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7/29/2019 Before and After 0635
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XiBAmagazine.com U
Make a theme 0635
Makea themeButterfly graphic brightens a gray brochure
Continued
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Before&After XiBAmagazine.com U
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Make a themeButterfly graphic creates a focal point, color and continuity and turnsa gray before into a vibrant after
Mental illness is not the topic that
springs brightly to mind when we
think of children. Giggles, love
and happy play are more like
what we imagine. The goal
of mental health care is to
make those images come
true even for the ill child.
With that in mind, San Antonios
Southwest Mental Heath Center gave usa low-budget requestlift the depressing
grayness from its brochure, and give its
difficult subject a sense of lightness and
hope along with real clarity.
Key to the makeover was a little butter-
fly that gave us the focal point, color and
continuity we needed. Have a look.
About kids and
mental health
Mental health is how we feel about
ourselves and the world around us.
While nearly everybody feels down
occasionally,a persistant bluemood might be
the warning sign of diagnosable mental health
problem.
Its not just adults who are affected by mental
health problems.Children suffer too.That
is especially tragic, because every young
person deserves the right to feel good about
themselves.To be happy.To feel a sense of self-
worth.To be productive.
Mental illness is a disease that can prevent this.
Mental,emotional or behavioral problems that
affect kids and their families include depression,
anxiety,and disorders such as bipolar,conduct,
eating,atte ntion deficit-hyperactivity,obsessi ve
compulsive, and substance use disorders.
No one is immune.Mental illness affects children
of all backgrounds.However,high risk factors
include:physical problems, intellectual disabilities,
low birth weight,family histor y of mental and
addictive disorders,poverty,separation,and
caregiver abuse and neglect.
The need for
services is growing
One in five children is affected by a
diagnosable mental health problem
every year.Nearly ten percent
of young people have a serious emotional
disturbance that severely disrupts their daily
life.Two-thirds of the children who need help
wont get it.
Without appropriate treatment,mental health
problems can lead to school failure,famil y
discord,alcohol and drug abuse, violence, jail
and even suicide.
Help is available.Effective interventions and
drug treatments exist.And with help,a child can
learn to cope with his or her illness and live a
happy,productive life.
Treatment is cost effective, too.One study
showed that $1 invested in prevention and
intervention saves $7 in juvenile justice and
welfare costs.We know it is more difficult and
more costly to resolve problems later.The
early years represent our best chance to avert
serious mental health and social problems
down the road.
We can help. If youre concerned about achilds behavior or mood,please call us at
(210) 616-0300.Dont let anything stand in
the way of your childs healthy future.
You can help,too.Your support of Southwest
Mental Health Center can help a child recover
and succeed in life.
There is hope for
children and youth
Southwest Mental Health Center offers a
wide range of specialized mental health
care services to improve the health of
children and adolescents,support the family
through the patients recovery and work
with the community to refer patients and
their families to additional resources.Our
confidential and comprehensive treatment is
tailored to meet each patient and familys needs.
Interdisciplinary treatment teams are directed
by psychiatric physicians.Family involvement
in treatment planning is an important part of
overall care.
Acute Care:24-Hour,intensive inpatient
hospitalization for children and adolescents with
severe psychiatric disorders designed to stabilize
a crisis situation.
Residential Inpatient Care: A highly
structured environment for patients with chronic
or treatment-resistant disorders.
Partial Hospital: A less restrictive day
treatment alternative to inpatient care for
patients with severe behavioral disorders
requiring more structure and intervention thanoutpatient care.
Outpatient Services: Individual and family
psychotherapy,medication management and
comprehensive psychological assessment
services to help diagnose and evaluate a childs
need for treatment.
Not quite designed
Three-panel brochure is the office
workhorse, but the problem with
panels is that we tend to design
simply by filling them up (right)!One . . . two . . . done!
Before
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Problem: It all looks alike
The before is a letterfold brochure that was designed by filling panels with text. Althoughevery panel tells a different piece of the SMHC story, to the reader it all looks alike.
Inside
Colored subheads punctuate the gray. Although theyre bigger,
bolder and even a different style from the text, the differences are
not great enough; the page still looks gray. To punctuate effectively,
differences must be verydifferent.
Headlines and drop caps stand
atop the panels like tombstones,
clinically identifying each section but
offering neither cheer nor welcome.
Be careful when using more than
one drop cap; readers are extremely
good pattern seekers and will con-
nect the caps instantlywhich
means theyll want to know what
they spell!
About kids andmental health
Mental health is how we feel about
ourselves and the world around us.
While nearly everybody feels down
occasionally,a persistant blue mood might be
the warning sign of diagnosable mental health
problem.
Its not just adults who are affected by mental
health problems. Children suffer too. That
is especially tragic, because every young
person deserves the right to feel good about
themselves. To be happy.To feel a sense of self-
worth. To be productive.
Mental illness is a disease that can prevent this.
Mental, emotional or behavioral problems that
affect kids and their families include depression,
anxiety, and disorders such as bipolar, conduct,
eating, attention deficit-hyperactivity, obsessive
compulsive, and substance use disorders.
No one is immune. Mental illness affects children
of all backgrounds. However, high risk factors
include: physical problems, intellectual disabilities,
low birth weight, family history of mental and
addictive disorders, poverty, separation, and
caregiver abuse and neglect.
The need forservices is growing
One in five children is affected by a
diagnosable mental health problem
every year. Nearly ten percent
of young people have a serious emotional
disturbance that severely disrupts their daily
life. Two-thirds of the children who need help
wont get it.
Without appropriate treatment, mental health
problems can lead to school failure, family
discord, alcohol and drug abuse, violence, jail
and even suicide.
Help is available. Effective interventions and
drug treatments exist. And with help, a child can
learn to cope with his or her illness and live a
happy,productive life.
Treatment is cost effective, too. One study
showed that $1 invested in prevention and
intervention saves $7 in juvenile justice and
welfare costs. We know it is more difficult and
more costly to resolve problems later. The
early years represent our best chance to avert
serious mental health and social problems
down the road.
We can help. If youre concerned about a
childs behavior or mood, please call us at
(210) 616-0300.Dont let anything stand in
the way of your childs healthy future.
You can help, too. Your support of Southwest
Mental Health Center can help a child recover
and succeed in life.
There is hope forchildren and youth
Southwest Mental Health Center offers a
wide range of specialized mental health
care services to improve the health of
children and adolescents, support the family
through the patients recovery and work
with the community to refer patients and
their families to additional resources. Our
confidential and comprehensive treatment is
tailored to meet each patient and familys needs.
Interdisciplinary treatment teams are directed
by psychiatric physicians. Family involvement
in treatment planning is an important part of
overall care.
Acute Care:24-Hour, intensive inpatient
hospitalization for children and adolescents with
severe psychiatric disorders designed to stabilize
a crisis situation.
Residential Inpatient Care: A highly
structured environment for patients with chronic
or treatment-resistant disorders.
Partial Hospital: A less restrictive day
treatment alternative to inpatient care for
patients with severe behavioral disorders
requiring more structure and intervention than
outpatient care.
Outpatient Services: Individual and family
psychotherapy, medication management and
comprehensive psychological assessment
services to help diagnose and evaluate a childs
need for treatment.
l i i
l i i i
i wit i l i
quiring more str i ioutpatient care.
Outpatient Service I i i l il
psychotherapy, medic i
comprehensive psyc l i l
vices to help i l il
Horizontal barcreates panel-to-
panel continuity
but adds noth-
ing to the design
or the stories.
And while blue is
everyones favor-
ite color, its chilly
and therefore
inappropriate for
this project, whichrequires warmth,
humanity and
touchability.
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Problem: Its all rectangles
The color cover is a point of interest, but the boy is the only child in the brochure,and the hard-edged, rectangular layout tends to isolate him further.
Its a rectangular world Generally
speaking, when a subject needs softening
you want to avoid rectangular elements.(A) Although hes in a meadow, the rectan-
gular frame acts as a corral, isolating and
confining the boy inappropriately. (B) Note
the photo, text blocks, blue bar, headlines
and logo are all rectangles.
B
Outside
A legacy of service
Over our 115 years of community
service, Southwest Mental Health
Center has grown from a downtown
orphanage into a regional provider of specialized
mental health services for children and
adolescents. Our name and work have changed
over the years, but our emphasis has always
remained the well-being of children.
Today, Southwest Mental Health Center is
the only nonprofit specialty hospital of its kind
in South Texasand the last hope for many
children and families struggling with mental
illness.
Southwest Mental Health Center is
dedicated to providing effective mental health
services to children, adolescents and their
families to help them overcome the disabling
effects of mental illness, and improve their ability
to function successfully at home, at school, and
in the community.
Through our dedicated staff and
individualized treatment programs, we are
giving troubled children a better chance in life
to develop to their full potential. Ultimately, we
are making our communities safer and more
liveable, as fewer children will experience the
downward spiral of serious mental disturbance
in their adolescent and adult years. Together
with a caring community, we can ensure that
every child who needs help gets it.
SOUTHWEST MENTAL HEALTH CENTER
Serving children, adolescents & families since 1886.
