mindfoodstyle.com | 023

BRITISH BEAUTYThe It Girl so impossibly chic she doesn’t want to be an It Girl, Alexa Chung models the most iconic classic beauty looks that never go out of fashion.Words danielle seitz Photogr aPhy derek ke t tela

022 | mindfoodstyle.com

BEAUTY

the red liPNeed a little help with the fine art of non-verbal communication? Just look to a woman wearing a classic strong red lip colour for a lesson in how to make a clear statement using few words. A full swipe with a rich, warm tone, such as Chanel’s Rouge Allure Velvet in La Fascinante (matt says you mean business; shinier finishes do their best work after hours), used with a matching lipliner and finished with a neat edge sharp enough to cut through the crap, sends out the message that you are not a woman who ever needs to explain herself.

024 | mindfoodstyle.com

the mascar aOur eyelashes have to be one of our hardest-working features. If our desert island list could include one item of make-up only, for most of us it would surely be a mascara. Even on the days when the odds of shipwreck are remote, the fine line between stylish minimalism and tracksuit-and-TV slovenliness is drawn with a flick of, say, the super curler Diorshow Iconic Overcurl mascara, or the lash-defining and lengthening Hyperlash Mascara from Smashbox. Any make-up look – from traffic-stopping to barely-there to boardroom coup – is anchored by a great mascara.

fic to qui qui

mindfoodstyle.com | 027

WO

RD

S: x

xx

xx

xx

, ph

OtO

gR

aph

y: x

xx

xx

x x

xx

x.

WO

RD

S: x

xx

xx

xx

, ph

OtO

gR

aph

y: x

xx

xx

x x

xx

x.

the smok y e ye The make-up version of crimson crushed velvet is less for a day at the 9–5 coalface and more about being somewhere with low lighting and a glass of wine. The sultry luxury of a smoky eye is for those who love to blur boundaries: apply liberally, smudge freely and get your fingers dirty. Start with one of the Estée Lauder Pure Color EyeShadow Trios, add an eye pencil and a volumising mascara in black (non-curling; no baby-doll lashes please), and don’t stop until you’ve broken every rule.

the choPChung’s fringed loose wave is the decade’s most copied style. Fake it by combing Joico Power Whip foam through hair before a rough blowdry. Joico Instant Refresh Dry Shampoo applied to roots gives final volume.

THE SUlTRY lUxURY of A SmokY EYE IS foR THoSE wHo lovE To BlUR BoUndARIES

fic to qui qui

mindfoodstyle.com | 029

the WingtiPThe mark of those with a steady hand, steely nerve and steelier gaze, the wingtip eyeliner says “Mess with me at your peril”. The look with the world wrapped around its little finger recalls fashion’s ongoing love affair with the 1960s and 70s. Choose a light foundation with a pale pearlescent eyeshadow, then go to work with Smashbox’s Limitless Liquid Liner Pen. Finish with a lip of either Smashbox True Red for a naughty Dita Von Teese angle, or a nude gloss, such as Clinique’s Long Last Glosswear in Sweet Tooth, for the nice Twiggy pixie-girl look.

BEAUTY

030 | mindfoodstyle.com

the faceNothing says “out of office” quite like barely-there make-up. A little mascara, blotted lip stain in a soft rose, plus a Bobbi Brown Sheer Finish Pressed Powder are Jane Birkin-on-a-beach downtime cool.