B.com Project Chi Square1

8/13/2019 B.com Project Chi Square1

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Chi square analysis:

The Chi square test has described the magnitude of the frequencies expected under certain

circumstances. An attractive feature of the chi square has been the goodness of fit test. It can be

applied to any distribution is calculate the cumulative distribution function. The chi square

analysis has been employed to test the significance of one factor over the other in this study with

the help of

Personal factor or Independent variable

Dependent variable-the test factor.

The respondents generally have the habit of looking out for a lower price of a product while

buying along with the quality, quantity offered, discounts, free gifts available and other elements

such as warranty. So a chi square test has been applied on the following personal factors and test

factors to find whether they have been influencing each other while taking purchase decisions.

Age of the respondents and the basis of purchase of the selected FMCGs.

Gender of the respondents and the basis of purchase of the selected FMCGs.

Occupation of the respondents and the basis of purchase of the selected FMCGs.

Monthly income of the family of the respondents and the basis of purchase of the selected

FMCGs.


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Relationship between Age of the respondents and the Basis of purchase of Soap:

The influence, the age of the respondents may or may not have on the test factor

relating to the basis of soaps purchased, has been summed up in Table No10.1. To ascertain the

association between the age of the respondents as a personal factor and the basis of purchase of

soap, a chi square test has been applied on the data with a null hypothesis.

Ho : There has been no association between the age of the respondents and the basis of Soap

purchases made.

Table No: 10.1 the relationship between age of the respondents and the basis of soap

purchase.

The respondents in the age group of 18-25 years (72.2%) have preferred Quality

products whereas offers and warranty have been the influencing factor for 9.3 percent of the

respondents. 7.4 percent of the respondents have preferred quantity as their criteria for making

purchase decisions. Low price, free gifts and discount have been considered by only 3.7 percent

of the respondents. Out of 27 respondents in the age group of 25-35 years 74.1 percent of the

respondents have been looking for quality products. 14.8 percent of the respondents have

preferred the products for their price. Free gifts and warranty have been considered while taking

Age

Basis of Purchase of Soap

TotalLowPrice Quality Quantity Discount FreeGifts

Offers,

Warrantyetc18-25 2

3.70%39

72.20%4

7.40%2

3.70%2

3.70%5

9.30%54

100.00%

25-35 414.80%

2074.10%

00.00%

00.00%

13.70%

27.40%

27100.00%

35-45 25.10%

2974.40%

410.30%

12.60%

12.60%

25.10%

39100.00%

Above45

310.00%

1860.00%

310.00%

310.00%

26.70%

13.30%

30100.00%

Total 117.30%

10670.70%

117.30%

64.00%

64.00%

106.70%

150100.00%


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purchase decision by 3.7 and 7.4 percent of the respondents respectively. Quantity and discount

have not been considered at all by the respondents while making purchase decisions. In the age

group of 35-45 years, 74.4 percent of the respondents have been looking for quality products and

10.3 percent of the respondents have considered quantity products than to quality products. Low

price and warranty have been the criteria for the purchase of the products with 5.1 percent of the

respondents. 2.6 percent of the respondents have been considering Discount and free gifts as

their basis of shampoo purchase. 60 percent of the respondents in the age group of above 45

years have been looking for quality products and about 10 percent of the respondents have

preferred the products for low price, quantity and discount factors. Free gifts and warranty have

been the influencing factor for the purchase decisions of the respondents as only 6.7 and 3.3

percent of the respondents have chosen them. The overall average of all test factors has been

highly varying with the personal factor percentages. So the respondents have not been influencedon the basis of soap purchase while making purchase decisions. This has further been proved by

the results of chi square test.

Chi-Square Tests

Value df SignificancePearson Chi-Square 11.367 15 Ns

N of Valid Cases 150

Table value: 24.996

The association between the age of the respondents and the Basis of soap purchase has

no significant relationship as the Table value 24.996 has been greater than the chi square value

11.367. Therefore the hypothesis has been accepted.

Hence the age of the respondents have not Influenced the purchase decisions of the

respondents with respect to soaps.


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Relationship between the age of the respondents and the basis of purchase of shampoo:

The relationship between the age of the respondents and the basis of purchase of

Shampoo has been determined in Table No:10.2 with a null hypothesis and the chi square test.

Ho : There has been no association between the age of the respondents and the basis of Purchase

of shampoo.

Table No: 10.2 has given the association between the age of the respondents and the basis ofpurchase of shampoo

Basis of Purchase of Shampoo

Total

Age

Low Price Quality Quantity

Discoun

t

Free

Gifts

Offers,Warranty

etc18-25 5 44 1 2 0 2 54

9.3% 81.5% 1.9% 3.7% .0% 3.7% 100.0%

25-35 3 17 5 2 0 0 27

11.1% 63.0% 18.5% 7.4% .0% .0% 100.0%

35-45 2 31 5 0 1 0 39

5.1% 79.5% 12.8% .0% 2.6% .0% 100.0%

Above 45 2 20 3 2 2 1 30

6.7% 66.7% 10.0% 6.7% 6.7% 3.3% 100.0%

Total 12 112 14 6 3 3 150

8.0% 74.7% 9.3% 4.0% 2.0% 2.0% 100.0%

Out of 54 respondents in the age group of 18-25 years 81.5 percent of the respondents have been

looking for quality products. 9.3 percent of the respondents have preferred the products for their

low price. Discount, offers and warranties have been considered while taking purchase decision

by 3.7 percent of the respondents respectively. Quantity and free gifts have not been considered by the respondents while making purchase decisions. Among the respondents in the age group of

25-35 years 63 percent of them have preferred Quality products whereas quantity has been the

influencing factor for 18.5 percent. 11.1 and 7.4 percent of the respondents have preferred low

price and discount as their criteria for making purchase decisions. Free gifts, offers and warranty

have not been considered at all by the respondents. 79.5 percent of the respondents in the age


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Relationship between Age of the respondents and the Basis of purchase of Toothpaste:

The age of the respondents may have an influence over the basis of purchase of

toothpaste. Table No: 10.3 has shown the relationship between the age of the respondents and the

basis of toothpaste purchase made with a help of chi square test applied to the data with a null

hypothesis.

Ho : There has been no significant relationship between the age of the respondents and the basis

of purchase of Toothpaste.

Table No: 10.3 the relationship between the age of the respondents and the basis of

purchase of Toothpaste

Basis of Purchase of Toothpaste

Total

Age

Low Price Quality QuantityDiscoun

t Free GiftsOffers,

Warranty etc

18-25 6 40 4 3 0 1 54

11.1% 74.1% 7.4% 5.6% .0% 1.9% 100.0%

25-35 1 14 5 3 3 1 27

3.7% 51.9% 18.5% 11.1% 11.1% 3.7% 100.0%

35-45 1 32 4 1 1 0 39

2.6% 82.1% 10.3% 2.6% 2.6% .0% 100.0%

Above45

1 22 4 2 0 1 30

3.3% 73.3% 13.3% 6.7% .0% 3.3% 100.0%

Total 9 108 17 9 4 3 150

6.0% 72.0% 11.3% 6.0% 2.7% 2.0% 100.0%

Out of the 54 respondents in the age group of 18 25 years, 74.1 percent have been

looking for quality products whereas 11.1 percent of the respondents have preferred low price

products. The right quantity has been the influencing factor while taking purchase decisions by

7.4 percent of the respondents.5.6 percent of the respondents have considered discount as their

purchase factor. Offers and warranties have been the criteria for purchase by 1.9 percent of the

respondents. Free gifts have not been the influencing factor while purchasing. Toothpaste the

respondents in the age group of 25-35 years (51.9 percent) have preferred quality products


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whereas right quantity has been considered by 18.5 percent of the respondents. 11.1 percent of

the respondents have preferred Discount and free gifts for their products. Low price, offers and

warranties have been the influencing factor while purchasing for 3.7 percent of the respondents.

In the age group of 35-45, 82.1 percent have been looking for quality products. The right

quantity has been the criteria for the purchase of products for 10.3 percent of the respondents. 2.6

percent of the respondents have been considering low price, discount and free gifts as their basis

of toothpaste purchased. No respondents has given preference to offers and warranties attached

to the products. 73.3 percent of the respondents in the age group of above 45 years have been

looking for quality products and about 13.3 percent of the respondents have preferred right

quantity products. Discount has been the influencing factor for the purchase decisions for 6.7

percent of the respondents. 3.3 percent of the respondents have considered low price & offers

and warranties while purchasing. Toothpaste the overall average of all the test factors has beenvarying very heavily with the age of the respondents. So the age of the respondents has not been

influencing the toothpaste purchase decision of the respondents. This has further been proved by

the results of chi square test.

