Before and After 0635

  • Upload
    dsnv

  • View
    223

  • Download
    0

Embed Size (px)

Citation preview

  • 7/29/2019 Before and After 0635

    1/21

    Before&After

    Continued

    XiBAmagazine.com U

    Make a theme 0635

    Makea themeButterfly graphic brightens a gray brochure

    Continued

  • 7/29/2019 Before and After 0635

    2/21

    2of13

    Before&After XiBAmagazine.com U

    Make a theme 0635

    Make a themeButterfly graphic creates a focal point, color and continuity and turnsa gray before into a vibrant after

    Mental illness is not the topic that

    springs brightly to mind when we

    think of children. Giggles, love

    and happy play are more like

    what we imagine. The goal

    of mental health care is to

    make those images come

    true even for the ill child.

    With that in mind, San Antonios

    Southwest Mental Heath Center gave usa low-budget requestlift the depressing

    grayness from its brochure, and give its

    difficult subject a sense of lightness and

    hope along with real clarity.

    Key to the makeover was a little butter-

    fly that gave us the focal point, color and

    continuity we needed. Have a look.

    About kids and

    mental health

    Mental health is how we feel about

    ourselves and the world around us.

    While nearly everybody feels down

    occasionally,a persistant bluemood might be

    the warning sign of diagnosable mental health

    problem.

    Its not just adults who are affected by mental

    health problems.Children suffer too.That

    is especially tragic, because every young

    person deserves the right to feel good about

    themselves.To be happy.To feel a sense of self-

    worth.To be productive.

    Mental illness is a disease that can prevent this.

    Mental,emotional or behavioral problems that

    affect kids and their families include depression,

    anxiety,and disorders such as bipolar,conduct,

    eating,atte ntion deficit-hyperactivity,obsessi ve

    compulsive, and substance use disorders.

    No one is immune.Mental illness affects children

    of all backgrounds.However,high risk factors

    include:physical problems, intellectual disabilities,

    low birth weight,family histor y of mental and

    addictive disorders,poverty,separation,and

    caregiver abuse and neglect.

    The need for

    services is growing

    One in five children is affected by a

    diagnosable mental health problem

    every year.Nearly ten percent

    of young people have a serious emotional

    disturbance that severely disrupts their daily

    life.Two-thirds of the children who need help

    wont get it.

    Without appropriate treatment,mental health

    problems can lead to school failure,famil y

    discord,alcohol and drug abuse, violence, jail

    and even suicide.

    Help is available.Effective interventions and

    drug treatments exist.And with help,a child can

    learn to cope with his or her illness and live a

    happy,productive life.

    Treatment is cost effective, too.One study

    showed that $1 invested in prevention and

    intervention saves $7 in juvenile justice and

    welfare costs.We know it is more difficult and

    more costly to resolve problems later.The

    early years represent our best chance to avert

    serious mental health and social problems

    down the road.

    We can help. If youre concerned about achilds behavior or mood,please call us at

    (210) 616-0300.Dont let anything stand in

    the way of your childs healthy future.

    You can help,too.Your support of Southwest

    Mental Health Center can help a child recover

    and succeed in life.

    There is hope for

    children and youth

    Southwest Mental Health Center offers a

    wide range of specialized mental health

    care services to improve the health of

    children and adolescents,support the family

    through the patients recovery and work

    with the community to refer patients and

    their families to additional resources.Our

    confidential and comprehensive treatment is

    tailored to meet each patient and familys needs.

    Interdisciplinary treatment teams are directed

    by psychiatric physicians.Family involvement

    in treatment planning is an important part of

    overall care.

    Acute Care:24-Hour,intensive inpatient

    hospitalization for children and adolescents with

    severe psychiatric disorders designed to stabilize

    a crisis situation.

    Residential Inpatient Care: A highly

    structured environment for patients with chronic

    or treatment-resistant disorders.

    Partial Hospital: A less restrictive day

    treatment alternative to inpatient care for

    patients with severe behavioral disorders

    requiring more structure and intervention thanoutpatient care.

    Outpatient Services: Individual and family

    psychotherapy,medication management and

    comprehensive psychological assessment

    services to help diagnose and evaluate a childs

    need for treatment.

    Not quite designed

    Three-panel brochure is the office

    workhorse, but the problem with

    panels is that we tend to design

    simply by filling them up (right)!One . . . two . . . done!

    Before

  • 7/29/2019 Before and After 0635

    3/21

    Before&After

    3of13

    XiBAmagazine.com UMake a theme 3of13

    Make a theme 0635

    Problem: It all looks alike

    The before is a letterfold brochure that was designed by filling panels with text. Althoughevery panel tells a different piece of the SMHC story, to the reader it all looks alike.

    Inside

    Colored subheads punctuate the gray. Although theyre bigger,

    bolder and even a different style from the text, the differences are

    not great enough; the page still looks gray. To punctuate effectively,

    differences must be verydifferent.

    Headlines and drop caps stand

    atop the panels like tombstones,

    clinically identifying each section but

    offering neither cheer nor welcome.

    Be careful when using more than

    one drop cap; readers are extremely

    good pattern seekers and will con-

    nect the caps instantlywhich

    means theyll want to know what

    they spell!

    About kids andmental health

    Mental health is how we feel about

    ourselves and the world around us.

    While nearly everybody feels down

    occasionally,a persistant blue mood might be

    the warning sign of diagnosable mental health

    problem.

    Its not just adults who are affected by mental

    health problems. Children suffer too. That

    is especially tragic, because every young

    person deserves the right to feel good about

    themselves. To be happy.To feel a sense of self-

    worth. To be productive.

    Mental illness is a disease that can prevent this.

    Mental, emotional or behavioral problems that

    affect kids and their families include depression,

    anxiety, and disorders such as bipolar, conduct,

    eating, attention deficit-hyperactivity, obsessive

    compulsive, and substance use disorders.

    No one is immune. Mental illness affects children

    of all backgrounds. However, high risk factors

    include: physical problems, intellectual disabilities,

    low birth weight, family history of mental and

    addictive disorders, poverty, separation, and

    caregiver abuse and neglect.

    The need forservices is growing

    One in five children is affected by a

    diagnosable mental health problem

    every year. Nearly ten percent

    of young people have a serious emotional

    disturbance that severely disrupts their daily

    life. Two-thirds of the children who need help

    wont get it.

    Without appropriate treatment, mental health

    problems can lead to school failure, family

    discord, alcohol and drug abuse, violence, jail

    and even suicide.

    Help is available. Effective interventions and

    drug treatments exist. And with help, a child can

    learn to cope with his or her illness and live a

    happy,productive life.

    Treatment is cost effective, too. One study

    showed that $1 invested in prevention and

    intervention saves $7 in juvenile justice and

    welfare costs. We know it is more difficult and

    more costly to resolve problems later. The

    early years represent our best chance to avert

    serious mental health and social problems

    down the road.

    We can help. If youre concerned about a

    childs behavior or mood, please call us at

    (210) 616-0300.Dont let anything stand in

    the way of your childs healthy future.

    You can help, too. Your support of Southwest

    Mental Health Center can help a child recover

    and succeed in life.

    There is hope forchildren and youth

    Southwest Mental Health Center offers a

    wide range of specialized mental health

    care services to improve the health of

    children and adolescents, support the family

    through the patients recovery and work

    with the community to refer patients and

    their families to additional resources. Our

    confidential and comprehensive treatment is

    tailored to meet each patient and familys needs.

    Interdisciplinary treatment teams are directed

    by psychiatric physicians. Family involvement

    in treatment planning is an important part of

    overall care.

    Acute Care:24-Hour, intensive inpatient

    hospitalization for children and adolescents with

    severe psychiatric disorders designed to stabilize

    a crisis situation.

    Residential Inpatient Care: A highly

    structured environment for patients with chronic

    or treatment-resistant disorders.

    Partial Hospital: A less restrictive day

    treatment alternative to inpatient care for

    patients with severe behavioral disorders

    requiring more structure and intervention than

    outpatient care.

    Outpatient Services: Individual and family

    psychotherapy, medication management and

    comprehensive psychological assessment

    services to help diagnose and evaluate a childs

    need for treatment.

    l i i

    l i i i

    i wit i l i

    quiring more str i ioutpatient care.

    Outpatient Service I i i l il

    psychotherapy, medic i

    comprehensive psyc l i l

    vices to help i l il

    Horizontal barcreates panel-to-

    panel continuity

    but adds noth-

    ing to the design

    or the stories.

    And while blue is

    everyones favor-

    ite color, its chilly

    and therefore

    inappropriate for

    this project, whichrequires warmth,

    humanity and

    touchability.

  • 7/29/2019 Before and After 0635

    4/21

    Before&After

    4of13

    XiBAmagazine.com UMake a theme 4of13

    Make a theme 0635

    Problem: Its all rectangles

    The color cover is a point of interest, but the boy is the only child in the brochure,and the hard-edged, rectangular layout tends to isolate him further.

    Its a rectangular world Generally

    speaking, when a subject needs softening

    you want to avoid rectangular elements.(A) Although hes in a meadow, the rectan-

    gular frame acts as a corral, isolating and

    confining the boy inappropriately. (B) Note

    the photo, text blocks, blue bar, headlines

    and logo are all rectangles.

    B

    Outside

    A legacy of service

    Over our 115 years of community

    service, Southwest Mental Health

    Center has grown from a downtown

    orphanage into a regional provider of specialized

    mental health services for children and

    adolescents. Our name and work have changed

    over the years, but our emphasis has always

    remained the well-being of children.

    Today, Southwest Mental Health Center is

    the only nonprofit specialty hospital of its kind

    in South Texasand the last hope for many

    children and families struggling with mental

    illness.

    Southwest Mental Health Center is

    dedicated to providing effective mental health

    services to children, adolescents and their

    families to help them overcome the disabling

    effects of mental illness, and improve their ability

    to function successfully at home, at school, and

    in the community.

    Through our dedicated staff and

    individualized treatment programs, we are

    giving troubled children a better chance in life

    to develop to their full potential. Ultimately, we

    are making our communities safer and more

    liveable, as fewer children will experience the

    downward spiral of serious mental disturbance

    in their adolescent and adult years. Together

    with a caring community, we can ensure that

    every child who needs help gets it.