SMHC at a glance
Established: 1886Location: South Texas Medical CenterChild & Adolescent Programs:
Inpatient Acute Care
Sub-acute Care
Outpatient Services
Partial Hospital Program
Assessment and Evaluation Services
Facilities: Campus includes a 40-bed Hospital,Partial program, Outpatient Clinic, Activity and
Education Building, Dining Hall, Swimming Pool &
Recreational Areas
Licenses: Texas Department of Health,Texas Department of Mental Health and Mental
Retardation
Accreditation:Joint Commission onAccreditation of Healthcare Organizations
Affiliations: University of Texas HealthScience Center at San Antonio, Trinity University,
St. Marys University, Our Lady of the Lake
University, Northside I.S.D.
Funding: Medicaid, Commercial Insurance,Mental Health Authorities, United Way and
Private Contributions
IRS Status: Not-for-profit 501(c)(3)
Take your childsmental health
seriously. We do.
SOUTHWEST MENTAL HEALTH CENTER
8535 Tom Slick Dr., San Antonio, TX 78229
210-616-0300 www.smhc.org
A
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Theres the story!
Same information, same space, but the makeover brings the brochure new life. It nowhas a community of children, and stories that were invisible are clear and inviting.
What a change!A hierarchy of elements from big
to small share space comfortably
in this multi-faceted layout. Differ-
ent column widths tell the South-
west story with pace and inflec-
tion, tying the elements together
while keeping them apart. Butter-
fly provides a point of focus as
well as color and shape, which
softens the natural rectangles of
the page. Oranges and yellows arewarm, happy colors, and green
is the color of hope and new life.
On the cover (far left), our young
patient is not alone but getting
the care she needs.
Mental health is how we feel about ourselves
and the world around us. While nearly every-
body feels its easy for parents to recognize
when a child has a high fever, a childs mental
health may be more difficult to identify.
Mental health problems cant always be seen.
But many symptoms can be recognized.
Mental health problems affect one in
every fiveyoung people at any given time.
Some mental health problems are severe
enough to disrupt daily life and a childs
ability to function. Such serious disturbances
affect one in every 20 young people.
Tragically, an estimated two-thirds of all
children with mental health problems
are not getting the help they need.
Without help, serious mental health
problems can lead to school failure, alcohol
or other drug abuse, family discord, violence,
or even suicide.
Help is available. Effective interventions
and drug treatments exist. And with help, a
child can learn to copewith his or her illness
and feel productive, worthwhile and happy.
If youre concerned about the life and
health of a child, seek help immediately. Talk
to your doctor, school counselor, or other
mental health professional who is trained to
assess whether or not your child has a mental
health problem.
Dont let anythingstand in the way of
your childs healthy future.
Important words about kids and mental health . . .
Acute Care:24-hour, intensive
inpatient hospital-
ization for childrenand adolescents with
severe psychiatric
disorders designed
to stabilize a crisis
situation.
ResidentialInpatient Care:A highly structured
environment forpatients with chronic
or treatment-resistant
disorders.
OutpatientServices:Individual and family
psychotherapy, medi-cation management
and comprehensive
psychological
assessment services
to help diagnose and
evaluate a childs
need for treatment.
Partial Hospital:A less restrictive day
treatment alternative
to inpatient care forpatients with severe
behavioral disorders
requiring more struc-
ture and intervention
than outpatient care.
Southwest Mental Health Centeroffers a wide range ofspecialized mental health care services to improve the health
of children and adolescents, support the family through their
childs recovery and work with the community to refer patientsand their families to additional resources. Our confidential,
comprehensive treatment is tailored to meeteach patient and familys needs. Psychiatric
physicians direct interdisciplinary treatment
teams. Family involvement in treatmentplanning is an important part of overall care.
THEREIS HOPE
FORCHILDREN
ANDYOUTH
Takeyourchildsmentalhealthseriously.
Wedo.southwestm
ental healthcenter
After
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Cover image is key
The cover image is the key message-maker; it sets the tone and establishes the readersframe of reference. Image and headline are seen together and must work as one.
Takeyour childsmental health
seriously.
We do.
SOUTHWEST MENTAL HEALTH CENTER
A LEGACY OF SERVICE
Over our many years of community
service, Southwest Mental Health Centerhas grown from a downtown orphanage
into a regional provider of specialized
mental health services for children
and adolescents. Our name and work
have changed over the years, but our
emphasis has always remained the well-
being of children.
Today, Southwest Mental Health
Center is the only nonprofit specialty
hospital of its kind i n South Texasand
the last hope for many children and
families struggling with mental illness.
Southwest Mental Health Center is
dedicated to providing effective mental
health services to children, adolescents
and their families to help them over-
come the disabling effects of mental ill-
ness, and improve their ability to func-
tion successfully at home, at school,
and in the community.
Through our dedicated staff and
individualized treatment programs, we
are giving troubled children a better
chance in life to develop to their fullpotential. Ultimately, we are making
our communities safer and more live-
able, as fewer children will experience
the downward spiral of serious mental
disturbance in their adolescent and
adult years. Together with a caring com-
munity, we can ensure that every child
who needs help gets it.southwest mental health center
8535 Tom Slick Drive, San Antonio, TX 78229
210-616-0300 www.smhc.org
SMHC at a glance
Established: 1886
Location: South Texas Medical Center
Child & Adolescent Programs: Acute Care
Residential Inpatient Care
Partial (Day) Hospital
Outpatient Treatment Services
Psychological Evaluation Services
Facilities: Secure, family-friendly campus includesa 40-bed Hospital, Outpatient Clinic, Activity and
Education Building, Dining Hall, Swimming Pool &
Recreational Areas
Licenses: Texas Department of Health, TexasDepartment of Mental Health and Mental Retardation
Accreditation:Joint Commission on Accreditation ofHealthcare Organizations
Affiliations: University of Texas Health Science Centerat San Antonio, Trinity University, St. Marys University,
Our Lady of the Lake University, Northside I.S.D.
Funding: Medicaid, Commercial Insurance, MentalHealth Authorities, United Way and Private Contributions
southwest mental health center
Simple images are more powerful
(Above) The self-absorbed boy in the meadow is not only
alonea problem of mental illnessbut the photo iscomplex, with many competing lines and surfaces, and
the point of the message is lost. In contrast is the clarity
of the after. The girl is at peace in the nearness of a care-
giver, a key concept in the brochure. Note the simplic-
ity of the image; despite radical cropping, a few strong
lines tell us everything we need to knowand provide a
smooth backdrop for the headline.
OutsideBefore After
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Panels handle separate jobs
The three outside panels are seen independently, and each has a different job. Thecover panel draws the reader in; the back panel provides key data at a glance.
Follow the panels, but differentiate
To visually differentiate the outside panels, each
has been given a unique value: medium, white,dark. Because bullet points and choppy para-
graphs (center panel) can be messy, they should
be cushioned by wide, empty margins. Common
typography (note the headline style) is a point
of unity among the differences.
Takeyour childsmental health
seriously.
We do.
SOUTHWEST MENTAL HEALTH CENTER
A LEGACY OF SERVICE
Over our many years of community
service, Southwest Mental Health Centerhas grown from a downtown orphanage
into a regional provider of specialized
mental health services for children
and adolescents. Our name and work
have changed over the years, but our
emphasis has always remained the well-
being of children.
Today, Southwest Mental Health
Center is the only nonprofit specialty
hospital of its kind i n South Texasand
the last hope for many children and
families struggling with mental illness.
Southwest Mental Health Center is
dedicated to providing effective mental
health services to children, adolescents
and their families to help them over-
come the disabling effects of mental ill-
ness, and improve their ability to func-
tion successfully at home, at school,
and in the community.
Through our dedicated staff and
individualized treatment programs, we
are giving troubled children a better
chance in life to develop to their fullpotential. Ultimately, we are making
our communities safer and more live-
able, as fewer children will experience
the downward spiral of serious mental
disturbance in their adolescent and
adult years. Together with a caring com-
munity, we can ensure that every child
who needs help gets it.southwest mental health center
8535 Tom Slick Drive, San Antonio, TX 78229
210-616-0300 www.smhc.org
SMHC at a glance
Established: 1886
Location: South Texas Medical Center
Child & Adolescent Programs: Acute Care
Residential Inpatient Care
Partial (Day) Hospital
Outpatient Treatment Services
Psychological Evaluation Services
Facilities: Secure, family-friendly campus includesa 40-bed Hospital, Outpatient Clinic, Activity and
Education Building, Dining Hall, Swimming Pool &
Recreational Areas
Licenses: Texas Department of Health, TexasDepartment of Mental Health and Mental Retardation
Accreditation:Joint Commission on Accreditation ofHealthcare Organizations
Affiliations: University of Texas Health Science Centerat San Antonio, Trinity University, St. Marys University,
Our Lady of the Lake University, Northside I.S.D.
Funding: Medicaid, Commercial Insurance, MentalHealth Authorities, United Way and Private Contributions
southwest mental health center
Outside Back panel Cover panel
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THERE
ISHOPEFOR
CHILDRENAND
YOUTH
A multi-faceted presentation
Varying column widths, type sizes, values and colors express levels of conversationand give the reader many points of entry. Note the folds are disregarded.