Chi-Square Tests


N of Valid Cases 150Table value: 24.996


toothpaste has no significant relationship as the Table value of 24.996 has been greater than the

chi square value of 11.367. Therefore the hypothesis has been accepted.

Hence the ages of the respondents have not influenced the purchase decisions of the

respondents


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Relationship between Age of the respondents and the Basis of purchase of Dish cleaner:

A chi square test has been applied to the data to ascertain whether the personal factor

age of the respondents is influencing the test factor the basis of purchase of Dish cleaner. The

association between the age of the respondents and the basis of purchase of Dish cleaner is

summed up in Table No: 10.4 with a null hypothesis.

Ho : There is no relationship between the age of the respondents and the basis of purchase of

Dish cleaner.

Table No: 10.4 the Relationship between the age of the respondents and the basis of

purchase of Dish cleaner

Basis of Purchase of Dish cleaner

Total

Age

Low Price Quality Quantity DiscountFreeGifts

Offers,Warranty etc

18-25 13 26 9 5 0 1 54

24.1% 48.1% 16.7% 9.3% .0% 1.9% 100.0%

25-35 7 14 3 1 1 1 27

25.9% 51.9% 11.1% 3.7% 3.7% 3.7% 100.0%

35-45 6 23 7 2 1 0 39

15.4% 59.0% 17.9% 5.1% 2.6% .0% 100.0%

Above 45 7 13 5 4 0 1 30

23.3% 43.3% 16.7% 13.3% .0% 3.3% 100.0%

Total 33 76 24 12 2 3 150

22.0% 50.7% 16.0% 8.0% 1.3% 2.0% 100.0%

The respondents in the age group of 18-25 years (48.1%) have preferred Quality products

whereas low price has been the influencing factor for 24.1 percent of the respondents. 16.7

percent of the respondents have preferred quantity as their criteria for making purchase

decisions. 9.3 percent of the respondents have opted for discount factor while purchasing. Offers

and warranties have been the influencing factor while purchasing for 1.9 percent of the

respondents. Free gifts have not been considered by the respondents while making purchase

decisions. Out of 27 respondents in the age group of 25-35 years 51.9 percent of the respondents


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have been looking for quality products. 25.9 percent of the respondents have preferred the

products for their low price. Quantity products have been opted by 11.1 percent of the

respondents. Discount, Free gifts, offers and warranty have not been considered at all by the

respondents while making purchase decisions. In the age group of 35-45 years, 59 percent of the

respondents have been looking for quality products and 17.9 percent of the respondents have

considered quantity products. Low price have been the criteria for the purchase of the dish

cleaner by 15.4 percent of the respondents. 5.1 And 2.6 percent of the respondents have been

considering Discount and free gifts as their basis of shampoo purchase. Offers and warranties

have not been the deciding factor for making purchase decisions by the respondents. 43.3 percent

of the respondents in the age group of above 45 years have been looking for quality products and

about 23.3 percent of the respondents have been preferred the products for low price products.

16.7 and 13.3 of the respondents have opted right quantity and discount attached to the products.Offers and warranties have been the influencing factor for the purchase decisions of the

respondents as only 3.3 percent of the respondents have chosen them. Free gifts have not been

considered by the respondents while purchase. The overall average of all test factors has been

highly varying with the personal factor. So the age of the respondents have not been influenced

on the basis of dish cleaner purchase while making purchase decisions. This has further been

proved by the results of chi square test.

Chi-Square TestsValue df Significance

Pearson Chi-Square 8.883 15 Ns N of Valid Cases 150

Table Value: 24.996

The chi square value 8.883 has been smaller than the table value 24.996. There has

been no significant relationship between the age of the respondents and the basis of purchase of

Dish cleaner. So the hypothesis is accepted.

Hence the age of the respondents as a personal factor has been not influenced the test

factor the basis of Dish cleaner purchased.


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Relationship between Age of the respondents and the Basis of purchase of Disinfectant:


Disinfectant has been determined in Table No: 10.5 with a null hypothesis in the chi square test.


of Disinfectant.

Table No: 10.5 the association between the age of the respondents and the basis of purchase

of Disinfectant

Basis of Purchase of Disinfectant

Total

Age

LowPrice Quality Quantity Discount Free Gifts

Offers,

Warrantyetc

18-25 8 29 10 5 2 0 54

14.8% 53.7% 18.5% 9.3% 3.7% .0% 100.0%

25-35 6 14 3 1 1 2 27

22.2% 51.9% 11.1% 3.7% 3.7% 7.4% 100.0%

35-45 2 28 7 1 1 0 39

5.1% 71.8% 17.9% 2.6% 2.6% .0% 100.0%

Above45

4 18 4 2 0 2 30

13.3% 60.0% 13.3% 6.7% .0% 6.7% 100.0%

Total 20 89 24 9 4 4 150

13.3% 59.3% 16.0% 6.0% 2.7% 2.7% 100.0%

Out of 54 respondents in the age group of 18-25 years 53.7 percent of the

respondents have been looking for quality products. 14.8 And 18.5 percent of the respondents

have preferred the products for their low price and quantity . Discount has been considered whiletaking purchase decision by 9.3 percent of the respondents respectively. 3.7 percent of the

respondents have been opted for free gifts attached disinfectant. Offers and warranties have not

been considered by the respondents while making purchase decisions. The respondents in the age

group of 25-35 years 51.9 percent have preferred Quality products whereas low price has been

the influencing factor for 22.2 percent. 11.1 and 7.4 percent of the respondents have preferred


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right quantity, offers and warranties as their criteria for making purchase decisions. Discount and

Free gifts have been considered by 3.7 percent of the respondents. 71.8 percent of the

respondents in the age group of 35-45 years have been looking for quality products and about

17.9 percent of the respondents have preferred the products for quantity factor. Low price,

discount and free gifts have been the influencing factor for the purchase decisions of the

respondents as only 2.6 percent of the respondents have chosen them. Offers and warranties have

not been considered by the respondents while making purchase decisions. In the age group of

above 45 years 60 percent of the respondents have been looking for quality products whereas

13.3 percent of the respondents have considered low price and right quantity products.

Discounts, offers and warranties have been the criteria for the purchase of the products by 6.7

percent of the respondents. The respondents have not given preference to products attached with

free gifts. The overall average percentages have shown the heavy dispersion of the individual agecategory percentages their by recording the fact that they are has been no association between the

age of the respondents on the purchase decision of disinfectant.

Chi-Square Tests



Table value: 24.996

The association between the age of the respondents and the basis of purchase of

Disinfectant has no significant relationship as the Table value of 24.996 has been greater than the


Hence the age of the respondents have not influenced the purchase decisions of the

respondents with respect to a Disinfectant.


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Relationship between Age of the respondents and the Basis of purchase of Detergent:


the age of the respondents has been influencing the test factor the basis of purchase of Detergent.

The association between the age of the respondents and the basis of purchase of Detergent has

been summed up in Table No: 10.6 with a null hypothesis.

Ho : There has been no relationship between the age of the respondents and the basis of purchase

of Detergent.

Table No: 10.6 has shown the Relationship between the age of the respondents and the

basis of purchase of Detergent

Basis of Purchase of Detergent

Total

Age

Low Price Quality Quantity DiscountFreeGifts

Offers,Warranty etc

18-25 6 31 9 7 0 1 54

11.1% 57.4% 16.7% 13.0% .0% 1.9% 100.0%

25-35 6 15 4 2 0 0 27

22.2% 55.6% 14.8% 7.4% .0% .0% 100.0%

35-45 3 29 4 1 2 0 39

7.7% 74.4% 10.3% 2.6% 5.1% .0% 100.0%

Above45

2 19 6 1 2 0 30

6.7% 63.3% 20.0% 3.3% 6.7% .0% 100.0%

Total 17 94 23 11 4 1 150

11.3% 62.7% 15.3% 7.3% 2.7% .7% 100.0%


products whereas low price has been the influencing factor for 11.1 percent of the respondents.

