IMPAIRED DRIVINGBe ALERT, Be AWARE, Be AWAKE!

Impaired Driving: im·paired  (m-pârd)adj.1. Diminished, damaged, or weakened: an impaired sense of

smell.2. Functioning poorly or incompetently: a driver so tired as to be

impaired.

How we define it? Driving while under the influence of drugs, alcohol, or

driving while drowsy

http://www.thefreedictionary.com/impaired

Americans are sleepy at the wheel

According to the National Sleep Foundation's Sleep in America poll, 60% of Americans have driven while feeling sleepy and 37% admit to actually having fallen asleepat the wheel in the past year.

http://www.sleepsmartdrivesmart.com/sleeptips.php

Utahns are sleepy tooUtah crash statistics show that more than

1,000 crashes and 30 deaths each year

are attributed to drowsy driving.

http://www.sleepsmartdrivesmart.com/sleeptips.php

But our target? Your peers Young drivers are more likely to be

involved in drowsy-driving crashes

Males are 5 times more likely than females to be involved in drowsy-driving crashes

Alcohol greatly compounds the problem

Source: http://www.nhtsa.dot.gov/people/injury/drowsy_driving1/Drowsy.html#Figure+4.

Factors that make young people more at risk: Learning to drive Experimenting and taking risks Testing limits Maturational changes that increase the need

for sleep. Changes in sleep patterns that reduce

nighttime sleep or lead to circadian disruptions.

Culture and lifestyle of teens : a combination of schoolwork demands and part-time jobs, extracurricular activities, and late-night socializing.

Source: http://www.nhtsa.dot.gov/people/injury/drowsy_driving1/Drowsy.html#Figure+4.

Driving drowsy can drastically change your plans.

Tyler Wilkinson was all-state in football, wrestling, and second-team all-state in baseball at Dixie High School in St. George, Utah. On his way to Springville to see his girlfriend dance at a state competition he fell asleep at the wheel. He woke up, over-corrected, and rolled the car, with the car landing upside down. The accident left him a quadriplegic for life.

Videos about driving while drowsy

National Sleep Foundation PSA – Rewind (47 sec.)

Alex Trebec (54 sec.)

Wake up Dead (32 sec.)

Has drowsy driving happened to you?

What was your experience?

Myths dispelled...these will NOT work to fix sleepiness

Turning the radio volume up Singing loudly Chewing gum or eating Getting out and running around for

a few minutes Slapping face or pinching self Sticking head out the window

NHTSA's Drowsy driving education slides

More myths…

False that...coffee or stimulants work (ONLY if combined with nap of 15-20min)  Can still have micro-sleeps of 4-5sec

You know when you’re falling asleep (sleep is NOT voluntary, can fall asleep without knowing and don't know how long it has been if you do fall asleep)

You are a safe driver (THE ONLY SAFE DRIVER IS AN ALERT DRIVER)

NHTSA's Drowsy driving education slides

Truthfully - What would you do if you were sleepy at the wheel? You may be too tired to drive when:

1. Yawns are non-stop, rubbing eyes. 2. You're drifting out of the lane, tailgating. 3. The last few miles are a blur. 4. Your thoughts wander. Difficulty focusing, frequent blinking, or heavy eyelids Trouble keeping your head up Feeling restless and irritable Hitting a shoulder rumble strip =  NEED TO PULL

OVER IMMEDIATELY AND REST!!

http://www.sleepsmartdrivesmart.com/sleeptips.php

SOURCES: http://mail.google.com/mail/?shva=1#label/Hispanic+Health+Grant/1249e4bb870fe62c

Tips on getting home safely

Pull off the road to a safe location and take a nap

Take some stimulants and take a 15-20min nap while take effect

Avoid alcohol and any medications that may cause or contribute to drowsiness and impairment

Carpool so that there are other to switch off with Care enough for your loved ones and yourself to

CALL FOR A RIDE Take a taxi or public transportation

What will you do to combat drowsy driving?

Impaired Driving: The Influence of

Drugs and Alcohol

Affect on the Hispanic Population in the U.S.

Motor vehicle crashes are the leading cause of death for Hispanics between the ages of 1 and 44.

U.S.-born Hispanics are approximately three times more likely to drink and drive than Hispanics born in other countries but who live in the United States.

Mexican Americans have the second highest alcohol-related fatality rate (after Native Americans).

Hispanic men were found to have the highest rate of ever having been arrested for a DUI.

Hispanics believed that the number of drinks needed to affect driving was generally higher (four to eight drinks) than what whites and blacks believed.

Hispanics (90 percent) see drinking and driving as a major threat to the personal safety of themselves and their family and 94 percent say it is “very important” that something should be done to reduce drinking and driving

Source: NHTSA (2002) http://www.nhtsa.dot.gov/people/injury/alcohol/HispanicsFctSht(11_20).pdf

Alcohol is not the only culprit…

Did You Know: Illegal drugs, prescription drugs, and over-the-

counter medicines can impair your ability to drive safely.

http://ut.zerofatalities.com/popup_impaired.php

Warning Signs of impaired driving due to drugs/alcohol

Your vision may be blurred You are tired and can't focus on the task

at hand. You may react too quickly, too slowly, or

not at all.

http://ut.zerofatalities.com/popup_impaired.php

Tips Don't drink at all – If at legal age, don’t drink and drive. Don't drive if your medication makes you sleepy. If your friend or family member has been drinking,

get the keys to their car. If you are impaired or are with someone who is

impaired, call a taxi or use mass transit. For those who plan to drink, make sure they have a

designated driver before going out. Report drivers exhibiting signs of impaired driving. If you realize the driver is driving impaired, SAY

SOMETHING and try to get them to stop the car so that you can GET OUT

Buzzed driving IS drunk drivinghttp://ut.zerofatalities.com/popup_impaired.php

Buzzed Driving is Drunk Driving

Spanish version

Death of an innocent

Social Marketing 101: What is your strategy?

What are some tactics advertisers might use to get you to change a dangerous behavior?

Information: shocking statistics Scare tactics: images/re-creations that are

shocking, gut-wrenching, gross Myth buster: Dispel (eliminate) myths. Prove them

wrong. Addressing people’s excuses/barriers to changing The law: Remind people that they can get busted

for the behavior - arrested or fined

More Videos about drunk drivingWhat tactic or approach are they using?

Manejar Borracho- Spanish Excuses (31 sec.) Jacqueline Saburido (Drunk Driving. 30 sec.) Kill a friendship Skeletons Brandon

OTHER BEHAVIORS: Invincibles (30 sec.) Reckless Driving California: La Ley