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  • 7/29/2019 Before and After 0684

    1/13

    Design talk 0684

    FiveDesignIdeasRealistic Store DualMailerBudgetMenu Mirrored Card

    SimplifedChart

    DesignTalk17

    NAME

    TITLE

    COMPANY

    ADDRESS

    CITY, STATE, ZIP

    PHONE

    E-MAILADDRESS

    YES!

    Iminterestedinlearning more aboutyourservices.

    NO.

    Imnotinterestedatthis time.

    miller & prattLAW OFFICES

    PLEASEREMOVETHISCARDBEFOREMAILING

    May we be of service?

    BAmagazine.com Ui XBefore&After

    Continued

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    Design talk 06842of8

    Web site Online shoe store mimics the real thing

    Real-life sizes Shoes are displayed

    in their relative foot sizes.

    ShoeGurus shoes look so real you can almost smell the leather! Simple, on-the-wall

    presentation is brilliantlyaccessible, perfect for selling boxloads of footwear.

    Shoes on the wall!

    Presentation mimics

    a physical shoe store.

    www.shoeguru.ca

    Gradient adds depth

    and radiance. Neutral gray

    is the ideal color to show

    off the shoes.

    Price placards share the green gray

    color theme of the logotype (below).

    Sold-out item is outlined and the

    placard removed, sold out set small

    and low key. On-sale footwear gets a

    temporary (and cockeyed) red sticker.

    2of82of8 BAmagazine.com Ui XBefore&After Design talkDesign talk

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    Design talk 06843of8

    Dual purpose Total dimensions are 7 x 3 1/2, which easily fts a #9 envelope

    (let). For the card, speciy the fnest peroration available or, better, a snap-o.

    Note (above) how areas o blue (logo, shirt, etc.) tie the design together.

    Dual Mailer Business card gets a piggy-back ridefor free

    Heres a clever way to leave behind a business card on your next mail-out sales call.

    Print it as part of the mailer, where it does double duty as a visual storyteller.

    Form (5 x 31/2) Business card (2 x 31/2)

    Tear (or snap) o the card.

    NAME

    TITLE

    COMPANY

    ADDRESS

    CITY, STATE, ZIP

    PHONE

    E-MAIL ADDRESS

    YES!Iminterestedinlearning more aboutyourservices.

    NO.

    Imnotinterestedatthis time.

    miller & prattLAW OFFICES

    PLEASEREMOVETHISCARDBEFOREMAILING

    May we be of service?

    Drop into the mail.

    NO POSTAGENECESSARYIF MAILED

    INTHEUNITED STATES

    POSTAGE WILL BE PAID BYADDRESSEE

    Miller & Pratt Law Offices830Grove StreetSuite BMill ValleyCA 94942-6278

    F I RS T -CL AS S M AI L P E RM I T NO . 2 0 M I LL V A L L EY CA

    Fill out the orm.

    NAME

    TITLE

    COMPANY

    ADDRESS

    CITY, STATE, ZIP

    PHONE

    E-MAIL ADDRESS

    YES!

    Iminterestedinlearning more aboutyourservices.

    NO.

    Imnotinterestedatthis time.

    miller & prattLAW OFFICES

    PLEASEREMOVETHISCARDBEFOREMAILING

    May we be of service?Jaime BanksManagerB&R Construction

    4250 Eden CourtPleasanton, CA 94566925-458-4500

    [email protected]

    NAME

    TITLE

    COMPANY

    ADDRESS

    CITY, STATE, ZIP

    PHONE

    E-MAIL ADDRESS

    YES!

    Im interested inlearning more aboutyour services.

    NO.

    Im not interestedat this time.

    miller & prattLAW OFFICES

    PLEASEREMOVETHISCARDBEFOREMAILING

    May we be of service? miller & prattLAW OFFICESMichael W. Miller

    Attorney At Law

    830 Grove St., Ste. B

    Mill Valley, CA 94942

    p: 415.456.7890

    f: 415.456.6789

    YES!