    SOUTHWEST MENTAL HEALTH CENTER

    Serving children, adolescents & families since 1886.

    SMHC at a glance

    Established: 1886Location: South Texas Medical CenterChild & Adolescent Programs:

    Inpatient Acute Care

    Sub-acute Care

    Outpatient Services

    Partial Hospital Program

    Assessment and Evaluation Services

    Facilities: Campus includes a 40-bed Hospital,Partial program, Outpatient Clinic, Activity and

    Education Building, Dining Hall, Swimming Pool &

    Recreational Areas

    Licenses: Texas Department of Health,Texas Department of Mental Health and Mental

    Retardation

    Accreditation:Joint Commission onAccreditation of Healthcare Organizations

    Affiliations: University of Texas HealthScience Center at San Antonio, Trinity University,

    St. Marys University, Our Lady of the Lake

    University, Northside I.S.D.

    Funding: Medicaid, Commercial Insurance,Mental Health Authorities, United Way and

    Private Contributions

    IRS Status: Not-for-profit 501(c)(3)

    Take your childsmental health

    seriously. We do.

    SOUTHWEST MENTAL HEALTH CENTER

    8535 Tom Slick Dr., San Antonio, TX 78229

    210-616-0300 www.smhc.org

    A

  • 7/29/2019 Before and After 0635

    5/21

    Before&After

    5of13

    XiBAmagazine.com UMake a theme 5of13

    Make a theme 0635

    Theres the story!

    Same information, same space, but the makeover brings the brochure new life. It nowhas a community of children, and stories that were invisible are clear and inviting.

    What a change!A hierarchy of elements from big

    to small share space comfortably

    in this multi-faceted layout. Differ-

    ent column widths tell the South-

    west story with pace and inflec-

    tion, tying the elements together

    while keeping them apart. Butter-

    fly provides a point of focus as

    well as color and shape, which

    softens the natural rectangles of

    the page. Oranges and yellows arewarm, happy colors, and green

    is the color of hope and new life.

    On the cover (far left), our young

    patient is not alone but getting

    the care she needs.

    Mental health is how we feel about ourselves

    and the world around us. While nearly every-

    body feels its easy for parents to recognize

    when a child has a high fever, a childs mental

    health may be more difficult to identify.

    Mental health problems cant always be seen.

    But many symptoms can be recognized.

    Mental health problems affect one in

    every fiveyoung people at any given time.

    Some mental health problems are severe

    enough to disrupt daily life and a childs

    ability to function. Such serious disturbances

    affect one in every 20 young people.

    Tragically, an estimated two-thirds of all

    children with mental health problems

    are not getting the help they need.

    Without help, serious mental health

    problems can lead to school failure, alcohol

    or other drug abuse, family discord, violence,

    or even suicide.

    Help is available. Effective interventions

    and drug treatments exist. And with help, a

    child can learn to copewith his or her illness

    and feel productive, worthwhile and happy.

    If youre concerned about the life and

    health of a child, seek help immediately. Talk

    to your doctor, school counselor, or other

    mental health professional who is trained to

    assess whether or not your child has a mental

    health problem.

    Dont let anythingstand in the way of

    your childs healthy future.

    Important words about kids and mental health . . .

    Acute Care:24-hour, intensive

    inpatient hospital-

    ization for childrenand adolescents with

    severe psychiatric

    disorders designed

    to stabilize a crisis

    situation.

    ResidentialInpatient Care:A highly structured

    environment forpatients with chronic

    or treatment-resistant

    disorders.

    OutpatientServices:Individual and family

    psychotherapy, medi-cation management

    and comprehensive

    psychological

    assessment services

    to help diagnose and

    evaluate a childs

    need for treatment.

    Partial Hospital:A less restrictive day

    treatment alternative

    to inpatient care forpatients with severe

    behavioral disorders

    requiring more struc-

    ture and intervention

    than outpatient care.

    Southwest Mental Health Centeroffers a wide range ofspecialized mental health care services to improve the health

    of children and adolescents, support the family through their

    childs recovery and work with the community to refer patientsand their families to additional resources. Our confidential,

    comprehensive treatment is tailored to meeteach patient and familys needs. Psychiatric

    physicians direct interdisciplinary treatment

    teams. Family involvement in treatmentplanning is an important part of overall care.

    THEREIS HOPE

    FORCHILDREN

    ANDYOUTH

    Takeyourchildsmentalhealthseriously.

    Wedo.southwestm

    ental healthcenter

    After

  • 7/29/2019 Before and After 0635

    6/21

    Before&After

    6of13

    XiBAmagazine.com UMake a theme 6of13

    Make a theme 0635

    Cover image is key

    The cover image is the key message-maker; it sets the tone and establishes the readersframe of reference. Image and headline are seen together and must work as one.

    Takeyour childsmental health

    seriously.

    We do.

    SOUTHWEST MENTAL HEALTH CENTER

    A LEGACY OF SERVICE

    Over our many years of community

    service, Southwest Mental Health Centerhas grown from a downtown orphanage

    into a regional provider of specialized

    mental health services for children

    and adolescents. Our name and work

    have changed over the years, but our

    emphasis has always remained the well-

    being of children.

    Today, Southwest Mental Health

    Center is the only nonprofit specialty

    hospital of its kind i n South Texasand

    the last hope for many children and

    families struggling with mental illness.

    Southwest Mental Health Center is

    dedicated to providing effective mental

    health services to children, adolescents

    and their families to help them over-

    come the disabling effects of mental ill-

    ness, and improve their ability to func-

    tion successfully at home, at school,

    and in the community.

    Through our dedicated staff and

    individualized treatment programs, we

    are giving troubled children a better

    chance in life to develop to their fullpotential. Ultimately, we are making

    our communities safer and more live-

    able, as fewer children will experience

    the downward spiral of serious mental

    disturbance in their adolescent and

    adult years. Together with a caring com-

    munity, we can ensure that every child

    who needs help gets it.southwest mental health center

    8535 Tom Slick Drive, San Antonio, TX 78229

    210-616-0300 www.smhc.org

    SMHC at a glance

    Established: 1886

    Location: South Texas Medical Center

    Child & Adolescent Programs: Acute Care

    Residential Inpatient Care

    Partial (Day) Hospital

    Outpatient Treatment Services

    Psychological Evaluation Services

    Facilities: Secure, family-friendly campus includesa 40-bed Hospital, Outpatient Clinic, Activity and

    Education Building, Dining Hall, Swimming Pool &

    Recreational Areas

    Licenses: Texas Department of Health, TexasDepartment of Mental Health and Mental Retardation

    Accreditation:Joint Commission on Accreditation ofHealthcare Organizations

    Affiliations: University of Texas Health Science Centerat San Antonio, Trinity University, St. Marys University,

    Our Lady of the Lake University, Northside I.S.D.

    Funding: Medicaid, Commercial Insurance, MentalHealth Authorities, United Way and Private Contributions

    southwest mental health center

    Simple images are more powerful

    (Above) The self-absorbed boy in the meadow is not only

    alonea problem of mental illnessbut the photo iscomplex, with many competing lines and surfaces, and

    the point of the message is lost. In contrast is the clarity

    of the after. The girl is at peace in the nearness of a care-

    giver, a key concept in the brochure. Note the simplic-

    ity of the image; despite radical cropping, a few strong

    lines tell us everything we need to knowand provide a

    smooth backdrop for the headline.

    OutsideBefore After

  • 7/29/2019 Before and After 0635

    7/21

    Before&After

    7of13

    XiBAmagazine.com UMake a theme 7of13

    Make a theme 0635

    Panels handle separate jobs

    The three outside panels are seen independently, and each has a different job. Thecover panel draws the reader in; the back panel provides key data at a glance.

    Follow the panels, but differentiate

    To visually differentiate the outside panels, each

    has been given a unique value: medium, white,dark. Because bullet points and choppy para-

    graphs (center panel) can be messy, they should

    be cushioned by wide, empty margins. Common

    typography (note the headline style) is a point

    of unity among the differences.

    Takeyour childsmental health

    seriously.

    We do.

    SOUTHWEST MENTAL HEALTH CENTER

    A LEGACY OF SERVICE

    Over our many years of community

    service, Southwest Mental Health Centerhas grown from a downtown orphanage

    into a regional provider of specialized

    mental health services for children

    and adolescents. Our name and work

    have changed over the years, but our

    emphasis has always remained the well-

    being of children.

    Today, Southwest Mental Health

    Center is the only nonprofit specialty

    hospital of its kind i n South Texasand

    the last hope for many children and

    families struggling with mental illness.

    Southwest Mental Health Center is

    dedicated to providing effective mental

    health services to children, adolescents

    and their families to help them over-

    come the disabling effects of mental ill-

    ness, and improve their ability to func-

    tion successfully at home, at school,

    and in the community.

    Through our dedicated staff and

    individualized treatment programs, we

    are giving troubled children a better

    chance in life to develop to their fullpotential. Ultimately, we are making

    our communities safer and more live-

    able, as fewer children will experience

    the downward spiral of serious mental

    disturbance in their adolescent and

    adult years. Together with a caring com-

    munity, we can ensure that every child

    who needs help gets it.southwest mental health center

    8535 Tom Slick Drive, San Antonio, TX 78229

    210-616-0300 www.smhc.org

    SMHC at a glance

    Established: 1886

    Location: South Texas Medical Center

    Child & Adolescent Programs: Acute Care

    Residential Inpatient Care

    Partial (Day) Hospital

    Outpatient Treatment Services

    Psychological Evaluation Services

    Facilities: Secure, family-friendly campus includesa 40-bed Hospital, Outpatient Clinic, Activity and

    Education Building, Dining Hall, Swimming Pool &

    Recreational Areas

    Licenses: Texas Department of Health, TexasDepartment of Mental Health and Mental Retardation

    Accreditation:Joint Commission on Accreditation ofHealthcare Organizations

    Affiliations: University of Texas Health Science Centerat San Antonio, Trinity University, St. Marys University,

    Our Lady of the Lake University, Northside I.S.D.

