HOW TO ELEVATE YOUR CLIENT’S EXPERIENCE AND GENERATE MORE REVENUE WITH DIGITAL SIGNAGE IN YOUR SALON

THE ULTIMATE GUIDE TO USING DIGITAL SIGNAGE IN YOUR SALON

1.  What Is Digital Signage?

2.  5 Benefits Of Digital Signage In The Salon

3.  Integrating Digital Signage Into The Salon Environment

4.  Effective Ways To Utilize Salon Content For Your Digital Displays.

5.  Creating An Effective Content Strategy That Informs, Educates, And Entertains

6.  5 Ways to generate additional revenue from digital signage

7.  Conclusion

TABLE OF CONTENTS:

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CHAPTER 1: What Is Digital Signage?

Digital Signage Is One Of The Fastest Growing Most Effective Marketing Methods In The World

What Is Digital Signage?

•  Digital signage is the display of text, graphic, or video images in digital format delivered over the Internet and displayed on televisions, interactive displays, and video walls. These displays are used to deliver messaging designed to inform, persuade or entice consumers to take specific actions.

•  Everyday more and more government agencies, corporations, education institutes and retailers are adapting digital signage to effectively communicate through displays placed in lobbies, reception areas, elevators, break rooms, and retail environments.

•  Businesses are utilizing digital displays in the form of digital signage, interactive touch screens, menu boards and video walls to promote products, welcome visitors, inform consumers, display-meeting schedules, and direct visitors around their campuses.

•  Salons can use digital signage to communicate and deliver targeted messaging at just the right time..

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CHAPTER 2: 5 Benefits Of Using Digital Signage In Your Salon

Increasing Your Client Retention Rate By Just 5% Increases Profits 25 to 95%

5 Benefits of Using Digital Signage In Your Salon

1.  Elevate your customer’s experience with engaging beauty related video content. Reduce your customers’ perceived wait times through information that educates, informs and entertains.

2.  Build brand awareness, use your display to reinforce your brand, Digital signage differentiates your salon from the competition.

3.  Promote Products, and Services with your digital signage display. Digital Signage is the perfect vehicle to promote new products and services.  Remind clients about your latest service offerings your stylist may forget to mention during client visits.   

4.  Enhance the salon environment with digital signage that improves the salons ambiance and creates a modern look and feel

5.   Improve your salon marketing effectiveness , deliver content directly at the point of purchase to help stimulate more impulsive sales.

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CHAPTER 3: Effective Ways To Utilize Salon Content For Digital Displays

Promote Your Salon And Build Brand Awareness

Ways To Integrate Salon Content With Your TV Screen To Promote Your

Salon And Build Brand Awareness

•  Display Salon Profile •  Stylists Profiles •  Videos •  Service Menu •  Product Promotions  •  Educational Information •  Stimulate customer engagement (Through CTA)  •  Ask For Referrals  •  Pre-book appointments •  Use The Screen As A Silent Salesperson •  Showcase Customer Testimonials •  Showcase Your Look Book •  Promote Your Brand Through Live Social Media

Posts  •  Calendar of events

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CHAPTER 4: Creating An Effective Content Strategy

Part Of Your Salon Content Strategy Should Be A Client Retention Plan

Creating An Effective Content Strategy That Informs, Educates

And Entertains •  Showcase your before and after photos on

display in your salon. Demonstrate your expertise and your stylist skills.

•  Provide education and information to your clients about proper hair care and regular maintenance.

•  Display your Look book on the screen for everyone to see and make updates as the seasons and styles changes.

•  Display your customer testimonials, reviews and social media posts

•  Display the local community events you support, along with beauty related events your salon participates in.

5 Creative Ways to Integrate Digital Signage Into The Salon

Environment

•  Digital Signage - display your service menu with eye catching photos and video content

•  Portrait Displays - replace static posters, display your salon before and after photos, photo shoots and Look book

•  Waiting Room TV - display content that informs, educates and entertains while waiting to receive services.

•  Way Finding - use your signage to provide directions, information or as a directory

•  Interactive Kiosk - Capture customer data, build your loyalty, and customer retention

Service Menu Display

• 

Utilize your digital signage as an effective service menu board to display your basic service offerings, along with your higher margin products and services. Highlight services such as extensions, color, new treatments and makeovers. Digital displays replace flyers, old posters, and allow you to show updated images that match the current services offerings.

Digital Posters

Digital Posters have the capability to display high quality Look book images that can be updated as the seasons and styles change. These displays will show in-salon promotions, new hairstyles, product arrivals, customer testimonials and before and after looks. Use your screen to help your clients make informed buying decisions.

Waiting Room TV

Speak directly to your clients while they are waiting to receive services. Utilize the TV in your reception area to deliver fresh compelling content designed to educate, inform and entertain your clients about new products and services your salon offers. While simultaneously reducing their perceived wait time.

Interactive Touch Kiosks

The Kiosk is ideal for customer check-ins, customer loyalty programs and electronic concierge. Your clients can navigate through the electronic menu while waiting to receive services. These small units will integrate with your booking software through Wi-fi and update content instantly.

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CHAPTER 6: 5 Examples Of How Digital Signage Will Help Your Business Create More Revenue

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5 Examples Of How Digital Signage Along With Your Content Will Help Your Business

Generate More Revenue

•  Generate additional sales by promoting new and exciting products and procedures. Promote daily specials your customers might not be aware of

•  Sell advertisement to third party vendors or businesses near your salon that might be interested in running ads on your screen

•  Ask for referrals, create retention through customer loyalty programs and pre–booking

•  Use your display to up sell high margin add-on services such as color, extensions, makeovers and special packages etc.

•  Utilize your client’s social media to attract new clients by having them post their new hairstyle to your display hashtag, and their social feeds.

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Conclusion:

Digital Signage is the fastest growing most effective method of marketing in the world. The Salon Industry is one of the slowest to catch on. We must adapt or become extinct.

Who We Are

BRAND MEDIA is a digital signage agency that consists of marketers, designers, and technologist who have a passion for translating client requirements into real-world results.

What We Do

Founded in 2010 with a vision to enhance the customer salon experiences by offering salon and spa owners the ability to engage, educate and inform customers through digital displays. We have evolved to become the largest solution provider of digital signage and marketing technology for the salon and spa industry. Whether it’s ensuring brand consistency across multi-unit operations, or capturing customer data through interactive tablets-we make things work.

Our mission

is to become one of the largest vertically focused Digital –Out-Of-Home networks in the world. We will do this by consistently providing valuable services to Salons, Beauty Brands, Manufacturers, Distributors and most importantly the consumers who visit our partner venues.

BRAND MEDIA LLC

To Learn More About Using Digital Signage In Your Salon Go to www.beautymedia.tv

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