The rst step of any Internet model is to break away from the limits of location,” He said. “I rented a third-rate store in a rst-rate area. It doesn’t matter if there is little trafc

because it’s not actually that far from the high-trafc area.”“By using Internet tools and online marketing to nd potential custom-

ers we can earn more money while avoiding the risks brought by high rent.”He’s decision is closely aligned with contemporary dining habits. Where

a generation ago people wandered the street in search of an attractive res-taurant, today they are using their smartphones to check Dianping.com for nearby recommendations.

Huang Taiji is He’s third business after several years of operating a 4A company.

Before he opened Huang Taiji, He researched McDonald’s and KFC to learn what makes the chains so popular. The answer may not be surprising: a broad selection of standardized offerings.

And that’s what he’s trying to do with jianbing.But what makes Huang Taiji really stand out is not its product, but its

unique user experience.Huang Taiji is located in an area where parking is prohibited. He cre-

ated a new marketing strategy, offering a free bowl of pumpkin soup for any patrons who are given a parking ticket.

On Singles’s Day, November 11, bachelors can enjoy a free youtiao with the purchase of another fried dough treat. On Children’s Day, Huang Taiji’s clerks dress as Superman and Spiderman to make their deliveries.

Even after customers leave, Huang Taiji continues to connect with them using Sina Weibo. Every comment relevant to Huang Taiji gets a timely response from the owner.

The good user experience helped the chain win more than 40,000 fol-lowers, many of whom helped promote the store using their own microb-logs. Thus far, He has not spent any money on advertisement.

He expected Huang Taiji to become the “Alibaba of the food industry” by focusing on four steps: information, goods, data and assets. The information aspect of the company is already quite strong.

He envisions a future where users can buy online with a Huang Taiji App or Weixin and have their orders prepared as soon as they come within 500 meters of the store. Orders will be packaged and tagged using 2D barcodes.

But He still considers it necessary to keep a few traditional stores to satisfy every customer. “User experience is the foremost asset of the brand,” he said.

He is currently planning to launch Huang Taiji in the US market.“It doesn’t matter how much we earn. What matters is that selling jian-

bing in the US is a sign of China’s successful economic transition,” he said. “It’s where China’s culture will begin going out.”

He Chang, the founder

Huang Taiji’s take on traditional street food, starting from 9.5 yuanPhotos provided by Huang Taiji

3August 16 2013

BEIJI

NG T

ODAY

Edito

r: W

ei Y

ing

Des

igne

r: Zh

ao Y

anIn

tern

atio

nal

Edu

cati

on

The 25th EIC Interna-tional Education Expo ended in July.

During the last ve years, about 10 percent of the stu-dents planning to study abroad opted not to take the National College Entrance Exam. But that may change as more

But the conditions may change as more foreign schools begin to recognize Chinese exam scores. Twenty-two Australian universities and colleges are already recognizing Chinese exam scores, including six of the country’s top schools.

The appreciation of the Chinese yuan has helped ease the burden of high tuition and living fees, making overseas study more affordable than ever. In the US, students who used to have to pay 30,000 yuan now pay only 25,000 yuan.

The age of students head-ing abroad is also falling. Luo Yuhua, manager of EIC Edu-cation Group, said the trend is driven in part by the inter-national environment.

Singapore, for instance, carried out a series of poli-cies to attract young students from abroad. It allows moth-ers to accompany students under the age of 16. Australia has also started placing super-visors in its high school to aid foreign students.

In addition to universi-ties, EIC International Edu-cation Expo also invited HR managers from Fortune 500 companies to give classes on interview skills.

The Expo released a report on the employability of returning students last year.

It found that more than 70 percent of China’s students who study abroad return to work in China after gradua-tion. However, their starting salary is quite low.

Among those surveyed, more than 36 percent

reported earning less than 40,000 yuan per year. Pay for students who studied in the US was comparatively higher, with half earning more than 60,000 yuan per year.