    Funding: Medicaid, Commercial Insurance, MentalHealth Authorities, United Way and Private Contributions

    southwest mental health center

    Outside Back panel Cover panel

  • 7/29/2019 Before and After 0635

    8/21

    Before&After

    8of13

    XiBAmagazine.com UMake a theme 8of13

    Make a theme 0635

    THERE

    ISHOPEFOR

    CHILDRENAND

    YOUTH

    A multi-faceted presentation

    Varying column widths, type sizes, values and colors express levels of conversationand give the reader many points of entry. Note the folds are disregarded.

    A page anchored by hope

    The most important statement in the brochure anchors

    the design. Set in all caps on extremely tight leading

    (54/39) and carefully wrapped around three photos, the

    headline is an umbrella to which everything else will

    relate and leaves no doubt what the hospital stands for.

    THERE

    IS HOPEFOR

    CHILDRENAND

    YOUTH

    Inside Note the flat edges

    The layout starts

    at the headline . . .

    . . . and everything

    relates back to it.

    Mental health is how we feel about ourselves

    and the world around us. While nearly every-

    body feels its easy for parents to recognize

    when a child has a high fever, a childs mental

    health may be more difficult to identify.

    Mental health problems cant always be seen.

    But many symptoms can be recognized.

    Mental health problems affect one in

    every fiveyoung people at any given time.

    Some mental health problems are severe

    enough to disrupt daily life and a childs

    ability to function. Such serious disturbances

    affect one in every 20 young people.

    Tragically, an estimated two-thirds of all

    children with mental health problems

    are not getting the help they need.

    Without help, serious mental health

    problems can lead to school failure, alcohol

    or other drug abuse, family discord, violence,

    or even suicide.

    Help is available. Effective interventions

    and drug treatments exist. And with help, a

    child can learn to copewith his or her illness

    and feel productive, worthwhile and happy.

    If youre concerned about the life and

    health of a child, seek help immediately. Talk

    to your doctor, school counselor, or other

    mental health professional who is trained to

    assess whether or not your child has a mental

    health problem.

    Dont let anythingstand in the way of

    your childs healthy future.

    Important words about kids and mental health . . .

    Acute Care:24-hour, intensive

    inpatient hospital-

    ization for childrenand adolescents with

    severe psychiatric

    disorders designed

    to stabilize a crisis

    situation.

    ResidentialInpatient Care:A highly structured

    environment forpatients with chronic

    or treatment-resistant

    disorders.

    OutpatientServices:Individual and family

    psychotherapy, medi-cation management

    and comprehensive

    psychological

    assessment services

    to help diagnose and

    evaluate a childs

    need for treatment.

    Partial Hospital:A less restrictive day

    treatment alternative

    to inpatient care forpatients with severe

    behavioral disorders

    requiring more struc-

    ture and intervention

    than outpatient care.

    Southwest Mental Health Centeroffers a wide range ofspecialized mental health care services to improve the health

    of children and adolescents, support the family through their

    childs recovery and work with the community to refer patientsand their families to additional resources. Our confidential,

    comprehensive treatment is tailored to meeteach patient and familys needs. Psychiatric

    physicians direct interdisciplinary treatmentteams. Family involvement in treatment

    planning is an important part of overall care.

    THEREIS HOPE

    FORCHILDREN

    ANDYOUTH

  • 7/29/2019 Before and After 0635

    9/21

    Before&After

    9of13

    XiBAmagazine.com UMake a theme 9of13

    Make a theme 0635

    Mental healthis howwe feelabout ourselves

    andthe worldaroundus. While nearly every-

    body feels its easy for parents to recognize

    whenachildhas ahighfever, achilds mental

    healthmay be more difficult to identify.

    Mental healthproblems cant always be seen.

    But many symptoms canbe recognized.

    Mental healthproblems affect one in

    every five youngpeople at any giventime.

    Some mental healthproblems are severe

    enoughto disrupt daily life andachilds

    ability to function.Suchserious disturbances

    affect one inevery 20youngpeople.

    Tragically,anestimatedtwo-thirds ofall

    childrenwithmental healthproblems

    are not gettingthe help they need.

    Without help,serious mental health

    problems canleadto school failure,alcohol

    or other drugabuse,family discord,violence,

    or evensuicide.

    Helpisavailable. Effective interventions

    anddrugtreatments exist.Andwith help,a

    childcan learn tocope withhis or her illness

    andfeel productive,worthwhile andhappy.

    Ifyoure concernedabout the life and

    healthofa child,seek help immediately.Talk

    to your doctor,school counselor,or other

    mental healthprofessional who is trainedto

    assess whether or not your childhas amental

    healthproblem.

    Dont let anythingstandinthe way of

    your childs healthy future.

    Important words about kids and mental health . . .

    Acute Care:24-hour,intensive

    inpatient hospital-

    izationfor children

    andadolescents with

    severe psychiatric

    disorders designed

    to stabilize acrisis

    situation.

    ResidentialInpatient Care:Ahighly structured

    environment for

    patients withchronic

    or treatment-resistant

    disorders.

    OutpatientServices:Individual andfamily

    psychotherapy,medi-

    cationmanagement

    andcomprehensive

    psychological

    assessment services

    to help diagnose and

    evaluate achilds

    needfor treatment.

    PartialHospital:Aless restrictive day

    treatment alternative

    to inpatient care for

    patients withsevere

    behavioral disorders

    requiringmore struc-

    ture andintervention

    thanoutpatient care.

    Southwest MentalHealth Center offers awide rangeofspecialized mentalhealth careservicesto improvethe healthofchildren and adolescents,supportthefamily through theirchildsrecovery and workwith thecommunity to referpatientsand theirfamilies to additionalresources.Ourconfidential,

    comprehensivetreatmentis tailored to meeteach patientand familys needs.Psychiatricphysicians directinterdisciplinary treatmentteams.Family involvementin treatmentplanning is an importantpartof overallcare.

    THEREIS

    HOPEFOR

    CHILDRENAND

    YOUTH

    Bi-level typography

    Careful typography creates stories within stories. Pull out key thoughts in a contrastingtypeface and darker value; the reader can then browse lightly or read deeper.

    Mental health is how we feel about ourselves

    and the world around us. While nearly every-

    body feels its easy for parents to recognize

    when a child has a high fever, a childs mental

    health may be more difficult to identify.

    Mental health problems cant always be seen.

    But many symptoms can be recognized.

    Mental health problems affect one in

    every fiveyoung people at any given time.

    Some mental health problems are severe

    enough to disrupt daily life and a childs

    ability to function. Such serious disturbances

    affect one in every 20 young people.

    Tragically, an estimated two-thirds of all

    children with mental health problems are not

    getting the help they need.

    Without help, serious mental health

    problems can lead to school failure, alcohol

    or other drug abuse, family discord, violence,

    or even suicide.

    Help is available. Effective interventions

    and drug treatments exist. And with help, a

    child can learn to copewith his or her illness

    and feel productive, worthwhile and happy.

    If youre concerned about the life and

    health of a child, seek help immediately. Talk

    to your doctor, school counselor, or other

    mental health professional who is trained to

    assess whether or not your child has a mental

    health problem.

    Dont let anythingstand in the way of

    your childs healthy future.

    Important words about kids and mental health . . .A complex story has many facets

    The designer can make reading easier and more interesting by

    breaking a story into visual parts. Left, with no editorial input atall, a browser level was created for the reader simply by high-

    lighting key words in an ordinary galley of type. Note below the

    number of key thoughts that have been highlighted on the page;

    each labels and clarifies a different facet of its story.

    Mental healthis howwe feelabout ourselves

    andthe worldaroundus. While nearly every-

    body feels its easy for parents to recognize

    whenachildhas ahighfever, achilds mental

    healthmay be more difficult to identify.

    Mental healthproblems cant always be seen.

    But many symptoms canbe recognized.

    Mental healthproblems affect one in

    every five youngpeople at any giventime.

    Some mental healthproblems are severe

    enoughto disrupt daily life andachilds

    ability to function.Suchserious disturbances

    affect one inevery 20youngpeople.

    Tragically,anestimatedtwo-thirds ofall

    childrenwithmental healthproblems

    are not gettingthe help they need.

    Without help,serious mental health

    problems canleadto school failure,alcohol

    or other drugabuse,family discord,violence,

    or evensuicide.

    Helpis available.Effective interventions

    anddrugtreatments exist.Andwith help,a

    childcan learn tocope withhis or her illness

    andfeel productive,worthwhile andhappy.

    Ifyoure concernedabout the life and

    healthofa child,seek help immediately.Talk

    to your doctor,school counselor,or other

    mental healthprofessional who is trainedto

    assess whether or not your childhas amental

    healthproblem.

    Dont let anythingstandinthe way of

    your childs healthy future.

    Important words about kids and mental health . . .

    Acute Care:24-hour,intensive

    inpatient hospital-

    izationfor children

    andadolescents with

    severe psychiatric

    disorders designed

    to stabilize acrisis

    situation.

    ResidentialInpatient Care:Ahighly structured

    environment for

    patients withchronic

    or treatment-resistant

    disorders.

    OutpatientServices:Individual andfamily

    psychotherapy,medi-

    cationmanagement

    andcomprehensive

    psychological

    assessment services

    to help diagnose and

    evaluate achilds

    needfor treatment.

    PartialHospital:Aless restrictive day

    treatment alternative

    to inpatient care for

    patients withsevere

    behavioral disorders

    requiringmore struc-

    ture andintervention

    thanoutpatient care.

    Southwest MentalHealth Center offers awide rangeofspecialized mentalhealth careservices to improvethehealthofchildren and adolescents, supportthefamily through theirchilds recovery and workwith thecommunity to referpatientsand theirfamilies to additionalresources. Our confidential,

    comprehensivetreatmentis tailored to meeteach patientand familys needs. Psychiatricphysicians directinterdisciplinary treatmentteams. Family involvementin treatmentplanning isan importantpartof overallcare.

    THEREIS

    HOPEFOR

    CHILDRENAND

    YOUTH

  • 7/29/2019 Before and After 0635

    10/21

    Before&After

    10of13

    XiBAmagazine.com U

    Make a theme 0635

    Make a theme 10of13

    Butterfly makes a theme

    Fluttering across the heavy topic is a hopeful little butterfly. This was key to the makeover.The butterfly provided the color palette and visual continuity from section to section.