A page anchored by hope
The most important statement in the brochure anchors
the design. Set in all caps on extremely tight leading
(54/39) and carefully wrapped around three photos, the
headline is an umbrella to which everything else will
relate and leaves no doubt what the hospital stands for.
THERE
IS HOPEFOR
CHILDRENAND
YOUTH
Inside Note the flat edges
The layout starts
at the headline . . .
. . . and everything
relates back to it.
Mental health is how we feel about ourselves
and the world around us. While nearly every-
body feels its easy for parents to recognize
when a child has a high fever, a childs mental
health may be more difficult to identify.
Mental health problems cant always be seen.
But many symptoms can be recognized.
Mental health problems affect one in
every fiveyoung people at any given time.
Some mental health problems are severe
enough to disrupt daily life and a childs
ability to function. Such serious disturbances
affect one in every 20 young people.
Tragically, an estimated two-thirds of all
children with mental health problems
are not getting the help they need.
Without help, serious mental health
problems can lead to school failure, alcohol
or other drug abuse, family discord, violence,
or even suicide.
Help is available. Effective interventions
and drug treatments exist. And with help, a
child can learn to copewith his or her illness
and feel productive, worthwhile and happy.
If youre concerned about the life and
health of a child, seek help immediately. Talk
to your doctor, school counselor, or other
mental health professional who is trained to
assess whether or not your child has a mental
health problem.
Dont let anythingstand in the way of
your childs healthy future.
Important words about kids and mental health . . .
Acute Care:24-hour, intensive
inpatient hospital-
ization for childrenand adolescents with
severe psychiatric
disorders designed
to stabilize a crisis
situation.
ResidentialInpatient Care:A highly structured
environment forpatients with chronic
or treatment-resistant
disorders.
OutpatientServices:Individual and family
psychotherapy, medi-cation management
and comprehensive
psychological
assessment services
to help diagnose and
evaluate a childs
need for treatment.
Partial Hospital:A less restrictive day
treatment alternative
to inpatient care forpatients with severe
behavioral disorders
requiring more struc-
ture and intervention
than outpatient care.
Southwest Mental Health Centeroffers a wide range ofspecialized mental health care services to improve the health
of children and adolescents, support the family through their
childs recovery and work with the community to refer patientsand their families to additional resources. Our confidential,
comprehensive treatment is tailored to meeteach patient and familys needs. Psychiatric
physicians direct interdisciplinary treatmentteams. Family involvement in treatment
planning is an important part of overall care.
THEREIS HOPE
FORCHILDREN
ANDYOUTH
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Mental healthis howwe feelabout ourselves
andthe worldaroundus. While nearly every-
body feels its easy for parents to recognize
whenachildhas ahighfever, achilds mental
healthmay be more difficult to identify.
Mental healthproblems cant always be seen.
But many symptoms canbe recognized.
Mental healthproblems affect one in
every five youngpeople at any giventime.
Some mental healthproblems are severe
enoughto disrupt daily life andachilds
ability to function.Suchserious disturbances
affect one inevery 20youngpeople.
Tragically,anestimatedtwo-thirds ofall
childrenwithmental healthproblems
are not gettingthe help they need.
Without help,serious mental health
problems canleadto school failure,alcohol
or other drugabuse,family discord,violence,
or evensuicide.
Helpisavailable. Effective interventions
anddrugtreatments exist.Andwith help,a
childcan learn tocope withhis or her illness
andfeel productive,worthwhile andhappy.
Ifyoure concernedabout the life and
healthofa child,seek help immediately.Talk
to your doctor,school counselor,or other
mental healthprofessional who is trainedto
assess whether or not your childhas amental
healthproblem.
Dont let anythingstandinthe way of
your childs healthy future.
Important words about kids and mental health . . .
Acute Care:24-hour,intensive
inpatient hospital-
izationfor children
andadolescents with
severe psychiatric
disorders designed
to stabilize acrisis
situation.
ResidentialInpatient Care:Ahighly structured
environment for
patients withchronic
or treatment-resistant
disorders.
OutpatientServices:Individual andfamily
psychotherapy,medi-
cationmanagement
andcomprehensive
psychological
assessment services
to help diagnose and
evaluate achilds
needfor treatment.
PartialHospital:Aless restrictive day
treatment alternative
to inpatient care for
patients withsevere
behavioral disorders
requiringmore struc-
ture andintervention
thanoutpatient care.
Southwest MentalHealth Center offers awide rangeofspecialized mentalhealth careservicesto improvethe healthofchildren and adolescents,supportthefamily through theirchildsrecovery and workwith thecommunity to referpatientsand theirfamilies to additionalresources.Ourconfidential,
comprehensivetreatmentis tailored to meeteach patientand familys needs.Psychiatricphysicians directinterdisciplinary treatmentteams.Family involvementin treatmentplanning is an importantpartof overallcare.
THEREIS
HOPEFOR
CHILDRENAND
YOUTH
Bi-level typography
Careful typography creates stories within stories. Pull out key thoughts in a contrastingtypeface and darker value; the reader can then browse lightly or read deeper.
Mental health is how we feel about ourselves
and the world around us. While nearly every-
body feels its easy for parents to recognize
when a child has a high fever, a childs mental
health may be more difficult to identify.
Mental health problems cant always be seen.
But many symptoms can be recognized.
Mental health problems affect one in
every fiveyoung people at any given time.
Some mental health problems are severe
enough to disrupt daily life and a childs
ability to function. Such serious disturbances
affect one in every 20 young people.
Tragically, an estimated two-thirds of all
children with mental health problems are not
getting the help they need.
Without help, serious mental health
problems can lead to school failure, alcohol
or other drug abuse, family discord, violence,
or even suicide.
Help is available. Effective interventions
and drug treatments exist. And with help, a
child can learn to copewith his or her illness
and feel productive, worthwhile and happy.
If youre concerned about the life and
health of a child, seek help immediately. Talk
to your doctor, school counselor, or other
mental health professional who is trained to
assess whether or not your child has a mental
health problem.
Dont let anythingstand in the way of
your childs healthy future.
Important words about kids and mental health . . .A complex story has many facets
The designer can make reading easier and more interesting by
breaking a story into visual parts. Left, with no editorial input atall, a browser level was created for the reader simply by high-
lighting key words in an ordinary galley of type. Note below the
number of key thoughts that have been highlighted on the page;
each labels and clarifies a different facet of its story.
Mental healthis howwe feelabout ourselves
andthe worldaroundus. While nearly every-
body feels its easy for parents to recognize
whenachildhas ahighfever, achilds mental
healthmay be more difficult to identify.
Mental healthproblems cant always be seen.
But many symptoms canbe recognized.
Mental healthproblems affect one in
every five youngpeople at any giventime.
Some mental healthproblems are severe
enoughto disrupt daily life andachilds
ability to function.Suchserious disturbances
affect one inevery 20youngpeople.
Tragically,anestimatedtwo-thirds ofall
childrenwithmental healthproblems
are not gettingthe help they need.
Without help,serious mental health
problems canleadto school failure,alcohol
or other drugabuse,family discord,violence,
or evensuicide.
Helpis available.Effective interventions
anddrugtreatments exist.Andwith help,a
childcan learn tocope withhis or her illness
andfeel productive,worthwhile andhappy.
Ifyoure concernedabout the life and
healthofa child,seek help immediately.Talk
to your doctor,school counselor,or other
mental healthprofessional who is trainedto
assess whether or not your childhas amental
healthproblem.
Dont let anythingstandinthe way of
your childs healthy future.
Important words about kids and mental health . . .
Acute Care:24-hour,intensive
inpatient hospital-
izationfor children
andadolescents with
severe psychiatric
disorders designed
to stabilize acrisis
situation.
ResidentialInpatient Care:Ahighly structured
environment for
patients withchronic
or treatment-resistant
disorders.
OutpatientServices:Individual andfamily
psychotherapy,medi-
cationmanagement
andcomprehensive
psychological
assessment services
to help diagnose and
evaluate achilds
needfor treatment.
PartialHospital:Aless restrictive day
treatment alternative
to inpatient care for
patients withsevere
behavioral disorders
requiringmore struc-
ture andintervention
thanoutpatient care.
Southwest MentalHealth Center offers awide rangeofspecialized mentalhealth careservices to improvethehealthofchildren and adolescents, supportthefamily through theirchilds recovery and workwith thecommunity to referpatientsand theirfamilies to additionalresources. Our confidential,
comprehensivetreatmentis tailored to meeteach patientand familys needs. Psychiatricphysicians directinterdisciplinary treatmentteams. Family involvementin treatmentplanning isan importantpartof overallcare.
THEREIS
HOPEFOR
CHILDRENAND
YOUTH
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Butterfly makes a theme
Fluttering across the heavy topic is a hopeful little butterfly. This was key to the makeover.The butterfly provided the color palette and visual continuity from section to section.
Color, continuityand touchability
A theme is a color or shape or image that ties the ele-ments of the brochure together by giving them a consis-
tentor repetitivelook and feel. In this case, the butter-
fly was duplicated and placed intermittently throughout
the brochure, and its simple color palette was picked up
in the headlines. Just as important as its visual properties
are its message-making qualities; the butterfly is light,
non-threatening and touchable, and its presence repre-
sents hope to those in the dungeons of mental illness.