    Iminterestedinlearning more aboutyourservices.

    NO.

    Imnotinterestedatthis time.

    ill p ratt

    May we be of service?

    3of 83of 8 BAmagazine.com Ui XBefore&After Design talkDesign talk

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    Design talk 06844of8

    miller & prattLAW OFFICES

    Melanie B. Pratt | Attorney At Law

    830 Grove St., Ste. B

    Mill Valley, CA 94942

    p: 415.456.7891

    f: 415.456.6789

    Business card One card for two people

    Are you part o a team? Double your business-card mileage by sharing a card!

    Type here, image there

    Keep your design decisions to a

    minimum by splitting the card into

    halves (above). Logo and contact

    inormation align neatly to the let,

    image to the right.

    Full-length portraits are personableand memorable. Hire a pro-

    essional photographer. Show both o you at your relative heights.

    Horizontal card, same look

    Conventional ormat is designed the

    sametype let, image right. Light,

    black/gray type separates subtly.

    Side 1 Side 2

    Type Image

    miller & prattLAW OFFICES

    Michael W. Miller | Attorney At Law

    830 Grove St., Ste. B

    Mill Valley, CA 94942

    p: 415.456.7890

    f: 415.456.6789

    Melanie B. Pratt

    Attorney At Law

    830 Grove St., Ste. B

    Mill Valley, CA 94942

    p: 415.456.7891

    f: 415.456.6789

    miller & prattLAW OFFICES

    Michael W. Miller

    Attorney At Law

    830 Grove St., Ste. B

    Mill Valley, CA 94942

    p: 415.456.7890

    f: 415.456.6789

    miller & prattLAW OFFICES

    4of 84of 8 BAmagazine.com Ui XBefore&After Design talkDesign talk

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    Design talk 06845of8

    Installer Training

    Thursday (09/10/09)

    New Products with Tom Wilkinson Installer Training Installer Training Installer Training

    Customer Service and Safety Installer Training Installer Training Installer Training

    Ne w P ro duct s w it h To m Wi lki ns on I nst al ler Tr ai ni ng Cu st om er S er vi ce and Sa fet y In st al ler Tr ai ni ng

    Installer Training

    Friday (09/11/09)

    Installer Training

    Saturday (09/12/09)

    Installer Training

    Sunday (09/13/09)

    Installer Training New Products with Tom Wilkinson Installer Training Installer Training

    Installer Training Installer Training New Products with Tom Wilkinson

    Installer Training Installer Training New Products with Tom Wilkinson Installer Training

    Installer Training Customer Service and Safety Installer Training Installer Training

    Installer Training Installer Training Installer Training

    Installer Training

    9am

    10am

    1pm

    3pm

    11am

    5pm

    12pm

    2pm

    4pm

    6pm Installer Training Installer Training

    Chart A schedule made of dots

    Excel sotware is great or many things but not design. Here, a light feld o dots

    turns a congested spreadsheet into an appealing schedule in hal the space.

    Same information, but what a difference! The colors are retained,

    but in small dots on white theyre resh and inviting. The sessions are now

    listed once, not dozens o times, and varying type weights dierentiate

    the kinds o inormation. This schedule looks better, takes hal the space,

    and note how much easier it is to fnd the session you want!

    The information is here, but the page is heavy and repetitive. Three

    kinds o inormationdays, times and sessionslook exactly alike, and

    while the colors are good, theres too much o it. Theres no breathing

    room that white space would provide, and the main design elements

    are those colored rectangles, sort o design by deault, not intention.

    Before

    After

    This year, in addition to our

    Installer Training program,

    we have presentations from

    one of our founders, Tom

    Wilkinson. Tom will discuss

    ARB 3.0, our latest technology. Space is

    limited and, while walk-ins are welcome,

    please reserve your spot by visiting us at

    www.TMtechnology.com/ARB.

    Our Installer Training Program will not

    only cover the new technology and products,

    but also provide valuable techniques and an

    overview of the latest version of our award-

    winnning ARB 3.0 technology.