    Color, continuityand touchability

    A theme is a color or shape or image that ties the ele-ments of the brochure together by giving them a consis-

    tentor repetitivelook and feel. In this case, the butter-

    fly was duplicated and placed intermittently throughout

    the brochure, and its simple color palette was picked up

    in the headlines. Just as important as its visual properties

    are its message-making qualities; the butterfly is light,

    non-threatening and touchable, and its presence repre-

    sents hope to those in the dungeons of mental illness.

    Inside

    Butterfly connects front to back.

    Mental health is how we feel about ourselves

    and the world around us. While nearly every-

    body feels its easy for parents to recognize

    when a child has a high fever, a childs mental

    health may be more difficult to identify.

    Mental health problems cant always be seen.

    But many symptoms can be recognized.

    Mental health problems affect one in

    every fiveyoung people at any given time.

    Some mental health problems are severe

    enough to disrupt daily life and a childs

    ability to function. Such serious disturbances

    affect one in every 20 young people.

    Tragically, an estimated two-thirds of all

    children with mental health problems

    are not getting the help they need.

    Without help, serious mental health

    problems can lead to school failure, alcohol

    or other drug abuse, family discord, violence,

    or even suicide.

    Help is available. Effective interventions

    and drug treatments exist. And with help, a

    child can learn to copewith his or her illness

    and feel productive, worthwhile and happy.

    If youre concerned about the life and

    health of a child, seek help immediately. Talk

    to your doctor, school counselor, or other

    mental health professional who is trained to

    assess whether or not your child has a mental

    health problem.

    Dont let anythingstand in the way of

    your childs healthy future.

    Important words about kids and mental health . . .

    Acute Care:24-hour, intensive

    inpatient hospital-

    ization for childrenand adolescents with

    severe psychiatric

    disorders designed

    to stabilize a crisis

    situation.

    ResidentialInpatient Care:A highly structured

    environment forpatients with chronic

    or treatment-resistant

    disorders.

    OutpatientServices:Individual and family

    psychotherapy, medi-cation management

    and comprehensive

    psychological

    assessment services

    to help diagnose and

    evaluate a childs

    need for treatment.

    Partial Hospital:A less restrictive day

    treatment alternative

    to inpatient care forpatients with severe

    behavioral disorders

    requiring more struc-

    ture and intervention

    than outpatient care.

    Southwest Mental Health Centeroffers a wide range ofspecialized mental health care services to improve the health

    of children and adolescents, support the family through their

    childs recovery and work with the community to refer patientsand their families to additional resources. Our confidential,

    comprehensive treatment is tailored to meeteach patient and familys needs. Psychiatric

    physicians direct interdisciplinary treatment

    teams. Family involvement in treatmentplanning is an important part of overall care.

    THEREIS HOPE

    FORCHILDREN

    ANDYOUTH

    -

    -

    -

    -

    -

    southwest mental healt

    8535 Tom Slick Drive, San Antoni ,

    210-616-0300 www.sm . r

    1

    i l ril l r r :

    ri i l I i r

    r i l i l

    i r r i

    l i l l i r i

    r , il - ri l i l- i l , i li i , i i i il i ,

    i i ll, i i l r i l r

    r l , r ll l r i

    i i i r i i l r r i i

    i r i l i r i ,ri i i r i , . r i r i , r i r i ,

    r i I . . .

    i i , r i l I r , l lri i , i ri ri i

  • 7/29/2019 Before and After 0635

    11/21

    Before&After

    11of13

    XiBAmagazine.com U

    Make a theme 0635

    Make a theme 11of13

    Mental health is how we feel about ourselves

    and the world around us. While nearly every-

    body feels its easy for parents to recognize

    when a child has a high fever, a childs mental

    health may be more difficult to identify.

    Mental health problems cant always be seen.

    But many symptoms can be recognized.

    Mental health problems affect one in

    every fiveyoung people at any given time.

    Some mental health problems are severe

    enough to disrupt daily life and a childs

    ability to function. Such serious disturbances

    affect one in every 20 young people.

    Tragically, an estimated two-thirds of all

    children with mental health problems

    are not getting the help they need.

    Without help, serious mental health

    problems can lead to school failure, alcohol

    or other drug abuse, family discord, violence,

    or even suicide.

    Help is available. Effective interventions

    and drug treatments exist. And with help, a

    child can learn to copewith his or her illness

    and feel productive, worthwhile and happy.

    If youre concerned about the life and

    health of a child, seek help immediately. Talk

    to your doctor, school counselor, or other

    mental health professional who is trained to

    assess whether or not your child has a mental

    health problem.

    Dont let anythingstand in the way of

    your childs healthy future.

    Important words about kids and mental health . . .

    Acute Care:24-hour, intensive

    inpatient hospital-

    ization for childrenand adolescents with

    severe psychiatric

    disorders designed

    to stabilize a crisis

    situation.

    ResidentialInpatient Care:A highly structured

    environment forpatients with chronic

    or treatment-resistant

    disorders.

    OutpatientServices:Individual and family

    psychotherapy, medi-cation management

    and comprehensive

    psychological

    assessment services

    to help diagnose and

    evaluate a childs

    need for treatment.

    Partial Hospital:A less restrictive day

    treatment alternative

    to inpatient care forpatients with severe

    behavioral disorders

    requiring more struc-

    ture and intervention

    than outpatient care.

    Southwest Mental Health Centeroffers a wide range ofspecialized mental health care services to improve the health

    of children and adolescents, support the family through their

    childs recovery and work with the community to refer patientsand their families to additional resources. Our confidential,

    comprehensive treatment is tailored to meeteach patient and familys needs. Psychiatric

    physicians direct interdisciplinary treatment

    teams. Family involvement in treatmentplanning is an important part of overall care.

    THEREIS HOPE

    FORCHILDREN

    ANDYOUTH

    On a page of rectangles, a curvy counterpoint

    Finally, graphics carve esses atop the rectangular page, gracefully connecting topto bottom. Similar sizes make all seven objects work in unison.

    Mental health is how we feel about ourselves

    and the world around us. While nearly every-

    body feels its easy for parents to recognize

    when a child has a high fever, a childs mental

    health may be more difficult to identify.

    Mental health problems cant always be seen.

    But many symptoms can be recognized.

    Mental health problems affect one in

    every fiveyoung people at any given time.

    Some mental health problems are severe

    enough to disrupt daily life and a childs

    ability to function. Such serious disturbances

    affect one in every 20 young people.

    Tragically, an estimated two-thirds of all

    children with mental health problems

    are not getting the help they need.

    Without help, serious mental health

    problems can lead to school failure, alcohol

    or other drug abuse, family discord, violence,

    or even suicide.

    Help is available. Effective interventions

    and drug treatments exist. And with help, a

    child can learn to copewith his or her illness

    and feel productive, worthwhile and happy.

    If youre concerned about the life and

    health of a child, seek help immediately. Talk

    to your doctor, school counselor, or other

    mental health professional who is trained to

    assess whether or not your child has a mental

    health problem.

    Dont let anythingstand in the way of

    your childs healthy future.

    Important words about kids and mental health . . .

    Acute Care:24-hour, intensive

    inpatient hospital-

    ization for childrenand adolescents with

    severe psychiatric

    disorders designed

    to stabilize a crisis

    situation.

    ResidentialInpatient Care:A highly structured

    environment forpatients with chronic

    or treatment-resistant

    disorders.

    OutpatientServices:Individual and family

    psychotherapy, medi-cation management

    and comprehensive

    psychological

    assessment services

    to help diagnose and

    evaluate a childs

    need for treatment.

    Partial Hospital:A less restrictive day

    treatment alternative

    to inpatient care forpatients with severe

    behavioral disorders

    requiring more struc-

    ture and intervention

    than outpatient care.

    Southwest Mental Health Centeroffers a wide range of

    specialized mental health care services to improve the healthof children and adolescents, support the family through their

    childs recovery and work with the community to refer patientsand their families to additional resources. Our confidential,

    comprehensive treatment is tailored to meet

    each patient and familys needs. Psychiatricphysicians direct interdisciplinary treatment

    teams. Family involvement in treatmentplanning is an important part of overall care.

    THEREIS HOPE

    FORCHILDREN

    ANDYOUTH

    Mechanical and organic The variety of columnwidths and type sizes keep the page engaging and

    the eye moving. Note above the page is first divided

    top to bottom, then each section is divided again;

    note especially the unusually narrow columns at the

    bottom. Left, overlaying the rectangular format are

    three butterflies from large to small and the chil-

    drens photos, which follow sweeping S curves and

    provide a softening counterpoint to the layout.

    Inside

    Wide/ light Narrow/dark

  • 7/29/2019 Before and After 0635

    12/21

    Before&After

    12of13

    XiBAmagazine.com U

    Make a theme 0635

    Make a theme 12of13

    Takeyour childsmental health

    seriously.

    We do.

    SOUTHWEST MENTAL HEALTH CENTER

    A LEGACY OF SERVICE

    Over our many years ofcommunity

    service,Southwest Mental HealthCenter

    has grownfrom adowntownorphanage

    into aregional provider ofspecialized

    mental healthservices for children

    and adolescents.Our name andwork

    have changedover the years,but our

    emphasis has always remainedthe well-

    beingofchildren.

    Today,Southwest Mental Health

    Center is the only nonprofit specialty

    hospital ofits kindin SouthTexasand

    the last hope for many childrenand

    families strugglingwithmental illness.

    Southwest Mental HealthCenter is

    dedicatedt o providingeffective mental

    healthservices to children,adolescents

    andtheir families to help them over-

    come the disablingeffects ofmental ill-

    ness,and improve their ability to func-tionsuccessfully at home,at school,

    andin the community.

    Throughour dedicatedstaffand

    individualizedtreatment programs,we

    are givingtroubledchildrena better

    chance inlife to develop to their full

    potential.Ultimately, we are making

    our communities safer andmore live-

    able,as fewer childrenwill experience

    the downwardspiral ofserious mental

    disturbance intheir adolescent and

    adult years.Together witha caringcom-

    munity,we cane nsure that every child

    who needs help gets it.southwest mental health center

    8535Tom Slick Drive, SanAntonio,TX78229210-616-0300www.smhc.org

    SMHC at a glance

    Established: 1886

    Location: South Texas Medical CenterChild & Adolescent Programs:

    Acute Care

    Residential Inpatient Care

    Partial (Day) Hospital

    Outpatient Treatment Services

    Psychological Evaluation Services

    Facilities: Secure, family-friendly campus includesa 40-bed Hospital, Outpatient Clinic, Activity and

    Education Building, Dining Hall, Swimming Pool &

    Recreational Areas

    Licenses: Texas Department of Health, TexasDepartment of Mental Health and Mental Retardation

    Accreditation:Joint Commission on Accreditation ofHealthcare Organizations

    Affiliations:University of Texas Health Science Centerat San Antonio, Trinity University, St. Marys University,

    Our Lady of the Lake University, Northside I.S.D.