Inside
Butterfly connects front to back.
Mental health is how we feel about ourselves
and the world around us. While nearly every-
body feels its easy for parents to recognize
when a child has a high fever, a childs mental
health may be more difficult to identify.
Mental health problems cant always be seen.
But many symptoms can be recognized.
Mental health problems affect one in
every fiveyoung people at any given time.
Some mental health problems are severe
enough to disrupt daily life and a childs
ability to function. Such serious disturbances
affect one in every 20 young people.
Tragically, an estimated two-thirds of all
children with mental health problems
are not getting the help they need.
Without help, serious mental health
problems can lead to school failure, alcohol
or other drug abuse, family discord, violence,
or even suicide.
Help is available. Effective interventions
and drug treatments exist. And with help, a
child can learn to copewith his or her illness
and feel productive, worthwhile and happy.
If youre concerned about the life and
health of a child, seek help immediately. Talk
to your doctor, school counselor, or other
mental health professional who is trained to
assess whether or not your child has a mental
health problem.
Dont let anythingstand in the way of
your childs healthy future.
Important words about kids and mental health . . .
Acute Care:24-hour, intensive
inpatient hospital-
ization for childrenand adolescents with
severe psychiatric
disorders designed
to stabilize a crisis
situation.
ResidentialInpatient Care:A highly structured
environment forpatients with chronic
or treatment-resistant
disorders.
OutpatientServices:Individual and family
psychotherapy, medi-cation management
and comprehensive
psychological
assessment services
to help diagnose and
evaluate a childs
need for treatment.
Partial Hospital:A less restrictive day
treatment alternative
to inpatient care forpatients with severe
behavioral disorders
requiring more struc-
ture and intervention
than outpatient care.
Southwest Mental Health Centeroffers a wide range ofspecialized mental health care services to improve the health
of children and adolescents, support the family through their
childs recovery and work with the community to refer patientsand their families to additional resources. Our confidential,
comprehensive treatment is tailored to meeteach patient and familys needs. Psychiatric
physicians direct interdisciplinary treatment
teams. Family involvement in treatmentplanning is an important part of overall care.
THEREIS HOPE
FORCHILDREN
ANDYOUTH
-
-
-
-
-
southwest mental healt
8535 Tom Slick Drive, San Antoni ,
210-616-0300 www.sm . r
1
i l ril l r r :
ri i l I i r
r i l i l
i r r i
l i l l i r i
r , il - ri l i l- i l , i li i , i i i il i ,
i i ll, i i l r i l r
r l , r ll l r i
i i i r i i l r r i i
i r i l i r i ,ri i i r i , . r i r i , r i r i ,
r i I . . .
i i , r i l I r , l lri i , i ri ri i
7/29/2019 Before and After 0635
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11of13
XiBAmagazine.com U
Make a theme 0635
Make a theme 11of13
Mental health is how we feel about ourselves
and the world around us. While nearly every-
body feels its easy for parents to recognize
when a child has a high fever, a childs mental
health may be more difficult to identify.
Mental health problems cant always be seen.
But many symptoms can be recognized.
Mental health problems affect one in
every fiveyoung people at any given time.
Some mental health problems are severe
enough to disrupt daily life and a childs
ability to function. Such serious disturbances
affect one in every 20 young people.
Tragically, an estimated two-thirds of all
children with mental health problems
are not getting the help they need.
Without help, serious mental health
problems can lead to school failure, alcohol
or other drug abuse, family discord, violence,
or even suicide.
Help is available. Effective interventions
and drug treatments exist. And with help, a
child can learn to copewith his or her illness
and feel productive, worthwhile and happy.
If youre concerned about the life and
health of a child, seek help immediately. Talk
to your doctor, school counselor, or other
mental health professional who is trained to
assess whether or not your child has a mental
health problem.
Dont let anythingstand in the way of
your childs healthy future.
Important words about kids and mental health . . .
Acute Care:24-hour, intensive
inpatient hospital-
ization for childrenand adolescents with
severe psychiatric
disorders designed
to stabilize a crisis
situation.
ResidentialInpatient Care:A highly structured
environment forpatients with chronic
or treatment-resistant
disorders.
OutpatientServices:Individual and family
psychotherapy, medi-cation management
and comprehensive
psychological
assessment services
to help diagnose and
evaluate a childs
need for treatment.
Partial Hospital:A less restrictive day
treatment alternative
to inpatient care forpatients with severe
behavioral disorders
requiring more struc-
ture and intervention
than outpatient care.
Southwest Mental Health Centeroffers a wide range ofspecialized mental health care services to improve the health
of children and adolescents, support the family through their
childs recovery and work with the community to refer patientsand their families to additional resources. Our confidential,
comprehensive treatment is tailored to meeteach patient and familys needs. Psychiatric
physicians direct interdisciplinary treatment
teams. Family involvement in treatmentplanning is an important part of overall care.
THEREIS HOPE
FORCHILDREN
ANDYOUTH
On a page of rectangles, a curvy counterpoint
Finally, graphics carve esses atop the rectangular page, gracefully connecting topto bottom. Similar sizes make all seven objects work in unison.
Mental health is how we feel about ourselves
and the world around us. While nearly every-
body feels its easy for parents to recognize
when a child has a high fever, a childs mental
health may be more difficult to identify.
Mental health problems cant always be seen.
But many symptoms can be recognized.
Mental health problems affect one in
every fiveyoung people at any given time.
Some mental health problems are severe
enough to disrupt daily life and a childs
ability to function. Such serious disturbances
affect one in every 20 young people.
Tragically, an estimated two-thirds of all
children with mental health problems
are not getting the help they need.
Without help, serious mental health
problems can lead to school failure, alcohol
or other drug abuse, family discord, violence,
or even suicide.
Help is available. Effective interventions
and drug treatments exist. And with help, a
child can learn to copewith his or her illness
and feel productive, worthwhile and happy.
If youre concerned about the life and
health of a child, seek help immediately. Talk
to your doctor, school counselor, or other
mental health professional who is trained to
assess whether or not your child has a mental
health problem.
Dont let anythingstand in the way of
your childs healthy future.
Important words about kids and mental health . . .
Acute Care:24-hour, intensive
inpatient hospital-
ization for childrenand adolescents with
severe psychiatric
disorders designed
to stabilize a crisis
situation.
ResidentialInpatient Care:A highly structured
environment forpatients with chronic
or treatment-resistant
disorders.
OutpatientServices:Individual and family
psychotherapy, medi-cation management
and comprehensive
psychological
assessment services
to help diagnose and
evaluate a childs
need for treatment.
Partial Hospital:A less restrictive day
treatment alternative
to inpatient care forpatients with severe
behavioral disorders
requiring more struc-
ture and intervention
than outpatient care.
Southwest Mental Health Centeroffers a wide range of
specialized mental health care services to improve the healthof children and adolescents, support the family through their
childs recovery and work with the community to refer patientsand their families to additional resources. Our confidential,
comprehensive treatment is tailored to meet
each patient and familys needs. Psychiatricphysicians direct interdisciplinary treatment
teams. Family involvement in treatmentplanning is an important part of overall care.
THEREIS HOPE
FORCHILDREN
ANDYOUTH
Mechanical and organic The variety of columnwidths and type sizes keep the page engaging and
the eye moving. Note above the page is first divided
top to bottom, then each section is divided again;
note especially the unusually narrow columns at the
bottom. Left, overlaying the rectangular format are
three butterflies from large to small and the chil-
drens photos, which follow sweeping S curves and
provide a softening counterpoint to the layout.
Inside
Wide/ light Narrow/dark
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XiBAmagazine.com U
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Make a theme 12of13
Takeyour childsmental health
seriously.
We do.
SOUTHWEST MENTAL HEALTH CENTER
A LEGACY OF SERVICE
Over our many years ofcommunity
service,Southwest Mental HealthCenter
has grownfrom adowntownorphanage
into aregional provider ofspecialized
mental healthservices for children
and adolescents.Our name andwork
have changedover the years,but our
emphasis has always remainedthe well-
beingofchildren.
Today,Southwest Mental Health
Center is the only nonprofit specialty
hospital ofits kindin SouthTexasand
the last hope for many childrenand
families strugglingwithmental illness.
Southwest Mental HealthCenter is
dedicatedt o providingeffective mental
healthservices to children,adolescents
andtheir families to help them over-
come the disablingeffects ofmental ill-
ness,and improve their ability to func-tionsuccessfully at home,at school,
andin the community.
