21
 OB_ D@ O_LCFVMSN_ _MCLI RSMSLIG BIGSNGS @IGLSI_LGF _NUI_S o| F_MGS FICCM_C vvv'frmgsficcmrc'bi'~k Murlh ?55>

BCR FM Bridgwater Radio Station Content Monitoring Report' by Grant Goddard

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8/3/2019 'BCR FM Bridgwater Radio Station Content Monitoring Report' by Grant Goddard

http://slidepdf.com/reader/full/bcr-fm-bridgwater-radio-station-content-monitoring-report-by-grant 1/21

 OB_ D@ O_LCFVMSN_ _MCLI

RSMSLIG BIGSNGS@IGLSI_LGF _NUI_S

o|

F_MGS FICCM_C

vvv'frmgsficcmrc'bi'~k 

Murlh ?55>

8/3/2019 'BCR FM Bridgwater Radio Station Content Monitoring Report' by Grant Goddard

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SMRK

Si `iglsir san orimcbms i~su~s id OB_ D@ mgc si `mkn rnbi``ngcmslig msi uilohn bamgfn si san smslig“ urifrm``lgf sams vlhh:

Ng~rn san smslig bi`uhln vlsa ls hlbngbn l~nc o| Idbi`;

Lgbrnmn san smslig“ uisngslmh m~clngbn'

NQNB^SLIG

OB_ D@ i~su~s vm `iglsirnc dri` =555 si =155 bigslg~i~h| ig Vncgncm|4 Murlh ?55>( mgc dri` 5455 si =555 bigslg~i~h| ig Sa~rcm| 6 Murlh ?55>!`iglsirlgf amc si on uhls mbri svi cm| onbm~n lgsnrgns srnm`lgf id san

smslig vm ~gmtmlhmohn ms 5455 ig Vncgncm|,' Gisn vnrn smkng id nmbaurifrm``lgf nhn`ngs sams vm orimcbms mgc sl`lgf vnrn smkng id kn|ntngs lg san banc~hn'

CNDLGLSLIGR

@BM 0 `nm~rnc bitnrmfn mrnm' Sal l cndlgnc o| Idbi` m sanfnifrmualbmh mrnm lg valba san smslig“ lfgmh l id ~ddlblngs srngfsa si

f~mrmgsnn fiic rnbnuslig dir hlsngnr' San @BM id OB_ D@ l 21(?<< mc~hsmfnc =>+'

SRM 0 sismh ~rtn| mrnm' Sal l cndlgnc o| san rmcli smslig m sanfnifrmualbmh mrnm lg valba san smslig `nm~rn ls m~clngbn dir san rmclilgc~sr|“ }~mrsnrh| _MJM_ rmslgf ~rtn|' OB_ D@ cin gis umrslblumsn lg_MJM_( i gi cmsm l mtmlhmohn'

HM 0 hibmh m~sairls| mrnm' OB_ D@“ lfgmh bitnr igh| umrs id san uiu~hmsligvlsalg san oi~gcmr| id Rncfn`iir Clsrlbs Bi~gblh' San sismh uiu~hmslig id sanclsrlbs l =5>(11=( valhn san =>+ mc~hs uiu~hmslig l 14(334 [Bng~ ?55=P'

OB_ D@ Orlcfvmsnr _mcli Rsmslig Bigsngs @iglsirlgf _nuirs umfn ?  ¬?55> Frmgs Ficcmrc 

8/3/2019 'BCR FM Bridgwater Radio Station Content Monitoring Report' by Grant Goddard

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='5 ITN_MHH L@U_NRRLIG

OB_ D@ i~gcnc tnr| uridnligmh dri` san cm|“ `iglsirlgf nqnrbln mgc`mg| clddnrngs nhn`ngs id san smslig vnrn nqnb~snc vnhh mgc lg sanmuuriurlmsn vm|' Sanrn l gi cng|lgf sams san snbaglbmh munbs id san smslig“

urifrm``lgf mrn dhmvhn mgc mrn id m `~ba alfanr }~mhls| samg vi~hc onnqunbsnc id m smslig id sal bi`umrmsltnh| `mhh lzn'

San bi``nrblmh vnrn mhh uric~bnc si m alfa smgcmrc( mgc san smslig LC mgc jlgfhn vnrn vnhh `mcn' L umrslb~hmrh| hlknc san vm| sams i`n id san urifrm``nLC ~nc tilbn sams vnrn gis iotli~h| uridnligmh ir sams id san urnngsnrsan`nhtn' Sal anhu si mcc i`n bihi~r si san i~su~s mgc `mkn san i~gcid san smslig hn l`lhmr si isanr bi``nrblmh smslig'

Vams dihhiv l mg nqm`lgmslig id tmrli~ nhn`ngs id san smslig“urifrm``lgf sams bi~hc on `icldlnc ir rndlgnc' San smslig mhrnmc| i~gc

uridnligmh lg `mg| clddnrngs rnunbs( o~s san rnmig dir sal lglslmh s~c| l sicntnhiu mg mbslig uhmg dir san d~s~rn' Sal l va| san gmrrmsltn sams dihhiv vlhhhiik igh| ms mrnm vanrn sanrn l rii` dir l`uritn`ngs' Ls l l`uirsmgs sams sall gis `lbigsr~nc m brlslbl` id san vaihn smslig( m sal l gis san bmn'

Ntng dri` igh| ign cm|“ hlsnglgf( OB_ D@ am aivg lsnhd si on muridnligmh mgc uivnrd~h hibmh `ncl~`' Sal rnuirs l lgsngcnc si mls lg`mql`llgf san uisngslmh id sams `ncl~`'

OB_ D@ Orlcfvmsnr _mcli Rsmslig Bigsngs @iglsirlgf _nuirs umfn 2 ¬?55> Frmgs Ficcmrc 

8/3/2019 'BCR FM Bridgwater Radio Station Content Monitoring Report' by Grant Goddard

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?'5 HIBMHGNRR

OB_ D@“ hlbngbn dri` Idbi` cndlgn ls Dir`ms m:

 M orimc `lq id bhmlb mc~hs bigsn`uirmr| als mgc hibmhh| 

dib~nc lgdir`mslig dir ?> si >3 |nmr ihc lg sanOrlcfvmsnr mrnm'

Onbm~n OB_ D@ l lg m hibmslig sams l mhrnmc| nrtnc o| nqlslgf hibmhbi``nrblmh rmcli smslig !Irbamrc D@ mgc Tlon =5=,( sal Dir`ms l lgsngcncsi clddnrngslmsn san smslig dri` ls bi`unslsir lg svi clddnrngs vm|:

  @~lb' OB_ D@“ `~lb uihlb| l ‘bhmlb mc~hs bigsn`uirmr| als‐(vanrnm Irbamrc D@“ `~lb uihlb| l ‘b~rrngs bamrs als( gnv rnhnmn ir als ~u si sng |nmr ihc‐ mgc Tlon =5=“ `~lb uihlb| l ‘ra|sa`lb omnc‐'

  Hibmslig' OB_ D@ l lgsngcnc dir mg m~clngbn lg ‘san Orlcfvmsnr mrnm‐(vanrnm Irbamrc D@ l unbldlbmhh| ml`nc ms san m~clngbn lg ‘sanSm~gsig mgc \nitlh mrnm‐'

 Mrnm vanrn bi`unslgf smslig mrn l`lhmr ir lcngslbmh mrn:

  Cn`ifrmualb' Oisa OB_ D@ mgc Irbamrc D@ mrn ml`nc ms ‘?> si >3|nmr ihc‐( i sanrn l gi clddnrngbn'

  Gig-`~lb i~su~s' OB_ D@ am ‘hibmh lgdir`mslig mgc dnms~rn id 

umrslb~hmr hibmh rnhntmgbn‐( valhn Irbamrc D@ am ‘lgdir`mslig mgc)ir dnms~rn id umrslb~hmr hibmh rnhntmgbn‐'

Ls l ~nd~h si bi`umrn sann dmbsir lg m bi`unslsltn `mrkns( onbm~n OB_ D@`~s on bhnmr aiv ls lgsngc si clddnrngslmsn lsnhd dri` m bi`unslsir !IrbamrcD@, sams( lg sal bmn( am m higfnr anrlsmfn lg san mrnm mgc l ivgnc o| m`~ba hmrfnr bi`umg|' Sal l l`uirsmgs oisa dir san m~clngbn mgc dir uisngslmhmctnrslnr' Ld m smslig l gis san dlrs hibmh smslig lg san `mrkns( ls hin sangitnhs| id onlgf ‘hibmh rmcli'‐ M nbigc( salrc ir di~rsa smslig am si on bhnmr nqmbsh| aiv ls l clddnrngs dri` vams am fign ondirn' San dlrs }~nslig muisngslmh mctnrslnr ir hlsngnr l filgf si mk l: ‘Vams `mkn |i~ clddnrngs

dri` Irbamrc D@9‐

San mgvnr si sal }~nslig am si on !ms m `lgl`~`, san svi clddnrngbn samsmrn ns i~s lg san hlbngbn ‒ |i~ vlhh anmr clddnrngs `~lb ig OB_ D@; mgc |i~vlhh anmr urifrm``lgf smlhirnc si m clddnrngs hibmhls|'

