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Bavaria’s Board of Directors appointed new President
Kart Lippert, German-South African, 44 years old, current executive director of the Poland operations, shall replace Ricardo Obregón Trujillo
His goal is to share with the Colombians all his international experience and knowledge of the sector
Bavaria’s excellent team, complemented by Karl Lippert capabilities shall strengthen the company’s globalization standards for the benefit of consumers, the employees, the shareholders and the Colombian economy
Lippert joined SABMiller since 1992
Bogotá, D.C., January 24, 2006.- Bavaria S.A.’s Board of Directors appointed
Karl Lippert – current Managing Director of the Poland operation – as the new
President of Bavaria. Karl Lippert shall take office since February thirteen next
and shall report to Barry Smith, SABMiller’s Managing Director for Latin America.
Lippert, who joined the South African Brewery in 1992, has an important
experience in the world brewing industry. The last three positions he has had
have been Executive Director of Kompania Piwowarska (‘KP’) in Poland since
2003 (to present); in the past he had been Executive Director of Dreher in
Hungary and Sales and Distribution Director for SABMiller Europe, based in
Budapest (Hungary).
Under Karl Lippert’s management in Poland, SABMiller has increased its market
share from 31% to 38%, and has quite successfully implemented important
initiatives in the development and innovation of brands; for example, the
transformation of Zubr beer (‘Bison’) from a small regional position to the second
largest brand and with greatest growth in Poland. Likewise, the products
launched during the same term have reached a large participation in Poland’s
market, and its brands have been awarded important recognition during 2005.
“Karl has built up a first class team in Poland, to compete with any company in
the world, and brings an ample experience in the development of products,
brands and trade to Bavaria. I am sure he will share the same enthusiasm,
management and vision with the Colombians, which will be highly beneficial to
our clients and consumers, employees and shareholders”, assured Barry Smith,
SABMiller’s Regional director for Latin America. He added that Bavaria, together
with Karl Lippert’s experience shall certainly strengthen its global standards for
the benefit of the consumers, employees, shareholders and the Colombian
economy.
On the other hand, Karl Lippert highlighted that Bavaria has an excellent
background and reputation, which SABMiller intends to continue and increase in
the future. Upon receiving notice about his appointment, he seemed very proud
to be able to join the successful Bavaria team. The new President of the brewing
company, who already visited the country, referred to Colombia as a vibrant
country where he already wants to return.
Mr. Lippert has a great ability to pick up new languages. He speaks fluently
English, French, German and Afrikaans, and has a good knowledge in Polish.
When he knew about his appointment as Bavaria’s new president, he expressed
his commitment in the learning of Spanish.
Karl Lippert’s professional experience:
SABMiller Poland, Kompania Piwowarska
2003 – 2006
Executive Director of Kompania Piwowarska, the leading and most respectable
brewing and beverages company in Poland.
SABMiller Hungary – Dreher Sörgyárak
2003
Executive Director of Dreher Sörgyárak, brewing company in Hungary.
SABMiller Europe
2000 – 2003
Sales and Distribution Director for SABMiller’s business in Europe which covers
8 countries: Poland, The Czech Republic, Italy, Russia, Hungary, Rumania and
the Canary Islands.
South African Brewing Companies
1992 – 1999
Positions: General Manager, Distribution Services Manager and Operations
Manager.
Notes to the Editors:
For additional information please contact: EXTERNAL COMMUNICATIONS DIRECTION
Phone: (571) 638 9290 · Bogotá, D.C.María Clara Gracia [email protected]
BAVARIA S.A.
www.grupobavaria.com
SABMiller plc
SABMiller plc is one of the largest brewing companies in the world, with
distribution agreements in more than 60 countries in five continents. The group’s
brands include international premium beers, such as Miller Genuine Draft,
Peroni, Nastro, Azzurro and Pilsner Urquell, as well as an outstanding series of
local leading brands in the market. Outside the United States, SABMiller plc is
also one of the largest bottling companies for Coca Cola products in the world.
During the annual term ending on March 31, 2005, the group reported profits
before taxes of US$2,194 billion and income for US$14,543 billion. SABMiller
plc’s hares are quoted in the London and Johannesburg stock exchange
markets.
This announcement is available at the web page of the company
www.sabmiller.com
High resolution Images are available to be seen and unload without cost at:
www.vismedia.co.uk
Bavaria S.A.
Bavaria S.A. is the largest beverages company in Colombia. Its beer brands
Águila, Águila Light, Póker, Costeña, Pilsen, Club Colombia, Brava, Costeñita,
Pony Malta, Agua Brisa, Agua Brisa with gas, Tutti Fruti, Malta Leona, Malta
Leona Cool, Cola y Pola, are the leading brands in Colombia.
