Before and After 0642

7/29/2019 Before and After 0642

1/13

Before&After

Continued

XiBAmagazine.com U

Design a wrap-around brochure 0642

wrap-aroundbrochureIts narrow flap createsa point of interaction

with the reader.

Design a


2/13

Before&After

2of8

XiBAmagazine.com U


Design a wrap-around brochureIts narrow flap creates a point of interaction with the reader.

People are naturally curious and love stories. This simple brochure takes

advantage of that. Its a legal-size sheet with a narrow panel thats hard to

resist opening to see whats inside. Make the most of its storytelling format

(beginning, middle, end) by setting up your design in five parts, each

building on the one before. Heres how to lay it out for good visual flow.

Theres a story inside

and the fold-around panel invites

you to open the brochure and

learn what it is. Because its only

one sheet, the brochure opens

quickly, andjust like that, youve

engaged your reader.

?

A childis waiting.

CUNNINGHAMCHILDRENS HOME


3/13

Before&After

3of8

XiBAmagazine.com U


Design a wrap-around brochure 3of 8

A childis waiting.

CUNNINGHAMC H I L D R E N S H O M E

The story is slowly revealed The testimonial by happy

adopters is an unexpected first encounter; the cover had pre-

pared us to hear about the waiting child. The juxtaposition is

visual, too; the couple is tiny compared to the boy.

Invitation and opening

A skillfully worded flap folds over that appealing face and beckons the reader inside.The effect is that of an open invitation; every reader will look beneath the flap.

Dual-function flap

Headline is on the front,

mail-in form on the back.

The form clues the reader

that the brochure means

business, but because its

on the flap, its perceived

as an extra, outside of

the main story flow. Note,

though, that its small

photo links it to the storybecause of itssimilarity

to the other image.CUNNINGHAMC H I L D R E N S H O M E

Interested in Foster Parenting?

Formore informationaboutb ecoming afoster

parent,contactStacyGriffithat (123)456-7890,

ormail this form tothe address below.

Name:

Contact:

Phone:

Email:

Address:

Comments:

Tearthis form and submitto:

Cunningham Childrens HomeAttn: FosterCare Program

1405South Cunningham Avenue

Chicago,IL 61606

Gary &Janice Johnson,FosterParents

We like knowing thatwere making a difference

in the life of a child.

To get them working

together, align face and

text. Note both are in

the center of the page.

Always pay attention to

whats happening in the

center; its the strongest

point in any visual field.

Contrast Dark flap atop a light field

is obviously differentsomewhat

like a doorwhich invites action.


4/13

Before&After

4of8

XiBAmagazine.com U


Design a wrap-around brochure 4of8

The main story and sidebar

Inside, tell the main story with a central image, headline, deckhead and text; use a sidebarand the flap to supplement it. Visual and verbal contrasts keep the presentationmoving.

Its tope, this fluant chasible. Silk, shast, lape and behast the thin

chack. It has larch to say fan. Why? Pretty simple, glead and

tarm. Texture flasp net exating flasp net exating end.

Pretty simple, glead and tarm texture and flasp net. Texture and

flasp net exating end mist of it snooling. Spaff forl isnt cubular

but quastic, leam prebast and order is fay of alm.

It has larch to say fan. Why? Elesara and order is fay of

alm. A card whint oogum or bont. Pretty simple, glead

and tarm. Texture and flasp tope, this fluant chasible

silk shast the thin black flasp exating blast.

Become a foster parentOpen your heart and your home to a childwho needs a permament, loving home

Foster parents must be:

Caring,concerned, and committed

to children and youth

At least 21 years of age Available 24 hours a day to meet the

needs of the child in their home

Able to meet State of Illinois Foster

Home licensing standards

Able to participate in training CUNNINGHAMC H I L D R E N S H O M E


Formore informationaboutb ecoming afoster

parent,contactStacyGriffithat (123)456-7890,

ormail this form tothe address below.