Ig san cm| L hlsngnc( L vm ~rurlnc aiv hlsshn fng~lgn ‘hibmhgn‐ san smsligbi``~glbmsnc si ls m~clngbn' L bm`n mvm| dri` svnhtn ai~r m m hlsngnr kgivlgf gisalgf `irn moi~s Orlcfvmsnr samg ondirn L amc smrsnc hlsnglgf'Valhs ls l sr~n sams sanrn vnrn rnf~hmr srmtnh o~hhnslg( i`n hibmh vams“ iglgdir`mslig mgc i`n hibmh vnmsanr rnuirs( san `is L hnmrgs moi~s Orlcfvmsnr 

vnrn san gm`n id san aiu mgc o~lgnn `ngslignc lg sanmctnrsln`ngs( o~s gisalgf lgsrlglb moi~s san sivg lsnhd'

OB_ D@ Orlcfvmsnr _mcli Rsmslig Bigsngs @iglsirlgf _nuirs umfn 3 ¬?55> Frmgs Ficcmrc 

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 Dir mg| hibmh rmcli smslig( ~ba m hmbk id ‘hibmhgn‐ vi~hc on m`l( o~s sall ntng `irn brlslbmh dir m smslig ~ba m OB_ D@ nrtlgf igh| ign uiu~hmsligbngsrn mgc tnr| hlsshn id san algsnrhmgc on|igc' O| cndm~hs( ntnr|ign hlsnglgf sisan smslig ig D@ nlsanr hltn ir virk lg Orlcfvmsnr( valba fltn san smslig

moih~snh| gi civglcn lg `ngsliglgf Orlcfvmsnr nqsngltnh| mgc nqbh~ltnh|'!O| bigsrms( dir nqm`uhn( Irbamrc D@ nrtn oisa Sm~gsig mgc \nitlh( mgcdmbn m omhmgblgf mbs gis si lfgirn ign sivg ir san isanr',

 Mcclsligmhh|( mhsai~fa san smslig gm`n am onng moorntlmsnc ig-mlr si igh|‘OB_‐( sanrn `~s on m uriuirslig id san uiu~hmslig sams rn`n`onr san smsliggm`n vm irlflgmhh| ‘Orlcfvmsnr Bi``~gls| _mcli‐( m gm`n sams l`uhln~osmgslmh bi``~gls| urnngbn lg san smslig“ i~su~s' Ig san cm| L hlsngnc( Lvm muumhhnc sams L clc gis anmr ign lgfhn tilbn id m hlsngnr ir `n`onr id sanOrlcfvmsnr bi``~gls| lg san ngslrn svnhtn ai~r id hlsnglgf'

Valhn san smslig i~gcnc tnr| uridnligmh mbri san ngslrn svnhtn ai~r( lsmhi i~gcnc nqsrn`nh| mgig|`i~' Ms sl`n( L dnhs L vm hlsnglgf si m srmlglgfrmcli smslig vanrn urnngsnr hnmrg si nqbnh ms san snbaglbmh munbs mgc sanmolhls| si smhk j~s san rlfas m`i~gs si als san gnv o~hhnslg ig san ai~r( o~s sangns nddnbs vm m hmbk id ‘i~h‐ vlsalg san urifrm``lgf'

Fiic rmcli l m clmhif~n ‒ m bigtnrmslig onsvnng san urnngsnr mgc sanhlsngnr' Vanrnm sii `~ba id OB_ D@“ urifrm``lgf i~gcnc hlkn m`igihif~n( vanrn san urnngsnr vm smhklgf ‘ms‐ san hlsngnr rmsanr samg ‘si‐san hlsngnr' San urnngsnr vnrn dlr`h| lg bigsrih mgc nqnrblnc sams bigsrih o|knnulgf san m~clngbn ms m clsmgbn' M m hlsngnr( san `is L bi~hc bigsrlo~sn sisan smslig vm f~nlgf san mgvnr si }~lzzn ns o| san urnngsnr !o~s `|tilbn vi~hc gis on anmrc ig-mlr,' L vm gntnr mknc `| iulglig ig mg|salgf(mgc gnlsanr vm L mohn si bigsrlo~sn si san smslig lg mg| vm| ir umrslblumsn lgmg| smslig mbsltlsln'

L vlhh nqm`lgn i`n id san kn| nhn`ngs id ‘hibmhgn‐ lg s~rg:

?'= HIBMH GNVR

San cnsmlh id OB_ D@“ hlbngbn dri` Idbi` rn}~lrn:

Ai~rh| o~hhnslg bigsmlglgf hibmh gnv [mgc urnumrnc ihnh| dir OB_P vlhh on mlrnc ms hnms c~rlgf vnnkcm|  unmksl`n'

‘Unmksl`n‐ mrn cndlgnc lg san hlbngbn m san c~rmslig id san ornmkdms mgccrltnsl`n aiv' Ig OB_ D@( san ornmkdms aiv r~g 5455 si ==55 valhn sancrltnsl`n aiv r~g =>55 si =<55'

OB_ D@ Orlcfvmsnr _mcli Rsmslig Bigsngs @iglsirlgf _nuirs umfn >  ¬?55> Frmgs Ficcmrc 

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Lg san ornmkdms aiv( L anmrc hibmh gnv o~hhnslg ms 5453( 5653( 5153 mgc5<53( o~s gis ms =553( valba l rn}~lrnc o| san Dir`ms' L mhi anmrc hibmh gnvanmchlgn ms 542?( 562?( 512?( o~s gis ms 5<2?( sai~fa sann anmchlgn mrngis m Dir`ms rn}~lrn`ngs'

Lg san crltnsl`n aiv( L anmrc hibmh gnv o~hhnslg ms =453( =653 mgc =153( o~sgis ms =>53( valba l rn}~lrnc o| san Dir`ms' Sanrn vnrn gi gnv anmchlgnig san amhd-ai~r c~rlgf san crltnsl`n aiv( sai~fa sann mrn gis rn}~lrnc o|san Dir`ms'

San bigsngs id san hibmh gnv o~hhnslg L anmrc vm cnrlir|' San gnv vm gisrnmc hltn( o~s urn-rnbircnc igbn mgc san m`n rnbirclgf rnunmsnc nmba ai~r'San crltnsl`n o~hhnslg vm = `lg~sn 3< nbigc c~rmslig mgc bi`urlnc sarnnsirln' San dlrs sir| hmsnc 26 nbigc mgc vm gis m hibmh gnv sir| lg mg|vm|( o~s vm moi~s san cmsn id san Fngnrmh Nhnbslig mgc clc gis ntng lgbh~cnmg| hibmh mgfhn' San nbigc sir| hmsnc 36 nbigc mgc vm gis m gnv

sir|( o~s m uirs sir| moi~s Orlcfvmsnr Sivg( lgbh~clgf m uaign lgsnrtlnvvlsa i`nign dri` san snm`' San salrc sir| hmsnc ?> nbigc mgc vm gis mgnv sir|( o~s vams“ ig lgdir`mslig dir mg ntngs irfmglnc o| San O~rgam`Hlig'

Gis ign id san sarnn gnv sirln ~nc vm m rnmh hibmh gnv sir|' San dlrsvm m gmsligmh sir|( san nbigc vm m uirs sir| sams onhigfnc lg san uirsgnv [nn hmsnrP( mgc san salrc vm vams“ ig lgdir`mslig sams onhigfnc lg san‘o~hhnslg oimrc‐ dnms~rn'

L m` |`umsanslb sams Orlcfvmsnr l m `mhh sivg vanrn gis `~ba gnv lfngnrmsnc ig m cmlh| oml( i L ~nc san lgsnrgns si banbk dir `|nhd sanmtmlhmolhls| id ~lsmohn sirln' Ls siik `n hn samg ign `lg~sn( ~lgf m FiifhnGnv nmrba dir ‘Orlcfvmsnr‐ mgc ‘Rncfn`iir‐( si dlgc svi rnbngs gnvsirln sams ai~hc amtn onng lg san OB_ gnv o~hhnslg sams mdsnrgiig'

San dlrs sir| L di~gc vm l~nc o| san Mtig $ Ri`nrns Bigsmo~hmr| ms5636 sams `irglgf mgc vm mg muunmh dir vlsgnn si mg mm~hs i~slcn mOrlcfvmsnr glfasbh~o' Sal gnv lsn` vm cnn`nc l`uirsmgs ngi~fa sams sanOOB lgbh~cnc lg ls ighlgn gnv umfn( vanrn sanlr tnrlig id san sir| vmdlhnc ms 56>4 sams `irglgf' Mg|ign nmrbalgf san lgsnrgns bi~hc amtn di~gc sal

sir|( o~s ls clc gis muunmr ig OB_ D@ sams cm| vamsintnr'

