BDM A1 QCF Feb 2012_CC-1

BDM Assignment 1 QCF Feb 2012 CC 1

Assignment Received By: Date:

UNIVERSITY OF TECHNICAL EDUCATION BTEC HND IN BUSINESS (MANAGEMENT)

ASSIGNMENT COVER SHEET

NAME OF STUDENT

REGISTRATION NO.

UNIT TITLE Unit 6: Business Decision Making

ASSIGNMENT TITLE Business Data Analysis for Decision Making

ASSIGNMENT NO 1 of 2

NAME OF ASSESSOR Tran Vinh

SUBMISSION DEADLINE 27 February 2012

I, __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment.

________________________________ _________________________

Signature Date

----------------------------------------------------------------------------------------------------------------

FOR OFFICIAL USE


Unit Learning Outcomes

Outcome Evidence for the

criteria Feedback

Assessor’s decision

Internal Verification

First

attempt Re-

work

Be able to use a variety of sources

for the collection of data, both

primary and secondary

LO1

Create a plan for the collection of

primary and secondary data

for a given business problem

1.1

Present the survey

methodology and sampling frame

used

1.2

Design a questionnaire for a given business

problem

1.3

Understand a range of techniques to analyse

data effectively

for business purposes

LO2

Create information for

decision making by summarizing

data using representative

values

2.1

Analyse the results to draw

valid conclusions in a business

context

2.2

Analyse data using measures of dispersion to inform a given

business scenario

2.3

Explain how quartiles,

percentiles and the correlation coefficient are used to draw

useful conclusions in a business context

2.4

Merit grades awarded M1 M2 M3

Distinction grades awarded D1 D2 D3


Outcome Evidence for the

criteria Feedback

Assessor’s decision

Internal Verification

First

attempt Re-

work

Assignment ( ) Well-structured; Reference is done properly / should be done (if any) Overall, you’ve

Areas for improvement:

ASSESSOR SIGNATURE DATE / /

NAME: ..........................................................................................

(Oral feedback was also provided)

STUDENT SIGNATURE DATE / / NAME : ..............................................................................

FOR INTERNAL USE ONLY VERIFIED YES NO

DATE : ...........................................................................

VERIFIED BY : ...........................................................................

NAME : ...........................................................................


SCENARIO

You are working as a researcher and consultant for Mekong Research Company Ltd,

a marketing and research consultants company in Vietnam. Mekong has the

following research projects for its clients.

Project 1

Co.op Mart - Co.op Mart is becoming a popular brand to Ho Chi Minh City people

and whole country consumers, a reliable shopping place providing a wide range of

consumer products is one of your biggest customers. Currently, the number of local

distributors has increased drastically in light of the growth of the developing

economy.

In his position as the Director General, Mr. Hoa understands that Saigon Co-op has

to enforce and enhance their competitiveness. However, the analysis from different

angles in the meeting has showed that they are under various constraints. Therefore,

his concern in these days is how to survive and sustain growth in such a fierce

competition. Mr. Hoa approached your company to conduct a detail survey with their

customers about the services in the supermarket so that he can make necessary

improvements.

Project 2

Viettel Group is one of the world’s fastest growing telecom operators owning the

largest telecom network in Indochina featuring 56,000 GSM Stations (2G BTS and

3G Node B) and 200,000 km of fiber optical cable. Viettel’s global operations cover 6

countries with a total population of approximately 170 million people, including

Vietnam, Cambodia, Laos, Haiti, Mozambique and Peru. The Group provides

services under the “Viettel”, "Metfone", and "Unitel" brands. As of June 2011,

Viettel’s subscriber base in worldwide has reached around 63 million. Now, Viettel

managers would like your company to conduct a survey with their customers about

their company’s products and services in Saigon so that they can make necessary

improvements in their services future years.

Project 3

Saigon Commercial Bank was formerly established in June 1992 as Que Do

Commercial Joint Stock Bank under the Operating License issued by the Governor

of the State Bank of Vietnam and the Establishment License also in June 1992

issued by the People’s Committee of Ho Chi Minh City. On April 2003, the Bank was

officially changed its name as the Saigon Commercial Bank (SCB). Presently, SCB

is one of the effective commercial joint stock banks in the Vietnamese financial

system.

SCB believes in continuously innovates and diversifies its products and services,

ceaselessly develops and improves quality of service to serve customers best as

well as to provide them with more options. Every SCB’s employee themselves

always tries to enhance their knowledge and build up experiences to be confident to


well handle problems in all cases. The company always operates with the sense of

cooperation so that every employee could participate in working and enjoy the success.

Now SCB board approached your company to conduct a survey with their customers

about SCB products and services in their branches so that they can make necessary

improvements in the coming years.

