BBA (Hons) (Marketing Management)

FACULTY OF BUSINESS

Marketing Management

Marketing is a challenging and interesting field of study that offers excellent career prospects. A well renowned guru in Management, Peter Drucker once said: "…. the purpose of business is to create customers, ….. Marketing is the distinguishing, unique function of the business……..Marketing is not only much broader than selling; it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is from the customer’s point of view. …..” (Management, Peter Drucker,)

WHAT WE PROMISE YOU

At MMU, we aimed to produce valuable thinkers and practicing marketers …... In this programme, candidates are exposed to the fundamentals of business and management, and most importantly marketing via subjects such as Marketing Communication, Retail Marketing, Marketing Management and Business-to-business Marketing.

Strategic forward thinking, self-confidence, and various soft skills are inculcated at various levels of candidates’ candidature in this programme. Our graduates in Marketing Management are sought after and have been employed in various positions. These include Product Development Managers, Strategists and Customer Relationship Executives.

WHO ARE THE MARKETERS?

Information Seeker

Thinker Business acumen

Love people Self-motivated

Hungry to be the best

Love knowledge

ExtrovertActive outdoor person

Love challenges

Drive ..more…

PROSPECTS

Business owners/ self employed

Employed by others

Advertising, Marketing and PR:Advertising account executive & plannerAdvertising art director & copywriterMarket researcherMarketing executiveMedia buyer & plannerPublic affairs consultantPublic relations account executive & officerProduct management executive & managerBrand Management executive & managerCustomer relationship /customer service….and more..

Non marketing employee:Anything under the sun that require BBA type qualifications:AdministratorPlannersControllersResearchers…And more……

Some are more towards “office desk jobs”Some are more towards “outdoor, travel, high people interaction jobs”

Mostly “office desk jobs”You set what you want to do

COURSE STRUCTURE

UNIVERSITY SUBJECTS

7

FUNDAMENTAL SUBJECTS

CORE SUBJECTS

Similar to all BBA

CURRICULUM CONTENT AND STRUCTURE

MAJORING AND ELECTIVES SUBJECTS

Unique to MM