San nbigc sir| L di~gc vm mhi l~nc o| Mtig $ Ri`nrns Bigsmo~hmr|ms =43> san urntli~ mdsnrgiig' Ls vm m uilsltn sir| moi~s san Rmdnr Rncfn`iir Umrsgnralu valba amc oi~fas n}~lu`ngs dir m `iolhn kmsnumrksams |i~gfsnr vi~hc on mohn si ~n lg clddnrngs umrs id san Clsrlbs' Mhsai~fasan sir| clc gis `ngslig Orlcfvmsnr unbldlbmhh|( ls bi~hc amtn onng mglgsnrnslgf sir| moi~s san ~rri~gclgf clsrlbs'

San ornmkdms aiv hibmh gnv o~hhnslg san gnqs `irglgf dihhivnc san m`numssnrg id m urn-rnbircnc ulnbn rnunmsnc nmba ai~r' San `irglgf o~hhnslg

hmsnc = `lg~sn >4 nbigc mgc bi`urlnc sarnn sirln' San dlrs sir| hmsnc36 nbigc mgc vm moi~s san uihlbn muunmh dir vlsgnn si san glfasbh~o

OB_ D@ Orlcfvmsnr _mcli Rsmslig Bigsngs @iglsirlgf _nuirs umfn 4  ¬?55> Frmgs Ficcmrc 

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mm~hs( lgbh~clgf m uaign lgsnrtlnv' San nbigc sir| hmsnc 23 nbigc mgcvm moi~s baiih urlzn mvmrcnc dir m g~srlslig urijnbs' San salrc sir| hmsnc2> nbigc mgc vm vams“ ig lgdir`mslig sams vm amuunglgf ig R~gcm|!sal vm Sa~rcm|,'

San dlrs mgc nbigc sirln vnrn hibmh gnv sirln( o~s san salrc ai~hc amtnonng mlfgnc si san ‘o~hhnslg oimrc‐ dnms~rn' San hnmc sir| moi~s sanglfasbh~o lgblcngs vm ign cm| hmsn' Ld L virknc dir OB_ D@( vi~hc L gis dlgc lsn`omrrmlgf si bitnr m sir| sams amuungnc ig `| ciirsnu m d~hh cm| hmsnr samg ls amc onng bitnrnc o| gmsligmh mgc !ign urn~`n, rnfligmh `nclm9 Mhi( ld L vnrn airs id gnv( vi~hc L gis biglcnr 36 nbigc rmsanr sii airs msl`n si mhhibmsn si ~ba m `mjir hibmh sir|9 Mgc `lfas L gis salgk sams ~ba msir| ai~hc on bitnrnc gis j~s lg m o~hhnslg( o~s mhi c~rlgf san smslig“urifrm``lgf( si mls san uihlbn lg nhlblslgf lgdir`mslig dri` hibmh rnlcngs9Sal l m umrslb~hmr nqm`uhn vanrn hibmh rmcli bi~hc vlg i~s dir ls hibmhgnmgc dir ls l``nclmb|( o~s lg oisa mrnm san smslig bi`uhnsnh| dmlhnc si frmu

san iuuirs~gls|'

_nbi``ngcmslig: Hibmh gnv o~hhnslg `~s on orimcbms ai~rh| lg sanornmkdms mgc crltnsl`n aiv !hlbngbn rn}~lrn`ngs,' Bigsngs id gnv o~hhnslg`~s on l`uritnc ~osmgslmhh| si lgbh~cn hibmh gnv( gis gmsligmh sirln ir vams“ ig lgdir`mslig' M gnv fmsanrlgf |sn` gnnc si on l`uhn`ngsnc sing~rn sams rnhntmgs sirln mrn u~s si mlr }~lbkh| mgc vlsa ~ddlblngs cnsmlh'Hibmh gnv o~hhnslg bi~hc mhi on orimcbms c~rlgf san rns id san cm| sin`uamln hibmhgn'

?'? NQSNGCNC GNVR O^HHNSLGR

San cnsmlh id OB_ D@“ hlbngbn dri` Idbi` m|:

Nqsngcnc gnv o~hhnslg vlhh on orimcbms svlbn nmbavnnkcm| c~rlgf unmksl`n'

San Dir`ms cin gis unbld| san bigsngs id sann nqsngcnc gnv o~hhnslg( o~s

san m~`uslig l sams san| ai~hc bi`urln ~osmgslmh hibmh bigsngs( fltngsan n`uaml ig hibmhgn lg isanr umrs id san Dir`ms'

C~rlgf san ornmkdms aiv( L anmrc san 5455 o~hhnslg bi`urln gmsligmh gnv(hibmh gnv mgc m o~lgn ~ucmsn; san 562? o~hhnslg bi`urln gmsligmh gnvanmchlgn( hibmh gnv anmchlgn mgc uirs gnv; mgc san 512? o~hhnslghlknvln bi`urln gmsligmh gnv anmchlgn( hibmh gnv anmchlgn mgc uirsgnv'

San o~lgn gnv vm ~uuhlnc o| san smslig“ gmsligmh gnv ~uuhlnr mgcamc gi hibmh bigsngs' San uirs gnv vm mhi ~uuhlnc o| san smslig“

gmsligmh gnv ~uuhlnr mgc amc gi hibmh bigsngs' L vm bigd~nc o| san dmbssams san uirs gnv vm lgsric~bnc o| m clddnrngs tilbn !vai `lfas on san

OB_ D@ Orlcfvmsnr _mcli Rsmslig Bigsngs @iglsirlgf _nuirs umfn 6  ¬?55> Frmgs Ficcmrc 

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smslig“ uirs urnngsnr( L m~`n, o~s an fmtn gi hibmh uirs gnv mgcigh| lgsric~bnc san gnsvirknc rnuirs( `mklgf al rihn rnc~gcmgs'

C~rlgf san crltnsl`n aiv( sanrn vm ign nqsngcnc gnv o~hhnslg ms =155 samsbi`urlnc gmsligmh gnv( hibmh gnv( uirs gnv mgc o~lgn gnv' Mfmlg(

san uirs gnv mgc o~lgn gnv amc gi hibmh bigsngs'

Ri( mhsai~fa sanrn vm mg nqsngcnc o~hhnslg ms =155 lg san crltnsl`n aiv(sanrn muunmrnc si on gi nqsngcnc o~hhnslg lg san ornmkdms aiv( o~s rmsanr m`lqs~rn id clddnrngs gnv-s|un lsn` ms clddnrngs sl`n' Gign id sann lsn` ‒uirs mgc o~lgn ‒ lgbh~cnc mg| hibmh bigsngs'

_nbi``ngcmslig: Nqsngcnc gnv o~hhnslg gnnc si on banc~hnc igbn lg sanornmkdms aiv mgc igbn lg san crltnsl`n aiv !hlbngbn rn}~lrn`ngs,' Sannqsngcnc o~hhnslg ai~hc lgbh~cn bigsngs sams am i`n hibmh rnhntmgbn mgcon urnngsnc lg m vm| sams `mkn san` muunmr si on umrs id san urifrm``n(

rmsanr samg l`uh| gmsligmhh| |gclbmsnc m~cli orimcbms si bi`uh| vlsa hlbngbnrn}~lrn`ngs'

?'2 HIBMH LGDI_@MSLIG $ DNMS^_NR

San cnsmlh id OB_ D@“ hlbngbn dri` Idbi` m|:

․'' hibmh lgdir`mslig mgc dnms~rn id umrslb~hmr hibmh rnhntmgbn vlhh on srigfh| lg ntlcngbn sari~fai~s  urifrm``lgf'

San urifrm``lgf id sal s|un sams L `iglsirnc c~rlgf san cm|“ i~su~s vm:

Hibmh vnmsanr ‒ vnmsanr lgdir`mslig !i`n hltn( i`n urn-rnbircnc, ms5451( 5656( 5623( 5151( 5123( 5<51( =551( ==51( =?51( =251( =351(=>51( =451( =651'

Hibmh srmtnh gnv ‒ rnmc hltn o| san urnngsnr ms 56=>( 5626( 563<( 51?5(

512>( 5136( =4?=( =436( =6??( =631'

Vams“ ig lgdir`mslig ‒ san smslig ‘o~hhnslg oimrc‐ vm rnmc o| sanurnngsnr ms 54>2( =5>2( =?23( =223( =>>2( =6>>'

@llgf bms ‒ urnngsnr rnmc ms =5>?'