Throughour dedicatedstaffand
individualizedtreatment programs,we
are givingtroubledchildrena better
chance inlife to develop to their full
potential.Ultimately, we are making
our communities safer andmore live-
able,as fewer childrenwill experience
the downwardspiral ofserious mental
disturbance intheir adolescent and
adult years.Together witha caringcom-
munity,we cane nsure that every child
who needs help gets it.southwest mental health center
8535Tom Slick Drive, SanAntonio,TX78229210-616-0300www.smhc.org
SMHC at a glance
Established: 1886
Location: South Texas Medical CenterChild & Adolescent Programs:
Acute Care
Residential Inpatient Care
Partial (Day) Hospital
Outpatient Treatment Services
Psychological Evaluation Services
Facilities: Secure, family-friendly campus includesa 40-bed Hospital, Outpatient Clinic, Activity and
Education Building, Dining Hall, Swimming Pool &
Recreational Areas
Licenses: Texas Department of Health, TexasDepartment of Mental Health and Mental Retardation
Accreditation:Joint Commission on Accreditation ofHealthcare Organizations
Affiliations:University of Texas Health Science Centerat San Antonio, Trinity University, St. Marys University,
Our Lady of the Lake University, Northside I.S.D.
Funding: Medicaid, Commercial Insurance, Mental
Health Authorities, United Way and Private Contributions
southwest mental health center
Mental healthis how we feel about ourselves
andthe worldaround us.While nearly every-
body feels its easy for parents to recognize
whenachildhas a highfever,a childs mental
healthmay be more difficult to identify.
Mental healthproblems cant always be seen.
But many symptoms canbe recognized.
Mental healthproblems affect one in
every fiveyoungpeople at any giventime.
Some mental healthproblems are severe
enoughto disrupt daily life anda childs
ability to function.Suchserious disturbances
affect one inevery 20young people.
Tragically,anestimated two-thirds ofall
childrenwith mental healthproblems
are not gettingthe help they need.
Without help,serious mental health
problems canleadto school failure,alcohol
or other drugabuse, family discord,violence,
or evensuicide .
Help is available. Effective interventions
anddrugtreatments exist.Andwithhelp,a
childcan learn to copewithhis or her illness
andfeel productive,worthwhile andhappy.
Ifyoure concernedabout the life and
healthof achild, seek help immediately.Talk
to your doctor,school counselor,or other
mental healthprofessional who is trainedto
assess whether or not your childhas a mental
healthproblem.
Dont let anythingstandin the way of
your childs healthy future.
Important words about kids and mental health . . .
Acute Care:24-hour,intensive
inpatient hospital-
izationfo r children
andadolescents with
severe psychiatric
disorders designed
to stabilize acrisis
situation.
ResidentialInpatient Care:Ahighly structured
environment for
patients withchr onic
or treatment-resistant
disorders.
OutpatientServices:Individual andfamily
psychotherapy,medi-
cationm anagement
andcomprehensive
psychological
assessment services
to help diagnose and
evaluate achilds
needfor treatment.
Partial Hospital:Aless restrictive day
treatment alternative
to inpatient care for
patients withsevere
behavioral disorders
requiringmo re struc-
ture andinterventi on
thano utpatient care.
Southwest Mental Health Centeroffers a wide range of
specialized mental health care services to improve the healthof children and adolescents, support the family through theirchilds recovery and work with the community to refer patientsand their families to additional resources. Our confidential,
comprehensive treatment is tailored to meet
each patient and familys needs. Psychiatricphysicians direct interdisciplinary treatmentteams. Family involvement in treatmentplanning is an important part of overall care.
THEREIS HOPE
FORCHILDREN
ANDYOUTH
Article resources
Typefaces
1 (ac) ITC Goudy Sans Book
a) 9/14 pt, b) 9/11 pt, c) 12/14 pt
2 (ah) ITC Goudy Sans Bold
a) 18/14 pt, b) 9/11 pt,
c) 36/30 pt 25 letterspacing,
d) 54/39 pt 50 letterspacing,
e) 12/14 pt, f) 20/14 pt, g) 11/14 pt,h) 12/12.5 pt
3 (ac) ITC Stone Serif Medium
a) 10/14 pt, b) 8/10 pt, c) 8.5/11.5 pt
4 Trajan Regular | 8/9.5 pt
Southwest Mental Health Center
8535 Tom Slick Drive
San Antonio, Texas 78229
www.smhc.org
Colors
C10 M9 Y12 K4
C0 M60 Y80 K0
C27 M0 Y72 K18
C0 M0 Y0 K40
C0 M0 Y0 K60
C0 M0 Y0 K70
5
6
7
8
9
9
10
1a
2a
9
9
10
10
3a
2b 2a 1b
2c
2c
4 3b
2f
2g
3a
2h
3c
2d
2e
1c
10
4
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Before & After magazine
Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understand-
able, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Vincent Pascual Staff designerDexter Mark Abellera Staff designer
Before & After magazine
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Telephone 916-784-3880
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www http://www.bamagazine.com
Copyright 2006 Before & After magazine, ISSN
1049-0035. All rights reserved
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For paper-saver formatPrint: (Specify pages 1521)
Before & After is made to fit your binder
Before & After articles are intended for permanent reference. All are titled and numbered.
For the current table of contents, click here. To save time and paper, a paper-saver format of this article,
suitable for one- or two-sided printing, is provided on the following pages.
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7/29/2019 Before and After 0635
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M
ake
at
hem
e
Butterflygraphicbrightens
agraybroc
hure
Before&After|www.ba
magazine.com
1of7
Makea
theme0635
0635Makeatheme
Mentalillnessisnotthetopic
that
sp
ringsbrightlytomindw
henwe
thinkofchildren.Gigg
les,love
andhappyplayar
emorelike
whatweimagine
.Thegoal
ofmentalhealth
careisto
makethoseimagescome
trueevenfortheillchild.
Withthatinmind,San
Antonios
South
westMentalHeathCen
tergaveus
alow-budgetrequestliftthedepressing
grayn
essfromitsbrochure,andgiveits
difficultsubjectasenseoflightnessand
hope
alongwithrealclarity.
Ke
ytothemakeoverwasa
littlebutter-
flythatgaveusthefocalpoin
t,colorand
continuityweneeded.Havealook.
Aboutkid
san
d
men
talh
ealth
Mentalhealthishowwefeelabout
ourselvesandtheworldaroundus.
Whilenearlyeverybodyfeelsdown
occasionally,apersistantbluemoodmightbe
thewarningsignofdiagnosablementalhealth
problem.
Itsnotjustadultswhoareaffectedbymental
healthproblems.Childrensuffertoo.That
isespeciallytragic,becauseeveryyoung
persondeservestherighttofeelgoodabout
themselves.Tobehappy.Tofeelasenseofself-
worth.Tobeproductive.
Mentalillnessisadiseasethatcanpreventthis.
Mental,emotionalorbehavioralproblemsthat
affectkidsandtheirfamiliesincludedepression,
anxiety,anddisorderssuchasbipolar,conduct,
eating,attentiondeficit-hyperactivity,obsessive
compulsive,andsubstanceusedisorders.
Nooneisimmune.Mentalillnessaffectschildren
ofallbackgrounds.However,highriskfactors
include:physicalproblems,intellectualdisabilities,
lowbirthweight,familyhistoryofmentaland
addictivedisorders,poverty,separation,and
caregiverabuseandneglect.
Th
en
eedfo
r
service
sis
g
rowin
g
Oneinfivechildrenisaffectedbya
diagnosablementalhe
althproblem
everyyear.Nearlyten
percent
ofyoungpeoplehaveaserious
emotional
disturbancethatseverelydisrup
tstheirdaily
life.Two-thirdsofthechildrenw
honeedhelp
wontgetit.
Withoutappropriatetreatment,mentalhealth
problemscanleadtoschoolfailure,family
discord,alcoholanddrugabuse
,violence,jail
andevensuicide.
Helpisavailable.Effectiveinterventionsand
drugtreatmentsexist.Andwith
help,achildcan
learntocopewithhisorherillnessandlivea
happy,productivelife.
Treatmentiscosteffective,too.Onestudy
showedthat$1investedinpreventionand
interventionsaves$7injuvenilejusticeand
welfarecosts.Weknowitismo
redifficultand
morecostlytoresolveproblem
slater.The
earlyyearsrepresentourbestchancetoavert
seriousmentalhealthandsocia
lproblems
downtheroad.
Wecanhelp.Ifyoureconcernedabouta
childsbehaviorormood,pleasecallusat
(21
0)61
6-0
300.Dontletanythingstandin
thewayofyourchildshealthyfuture.
Youcanhelp,too.YoursupportofSouthwest
MentalHealthCentercanhelpachildrecover
andsucceedinlife.
Thereish
opefor
children
an
dyouth
SouthwestMentalHealthCenteroffersa
widerangeofspecializedmentalhealth
careservicestoimprovethehealthof
childrenandadolescents,supportthefamily
throughthepatientsrecoveryandwork
w
iththecommunitytoreferpatientsand
theirfamiliestoadditionalresources.Our
confidentialandcomprehensivetreatmentis
tailoredtomeeteachpatientandfamilysneeds.
In
terdisciplinarytreatmentteamsaredirected
b
ypsychiatricphysicians.Familyinvolvement
in
treatmentplanningisanimportantpartof
o
verallcare.
A
cuteCare
:24-Hour,intensiveinpatient
h
ospitalizationforchildrenandadolescentswith
severepsychiatricdisordersdesignedtostabilize
a
crisissituation.
R
esiden
tialIn
patien
tCare
:Ahighly
structuredenvironmentforpatientswithchronic
o
rtreatment-resistantdisorders.