    Funding: Medicaid, Commercial Insurance, Mental

    Health Authorities, United Way and Private Contributions

    southwest mental health center

    Mental healthis how we feel about ourselves

    andthe worldaround us.While nearly every-

    body feels its easy for parents to recognize

    whenachildhas a highfever,a childs mental

    healthmay be more difficult to identify.

    Mental healthproblems cant always be seen.

    But many symptoms canbe recognized.

    Mental healthproblems affect one in

    every fiveyoungpeople at any giventime.

    Some mental healthproblems are severe

    enoughto disrupt daily life anda childs

    ability to function.Suchserious disturbances

    affect one inevery 20young people.

    Tragically,anestimated two-thirds ofall

    childrenwith mental healthproblems

    are not gettingthe help they need.

    Without help,serious mental health

    problems canleadto school failure,alcohol

    or other drugabuse, family discord,violence,

    or evensuicide .

    Help is available. Effective interventions

    anddrugtreatments exist.Andwithhelp,a

    childcan learn to copewithhis or her illness

    andfeel productive,worthwhile andhappy.

    Ifyoure concernedabout the life and

    healthof achild, seek help immediately.Talk

    to your doctor,school counselor,or other

    mental healthprofessional who is trainedto

    assess whether or not your childhas a mental

    healthproblem.

    Dont let anythingstandin the way of

    your childs healthy future.

    Important words about kids and mental health . . .

    Acute Care:24-hour,intensive

    inpatient hospital-

    izationfo r children

    andadolescents with

    severe psychiatric

    disorders designed

    to stabilize acrisis

    situation.

    ResidentialInpatient Care:Ahighly structured

    environment for

    patients withchr onic

    or treatment-resistant

    disorders.

    OutpatientServices:Individual andfamily

    psychotherapy,medi-

    cationm anagement

    andcomprehensive

    psychological

    assessment services

    to help diagnose and

    evaluate achilds

    needfor treatment.

    Partial Hospital:Aless restrictive day

    treatment alternative

    to inpatient care for

    patients withsevere

    behavioral disorders

    requiringmo re struc-

    ture andinterventi on

    thano utpatient care.

    Southwest Mental Health Centeroffers a wide range of

    specialized mental health care services to improve the healthof children and adolescents, support the family through theirchilds recovery and work with the community to refer patientsand their families to additional resources. Our confidential,

    comprehensive treatment is tailored to meet

    each patient and familys needs. Psychiatricphysicians direct interdisciplinary treatmentteams. Family involvement in treatmentplanning is an important part of overall care.

    THEREIS HOPE

    FORCHILDREN

    ANDYOUTH

    Article resources

    Typefaces

    1 (ac) ITC Goudy Sans Book

    a) 9/14 pt, b) 9/11 pt, c) 12/14 pt

    2 (ah) ITC Goudy Sans Bold

    a) 18/14 pt, b) 9/11 pt,

    c) 36/30 pt 25 letterspacing,

    d) 54/39 pt 50 letterspacing,

    e) 12/14 pt, f) 20/14 pt, g) 11/14 pt,h) 12/12.5 pt

    3 (ac) ITC Stone Serif Medium

    a) 10/14 pt, b) 8/10 pt, c) 8.5/11.5 pt

    4 Trajan Regular | 8/9.5 pt

    Southwest Mental Health Center

    8535 Tom Slick Drive

    San Antonio, Texas 78229

    www.smhc.org

    Colors

    C10 M9 Y12 K4

    C0 M60 Y80 K0

    C27 M0 Y72 K18

    C0 M0 Y0 K40

    C0 M0 Y0 K60

    C0 M0 Y0 K70

    5

    6

    7

    8

    9

    9

    10

    1a

    2a

    9

    9

    10

    10

    3a

    2b 2a 1b

    2c

    2c

    4 3b

    2f

    2g

    3a

    2h

    3c

    2d

    2e

    1c

    10

    4

  • 7/29/2019 Before and After 0635

    13/21

    Before&After

    13of13 | Printing formats

    XiBAmagazine.com U

    Make a theme 0635

    Make a theme 13of13

    Before & After magazine

    Before & After has been sharing its practical approach

    to graphic design since 1990. Because our modern world

    has made designers of us all (ready or not), Before &

    After is dedicated to making graphic design understand-

    able, useful and even fun for everyone.

    John McWade Publisher and creative director

    Gaye McWade Associate publisher

    Vincent Pascual Staff designerDexter Mark Abellera Staff designer

    Before & After magazine

    323 Lincoln Street, Roseville, CA 95678

    Telephone 916-784-3880

    Fax 916-784-3995

    E-mail [email protected]

    www http://www.bamagazine.com

    Copyright 2006 Before & After magazine, ISSN

    1049-0035. All rights reserved

    You may pass this article around, but you may not alter

    it, and you may not charge for it. You may quote brief

    sections for review. If you do this, please credit Before

    & After magazine, and let us know.To feature free

    Before & After articles on your Web site, please contact

    us. For permission to include all or part of this article in

    another work, please contact us.

    Subscribe to Before & After

    Subscribe to Before & After, and become a

    more capable, confident designer for pennies

    per article. To learn more, go to

    http://www.bamagazine.com/Subscribe

    E-mail this articleTo pass along a free copy of this article to

    others, click here.

    Join our e-list

    To be notified by e-mail of new articles as

    they become available, go to

    http://www.bamagazine.com/email

  • 7/29/2019 Before and After 0635

    14/21

    Back | Paper-saver format

    XiBAmagazine.com UBefore&After

    For paper-saver formatPrint: (Specify pages 1521)

    Before & After is made to fit your binder

    Before & After articles are intended for permanent reference. All are titled and numbered.

    For the current table of contents, click here. To save time and paper, a paper-saver format of this article,

    suitable for one- or two-sided printing, is provided on the following pages.

    Print

    Format: Landscape

    Page Size: Fit to Page

    Save

    Presentation format or

    Paper-saver format

    For presentation formatPrint: (Specify pages 113)

  • 7/29/2019 Before and After 0635

    15/21

    M

    ake

    at

    hem

    e

    Butterflygraphicbrightens

    agraybroc

    hure

    Before&After|www.ba

    magazine.com

    1of7

    Makea

    theme0635

    0635Makeatheme

    Mentalillnessisnotthetopic

    that

    sp

    ringsbrightlytomindw

    henwe

    thinkofchildren.Gigg

    les,love

    andhappyplayar

    emorelike

    whatweimagine

    .Thegoal

    ofmentalhealth

    careisto

    makethoseimagescome

    trueevenfortheillchild.

    Withthatinmind,San

    Antonios

    South

    westMentalHeathCen

    tergaveus

    alow-budgetrequestliftthedepressing

    grayn

    essfromitsbrochure,andgiveits

    difficultsubjectasenseoflightnessand

    hope

    alongwithrealclarity.

    Ke

    ytothemakeoverwasa

    littlebutter-

    flythatgaveusthefocalpoin

    t,colorand

    continuityweneeded.Havealook.

    Aboutkid

    san

    d

    men

    talh

    ealth

    Mentalhealthishowwefeelabout

    ourselvesandtheworldaroundus.

    Whilenearlyeverybodyfeelsdown

    occasionally,apersistantbluemoodmightbe

    thewarningsignofdiagnosablementalhealth

    problem.

    Itsnotjustadultswhoareaffectedbymental

    healthproblems.Childrensuffertoo.That

    isespeciallytragic,becauseeveryyoung

    persondeservestherighttofeelgoodabout

    themselves.Tobehappy.Tofeelasenseofself-

    worth.Tobeproductive.

    Mentalillnessisadiseasethatcanpreventthis.

    Mental,emotionalorbehavioralproblemsthat

    affectkidsandtheirfamiliesincludedepression,

    anxiety,anddisorderssuchasbipolar,conduct,

    eating,attentiondeficit-hyperactivity,obsessive

    compulsive,andsubstanceusedisorders.

    Nooneisimmune.Mentalillnessaffectschildren

    ofallbackgrounds.However,highriskfactors

    include:physicalproblems,intellectualdisabilities,

    lowbirthweight,familyhistoryofmentaland

    addictivedisorders,poverty,separation,and

    caregiverabuseandneglect.

    Th

    en

    eedfo

    r

    service

    sis

    g

    rowin

    g

    Oneinfivechildrenisaffectedbya

    diagnosablementalhe

    althproblem

    everyyear.Nearlyten

    percent

    ofyoungpeoplehaveaserious

    emotional

    disturbancethatseverelydisrup

    tstheirdaily

    life.Two-thirdsofthechildrenw

    honeedhelp

    wontgetit.

    Withoutappropriatetreatment,mentalhealth

    problemscanleadtoschoolfailure,family

    discord,alcoholanddrugabuse

    ,violence,jail

    andevensuicide.

    Helpisavailable.Effectiveinterventionsand

    drugtreatmentsexist.Andwith

    help,achildcan

    learntocopewithhisorherillnessandlivea

    happy,productivelife.

    Treatmentiscosteffective,too.Onestudy

    showedthat$1investedinpreventionand

    interventionsaves$7injuvenilejusticeand

    welfarecosts.Weknowitismo

    redifficultand

    morecostlytoresolveproblem

    slater.The

    earlyyearsrepresentourbestchancetoavert

    seriousmentalhealthandsocia

    lproblems

    downtheroad.

    Wecanhelp.Ifyoureconcernedabouta

    childsbehaviorormood,pleasecallusat

    (21

    0)61

    6-0

    300.Dontletanythingstandin

    thewayofyourchildshealthyfuture.

    Youcanhelp,too.YoursupportofSouthwest

    MentalHealthCentercanhelpachildrecover

    andsucceedinlife.