16.7 And 13 percent of the respondents have opted right quantity and discount as their criteria

for making purchase decisions. Offers and warranties have been the influencing factor while

purchase for 1.9 percent of the respondents. Free gifts have not been considered by the

respondents while making purchase decisions. Out of 27 respondents in the age group of 25-35

years 55.6 percent of the respondents have been looking for quality products. 22.2 percent of the


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respondents have preferred the products for their low price. Quantity products have been opted

by 10.3 percent of the respondents. Discount has been the criteria for making purchase decisions

by 7.4 percent of the respondents. Free gifts, offers and warranty have not been considered at all

by the respondents while making purchase decisions. In the age group of 35-45 years, 74.4

percent of the respondents have been looking for quality products whereas 10.3 percent of the

respondents have considered quantity products. Low price has been the criteria for the purchase

of the products by 7.7 percent of the respondents. 5.1 And 2.6 percent of the respondents have

been considering Discount and free gifts as their basis of detergent purchase. Offers and

warranties have not been the deciding factor for making purchase by the respondents. 63.3

percent of the respondents in the age group of above 45 years have been looking for quality

products and about 20 percent of the respondents have been preferred the products for their right

quantity. 6.7 percent of the respondents have been influenced by low price and free gifts attachedto the products. Discount has been the deciding factor for the purchase decisions by 3.3 percent

of the respondents. Offers and warranties have not been considered by the respondents while

purchase. The overall averages of all test factors have been highly varying with the personal

factor. So the respondents have not been influenced on the basis of detergent purchase while

making purchase decisions. This has further been proved by the results of chi square test.



Table value : 24.996


Detergent has no significant relationship as the Table value of 24.996 has been greater than the


Hence the age of the respondents has not been influencing the test factor the basis of

Detergent purchased.


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Relationship between Age of the respondents and the Basis of purchase of Hair color:

The influence of age of the respondents towards the basis of purchase of Hair color has

been determined by the chi square test with a null hypothesis. The association between the age of

the respondents and the basis of purchase of Hair color has shown in Table No: 10.7

Ho : There has been no association between the age of the respondents and the basis of purchase

of Hair color made.

Table No: 10.7 the Relationship between the Age of the respondents and the basis of

purchase of Hair color

Basis of Purchase of Hair Color

Total

Age

Low Price Quality Quantity Discount Free Gifts

Offers,Warranty

etc

18-25 10 32 4 2 3 3 54

18.5% 59.3% 7.4% 3.7% 5.6% 5.6% 100.0%

25-35 3 16 1 5 2 0 27

11.1% 59.3% 3.7% 18.5% 7.4% .0% 100.0%

35-45 4 29 4 1 1 0 39

10.3% 74.4% 10.3% 2.6% 2.6% .0% 100.0%

Above45

8 15 4 1 1 1 30

26.7% 50.0% 13.3% 3.3% 3.3% 3.3% 100.0%

Total 25 92 13 9 7 4 150

16.7% 61.3% 8.7% 6.0% 4.7% 2.7% 100.0%

The respondents in the age group of 18-25 years (59.3%) have been looking Quality

products whereas low price has been the influencing factor for 18.5 percent of the respondents.

7.4 percent of the respondents have preferred quantity as their criteria for making purchase

decisions. Free gifts, offers and warranties have considered by 5.6 percent of the respondents.

Discount has been the factor influencing the purchase decision for about 3.7 percent of the

respondents. Out of 27 respondents in the age group of 25-35 years 59.3 percent of the

respondents have been looking for quality products. 11.1 and 18.5 percent of the respondents


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have preferred the products for their low price and discounts provided. Right quantity and free

gifts have been considered while taking purchase decision by 3.7 and 7.4 percent of the

respondents respectively. Offers and warranties have not been considered at all by the

respondents while making purchase decisions. In the age group of 35-45 years, 74.4 percent of

the respondents have been looking for quality products and 10.3 percent of the respondents have

considered low price and quantity products. 2.6 percent of the respondents have been considering

Discount and free gifts as their basis of hair color purchase. The respondents have not been

looking for offers and warranties as their prime factor while purchasing. 50 percent of the

respondents in the age group of above 45 years have been looking for quality products and about

26.7 percent of the respondents have preferred the products for low price products. Quantity

plays an important role while purchasing for 13.3 percent of the respondents. Discount, Free

gifts, offers and warranties have been the influencing factor for the purchase decisions of therespondents as only 3.3 percent of the respondents each have chosen them. The overall average

of all test factors has been highly varying with the personal factor. So the respondents have not

been influenced on the basis of hair color purchase while making purchase decisions. This has

further been proved by the results of chi square test.



Table value: 24.996


been no significant relationship between the age of the respondents and the basis of purchase of

Hair color. So the hypothesis has been accepted.

Hence the age of the respondents as a personal factor has been not influencing the test

factor the basis of Hair color purchased.


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Relationship between Age of the respondents and the Basis of purchase of Skincare

products:


relating to the basis of skincare products purchased, has been summed up in Table No 10.8. To

ascertain the association between the age of the respondents as a personal factor and the basis of

purchase of skincare product, a chi square test has been applied on the data with a null

hypothesis.

Ho : There has been no association between the age of the respondents and the basis of Skincare

products purchases made.

Table No 10.8 the relationship between age of the respondents and the basis of skincare

products purchased

Basis of Purchase of Skin Care products

Total

Age

Low Price Quality Quantity Discount Free GiftsOffers,

Warranty etc

18-25 7 38 1 4 2 2 54

13.0% 70.4% 1.9% 7.4% 3.7% 3.7% 100.0%

25-35 2 20 1 3 1 0 27

7.4% 74.1% 3.7% 11.1% 3.7% .0% 100.0%

35-45 0 33 5 0 0 1 39

.0% 84.6% 12.8% .0% .0% 2.6% 100.0%

Above45

3 19 3 0 3 2 30

10.0% 63.3% 10.0% .0% 10.0% 6.7% 100.0%

Total 12 110 10 7 6 5 150

8.0% 73.3% 6.7% 4.7% 4.0% 3.3% 100.0%


respondents have been looking for quality products. 13 and 7.4 percent of the respondents have

preferred the products for their low price and Discounts provided. 3.7 percent of the respondents

have opted for free gifts, offers and warranties attached to the products. The right quantity has


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been considered while taking purchase decision by 1.9 percent of the respondents. The

respondents in the age group of 25-35 years 74.1 percent have preferred Quality products

whereas discount has been the influencing factor for 11.1 percent of the respondents. 7.4 percent

of the respondents have preferred low price products. Quantity and Free gifts have been

considered by 3.7 percent of the respondents. Offers and warranties have not been the important

factor while purchase for the respondents. 84.6 percent of the respondents in the age group of 35-

45 years have been looking for quality products and about 12.8 percent of the respondents have

preferred the products for quantity factor. Offers and warranties have been considered by 2.6

percent the respondents while making purchase decisions. Low price, discount and free gifts

have not been the influencing factor for the purchase decisions of the respondents. In the age

group of above 45 years 63.3 percent of the respondents have been looking for quality products

whereas 10 percent have considered low price, quantity and free gifts to the products. Offers andwarranties have been the criteria for the purchase of the products by 6.7 percent of the

respondents. The respondents have not given preference to products attached with discounts. The

overall average percentages have shown the heavy dispersion of the individual age category

percentages their by recording the fact that they are has been no association between the age of

the respondents on the purchase decision of skin care.

Chi-Square Tests

Value df SignificancePearson Chi-Square

23.807 15 Ns


Table value: 24.996

The Table value 24.996 which have been greater than the chi square value 23.807. There

has been no significant relationship between the age of the respondents and the basis of skincare

products purchased. Hence the hypothesis has been accepted.

Hence the personal factor has not influenced the basis of purchase of skincare products.


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Relationship between Age of the respondents and the Basis of purchase of Tea:

The relationship between the age of the respondents and the basis of purchase of tea has

been determined in Table No: 10.9 with a null hypothesis in the chi square test.


of tea.

