BBA Concentration Briefing

Information Systems and e-Business Management (ISEM)

資訊系統及電子商貿學

Date: 22 September 2012

Dr. Vincent CHOW

1. YouTube of ISEM2. Briefing on ISEM as your future career 3. Sharing from ISEM Alumni4. Sharing from MISS

Agenda

IT Auditing:Kevin LewErnst & Young AdvisoryPosition: Senior Accountant/ Consultant

Social Media:

Ben WooPixo Punch Limited

Director, Project Management and Business Development

ISEM Alumni

What are the Trends of Doing Business?

e-Businesse-MarketingSocial and Mobile Platforms

What are the Trends of Doing Business?IT Auditing and Control

Business Systems Analysis & DesignBusiness Intelligence

Do We have enough Professionals in Hong Kong?

Do We have enough Professionals in Hong Kong?

Do We have enough Professionals in Hong Kong?

Do We have enough Professionals in Hong Kong?

Are You Going to Choose a Concentration that Makes You Stand Out in the Crowd?

We Prepare You to be a ProfessionalOur courses prepare students for the Certified Information Systems Auditor (CISA ® ) Examination.

IT Auditor

IT Auditor2 Years

Other BBA Concentrations 5 Years

We Prepare You to be a Professional

Your Potential Employers

We Prepare You to be a Professional

Our Graduates

Kevin Lew (Class 2010) Ernest & Young -EY Advisory IT Risk & Assurance

Albert Gu (Class 2012) PwC Risk & Controls Solutions Practice

We Prepare You to be a Professional

An Expert in Digital and Social Media Marketing

We Prepare You to be a Professional

Facebook Fan Page

Website Design

Google Search Engine Marketing

We Prepare You to be a ProfessionalOur Graduates

Ben WooPixo Punch Limited

We Prepare You to be a Professional

Our ISEM Teaching Staff:

Kenneth KwokManaging Director beehive Strategy

Founder of Hong Kong Web Analytics Wednesday and Hong Kong Digital Analytics Association

How did we do it with 3 areas of training

Required courses

Concentration Required Courses ISEM2600 Data Management in BusinessISEM 3010 Business Systems Analysis and DesignISEM 3240 Electronic Commerce

Concentration Elective Courses select 4 from the right

IS Auditing and Control*ISEM 3170 Information Systems AuditingISEM 3180 IT Governance and ManagementISEM 3410 Telecommunications and Networking in Business

e-Business ManagementBUS 2420 Management ScienceISEM 3120 Seminar in ISEMISEM 3130 e-MarketingISEM 3140 Web Site Design and B-ApplicationsISEM 3150 Consumer Insight:

Business Systems Analysis and Design BUS 2420 Management Science ISEM 2110 Programming for B- ApplicationsISEM 3120 Seminar in ISEMISEM 3140 Web Site Design and B-ApplicationsISEM 3221-2 Development of Small MISISEM 3410 Telecommunications and Networking I n BusinessISEM 3610 Decision Support and Intelligent Systems in Business

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