    Thereish

    opefor

    children

    an

    dyouth

    SouthwestMentalHealthCenteroffersa

    widerangeofspecializedmentalhealth

    careservicestoimprovethehealthof

    childrenandadolescents,supportthefamily

    throughthepatientsrecoveryandwork

    w

    iththecommunitytoreferpatientsand

    theirfamiliestoadditionalresources.Our

    confidentialandcomprehensivetreatmentis

    tailoredtomeeteachpatientandfamilysneeds.

    In

    terdisciplinarytreatmentteamsaredirected

    b

    ypsychiatricphysicians.Familyinvolvement

    in

    treatmentplanningisanimportantpartof

    o

    verallcare.

    A

    cuteCare

    :24-Hour,intensiveinpatient

    h

    ospitalizationforchildrenandadolescentswith

    severepsychiatricdisordersdesignedtostabilize

    a

    crisissituation.

    R

    esiden

    tialIn

    patien

    tCare

    :Ahighly

    structuredenvironmentforpatientswithchronic

    o

    rtreatment-resistantdisorders.

    P

    artialH

    ospital:Alessrestrictiveday

    treatmentalternativetoinpatientcarefor

    p

    atientswithseverebehavioraldisorders

    requiringmorestructureandinterventionthan

    o

    utpatientcare.

    O

    utpatien

    tService

    s:Individualandfamily

    p

    sychotherapy,medicationmanagementand

    comprehensivepsychologicalassessment

    servicestohelpdiagnoseandevaluateachilds

    n

    eedfortreatment.

    Notquitedesigned

    Three-pan

    elbrochureistheoffice

    workhorse,buttheproblemwith

    panelsisthatwetendtodesign

    simplyby

    fillingthemup(right)!

    One..

    .

    two...

    done!

    Before

  • 7/29/2019 Before and After 0635

    16/21

    Before&After|www.bamagazine.com

    2of7

    Makea

    theme0635

    0635Makeatheme

    Problem:Italllooksalike

    Thebeforeisalette

    rfoldbrochurethatwas

    designedbyfillin

    gpane

    lswithtext.Although

    every

    paneltellsad

    ifferentpieceoftheSM

    HCstory,tothereaderitalllooksalike.

    Inside

    Coloredsub

    headspunctuatethegray.Althou

    ghtheyrebigger,

    bolderandev

    enadifferentstylefromthetext,thedifferencesare

    notgreateno

    ugh;thepagestilllooksgray.Topunctuateeffectively,

    differencesm

    ustbevery

    different.

    H

    eadlinesanddropcapsstand

    atopthepanelsliketombstones,

    clinicallyidentifyingeachsectionbu

    t

    offeringneithercheernorwelcome.

    B

    ecarefulwhenusingmorethan

    onedropcap;readersareextremely

    goodpatternseekersandwillcon-

    nectthecapsinstantlywhich

    m

    eanstheyllwanttoknowwhat

    theyspell!

    Aboutkid

    s

    and

    men

    talh

    ealth

    Mentalhealthishow

    wefeelabout

    ourselvesandthe

    worldaroundus.

    Whilenearlyever

    ybodyfeelsdown

    occasionally,apersistantbluemoodmightbe

    thewarningsignofdiagnosablementalhealth

    problem.

    Itsnotjustadultswhoareaffectedbymental

    healthproblems.Childrensuffertoo.That

    isespeciallytragic,becauseeveryyoung

    persondeservestherighttofeelgoodabout

    themselves.Tobehappy.Tofeelasenseofself-

    worth.Tobeproductive.

    Mentalillnessisadiseasethat

    canpreventthis.

    Mental,emotionalorbehavior

    alproblemsthat

    affectkidsandtheirfamiliesincludedepression,

    anxiety,anddisorderssuchas

    bipolar,conduct,

    eating,attentiondeficit-hypera

    ctivity,obsessive

    compulsive,andsubstanceuse

    disorders.

    Nooneisimmune.Mentalilln

    essaffectschildren

    ofallbackgrounds.However,h

    ighriskfactors

    include:physicalproblems,inte

    llectualdisabilities,

    lowbirthweight,familyhistoryofmentaland

    addictivedisorders,poverty,se

    paration,and

    caregiverabuseandneglect.

    Th

    en

    eedfor

    service

    sis

    growin

    g

    Oneinfivechildrenisaffectedbya

    diagnosablementalhealthproblem

    everyyear.Nearlytenpercent

    ofyoungpeoplehaveaseriousemotional

    disturbancethatseverelydisruptstheirdaily

    life.Two-thirdsofthechildrenwhoneedhelp

    wontgetit.

    Withoutappropriatetreatment,mentalhealth

    problemscanleadtoschoolfailure,family

    discord,alcoholanddrugabuse,violence,jail

    andevensuicide.

    Helpisavailable.Effectiveinterventionsand

    drugtreatmentsexist.Andwithhelp,achildcan

    learntocopewithhisorherillnessandlivea

    happy,productivelife.

    Treatmentiscosteffective,too.Onestudy

    showedthat$1investedinpreventionand

    interventionsaves$7injuvenilejusticeand

    welfarecosts.Weknowitismoredifficultand

    morecostlytoresolveproblemslater.The

    earlyyearsrepresentourbestchancetoavert

    seriousmentalhealthandsocialproblems

    downtheroad.

    Wecanhelp.Ifyoureconcernedabouta

    childsbehaviorormood,pleasecallusat

    (21

    0)61

    6-0

    300.Dontletanythingstandin

    thewayofyourchildshealthyfuture.

    Youcanhelp,too.YoursupportofSouthwest

    MentalHealthCentercanhelpachildrecover

    andsucceedinlife.

    Th

    ereish

    opefor

    children

    an

    dyouth

    SouthwestMentalHealthCenteroffersa

    widerangeofspecializedmentalhealth

    careservicestoimprovethehealthof

    childrenandadolescents,supportthefamily

    throughthepatientsrecoveryandwork

    withthecommunitytoreferpatientsand

    theirfamiliestoadditionalresources.Our

    confidentialandcomprehensivetreatmentis

    tailoredtomeeteachpatientandfamilysneeds.

    Interdisciplinarytreatmentteamsaredirected

    bypsychiatricphysicians.Familyinvolvement

    intreatmentplanningisanimportantpartof

    overallcare.

    AcuteCare

    :24-Hour,intensiveinpatient

    hospitalizationforchildrenandadolescentswith

    severepsychiatricdisordersdesignedtostabilize

    acrisissituation.

    Residen

    tialIn

    patien

    tCare

    :Ahighly

    structuredenvironmentforpatientswithchronic

    ortreatment-resistantdisorders.

    PartialH

    ospital:Alessrestrictiveday

    treatmentalternativetoinpatientcarefor

    patientswithseverebehavioraldisorders

    requiringmorestructureandinterventionthan

    outpatientcare.

    Outpatien

    tService

    s:Individualandfamily

    psychotherapy,medicationmanagementand

    comprehensivepsychologicalassessment

    servicestohelpdiagnoseandevaluateachilds

    needfortreatment.

    l

    ii

    l

    i

    i

    i

    i

    swith

    i

    li

    quiringmorestr

    i

    i

    outpatientcare.

    OutpatientServic

    Iii

    l

    il

    psychotherapy,medici

    comprehensivepsy

    lil

    icestohelpi

    l

    il

    Horizontalbar

    createspanel-to-

    pan

    elcontinuity

    but

    addsnoth-

    ing

    tothedesign

    ort

    hestories.

    And

    whileblueis

    eve

    ryonesfavor-

    itecolor,itschilly

    and

    therefore

    inappropriatefor

    this

    project,which

    req

    uireswarmth,

    hum

    anityand

    touc

    hability.

    Problem:Itsallre

    ctangles

    Thecolorcoverisa

    pointofinterest,buttheboyistheonlychildin

    thebrochure,

    andthehard-edged

    ,rectan

    gularla

    youtten

    dstoisolatehimfurther.

    Itsarectangu

    larworldGenerally

    speaking,whenasubjectneedssoftening

    youwanttoavoidrectangularelements.

    (A)Althoughhesinameadow,therectan-

    gularframeacts

    asacorral,isolatingand

    confiningtheboyinappropriately.(B)Note

    thephoto,textb

    locks,bluebar,headlines

    andlogoareallrectangles.

    B

    Outside

    Alegacyofservice

    Overour115yearsofcommunity

    service,SouthwestMentalHealth

    Centerhasgrownfromadowntown

    orphanageintoaregionalproviderofspecialized

    mentalhealthservicesforchildrenand

    adolescents.Ournameandworkhavechanged

    overtheyears,butouremphasishasalways

    remainedthewell-beingofchildren.

    Today,SouthwestMentalHealthCenteris

    theonlynonprofitspecialtyhospitalofitskind

    inSouthTexasandthelasthopeformany

    childrenandfamiliesstrugglingwithmental

    illness.SouthwestMentalHealthCenteris

    dedicatedtoprovidingeffectivementalhealth

    servicestochildren,adolescentsandtheir

    familiestohelpthemovercomethedisabling

    effectsofmentalillness,andimprovetheirability

    tofunctionsuccessfullyathome,atschool,and

    inthecommunity.

    Throughourdedicatedstaffand

    individualizedtreatmentprograms,weare

    givingtroubledchildrenabetterchanceinlife

    todeveloptotheirfullpotential.Ultimately,we

    aremakingourcommunitiessaferandmore

    liveable,asfewerchildrenwillexperiencethe

    downwardspiralofseriousmentaldisturbance

    intheiradolescentandadultyears.Together

    withacaringcommunity,wecanensurethat

    everychildwhoneedshelpgetsit.

    SOUTHWESTMENTALH

    EALTHCENTER

    Servingchildren,adolescents&fam

    iliessince1886.

    SMHCataglance

    Estab

    lished:1886

    Location:SouthTexasMedicalCenter

    Child

    &AdolescentPrograms:

    InpatientAcuteCare

    Sub-acuteCare

    O

    utpatientServices

    PartialHospitalProgram

    AssessmentandEvaluationServices

    Facilities:Campusincludesa40-bedHospital,

    Partialprogram,OutpatientClinic,Activityand

    EducationBuilding,DiningHall,SwimmingPool&

    RecreationalAreas

    Licenses:TexasDepartmentofHealth,

    TexasDepartmentofMentalHealthandMental

    Retard

    ation

    Accre

    ditation:JointCommissionon

    AccreditationofHealthcareOrganizations

    Affiliations:UniversityofTexasHealth

    ScienceCenteratSanAntonio,TrinityUniversity,

    St.MarysUniversity,OurLadyoftheLake

    University,NorthsideI.S.D.