Table No:10.9 the association between the age of the respondents and the basis of purchase

of Tea

Basis of Purchase of Tea

Total

Age


Warranty etc

18-25 7 36 7 2 0 2 5413.0% 66.7% 13.0% 3.7% .0% 3.7% 100.0%

25-35 4 20 2 0 1 0 27

14.8% 74.1% 7.4% .0% 3.7% .0% 100.0%

35-45 2 29 8 0 0 0 39

5.1% 74.4% 20.5% .0% .0% .0% 100.0%

Above45

2 23 3 0 1 1 30

6.7% 76.7% 10.0% .0% 3.3% 3.3% 100.0%Total 15 108 20 2 2 3 150

10.0% 72.0% 13.3% 1.3% 1.3% 2.0% 100.0%


looking for quality products. 13 percent of the respondents have preferred the products for their

low price and quantity. Discount, offers and warranties have been considered while taking

purchase decision by 3.7 percent of the respondents respectively. Free gifts have not been

considered by the respondents while making purchase decisions. The respondents in the agegroup of 25-35 years 74.1 percent have preferred Quality products whereas low price has been

the influencing factor for 14.8 percent of the respondents. 7.4 percent of the respondents have

preferred right quantity as their criteria for making purchase decisions. Free gifts have been

considered by 3.7 percent of the respondents. Discount, offers and warranties have not been


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considered while taking purchase decision.74.4 percent of the respondents in the age group of

35-45 years have been looking for quality products and about 20.5 percent of the respondents

have preferred the products for quantity factor. Low price has been the influencing factor for the

purchase decisions of the respondents for 5.1 percent of the respondents. Discounts, free gifts,

Offers and warranties have not been considered by the respondents while making purchase

decisions. In the age group of above 45 years 76.7 percent of the respondents have been looking

for quality products whereas 10 percent of the respondents have considered quantity in products.

Low price products have been preferred by 6.7 percent of the respondents. Free gifts, Offers and

warranties have been the criteria for the purchase of the products by 3.3 percent of the

respondents. The respondents have not given preference to products attached with discount

factor. The overall average of all test factors has been highly varying with the personal factor

percentages. So the respondents have not been influenced on the basis of soap purchase whilemaking purchase decisions. This has further been proved by the results of chi square test.

Chi-Square Tests


14.387 15 Ns


Table value: 24.996

The relationship between the age of the respondents and the basis of purchase of Tea

has no significant relationship as the Table value of 24.996 has been greater than the chi square

value of 14.387. Therefore the hypothesis has been accepted.


Tea purchased.


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Relationship between Age of the respondents and the Basis of purchase of Coffee:


age of the respondents has been influencing the test factor the basis of purchase of Coffee. The

association between the age of the respondents and the basis of purchase of Coffee is summed up

in Table No: 10.10 with a null hypothesis.

Ho : There has no relationship between the age of the respondents and the basis of purchase of

coffee.


purchase of Coffee

Basis of Purchase of Coffee

Total

Age


Offers,Warranty

etc

18-25 6 40 4 2 0 2 54

11.1% 74.1% 7.4% 3.7% .0% 3.7% 100.0%

25-35 4 19 2 0 0 2 27

14.8% 70.4% 7.4% .0% .0% 7.4% 100.0%

35-45 2 32 5 0 0 0 39

5.1% 82.1% 12.8% .0% .0% .0% 100.0%

Above45

0 25 2 1 2 0 30

.0% 83.3% 6.7% 3.3% 6.7% .0% 100.0%

Total 12 116 13 3 2 4 150

8.0% 77.3% 8.7% 2.0% 1.3% 2.7% 100.0%

The respondents in the age group of 18-25 years (74.1%) have preferred Quality products

whereas low price has been the influencing factor for 11.1 percent of the respondents. 7.4 percent

of the respondents have preferred quantity as their criteria for making purchase decisions. 3.7

percent of the respondents have opted for discount, offers and warranties attached to the product

while purchasing. Free gifts have not been considered by the respondents while making purchase

decisions. Out of 27 respondents in the age group of 25-35 years 70.4 percent of the respondents


21/129


products for their low price. Right Quantity, offers and warranties products have been opted by

7.4 percent of the respondents. Discounts and Free gifts have not considered at all by the

respondents while making purchase decisions. In the age group of 35-45 years, 82.1 percent of

the respondents have been looking for quality products whereas 12.8 percent of the respondents

have considered quantity products while purchasing. Low price has been the criteria for the

coffee of the products by 5.1 percent of the respondents. Discount, free gifts, Offers and

warranties have not been the deciding factor for making purchase by the respondents. 83.3

percent of the respondents in the age group of above 45 years have been looking for quality

products and about 6.7 percent of the respondents have preferred the products for their right

quantity and free gifts offered to them. Discount has been the influencing factor for the purchase

decisions of 3.3 percent of the respondents. Low price, Offers and warranties have not beenconsidered by the respondents while purchase. The overall average of all test factors has been

highly varying with the personal factor. So the respondents have not been influenced on the basis

of coffee purchase while making purchase decisions. This has further been proved by the results

of chi square test.

Chi-Square Tests


21.285 15 Ns


Table value: 24.996

The association between the age of the respondents and the basis of purchase of Coffee

has no significant relationship as the Table value of 24.996 has been greater than the chi square

value of 21.285. Therefore the hypothesis has been accepted.

Hence the age of the respondents has not influenced the purchase decisions of the

respondents.


22/129

Relationship between Age of the respondents and the Basis of purchase of Biscuits:

The influence of age of the respondents towards the basis of purchase of Biscuits has

been determined by the chi square test with a null hypothesis. The association between the age of

the respondents and the basis of purchase of Biscuits has shown in Table No: 10.11

Ho : There has been no association between the age of the respondents and the basis of purchase

of Biscuits made.


purchase of Biscuits

Basis of Purchase of Biscuits

Total

Age


Offers,Warranty

etc

18-25 5 33 11 1 0 4 54

9.3% 61.1% 20.4% 1.9% .0% 7.4% 100.0%

25-35 4 15 2 3 2 1 27

14.8% 55.6% 7.4% 11.1% 7.4% 3.7% 100.0%

35-45 3 27 5 1 2 1 39

7.7% 69.2% 12.8% 2.6% 5.1% 2.6% 100.0%

Above45

3 18 4 0 4 1 30

10.0% 60.0% 13.3% .0% 13.3% 3.3% 100.0%

Total 15 93 22 5 8 7 150

10.0% 62.0% 14.7% 3.3% 5.3% 4.7% 100.0%


respondents have been looking for quality products. 9.3 and 20.4 percent of the respondents have preferred the products for their low price and quantity. Offers and warranties have been

considered while taking purchase decision by 7.4 percent of the respondents. Only 1.9 percent of

the respondents have been influenced discount factor. Free gifts have not been considered by the

respondents while making purchase decisions. The respondents in the age group of 25-35 years

55.6 percent have preferred Quality products whereas low price has been the influencing factor


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for 14.8 percent of the respondents. Discount has been the purchasing criteria for 11.1 percent of

the respondents. 7.4 percent of the respondents have preferred the right quantity and free gifts as

their criteria for making purchase decisions. Offers and warranties have been considered by 3.7

percent of the respondents. 69.2 percent of the respondents in the age group of 35-45 years have

been looking for quality products and about 12.8 percent of the respondents have preferred the

products for quantity factor. Low price has been the influencing factor for the purchase decisions

of the respondents for 7.7 percent of the respondents.5.1 percent of the respondents have chosen

products attached with free gifts. Discounts, Offers and warranties have been considered by 2.6

percent of the respondents while making purchase decisions. In the age group of above 45 years

60 percent of the respondents have been looking for quality products whereas 13.3 percent of the

respondents have considered quantity and free gifts in products. Low price products have been

preferred by 10 percent of the respondents. Offers and warranties have been the criteria for the purchase of the products by 3.3 percent of the respondents. The respondents have not given

preference to products attached with discount factor. The overall average percentages have

shown the heavy dispersion of the individual age category percentages their by recording the fact

that they are has been no association between the age of the respondents on the purchase decision

of Biscuits.


Pearson Chi-Square

18.126 15 Ns


Table value: 24.996


been no significant relationship between the age of the respondents and the basis of purchase ofBiscuits. So the hypothesis is accepted.

Hence the age of the respondents as a personal factor is not influencing the test factor

the basis of Biscuits purchased.


24/129

Relationship between Age of the respondents and the Basis of purchase of Chocolate:

To ascertain whether the age of the respondents has an influence over the basis of

purchase of chocolate, a chi square test has been applied to the data with a null hypothesis which

has been summed up in Table No: 10.12

Ho : There has been no significant relationship between the age of the respondents and the basis

of purchase of chocolate.