Graduates of the world’s Top 100 universities reported earnings of as much as

209,000 yuan.Another new trend is that

more than 70 percent of the returning Chinese found jobs in private companies.

Twenty-one percent worked in finance – unsur-prising, since 59 percent

studied economics and man-agement abroad. EIC Edu-cation Group recommended students enroll in degree programs with proven employability.

The report also showed that overseas work experi-ence greatly affects one’s

salary. Those with one to two years of overseas work expe-rience could double their salary: those with more than three years of overseas expe-rience could earn more than triple it.

The China Education Expo

held last year also delivered an important message.

Although the US and UK remain the two most popular destinations, the growing number of applicants is caus-ing schools to be choosier in their admissions.

Students applying for pop-ular degree programs at Brit-ish universities must now have a minimum score of 7 on the IELTS.

Canada is the third most popular country for overseas study. Experts suggested those who plan to study at graduate school focus on applied subjects and emerg-ing subjects rather than basic studies.

The China Education Expo is mainly targeted at univer-sity students. For those look-ing to study abroad at an earlier age, the EIC Interna-tional Education Expo is a better choice.

Another that stands out from numerous expos is Shinyway Education Expo, which highlights successful experiences that students can use as a model for their own studies.

Li Wenmin, marketing manager for Shinyway, said the expo is still evolving and will eventually focus on intro-ducing visiting students to specic majors and degree programs.

By Bao ChengrongThe China Education Expo 2013 opens November 2 in Beijing. After four days it will move on

to the cities of Xi’an, Wuhan, Shanghai and Chengdu, ending on November 13.To get the most out of your Expo visit, it’s a good idea to learn more about current trends in

foreign study and examine other leading education expos.

Sneak preview of China’s Education Expo

More and more Chinese parents and children are interested in studying abroad.

China sends more students abroad than any other country. CFP Photos

4August 16 2013

BEIJI

NG T

ODAY

Com

mer

ce &

con

sula

tes

Edito

r: Zh

ao H

ongy

i D

esig

ner:

Zhao

Yan

By Liu XiaochenThe Korean Cultural Center is hosting

a carnival of drama, music and science for children this month.

Titled Alpha Korean Children Play Carni-val, the events will be at 751D-PARK’s LIVE-TANK in 798 Art Zone, Chaoyang District.

The carnival offers a chance for children to appreciate and interact with diverse arts and experience science hands on.

Other activities include a Korean chil-dren’s repertoire, fresh fashion performances and advanced educational ideas for domes-tic students.

The recreational activities are designed to promote cultural exchanges between Chi-nese and South Korean children.

The carnival brings a magical close to summer and introduces South Korean chil-dren’s culture through stage and other per-formances.

When: August 1 to 25Where: LIVE-TANK in 751D-PARK, 798

Art Zone, Chaoyang DistrictChildren’s plays: 10:30 am to 3 pm,

August 3-4 Children’s science show: 10:30 am to

3 pm, August 10-11 Music: 10:30 on August 17-18 and

24-25

Korean children’s carnival closes out summer holiday

By Liu XiaochenA new announcement

from the European Commis-sion on August 2 may mean an end to China’s recent solar panel scandal.

EU Trade Commissioner Karel De Gucht announced that almost all Member States have accepted a pro-posed resolution by China’s solar panel manufacturers, as well as approved regula-tions to exempt solar panel makers from paying anti-dumping duties.

Both will be published in the commission’s Official Journal on August 3 and enter effect on August 6.

Participating Chinese companies will be exempted from paying any anti-dump-ing duties as of August 6. Those not involved in the commission’s decision will still be subject to the increased anti-dumping duties that were announced on June 5.

De Gucht announced the decision to impose a pro-visional 47.6 percent anti-dumping duty on Chinese solar panels as of August 6.

Due to exceptional

market circumstances, they allowed a two-month period during which the duties would be set at as little as 11.8 percent.