    Funding:Medicaid,CommercialInsurance,

    Menta

    lHealthAuthorities,UnitedWayand

    PrivateContributions

    IRSStatus:Not-for-profit501(c)(3)

    Takeyourchilds

    mentalhealth

    seriously.Wedo.

    SOU

    THWESTMENTALHEALTHCENTER

    8535TomSlickDr.,SanAntonio,TX78229

    210-616-0300

    www.smhc.org

    A

  • 7/29/2019 Before and After 0635

    17/21

    Before&After|www.bamagazine.com

    3of7

    Makea

    theme0635

    0635Makeatheme

    Theres

    thestory!

    Sameinformation,

    samespace,butthemakeoverbrin

    gsthebrochurenewlife.Itnow

    hasacommunityo

    fchildren,andstoriesth

    atwereinvisiblearecle

    arandinvitin

    g.

    W

    hatachange!

    A

    hierarchyofelementsfrombig

    to

    smallsharespacecomfortably

    in

    thismulti-facetedlayout.Differ-

    entcolumnwidthstelltheSouth-

    w

    eststorywithpaceandinflec-

    tion,tyingtheelementstogether

    w

    hilekeepingthemapart.Butter-

    flyprovidesapointoffocusas

    w

    ellascolorandshape,which

    softensthenaturalrectanglesof

    th

    epage.Orangesandyellowsare

    w

    arm,happycolors,andgreen

    is

    thecolorofhopeandnewlife.

    Onthecover(farleft),ouryoung

    patientisnotalonebutgetting

    th

    ecaresheneeds.

    Mentalhealthishowwefeelaboutourselves

    andtheworldaroundus.Whilenearlyevery-

    bodyfeelsitseasyforparentstorecognize

    whenachildhasahighfever,achildsmental

    healthmaybemoredifficulttoidentify.

    Mentalhealthproblemscantalwaysbeseen.

    Butmanysymptomscanberecognized.

    Mentalhealthproblemsaffectonein

    everyfiveyoungpeopleatanygiventime.

    Somementalhealthproblemsaresevere

    enoughtodisruptdailylifeandachilds

    abilitytofunction.Suchseriousdisturbances

    affectoneinevery20youngpeople.

    Tragically,anestimatedtwo-thirdsofall

    childrenwithmentalhealthproblemsarenot

    gettingthehelptheyneed.

    Withouthelp,seriousmentalhealth

    problemscanleadtoschoolfailure,alcohol

    orotherdrugabuse,familydiscord,violence,

    orevensuicide.

    Helpisavailable.Effectiveinterventions

    anddrugtreatmentsexist.Andwithhelp,a

    childcanlearntocopewithhisorherillness

    andfeelproductive,worthwhileandhappy.

    Ifyoureconcernedaboutthelifeand

    healthofachild,seekhelpimmediately.Talk

    toyourdoctor,schoolcounselor,orother

    mentalhealthprofessionalwhoistrainedto

    assesswhetherornotyourchildhasamental

    healthproblem.

    Dontletanythingstandinthewayof

    yourchildshealthyfuture.

    Importantwordsaboutkidsandmentalhealth...

    AcuteCare:

    24-hour,intensive

    inpatienthospital-

    izationforchildren

    andadolescentswith

    severepsychiatric

    disordersdesigned

    tostabilizeacrisis

    situation.

    Residential

    InpatientCare:

    Ahighlystructured

    environmentforpa-

    tientswithchronicor

    treatment-resistant

    disorders.

    PartialHospi-

    tal:Alessrestrictive

    SouthwestMentalHealthCenteroffersawiderangeof

    specializedmentalhealthcareservicestoimprovethehealth

    ofchildrenandadolesce

    nts,supportthefamilythroughtheir

    childsrecoveryandworkwiththecommunitytoreferpatients

    andtheirfamiliestoadd

    itionalresources.Ourconfidential,

    comprehensivetreatmentistailoredto

    meeteachpatientandfamilysneeds.

    Psychiatricphysiciansdirectinter-

    disciplinarytreatmentteams.Family

    involvementintreatmentplanningisan

    importantpartofoverallcare.

    THERE

    IS

    HOPE

    FOR

    CHILDREN

    AND

    YOUTH

    Take

    your

    childs

    m

    entalhealth

    s erious ly.

    Wedo.

    s ou t

    hwe s t me nt a l he a l t hc e nt e r

    After

    Coverimageiskey

    Thecoverimageisthekeymessage-maker;itsetsthetoneandesta

    blishesthereaders

    frameofreference.

    Imageandheadlineare

    seentogetherandmust

    workasone.

    Take

    yourchilds

    mental

    health

    seriously.

    Wedo.

    SOUTHWESTMENTALHEALTHCENTER

    ALEGACYOFSERVICE

    Overourmanyyearsofcommunity

    service,SouthwestMentalHealthCenter

    hasgrownfromadowntownorphanage

    intoaregionalproviderofspecialized

    mentalhealthservicesforchildren

    andadolescents.Ournameandwork

    havechangedovertheyears,butour

    emphasishasalwaysremainedthewell-

    beingofchildren.

    Today,SouthwestMentalHealth

    Centeristheonlynonprofitspecialty

    hospitalofitskindinSouthTexasand

    thelasthopeformanychildrenand

    familiesstrugglingwithmentalillness.

    SouthwestMentalHealthCenteris

    dedicatedtoprovidingeffectivemental

    healthservicestochildren,adolescents

    andtheirfamiliestohelpthemover-

    comethedisablingeffectsofmentalill-

    ness,andimprovetheirabilitytofunc-

    tionsuccessfullyathome,atschool,

    andinthecommunity.

    Throughourdedicatedstaffand

    individualizedtreatmentprograms,we

    aregivingtroubledchildrenabetter

    chanceinlifetodeveloptotheirfull

    potential.Ultimately,wearemaking

    ourcommunitiessaferandmorelive-

    able,asfewerchildrenwillexperience

    thedownwardspiralofseriousmental

    disturbanceintheiradolescentand

    adultyears.Togetherwithacaringcom-

    munity,wecanensurethateverychild

    whoneedshelpgetsit.

    southwestmentalhealthcenter

    8535

    TomSlickDrive,SanAntonio,TX78229

    210-616-0300www.smhc.org

    SMHCataglance

    Established:1886

    Location:SouthTexasMedicalCenter

    Child

    &AdolescentPrograms:

    AcuteCare

    ResidentialInpatientCare

    Par

    tial(Day)Hospital

    Ou

    tpatientTreatmentServices

    Psy

    chologicalEvaluationServices

    Facilities:Secure,family-friendlycampusincludes

    a40-bedHospital,OutpatientClinic,Activityand

    Educa

    tionBuilding,DiningHall,SwimmingPool&

    RecreationalAreas

    Licenses:TexasDepartmentofHealth,Texas

    DepartmentofMentalHealthandMentalRetardation

    Accreditation:JointCommissiononAccreditationof

    HealthcareOrganizations

    Affiliations:UniversityofTexasHealthScienceCenter

    atSan

    Antonio,TrinityUniversity,St.MarysUniversity,

    OurL

    adyoftheLakeUniversity,NorthsideI.S.D.

    Funding:Medicaid,CommercialInsurance,Mental

    HealthAuthorities,UnitedWayandPrivateContributions

    southwestmentalhealthcenter

    Simpleimages

    aremorepowerful

    (Above)Theself-absorbedboyinthemeadowisno

    tonly

    aloneaproblemofmentalillnessbutthephoto

    is

    complex,withm

    anycompetinglinesandsurfaces,

    and

    thepointofthemessageislost.Incontrastistheclarity

    oftheafter.The

    girlisatpeaceinthenearnessofacare-

    giver,akeyconc

    eptinthebrochure.Notethesimp

    lic-

    ityoftheimage;

    despiteradicalcropping,afewstr

    ong

    linestelluseverythingweneedtoknowandprovidea

    smoothbackdropfortheheadline.

    Outside

    Before

    After

  • 7/29/2019 Before and After 0635

    18/21

    Before&After|www.bamagazine.com

    4of7

    Makea

    theme0635

    0635Makeatheme

    Panelshandlesep

    aratejobs

    Thethreeoutsidep

    anelsareseenindepend

    ently,andeachhasadifferentjob.The

    cover

    paneldrawst

    hereaderin;thebackpanel

    provideskeydataataglance.

    Followthepanels,butdifferentiate

    Tovisuallydifferentiatetheoutsidepanels,each

    hasbeengivenauniquevalue:medium,white,

    dark.Becausebulletpointsandchoppypara-

    graphs(centerp

    anel)canbemessy,theyshould

    becushionedby

    wide,emptymargins.Common

    typography(notetheheadlinestyle)isapoint

    ofunityamongt

    hedifferences.

    Take

    yourchilds

    mental

    health

    seriously.

    Wedo.

    SOUTHWESTMENTALHEALTHCENTER

    ALEGACYOFSERVICE

    Overourmanyyearsofcommunity

    service,SouthwestMentalHealthCenter

    hasgrownfromadowntownorphanage

    intoaregionalproviderofspecialized

    mentalhealthservicesforchildren

    andadolescents.Ournameandwork

    havechangedovertheyears,butour

    emphasishasalwaysremainedthewell-

    beingofchildren.

    Today,SouthwestMentalHealth

    Centeristheonlynonprofitspecialty

    hospitalofitskindinSouthTexasand

    thelasthopeformanychildrenand

    familiesstrugglingwithmentalillness.

    SouthwestMentalHealthCenteris

    dedicatedtoprovidingeffectivemental

    healthservicestochildren,adolescents

    andtheirfamiliestohelpthemover-

    comethedisablingeffectsofmentalill-

    ness,andimprovetheirabilitytofunc-

    tionsuccessfullyathome,atschool,

    andinthecommunity.