Table No: 10.12 the Relationship between Age of the respondents and the Basis of purchase

of Chocolate

Basis of Purchase of Chocolate

TotalAge


Warranty etc

18-25 5 38 6 2 2 1 54

9.3% 70.4% 11.1% 3.7% 3.7% 1.9% 100.0%

25-35 5 17 1 2 1 1 27

18.5% 63.0% 3.7% 7.4% 3.7% 3.7% 100.0%

35-45 4 26 7 0 0 2 39

10.3% 66.7% 17.9% .0% .0% 5.1% 100.0%Above45

7 14 6 0 1 2 30

23.3% 46.7% 20.0% .0% 3.3% 6.7% 100.0%

Total 21 95 20 4 4 6 150

14.0% 63.3% 13.3% 2.7% 2.7% 4.0% 100.0%


products whereas right quantity has been the influencing factor for 11.1 percent of the

respondents. 9.3 percent of the respondents have preferred low price product as their criteria for

making purchase decisions. 3.7 percent of the respondents have opted for discount and free gifts

attached to the product while purchasing. Offers and warranties have been considered by 1.9

percent of the respondents while making purchase decisions. Out of 27 respondents in the age

group of 25-35 years 63 percent of the respondents have been looking for quality products. 18.5


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percent of the respondents have preferred the products for their low price. Discount has been the

influencing factor for the purchase decisions of the respondents as 7.4 percent of the respondents

have chosen them. Right Quantity, free gifts, offers and warranties products have been opted by

3.7 percent of the respondents. In the age group of 35-45 years, 66.7 percent of the respondents

have been looking for quality products whereas 17.9 percent of the respondents have considered

quantity products. Low price has been the criteria for the purchase of the products by 10.3

percent of the respondents. 5.1 percent of the respondents have been influenced by offers and

warranties. Discount and free gifts have not been the deciding factor for making purchase by the

respondents. 46.7 percent of the respondents in the age group of above 45 years have been

looking for quality products and about 23.3 and 20 percent of the respondents have been

preferred the products for their low price and right quantity offered to them. Offers and

warranties have been the influencing factor for the purchase decisions of the respondents as 6.7 percent of the respondents have chosen them. Only 3.3 percent of the respondents have preferred

products with free gifts. Discount has not been considered by the respondents while purchase.

The overall average of all test factors has been highly varying with the personal factor. So the

respondents have not been influenced on the basis of soap purchase while making purchase

decisions. This has further been proved by the results of chi square test.

Chi-Square Tests

Value df Significance

Pearson Chi-Square 16.062 15 Ns


Table value: 24.996

The Table value is 24.996 which has been greater than the chi square value 16.062.

There has been no significant relationship between the age of the respondents and the basis of

chocolates purchased. Hence the hypothesis has been accepted.

Hence the personal factor has not influenced the basis of purchase of chocolates made.


26/129

Relationship between Age of the respondents and the Basis of purchase of Health drinks:


relating to the basis of Health drinks purchased, has been summed up in Table No 10.13. To

ascertain the association between the age of the respondents as a personal factor and the basis of

purchase of Health drinks, a chi square test has been applied on the data with a null hypothesis.

Ho : There has been no association between the age of the respondents and the basis of Health

Drinks purchases made.

Table No 10.13 the relationship between age of the respondents and the basis of Health

drinks purchased

Basis of Purchase of Heath Drinks

TotalAge


Warranty etc

18-25 6 34 3 4 1 6 54

11.1% 63.0% 5.6% 7.4% 1.9% 11.1% 100.0%

25-35 3 15 6 1 1 1 27

11.1% 55.6% 22.2% 3.7% 3.7% 3.7% 100.0%

35-45 3 27 6 0 1 2 39

7.7% 69.2% 15.4% .0% 2.6% 5.1% 100.0%Above 45 2 17 7 2 0 2 30

6.7% 56.7% 23.3% 6.7% .0% 6.7% 100.0%

Total 14 93 22 7 3 11 150

9.3% 62.0% 14.7% 4.7% 2.0% 7.3% 100.0%

Out of 54 respondents in the age group of 18-25 years 63 percent of the

respondents have been looking for quality products. 11.1 percent of the respondents have

preferred the products for their low price, offers and warranties. Discount has been considered

while taking purchase decision by 7.4 percent of the respondents. 5.6 percent of the respondents

have preferred sufficient quantity in products. Only 1.9 percent of the respondents have been

influenced free gifts. The respondents in the age group of 25-35 years 55.6 percent have

preferred Quality products whereas Right quantity has been the influencing factor for 22.2


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percent of the respondents. Low price has been the purchasing criteria for 11.1 percent of the

respondents. Discount, free gifts, offers and warranties have been considered by 3.7 percent of

the respondents. 69.2 percent of the respondents in the age group of 35-45 years have been

looking for quality products and about 15.4 percent of the respondents have preferred the

products for quantity factor. Low price has been the influencing factor for the purchase decisions

of the respondents for 7.7 percent of the respondents. 5.1 percent of the respondents have chosen

products attached with offers and warranties. Discounts have not been considered by the

respondents while making purchase decisions. In the age group of above 45 years 56.7 percent of

the respondents have been looking for quality products whereas 23.3 percent of the respondents

have considered quantity in products. Low price, discount, offers and warranties attached to the

products have been preferred by 6.7 percent of the respondents. The respondents have not given

preference to products attached with free gifts. The overall average percentages have shown theheavy dispersion of the individual age category percentages their by recording the fact that they

are has been no association between the age of the respondents on the purchase decision of

health drinks.

Chi-Square Tests




Table Value: 24.996

The association between the age of the respondents and the basis of purchase of Health

drinks has no significant relationship as the Table value of 24.996 has been greater than the chi

square value of 12.801. Therefore the hypothesis has been accepted.

Hence the age of the respondents has not influenced the purchase decisions of the

respondents with respect to health drinks.


28/129

Relationship between Age of the respondents and the Basis of purchase of Salt:

The relationship between the age of the respondents and the basis of purchase of Salt

has been determined in Table No: 10.14 with a null hypothesis and the chi square test.


of Salt.

Table No: 10.14 the association between the age of the respondents and the basis of

purchase of Salt

Basis of Purchase of Salt

Total

Age


Offers,Warranty

etc18-25 4 38 7 3 0 2 54

7.4% 70.4% 13.0% 5.6% .0% 3.7% 100.0%

25-35 4 17 3 1 1 1 27

14.8% 63.0% 11.1% 3.7% 3.7% 3.7% 100.0%

35-45 4 31 4 0 0 0 39

10.3% 79.5% 10.3% .0% .0% .0% 100.0%

Above 45 4 20 3 1 1 1 30

13.3% 66.7% 10.0% 3.3% 3.3% 3.3% 100.0%

Total 16 106 17 5 2 4 150

10.7% 70.7% 11.3% 3.3% 1.3% 2.7% 100.0%

The respondents in the age group of 18-25 years (70.4%) have been looking Quality

products whereas right quantity has been the influencing factor for 13 percent of the respondents.

7.4 percent of the respondents have preferred low price product as their criteria for making

purchase decisions. 5.6 percent of the respondents have their purchase criteria over discountfactor. 3.7 percent of the respondents have opted for offers and warranties attached to the product

while purchasing. Free gifts have not been considered by the respondents while making purchase

decisions. Out of 27 respondents in the age group of 25-35 years 63 percent of the respondents


products for their low price. Right quantity has been the influencing factor for the purchase


29/129

decisions of the respondents as 11.1 percent of the respondents have chosen them. Discount, free

gifts, offers and warranties products have been opted by 3.7 percent of the respondents. In the

age group of 35-45 years, 79.5 percent of the respondents have been looking for quality products

whereas 10.3 percent of the respondents have considered low price and quantity products.

Discount, free gifts, offers and warranties have not been taken into consideration while making

purchase decisions. 66.7 percent of the respondents in the age group of above 45 years have been

looking for quality products and about 13.3 percent of the respondents have been preferred the

products for their low price offered to them. Quantity has been the deciding factor for purchase

for 10 percent of the respondents. Discount, free gifts, offers and warranties products have been

opted by 3.3 percent of the respondents. The overall average of all test factors has been highly

varying with the personal factor. So the respondents have not been influenced on the basis of

soap purchase while making purchase decisions. This has further been proved by the results ofchi square test.