Name:

Contact:

Phone:

Email:

Address:

Comments:


Cunningham Childrens HomeAttn: FosterCare Program


Chicago,IL61606

Yellow separates;

crossover connects

Design the page in twofields. The tinted back-

ground signals a differ-

ence, while the overlap-

ping image (above) keeps

the fields connected.

A B

Bring the outside in People in silhou-ette carry the graphical theme from the

outside in. Note, above, the extreme

contrasts in size. Such clear visual differ-

ences are easy to read at a glance

the big imagespull; the small images

support. Right: Focal point (big image) is

doubly strong because its in the center. Illustrated sidebar adds key

information in bullet points, a

visual and verbal contrast to

the gray narrative above it.

Center


5/13

Before&After

5of8

XiBAmagazine.com U



Uniformity, consistency . . . and the epilogue

Carry the graphical themecolors, images, typefaces and so onall the way to the end.Add an epiloguehere, its contact informationto the otherwise unused mailing panel.

Ground your images Because in real life people

dont float, they shouldnt float in your layouts, either.

Always anchor people pictures to the edge of the

page (above), to text blocks (right), to a rectangular

background (top right) or other stable object.

Text wall

Text pedestal

Its tope, this fluant chasible. Silk, shast, lape and behast the thin

chack. It has larch to say fan. Why? Pretty simple, glead and

tarm. Texture flasp net exating flasp net exating end.

Pretty simple, glead and tarm texture and flasp net. Texture and


but quastic, leam prebast and order is fay of alm.

It has larch to say fan. Why? Elesara and order is fay of

alm. A card whint oogum or bont. Pretty simple, glead

and tarm. Texture and flasp tope, this fluant chasible

silk shast the thin black flasp exating blast.

Become a foster parentOpen your heart and your home to a child

who needs a permament, loving home

Foster parents must be:

Caring,concerned, and committed

to children and youth

At least 21 years of age

Available 24 hours a day to meet the

needs of the child in their home

Able to meet State of Illinois Foster


Able to participate in training CUNNINGHAMC H I L D R E N S H O M E


Formore informationaboutbecoming afoster

parent,contactStacy Griffithat (123)456-7890,

ormail this form to the address below.

Name:

Contact:

Phone:

Email:

Address:

Comments:


Cunningham Childrens Home

Attn: FosterCare Program


Chicago,IL61606

Cunningham ChildrensHome1405South Cunningham Avenue

Chicago,IL 61606

P: 123-456-7890 | F: 123-567-8901

www.cunninghamhome.net

1-800-123-KIDS

Forchildcare, fostercare,

andadoptioninformation

1-800-123-3620

Toreportchild abuse andneglect

1-800-123-SAFE

Forinformationon the Abandoned

InfantProtectionAct

1-800-123-3600

Forinformationabout

services forthe blind

CUNNINGHAMC H I L D R E N S H O M E

Mailing panel Continue the visual story all the way

to the mailing panel, which ties everything together

and engages the reader no matter where he looks. This

is important. Part of your story should appear on every

page. Never leave the reader unattented.


6/13

Before&After

6of8

XiBAmagazine.com U



14

812

Template: Wrap-around brochure

Legal-size page (14 x 81

2)Final size 512 x 812

512 3512

A childis waiting.

CUNNINGHAMCHILD RE N S HO ME

Add more pages

Need more room for a longer

story? Fold several letter-size

sheets (11 x 812) in half,

insert, and staple.


7/13

Before&After

7of8

XiBAmagazine.com U



Typefaces

1 (ad) ITC Franklin Gothic Book Cond

a) 8/10 pt, b) 9 pt, c) 11/16 pt,

d) 9/13 pt

2 (ad) ITC Franklin Gothic Demi Cond

a) 8/10 pt, b) 11 pt, c) 13 pt, d) 9/13 pt

3 (ab) Stempel Schneidler Bold

a) 35/32 pt, b) 13/17 pt

4 (ab) Stempel Schneidler Roman

a) 19/19.3 pt, b) 11/17 pt

5 Stempel Schneidler Black | 35 pt

Images

6 (ac) iStockphoto.com | a b c

7 (ac) Veer.com | a b c

Article resources

Colors

C70 M85 Y10 K20

C5 M20 Y95 K5

C4 M4 Y25 K0

C5

M5

Y5

K60

8

9

10

11

9

8

10

11

A childis waiting.