Virkuhmbn id san cm| ms =525'

Ls vm fiic si anmr san hibmh vnmsanr rnuirs ~nc sari~fai~s san cm| mgc sanhibmh srmtnh gnv ~nc rnf~hmrh| lg san ornmkdms mgc crltnsl`n aiv'

Aivntnr( ld |i~ smkn mvm| sann lsn`( san cm|“ ngslrn hibmh bigsngs lrnc~bnc si lq vams“ ig o~hhnslg mgc svi ign-idd lsn` mbri m =?-ai~r 

OB_ D@ Orlcfvmsnr _mcli Rsmslig Bigsngs @iglsirlgf _nuirs umfn 1  ¬?55> Frmgs Ficcmrc 

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unrlic' San igh| isanr tmf~nh| hibmh bigsngs L anmrc vm m bigsns si gm`n mnmf~hh vai hltnc i~slcn san OB_ D@ s~cli vlgciv'

L ci gis onhlntn sams san virc ‘srigfh|‐ mgc ‘sari~fai~s‐ m ~nc lg sanhlbngbn mrn onlgf msldlnc o| sal tnr| `lgir m`i~gs id hibmh bigsngs' L clc

anmr san ornmkdms aiv urnngsnr rndnr si san alfa vlgc mgc anmt| rmlg anamc ngbi~gsnrnc crltlgf si san s~cli lg san `irglgf( o~s isanrvln giurnngsnr `mcn mg| rndnrngbn si mg|salgf an amc nng ir anmrc filgf ig lgmgc mri~gc Orlcfvmsnr'

Sal l gis si m| sams san urnngsnr“ aiv vnrn `nrnh| dlhhnc vlsa gig-siu`~lb' Sanrn vnrn mhh irs id urifrm``lgf nhn`ngs sams vnrn ~ncsari~fai~s san cm|( ~ba m:

]~lz }~nslig ms 54=6

Olrsacm| dlhn ms 54>=

@|snr| bnhnorls| olrsacm| ms 5651 Ornmkdms o~fhn ms 56=>

Ig sal cm| ms 51=2( =2=1

F~n san fihcng ai~r |nmr ms 5<?5( 5<35

Vmqlgf h|rlbmh ms =?=<

OB_ anmhsa `mssnr ms =?31( =63>

Salgf |i~ clcg“s kgiv ms =2>5

Sarnn dri` ign ms =>25

Ormlg id Orlcfvmsnr }~lz ms =4=>

 M |i~ bmg nn( san cm|“ i~su~s lgbh~cnc m ais id clddnrngs bigsns mgcbamhhngfn( o~s gign id sann amc mg| hibmh bigsngs' R~rurllgfh|( ntng san‘Ormlg id Orlcfvmsnr‐ }~nslig ns o| san urnngsnr rn}~lrnc gi hibmhkgivhncfn !san }~nslig vm ‘lg vams bi~gsr| l _l`lgl9‐,'

Onbm~n id san hmbk id hibmhgn lg sal `|rlmc id lsn`( san smslig amc mbnrsmlg mgig|`ls| si ls sams l san nqmbs iuuilsn id vams ls ai~hc on sr|lgf simbalntn' Ls bi~hc nmlh| amtn onng m rnfligmh ir gmsligmh smslig( mbamrmbsnrlslb sams l gis filgf si unr~mcn san uniuhn id Orlcfvmsnr si hlsng'Sal klgc id bigsngs l mtmlhmohn dri` `mg| isanr smslig mgc cin gis fltnsan m~clngbn m `isltmslig si hlsng si OB_ D@ rmsanr samg m bi`unslsir'

San `is fhmrlgf nqm`uhn vm san ‘OB_ anmhsa `mssnr‐ dnms~rn' Ls vm m urn-rnbircnc lsn` vlsa anmhsa lgdir`mslig moi~s `i}~lsi gns mgc `mhmrlm samsvm iotli~h| onlgf rnmc dri` m brlus' Sanrn vm gi mssn`us si u~s sallgdir`mslig lg mg| klgc id hibmh bigsnqs' R~ba lgdir`mslig am hlsshn rnhntmgs ~nlg Ri`nrns( nqbnus vang ign l filgf morimc ig aihlcm|' Ri san urnngsnr ai~hc nquhmlg valba aihlcm| cnslgmslig `lfas amtn `i}~lsi uriohn`'Vanrn lg Orlcfvmsnr bmg L o~| m `i}~lsi gns9 Aiv ci L iosmlg `mhmrlmsmohns9 L sanrn m srmtnh bhlglb lg Orlcfvmsnr ir ci L l`uhn ~n `| dm`lh| FU9San ngc rn~hs vm m c~hh rnmclgf id m c~hh brlus sams bi~hc on ~nc ig mg|rmcli smslig lg san virhc'

OB_ D@ Orlcfvmsnr _mcli Rsmslig Bigsngs @iglsirlgf _nuirs umfn < ¬?55> Frmgs Ficcmrc 

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_nbi``ngcmslig: Hibmh lgdir`mslig mgc dnms~rn id umrslb~hmr hibmh rnhntmgbn`~s on srigfh| lg ntlcngbn sari~fai~s urifrm``lgf !hlbngbn rn}~lrn`ngs,'San ngslrn dib~ id vams san urnngsnr smhk moi~s c~rlgf sanlr aiv mgc sanlsn` ig sanlr aiv `ng~ gnnc si bamgfnc si mbbi``icmsn san dmbs samssan m~clngbn san| mrn mccrnlgf hltn lg Orlcfvmsnr'

?'3 HIBMH LGSN_TLNVR

 Mhsai~fa gis unbldlbmhh| rndnrrnc si lg san hlbngbn( san lgbh~lig id lgsnrtlnvvlsa hibmh uniuhn l m vm| id aivlgf sams san rmcli smslig lgsnrmbs vlsa lsm~clngbn'

L clc gis anmr m lgfhn lgsnrtlnv c~rlgf san =?-ai~r hlsnglgf unrlic'

_nbi``ngcmslig: M |sn` gnnc si on lgsric~bnc si lgtlsn rnhntmgs hibmhuniuhn si bi`n si san s~cli mgc smhk hltn ig-mlr moi~s vams san| mrn cilgf'

?'> CLRB^RRLIGR

 Mhsai~fa gis unbldlbmhh| rndnrrnc si lg san hlbngbn( san lgbh~lig id clb~lig

lg san i~su~s l m vm| si aiv sams m clmhif~n nqls onsvnng san rmcli smsligmgc ls hlsngnr' Clb~lig gnnc gis gnbnmrlh| on `mcn lgsi mg ngslrnurifrm``n' Clb~lig bmg on mg iuuirs~gls| si lgtlsn hlsngnr si bmhh lg vlsatlnvuilgs ig m hibmh siulb sams mrln dri` san cm|“ hibmh gnv sirln' Salcin gis amtn si on m uaign-lg aiv' Ntng m ign-`lg~sn bigtnrmslig vlsa mhlsngnr onsvnng svi igf anhu si n`uamln sams san smslig l lg si~ba vlsamgc hlsnglgf si san uniuhn lg san bi``~gls|'

_nbi``ngcmslig: Urnngsnr gnnc si on ngbi~rmfnc si amtn clmhif~n vlsasanlr hlsngnr mgc si u~s sain hlsngnr ig san mlr si smhk moi~s unbldlb hibmhsiulb !lg m airs mgc bigbln vm|, onsvnng rnbirc'

?'4 ISAN_ HIBMH LGDI_@MSLIG

San cnsmlh id OB_ D@“ hlbngbn dri` Idbi` m|:

Runnba ai~hc gis gir`mhh| dmhh onhiv =>. id cm|sl`ni~su~s'

C~rlgf sal =?-ai~r `iglsirlgf ~rtn|( L clc gis sl`n san lgcltlc~mh unnbanhn`ngs si san nbigc( i L bmggis m| vansanr san smslig msldlnc sal

OB_ D@ Orlcfvmsnr _mcli Rsmslig Bigsngs @iglsirlgf _nuirs umfn =5  ¬?55> Frmgs Ficcmrc 

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rn}~lrn`ngs id san hlbngbn' Bnrsmlgh|( san glgn `lg~sn unr ai~r `lgl`~` vmmbalntnc c~rlgf ai~r vlsa urnngsnr( o~s san svi ai~r id ombk-si-ombk`~lb uhm|nc c~rlgf cm|sl`n rnc~bn san mtnrmfn biglcnrmoh|'

San Idbi` hlbngbn mhhiv smslig si mtnrmfn sal =>. unnba }~ism itnr san

ngslrn cm|sl`n i~su~s !5455 si =<55,( i ls l hlknh| sams OB_ D@ bi`uhlnc itnr sal unrlic id sl`n'