Chi-Square Tests




Table value: 24.996

The relationship between the age of the respondents and the basis of purchase of Salt has no

significant relationship as the Table value of 24.996 has been greater than the chi square value of

14.387. Therefore the hypothesis has been accepted.


Salt purchased.


30/129

Relationship between the Age of the respondents and the Basis of Purchase of Atta:


age of the respondents has been influencing the test factor the basis of purchase of Atta. Theassociation between the age of the respondents and the basis of purchase of Atta is summed up in

Table No: 10.15 with a null hypothesis.

Ho : There has been no relationship between the age of the respondents and the basis of purchase

of Atta.


purchase of Atta

Basis of Purchase of Atta

Total

Age


Warranty etc

18-25 5 39 4 2 2 2 54

9.3% 72.2% 7.4% 3.7% 3.7% 3.7% 100.0%

25-35 4 19 1 2 0 1 27

14.8% 70.4% 3.7% 7.4% .0% 3.7% 100.0%

35-45 2 31 5 1 0 0 39

5.1% 79.5% 12.8% 2.6% .0% .0% 100.0%

Above 45 3 20 2 2 1 2 30

10.0% 66.7% 6.7% 6.7% 3.3% 6.7% 100.0%

Total 14 109 12 7 3 5 150

9.3% 72.7% 8.0% 4.7% 2.0% 3.3% 100.0%


products whereas low price has been the influencing factor for 9.3 percent of the respondents. 7.4

percent of the respondents have preferred quantity as their criteria for making purchase

decisions. 3.7 percent of the respondents have opted for discount, free gifts, offers and warranties

attached to the product while purchasing. Out of 27 respondents in the age group of 25-35 years

70.4 percent of the respondents have been looking for quality products. 14.8 percent of the


31/129

respondents have preferred the products for their low price. Discount has been the influencing

factor while purchasing for 7.4 percent of the respondents. Right Quantity, offers and warranties

products have been opted by 3.7 percent of the respondents. Free gifts have not considered at all

by the respondents while making purchase decisions. In the age group of 35-45 years, 79.5

percent of the respondents have been looking for quality products whereas 12.8 percent of the

respondents have considered quantity products. Low price has been the criteria for the purchase

of the products by 5.1 percent of the respondents. Discounted products have been preferred by

2.6 percent of the respondents. Free gifts, Offers and warranties have not been the deciding

factor for making purchase by the respondents. 66.7 percent of the respondents in the age group

of above 45 years have been looking for quality products whereas low price products have been

chosen by 10 percent of the respondents. 6.7 percent of the respondents have been preferred the

products for their right quantity, free gifts, offers and warranties offered to them. Free gifts have been the influencing factor for the purchase decisions of the respondents as only 3.3 percent of

the respondents have chosen them. The overall average of all test factors has been highly varying

with the personal factor. So the respondents have not been influenced on the basis of Atta

purchase while making purchase decisions. This has further been proved by the results of chi

square test.

Chi-Square Tests




Table value: 24.996

The chi square value 9.760 has been smaller than the table value 24.996. There has been no significant relationship between the age of the respondents and the basis of purchase of

Atta. So the hypothesis is accepted.

Hence the age of the respondents as a personal factor has not influenced the test factor

the basis of Atta purchased.


32/129

Relationship between the Age of the respondents and the Basis of Purchase of Chips:

The influence of age of the respondents towards the basis of purchase of Chips has been

determined by the chi square test with a null hypothesis. The association between the age of the

respondents and the basis of purchase of Chips has shown in Table No: 10.16Ho : There has been no association between the age of the respondents and the basis of purchase

of Chips made.


purchase of Chips

Basis of Purchase of Chips

Total

Age


Warranty etc

18-25 9 30 3 2 2 8 54

16.7% 55.6% 5.6% 3.7% 3.7% 14.8% 100.0%

25-35 8 13 2 3 1 0 27

29.6% 48.1% 7.4% 11.1% 3.7% .0% 100.0%

35-45 4 27 4 1 1 2 39

10.3% 69.2% 10.3% 2.6% 2.6% 5.1% 100.0%

Above 45 6 16 4 2 0 2 30

20.0% 53.3% 13.3% 6.7% .0% 6.7% 100.0%

Total 27 86 13 8 4 12 150

18.0% 57.3% 8.7% 5.3% 2.7% 8.0% 100.0%


looking for quality products. 16.7 and 14.8 percent of the respondents have preferred the products for their low price, offers and warranties. 5.6 percent of the respondents have preferred

sufficient quantity in products. Discount and free gifts have been considered while taking

purchase decision by 3.7 percent of the respondents. The respondents in the age group of 25-35

years 48.1 percent have preferred Quality products whereas low price has been the influencing

factor for 29.6 percent of the respondents. Discount has been the purchasing criteria for 11.1


33/129

percent of the respondents. Right quantity and free gifts have been considered by 7.4 and 3.7

percent of the respondents respectively. Offers and warranties have not been taken into account

while making purchase decisions. 69.2 percent of the respondents in the age group of 35-45

years have been looking for quality products and about 10.3 percent of the respondents have

preferred the products for low price and quantity in products. Offers and warranties have been

the influencing factor for the purchase decisions of the respondents for 5.1 percent of the

respondents. 2.6 percent of the respondents have chosen products attached with discount and free

gifts. In the age group of above 45 years 53.3 percent of the respondents have been looking for

quality products whereas 20 percent of the respondents have considered low price products. 13.3

percent of the respondents have preferred right quantity products. Discount, offers and warranties

attached to the products have been preferred by 6.7 percent of the respondents. The respondents

have not given preference to products attached with free gifts. The overall average percentageshave shown the heavy dispersion of the individual age category percentages their by recording

the fact that they are has been no association between the age of the respondents on the purchase

decision of Chips.

Chi-Square Tests




Table value: 24.996

The Table value is 24.996 which have been greater than the chi square value 15.953.

There has been no significant relationship between the age of the respondents and the basis of

Chips purchased. Hence the hypothesis has been accepted.

Hence the age of the respondents have no influence over the test factor.


34/129

Relationship between gender of the respondents and the basis of purchase of soap:

The gender of the may or may not have an influence on the test factor relating to the

basis of purchase of soap, has been summed up in Table No 11.1. The interrelationship between

the gender of the respondents as a personal factor and the basis of purchase of soap, a chi square

test has been adapted on the data with a null hypothesis.

Ho : There has been no association between the gender of the respondents and the basis of

purchase of soap.

Table No 11.1 the Relationship between gender of the respondents and the basis of

purchase of soap

Basis of Purchase of Soap

Total

Gender


Warranty etcMale 8 34 6 3 3 9 63

12.70% 54.00% 9.50% 4.80% 4.80% 14.30% 100.00%

Female 3 72 5 3 3 1 87

3.40% 82.80% 5.70% 3.40% 3.40% 1.10% 100.00%

Total 11 106 11 6 6 10 150

7.30% 70.70% 7.30% 4.00% 4.00% 6.70% 100.00%

Out of the 63 Male respondents almost half of them (54%) have been looking for a

quality products. 14.3 percent of the respondents have their preference over warranty and offers.

Low price and quantity has been the influencing agent of purchase decision for 12.7 and 9.5

percent of the respondents respectively. Only less than 4.8 percent of the respondents have been

choosing their products according to the discounts and free gifts attached to it. Among the 87

female respondents 82.8 percent have preferred a quality product whereas 5.7 percent of the

respondents have been looking for quantity products. Low price, discount and free gifts have

been the deciding factor while purchase for 3.4 percent of the respondents each. Only 1.1 percent

of the respondents have considered offers and warranty as their purchase criteria. The overall

average of all test factors has not been varying with the personal factor. So the respondents have

been influenced on the basis of soap purchase while making purchase decisions. This has further

been proved by the results of chi square test.


35/129

Chi-Square Tests


Pearson Chi-Square 19.034 5 S


Table Value: 11.07

The gender of the respondents has a significant relationship between basis of purchase of

soap as the table value 11.07 is lesser than the Chi square vale 19.034 at the level of 5%.

Therefore the hypothesis has rejected.

Hence the gender of the respondents has an influence against the soap purchase.


36/129


37/129

Chi-Square Tests




Table Value: 11.07

There is no significant relationship between the gender of the respondents and the basis

of purchase of shampoo as the table value 11.07 is greater than the chi square value

6.273.Ttherefore the hypothesis is accepted.

