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Business Dynamics and System Modeling Chapter 4: Behavior of the System Pard Teekasap Southern New Hampshire University

BDSM-CH4_behavior of the System

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Page 1: BDSM-CH4_behavior of the System

Business Dynamics and System ModelingChapter 4: Behavior of the System

Pard TeekasapSouthern New Hampshire University

Page 2: BDSM-CH4_behavior of the System

Outline

1. Fundamental modes– Exponential growth– Goal seeking– Oscillation

2. Interaction of the fundamental modes– S-shaped growth– S-shaped growth with overshoot– Overshoot and collapse

Page 3: BDSM-CH4_behavior of the System

What are the system behaviors come from?

• The behavior arises from its structure• Structure consists of the feedback loops, stock

and flow, and nonlinearities created by the interaction of the physical and institutional structure of the system

Page 4: BDSM-CH4_behavior of the System

Common modes of behavior in dynamic systems

Exponential Growth

Time

Goal Seeking

Time

Oscillation

Time

S-shaped Growth

Time

Overshoot and Collapse

Time

Growth with Overshoot

Time

Page 5: BDSM-CH4_behavior of the System

Exponential Growth

• Arises from positive feedback• Pure exponential growth has the constant

doubling time• What is the examples of exponential growth?

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Exponential Growth structure

RNet

IncreaseRate

State of theSystem

+

+

Time

State of theSystem

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Example of exponential growth

0

2

4

6

1900 2000

0

2

4

6

0 400 800 1200 1600 2000

Bill

ion

Pe

op

le

Lower Bound

Upper Bound

Average Growth Rate:1900 - 1950: 0.86%/year (doubling time 80 years)1950 - 1997: 1.76%/year (doubling time 40 years)

0

300

600

900

1200

1920 1940 1960 1980 2000

Th

ou

sa

nd

Pe

op

le

Average Growth Rate:1926 - 1995: 3.5%/year (doubling time 20 years)1970 - 1995: 6.8%/year (doubling time 10 years)

0

3

6

1965 1970 1975 1980 1985 1990 1995 2000

80868080 80286386

486

Pentium

PentiumPro

Average Growth Rate:33%/year (doubling time: 2 years)

4004Best Fit Exponential

102

103

104

105

106

107

1965 1975 1985 1995

Mill

ion

Tra

ns

isto

rs/C

hip

0

4000

8000

1850 1900 1950 2000

Bill

ion

19

92

$/Y

ea

r Average Growth Rate 3.45%/yearDoubling Time 20 years

US Real GDP

World Population

US Prison Population

Transistors per Chip, Intel Microprocessors

Page 8: BDSM-CH4_behavior of the System

Goal Seeking

Time

State of theSystem

Goal

CorrectiveAction

BDiscrepancy

+

-

+

Goal(Desired

State of System)

State of theSystem

+

Page 9: BDSM-CH4_behavior of the System

Characteristics of goal seeking

• If the relationship between the size the gap and the corrective action is linear, the rate of adjustment is exactly proportional to the size of the gap and the resulting goal-seeking behavior is exponential decay

• Pure exponential decay is characterized by its half life

• What are the examples of goal seeking behavior?

Page 10: BDSM-CH4_behavior of the System

Example of goal-seeking behavior

0

500

1000

1500

1987 1988 1989 1990 1991

Semiconductor Fabrication Defect Rate

Start of TQM Program

0

20

40

60

80

100

1978 1980 1982 1984 1986 1988 1990 1992

Nuclear Plant Load Factor

0

5

10

15

20

25

1950 1958 1967 1975 1983 1992

Television Share of All Advertising, US

0

5

10

15

20

25

1920 1940 1960 1980 2000

US Traffic Fatalities per Vehicle Mile

Page 11: BDSM-CH4_behavior of the System

Oscillation

• The overshooting arises from the presence of significant time delays in the negative loop

• However, most real world oscillations is not perfectly regular. You shouldn’t expect it to be

• What are the examples of oscillation behavior?