“This case has been spe-cial both because of its size, but also because of the sector concerned,” De Gucht said. “On the one hand, we could not accept a situa-tion where Chinese dumping would destroy the European solar panel industry. On the other hand, we were not interested in a solution lead-ing to a shortage of supply in Europe and to overly neg-ative effects on downstream industries.”

Solar panel deployment is important for Europe’s plan to reduce CO2 emis-sions. Due to its ambitious climate policy, Europe is the world’s top market for solar panel technology.

He said Europe will con-tinue to rely on solar panel imports in the future, even when the injurious effects of the dumping will have been eliminated and the EU industry will have recovered.

“The solution we found

is targeted and innova-tive,” De Gucht said. “The Chinese suppliers have agreed to a voluntary price change, where they commit to stop dumping and keep prices above a certain floor. In return, those com-panies who participate in this engagement do not have to pay the anti-dump-ing duties.”

This price adjustment will apply only for an annual volume that covers part of the overall European market. For the rest, any Chinese exports exceeding this annual volume will be charged the higher anti-dumping duty.

“It means that the seg-ment of the market that cannot be satisfied by Euro-pean supply [will have] a minimum import price,” he said. “By setting a floor price, the downward pres-sure on prices should come to an end.”

In the other segment of the market, European sup-pliers will have to compete with the rest of the world.

De Gucht said he dis-agrees with critics who say

the EU is giving in to China and that this agreement will destroy the European solar panel industry.

When the price adjust-ment enters force, European suppliers will have a shield against Chinese dumping – especially from non-partic-ipating exporters, he said. Those exporters account for 30 percent of China’s solar panel makers.

The other 70 percent of Chinese suppliers will skirt anti-dumping duties by rais-ing their prices until the year’s baseline sales are met. After that point, they will be selling to a market that European suppliers are unable to cover, he said.

Economists expect the demand for solar panels in Europe to continue to grow.

“I believe that this solu-tion will remove all injury to the European industry. It is equivalent to impos-ing provisional duties for all Chinese exporters,” he said. “The effect will be that the European indus-try will have the space to regain its previously held market share.”

European Commission agrees minimum price in solar dispute

BackgroundThe agreement follows

weeks of intensive talks after the EU imposed provi-sional anti-dumping duties on imports of Chinese solar panels on June 6.

Price adjustment is an amicable solution in trade defense and is permitted by the WTO and EU law.

In this case, the duty is replaced by a minimum import price. Exporting Chinese companies who agree to the terms will be exempted from normal anti-dumping duties.

The terms were pro-posed by Chinese solar panel makers, who were represented by the Chinese Chamber of Commerce in the talks.

The exact minimum price is adjusted to match the circumstances of the solar panel market and is based on several years of analysis and evaluation.

Further details of the arrangement will be released following its adoption by the European Commission.

Photos provided by haott.com

5August 16 2013

BEIJI

NG T

ODAY

Edito

r: Zh

ao H

ongy

i D

esig

ner:

Zhao

Yan

Com

mer

ce &

con

sula

tes

By Liu XiaochenRepresentatives of the

Dutch Fund for the Creative Industries visited Beijing last month to begin researching the fund’s newest Chinese project: Beijing Towards 2050.

Bruni Hofman, head of international affairs for the Dutch Fund, and project man-ager Thijs van Spaandonk, a representative of the architec-ture rm VenhoevenCS, led

the group in nding possible partners for the project and meeting with representatives of Beijing Design Week.

Beijing Towards 2050 will focus on China’s urbanization – specially, how the Dutch approach to urban planning can be adapted for China.

The duo, together with representatives from Beijing Design Week, met with many experts such as architects,

urban planners, fashion designers and magazine edi-tors for brainstorming ses-sions that identied current key issues in China’s urban expansion.

In addition to local experts, they also met with Huang Yan, director of the Beijing Municipal Commis-sion of Urban Planning, to discuss a project outline and to learn more about the con-

crete issues with which the commission deals.

Apart from being a research trip, the Dutch Fund is attempting to nd new ways to engage the local govern-ment in its urban develop-ment planning.