P
artialH
ospital:Alessrestrictiveday
treatmentalternativetoinpatientcarefor
p
atientswithseverebehavioraldisorders
requiringmorestructureandinterventionthan
o
utpatientcare.
O
utpatien
tService
s:Individualandfamily
p
sychotherapy,medicationmanagementand
comprehensivepsychologicalassessment
servicestohelpdiagnoseandevaluateachilds
n
eedfortreatment.
Notquitedesigned
Three-pan
elbrochureistheoffice
workhorse,buttheproblemwith
panelsisthatwetendtodesign
simplyby
fillingthemup(right)!
One..
.
two...
done!
Before
7/29/2019 Before and After 0635
16/21
Before&After|www.bamagazine.com
2of7
Makea
theme0635
0635Makeatheme
Problem:Italllooksalike
Thebeforeisalette
rfoldbrochurethatwas
designedbyfillin
gpane
lswithtext.Although
every
paneltellsad
ifferentpieceoftheSM
HCstory,tothereaderitalllooksalike.
Inside
Coloredsub
headspunctuatethegray.Althou
ghtheyrebigger,
bolderandev
enadifferentstylefromthetext,thedifferencesare
notgreateno
ugh;thepagestilllooksgray.Topunctuateeffectively,
differencesm
ustbevery
different.
H
eadlinesanddropcapsstand
atopthepanelsliketombstones,
clinicallyidentifyingeachsectionbu
t
offeringneithercheernorwelcome.
B
ecarefulwhenusingmorethan
onedropcap;readersareextremely
goodpatternseekersandwillcon-
nectthecapsinstantlywhich
m
eanstheyllwanttoknowwhat
theyspell!
Aboutkid
s
and
men
talh
ealth
Mentalhealthishow
wefeelabout
ourselvesandthe
worldaroundus.
Whilenearlyever
ybodyfeelsdown
occasionally,apersistantbluemoodmightbe
thewarningsignofdiagnosablementalhealth
problem.
Itsnotjustadultswhoareaffectedbymental
healthproblems.Childrensuffertoo.That
isespeciallytragic,becauseeveryyoung
persondeservestherighttofeelgoodabout
themselves.Tobehappy.Tofeelasenseofself-
worth.Tobeproductive.
Mentalillnessisadiseasethat
canpreventthis.
Mental,emotionalorbehavior
alproblemsthat
affectkidsandtheirfamiliesincludedepression,
anxiety,anddisorderssuchas
bipolar,conduct,
eating,attentiondeficit-hypera
ctivity,obsessive
compulsive,andsubstanceuse
disorders.
Nooneisimmune.Mentalilln
essaffectschildren
ofallbackgrounds.However,h
ighriskfactors
include:physicalproblems,inte
llectualdisabilities,
lowbirthweight,familyhistoryofmentaland
addictivedisorders,poverty,se
paration,and
caregiverabuseandneglect.
Th
en
eedfor
service
sis
growin
g
Oneinfivechildrenisaffectedbya
diagnosablementalhealthproblem
everyyear.Nearlytenpercent
ofyoungpeoplehaveaseriousemotional
disturbancethatseverelydisruptstheirdaily
life.Two-thirdsofthechildrenwhoneedhelp
wontgetit.
Withoutappropriatetreatment,mentalhealth
problemscanleadtoschoolfailure,family
discord,alcoholanddrugabuse,violence,jail
andevensuicide.
Helpisavailable.Effectiveinterventionsand
drugtreatmentsexist.Andwithhelp,achildcan
learntocopewithhisorherillnessandlivea
happy,productivelife.
Treatmentiscosteffective,too.Onestudy
showedthat$1investedinpreventionand
interventionsaves$7injuvenilejusticeand
welfarecosts.Weknowitismoredifficultand
morecostlytoresolveproblemslater.The
earlyyearsrepresentourbestchancetoavert
seriousmentalhealthandsocialproblems
downtheroad.
Wecanhelp.Ifyoureconcernedabouta
childsbehaviorormood,pleasecallusat
(21
0)61
6-0
300.Dontletanythingstandin
thewayofyourchildshealthyfuture.
Youcanhelp,too.YoursupportofSouthwest
MentalHealthCentercanhelpachildrecover
andsucceedinlife.
Th
ereish
opefor
children
an
dyouth
SouthwestMentalHealthCenteroffersa
widerangeofspecializedmentalhealth
careservicestoimprovethehealthof
childrenandadolescents,supportthefamily
throughthepatientsrecoveryandwork
withthecommunitytoreferpatientsand
theirfamiliestoadditionalresources.Our
confidentialandcomprehensivetreatmentis
tailoredtomeeteachpatientandfamilysneeds.
Interdisciplinarytreatmentteamsaredirected
bypsychiatricphysicians.Familyinvolvement
intreatmentplanningisanimportantpartof
overallcare.
AcuteCare
:24-Hour,intensiveinpatient
hospitalizationforchildrenandadolescentswith
severepsychiatricdisordersdesignedtostabilize
acrisissituation.
Residen
tialIn
patien
tCare
:Ahighly
structuredenvironmentforpatientswithchronic
ortreatment-resistantdisorders.
PartialH
ospital:Alessrestrictiveday
treatmentalternativetoinpatientcarefor
patientswithseverebehavioraldisorders
requiringmorestructureandinterventionthan
outpatientcare.
Outpatien
tService
s:Individualandfamily
psychotherapy,medicationmanagementand
comprehensivepsychologicalassessment
servicestohelpdiagnoseandevaluateachilds
needfortreatment.
l
ii
l
i
i
i
i
swith
i
li
quiringmorestr
i
i
outpatientcare.
OutpatientServic
Iii
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psychotherapy,medici
comprehensivepsy
lil
icestohelpi
l
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elcontinuity
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ing
tothedesign
ort
hestories.
And
whileblueis
eve
ryonesfavor-
itecolor,itschilly
and
therefore
inappropriatefor
this
project,which
req
uireswarmth,
hum
anityand
touc
hability.
Problem:Itsallre
ctangles
Thecolorcoverisa
pointofinterest,buttheboyistheonlychildin
thebrochure,
andthehard-edged
,rectan
gularla
youtten
dstoisolatehimfurther.
Itsarectangu
larworldGenerally
speaking,whenasubjectneedssoftening
youwanttoavoidrectangularelements.
(A)Althoughhesinameadow,therectan-
gularframeacts
asacorral,isolatingand
confiningtheboyinappropriately.(B)Note
thephoto,textb
locks,bluebar,headlines
andlogoareallrectangles.
B
Outside
Alegacyofservice
Overour115yearsofcommunity
service,SouthwestMentalHealth
Centerhasgrownfromadowntown
orphanageintoaregionalproviderofspecialized
mentalhealthservicesforchildrenand
adolescents.Ournameandworkhavechanged
overtheyears,butouremphasishasalways
remainedthewell-beingofchildren.
Today,SouthwestMentalHealthCenteris
theonlynonprofitspecialtyhospitalofitskind
inSouthTexasandthelasthopeformany
childrenandfamiliesstrugglingwithmental
illness.SouthwestMentalHealthCenteris
dedicatedtoprovidingeffectivementalhealth
servicestochildren,adolescentsandtheir
familiestohelpthemovercomethedisabling
effectsofmentalillness,andimprovetheirability
tofunctionsuccessfullyathome,atschool,and
inthecommunity.
Throughourdedicatedstaffand
individualizedtreatmentprograms,weare
givingtroubledchildrenabetterchanceinlife
todeveloptotheirfullpotential.Ultimately,we
aremakingourcommunitiessaferandmore
liveable,asfewerchildrenwillexperiencethe
downwardspiralofseriousmentaldisturbance
intheiradolescentandadultyears.Together
withacaringcommunity,wecanensurethat
everychildwhoneedshelpgetsit.
SOUTHWESTMENTALH
EALTHCENTER
Servingchildren,adolescents&fam
iliessince1886.
SMHCataglance
Estab
lished:1886
Location:SouthTexasMedicalCenter
Child
&AdolescentPrograms:
InpatientAcuteCare
Sub-acuteCare
O
utpatientServices
PartialHospitalProgram
AssessmentandEvaluationServices
Facilities:Campusincludesa40-bedHospital,
Partialprogram,OutpatientClinic,Activityand
EducationBuilding,DiningHall,SwimmingPool&
RecreationalAreas
Licenses:TexasDepartmentofHealth,
TexasDepartmentofMentalHealthandMental
Retard
ation
Accre
ditation:JointCommissionon
AccreditationofHealthcareOrganizations
Affiliations:UniversityofTexasHealth
ScienceCenteratSanAntonio,TrinityUniversity,
St.MarysUniversity,OurLadyoftheLake
University,NorthsideI.S.D.
Funding:Medicaid,CommercialInsurance,
Menta
lHealthAuthorities,UnitedWayand
PrivateContributions
IRSStatus:Not-for-profit501(c)(3)
Takeyourchilds
mentalhealth
seriously.Wedo.