Hence the gender of the respondents has no influence against the basis of purchase of

shampoo


38/129

Relationship between the Gender of the respondents and the basis of purchase of

Toothpaste:

The influence of gender of the respondents towards the basis of purchase of Toothpaste

has been determined by the chi square test with a null hypothesis. The association between the

gender of the respondents and the basis of purchase of toothpaste has shown in table no: 11.3

Ho : There has been no association between the Gender of the respondents and the basis of

purchase of Toothpaste made.

Table No: 11.3 the Relationship between the Gender of the respondents and the basis of

purchase of Toothpaste

Basis of Purchase of Toothpaste

Total

Gender



6.30% 61.90% 17.50% 9.50% 3.20% 1.60% 100.00%

Female 5 69 6 3 2 2 87

5.70% 79.30% 6.90% 3.40% 2.30% 2.30% 100.00%

Total9 108 17 9 4 3 150

6.00% 72.00% 11.30% 6.00% 2.70% 2.00% 100.00%

Out of the 63 male respondents 61.9 percent of the respondents have preferred quality products.

17.5 percent of the respondents have the influencing factor for buying products based onquantity. Discounts have been the purchasing criteria for 9.5 percent of the respondents. 6.3

percent of the respondents have been choosing low price products. Free gifts, offers and warranty

have been considering as their element to make purchase decision by 3.2 and 1.6 percent of the

respondents. Among 87 female respondents 79.3 percent of the respondents have been looking

for quality products. 6.9 percent of the respondents have been influenced by the products

quantity. Low price products have been chosen by 5.7 percent of the respondents. Discount has

been the purchase decision criteria for 3.4 percent of the respondents. Only 2.3 percent of the

respondents have gone back to Free gifts, offers and warranties. The overall average of all test

factors has been highly varying with the personal factor. So the respondents have not been

influenced on the basis of Toothpaste purchase while making purchase decisions. This has



39/129

Chi-Square Tests




Table Value: 11.07

The gender of the respondents has no influence towards the basis of purchase of

toothpaste as the table value 11.07 is greater than the chi square value 7.603. So the hypothesis is

accepted.

Hence there is no relationship between the gender of the respondents and the basis of

toothpaste purchase.


40/129

Relationship between the Gender of the respondents and the Basis of Purchase of Dishcleaner:


gender of the respondents is influencing the test factor the basis of purchase of Dish cleaner. The

association between the Gender of the respondents and the basis of purchase of Dish cleaner issummed up in Table No: 11.4 with a null hypothesis.

Ho : There is no relationship between the Gender of the respondents and the basis of purchase of

Dish cleaner.Table No: 11.4 the Relationship between the Gender of the respondents and the basis of

purchase of Dish cleaner

Basis of Purchase of Dish cleaner

Total

Gender

Low Price Quality Quantity Discount Free Gifts Offers,Warranty etcMale 15 27 12 5 2 2 63

23.80% 42.90% 19.00% 7.90% 3.20% 3.20% 100.00%

Female 18 49 12 7 0 1 87

20.70% 56.30% 13.80% 8.00% 0.00% 1.10% 100.00%

Total 33 76 24 12 2 3 150

22.00% 50.70% 16.00% 8.00% 1.30% 2.00% 100.00%

Among the 63 male respondents 42.9 percent of them have been looking for quality

products. Low price products have been attracted about 23.8 percent of the respondents. 19

percent of the respondents have been choosing the products for their quantity. 7.9 percent of the

respondents have been opted for discount attached to products. Free gifts, Offers and warranties

have been the deciding criteria for 3.2 percent of the respondents. 56.3 percent of the female

respondents have been choosing quality products whereas low price products have been opted by

20.7 percent of the respondents. Discount factor has been considered while purchase by 8 percent

of the respondents. 1.1 percent of the respondents have been looking for offer and warranties to

products. Free gifts have not been considered as the deciding criteria by the female respondents.The overall average percentages have shown the heavy dispersion of the individual age category

percentages their by recording the fact that they are has been no association between the age of

the respondents on the purchase decision of Dish cleaner.


41/129

Chi-Square Tests




Table Value: 11.07

There has been no significant relationship between the gender of the respondents and

the basis of purchase of Dish cleaner as the table value 11.07 is greater than the chi square value

5.611. So the hypothesis is accepted.

Hence the gender of the respondents has no influence to the basis of dish cleaner

purchase made.


42/129

Relationship between the Gender of the respondents and the basis of purchase of

Disinfectant:

The respondents may or may not have an influence on the test factor relating to the basis

of purchase of disinfectant, has been summed up in table No: 11.5. The relationship between the

gender of the respondents and the basis of purchase of disinfectants, a chi square has been

applied with a null hypothesis.

Ho : There has been no relationship between the gender of the respondents and the basis of

purchase of disinfectants.

Table No: 11.5 the relationship between the gender of the respondents and the basis of

purchase of disinfectants

Basis of Purchase of Disinfectant

Total

Gender



14.30% 52.40% 17.50% 6.30% 4.80% 4.80% 100.00%

Female 11 56 13 5 1 1 87

12.60% 64.40% 14.90% 5.70% 1.10% 1.10% 100.00%

Total 20 89 24 9 4 4 150

13.30% 59.30% 16.00% 6.00% 2.70% 2.70% 100.00%

52.4 percent of the respondents have been looking for quality products whereas 17.5 percent have preferred high quantity products. Low price has been the influencing factor while

purchasing for 14.3 percent of the respondents. 6.3 percent of the respondents have been

considering the discount factor. Free gifts, offers and warranties have been the purchase criteria

for 4.8 percent of the respondents each. Out of the 87 respondents almost half of them (64.4%)

have been looking for quality products. Low price and right quantity has been the influencing

agent of purchase decision for 12.6 and 14.9 percent of the respondents. 5.7 percent of the

respondents have their preference over discount factor. Only 1.1 percent has been considering

Free gifts, offers and warranties while purchase. Though there has been a significant influence in

the test factor low price and Discount, it has been due to a change. The other test factors have

absorbed them while taking overall average. So the personal factor has no influence over the test

factor. This has been further proved with the help of chi square test.


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Relationship between the Gender of the respondents and the Basis of Purchase ofDetergent:

The association between the gender of the respondents and the basis of purchase of

detergent has been summed up in Table N0 11.6 with a null hypothesis.

Ho : There has been no relationship between the Gender of the respondents and the basis of

purchase of detergent made.

Table No 11.6 the relationship between the gender of the respondents and the basis of

purchase of detergent

Basis of Purchase of Detergent

Total

Gender


Warranty etc

Male 9 36 10 4 3 1 6314.30% 57.10% 15.90% 6.30% 4.80% 1.60% 100.00%

Female 8 58 13 7 1 0 87

9.20% 66.70% 14.90% 8.00% 1.10% 0.00% 100.00%

Total 17 94 23 11 4 1 150

11.30% 62.70% 15.30% 7.30% 2.70% 0.70% 100.00%

57.1 percent of the male respondents have been looking for quality products whereas 14.3 and

15.9 percent of the respondents have their preference over low price products and more quantity

products. Discount has been the influencing factor for taking purchase decisions for 6.3 percentof the respondents. 4.8 percent of the respondents have free gifts as their purchase criteria. Only

1.6 percent of the respondents have been considering offers and warranty while purchasing the

products. Out of the 87 female respondents 66.7 percent of the respondents have been opted for

quality products. Quantity has been the deciding factor while purchasing for 14.9 percent of the

respondents. 9.2 and 8 percent of the respondents have been choosing the products for their Low

price and Discounts. Only 1.1 percent of the respondents have considered free gifts while

purchase. Offers and warranties has not been the influencing agent for the female respondents.

The overall average of all test factors has been highly varying with the personal factor. So the

respondents have not been influenced on the basis of Detergent purchase while making purchase

decisions. This has further been proved by the results of chi square test.


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Chi-Square Tests




Table Value: 11.07

There is no significant relationship between the gender of the respondents and the basis

of purchase of detergent as the table value 11.07 is greater than the chi square value

4.698.Therefore the hypothesis is accepted.

Hence the gender of the respondents has no influence against the basis of purchase of

detergent.