 Mhsai~fa san hlbngbn smsn sams san smslig ai~hc on ‘`~lb-hnc‐( m tnr| hibmhrmcli smslig id sal s|un ai~hc dlgc ls nm| si bi`uh| vlsa san =>. }~ism mgcgis amtn si virr| moi~s msld|lgf sal munbs id san hlbngbn' Ntng ld sanurnngsnr amc smhknc si m bi~uhn id hibmh uniuhn ig san uaign c~rlgf sanlr aiv( sanrn vi~hc on gi ci~os sams san `lgl`~` amc onng mbalntnc nmlh|'

_nbi``ngcmslig: Runnba bigsngs ai~hc on `mcn mg lgsnfrmh umrs id nmbaurifrm``n( i sams sanrn l gi ci~os san smslig l mbalntlgf ls =>. unnba

}~ism ig m cmlh| oml !hlbngbn rn}~lrn`ngs,' Sal gnnc gis on nqnb~snc o|mklgf urnngsnr `nrnh| si smhk `irn( o~s o| lgsric~blgf rnhntmgs hibmh bigsngssams vi~hc m~si`mslbmhh| lgbrnmn san smslig“ unnba `lg~smfn vlsai~scnsrmbslgf dri` ls ‘`~lb-hnc‐ Dir`ms'

?'6 HLRSNGN_R“ TILBNR

C~rlgf san =?-ai~r `iglsirlgf nlig( L clc gis anmr m lgfhn hlsngnr“ tilbnig san rmcli' L clc anmr hlsngnr“ gm`n `ngslignc( vang san| amc bmhhnc lgvlsa mgvnr si bigsns mgc }~lzzn' Ntng sai~fa san rmcli smslig l `mhh( Lbmggis onhlntn sams san s~cli hmbk san snbaglbmh molhls| si u~s uaign bmhh ig-mlr( ntng ld san| amtn si on urn-rnbircnc lg mctmgbn o| san urnngsnr'

Sal hmbk id tilbn rnurnngs san smslig“ frnmsns dmlh~rn lg ~gcnrsmgclgfaiv ls bmg unr~mcn ls hlsngnr sams ls am fng~lgn riis lg ls bi``~gls|' Ld san smslig tlnv ls urifrm``lgf m m `igihif~n( sang sams smslig l oi~gcsi dmlh' _mcli l gi `irn ir hn samg m bigtnrmslig( o~s san hlsngnr am si onmohn si anmr sams bigtnrmslig smklgf uhmbn ig san mlr vang san| hlsng si san

smslig'

Sanrn mrn `mg| clddnrngs vm| sams m smslig bmg ng~rn sams tilbn isanr samgsain id ls urnngsnr mrn rnf~hmrh| lgbh~cnc lg ls urifrm``lgf' OB_ D@gnnc si virk si `mkn sal amuung( umrslb~hmrh| ld ls `mrkns lsnhd m‘Orlcfvmsnr Bi``~gls| _mcli‐' @| dlrs }~nslig( m m hlsngnr ir mctnrslnr(vi~hc on: ‘vnhh( vanrn l san bi``~gls|9‐

_nbi``ngcmslig: Hlsngnr“ tilbn gnnc si on lgbiruirmsnc lgsi san i~su~s sicn`igsrmsn sams san smslig l lg m clmhif~n vlsa ls m~clngbn( hlsnglgf si vamsls m| mgc hnsslgf ls tilbn on anmrc ig-mlr'

OB_ D@ Orlcfvmsnr _mcli Rsmslig Bigsngs @iglsirlgf _nuirs umfn == ¬?55> Frmgs Ficcmrc 

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2'5 @^RLB

San cnsmlh id OB_ D@“ hlbngbn dri` Idbi` m|:

San `~lb l m urnmc id Bhmlb Mc~hs Bigsn`uirmr| als

dri` san hms 35 |nmr( vlsa gi `irn samg 25. onlgf b~rrngs)rnbngs !rnhnmnc 5 si =? `igsa urlir siorimcbms,'

San snr`lgihif| ~nc lg sal Dir`ms( m lg isanr smslig Dir`ms( l rmsanr l`urnbln mgc hlfash| bigsrmclbsir|' San virc ‘bigsn`uirmr|‐ mgc ‘bhmlb‐mrn ~~mhh| iuuilsn( sai~fa lg sal bmn san| mrn ~nc si sr| mgc nqumgc igsan smslig“ `~lb ml`nc ms ls birn m~clngbn id ?> si >3 |nmr ihc'

‘Mc~hs bigsn`uirmr|‐( m m uarmn( `nmg `~lb sams l gnlsanr sii ribk-| gir sii cmgbn-|( oisa id valba fngrn mrn `irn hlknh| si muunmh si |i~sa rmsanr 

samg mc~hs' Sal dls lg vlsa san dmbs sams san smslig l gis smrfnslgf mg|ign|i~gfnr samg ?> |nmr ihc'

San virc ‘bhmlb‐ mgc ‘als‐ `nmg nngslmhh| san m`n salgf' Sann rndnr sivnhh-kgivg igf sams amtn mbalntnc ~bbn lg san ^K rnbirc mhn bamrs'

Hlsnglgf si OB_ D@( sanrn nn`nc si on m clbaisi`| onsvnng san `~lbuhm|nc lg san m~si`msnc ai~r mgc c~rlgf san urnngsnr-hnc aiv' L bmggis on~rn vansanr sal l m rn~hs id cnhlonrmsn uihlb| ir vansanr ls l m rn~hs id lgcltlc~mh urnngsnr onlgf mhhivnc si baiin muuriurlmsn `~lb dir sanlr aiv' Vamsntnr san rnmig( san gns rn~hs l sams san smslig cin gis i~gcm ld ls am m bianrngs `~lb uihlb| si muunmh si ls smrfns m~clngbn'

Ig san uilsltn lcn( L vi~hc cndlglsnh| m| sams san smslig l bi`uh|lgf vlsa lsrn}~lrn`ngs si l`uhn`ngs mg ‘mc~hs bigsn`uirmr| als‐ `~lb uihlb| c~rlgf lscm|sl`n orimcbms' Mh`is mhh san igf uhm|nc dnhh vlsalg sal fngrn id `~lb(ng~rlgf sams san smslig l bi`uh|lgf vlsa san rn}~lrn`ngs id ls hlbngbn'

2'= @^RLB RBANC^HLGF

Clddnrngs aiv ig OB_ D@ bi`urlnc m tnr| clddnrngs `lq id `~lb dri`clddnrngs nrm( m uihlb| sams dmlh si fltn san smslig mg itnrmhh i~gc sams bmg onlcngsldlnc o| hlsngnr'

San ornmkdms aiv uhm|nc urnci`lgmgsh| `~lb dri` san <5 mgc 55 ~gslh sandlgmh 5<55 si =555 ai~r' Sang ls ~ccngh| vlsbanc si 25 `lg~sn id `~lb dri`=<43( dihhivnc o| 25 `lg~sn id `~lb dri` =<6?' Ld L vnrn m 25-|nmr ihchlsngnr si OB_ D@( san ngslrn ai~r id `~lb uhm|nc onsvnng 5<55 mgc =555vi~hc amtn hlsshn `nmglgf si `n onbm~n ls vm mhh rnbircnc ondirn L vm oirg'

Bigtnrnh|( ld L vnrn m >5-|nmr ihc hlsngnr si OB_ D@( san `~lb uhm|nc

OB_ D@ Orlcfvmsnr _mcli Rsmslig Bigsngs @iglsirlgf _nuirs umfn =?  ¬?55> Frmgs Ficcmrc 

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onsvnng 5455 mgc 5<55 vi~hc amtn hlsshn lgsnrns dir `n onbm~n sanrn vmigh| ign igf dri` san 45 mgc gi igf dri` san 65'

Sal rnurnngs m dmlh~rn lg banc~hlgf san smslig“ `~lb si muunmh si sansmrfns m~clngbn id ?> si >3 |nmr ihc' Ls l l`uirsmgs si lgbh~cn i`nsalgf lg

ntnr| ai~r mgc( ld uilohn( i`nsalgf lg ntnr| }~mrsnr-ai~r sams l lfgldlbmgssi mhh bigsls~ngs nhn`ngs id |i~r smrfns m~clngbn' Dhlu-dhiuulgf onsvnng higfnf`ngs id `~lb( mhh dri` san m`n nrm( l gis m vm| si knnu |i~r hlsngnrs~gnc si OB_ D@'

Sang( san dlgmh ai~r id san ornmkdms aiv onsvnng =555 mgc ==55 lgbh~cnc m`~ba vlcnr rmgfn id nrm dri` san 65 si cmsn( m clc san m~si`msnc ==55 si=?55 ai~r sams dihhivnc'

San `lccm| aiv dri` =?55 si =355( mhsai~fa lgbh~clgf igf dri` san 45 sicmsn( dlssnc hn vnhh lgsi san ‘mc~hs bigsn`uirmr|‐ Dir`ms o| lgbh~clgf igf

sams vnrn sii ribk-| mgc igf sams vnrn sii cmgbn-|'