    Installer Training New Products with Tom Wilkinson Customer Service and Safety

    Thursday9/10

    Friday9/11

    Sunday9/13

    Saturday9/12

    9AM 10 11 12 PM 1 2 3 4 5 6

    Presentations, Demos and Training

    5of 85of 8 BAmagazine.com Ui XBefore&After Design talkDesign talk

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    Design talk 06846of8

    Menu Hip menu on a card

    Green is mild, red is hot!

    Its easy to convey taste

    using color. But since color

    is not available, this clever

    alternative uses a pepper to

    convey scaleone is mild,

    our is hot! Great solution.

    One bold typeace

    Interstate Bold is as easy to

    read on the woody paper as

    it is on U.S. highway signs. Its

    weight matches the illustra-

    tions, giving the menu a uni-

    orm, super-basic look.

    41/4

    14

    Chipotle is a burrito and taco grill that knows you dont need a big budget to have a

    cool little menu; theirs is a single card in one colorwith some imaginative touches.

    Simple line art is

    earthy, easy

    No prissy haltones here!

    Lumpy, line-art illustrations

    are bold and easy to print.

    Engaging shape

    is also efcient

    Skinny card fts

    two-up on a legal-

    size sheet.

    Guacamole

    6of 86of 8 BAmagazine.com Ui XBefore&After Design talkDesign talk

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    Back | Paper-saver format

    This year, in addition to our

    Installer Training program,

    we have presentations from

    one of our founders, Tom

    Wilkinson. Tom will discuss

    ARB 3.0, our latest technology. Space is

    limited and, while walk-ins are welcome,

    please reserve your spot by visiting us at

    www.TMtechnology.com/ARB.

    Our Installer Training Program will not

    only cover the new technology and products,

    but also provide valuable techniques and an

    overview of the latest version of our award-

    winnning ARB 3.0 technology.

    Installer Training New Products with Tom Wilkinson Customer Service and Safety

    Thursday9/10

    Friday9/11

    Sunday9/13

    Saturday9/12

    9AM 10 11 12 PM 1 2 3 4 5 6

    Presentations, Demos and Training

    Typefaces

    1 Trade Gothic Light | 8/11 pt

    2 (ab) Helvetica Neue Heavy | a) 14 pt

    b) 6 pt

    3 Helvetica Neue Bold | 7/9.25 pt

    4 (ab) Helvetica Neue Light

    a) 7/9.25 pt, b) 6pt

    Images

    Images: iStockphoto

    5 (4964287)

    6 (5748179)

    7 (5639863)

    Article resources

    Colors

    C0 M0 Y0 K100

    C100 M75 Y0 K35

    C0 M0 Y0 K50

    C50

    M15

    Y0

    K0

    C0 M35 Y100 K0

    C30 M0 Y100 K0

    8

    9

    11

    10

    12

    13

    2a

    3

    4a

    4b

    4b

    4b

    2b

    7

    8

    11

    12

    13

    8

    9

    10

    6

    1

    miller & prattLAW OFFICES

    Michael W. Miller

    Attorney At Law

    830 Grove St., Ste. B

    Mill Valley, CA 94942p: 415.456.7890

    f: 415.456.6789

    5

    BAmagazine.com Ui XBefore&After

    http://www.myfonts.com/fonts/adobe/trade-gothic/light/?refby=beforeandaftermagazinehttp://www.myfonts.com/fonts/adobe/helvetica-neue/helveticaneue-heavy/?refby=beforeandaftermagazinehttp://www.myfonts.com/fonts/adobe/helvetica-neue/helveticaneue-bold/?refby=beforeandaftermagazinehttp://www.myfonts.com/fonts/adobe/helvetica-neue/helveticaneue-light/?refby=beforeandaftermagazinehttp://www.istockphoto.com/file_closeup.php?id=4964287http://www.istockphoto.com/file_closeup.php?id=5748179http://www.istockphoto.com/file_closeup.php?id=5639863http://www.istockphoto.com/file_closeup.php?id=5639863http://www.istockphoto.com/file_closeup.php?id=5748179http://www.istockphoto.com/file_closeup.php?id=4964287http://www.myfonts.com/fonts/adobe/helvetica-neue/helveticaneue-light/?refby=beforeandaftermagazinehttp://www.myfonts.com/fonts/adobe/helvetica-neue/helveticaneue-bold/?refby=beforeandaftermagazinehttp://www.myfonts.com/fonts/adobe/helvetica-neue/helveticaneue-heavy/?refby=beforeandaftermagazinehttp://www.myfonts.com/fonts/adobe/trade-gothic/light/?refby=beforeandaftermagazine
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    Design talk 0684 8of8 | Printing formats