Page 12: BDSM-CH4_behavior of the System

Oscillation structure

BDiscrepancy

+

-+

State of theSystem

DelayCorrective

Action

Delay

Delay

+Administrative andDecision MakingDelays

Time

State of theSystem

Goal

Measurement,Reporting, andPerceptionDelays

Goal(Desired

State of System)ActionDelays

Page 13: BDSM-CH4_behavior of the System

Example of oscillation behavior

-0.4

0.0

0.4

1850 1900 1950 2000

US Real GDP Deviation From Trend

70

75

80

85

90

95

1945 1955 1965 1975 1985 1995

Capacity Utilization, US Manufacturing

0

2

4

6

8

10

12

1945 1955 1965 1975 1985 1995

US Unemployment Rate

Page 14: BDSM-CH4_behavior of the System

Process Point

• When you see the behavior, you should know which type of loop is a dominant loop

• E.g. if you observe exponential growth, you know there is at least one positive feedback (and possibly more)

• However, there will be many negative loops as well. But the positive loops are dominant

Page 15: BDSM-CH4_behavior of the System

S-shaped growth

Time

Carrying Capacity

State of theSystem

BResourceAdequacy

CarryingCapacity

FractionalNet Increase

Rate

R

NetIncrease

Rate

+

+

+

-

+

+

State of theSystem

Page 16: BDSM-CH4_behavior of the System

S-shaped growth condition

• S-shaped growth happens only 1. The negative loops must not include any

significant time delays2. The carry capacity must be fixed

• Carry capacity is the capability of an environment to handle that variable

• What are the examples of S-shaped behavior?

Page 17: BDSM-CH4_behavior of the System

Example of S-shaped growth

0

100

200

300

0 14 28 42 56 70 84

Growth of Sunflowers

Days

0

25

50

75

100

1950 1960 1970 1980 1990 2000

US Cable Television Subscribers

% of Households with TVSubscribing to Cable

Cable Subscribers(Million Households)

0

25

50

75

100

1960 1962 1964 1966 1968 1970 1972

Adoption of Cardiac Pacemaker by Physicians

Page 18: BDSM-CH4_behavior of the System

S-shaped growth with overshoot

• S-shaped structure with significant time delays in the negative loops

• Time delays in the negative loops lead to the possibility that the state of the system will overshoot and oscillate around the carrying capacity

• What are the examples of S-shaped growth with overshoot?

Page 19: BDSM-CH4_behavior of the System

S-shaped growth with overshoot structure

Time

Carrying Capacity

State of theSystem

BResourceAdequacy

R

+

+

+

-

+

Delay

State of theSystem

FractionalNet Increase

Rate

NetIncrease

Rate+

Delay

CarryingCapacity

Page 20: BDSM-CH4_behavior of the System

Example of S-shaped growth with overshoot

0

2

4

6

8

10

1800 1850 1900 1950 2000

Population of London

0

2500

5000

1900 1920 1940 1960 1980 2000

US Aluminum Production

Page 21: BDSM-CH4_behavior of the System

Overshoot and Collapse

• Carrying capacity is reduced by the variables• E.g. the ability of the environment to support a

growing population is eroded or consumed by the population itself

• If there is no regeneration of the carrying capacity, the equilibrium of the system is extinction

• What are the examples of overshoot and collapse?

Page 22: BDSM-CH4_behavior of the System

Overshoot and collapse structure

Time

Carrying Capacity

State of theSystem

B

R

NetIncrease

Rate

State of theSystem

+

+

+

-

+

+

B

Consumption/Erosion of

Carrying Capacity

-

+

ResourceAdequacy

CarryingCapacity

FractionalNet Increase

Rate

Page 23: BDSM-CH4_behavior of the System

Example of overshoot and collapse

0

50

100

150

1880 1900 1920 1940 1960 1980 2000

New England Haddock Catch

0

10

20

30

40

1975 1977 1979 1981 1983 1985

Silver Prices

0

10

20

30

40

1950 1960 1970 1980 1990 2000

Net Change in World Nuclear Power Capacity

0.0

0.5

1.0

1.5

2.0

1976 1978 1980 1982 1984 1986

Sales of the Atari Corporation

Page 24: BDSM-CH4_behavior of the System

What are the structures for these exponential growth behaviors?