San m~si`msnc ai~r onsvnng =355 mgc =>55( hlkn ls `irglgf bi~gsnrumrs( vmmg nqbnhhngs nhnbslig id `~lb sams uritnc }~lsn m !uilsltn, jihs dri` san `~lbls ~bbnncnc'

San crltnsl`n aiv lgbh~cnc gi 45 igf dri` =>55 si =155( mhsai~fa sanrnvnrn m dnv 65 igf'

_nbi``ngcmslig: Nmba aiv( nmba ai~r( mgc nmba }~mrsnr-ai~r id i~su~sai~hc on banc~hnc si lgbh~cn san `lq id 45( 65( 15( <5 mgc 55 `~lbrn}~lrnc lg san hlbngbn'

2'? @^RLB RNHNBSLIGR

Nmba aiv nn`nc si amtn m uriohn` vlsa m `lgirls| id lgf sams clc gis dlstnr| vnhh mhigflcn san ‘mc~hs bigsn`uirmr|‐ Dir`ms rn}~lrnc o| san hlbngbn'

SAN O_NMKDMRS RAIV lgbh~cnc: Dmr sii `m| b~rrngs mgc rnbngs bamrs als' Sal l san `is l`uirsmgs

aiv id san cm| mgc san `~lb bigsngs `~s ml` si uhnmn m frnms muriuirslig id san smrfns m~clngbn m uilohn' B~rrngs als mrn sanvnmkns uis lg mg| rmcli smslig“ `~lb uihlb|' ^ghn |i~ amtn si( cigis lgbh~cn b~rrngs als lg |i~r dhmfalu aiv onbm~n san `mjirls| id uniuhn itnr san mfn id 25 amtn gi lcnm vams igf mrn b~rrngsh| lg sanbamrs'

Svi igf lg m riv !‘Anrin‐ mgc ‘Oirg Si On Vlhc‐, sams mrn sii hi~c dir sal sl`n id cm|' Ld |i~ mrn mhnnu mgc |i~r rmcli)mhmr` bhibk urlgf lgsimbslig ms 5424 uhm|lgf san hi~c nbslig id ‘Anrin‐( |i~ mrn hlknh| si sariv

ls mbri san rii`' Ms isanr sl`n id cm|( sann igf `lfas on dlgn' San

OB_ D@ Orlcfvmsnr _mcli Rsmslig Bigsngs @iglsirlgf _nuirs umfn =2 ¬?55> Frmgs Ficcmrc 

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 SAN @LCCM\ RAIV lgbh~cnc:

Sarnn igf lg svi ai~r sams i~gcnc sii ribk-| ‒ ‘Dlhsa| Firfni~‐ ms

=?=?( dihhivnc o| ‘Ri`n @lfas Rm|‐ ms =?=4( mgc ‘Dms Oissi` Flrh‐ ms=?>2' Frnms igf( o~s gis dir mg ‘mc~hs bigsn`uirmr|‐ dir`ms sams lsr|lgf si muunmh si hlsngnr ~u si san mfn id >3'

SAN C_LTNSL@N RAIV lgbh~cnc:

Sii `mg| igf sams vnrn b~rrngs ir rnbngs bamrs als' Mfmlg( |i~ amtn sisalgk moi~s |i~r ngslrn m~clngbn vang urifrm``lgf san `~lb( mgc gis j~s id uhnmlgf ign umrslb~hmr nf`ngs'

San l~n vlsa `~lb uihlb| ig OB_ D@ mrn san bi``ig ign sams rnc~bn msmslig“ l`umbs ig ls m~clngbn:

ALS RIGFR ‒ i`n igf vnrn gis ~ddlblngsh| olf als si on l``nclmsnh|rnbifglnc o| san m~clngbn'

HI^C RIGFR ‒ sanrn vnrn m `lgirls| id hi~c-la ribk)uiu igf sams clc gisdls san ‘mc~hs bigsn`uirmr|‐ rn}~lrn`ngs id san hlbngbn'

B^__NGS BAM_S RIGFR ‒ b~rrngs als mrn san hnms rnbifglmohn o| san`mjirls| id |i~r m~clngbn( mgc sanrn vnrn sii `mg| lgbh~cnc lg sanurifrm``n'

Valhs san itnrmhh `~lb uihlb| id san smslig cndlglsnh| bi`uhlnc vlsa sanrn}~lrn`ngs id san hlbngbn( m `lgirls| id igf baing nddnbsltnh| r~lgnc mhhsan smslig“ fiic virk lg isanr ai~r' San `is l`uirsmgs salgf si iddnr hlsngnr l biglsngb| lg `~lb' Aivntnr `mg| frnms igf |i~ amtn j~suhm|nc dir san mtnrmfn hlsngnr( ls igh| gnnc m lgfhn omc igf si unr~mcnsan` si s~gn si m clddnrngs smslig' Mgc sang |i~ amtn his san`( ntng ld sangnqs igf vi~hc amtn onng ign id sanlr mhh-sl`n dmti~rlsn s~gn'

 M san hlbngbn m|( san smslig l ‘`~lb-hnc‐( i san biglsngb| mgc alfa}~mhls| id |i~r `~lb uhm|hls l ign id san `is l`uirsmgs salgf |i~r smslig

gnnc si mbalntn' Aivntnr `mhh m smslig l( ls bmg tnr| nddnbsltnh| sarma lsbi`unslsir l`uh| o| amtlgf m ~unrlir `~lb uihlb|' San molhls| si nhnbsmuuriurlmsn igf si bmus~rn mg m~clngbn l gis m bis-rnhmsnc lsn`( valbafltn mg| smslig mg l`uirsmgs hntnh uhm|lgf dlnhc ig valba ls bmg mbalntn~unrlir unrdir`mgbn si bi`unslsir sams `m| amtn `mg| sl`n san mtmlhmohnrni~rbn'

_nbi``ngcmslig: Ntnr| lgfhn igf lg san smslig“ `~lb uhm|hls ai~hc onrntlnvnc si ng~rn sams mhh srmbk ~nc ig-mlr bi`uh| vlsa san ‘mc~hsbigsn`uirmr|‐ cndlglslig vlsalg san Dir`ms !hlbngbn rn}~lrn`ngs,' San uihlbln~nc si banc~hn igf mbri san ngslrn i~su~s ai~hc on rntlnvnc si

l`uritn san smslig i~gc'

OB_ D@ Orlcfvmsnr _mcli Rsmslig Bigsngs @iglsirlgf _nuirs umfn =3 ¬?55> Frmgs Ficcmrc 

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3'5 BI@@N_BLMHR

San bi``nrblmh anmrc ig OB_ D@ amc fiic uric~bslig tmh~n( o~s sanlr banc~hlgf vlsalg san smslig“ i~su~s bi~hc on l`uritnc' Onbm~n mhh rnnmrbaaiv sams hlsngnr dlgc bi``nrblmh m gnfmsltn rmsanr samg m uilsltn vang

hlsnglgf si m rmcli smslig( ls onbi`n tnr| l`uirsmgs si banc~hn bi``nrblmhsi clr~us m hlsshn m uilohn san dhiv id `~lb mgc lgdir`mslig'

Ntnr| ai~r sams L `iglsirnc lgbh~cnc m omsba id bi``nrblmh l``nclmsnh| mdsnr san gnv o~hhnslg ms san siu id nmba ai~r' Sal brnmsnc san gns nddnbs id sanrnonlgf gi `~lb uhm|nc ig san smslig dir san dlrs sng `lg~sn id i`n ai~r' Ld san bi``nrblmh vnrn clsrlo~snc mvm| dri` san ig-san-ai~r gig-`~lbnf`ngs( ls vi~hc anhu `mkn OB_ D@ i~gc `irn hlkn san `~lb-hnc smsligsams ls l'

 Mcclsligmhh|( ntnrmh id san bi``nrblmh nf`ngs vnrn uhmbnc l``nclmsnh|

mdsnr dnms~rn ir bigsns ir }~lzzn vanrn san urnngsnr smhk dir m ~osmgslmhm`i~gs id sl`n' Lg san hlsngnr“ anmc( sal brnmsn san nddnbs id urihigflgf sanornmk dri` `~lb ntng d~rsanr' Nmba bi``nrblmh ornmk ai~hc on uhmbnc ms muilgs lg san ai~r vanrn san urnngsnr l lgsr~bsnc si hnmc lg mgc)ir i~s id sanornmk vlsa m `lgl`~` id bams'