CUNNINGHAMCHILDRENS HOM E

1a

2a

3a

6a

2b

Its tope, this fluant chasible. Silk, shast, lapeand behast the thin

chack. It has larchto say fan. Why?Pretty simple, glead and

tarm. Textureflasp net exating flasp net exating end.

Pretty simple, glead and tarm textureand flasp net. Texture and


but quastic, leam prebast and orderis fay of alm.

It has larchto say fan.Why?Elesara and orderis fay of

alm. Acard whint oogum orbont. Pretty simple, glead

and tarm. Textureand flasptope, this fluant chasible

silkshast the thin blackflasp exating blast.

Become a foster parentOpen your heart and your home to a child

who needs a permament, loving home

Fosterparents mustbe:

Caring,concerned,andcommitted

tochildrenandyouth

Atleast 21years of age

Available 24hours aday tomeetthe

needs of the childin theirhome

Able to meetState of Illinois Foster


Able toparticipate intraining CUNNINGHAMCHILDRENS HOM E


Formore informationaboutbecoming afoster

parent,contactStacy Griffithat (123)456-7890,

ormail this form to the address below.

Name:

Contact:

Phone:

Email:

Address:

Comments:

Tearthis form andsubmitto:

Cunningham Childrens Home

Attn: FosterCare Program


Chicago,IL 61606

6c

1d

1d

2d

1d

7c

2c

5

4a4b

2b

7b

1c

We like knowing that

were making a difference

in the life of a child.

Gary &Janice Johnson,FosterParents

6b

7a

1b

3b

Cunnin

gh

amChildren

sH

om

e

1405SouthCunninghamAvenue

Chicago,IL61606

P:123-456-7890|F:123-567-8901


1-8

00-12

3-KID

S

Forchildcare,fostercare,


1-8

00-12

3-3

62

0

Toreportchildabuseandneglect

1-8

00-12

3-SAFE

ForinformationontheAbandoned

InfantProtectionAct

1-8

00-12

3-3

600

Forinformationabout

servicesfortheblind

CUNNINGHAM

CHILDRENSHOM

E


8/13

Before&After

8of8 | Printing formats

XiBAmagazine.com UDesign a wrap-around brochure 8of 8


Before & After magazine

Before & After has been sharing its practical approach

to graphic design since 1990. Because our modern world

has made designers of us all (ready or not), Before &

After is dedicated to making graphic design understand-

able, useful and even fun for everyone.

John McWade Publisher and creative director

Gaye McWade Associate publisher

Vincent Pascual Staff designer

Dexter Mark Abellera Staff designer

Before & After magazine

323 Lincoln Street, Roseville, CA 95678

Telephone 916-784-3880

Fax 916-784-3995

E-mail [email protected]

www http://www.bamagazine.com

Copyright 2006 Before & After magazineISSN 1049-0035. All rights reserved

You may pass along a free copy of this article to others

by clicking here. You may not alter this article, and you

may not charge for it. You may quote brief sections

for review; please credit Before & After magazine, and

let us know. To link Before & After magazine to your

Web site, use this URL: http://www.bamagazine.com.

For all other permissions, please contact us.

Subscribe to Before & After

Subscribe to Before & After, and become a

more capable, confident designer for pennies

per article. To learn more, go to

http://www.bamagazine.com/Subscribe

E-mail this articleTo pass along a free copy of this article to

others, click here.

Join our e-list

To be notified by e-mail of new articles as

they become available, go to

http://www.bamagazine.com/email


9/13

Back | Paper-saver format

XiBAmagazine.com UBefore&After

For paper-saver formatPrint: (Specify pages 1013)

Before & After is made to fit your binder

Before & After articles are intended for permanent reference. All are titled and numbered.