    Throughourdedicatedstaffand

    individualizedtreatmentprograms,we

    aregivingtroubledchildrenabetter

    chanceinlifetodeveloptotheirfull

    potential.Ultimately,wearemaking

    ourcommunitiessaferandmorelive-

    able,asfewerchildrenwillexperience

    thedownwardspiralofseriousmental

    disturbanceintheiradolescentand

    adultyears.Togetherwithacaringcom-

    munity,wecanensurethateverychild

    whoneedshelpgetsit.

    southwestmentalhealthcenter

    8535

    TomSlickDrive,SanAntonio,TX78229

    210-616-0300www.smhc.org

    SMHCataglance

    Estab

    lished:1886

    Loca

    tion:SouthTexasMedicalCenter

    Child

    &AdolescentPrograms:

    AcuteCare

    Res

    identialInpatientCare

    Partial(Day)Hospital

    OutpatientTreatmentServices

    PsychologicalEvaluationServices

    Facilities:Secure,family-friendlycampusincludes

    a40-b

    edHospital,OutpatientClinic,Activityand

    EducationBuilding,DiningHall,SwimmingPool&

    RecreationalAreas

    Licenses:TexasDepartmentofHealth,Texas

    DepartmentofMentalHealthandMentalRetardation

    Accreditation:JointCommissiononAccreditationof

    Health

    careOrganizations

    Affiliations:UniversityofTexasHealthScienceCenter

    atSan

    Antonio,TrinityUniversity,St.MarysUniversity,

    OurLadyoftheLakeUniversity,NorthsideI.S.D.

    Funding:Medicaid,CommercialInsurance,Mental

    Health

    Authorities,UnitedWayandPrivateContributions

    southwestmentalhealthcenter

    Outside

    Backpanel

    Coverp

    anel

    THER

    E

    IS

    H

    OPE

    FOR

    CHILDREN

    AN

    D

    YOUTH

    Amulti-facetedpr

    esentation

    Varyin

    gcolumnwid

    ths,typesizes,valuesandcolorsex

    presslevelsofconversation

    andgivethereader

    man

    ypointsofentry.N

    otethefoldsaredisre

    ga

    rded.

    Apageanchor

    edbyhope

    Themostimportantstatementinthebrochurean

    chors

    thedesign.Setinallcapsonextremelytightleading

    (54/39)andcare

    fullywrappedaroundthreephoto

    s,the

    headlineisanumbrellatowhicheverythingelsew

    ill

    relateandleavesnodoubtwhatthehospitalstan

    dsfor.

    THER

    E

    IS

    H

    OPE

    FOR

    CHILDREN

    AN

    D

    YOUTH

    Inside

    Notetheflatedges

    Thelayoutstarts

    attheheadline...

    .

    .

    .andeverything

    relatesb

    acktoit.

    Mentalhealthishowwefeelaboutourselves

    an

    dtheworldaroundus.Whilenearlyevery-

    bo

    dyfeelsitseasyforparentstorecognize

    wh

    enachildhasahighfever,achildsmental

    he

    althmaybemoredifficulttoidentify.

    Mentalhealthproblemscantalwaysbeseen.

    Bu

    tmanysymptomscanberecognized.

    Mentalhealthproblemsaffectonein

    ev

    eryfiveyoungpeopleatanygiventime.

    Somementalhealthproblemsaresevere

    en

    oughtodisruptdailylifeandachilds

    abilitytofunction.Suchseriousdisturbances

    aff

    ectoneinevery20youngpeople.

    Tragically,anestimatedtwo-thirdsofall

    ch

    ildrenwithmentalhealthproblemsarenot

    gettingthehelptheyneed.

    Withouthelp,seriousmentalhealth

    problemscanleadtoschoolfailure,alcohol

    orotherdrugabuse,familydiscord,violence,

    orevensuicide.

    Helpisavailable.Effectiveinterventions

    anddrugtreatmentsexist.And

    withhelp,a

    childcanlearntocopewithhisorherillness

    andfeelproductive,worthwhileandhappy.

    Ifyoureconcernedabout

    thelifeand

    healthofachild,seekhelpimm

    ediately.Talk

    toyourdoctor,schoolcounselo

    r,orother

    mentalhealthprofessionalwhoistrainedto

    assesswhetherornotyourchildhasamental

    healthproblem.

    Dontletanythingstandinthewayof

    yourchildshealthyfuture.

    Importantwordsaboutkidsandmentalhealth...

    AcuteCare:

    24-hour,intensive

    inpatienthospital-

    izationforchildren

    andadolescentswith

    severepsychiatric

    disordersdesigned

    tostabilizeacrisis

    situation.

    Resid

    ential

    InpatientCare:

    Ahighl

    ystructured

    environ

    mentforpa-

    tientsw

    ithchronicor

    treatm

    ent-resistant

    disorders.

    Pa

    rtialHospi-

    tal:

    Alessrestrictive

    SouthwestMentalHealthCenteroffersawiderangeof

    specializedmentalhealthcareservicestoimprovethehealth

    ofchildrenandadolescents,supportthefamilythroughtheir

    childsrecoveryandworkwiththecommunitytoreferpatients

    andtheirfamiliestoadditionalresources.Ourconfidential,

    comprehensivetreatmentistailoredto

    meeteachpatientandfamilysneeds.

    Psychiatricphysiciansdirectinter-

    disciplinarytreatmentteams.Family

    involvementintreatmentplanningisan

    importantpartofoverallcare.

    THERE

    IS

    HOPE

    FOR

    CHILDREN

    AND

    YOUTH

  • 7/29/2019 Before and After 0635

    19/21

    Before&After|www.bamagazine.com

    5of7

    Makea

    theme0635

    0635Makeatheme

    Mentalhealthishowwefeelaboutourselves

    andtheworldaroundus.Whilenearlyevery-

    bodyfeelsitseasyforparentstorecognize

    whenachildhasahighfever,achildsmental

    healthmaybemoredifficulttoidentify.

    Mentalhealthproblemscantalwaysbeseen.

    Butmanysymptomscanberecognized.

    Mentalhealthproblemsaffectonein

    everyfiveyoungpeopleatanygiventime.

    Somementalhealthproblemsaresevere

    enoughtodisruptdailylifeandachilds

    abilitytofunction.Suchseriousdisturbances

    affectoneinevery20youngpeople.

    Tragically,anestimatedtwo-thirdsofall

    childrenwithmentalhealthproblemsarenot

    gettingthehelptheyneed.

    Withouthelp,seriousmentalhealth

    problemscanleadtoschoolfailure,alcohol

    orotherdruga

    buse,familydiscord,violence,

    orevensuicide

    .

    Helpisavailable.Effectiveinterventions

    anddrugtreatmentsexist.Andwithhelp,a

    childcanlearntocopewithhisorherillness

    andfeelproductive,worthwhileandhappy.

    Ifyoureconcernedaboutthelifeand

    healthofachild,seekhelpimmediately.Talk

    toyourdoctor,schoolcounselor,orother

    mentalhealth

    professionalwhoistrainedto

    assesswhether

    ornotyourchildhasamental

    healthproblem

    .

    Dontlet

    anythingstandinthewayof

    yourchildshealthyfuture.

    Importantwordsaboutkidsandmentalhealth...

    AcuteCare:

    24-hour,intensive

    inpatienthospital-

    izationforchildren

    andadolescentswith

    severepsychiatric

    disordersdesigned

    tostabilizeacrisis

    situation.

    Resi-

    dential

    SouthwestMentalHealthCenteroffersawiderangeof

    specializedmentalhealthcareservicestoimprovethehealth

    ofchildrenandadolescents,supportthefamilythroughtheir

    childsrecoveryandworkwiththecommunitytoreferpatients

    andtheirfamiliestoadditionalresources.Ourconfidential,

    comprehensivetreatmentistailored

    tomeeteachpatientandfamilys

    needs.Psychiatricphysiciansdirect

    interdisciplinarytreatmentteams.

    Familyinvolvementintreatment

    planningisanimportantpartof

    THERE

    IS

    HOPE

    FOR

    CHILDREN

    AND

    YOUTH

    Bi-leveltypograph

    y

    Carefultypogra

    ph

    y

    createsstorieswithinst

    ories.Pulloutkeythoug

    htsinacontrasting

    typefaceanddarkervalue;thereadercanth

    enbrowselightlyorrea

    ddeeper.

    Mentalhealthish

    owwefeelaboutourselves

    andtheworldaroundus.Whilenearlyevery-

    bodyfeelsitseasy

    forparentstorecognize

    whenachildhasa

    highfever,achildsmental

    healthmaybemoredifficulttoidentify.

    Mentalhealthproblemscantalwaysbeseen.

    Butmanysymptomscanberecognized.

    Mentalhealthproblemsaffectonein

    everyfiveyoungpeopleatanygiventime.

    Somementalhealthproblemsaresevere

    enoughtodisrupt

    dailylifeandachilds

    abilitytofunction

    .Suchseriousdisturbances

    affectoneinevery

    20youngpeople.

    Tragically,an

    estimatedtwo-thirdsofall

    childrenwithmen

    talhealthproblemsarenot

    gettingthehelpth

    eyneed.

    Withou

    thelp,seriousmentalhealth

    problemscanleadtoschoolfailure,alcohol

    orotherdrugabuse,familydiscord,violence,

    orevensuicide.

    Helpis

    available.Effectiveinterventions

    anddrugtreatmentsexist.Andwithhelp,a

    childcanlearntocopewithhisorherillness

    andfeelproductive,worthwhileandhappy.

    Ifyour

    econcernedaboutthelifeand

    healthofac

    hild,seekhelpimmediately.Talk

    toyourdoctor,schoolcounselor,orother

    mentalhealthprofessionalwhoistrainedto

    assesswheth

    erornotyourchildhasamental

    healthprobl

    em.

    Dontletanythingstandinthewayof

    yourchildshealthyfuture.

    Importan

    twordsaboutkidsandm

    entalhealth...

    Acomplexstoryhasmany

    facets

    Thedesignercanmakereading

    easierandmoreinterestingby

    breakingastoryintovisualparts.Left,withnoeditorialinputat

    all,abrowserlevelwascreat

    edforthereadersimplybyhigh-

    lightingkeywordsinanordinarygalleyoftype.Notebelowthe

    numberofkeythoughtsthathavebeenhighlightedonthepage;

    eachlabelsandclarifiesadifferentfacetofi