SOU
THWESTMENTALHEALTHCENTER
8535TomSlickDr.,SanAntonio,TX78229
210-616-0300
www.smhc.org
A
7/29/2019 Before and After 0635
17/21
Before&After|www.bamagazine.com
3of7
Makea
theme0635
0635Makeatheme
Theres
thestory!
Sameinformation,
samespace,butthemakeoverbrin
gsthebrochurenewlife.Itnow
hasacommunityo
fchildren,andstoriesth
atwereinvisiblearecle
arandinvitin
g.
W
hatachange!
A
hierarchyofelementsfrombig
to
smallsharespacecomfortably
in
thismulti-facetedlayout.Differ-
entcolumnwidthstelltheSouth-
w
eststorywithpaceandinflec-
tion,tyingtheelementstogether
w
hilekeepingthemapart.Butter-
flyprovidesapointoffocusas
w
ellascolorandshape,which
softensthenaturalrectanglesof
th
epage.Orangesandyellowsare
w
arm,happycolors,andgreen
is
thecolorofhopeandnewlife.
Onthecover(farleft),ouryoung
patientisnotalonebutgetting
th
ecaresheneeds.
Mentalhealthishowwefeelaboutourselves
andtheworldaroundus.Whilenearlyevery-
bodyfeelsitseasyforparentstorecognize
whenachildhasahighfever,achildsmental
healthmaybemoredifficulttoidentify.
Mentalhealthproblemscantalwaysbeseen.
Butmanysymptomscanberecognized.
Mentalhealthproblemsaffectonein
everyfiveyoungpeopleatanygiventime.
Somementalhealthproblemsaresevere
enoughtodisruptdailylifeandachilds
abilitytofunction.Suchseriousdisturbances
affectoneinevery20youngpeople.
Tragically,anestimatedtwo-thirdsofall
childrenwithmentalhealthproblemsarenot
gettingthehelptheyneed.
Withouthelp,seriousmentalhealth
problemscanleadtoschoolfailure,alcohol
orotherdrugabuse,familydiscord,violence,
orevensuicide.
Helpisavailable.Effectiveinterventions
anddrugtreatmentsexist.Andwithhelp,a
childcanlearntocopewithhisorherillness
andfeelproductive,worthwhileandhappy.
Ifyoureconcernedaboutthelifeand
healthofachild,seekhelpimmediately.Talk
toyourdoctor,schoolcounselor,orother
mentalhealthprofessionalwhoistrainedto
assesswhetherornotyourchildhasamental
healthproblem.
Dontletanythingstandinthewayof
yourchildshealthyfuture.
Importantwordsaboutkidsandmentalhealth...
AcuteCare:
24-hour,intensive
inpatienthospital-
izationforchildren
andadolescentswith
severepsychiatric
disordersdesigned
tostabilizeacrisis
situation.
Residential
InpatientCare:
Ahighlystructured
environmentforpa-
tientswithchronicor
treatment-resistant
disorders.
PartialHospi-
tal:Alessrestrictive
SouthwestMentalHealthCenteroffersawiderangeof
specializedmentalhealthcareservicestoimprovethehealth
ofchildrenandadolesce
nts,supportthefamilythroughtheir
childsrecoveryandworkwiththecommunitytoreferpatients
andtheirfamiliestoadd
itionalresources.Ourconfidential,
comprehensivetreatmentistailoredto
meeteachpatientandfamilysneeds.
Psychiatricphysiciansdirectinter-
disciplinarytreatmentteams.Family
involvementintreatmentplanningisan
importantpartofoverallcare.
THERE
IS
HOPE
FOR
CHILDREN
AND
YOUTH
Take
your
childs
m
entalhealth
s erious ly.
Wedo.
s ou t
hwe s t me nt a l he a l t hc e nt e r
After
Coverimageiskey
Thecoverimageisthekeymessage-maker;itsetsthetoneandesta
blishesthereaders
frameofreference.
Imageandheadlineare
seentogetherandmust
workasone.
Take
yourchilds
mental
health
seriously.
Wedo.
SOUTHWESTMENTALHEALTHCENTER
ALEGACYOFSERVICE
Overourmanyyearsofcommunity
service,SouthwestMentalHealthCenter
hasgrownfromadowntownorphanage
intoaregionalproviderofspecialized
mentalhealthservicesforchildren
andadolescents.Ournameandwork
havechangedovertheyears,butour
emphasishasalwaysremainedthewell-
beingofchildren.
Today,SouthwestMentalHealth
Centeristheonlynonprofitspecialty
hospitalofitskindinSouthTexasand
thelasthopeformanychildrenand
familiesstrugglingwithmentalillness.
SouthwestMentalHealthCenteris
dedicatedtoprovidingeffectivemental
healthservicestochildren,adolescents
andtheirfamiliestohelpthemover-
comethedisablingeffectsofmentalill-
ness,andimprovetheirabilitytofunc-
tionsuccessfullyathome,atschool,
andinthecommunity.
Throughourdedicatedstaffand
individualizedtreatmentprograms,we
aregivingtroubledchildrenabetter
chanceinlifetodeveloptotheirfull
potential.Ultimately,wearemaking
ourcommunitiessaferandmorelive-
able,asfewerchildrenwillexperience
thedownwardspiralofseriousmental
disturbanceintheiradolescentand
adultyears.Togetherwithacaringcom-
munity,wecanensurethateverychild
whoneedshelpgetsit.
southwestmentalhealthcenter
8535
TomSlickDrive,SanAntonio,TX78229
210-616-0300www.smhc.org
SMHCataglance
Established:1886
Location:SouthTexasMedicalCenter
Child
&AdolescentPrograms:
AcuteCare
ResidentialInpatientCare
Par
tial(Day)Hospital
Ou
tpatientTreatmentServices
Psy
chologicalEvaluationServices
Facilities:Secure,family-friendlycampusincludes
a40-bedHospital,OutpatientClinic,Activityand
Educa
tionBuilding,DiningHall,SwimmingPool&
RecreationalAreas
Licenses:TexasDepartmentofHealth,Texas
DepartmentofMentalHealthandMentalRetardation
Accreditation:JointCommissiononAccreditationof
HealthcareOrganizations
Affiliations:UniversityofTexasHealthScienceCenter
atSan
Antonio,TrinityUniversity,St.MarysUniversity,
OurL
adyoftheLakeUniversity,NorthsideI.S.D.
Funding:Medicaid,CommercialInsurance,Mental
HealthAuthorities,UnitedWayandPrivateContributions
southwestmentalhealthcenter
Simpleimages
aremorepowerful
(Above)Theself-absorbedboyinthemeadowisno
tonly
aloneaproblemofmentalillnessbutthephoto
is
complex,withm
anycompetinglinesandsurfaces,
and
thepointofthemessageislost.Incontrastistheclarity
oftheafter.The
girlisatpeaceinthenearnessofacare-
giver,akeyconc
eptinthebrochure.Notethesimp
lic-
ityoftheimage;
despiteradicalcropping,afewstr
ong
linestelluseverythingweneedtoknowandprovidea
smoothbackdropfortheheadline.
Outside
Before
After
7/29/2019 Before and After 0635
18/21
Before&After|www.bamagazine.com
4of7
Makea
theme0635
0635Makeatheme
Panelshandlesep
aratejobs
Thethreeoutsidep
anelsareseenindepend
ently,andeachhasadifferentjob.The
cover
paneldrawst
hereaderin;thebackpanel
provideskeydataataglance.
Followthepanels,butdifferentiate
Tovisuallydifferentiatetheoutsidepanels,each
hasbeengivenauniquevalue:medium,white,
dark.Becausebulletpointsandchoppypara-
graphs(centerp
anel)canbemessy,theyshould
becushionedby
wide,emptymargins.Common
typography(notetheheadlinestyle)isapoint
ofunityamongt
hedifferences.
Take
yourchilds
mental
health
seriously.
Wedo.
SOUTHWESTMENTALHEALTHCENTER
ALEGACYOFSERVICE
Overourmanyyearsofcommunity
service,SouthwestMentalHealthCenter
hasgrownfromadowntownorphanage
intoaregionalproviderofspecialized
mentalhealthservicesforchildren
andadolescents.Ournameandwork
havechangedovertheyears,butour
emphasishasalwaysremainedthewell-
beingofchildren.
Today,SouthwestMentalHealth
Centeristheonlynonprofitspecialty
hospitalofitskindinSouthTexasand
thelasthopeformanychildrenand
familiesstrugglingwithmentalillness.
SouthwestMentalHealthCenteris
dedicatedtoprovidingeffectivemental
healthservicestochildren,adolescents
andtheirfamiliestohelpthemover-
comethedisablingeffectsofmentalill-
ness,andimprovetheirabilitytofunc-
tionsuccessfullyathome,atschool,
andinthecommunity.