San bi``nrblmh ornmk( ld san| amc gis onng uhmbnc mcjmbngs si isanr gig-`~lb lsn`( vnrn id mg muuriurlmsn hngfsa ‒ gnlsanr sii higf gir sii airs'San `is L anmrc vnrn di~r bi``nrblmh lg m riv' Aivntnr( i`nsl`n( san|vnrn mhi mcjmbngs si uigir `nmfn !‘san `lccm| aiv ori~fas si |i~ o|․'‐,' Ld sann uigir `nmfn mrn si mbalntn `mql`~` l`umbs( san| ai~hcmhi on `itnc mvm| dri` san gir`mh bi``nrblmh ornmk mgc hnds si smgc igsanlr ivg ms rnhntmgs uilgs lg san urifrm``n' Sal anhu oisa san mctnrslnr mgc san hlsngnr gis si dnnh sams san| mrn onlgf vm`unc o| sii `mg|bi``nrblmh `nmfn ms ign sl`n'

_nbi``ngcmslig: San ‘srmddlb‐ |sn` dir banc~hlgf bi``nrblmh ai~hc onrntlnc vlsa san cnhlonrmsn iojnbsltn id `itlgf bi``nrblmh mvm| dri` sangnv( dri` unnba-omnc dnms~rn( mgc dri` uigirnc urifrm``lgf`nmfn'

OB_ D@ Orlcfvmsnr _mcli Rsmslig Bigsngs @iglsirlgf _nuirs umfn =>  ¬?55> Frmgs Ficcmrc 

8/3/2019 'BCR FM Bridgwater Radio Station Content Monitoring Report' by Grant Goddard

http://slidepdf.com/reader/full/bcr-fm-bridgwater-radio-station-content-monitoring-report-by-grant 16/21

>'5 O_NMKDMRS RAIV

Vlsai~s ci~os( san ornmkdms aiv l san `is lfgldlbmgs aiv lg mg| rmclismslig“ banc~hn' Ls mssrmbs oisa san `mql`~` hlsngnr id mg| cm|umrs mgcmhi san `is rntng~n dri` mctnrslnr' Onbm~n id sal( ls l virsa um|lgf

umrslb~hmr mssngslig si sal aiv( m m urlirls| moitn isanr urifrm``n'

Onbm~n san mtnrmfn sl`n ungs hlsnglgf si san ornmkdms aiv l `~baairsnr samg isanr umrs id san cm|( san aiv `~s amtn m clddnrngs dnnh mgc mclddnrngs umssnrg si aiv ms isanr sl`n id san cm|' @is hlsngnr bmg igh|ungc => `lg~sn hlsnglgf si san rmcli lg san `irglgf( onbm~n san| mrna~rr|lgf si virk ir si baiih' Ri sanlr gnnc amtn si on msldlnc lg ~gl}~nvm| ms sal sl`n'

San ornmkdms aiv gnnc si amtn m orlk umbn( valhn san bigsngs gnnc si ontnr| lgdir`msltn( orlnd( dmbs~mh mgc si-san-uilgs' Vang uniuhn vmkn ~u lg san

`irglgf( san| ci gis amtn sl`n si clfns mhh san cnsmlhnc dmbs moi~s salgf'San| vmgs si kgiv san l`uhn salgf sams anhu san` hnmtn san ai~n' Vams mrnsan `mlg gnv sirln9 L ls filgf si rmlg sicm|9 L `| srmlg)o~ r~gglgf igsl`n9 Vams l filgf ig lg Orlcfvmsnr siglfas sams L `lfas vmgs si fi si mdsnr virk)baiih9

San ornmkdms aiv ig OB_ D@ mbalntnc `mg| id sann iojnbsltn mc`lrmoh|'Sanrn vnrn rnf~hmr srmtnh gnv o~hhnslg( gmsligmh gnv o~hhnslg mgc gmsligmhgnv anmchlgn( i`n hibmh gnv( rnf~hmr vnmsanr rnuirs mgc i`n vams“ iglgdir`mslig' Sann mrn mhh muuriurlmsn mgc uric~bsltn nhn`ngs id sanornmkdms aiv `lq'

San mrnm sams hns civg san ornmkdms aiv vnrn san nhn`ngs id hlsngnr umrslblumslig' Ls vm frnms si anmr san` sanrn lg san aiv( o~s `is id san`vnrn sii higf si ngfmfn hlsngnr ms sal o~| sl`n id san cm|' @~hsl-umrs}~lzzn mgc `~hsl-umrs bigsns mrn m frnms vm| si knnu m~clngbn hlsnglgf sisan rmcli ms sl`n vang san| amtn san rmcli ig dir higf unrlic id sl`n ‒ c~rlgfsan cm|sl`n mgc c~rlgf san ntnglgf ‒ o~s san| mrn gis i muuriurlmsn dir m dms-`itlgf ornmkdms aiv'

Dir nqm`uhn( san ‘ornmkdms o~fhn‐ bigsns smrsnc ms 56=> o~s vm gis

bi`uhnsnc ~gslh 513?' Ls l tnr| ~ghlknh| sams `mg| id san hlsngnr si m ornmkdmsaiv vi~hc amtn rn`mlgnc s~gnc biglsngsh| mbri m <5-`lg~sn unrlic!nqbnus dir san ~gn`uhi|nc mgc ai~noi~gc,' San m`n uriohn` muuhlnn}~mhh| si san }~lz }~nslig sams smrsnc ms 54?5 mgc ngcnc ms 543< mgc san`|snr| olrsacm| sams smrsnc ms 56== mgc ngcnc ms 51>4'

Valhn mhh id sann mrn fiic lcnm si ngamgbn san hlsnglgf nqunrlngbn( san|vi~hc on `irn muuriurlmsn ms isanr sl`n id san cm|( rmsanr samg lg sanornmkdms aiv' Lgsnmc( san ornmkdms aiv ai~hc lgbh~cn bigsns mgc}~lzzn sams s~rg mri~gc `~ba `irn }~lbkh| !vlsalg san =>-`lg~sn hlsnglgfvlgciv, i sams mg lgcltlc~mh hlsngnr bmg anmr oisa san bamhhngfn mgc san

mgvnr lg rnhmsltnh| }~lbk ~bbnlig'

OB_ D@ Orlcfvmsnr _mcli Rsmslig Bigsngs @iglsirlgf _nuirs umfn =4  ¬?55> Frmgs Ficcmrc 

8/3/2019 'BCR FM Bridgwater Radio Station Content Monitoring Report' by Grant Goddard

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San nddnbs id sann higf-c~rmslig urifrm``n nhn`ngs vm si crmf civg sanumbn mgc ~rfngb| id san ornmkdms aiv' Ms sl`n( ls dnhs m ld sl`n vnrnumlgf tnr| hivh|( valba l san iuuilsn nddnbs id vams ai~hc on mbalntnc mssal sl`n id cm|' L clc gis `nm~rn san urnbln m`i~gs id smhk vlsalg san aiv(o~s san itnrmhh l`urnlig vm sams san aiv vm sii bamss|' Sal `m| on mg

l`urnlig rmsanr samg m dmbs onbm~n( ld san unnba bigsngs amc onng `irnlgdir`mslig-omnc mgc `irn ~rfngsh| cnhltnrnc( L vi~hc uriomoh| amtn bi`nmvm| vlsa m clddnrngs iulglig'

 M gisnc lg san @^RLB nbslig id sal cib~`ngs( sanrn mrn mcclsligmh bigbnrgmoi~s m `lgirls| id san igf uhm|nc lg san ornmkdms aiv( mgc bigbnrg moi~ssan ~ccng alds si san ‘fihcng |nmr‐ dir`ms ms 5<55' M vlsa mhh san cm|“i~su~s( ls vm gisnvirsa| sams gi hlsngnr tilbn vnrn anmrc c~rlgf san aiv(cnulsn san urnngbn id `lgl-dnms~rn sams i iotli~h| bi~hc amtn hnc sihlsngnr lgtihtn`ngs'

_nbi``ngcmslig: San bi`uilslig mgc banc~hlgf id nhn`ngs vlsalg sanOrnmkdms Raiv ai~hc on rntlnc si `mkn ls `irn rnhntmgs si san gnnc mgchlsnglgf umssnrg id ls m~clngbn ms sal brlslbmh sl`n id cm|' ]~lzzn mgcbigsns ai~hc on cnlfgnc si rndhnbs san airs mssngslig umg id hlsngnr mssal sl`n' @~lb uhm|nc ai~hc on `irn biglsngs mgc bi`urln `irnohibko~snr als' @~lb uihlb| mhi gnnc si on `irn biglsngs'

OB_ D@ Orlcfvmsnr _mcli Rsmslig Bigsngs @iglsirlgf _nuirs umfn =6  ¬?55> Frmgs Ficcmrc 

8/3/2019 'BCR FM Bridgwater Radio Station Content Monitoring Report' by Grant Goddard

http://slidepdf.com/reader/full/bcr-fm-bridgwater-radio-station-content-monitoring-report-by-grant 18/21