0

2

4

6

1900 2000

0

2

4

6

0 400 800 1200 1600 2000

Bill

ion

Pe

op

le

Lower Bound

Upper Bound

Average Growth Rate:1900 - 1950: 0.86%/year (doubling time 80 years)1950 - 1997: 1.76%/year (doubling time 40 years)

0

300

600

900

1200

1920 1940 1960 1980 2000

Th

ou

sa

nd

Pe

op

le

Average Growth Rate:1926 - 1995: 3.5%/year (doubling time 20 years)1970 - 1995: 6.8%/year (doubling time 10 years)

0

3

6

1965 1970 1975 1980 1985 1990 1995 2000

80868080 80286386

486

Pentium

PentiumPro

Average Growth Rate:33%/year (doubling time: 2 years)

4004Best Fit Exponential

102

103

104

105

106

107

1965 1975 1985 1995

Mill

ion

Tra

ns

isto

rs/C

hip

0

4000

8000

1850 1900 1950 2000

Bill

ion

19

92

$/Y

ea

r Average Growth Rate 3.45%/yearDoubling Time 20 years

US Real GDP

World Population

US Prison Population

Transistors per Chip, Intel Microprocessors

Page 25: BDSM-CH4_behavior of the System

Basic positive feedbacks responsible for economic growth

Page 26: BDSM-CH4_behavior of the System

Expanding the model to include investment and births

Page 27: BDSM-CH4_behavior of the System

Simple model of the demographic transition

Page 28: BDSM-CH4_behavior of the System

First-cut model to explain growth in prison population

Page 29: BDSM-CH4_behavior of the System

Prison population model expanded to include hypothesized social feedback

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Prison population model expanded to include rewards and risk of crime

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Selected positive feedbacks underlying Moore’s Law

Page 32: BDSM-CH4_behavior of the System

What are the structures underlying these goal-seeking behaviors?

0

500

1000

1500

1987 1988 1989 1990 1991

Semiconductor Fabrication Defect Rate

Start of TQM Program

0

20

40

60

80

100

1978 1980 1982 1984 1986 1988 1990 1992

Nuclear Plant Load Factor

0

5

10

15

20

25

1950 1958 1967 1975 1983 1992

Television Share of All Advertising, US

0

5

10

15

20

25

1920 1940 1960 1980 2000

US Traffic Fatalities per Vehicle Mile

Page 33: BDSM-CH4_behavior of the System

Process improvement efforts – PDCA

Page 34: BDSM-CH4_behavior of the System

Process improvement for nuclear plant load

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Feedbacks acting to improve automobile safety

Page 36: BDSM-CH4_behavior of the System

Demand and supply for TV ads

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TV ads model expands to include the audience annoyance loop

Page 38: BDSM-CH4_behavior of the System

TV ads model expands to include couch potato and program quality

Page 39: BDSM-CH4_behavior of the System

What are the structures underlying these oscillation behaviors?

-0.4

0.0

0.4

1850 1900 1950 2000

US Real GDP Deviation From Trend

70

75

80

85

90

95

1945 1955 1965 1975 1985 1995

Capacity Utilization, US Manufacturing

0

2

4

6

8

10

12

1945 1955 1965 1975 1985 1995

US Unemployment Rate

Page 40: BDSM-CH4_behavior of the System

Negative feedbacks and delays contributing to the business cycle

Page 41: BDSM-CH4_behavior of the System

Next Week

• Chapter 6• Research Proposal• 1 paragraph summarize of Navid’s paper