    Beore & Ater magazine

    Beore & Ater has been sharing its practical approach

    to graphic design since 1990. Because our modern world

    has made designers o us all (ready or not), Beore &

    Ater is dedicated to making graphic design understand-

    able, useul and even un or everyone.

    John McWade Publisher and creative director

    Gaye McWade Associate publisher

    Dexter Mark Abellera Senior designer

    Beore & Ater magazine

    323 Lincoln Street, Roseville, CA 95678

    Telephone 916-784-3880

    Fax 916-784-3995

    E-mail [email protected]

    www http://www.bamagazine.com

    Copyright 2009 Beore & Ater magazine

    ISSN 1049-0035. All rights reservedYou may pass along a ree copy o this article to others

    by clicking here.You may not alter this article, and you

    may not charge or it. You may quote brie sections

    or review; please credit Beore & Ater magazine, and

    let us know. To link Beore & Ater magazine to your

    Web site, use this URL: http://www.bamagazine.com.

    For all other permissions, please contact us.

    Subscribe to Beore & Ater

    Subscribe to Beore & Ater, and become a

    more capable, confdent designer or pennies

    per article. To learn more, go to

    http://www.bamagazine.com/Subscribe

    E-mail this articleTo pass along a ree copy o this article to

    others, click here.

    Join our e-list

    To be notifed by e-mail o new articles as

    they become available, go to

    http://www.bamagazine.com/email

    8of 88of 8 BAmagazine.com Ui XBefore&After Design talk

    http://www.bamag.com/email/9r7uVo/http://www.bamagazine.com/Articles.asp?ID=106http://www.bamagazine.com/Articles.asp?ID=106http://www.bamag.com/email/9r7uVo/
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    Back | Paper-saver format

    For paper-saver ormatPrint: (Speciy pages 1013)

    For presentation ormatPrint: (Speciy pages 18)

    Beore & Ater is made to ft your binder

    Beore & Ater articles are intended or permanent reerence. All are titled and numbered.

    For the current table o contents, click here. To save time and paper, a paper-saver ormat o this article,

    suitable or one- or two-sided printing, is provided on the ollowing pages.

    Save

    Presentation ormat or

    Paper-saver ormat

    Print

    Format: Landscape

    Page Size: Fit to Page

    BAmagazine.com Ui XBefore&After

    http://www.bamagazine.com/Articles.asp?ID=149http://www.bamagazine.com/Articles.asp?ID=149
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    Before&After|www.bamagazine.com

    1of4

    DesignTalk17:FiveDesig

    nIdeas0684

    0684DesignTalk17:FiveDesignIdeas

    WebsiteOnline

    shoestoremimicstherealthing

    Real-lifesizesShoesaredisplay

    ed

    intheirrelativefootsizes.

    ShoeGurusshoeslooksoreal

    youcanalmostsmelltheleather!Sim

    ple,on-the-wall

    presentationisbril

    liantlyaccessible,perfec

    tforsellin

    gboxloadsof

    footwear.

    Shoeson

    thewall!

    Presentatio

    nmimics

    aphysicalshoestore.

    www.shoeguru.ca

    Gradientaddsdepth

    andradiance.Neutralgray

    istheidealcolortoshow

    offthe

    shoes.

    Priceplacards

    sharethegreengray

    colorthemeofth

    elogotype(below).