4'5 M^SI@MSLIG

San m~si`msnc ai~r id `~lb ms ==55 mgc =355 ai~hc on lgsnfrmsnc lgsiurnngsnr“ aiv( rmsanr samg onlgf `mriignc onsvnng aiv hlkn hislhmgc' Sal l onbm~n san| ornmk ~u san bigslg~ls| id san banc~hn mbri

san cm| mgc hnmtn hlsngnr vlsa san l`urnlig sams gioic| l smklgfrnuiglolhls| dir vams san| mrn hlsnglgf si' Ntng vlsa m~si`mslig( ls l nm| simbalntn m ‘gig-siu `~lb‐ ai~r sams rn`mlg ~gcnr san mnfl id m urnngsnr(dlglalgf vlsa m urn-rnbircnc fngnrlb ‘fiico|n ‒ nn |i~ si`irriv)gnqs@igcm|‐ sams bmg ~nc ig m cmlh| oml'

Hlsnglgf si san rmcli l m tnr| unrigmh nqunrlngbn mgc( vang m urnngsnr m| ‘fiico|n‐ ms ==55( o~s san gnqs urnngsnr cin gis m| ‘anhhi‐ ~gslh =?55(san hlsngnr l hnds vlsa m tnr| l`unrigmh nqunrlngbn' Sal cin gis cntnhiu moigc id sr~s onsvnng san hlsngnr mgc san rmcli smslig( onbm~n san hlsngnr dnnh san| amtn m rlfas si kgiv mgc ~gcnrsmgc vams l onlgf clrnbsnc ms san`

dri` san smslig s~cli' Ld m umrs id san i~su~s rn`mlg ~gnquhmlgnc ‒ m sannm~si`msnc ai~r mrn ‒ sang san hlsngnr l hnds bigd~nc mgc unruhnqnc' Ld sanrnl gi urnngsnr( sang vai l uhm|lgf san rnbirc9 Mgc( vaintnr ls l( va| vlhhsan| gis ‘ivg‐ sal ai~r o| fltlgf `n sanlr gm`n9

Lgsnfrmslig id san m~si`msnc ai~r id `~lb( bi`olgnc vlsa `mklgf san `~lbuihlb| `irn biglsngs mbri san cm|( vi~hc fltn san smslig m `~ba `iisanr dnnh( mgc vi~hc anhu cntnhiu san oigc onsvnng san smslig mgc ls m~clngbn' M~si`mslig l m ~nd~h siih dir m `mhh rmcli smslig o~s cin gis gnnc si ondhm~gsnc si mg m~clngbn vai cnlrn m ‘unrigmh‐ nqunrlngbn dri` m rmclismslig'

_nbi``ngcmslig: M~si`msnc ai~r ai~hc on lgbh~cnc lg nmba urnngsnr“aiv( rmsanr samg on banc~hnc onsvnng aiv( si fltn san urifrm``nbanc~hn frnmsnr bigslg~ls|'

OB_ D@ Orlcfvmsnr _mcli Rsmslig Bigsngs @iglsirlgf _nuirs umfn =1  ¬?55> Frmgs Ficcmrc 

8/3/2019 'BCR FM Bridgwater Radio Station Content Monitoring Report' by Grant Goddard

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6'5 IDD-ML_ @M_KNSLGF

 M gisnc mhrnmc|( L ionrtnc m hmbk id ‘bi``~gls|‐ lg san cm|“ i~su~s' Vlsai~svlalgf si rnunms sain ionrtmslig( ls l `~ba nmlnr dir m rmcli smslig si`mkn mg l`umbs ig m `mhh dib~nc `mrkns ~ba m Orlcfvmsnr samg ls l dir m

hmrfnr smslig nrtlgf ntnrmh uiu~hmslig bngsrn' @mrknslgf cin gis amtn sion nqungltn ir nqnb~snc ig m frmgc bmhn'

San `is l`uirsmgs salgf l dir m smslig si on nng lg ls bi``~gls|' Sannbigc `is l`uirsmgs salgf l dir m smslig si on nng si on nng lg lsbi``~gls|' Sal `nmg sams mg| klgc id bi``~gls| mbsltls| lg valba san smsligl lgtihtnc ai~hc on sr~`unsnc hi~c mgc bhnmr ig san mlrvmtn id san smsliglsnhd' Ls ai~hc mhi on mg iuuirs~gls| si mssrmbs bitnrmfn lg san hibmh mgcrnfligmh urn( mgc ntng si l~n urn rnhnmn si lgc~sr| srmcn `mfmzlgnmgc hibmh irfmglmslig bigbnrgnc vlsa bi``~gls| mbslig'

Vlsai~s idd-mlr `mrknslgf( m rmcli smslig ngc ~u igh| urnmbalgf si sanbigtnrsnc( mgc cntnhiu igh| m `mhh birn id rnf~hmr hlsngnr' O~s san hmrfnsuriuirslig id m smslig“ m~clngbn ai~hc cnrltn dri` san birn id rmcli ~nrvai igh| s~gn lgsi san smslig lrrnf~hmrh| ir dir unbldlb lgdir`mslig sams l gismtmlhmohn nhnvanrn' Dir sal m~clngbn( idd-mlr `mrknslgf l nngslmh si rn`lgcsan` sams san smslig slhh nqls mgc si knnu san` mvmrn sams san smslig bmg onrnhlnc ~uig m mgc vang gnncnc'

Ls ai~hc on umrs id ntnr| `n`onr id smdd“ rnuiglolhls| ms san rmcli smslig sion lgtihtnc lg i`n rnf~hmr idd-mlr `mrknslgf mbsltls|' Ntnr|oic| bmg cii`nsalgf sams mhh mcc si san urnngbn id san smslig vlsalg san bi``~gls|sams ls l cnlfgnc si nrtn'

_nbi``ngcmslig: San smslig gnnc si i~gc ig-mlr m ld ls l ngfmflgf lsnhd mgc ls smdd lg hibmh mbsltlsln lg valba ls l ngbi~rmflgf ls hlsngnr si onlgtihtnc'

OB_ D@ Orlcfvmsnr _mcli Rsmslig Bigsngs @iglsirlgf _nuirs umfn =< ¬?55> Frmgs Ficcmrc 

8/3/2019 'BCR FM Bridgwater Radio Station Content Monitoring Report' by Grant Goddard

http://slidepdf.com/reader/full/bcr-fm-bridgwater-radio-station-content-monitoring-report-by-grant 20/21

1'5 BNGR^R CMSM

 M omlb hiik ms san ?55= bng~ cmsm dir Rncfn`iir aiv sams ls am mclslgbsltn uiu~hmslig' San uriuirslig id ?5 si 25 |nmr ihc lg san clsrlbs l`~ba hivnr samg san gmsligmh mtnrmfn( vanrnm san uriuirslig id >5 si >3 |nmr ihc l `~ba alfanr'

San cmsm am lfgldlbmgs l`uhlbmslig dir san rmcli smslig lg snr` id:

san uisngslmh mctnrslnr

san uisngslmh hlsngnr

san smslig“ urifrm``lgf

san smslig“ `~lb uihlb|

san smslig“ `mrknslgf srmsnf|'

San bamrmbsnrlslb id san hibmh uiu~hmslig gnnc si on nqm`lgnc lg `irn cnsmlhi sams OB_ D@ ~gcnrsmgc san bi`uilslig id ls ?>->3 |nmr ihc m~clngbni~shlgnc lg ls hlbngbn'

OB_ D@ Orlcfvmsnr _mcli Rsmslig Bigsngs @iglsirlgf _nuirs umfn ?5  ¬?55> Frmgs Ficcmrc 

8/3/2019 'BCR FM Bridgwater Radio Station Content Monitoring Report' by Grant Goddard

http://slidepdf.com/reader/full/bcr-fm-bridgwater-radio-station-content-monitoring-report-by-grant 21/21

OB_ D@ O lc s _ cl Rs sl B s s @ ls l _ s ?=

<'5 BIGBH^RLIG

Dri` san ntlcngbn id svnhtn ai~r id hlsnglgf( ls l bhnmr sams snbaglbmhh| OB_D@ mbalntn m alfa smgcmrc mgc ls urifrm``lgf i~gc tnr| uridnligmh'San kn| mrnm sams gnnc si on mccrnnc mrn:

bi`uhlmgbn vlsa Idbi` Dir`ms

biglsngb| id urifrm``lgf

dib~ ig Orlcfvmsnr'

San urifrm``lgf nhn`ngs sams gnnc si on smbkhnc mrn:

hibmhgn

`~lb uihlb|

bi``nrblmh banc~hlgf

ornmkdms aiv m~si`mslig'

Frmgs Ficcmrc l m `nclm mgmh|s ) rmcli unblmhls ) rmcli big~hsmgs vlsa salrs| |nmr id nqunrlngbn lg san orimcbmslgf lgc~sr|( amtlgf anhc nglir `mgmfn`ngs mgc big~hsmgb|rihn vlsalg san bi``nrblmh ̀ nclm nbsir lg san ̂ glsnc Klgfci`( N~riun mgc Mlm' Cnsmlh msassu:))vvv'frmgsficcmrc'bi'~k