Salford City CollegeEccles CentreCreative Media Production

Use of text:(Title, Credits, animated captions, stings, indents, interactive menus, web banner)

BBC 2 ident

Brief description:What do you see?

You don’t see the actual channel for the first few seconds. This ident features flying cars, futuristic buildings and other forms of transport. You then see the ‘2’ which represents BBC 2, the logo spins around showing many ‘2’s and zooming out to show the setting of the previous scene, this carries on spinning and then slows down showing a window in the shape on a 2, you see the scenes with the flying cars from the beginning of the ident, this stays on screen for a few seconds before it ends.

Techniques used:Animation, Visual Effects, Colour Rendering, Graphics, Movement

This whole ident has been animated; none of the things seen on the ident are real. The colours used are quite grey and not very striking.

Advanced techniques:Blur, Sharpen, Distortion, Rotation, Opacity

Rotation is used in this ident when the wheel begins to spin showing all the 2’s; this part of the ident is also blurred to add extra effect. The images seen are quite sharp and clear.

Technical comments:Video Format, Screen Ratio, Resolution, Frame rate, Compression

The resolution is 240 × 240 pixels.The video format is in HD because its shows everything clearly and all the animation and graphics are very high.

Motion Graphics and Video Compositing Unit 64

1