The project will be in the design phase through 2014.

During the next year the Dutch Fund is planning a series of workshops in several

Chinese cities.Beijing Design Week 2013

will serve as the project’s of-cial launch. Presentation of results from the rst year will be part of Beijing Design Week 2014.

The goal of the workshops is develop a Sino-Dutch approach to long-term and spatial planning that is rele-vant for specic Chinese cities and regions.

By Liu XiaochenFans of Italian opera have

extra cause to celebrate this month with a new presenta-tion of Le nozze di Figaro.

To help fans learn more about the upcoming opera, the Italian Cultural Center at the Embassy of Italy invited director Giuseppe Guccia to speak about Figaro.

Before coming to China, Guccia was the art director of several famous opera the-atres in Italy. His experi-ence includes the Cagliari Opera House, the Palermo Massimo Theatre, the Seville Opera House and the Toledo Opera Festival.

Since March of 2011, he has been directing opera at the National Grand Theater, where he works with Chinese actors, assigns the production team and assists in theatre leadership selection.

Le nozze di Figaro is the

first part of Wolfgang Ama-deus Mozart’s three Italian farces.

Mozart created the opera

when he was only 29 years old. This play premiered at Vienna Castle Theatre on May 1, 1786: the Italian pre-

miere came years later at La Scala Theatre in Milan on March 27, 1815.

Guccia showed stills from

the Le nozzedi Figaro at the lecture and analyzed the music and setting for each piece. The analysis helped Chinese audience members to appreciate Mozart’s musi-cal genius.

“I think Mozart had a very high level of musical talent. In foreign countries, such as here, his work is accepted and appreciated by a small group of people. But today I was sur-prised to see so many people who could truly understand,” he said.

The duration of the opera is three hours. It will be performed four times from August 15 to 18. Two of the performances will use Ital-ian actors.

At the end of this month, the Italian Cultural Center will hold a second lecture on the opera Le Bal Masque, which plays from September 5 to 8.

Dutch Fund leads in designing new Beijing

Italian Cultural Center explains Mozart’s opera

Beijing is plotting its course for future growth. CFP Photo

Opera fans learnt about Figaro at the Italian Embassy Photo by Liu Xiaochen

6August 16 2013

BEIJI

NG T

ODAY

Trav

elEd

itor:

Zhao

Hon

gyi

Des

igne

r: Zh

ao Y

an

By Liu XiaochenAs a semi-arid city, Bei-

jing’s lakes and rivers get little attention from trav-elers. But residents of the south side know the Yong-ding River, a well-kept secret in spite of being the capital’s longest waterway.

The river is gradually gain-ing popularity as a weekend getaway with beautiful scen-ery and excellent tourism facilities.

The Yongding River ows for more than 740 kilome-ters, snaking through Shanxi, Inner Mongolia, Hebei, Bei-jing and Tianjin before emp-tying into the Bohai Sea.

In Beijing, the river ows from Mentougou District through districts of Fengtai and Shijingshan.

Yongding River Course Park, the rst large man-made park beside the river, opened in 2011. The asso-ciated river course connects scenic spots in Mencheng, Lianshi, Xiaoyue and Wan-ping Sihu, where visitors can appreciate the waterscape

and distant mountains and enjoy sports.

Yongding River Park is another stopover located in Mentougou District. The 15,000-square-meter cul-tural leisure park is located in the Yongding River Green Ecological Corridor. The park is notable for its large deck and collection of sculptures that depict the river’s legend and history.

Yongding River Forest Park, at the intersection of Mentougou, Shijingshan and Fengtai, was formerly the largest source of dust on the capital’s west side. The former 42-meter-deep sands were turned into an ecologi-cal forest resembling a large bunker. Now it a popular lei-sure site for people looking to exercise or enjoy the river.

