Beauty on a Small Budget ChallengeWork Samples

Erica Cook Calgary

Lisa Canning Toronto

PARTNER INFLUENCERS

Poppytalk Vancouver

Saskia Thuot Montreal

Courtenay Hartford Southwestern Ontario

Heather Eigler Calgary

Jennifer Ashley Winnipeg

PARTNER INFLUENCERS

SAMPLING OF BLOGGERS PROMOTING CIL ON TWITTER

SAMPLING OF BLOGGERS PROMOTING CIL ON INSTAGRAM

SAMPLING OF BLOGGERS PROMOTING CIL ON FACEBOOK

SAMPLING OF CONTEST ENTRIES

SAMPLING OF CONTEST ENTRIES

SAMPLE EDITORIAL PROMOTION●

SPOT PRIZING● To encourage contest

participation and trial o f C I L P r e m i u m products, influencers he ld a se r ies o f giveaways on their b logs and soc ia l platforms. This was highly effective in creating excitement for the CIL Beauty on a S m a l l B u d g e t Challenge, as well as c rea t ing pos i t i ve u s e r - g e n e r a t e d content regarding CIL on social media.

SPOT PRIZING

CHUM FM ON-AIR PROMOTION AND GIVEAWAY●

RYTHME FM ON-AIR PROMOTION AND GIVEAWAY●