    Sold-outitemisoutlinedandthe

    placardremoved,soldoutsetsmall

    andlowkey.On-salefootwearget

    sa

    temporary(andcockeyed)redstic

    ker.

    FiveDe

    signIde

    as

    R

    ealisticStore

    DualMailer

    BudgetMen

    u

    M

    irroredCar

    d

    SimplifiedCh

    art

    DesignTalk17

    YES!

    Iminterestedin

    learningmoreabout

    yourservices.

    NO.

    Imnotinterested

    atthistime.

    miller&pratt

    Maywebeofservice?

    http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/
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    Before&After|www.b

    amagazine.com

    2of4

    DesignTalk17:FiveDesig

    nIdeas0684

    0684DesignTalk17:

    FiveDesignIdeas

    DualpurposeTotal

    dimensionsare7x3

    1/2,whiche

    asilyfitsa#9envelope

    (left).Forthecard,sp

    ecifythefinestperforationavailab

    leor,better,asnap-off.

    Note(above)howare

    asofblue(logo,shirt,etc.)tiethe

    designtogether.

    DualMailerBusinesscardgetsap

    iggy-backrideforfree

    Heresacleverway

    toleavebehindabusinesscardonyournextmail-outsalescall.

    Printitaspartofth

    emailer,whereitdoesdoubledutyasavisuals

    toryteller.

    Form(5x3

    1/2)

    B

    usinesscard(2x3

    1/2)

    Tear(orsnap)offthecard.

    NAME

    TITLE

    COMPANY

    ADDRESS

    CITY,STATE,ZIP

    PHONE

    E-MAILADDRESS

    YES!

    Iminterestedin

    learningmoreabout

    yourservices.

    NO.

    Imnotinterested

    atthistime.

    miller&pratt

    PLEASE REMOVE THIS CARDBEFORE MAILING

    Maywebeofservice?

    Dropintothemail.

    NOPOSTAGE

    NECESSARY

    IFMAILED

    INTHE

    UNITEDSTATES

    POSTAGEWILLBEPAIDBYADDRESSEE

    Miller&

    PrattLaw

    Offices

    830GroveStreet

    SuiteB

    MillValleyCA94942-6278

    FIRST-CLASSMAIL

    PERMITNO.20

    MILLVALLEYCA

    Fillouttheform.

    NAME

    TITLE

    COMPANY

    ADDRESS

    CITY,STATE,ZIP

    PHONE

    E-MAILADDRESS

    YES!

    Iminterestedin

    learningmoreabout

    yourservices.

    NO.

    Imnotinterested

    atthistime.

    miller&pratt

    PLEASE REMOVE THIS CARDBEFORE MAILING

    Maywebeofservice?

    JaimeBanks

    Manage

    r

    B&RC

    onstruction

    42

    50

    EdenC

    ourt

    Pleasanton,C

    A9

    4566

    92

    5-4

    58-4

    500

    jbanks19

    50

    @gmail.com

    NAME

    TITLE

    COMPANY

    ADDRESS

    CITY,STATE,ZIP

    PHONE

    E-MAILADDRESS

    Y

    ES!

    Iminterestedin

    learnin

    gmoreabout

    yourservices.

    N

    O.

    Imno

    tinterested

    atthis

    time.

    mille

    r&pratt

    LAW

    OFFICES

    PLEASE REMOVE THIS CARD BEFORE MAILING

    Maywebe

    ofservice?m

    iller&pratt

    LAWOFFICES

    MichaelW.Miller

    AttorneyAtLaw

    83

    0GroveSt.,Ste.B

    MillValley,CA94942

    p:

    415.456.7890

    f:415.456.6789

    YES!

    NO.

    Maywebeofser

    vice?

    miller&pratt

    LAWOFFICES

    MelanieB.Pratt|AttorneyAtLaw

    830GroveSt.,Ste.B

    MillValley,CA94942

    p:415.456.7891

    f:415.456.6789

    Businesscard

    O

    necardfortwope

    ople

    Areyoupartofateam?Doubleyourbusiness-cardmileagebyshar

    ingacard!