Another stretch of the Yongding River is anked by mountains and deep ravines. Highway 109 runs along this section, which connects such tourist destinations as Pearl Lake, the Luopoling Reser-voir, the Zhaitang Reservoir

and Sanjiadian Gate.The lower reaches of the

Yongding River have gentler water that is suitable for rafting. Rafting through the canyon area is a fun way to experience nature, and has been one of the top entertainment activities in the Beijing-Tianjin-Zhangji-akou area since 1995.

Yongding Tower, located in Yingshan, is another land-mark beside the river. The nine-story octagonal tower, standing almost 70 meters, broke ground in August 2011. When completed, visitors will be able to climb to the top of the tower to view the Garden Expo and the whole of Beijing.

Each level of the tower has a 360 degree viewing balcony that can support as many as 100 people. There are three elevators inside.

After the 9th China (Bei-jing) International Garden Expo, the tower will remain as a historical and cultural museum focused on the Yongding River.

By Liu XiaochenMount Hua Scenic Spot

held a promotion event at he Lao She Teahouse in Dongcheng District on August 2.

As part of the promotion, the organizers showed off scenic photos taken by more than 50 groups of tourists to Mount Hua.

Mount Hua is located in

Shaanxi Province and is one of China’s ve sacred moun-tains. With an altitude of 2154.9 meters, it ranks as the tallest of the ve mountains. Mount Hua has more than 230 scenic spots, many of which are Taoist temples.

Director Huo Wenjun of the Mount Hua Scenic Area Commission said Mount Hua is in a phase of rapid

tourism development. “The amount of tourists

and related business income is growing every year. The Mount Hua Scenic Area is continuing to develop its cul-tural and tourism resources to become a modern resort destination with fine food and spas,” Huo said.

“At present, Mount Hua’s tourism is moving in a new

direction toward the outskirts of popular trends. It’s offer-ing more experiential tour-ism opportunities and new services to support its vast number of visitors,” he said.

The commission also announced a new pro-motional activity where it will provide 800,000 yuan worth of Mount Hua tour-ism ticket packages to Bei-

jingers, including 2,000 tickets to Zhangbei and free admission to the Zhangxi Western Cableway.

Representatives of travel agencies from the Shaanxi Provincial Tourism Bureau, the Mount Hua Scenic Area Commission, Beijing Tour-ism Committee and the China Tourism Associations attended the event.

Experience the Yongding River

Mount Hua aims to be top retreat for Beijingers

View of the Yongding River Course Park CFP Photos

Symbolic sculpture and pagoda in Yongding River Park

Trails in the Yongding River Forest Park

New summerpromotion atXu Xian Lou

From now until the end of Sep-tember, Xu Xian Lou is presenting an elaborate summer menu with 22 healthy dishes Chef Luo created after a trip to South China.

The menu features contrasting avors and techniques for some surprising compositions.

Whet your appetite with his

“shrimps with preserved plum juice and liquor sauce” or the healthy “kalimeris and tofu salad.”

Then move on to more com-plex tastes like “mixed vegetables with shrimp in tofu rolls and dried bamboo shoot soup.” Indulge in “stewed spicy bamboo shoot with special rice balls” and “braised channel catfish in Tonglu spicy sauce.”

The menu also includes “steamed, mixed shed in Ningbo cuisine” and “mixed traditional Xihu dessert plate,” a symbol of Yue Fei’s victory in the Song Dynasty.Where: Xuxian Restaurant Lounge, west gate of Beijing Work-er’s Stadium, Chaoyang DistrictWhen: Until the end ofSeptemberTel: 6551 8812

Scarlett Peachspeed dating

Taoerwang.com, in partnership with Scarlett Wine Bar and Restau-rant, is hosting a new speed dating event for young professionals that it calls Scarlett Peach.

Book online at Yoopay and secure your place. If you are unable to pay online, contact the organizer

for an alternative solution.During the event, male guests

will change seats every given period of time to allow everyone to social-ize with new people.