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Relationship between the Gender of the respondents and the Basis of Purchase of HairColor:

The influence of gender of the respondents towards the basis of purchase of Hair Color

has been determined by the chi square test with a null hypothesis. The association between the

gender of the respondents and the basis of purchase of Hair Color has shown in table no: 11.7

Ho : There has been no association between the Gender of the respondents and the basis of

purchase of Hair color made.


purchase of Hair Color

Basis of Purchase of Hair Color

Total

Gender

Low Price Quality Quantity Discount Free Gifts Offers,Warranty etcMale 12 35 7 4 2 3 63

19.00% 55.60% 11.10% 6.30% 3.20% 4.80% 100.00%

Female 13 57 6 5 5 1 87

14.90% 65.50% 6.90% 5.70% 5.70% 1.10% 100.00%

Total 25 92 13 9 7 4 150

16.70% 61.30% 8.70% 6.00% 4.70% 2.70% 100.00%

Out of the 63 male respondents 55.6 percent of the respondents have preferred quality

products. 19 percent of the respondents have the influencing factor for buying products based on

Low price. Right quantity has been the purchasing criteria for 11.1 percent of the respondents.

6.3 and 4.8 percent of the respondents have been considering the products for their discount,

offers and warranties. Free gifts attached products have been opted by 3.2 percent of the

respondents. Among 87 female respondents 65.5 percent of the respondents have been looking

for quality products. Low price products have been chosen by 14.9 percent of the respondents.

6.9 percent of the respondents have been influenced by the products quantity. Discount and free

gifts have been the purchase decision criteria for 5.7 percent of the respondents each. Only 1.1

percent of the respondents have gone back for offers and warranties. The overall average

percentages have shown the heavy dispersion of the individual age category percentages their by

recording the fact that they are has been no association between the age of the respondents on the

purchase decision of Hair Color.


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Chi-Square Tests




Table Value: 11.07

The gender of the respondents has no influence towards the basis of purchase of Hair

color as the table value 11.07 is greater than the chi square value 4.038. So the hypothesis is

accepted.

Hence there is no relationship between the gender of the respondents and the basis of

Hair color purchase.


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Relationship between the Gender of the respondents and the Basis of Purchase of Skin

Care products:


gender of the respondents is influencing the test factor the basis of purchase of Skin Care

products. The association between the Gender of the respondents and the basis of purchase of

Skin Care products is summed up in Table No: 11.8 with a null hypothesis.

Ho : There is no relationship between the Gender of the respondents and the basis of purchase of

Skin Care products.


purchase of Skin Care products

Basis of Purchase of Skin Care

Total

Gender



9.50% 68.30% 7.90% 7.90% 3.20% 3.20% 100.00%

Female 6 67 5 2 4 3 87

6.90% 77.00% 5.70% 2.30% 4.60% 3.40% 100.00%

Total 12 110 10 7 6 5 150

8.00% 73.30% 6.70% 4.70% 4.00% 3.30% 100.00%

Among the 63 male respondents 68.3 percent have been looking for quality products.

Low price products have been attracted by about 9.5 percent of the respondents. 7.9 percent of

the respondents have been opted for right quantity and discount attached to products. Free gifts,

Offers and warranties have been the deciding criteria for only 3.2 percent of the respondents. 77

percent of the female respondents have been choosing quality products whereas low price

products have been opted by 6.9 percent of the respondents. 5.7 percent of the respondents have

been looking for right quantity product. Free gifts, offers and warranties have been influencing

factor while purchase for 4.6 and 3.4 percent of the respondents. Discount factor has been

considered while purchase by 2.3 percent of the respondents. The overall average of all test

factors has been highly varying with the personal factor. So the respondents have not been

influenced on the basis of skincare products purchase while making purchase decisions. This has



49/129

Chi-Square Tests




Table Value: 11.07

There has been no significant relationship between the gender of the respondents and

the basis of purchase of skin care products as the table value 11.07 is greater than the chi square

value 3.642. So the hypothesis is accepted.

Hence the gender of the respondents has no influence to the basis of skin care products

purchase made.


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Relationship between the Gender of the respondents and the Basis of Purchase of Tea:

The respondents may or may not have an influence on the test factor relating to the basis

of purchase of Tea, has been summed up in Table No: 11.9. The relationship between the gender

of the respondents and the basis of purchase of Tea, a chi square has been applied with a nullhypothesis.

Ho : There has been no relationship between the gender of the respondents and the basis of

purchase of Tea.

Table No: 11.9 the relationship between the gender of the respondents and the basis of

purchase of Tea

Basis of Purchase of Tea

Total

Gender



11.10% 69.80% 19.00% 0.00% 0.00% 0.00% 100.00%

Female 8 64 8 2 2 3 87

9.20% 73.60% 9.20% 2.30% 2.30% 3.40% 100.00%

Total 15 108 20 2 2 3 150

10.00% 72.00% 13.30% 1.30% 1.30% 2.00% 100.00%

69.8 percent of the respondents have been looking for quality products whereas 19

percent have preferred high quantity products. Low price has been the influencing factor while

purchasing for 11.1 percent of the respondents. Discount, free gifts, offers and warranties have

not been considered as the purchase decision making criteria by the respondents. Out of the 87

respondents almost three fourth (73.6%) have been looking for quality products. Low price and

right quantity has been the influencing agent of purchase decision for 9.2 percent of the

respondents. 3.4 percent of the respondents have their preference over offers and warranties of

the products. Only 2.3 percent of the respondents have been considering discount and Free gifts

while purchase. Though there has been a significant influence in the test factor Discount, freegifts, offers and warranties, it has been due to a change. The other test factors have absorbed

them while taking overall average. So the personal factor has no influence over the test factor.

This has been further proved with the help of chi square test.


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Chi-Square Tests




Table Value: 11.07

The gender of the respondents has been no significant relationship between basis of

purchase of Tea as the table value 11.07 is greater than the Chi square vale 7.933. Therefore the

hypothesis is accepted.

Hence the gender of the respondents has an influence against the Tea purchased.


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Relationship between the Gender of the respondents and the Basis of Purchase of Coffee:

The association between the gender of the respondents and the basis of purchase of

Coffee has been summed up in Table No 11.10 with a null hypothesis.

Ho : There has been no relationship between the Gender of the respondents and the basis of purchase of coffee made.

Table No 11. the relationship between the gender of the respondents and the basis of

purchase of coffee

Basis of Purchase of Coffee

Total

Gender



7.90% 82.50% 9.50% 0.00% 0.00% 0.00% 100.00%Female 7 64 7 3 2 4 87

8.00% 73.60% 8.00% 3.40% 2.30% 4.60% 100.00%

Total 12 116 13 3 2 4 150

8.00% 77.30% 8.70% 2.00% 1.30% 2.70% 100.00%

Out of the 63 male respondents, 52 percent have preferred quality products. 9.5 percent of the

respondents have the influencing factor for buying products based on Quantity. Low price has

been the purchasing criteria for 11.1 percent of the respondents. 6.3 and 4.8 percent of the

respondents have been considering the products for their discount, offers and warranties. Free

gifts attached products have been opted by 3.2 percent of the respondents. Among 87 female

respondents 73.6 percent of the respondents have been looking for quality products. Low price

products and quantity products have been chosen by 8 percent of the respondents. 4.6 percent of

the respondents have been influenced by the offers and warranties. Discount gifts have been the

purchase decision criteria for 3.4 percent of the respondents. Only 2.3 percent of the respondents

have preferred free gifts as their purchase criteria. The overall average percentages have shown

the heavy dispersion of the individual age category percentages their by recording the fact thatthey are has been no association between the age of the respondents on the purchase decision of

Coffee

.


53/129

Chi-Square Tests




Table Value: 11.07

The association between the gender of the respondents and the Basis of coffee purchase

has no significant relationship as the Table value 11.07 is greater than the chi square value 6.991.

Therefore the hypothesis is accepted.

Hence the gender of the respondents has no influence in making the purchase decisions.


54/129

Relationship between the Gender of the respondents and the Basis of Purchase of Biscuits:

The influence of gender of the respondents towards the basis of purchase of Biscuits has

been determined by the chi square test with a null hypothesis. The association between the

gender of the respondents and the basis of purchase of Biscuits has shown in table no: 11.11Ho : There has been no association between the Gender of the respondents and the basis of

purchase of Biscuits made.


purchase of Biscuits

Basis of Purchase of Biscuits

Total

Gender



9.50% 63.50% 19.00% 3.20% 1.60% 3.20% 100.00%

Documents

B.com Project Chi Square1