For the current table of contents, click here. To save time and paper, a paper-saver format of this article,

suitable for one- or two-sided printing, is provided on the following pages.

Print

Format: Landscape

Page Size: Fit to Page

Save

Presentation format or

Paper-saver format

For presentation formatPrint: (Specify pages 18)


10/13

Before&After

|www.b

am

agazin

e.c

om

1of4

Designawrap-aroundbrochure0642

0642Designawrap-aroundbrochure

wrap-around

bro

chure

Itsnarrowflapcreates

apoin

tofinteraction

withthereader.

De

signa

Peoplearenaturallycu

riousandlovestories.T

hissimplebrochuretak

es

advantageofthat.Itsa

legal-sizesheetwithanarrowpanelthatshard

to

resistopeningtoseew

hatsinside.Makethem

ostofitsstorytellingformat

(beginning,middle,en

d)bysettingupyourde

signinfiveparts,each

buildingontheonebe

fore.Hereshowtolayit

outforgoodvisualflow.

Theresastor

yinside

an

dthefold-aro

undpan

elinvite

s

youtoopen

the

broch

ure

an

d

learnwh

atitis.

Becauseits

only

on

esh

eet,theb

roch

ure

open

s

quickly

,an

djust

likethat,youv

e

en

gagedyourre

ader. ?

Achild

iswaiting.

CUNNINGHAM

CHILDRENSHOM

E


11/13

Before&After|www.b

amagazine.com

2of4



Achild

iswaiting.

CUNNINGHAM

CHILDRENSHOME

Thest

oryisslowlyrevealedThetestimonialbyhappy

adopte

rsisanunexpectedfirstencounte

r;thecoverhadpre-

paredustohearaboutthewaitingchild.

Thejuxtapositionis

visual,

too;thecoupleistinycomparedtotheboy.

Invitationandopening

Askillfullyworded

flapfoldsoverthatappe

alingfaceandbeckons

thereaderinside.

Theeffectisthatofanopeninvitation;everyreaderwilllookbeneaththeflap.

Dual-functionfl

ap

Headlineisonthefront,

mail-informontheback.

Theformcluesth

ereader

thatthebrochuremeans

business,butbec

auseits

ontheflap,itsperceived

asanextra,outsideof

themainstoryflow.Note,

though,thatitss

mall

photolinksittot

hestory

becauseofitssim

ilarity

totheotherimag

e.

CUNNINGHAM

CHILDRENSHOME

Interestedin

FosterParenting?

Formoreinformation

aboutbecomingafoster

parent,contactStacyGriffithat(123)456-7890,

ormailthisformtot

headdressbelow.

Name:

Contact:

Phone:

Email:

Address:

Comments:

Tearthisformandsubmitto:

CunninghamChildrensHome

Attn:FosterCarePro

gram


Chicago,IL61606

Gary&

JaniceJohnson,FosterParents

Welikeknowingthat

weremakingadifference

inthelifeofachild.

Togetthemw

orking

together,alignfa

ceand

text.Notebotharein

thecenterofth

epage.

Alwayspayatten

tionto

whatshappeninginthe

center;itsthestrongest

pointinanyvisu

alfield.

ContrastDarkfl

apatopalightfield

isobviouslydifferentsomewhat

likeadoorwhichinvitesaction.

Themainstoryan

dsidebar

Inside,tellthemainstorywithacentralim

age,headline,deckhead

andtext;useasidebar

andtheflaptosup

plementit.Visualandverbalcontrastskeepthe

presentationmoving.

Itstope,thisfluantchasible.Silk,shast,lapeandbehastthethin

chack.Ithaslarchtosayfan.Why?Prettysimple,gleadand

ta

rm.Textureflaspnetexatingflaspnetexatingend.