Role

Choose any one project from the above stated scenarios. You are assigned to

prepare a market research report to Director of Marketing Department. The objective

of this report is to find out customer’s awareness of company’s products/services

and market demand. It may include the customers’ taste, preferences, trends,

purchasing behaviour, expectations and perceptions on your products and services.

The report should also include their demographic information so that the company

can utilize them in near future for marketing purposes.

You are required to plan, collect and analyse the data from primary and secondary

sources (Collection of data from customers, tourists and company staffs’) using

appropriate methodology and instrument. A range of suitable statistical methods,

tables and graphical representations should be applied in your data analysis. Provide

summaries and conclusions in business context for your findings.

Create a plan for the collection of primary and secondary data for a given

business problem based on your chosen organisation products and services

(1.1)

Present the survey methodology and sampling frame used in the chosen

organization (1.2)

Design a questionnaire for a given business problem in order to find out customer

needs and level of satisfaction on the products and services (1.3)

Create information for decision making by summarising data using representative

values, Analyse the results to draw valid conclusions in a business context

(2.1, 2.2)

Analyse data you have collected using measures of dispersion to inform a given

business scenario (2.3)

Explain how quartiles, percentiles and the correlation coefficient are used to draw

useful conclusions on how well the company meets its customer expectations

(2.4)


NOTE:

Your report must include the following:

Demonstrate all the tasks and tested assessment criteria in the assignment

Indicate the type of business chosen and the specific service to be

investigated

Identify the different types of customers and customer care

Clearly state how many customers were surveyed

Indicate how information was gathered on customer opinion and problems

Devise questions to be used when questioning customers during the survey

Copy of questionnaire should accompany with report

Include an analysis of each of the questions

Include charts, diagrams, graphs etc.

Offer solutions to customer problems based on the information collected

The report should not exceed 3,000 words in length, be typed, word-

processed

Have a logical structure with clearly presented and explained sections

Have well-summarised findings of the investigation

Include conclusions and recommendations.


Grading Pass is achieved by meeting all the requirements defined in the assessment

criteria. (Refer page 2 of the assignment brief) Merit Identify and apply strategies to find appropriate solutions (M1)

Characteristics / Possible Evidence – relevant theories and techniques have been applied for collection and analysis of data such as Survey, Representative Values and Measures of Dispersions based on the chosen business organisation and also effective judgements have been arrived.

Select/design and apply appropriate methods/techniques (M2)

Characteristics / Possible Evidence – the design of techniques (questionnaire, averages and dispersions as well as correlation) justified, a range of sources of information used and the selection of methods and techniques have been justified for the chosen business organisation.

Present and communicate appropriate findings (M3)

Characteristics / Possible Evidence – report shows a logical structure with clearly presented data and explained sections related to chosen business problems. Present data using a range of methods e.g. tables, diagrammatical and graphical forms.

Distinction Use critical reflection to evaluate own work and justify valid conclusions (D1)

Characteristics / Possible Evidence – synthesis has been used to generate and justify valid conclusions to how well the chosen business organisation meets customers expectations and also the validity of results has been judged.

Take responsibility for managing and organizing activities (D2)

Characteristics / Possible Evidence – ability to show with evidence the areas of substantial activities have been planned, managed and organised and independence demonstrated in the collection and analysis of data based on the chosen business organisation.


PRESENTATION

1. The assignment should have a cover page that includes the assignment title, assignment number, course title, module title, Lecturer/tutor name and student’s name. Attach all the pages of assignment brief/cover sheet with your report and leave them blank for official use.

2. Ensure that authenticity declaration has been signed.

3. This is an individual assignment.

4. Content sheet with a list of all headings and page numbers.

5. A fully typed up professionally presented report document. Use 12 point Arial

or Times New Roman script.

6. Your assignment should be word-processed and should not exceed 3,000 words in length.

7. Use the Harvard referencing system.

8. Exhibits/appendices are outside this limit.

9. The assignment should be not contain a bibliography – but should contain a

list of any references used in the assignment.

NOTES TO STUDENTS FOR SUMMISSION

Check carefully the submission date and the instructions given with the assignment. Late assignments will not be accepted.

Ensure that you give yourself enough time to complete the assignment by the due date.

Do not leave things such as printing to the last minute – excuses of this nature will not be accepted for failure to hand-in the work on time.

You must take responsibility for managing your own time effectively.

If you are unable to hand in your assignment on time and have valid reasons such as illness, you may apply (in writing) for an extension.

Failure to achieve a PASS grade will results in a REFERRAL grade being given.

Take great care that if you use other people’s work or ideas in your assignment, you properly reference them in your text and any bibliography.

NOTE: If you are caught plagiarizing, the University policies and procedures will apply.

Documents

BDM A1 QCF Feb 2012_CC-1