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learning objectives
After this training, you will be able to:• Perform the Botanical Therapy scalp and hair
treatments• Use the Botanical Therapy tools effectively
during a consultation• Recommend the correct Botanical Therapy
products and treatments to guests• Effectively recommend a Botanical Therapy hair
treatment as part of a hair color service
2
improvement
to enhance in value or quality and make better
2
evolution of the wheel
the improved botanical therapy• Improved products and
treatments with better results
• Streamlined consultation tools
• Flexible service options• Simplified product
application • Minimized packaging• Invati™ Solutions for
Thinning Hair2
deep conditioning treatments of the past
botanical therapy overview
3
research activity
Use your Positioning Charts to research the
Botanical Therapy products and treatments
4-6
points of difference
• Aroma + Touch• Outstanding
Performance in Less Time
• Innovative Plant Micro Technology
• Customized Solutions
7
aveda service cycle
blueprint for healthy hair and scalp
8
consultation checklist
1. Determine the Guest’s Primary Scalp and Hair Concerns
2. Analyze the Scalp and Hair
3. Discuss Treatment Options
4. Recommend Products and Services
9
questions for guests concerned with thinning hair
• Where do you notice thinning the most?
• Do you find excessive hair in the shower drain, on your hair brush, or on the bathroom floor?
• Do you have any family members (on either side) with thinning hair?
• Has your stress level at work or home changed recently?
9
consultation checklist
1. Determine the Guest’s Primary Scalp and Hair Concerns
2. Analyze the Scalp and Hair
3. Discuss Treatment Options
4. Recommend Products and Services
9
scalp assessment
1.Part the hair down the middle, along the parietal ridge and above the ear.
2.Using your thumb, gently rub the scalp using short, circular friction motions.
3. Evaluate and determine the guest’s scalp condition.
scalp conditions & characteristics
10
scalp balance treatment
11
scalp detox treatment
12
treatment for thinning hair
13
practice scalp assessments
Perform a scalp assessment on
your partner and record your answers
on the Blueprint
14
hair assessment
• Hair Condition• Texture• Density• Elasticity• Porosity
15
elasticity test1. Hold a strand of hair and scalp and
ends.
2. Gently stretch and release the hair.
3. Evaluate the results:– Bounces back = great elasticity– Slightly stretched = good elasticity– Breaks, stretched out = poor
elasticity
16
porosity test
1. Take a section of hair and lightly backcomb the hair strands from ends to scalp with your fingers.
2. Evaluate the results:– Smooth, not easy to backcomb =
non-porous– Rough, easy to backcomb = porous
17
essential part of a hair color service
• Delivers maximum condition and shine to the hair
• Introduce to every hair color guest during the consultation
19
moisture/repair treatment
19
practice hair assessments
Perform a hair assessment on your partner and record
your answers on the Blueprint
salon service optionshair cut guest
hair color guest
botanical therapy guest
20
botanical therapy service menu
21
practice
personal experience
• What did you love about your Botanical Therapy experience?
• How does your scalp feel?• How does your hair feel?
22
recommended service pricing
23
knowledge check
24-27
action planWhat will you do in
the next…
•10 days?•10 weeks?•10 months?
28
learning objectives
You should now be able to:• Perform the Botanical Therapy scalp and hair
treatments• Use the Botanical Therapy tools effectively
during a consultation• Recommend the correct Botanical Therapy
products and treatments to guests• Effectively recommend a Botanical Therapy hair
treatment as part of a hair color service
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