Prettysimple,gleadandtarmtextureandflaspnet.Textureand

flaspnetexatingendmistofitsnooling.Spaffforlisntcubular

butquastic,leamprebastandorderisfayofalm.

Ithaslarchtosayfan.Why?Elesaraandorderisfayof

alm.Acardwhintoogumorbont.Prettysimple,glead

andtarm.Textureandflasptope,thisfluantchasible

silkshastthethinblackflaspexatingblast.

Becomeafosterparen

t

Openyourheartandyourhometoachild

whoneedsapermament,lovinghome

Fosterparentsmustbe:


tochildrenandyouth

Atleast21yearsofage

Available24hoursadaytomeetthe

needsofthechildintheirhome

AbletomeetStateofIllinoisFoster

Homelicensingstandards

Abletoparticipateintraining

CUNNINGHAM

CHILDRENSHOM

E

Intere

stedinFosterParenting?

Formoreinformationaboutbecomingafoster

parent,co

ntactStacyGriffithat(123)456-7890,

ormailthisformtotheaddressbelow.

Name:

Contact:

Phone:

Email:

Address:

Comments:

Tearthis

formandsubmitto:


Attn:FosterCareProgram

1405Sou

thCunninghamAvenue

Chicago,I

L61606

Yellowseparates;

crossoverco

nnects

Designthepageintwo

fields.Thetintedback-

groundsignalsadiffer-

ence,whileth

eoverlap-

pingimage(ab

ove)keeps

thefieldsconnected.

A

B

BringtheoutsideinPeopleinsilhou-

ettecarrythegraphicalthemefromthe

outsidein.Note,

above,theextreme

contrastsinsize.

Suchclearvisualdiffer-

encesareeasytoreadataglance

thebigimagespu

ll;thesmallimages

support.Right:Focalpoint(bigimage)is

doublystrongbe

causeitsinthecenter.

Illus

tratedsidebaraddskey

informationinbulletpoints,a

visualandverbalcontrastto

the

graynarrativeaboveit.

Center


12/13

Before&After|www.bamagazine.com

3of4



Uniformity,consis

tency...andtheepilogue

Carrythegraphicalthemecolors,images

,typefacesandsoonallthewaytotheend.

Addanepilogue

here,itscontactinform

ationtotheotherwis

eunusedmailingpanel.

Ground

yourimagesBecauseinreallife

people

dontfloa

t,theyshouldntfloatinyourlayo

uts,either.

Alwaysa

nchorpeoplepicturestotheedge

ofthe

page(above),totextblocks(right),toarectangular

backgrou

nd(topright)orotherstableobject.

Textwall

Te

xtpedestal

Itstope,this

fluantchasible.Silk,shast,lapeandbehastthethin

chack.Ithas

larchtosayfan.Why?Prettysimple,gleadand

tarm.Texture

flaspnetexatingflaspnetexatingend.

Prettysimple,gleadandtarmtextureandflaspnet.Textureand


butquastic,leamprebastandorderisfayofalm.

Ithaslarchto

sayfan.Why?Elesaraandorderisfayof

alm.Acardw

hintoogumorbont.Prettysimple,glead


silkshastthe

thinblackflaspexatingblast.

Be

comeafosterparent





tochildrenandyouth

Atleast21yearsofage


needsofthechildintheirhome




CUNNI

NGHAM

CHILDRENSHOME

InterestedinFosterParenting?

Formoreinformationabou

tbecomingafoster



Name:

Contact:

Phone:

Email:

Address:

Comments:




1405SouthCunninghamA

venue

Chicago,IL61606



Chicago,IL61606

P:123-456-7890|F:123-567-8901


1-800-123-KIDS



1-800-123-3620


1-800-123-SAFE


InfantProtectionAct

1-800-123-3600

Forinformationabout

servicesfortheblind

CUNNINGHAM

CHILDRENSHOME

MailingpanelContinuethevisualstoryalltheway

tothemailingpa

nel,whichtieseverythingtogethe

r

andengagesthe

readernomatterwherehelooks.