Throughourdedicatedstaffand
individualizedtreatmentprograms,we
aregivingtroubledchildrenabetter
chanceinlifetodeveloptotheirfull
potential.Ultimately,wearemaking
ourcommunitiessaferandmorelive-
able,asfewerchildrenwillexperience
thedownwardspiralofseriousmental
disturbanceintheiradolescentand
adultyears.Togetherwithacaringcom-
munity,wecanensurethateverychild
whoneedshelpgetsit.
southwestmentalhealthcenter
8535
TomSlickDrive,SanAntonio,TX78229
210-616-0300www.smhc.org
SMHCataglance
Estab
lished:1886
Loca
tion:SouthTexasMedicalCenter
Child
&AdolescentPrograms:
AcuteCare
Res
identialInpatientCare
Partial(Day)Hospital
OutpatientTreatmentServices
PsychologicalEvaluationServices
Facilities:Secure,family-friendlycampusincludes
a40-b
edHospital,OutpatientClinic,Activityand
EducationBuilding,DiningHall,SwimmingPool&
RecreationalAreas
Licenses:TexasDepartmentofHealth,Texas
DepartmentofMentalHealthandMentalRetardation
Accreditation:JointCommissiononAccreditationof
Health
careOrganizations
Affiliations:UniversityofTexasHealthScienceCenter
atSan
Antonio,TrinityUniversity,St.MarysUniversity,
OurLadyoftheLakeUniversity,NorthsideI.S.D.
Funding:Medicaid,CommercialInsurance,Mental
Health
Authorities,UnitedWayandPrivateContributions
southwestmentalhealthcenter
Outside
Backpanel
Coverp
anel
THER
E
IS
H
OPE
FOR
CHILDREN
AN
D
YOUTH
Amulti-facetedpr
esentation
Varyin
gcolumnwid
ths,typesizes,valuesandcolorsex
presslevelsofconversation
andgivethereader
man
ypointsofentry.N
otethefoldsaredisre
ga
rded.
Apageanchor
edbyhope
Themostimportantstatementinthebrochurean
chors
thedesign.Setinallcapsonextremelytightleading
(54/39)andcare
fullywrappedaroundthreephoto
s,the
headlineisanumbrellatowhicheverythingelsew
ill
relateandleavesnodoubtwhatthehospitalstan
dsfor.
THER
E
IS
H
OPE
FOR
CHILDREN
AN
D
YOUTH
Inside
Notetheflatedges
Thelayoutstarts
attheheadline...
.
.
.andeverything
relatesb
acktoit.
Mentalhealthishowwefeelaboutourselves
an
dtheworldaroundus.Whilenearlyevery-
bo
dyfeelsitseasyforparentstorecognize
wh
enachildhasahighfever,achildsmental
he
althmaybemoredifficulttoidentify.
Mentalhealthproblemscantalwaysbeseen.
Bu
tmanysymptomscanberecognized.
Mentalhealthproblemsaffectonein
ev
eryfiveyoungpeopleatanygiventime.
Somementalhealthproblemsaresevere
en
oughtodisruptdailylifeandachilds
abilitytofunction.Suchseriousdisturbances
aff
ectoneinevery20youngpeople.
Tragically,anestimatedtwo-thirdsofall
ch
ildrenwithmentalhealthproblemsarenot
gettingthehelptheyneed.
Withouthelp,seriousmentalhealth
problemscanleadtoschoolfailure,alcohol
orotherdrugabuse,familydiscord,violence,
orevensuicide.
Helpisavailable.Effectiveinterventions
anddrugtreatmentsexist.And
withhelp,a
childcanlearntocopewithhisorherillness
andfeelproductive,worthwhileandhappy.
Ifyoureconcernedabout
thelifeand
healthofachild,seekhelpimm
ediately.Talk
toyourdoctor,schoolcounselo
r,orother
mentalhealthprofessionalwhoistrainedto
assesswhetherornotyourchildhasamental
healthproblem.
Dontletanythingstandinthewayof
yourchildshealthyfuture.
Importantwordsaboutkidsandmentalhealth...
AcuteCare:
24-hour,intensive
inpatienthospital-
izationforchildren
andadolescentswith
severepsychiatric
disordersdesigned
tostabilizeacrisis
situation.
Resid
ential
InpatientCare:
Ahighl
ystructured
environ
mentforpa-
tientsw
ithchronicor
treatm
ent-resistant
disorders.
Pa
rtialHospi-
tal:
Alessrestrictive
SouthwestMentalHealthCenteroffersawiderangeof
specializedmentalhealthcareservicestoimprovethehealth
ofchildrenandadolescents,supportthefamilythroughtheir
childsrecoveryandworkwiththecommunitytoreferpatients
andtheirfamiliestoadditionalresources.Ourconfidential,
comprehensivetreatmentistailoredto
meeteachpatientandfamilysneeds.
Psychiatricphysiciansdirectinter-
disciplinarytreatmentteams.Family
involvementintreatmentplanningisan
importantpartofoverallcare.
THERE
IS
HOPE
FOR
CHILDREN
AND
YOUTH
7/29/2019 Before and After 0635
19/21
Before&After|www.bamagazine.com
5of7
Makea
theme0635
0635Makeatheme
Mentalhealthishowwefeelaboutourselves
andtheworldaroundus.Whilenearlyevery-
bodyfeelsitseasyforparentstorecognize
whenachildhasahighfever,achildsmental
healthmaybemoredifficulttoidentify.
Mentalhealthproblemscantalwaysbeseen.
Butmanysymptomscanberecognized.
Mentalhealthproblemsaffectonein
everyfiveyoungpeopleatanygiventime.
Somementalhealthproblemsaresevere
enoughtodisruptdailylifeandachilds
abilitytofunction.Suchseriousdisturbances
affectoneinevery20youngpeople.
Tragically,anestimatedtwo-thirdsofall
childrenwithmentalhealthproblemsarenot
gettingthehelptheyneed.
Withouthelp,seriousmentalhealth
problemscanleadtoschoolfailure,alcohol
orotherdruga
buse,familydiscord,violence,
orevensuicide
.
Helpisavailable.Effectiveinterventions
anddrugtreatmentsexist.Andwithhelp,a
childcanlearntocopewithhisorherillness
andfeelproductive,worthwhileandhappy.
Ifyoureconcernedaboutthelifeand
healthofachild,seekhelpimmediately.Talk
toyourdoctor,schoolcounselor,orother
mentalhealth
professionalwhoistrainedto
assesswhether
ornotyourchildhasamental
healthproblem
.
Dontlet
anythingstandinthewayof
yourchildshealthyfuture.
Importantwordsaboutkidsandmentalhealth...
AcuteCare:
24-hour,intensive
inpatienthospital-
izationforchildren
andadolescentswith
severepsychiatric
disordersdesigned
tostabilizeacrisis
situation.
Resi-
dential
SouthwestMentalHealthCenteroffersawiderangeof
specializedmentalhealthcareservicestoimprovethehealth
ofchildrenandadolescents,supportthefamilythroughtheir
childsrecoveryandworkwiththecommunitytoreferpatients
andtheirfamiliestoadditionalresources.Ourconfidential,
comprehensivetreatmentistailored
tomeeteachpatientandfamilys
needs.Psychiatricphysiciansdirect
interdisciplinarytreatmentteams.
Familyinvolvementintreatment
planningisanimportantpartof
THERE
IS
HOPE
FOR
CHILDREN
AND
YOUTH
Bi-leveltypograph
y
Carefultypogra
ph
y
createsstorieswithinst
ories.Pulloutkeythoug
htsinacontrasting
typefaceanddarkervalue;thereadercanth
enbrowselightlyorrea
ddeeper.
Mentalhealthish
owwefeelaboutourselves
andtheworldaroundus.Whilenearlyevery-
bodyfeelsitseasy
forparentstorecognize
whenachildhasa
highfever,achildsmental
healthmaybemoredifficulttoidentify.
Mentalhealthproblemscantalwaysbeseen.
Butmanysymptomscanberecognized.
Mentalhealthproblemsaffectonein
everyfiveyoungpeopleatanygiventime.
Somementalhealthproblemsaresevere
enoughtodisrupt
dailylifeandachilds
abilitytofunction
.Suchseriousdisturbances
affectoneinevery
20youngpeople.
Tragically,an
estimatedtwo-thirdsofall
childrenwithmen
talhealthproblemsarenot
gettingthehelpth
eyneed.
Withou
thelp,seriousmentalhealth
problemscanleadtoschoolfailure,alcohol
orotherdrugabuse,familydiscord,violence,
orevensuicide.
Helpis
available.Effectiveinterventions
anddrugtreatmentsexist.Andwithhelp,a
childcanlearntocopewithhisorherillness
andfeelproductive,worthwhileandhappy.
Ifyour
econcernedaboutthelifeand
healthofac
hild,seekhelpimmediately.Talk
toyourdoctor,schoolcounselor,orother
mentalhealthprofessionalwhoistrainedto
assesswheth
erornotyourchildhasamental
healthprobl
em.
Dontletanythingstandinthewayof
yourchildshealthyfuture.
Importan
twordsaboutkidsandm
entalhealth...
Acomplexstoryhasmany
facets
Thedesignercanmakereading
easierandmoreinterestingby
breakingastoryintovisualparts.Left,withnoeditorialinputat
all,abrowserlevelwascreat
edforthereadersimplybyhigh-
lightingkeywordsinanordinarygalleyoftype.Notebelowthe
numberofkeythoughtsthathavebeenhighlightedonthepage;
eachlabelsandclarifiesadifferentfacetofi