BCG Matrix Analyses:Rahimamfooz’s biggest market in Bangladesh is in 3 sectors. From that we have done the BCG

matrix analysis based on those

• RahimafroozBattries

• Rahimafrooz IPS

• Rahim afrooz superstore [ AGORA]

• RahimafroozBattries :

In 1991, Rahimafrooz deployed the expertise of Chloride Batteries of UK .for technical up gradation and export development. In 1994 Rahimafrooz acquired Yuasa Battery Bangladesh limited and its factory. company was awarded the best enterprise of the year. Rahimafrooz has an extensive distribution and network extending to the international markets. It has expanded its business reach to Europe, USA, Middle East and South East Asia. Since the customers are spread on different places though market is divided into various segments. Rahimafrooz is divided into various SBUs like Rahimafrooz Batteries Ltd, Rahimafrooz distribution limited, Rahimafrooz solar, Rahimafrooz superstore limited, Rahimafrooz energy services, Rahimafrooz CNG.As a well-known company Rahimafrooz (Bangladesh) ltd always try to ensure its product quality as well as customer satisfaction. Currently it has 1500 employee. They now owned LUCAS battery and they supply and sell their own factory made battires in market. We can lebel it as Cash Cows. They are making a huge profit thrugh selling it. Lucas battery is now holding up 83% market in whole Bangladesh. These batteries are now used in differnet vehicles, IPS(instant power supplies), Generators and other energy production. They also providesgurantee and free sevice check on monthly basis which they provide it for free for a year.