This

isimportant.Part

ofyourstoryshouldappearonev

ery

page.Neverleav

ethereaderunattented.

14

812Template:Wrap-a

roundbrochure

Legal-sizepage(14x81

2)

Finalsize512x812

512

3

512

Achild

iswaiting.

CUNNINGHAM

CHILDRENSHOM

E

Addmorepages

Needmoreroomforalonger

story?Foldseveralletter-size

sheets(11x812)inhalf,

insert,andstaple.


13/13

Before&After|www.bamagazine.com

4of4



Typefaces

1(ad)ITCFranklinGothicBookCond

a

)8/10pt,b)9pt,c)11/16pt,

d

)9/13pt

2(

ad)ITCFranklinGothicDemiCon

d

a

)8/10pt,b)11pt,c)13pt,d)9/13

pt

3(

ab)StempelSchneidlerBold

a

)35/32pt,b)13/17pt

4(

ab)StempelSchneidlerRoman

a

)19/19.3pt,b)11/17pt

5S

tempelSchneidlerBlack|35pt

Im

ages

6(

ac)iStockphoto.com|

a

b

c

7(

ac)Veer.com|

a

b

c

Articleresources

Colors

C70M85Y10K20

C5M20Y95K5

C4M4Y25K0

C5M5Y5K60

891011

9 81011

Achild

iswaiting.

CUNNINGHAM

CHILDRENSHOM

E

1a

2a

3a 6a

2b

Itstope,thisfluantchasible.Silk,shast,lapeandbehastthethin

chack.Ithaslarchtosayfan.Why?Prettysimple,gleadand

tarm.Textureflaspnetexatingflaspnet

exatingend.

Prettysimple,gleadandtarmtexturean

dflaspnet.Textureand


butquastic,leamprebastandorderisfa

yofalm.

Ithaslarchtosayfan.Why?Elesaraandorderisfayof

alm.Acardwhintoogumorbont.Prett

ysimple,glead


silkshastthethinblackflaspexatingblast.

Becomea

fosterparent





tochildrenandyouth

Atleast21yearsofage


needsofthechildintheirhom

e




CUNNINGHAM

CHILDRENSHOM

E

InterestedinFosterParenting?

Formoreinformationaboutbecomingafoster



Name:

Contact:

Phone:

Email:

Address:

Comments:





Chicago,IL61606

6c

1d

1d2d

1d

7c

2c

54a

4b

2b

7b1c

Welikeknowingthat

weremakingadifference

inthelifeofachild.

Gary&JaniceJohnson,FosterParents

6b

7a

1b 3b

CunninghamChildrensHome1405SouthCunninghamAvenue

Chicago,IL61606

P:123-456-7890|F:123-567-8901


1-800-123-KIDS



1-800-123-3620


1-800-123-SAFE


InfantProtectionAct

1-800-123-3600

Forinformationabout

servicesfortheblind

CUNNINGHAM

CHILDRENSHOME

Before&Aftermag

azine

Before&Afterhasbeensharingitspracticalapproach

tographicdesignsinc

e1990.Becauseourmodernwor

ld

hasmadedesignerso

fusall(readyornot),Before&

Afterisdedicatedtom

akinggraphicdesignunderstand

-

able,usefulandevenfunforeveryone.

JohnMcWadePublis

herandcreativedirector

GayeMcWadeAssociatepublisher

VincentPascualSta

ffdesigner

DexterMarkAbelle

raStaffdesigner

DesignadvisorGwen

Amos

Before&Aftermag

azine

323LincolnStreet,Roseville,CA95678

Telephone916-784-3880

Fax916-784-3995

E-mailmailbox@bama

gazine.com

wwwhttp://www.bam

agazine.com

Copyright2006Before&Aftermagazine

ISSN1049-0035.All

rightsreserved.

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freecopyofthisarticletoothers

byclickinghere.Youm

aynotalterthisarticle,andyou

maynotchargeforit.

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fore&Aftermagazinetoyour

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Before and After 0642