Beam Precision Optics

Alex PagliucaMike FioriniBrendan SullivanCristina Lane

Company Overview•Beam Precision Optics was founded in

1980 by Robert and Mark Pagliuca originally started in his basement and years later moved to an office in North Billerica

•They specialize in high tech optics for multiple companies including Nasa

•BPO is a family owned business and currently has no marketing plan, we plan to implement one to drastically increase business for Mark and his company

Company Description

•BEAM Precision Optics has typically marketed through only word of mouth, our marketing plan will be designed to change that

•Companies in the past have subcontracted Beam Precision Optics by emailing a print to Mark

•Mark will then Quote and Size the print. He will send back information on the cost of the lense and await confirmation.

Strategic Focus

•BEAM Precision Optics currently is only subcontracted on a need only basis, Mark does not market directly in any way

•Being that the company only does business to business development, BEAM needs to develop a database for relationship marketing and repeat customers

•Their focus needs to be on the types of businesses that require these optics such as; Jml, Lommonix, Flir Sytems, General Scanning.

Situation Analysis-SWOT Analysis

Marketing Summary

• Target Markets:

• Market needs:

•Market Trends:

•Market Growth:

Marketing Strategy

•Mission:

ObjectivesMarketing:

-Position the company within a market that will

require the demand it can handle

- Penetrate a market that will generate more

revenue

Financial

- Cost effective plan

- Eventually gain 25% more of the market share

- Increase revenue by 30% in the first 3 years.

Target Market

•Currently there is no specific market

•Plan: To look into our top customers and evaluate their market

Positioning & Strategy

Marketing Mix

•Price:

•Product:

•Place:

•Promotion:

Financials

•Break Even Analysis

•Sales Forecast

•Expense forecast

Implementing Plan

•Find our top customers industry and penetrate other company’s in those particular industries

•Positioning BEAM in a market where the demand is attainable

Controls & Evaluations

•Revenue

•Expenses

•Customer Satisfaction

•New Product Development

Resources

THANK YOU!

ARE THERE ANY QUESTIONS OR COMMENTS?