    Ty

    pehere,imagethere

    Keepyo

    urdesigndecisionstoa

    minimum

    bysplittingthecardinto

    halves(a

    bove).Logoandcontact

    informatio

    nalignneatlytotheleft,

    imagetotheright.

    Fu

    ll-lengthportraitsarepersonab

    leandmemorable.Hireapro-

    fessionalphotographer.Showbotho

    fyouatyourrelativeheights.

    Horizontalcard,sameloo

    k

    Conventionalformatisdesig

    nedthe

    sametypeleft,imageright

    .Light,

    black/graytypeseparatessu

    btly.

    Sid

    e1

    Side2

    Type

    Im

    age

    miller&pratt

    LAWOFFICES

    MichaelW.Miller|AttorneyAtLaw

    830GroveSt.,Ste.B

    MillValley,CA94942

    p:415.456.7890

    f:415.456.6789

    MelanieB.Pratt

    AttorneyAtLaw

    830GroveSt.,Ste.B

    MillValley,CA94942

    p:415.456.7891

    f:415.456.6789

    miller&pratt

    LAWOFFICES

    M

    ichaelW.Miller

    AttorneyAtLaw

    830GroveSt.,Ste.B

    M

    illValley,CA94942

    p:415.456.7890

    f:

    415.456.6789

    m

    iller&pratt

    LAWOFFICES

    http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/
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    Beore&Ater|www.b

    amagazine.com

    3o4

    DesignTalk17:FiveDesig

    nIdeas0684

    0684DesignTalk17:FiveDesignIdeas

    InstallerTraining

    Thursday(09/10

    /09)

    NewProductswithTom

    Wilkinson

    InstallerTraining

    InstallerTraining

    InstallerTraining

    CustomerServicean

    dSafety

    InstallerTraining

    InstallerTraining

    InstallerTraining

    NewProductswithTom

    Wilkinson

    InstallerTraining

    CustomerServiceand

    Safety

    InstallerTraining

    InstallerTraining

    Friday(09/11/09)

    InstallerTraining

    Saturday(09/12/0

    9)

    InstallerTraining

    Sunday(09/13/09)

    InstallerTraining

    NewProductswithTomWilkinson

    InstallerTraining

    InstallerTraining

    InstallerTraining

    InstallerTraining

    NewProductswithTomWilkinson

    InstallerTraining

    InstallerTraining

    NewProductswithTomWilkinson

    InstallerTraining

    InstallerTraining

    CustomerServiceandSafety

    InstallerTraining

    InstallerTraining

    InstallerTraining

    InstallerTraining

    InstallerTraining

    InstallerTraining

    9am

    10am

    1pm

    3pm

    11am

    5pm

    12pm

    2pm

    4pm

    6pm

    InstallerTraining

    InstallerTraining

    ChartAschedu

    lemadeofdots

    Excelsoftwareisgr

    eatformanythingsbut

    notdesign.Here,alightfieldofdots

    turnsacongestedspreadsheetintoanappealingscheduleinhalfthespace.

    Sam

    einormation,butwhatadi

    erence!Thecolorsareretained,

    butinsmalldotsonwhitetheyreresh

    andinviting.Thesessionsarenow

    listedonce,notdozensotimes,andvaryingtypeweightsdierentiate

    thek

    indsoinormation.Thisschedule

    looksbetter,takeshalthespace,

    andnotehowmucheasieritistofndthesessionyouwant!

    Theinormationishere,butthepageisheav

    yandrepetitive.Three

    kindsoinorm

    ationdays,timesandsessions

    lookexactlyalike,and

    whilethecolo

    rsaregood,therestoomuchoit.Theresnobreathing

    roomthatwhitespacewouldprovide,andthem

    aindesignelements

    arethosecolo

    redrectangles,sortodesignbyd

    eault,notintention.

    Beore

    Ater

    Thisyear,inadditiontoour

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