Cards and drink coupons will be presented to each participant upon check-in.Restrictions:

• All participants must speak English

• Men must be between the ages of 25 and 35

• Women must be between the ages of 23 and 33

• All participants must be active

Where: Hotel G, 7A Gongti Xi Lu, Chaoyang DistrictWhen: August 25, 6-9 pmCost: 200 yuan per person

7August 16 2013

BEIJI

NG T

ODAY

Cla

ssi

eds

Edito

r: Zh

ang

Nan

Des

igne

r: Zh

ao Y

an

Sports

Dining

Event

Bring your own high-quality clothes or jewelry or purchase nice, new ones for cheap. It’s all for char-ity at The Hutong.

You can drop off clothes at The Hutong on August 16 after 5 pm or August 17 before noon. Other times can be arranged if you phone in advance.

All clothes will be priced from 10 to 100 yuan.

Don’t have clothes to donate but want to help? Donate alcohol for the bar or volunteer on the day of the event.

Drinks and food will be available on The Hutong’s roof.

Where: 1 Zhongxiang Hutong, Jiudaowan, Dongzhimen Wai Dajie, Dongcheng DistrictWhen: August 16-17RSVP: info@thehutong.comContact:sophia.mckinnon@gmail.com (Eng-lish or Chinese)

(By Jackie Zhang)

The People’s RunJoin HeyRunning on August 25 for a 5 kilometer time trial

beginning from Chaoyang Park’s west gate.Race against yourself, the clock or other runners who will join

you at the starting line. The event falls on the last Sunday of each month so you can track your progress and have a great time.

No need to bring anything but yourself and your sports gear. Runners who are not members of the Fall 2013 HeyRunning Camp must pay 30 yuan.Where: Chaoyang Park, 1 Nongzhan Nan Lu, Chaoyang DistrictWhen: August 25, 11:30 am – 12:30 pm (catch the HeyRobics warm-up at 11:30 am; race begins at 11:45)Cost: 30 per personTel: Dragon 18810337430 (Chinese), Neil 18710144679

Guide to protecting your health

Living in China can be worri-some: especially when it concerns your family’s health. From a differ-ent healthcare system to unfamiliar risks, managing your family’s well-being can be overwhelming.

To help you understand the Chi-nese system, International SOS is

providing a China healthcare orien-tation seminar.

Dr. Michael Couturie, a family practitioner, will discuss key health risks in China; common medical issues; how to navigate the Chinese healthcare system; and how to pre-pare for emergencies.

The session will highlight the most important aspects of staying healthy in China, looking after your family and ensuring you are pre-pared for any emergency.

Where: International SOS, Room 105, Building 1, Kunsha Building, 16 Xinyuan Li, Chaoyang DistrictWhen: August 25, 6-9 pmCost: FreeRSVP:seminar@internationalsos.com

Join Great Leap Brewing and Chef Andreas Block, of The Fairmont Bei-jing’s The Cut, for another meal of memorable eats and drinks.

Chef Andreas Block has created a gourmet beer inspired four-course brunch for the family. The brunch pairings will be hosted by Chef Andreas Block and brewer Tobias

Palmer at Great Leap’s Flagship Brewpub on Xinzhong Street.Where: Great Leap Brewing Flag-ship Brew Pub, 12B Xinzhong Jie, Dongcheng DistrictWhen: August 18, 11 am – 3 pmCost: 300 yuan per personRSVP: liz@greatleapbrewing.com

Summer smoothiesDI Chinese Restaurant is serving

natural and delicious smoothies with avors sure to keep you cool and refreshed. Aspire Rewards members and Priority Privilege members can enjoy a 10 percent discount.Where: DI Chinese Restaurant, Inter-Continental Beijing Beichen, 8 Beichen Xi Lu, Chaoyang DistrictWhen: Until August 31Cost: Price subject to 15 percent gra-tuity chargeTel: 8437 1333

Founded in 1970 by Enrique Forner in Cenicero, the heart of Rioja Alta, this bodega is considered one of the top ambassadors of Span-ish wines.

Having spread its name to every corner of the globe, this family bodega continues to be a benchmark for the region. “Wine means everything to us” is the family motto.

CWS and Kempinski Hotel Beijing are delighted to welcome Xavier Vincente, a representative of Marques de Caceres, to present this exclusive dinner.Where: Kempinski Hotel Bei-jing, 50 Liangmaqiao Lu, Chaoy-ang DistrictWhen: August 30, 7-10 pmCost: 488 yuan per person (15 per-cent gratuity)

Marques de Caceres Wine Dinne

Great Leap Brewing hosts secondThe Chef & the Brewer

Pop Shop 2013 at The Hutong

8August 16 2013

BEIJI

NG T

ODAY

New

s R

elea

seEd

itor:

Zhan

g N

an D

esig

ner:T

ian

Hu

NE•TIGER unveiled its new fur clothes for the coming winter seaon on July 27 at Harbin’s Central Street.

This year, NE•TIGER’s design theme is “essence from the heaven, returning to the nature,” a slogan which embodies the beauty of the natural creations and the harmony between nature and humanity.

In the urban forest of reinforced concrete, glass and dust, we often forget the scents of flowers, grass and earth. Even when enjoying the convenience of developed urban existence, a longing for nature is never far from our hearts.

As China’s top luxury brand, NE•TIGER is known for its luxuri-ous quality, exquisite craftwork and unique designs. It is the foremost producer of fur apparel in China.

This year, NE•TIGER’s designs are intended to bring out the inher-ent soft luster and rich texture of its furs.

The colors of the natural world were a major inspiration for NE•TIGER’s design team. Light yel-lows, claret reds, soft orange pinks, elegant sapphire blues and fresh

greens were among their favorites.The fierce contrast of several

colors in one fur is a visual feast. The abundant changes between collars and sleeves, together with different styles of belts and pants, make this year’s style similar to collage.

All the furs NE•TIGER is using this year were sourced from the four top international top fur auc-tion houses: North American Fur Auctions (NAFA), SAGA Furs of Scandinavia, Kopenhagen Fur and American Legend Auctions.

All the furs are eco-friendly and harvested from farmed animals. The chemical makeup of the pelts is 30 to 50 percent water, 55-75 percent protein, 2-29 percent fat and no more than 2 percent inorganic salts and carbohydrates.

A fur buried underground can completely degrade within a month, making fur the most eco-friendly material.

NE•TIGER presents furs that not only keep people safe from the cold but which also embody China’s unique fur culture and its luxury product history.

Tinman Arts, a developer of children’s Apps, recently orga-nized a competition to encourage young par-ents to show off their children’s ability.

“I’m a Little Painter,” the competition, was hosted in collaboration with Baobaoshu.

To promote its latest child-care concepts and products, Tinman Arts has also launched a spe-cially-designed online platform, okizi.cn, for young parents.

Wei Wei, the founder of Tinman Arts, estab-lished the company in 2011 to develop software that would encourage children to read using mobile platforms.

The company has released more than 50 cartoon books in Apple’s App Store, sev-eral of which made the recommended list for new books in English.

Tinman Arts has the advantage of creating wholly original works.

Wei, who studied art during his uni-versity years, places high demands on his employees’ creative ability.

“At present, the typical children’s book Apps are exemplified by Apple

Tree Books and Rye Studio. They are beautiful and exquisite in appear-ance,” Wei said. “But the contents of Tinman Arts’ works are more origi-nal – more creative.”

Tinman Arts has six series with memorable characters. Each is tar-geted to suit the habits and emotions of young readers and to facilitate their education.

But developers have a hard time earning money with educational software in the App Store.

In Wei’s master plan, the App Store is just one channel to build brand awareness and amass a following of dedicated users.

“It’s an efficient way to let more people know that Tinman Arts is out there,” he said.

In the future, he hopes the company can grow to become a media group that publishes comics, books, cartoons, Apps and other resources for early child-hood education.

“Developers can earn a lot of money by creating serial works with strong original content,” Wei said.

Tinman Arts opens competition to promote education App

NE•TIGER designs bridge heaven, nature